Helping entrepreneurs realize their full potential by developing the person behind the title

Episode
Terri-Ann Richards (www.terriannrichards.com) helps entrepreneurs and leaders realize their full potential by developing the person behind the title. Leadership...
Key takeaways
- Playing to your strengths and delegating what you're not good at is essential for sustainable entrepreneurship, even if it starts with small outsourcing investments of $75-150 per month.
- Success requires doing the internal personal work first before external business growth can happen, as you can only achieve the level of success externally that you've developed internally.
- Entrepreneurs waste significant time on low-value tasks, with even 15 minutes per day adding up to 12 full workdays per year that could be spent on business development.
- Your health, happiness, and important relationships must come before business success, because if your happiness depends on success, you'll never truly be happy as goalposts constantly move.
- Atlantic Canada's entrepreneurial advantage is the accessibility of its business community, where any leader is just a phone call away and willing to help or make valuable connections.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_00: Welcome to Canada's podcast. [00:06] SPEAKER_00: All right ladies and gentlemen, welcome to Canada's podcast, the Atlantic Canada [00:10] SPEAKER_00: division version chapter, whatever you want to call it. My name is Rivers Corbett [00:15] SPEAKER_00: and I am just so lucky to be your host for today's episode. [00:21] SPEAKER_00: Another episode about all the great Atlantic Canadian stories that are happening [00:25] SPEAKER_00: and I got a real rock star with me today, Terri Ann and I have known each other for [00:31] SPEAKER_00: oh my gosh, like forever, it's one of those friendships that has been around [00:36] SPEAKER_00: and love watching her story, love watching her on social media, love how she's impacting entrepreneurs [00:42] SPEAKER_00: around the world. So first of all, Terri Ann, before I get into your bio, [00:46] SPEAKER_00: great to see you my friend, welcome to Canada's podcast. [00:49] SPEAKER_01: Awesome, I'm really excited to be here and dig in. This is going to be fun. [00:53] SPEAKER_00: Well, let's do it by first saying so I'm on Terri Ann's LinkedIn profile. [00:59] SPEAKER_00: So we're just going to touch on some high things. But one is that she is a 16 plus year [01:04] SPEAKER_00: serial entrepreneur starting in her businesses at the age of 18, which is so cool [01:09] SPEAKER_00: because a lot of young entrepreneurs these days are really diving in at those younger, younger ages. [01:16] SPEAKER_00: She's built a six, she's built multiple six figure businesses bought and sold [01:20] SPEAKER_00: partnered in over eight companies and all while raising two children recently became [01:25] SPEAKER_00: an amazing grandmother to her grandson Levi. Freakin amazing name. I'm now watching [01:33] SPEAKER_00: Yellowstone. I don't know if you've seen that show yet, but that is like one of my favorite shows. [01:37] SPEAKER_00: Yes, it's a fantastic one. She's also a graduate of the Wells Mechane Institute's [01:43] SPEAKER_00: Entrepreneur leaders program and certified by the William Blazer Institute in both choice theory [01:50] SPEAKER_00: and reality therapy, which is I was going to be very honest where I talk about. [01:54] SPEAKER_00: And her superpowers one thing I love about her is she really when she talks, [01:58] SPEAKER_00: it's not like everybody else, like not too many people say this is my superpower. [02:03] SPEAKER_00: But I'm sure she says her superpowers cutting through fluff, finding tactics and hacks [02:09] SPEAKER_00: and developing a fuel full human maximizing potential and showing leaders how to leverage their unique superpowers. [02:17] SPEAKER_00: So again, great to have you here. So I want to lean into this super power conversation [02:23] SPEAKER_00: because this is I think a really important play to focus in on when it comes to helping entrepreneurs [02:31] SPEAKER_00: not only find their lane in business, but find their role in that business. [02:36] SPEAKER_00: Can you talk about that superpower focus for how you're helping entrepreneurs? [02:41] SPEAKER_01: 100%. So I think that there is a truth in entrepreneurship. [02:45] SPEAKER_01: I kind of call it the entrepreneur dilemma where we go into business because we have this passion. [02:51] SPEAKER_01: We see this need whatever. However, we get into business and business is not just the thing that you like to do. [02:58] SPEAKER_01: It's all of this other stuff. And so what happens is entrepreneurs and leaders get into a role. [03:04] SPEAKER_01: And so say for me, I used to be a run a marketing agency. So I was really good at the marketing. [03:11] SPEAKER_01: It did not mean that I was good at HR. It did not mean that I was good at finance. [03:17] SPEAKER_01: It did not mean that I was even good at managing, you know, different areas of my operations. [03:21] SPEAKER_01: It didn't mean all of those things. And I think for me after the years in business that I've been in [03:27] SPEAKER_01: and a lot of the mistakes I've made, I realized that a lot of entrepreneurs and leaders fall into this dilemma [03:32] SPEAKER_01: of trying to be everything and know everything and master everything in their business. [03:41] SPEAKER_01: And they can't. They just can't. And so the very first question, you know, line of questions [03:46] SPEAKER_01: I asked entrepreneurs leaders when I meet with them is, you know, what are your superpowers? [03:50] SPEAKER_01: What are you great at? What do you love to do? And then show me your schedule. [03:54] SPEAKER_01: Like, what are you actually doing? Right? Because for the most part, people have their days, their weeks, [04:00] SPEAKER_01: filled with a bunch of, I don't know if I'm allowed to swear. [04:05] SPEAKER_00: Yes, sure. Say it. Say it. Say it. Say it. Say it. [04:08] SPEAKER_00: I said it quieter. [04:11] SPEAKER_00: They haven't filled with a bunch of. [04:12] SPEAKER_00: Where you've got a lot of things, Jerry, and you have been allowed to do before. So go ahead and just say it. [04:17] SPEAKER_01: But they fill it with all of this stuff that it's not playing to their strengths. [04:24] SPEAKER_01: And on the unfortunate truth is, and you and I have both been there. [04:28] SPEAKER_01: The end game comes quicker for them, right? There's just no sustainability to doing what you, you're not good at. [04:36] SPEAKER_01: And also just doing not what you, what you don't love, right? What you're not passionate about. [04:40] SPEAKER_01: Now mind you, you have to do some things you're not passionate about. There's stuff that needs to get done. [04:44] SPEAKER_01: But if you can delegate that, automate that or just get it out of your schedule. [04:49] SPEAKER_01: That's one of the basics that I start with with anybody. [04:52] SPEAKER_00: I love it. And so a couple of things for the conversation. [04:56] SPEAKER_00: I mean, you talk about the superpower of feeling the way what I remember when I played hockey as a kid. [05:01] SPEAKER_00: I was a forward and occasionally the coach would put me on defense still playing the game of hockey. [05:07] SPEAKER_00: But I hated playing defense just despised it. [05:11] SPEAKER_00: And there's some other guys. The other you know, other roles and so on. [05:14] SPEAKER_00: So I love that you mentioned that. [05:16] SPEAKER_00: I want to know what's the most unique answer that you had for a superpower when you asked one of your clients that what was one that you said all that's so freaking cool. [05:27] SPEAKER_01: Oh unique. [05:29] SPEAKER_01: I think they're all relatively unique. [05:32] SPEAKER_01: But one of the ones was, you know, they were like the, the innovator, like the creator, like they're the ones who come up with all of the big ideas, but do nothing. [05:41] SPEAKER_01: Like they're not an instrument or they're not the person that's going to bring the idea to fruition. [05:46] SPEAKER_01: It's sort of like my superpower is coming up with big awesome fancy ideas. [05:51] SPEAKER_01: And I met the wall and then the team picks it up and makes it right. [05:56] SPEAKER_01: And they knew that they knew that they weren't the implement or they knew they weren't, you know, the person who's supposed to make things happen. [06:02] SPEAKER_01: They were just really good at making cool things, you know, big ideas. [06:07] SPEAKER_00: And you know, it's a, I remember a long time ago, I took personality tests, part of an organization that I always involved with. [06:15] SPEAKER_00: And there was 30 of us that were creators of the group. [06:19] SPEAKER_00: And they broke it down and team and then I can sew on the other 70% were technical. [06:23] SPEAKER_00: And it was like, no, that's we love those 30% or is because the technical people can't live in that helicopter world that creative, high level world to be able to see kaleidoscope. [06:34] SPEAKER_00: We both need each other, but we tend to forget sometimes the importance of those people that come up with those great ideas based on, you know, isn't just, oh, I'm going to go have a couple of drinks and come up with some ideas. [06:44] SPEAKER_00: There's obviously some some background to making those decisions. [06:48] SPEAKER_00: So I love that you reinforce that. [06:51] SPEAKER_00: Go back to the age of 18. What was your first business and why just started? [06:55] SPEAKER_01: Oh, good. Okay. So my very first business, my first like foot into entrepreneurship actually happened when I was like 12. [07:04] SPEAKER_01: Okay. [07:05] SPEAKER_01: Okay. So I had bunny rabbits and I learned at a very young age that bunnies produce lots of bunnies. [07:10] SPEAKER_01: Yes. [07:11] SPEAKER_01: So I used to sell bunnies. That was my very first business wasn't, you know, I didn't make a whole lot of money, but it was my very first stab at it. [07:17] SPEAKER_01: When I was about 18, my very first business was in multi, I guess you call multi marketing, the Mary K. [07:25] SPEAKER_01: So my very first business that I was ever in was Mary K got into that and realized that if you work really hard, you can move through the ranks. [07:33] SPEAKER_01: So very quickly realized I wanted to do that on my own. [07:35] SPEAKER_01: And so my next business was Valley words of wisdom decor. [07:41] SPEAKER_01: And so that was a sign company that created wall talk, custom wall talk that people could put on their walls and their living rooms or in their kids rooms. [07:53] SPEAKER_01: Any color, any font and it's so funny when I think back to creating this company because it was literally an idea because I liked these things that I was seeing in some of the bigger cities. [08:04] SPEAKER_01: But they weren't customizable and you couldn't choose the color. You couldn't choose the font. [08:08] SPEAKER_01: And I was like, well, hey, I could do that. [08:10] SPEAKER_01: I had no graphic design. I didn't know what a plotter was or a cutter like any of these. [08:16] SPEAKER_01: And so I had to learn from scratch how to create this. [08:23] SPEAKER_01: And then very quickly realized, you know, doing one-on-one, you know, one-off orders. [08:28] SPEAKER_01: That was good and you could make money. But then I was like, well, I wonder what would happen if I wholesaled it, you know, like the big guys are doing. [08:34] SPEAKER_01: And so I started knocking on retail stores, doors in Atlanta, Canada and saying, I have this product that I'll do like a, you know, a group, my top 15 or 20 quotes. [08:46] SPEAKER_01: And I had a stand that I created all from scratch. [08:50] SPEAKER_01: And I had about 10, 15 retailers in Atlanta, Canada that were selling my product. [08:57] SPEAKER_01: And like this was all just based on just an idea. [09:00] SPEAKER_00: Yeah, and Gumshen and Moxie and personality. [09:05] SPEAKER_00: Yeah. [09:06] SPEAKER_00: And Throne cautioned you the wind and saying, screw it, I'm just going to go ahead and do it. [09:09] SPEAKER_00: And I mean, that's your style as an entrepreneur for sure. [09:14] SPEAKER_00: You're a life of the party. [09:18] SPEAKER_00: And I say that respectfully. [09:20] SPEAKER_00: I mean, that's just your personality. [09:21] SPEAKER_00: Free enforcers again. [09:22] SPEAKER_00: What's your super power is just knocking on those doors and just going at it. [09:28] SPEAKER_00: Just no fuck. [09:28] SPEAKER_01: Yeah, you know, I see that quote that goes around on social media. [09:31] SPEAKER_01: You know, entrepreneurs jump off the cliff and build the parachute on the way down. [09:36] SPEAKER_01: And that really has always been really my style. [09:40] SPEAKER_01: I for the longest time I, you know, had an idea, felt right in my guide, [09:45] SPEAKER_01: look at the market and then I did it. [09:47] SPEAKER_01: And I never really was afraid of failure. [09:49] SPEAKER_00: Yeah. [09:50] SPEAKER_00: And so what's your first of all, by the way, ladies and gentlemen, I didn't mention that the Terri Ann is in the quiz fanciss area, the valley area. [09:58] SPEAKER_00: She's a valley girl in between for those of you geographically, or try to understand where it might be. [10:05] SPEAKER_00: In between the city of St. John, more towards St. John, but in the province of New Brunswick. [10:11] SPEAKER_00: So I just want to give that context there. [10:15] SPEAKER_00: So, so let's dive into what you're doing now. [10:20] SPEAKER_00: Yeah. [10:21] SPEAKER_00: And then we're going to go back to talk about the walls, McCain and so on. [10:25] SPEAKER_00: But I want to know what you're doing now as an entrepreneur because, [10:29] SPEAKER_00: because you're just doing something new and I freaking want to know what's going on. [10:33] SPEAKER_00: Yeah, yeah. [10:34] SPEAKER_01: So for the last five plus years, I have been working in the capacity as a coach and facilitator, [10:42] SPEAKER_01: mainly and predominantly for female leaders and entrepreneurs. [10:45] SPEAKER_01: And really it's, you know, put in a couple of different ways, but to help them bust through that personal glass lid, [10:51] SPEAKER_01: that lid that we all sort of put on ourselves. [10:53] SPEAKER_01: And this is as big as I can get. [10:55] SPEAKER_01: This is as great as I can go. [10:57] SPEAKER_01: And I take a very unique approach. [10:59] SPEAKER_01: I take an inside out approach. [11:00] SPEAKER_01: So a lot of coaches, especially gross coaches, business coaches, they're always talking about like, [11:05] SPEAKER_01: what's the next level of business growth that you can have. [11:09] SPEAKER_01: And so that's all fine and dandy. [11:11] SPEAKER_01: And I think, you know, that's awesome. [11:12] SPEAKER_01: The reality that I've learned from myself in the years of business that I've been in and through working with lots of entrepreneurs across the globe, [11:22] SPEAKER_01: is you actually can only make it to the level of success that you have in the inside. [11:28] SPEAKER_01: So you need to have a certain level of skills and characteristics and traits and habits that you possess as a human as a person as an individual. [11:37] SPEAKER_01: First, before you could have success externally in business. [11:41] SPEAKER_01: And so I think you start with the external stuff, you know, in business and leadership, [11:46] SPEAKER_01: you can get to a certain level. [11:48] SPEAKER_01: I'm not saying that you won't have success, but there is a lid. [11:51] SPEAKER_01: There's this secret little lid that just stops right there. [11:54] SPEAKER_01: And you can't bust through it until you do the work on you. [11:58] SPEAKER_01: And so that's what I do. [11:59] SPEAKER_00: And is this, is this, I'm just, what I put my glasses on. [12:02] SPEAKER_00: I want to get, is this related to choice theory and reality therapy? [12:06] SPEAKER_01: Is that part of the, it's absolutely it's part of it, right? [12:09] SPEAKER_01: So it's, it's a lot of a taking personal responsibility. [12:11] SPEAKER_01: A lot of people, I don't want to say that leaders and entrepreneurs fall into this trap often, [12:17] SPEAKER_01: but it does certainly come into play where we're always looking at something outside of us to blame to focus on energy on. [12:25] SPEAKER_01: And again, choice theory just, you know, to put it into a Cole's notes format is really it's about taking personal responsibility for the results you have as a right. [12:34] SPEAKER_01: And so if you want to be happy, you had to choose to be happy. [12:38] SPEAKER_00: And so how do you, how do you take people through that realization that discovery, if I could say it, [12:47] SPEAKER_00: of what their true inside is as part of their journey of delivering externally? [12:52] SPEAKER_01: So I think it has, I guess two different buckets. I think there's the side of, you know, who are you as a person? [12:59] SPEAKER_01: You know, if I ripped away all the facade, all the social media reels, all the accolades, who are you? [13:06] SPEAKER_01: What do you actually stand for? What's your why your purpose? However you want to put it? [13:11] SPEAKER_01: And then the other side of it is is what's your patterns, right? Like what is your natural go to? [13:17] SPEAKER_01: Because we all are sort of robotic, right? You've driven down the street. [13:21] SPEAKER_01: All of a sudden ended up at your friends house. You're like, how in carnation did I get here? [13:25] SPEAKER_01: Like has had I mained anybody on my way here? Because I don't remember that drive. [13:30] SPEAKER_01: Or that's just because your brain. [13:33] SPEAKER_01: Your brain is literally wired to, you know, not use as much energy for things that you do that are repetitive. [13:41] SPEAKER_01: And so you have natural behaviors and patterns that you're doing on a day to day basis that are either hindering your growth or, you know, creating more growth for you. [13:52] SPEAKER_01: And typically when I'm having a conversation with someone, it's because there's a hindering. There's, there's some blocks. [13:58] SPEAKER_01: And so it's about, you know, your patterns and your relationships. And yes, we talk about your personal side too. [14:03] SPEAKER_01: Because I really don't believe that there's like the personal side and the business side. [14:07] SPEAKER_01: Like you and I both know if shit's going wrong in my business, that's shit's coming home. [14:11] SPEAKER_01: And if stuff's not working at home, it's coming to my business. I don't know how to keep them separate. [14:15] SPEAKER_01: And if anybody really knows how to, you know, send me a message. Let me know. [14:20] SPEAKER_00: Yeah, I don't think a lot of people do either. There's no doubt about it. People carry that to bed and they wake up at the end of the morning. [14:26] SPEAKER_00: And they carry personal issues into their business lives. It's just it's hard to separate them as much as you should not do that. [14:32] SPEAKER_00: So, so absolutely. And that discovery. So can you give us an example of how you might not getting into [14:40] Speaker UNKNOWN: that, you know, you know, with your family and your family and your family. [14:40] Speaker UNKNOWN: You know, I think it's a great thing to do. [14:40] SPEAKER_00: And like that, but a client that you might have worked with recently that that really one was a big aha. [14:47] SPEAKER_00: And how it might have transformed them in their business. [14:49] SPEAKER_01: Yeah, 100%. So I have a client who, you know, for all intents and purposes, super successful, really successful. [14:56] SPEAKER_01: a successful, great business, has a small team of individuals that they're leading. [15:02] SPEAKER_01: And from the external, if you were looking at them, everything's great. [15:06] SPEAKER_01: But they're not planning on playing in this business role forever. [15:09] SPEAKER_01: They have a succession plan. [15:11] SPEAKER_01: They want to build other leaders in their organization. [15:15] SPEAKER_01: But they have this one issue. [15:17] SPEAKER_01: People don't really like them. [15:20] SPEAKER_01: They don't like them. [15:22] SPEAKER_01: They're team, right? [15:23] SPEAKER_01: They're intimidated by this person. [15:26] SPEAKER_01: They struggle a lot. [15:27] SPEAKER_01: I know who this is. [15:28] SPEAKER_01: I'm busy with you. [15:30] SPEAKER_01: I know we could probably list the big 10, 10 people doing it. [15:34] SPEAKER_01: Right? [15:35] SPEAKER_01: And so this individual basically struggled with interpersonal relationships, [15:42] SPEAKER_01: which a lot of people do, right? [15:43] SPEAKER_01: And I, again, always start with them. [15:47] SPEAKER_01: So we started with the basic stuff. [15:49] SPEAKER_01: You know, who they are, what they stand for. [15:51] SPEAKER_01: What's the real reason that they're doing business? [15:53] SPEAKER_01: And, you know, people always throw money and blah, blah, blah. [15:56] SPEAKER_01: But there's, there's deeper. [15:57] SPEAKER_01: There's deeper stuff. [15:58] SPEAKER_01: There's impact. [15:59] SPEAKER_01: There's intention, all of that. [16:00] SPEAKER_01: And so you go there. [16:01] SPEAKER_01: We figure out what their natural patterns are, where those patterns are rooted from. [16:07] SPEAKER_01: And then I know it sounds silly, but you're just rewiring. [16:11] SPEAKER_01: You're rewiring. [16:12] SPEAKER_01: Reprogram, it's like a little computer up there between your ears. [16:15] SPEAKER_01: And you're changing the way in which they react and act. [16:21] SPEAKER_01: The behaviors they take in terms of their conversations they're having with people. [16:26] SPEAKER_01: The emails they send out, the way in which they show up at a networking function on social media. [16:32] SPEAKER_01: And this is not about being inauthentic. [16:34] SPEAKER_01: This is about, you know, becoming rivers 2.0. [16:37] SPEAKER_01: Right? [16:38] SPEAKER_01: That's basically it. [16:38] SPEAKER_01: You're becoming the newer, better version of yourself that you are proud of that feeds [16:44] SPEAKER_01: both your needs. [16:44] SPEAKER_01: Because, you know, again, in all, for all intents and purposes, they were successful, [16:49] SPEAKER_01: successful business. [16:50] SPEAKER_01: Money in the bank, everything's great. [16:53] SPEAKER_01: But were they fulfilled, joyful and happy with the results they were getting in the organization [16:57] SPEAKER_01: with the people? [16:58] SPEAKER_01: The answer is no. [17:00] SPEAKER_01: So how do you have both? [17:01] SPEAKER_01: Well, sometimes, unfortunately, this is what choice theory teaches us is you got to take [17:05] SPEAKER_01: personal responsibility. [17:06] SPEAKER_01: If you're not getting the results you want, probably 100% of the time, you're going to [17:10] SPEAKER_01: have to look at you. [17:11] SPEAKER_00: So what I love about that is a couple of things. [17:13] SPEAKER_00: One is this individual recognizes that and reached out to you for your expertise to [17:21] SPEAKER_00: be able to help and do that. [17:23] SPEAKER_00: But the other thing I'm really intrigued with, and you know, me, I like to live by a philosophy [17:27] SPEAKER_00: of Zag when everybody else Zags, you have found a really cool niche to really, really [17:32] SPEAKER_00: kind of separate you from quote unquote, the business coaching, the coaching world by [17:39] SPEAKER_00: filing into you into that nation. [17:41] SPEAKER_00: I've got to think you've got to really be having fascinating conversations with people [17:47] SPEAKER_00: through networking, whether it's live or not, on them saying, never thought of that. [17:54] SPEAKER_00: Is it is, is, well, even before that, how do you, because this is about teaching entrepreneurs, [18:00] SPEAKER_00: I have to be successful, how do you get to that point in your business dev process where [18:05] SPEAKER_00: you're having those types of conversations? [18:07] SPEAKER_01: You know what? [18:08] SPEAKER_01: So for me, I show up a lot on social media if I'm given an opportunity to get on a podcast [18:13] SPEAKER_01: or get on a live show with somebody I will because again, what I'm talking about is probably [18:20] SPEAKER_01: the stuff that people know. [18:21] SPEAKER_01: Most people have like an inkling that there's something they got to change, but change is [18:26] SPEAKER_01: freaking hard. [18:27] SPEAKER_01: Right? [18:28] SPEAKER_01: Like we don't like change. [18:29] SPEAKER_01: We like things to stay the same because that's comfortable, right? [18:33] SPEAKER_01: And humans are just wired for that. [18:35] SPEAKER_01: And the unfortunate truth is, you know, you can't see the force of the trees. [18:38] SPEAKER_01: And so a lot of people just don't even know what change to make. [18:40] SPEAKER_01: Like what am I supposed to do? [18:42] SPEAKER_01: And, you know, do I want to go down this painful path of creating a change for me only to [18:46] SPEAKER_01: have figured out that it was the wrong change to make? [18:48] SPEAKER_01: No, I don't want to do it. [18:50] SPEAKER_01: That's why they enlist a coach. [18:51] SPEAKER_01: And so yeah, there's lots of different coaches out there that work on all the external stuff. [18:56] SPEAKER_01: I have 100% found my space in, I call it, I call it inside of coaching because I'm [19:02] SPEAKER_01: helping you with everything that you want on the outside, but we're starting with the [19:08] SPEAKER_01: inside because that's where you need to go first. [19:10] SPEAKER_00: I love it. [19:11] SPEAKER_00: You originally ran a successful conference with a, yeah, I was focused on, I'm sorry, I [19:17] SPEAKER_00: don't know the time, women's leadership, but it was very much focused on women entrepreneurship. [19:21] SPEAKER_00: Can you talk, tell us a bit about, yeah, a little bit about that? [19:25] SPEAKER_01: Yeah, so that was our third annual B Women's Leadership event. [19:31] SPEAKER_01: This year it was 100% aligned because of all things big C and it was a huge success. [19:37] SPEAKER_01: And so really the purpose of that event is, I'm not the only expert in the world, right? [19:43] SPEAKER_01: Like I'm not the only one who knows what she's talking about in terms of business and leadership. [19:48] SPEAKER_01: There's a lot of really amazing entrepreneurs and leaders right here in Atlantic Canada [19:53] SPEAKER_01: that have given a platform to share their stories, share their triumphs, the traumas, [19:57] SPEAKER_01: the trials and tribulations of life and business that all of a sudden somebody else would have [20:03] SPEAKER_01: that golden nugget of, didn't look at it from that perspective. [20:08] SPEAKER_01: And so I'm a big believer that impact falls in tension and so my intention with that [20:14] SPEAKER_01: conference is just enough leveling, right? [20:17] SPEAKER_01: I'm always thinking, if you can lay down tonight, put your head on your pillow and be [20:23] SPEAKER_01: better than you were when you woke up this morning. [20:26] SPEAKER_01: Like you're doing better than a really large percentage of the population. [20:30] SPEAKER_01: So it's all about helping entrepreneurs and leaders up level so that we can become [20:35] SPEAKER_01: better because again, impact falls in tension. [20:38] SPEAKER_01: I feel like leaders and entrepreneurs have the ability to make massive impact on a globe. [20:44] SPEAKER_01: And they can only do that if they're forever bettering themselves, right? [20:48] SPEAKER_00: Bang on. [20:49] SPEAKER_00: And so this I think I know the answer to this question, but it's intrigued me ever [20:54] SPEAKER_00: since I saw you start to wrote in the conference, which was directed towards women leaders [21:00] SPEAKER_00: and entrepreneurs, correct? [21:01] SPEAKER_00: Yes. [21:01] SPEAKER_00: Okay, this is one thing I love about Terri Ann is that she doesn't typically do things [21:05] SPEAKER_00: what you would expect. [21:06] SPEAKER_00: And I'm wondering, one one in your mindset and two, did you get any pushback for this [21:14] SPEAKER_00: decision that you made? [21:15] SPEAKER_00: And you probably know where I'm heading with this is that her keynote speaker at the [21:20] SPEAKER_00: women's conference was a man. [21:22] SPEAKER_00: And this is about men women, but it's about delivering value and content. [21:30] SPEAKER_00: And I wanted you to tell us because that's a Zay. [21:35] SPEAKER_00: That's a Zay. [21:35] SPEAKER_00: I've been actually told by women's conferences you can't kind of speak rivers [21:38] SPEAKER_00: because you're a man. [21:40] SPEAKER_00: And that you, you branded as women's brother and a man [21:44] SPEAKER_00: rating them. [21:45] SPEAKER_00: Not as a speaker, knee speaker. [21:48] SPEAKER_00: So talk to us about your thinking around that and the value you saw because it teaches [21:55] SPEAKER_00: me again, people need to think beyond what they are expected to think. [22:00] SPEAKER_01: So I have this mantra in the back of my head that I'm always trying to be the [22:07] SPEAKER_01: catalyst of having leaders have a balanced perspective. [22:12] SPEAKER_01: How do you have a balanced perspective? [22:13] SPEAKER_01: If you need to seek multiple perspectives, different world views. [22:18] SPEAKER_01: So the first two years that I ran this event, they were all female speakers. [22:23] SPEAKER_01: But every year that I had the event, I would have more male attendees coming, right? [22:30] SPEAKER_01: Because my event is a woman's conference for anybody who wants to come. [22:37] SPEAKER_01: Right. [22:37] SPEAKER_01: And I know that sounds funny because I dubbed it a woman's conference. [22:41] SPEAKER_01: But that's because women have very specific, you know, yes, we're 2022, but they have [22:45] SPEAKER_01: very specific challenges, obstacles, issues. [22:49] SPEAKER_01: Is what it is. [22:50] SPEAKER_01: It is, right? [22:51] SPEAKER_01: But that does not mean that there are not men in the world that need to hear those stories, [22:56] SPEAKER_01: you know, so they can get us apart. [22:58] SPEAKER_01: They're part, they're partners, they're sisters, you know, they're, their wives, all [23:01] SPEAKER_01: the above. [23:02] SPEAKER_01: So for the third year, again, you talk about zagging when other people are zgging. [23:08] SPEAKER_01: I have amazing conversations with individuals like yourself and other male leaders [23:12] SPEAKER_01: and entrepreneurs around Canada. [23:14] SPEAKER_01: And I would be, I would be holding back a gift if I didn't allow these individuals [23:21] SPEAKER_01: to share their stories and their expertise, which would help these women. [23:26] SPEAKER_01: A level, right? [23:27] SPEAKER_01: And so if the intention is to make impact on these women leaders and entrepreneurs, [23:32] SPEAKER_01: then who am I to say who gets to speak on the stage? [23:36] SPEAKER_01: If you have an ex-perceit, an expertise in a story that will change their lives [23:40] SPEAKER_01: and change their momentum so they can make more impact, yeah, you should be on that stage. [23:46] SPEAKER_00: You're awesome. [23:47] SPEAKER_00: I love it. [23:48] SPEAKER_00: And that's the price of that answer. [23:49] SPEAKER_00: And I think that's great leadership. [23:51] SPEAKER_00: You're showing people let alone, you know, women entrepreneurs. [23:55] SPEAKER_00: I think that's a real life lesson for a lot of us. [23:57] SPEAKER_00: So congratulations on that. [23:59] SPEAKER_00: I just thought it was freaking cool when I saw it. [24:01] SPEAKER_00: That's her. [24:02] SPEAKER_00: Re-share for sure. [24:03] SPEAKER_00: So tell me about, you know, what was you started, Bill, sold businesses? [24:11] SPEAKER_00: What's your favorite? [24:13] SPEAKER_01: Oh, man. [24:15] SPEAKER_00: And you can't be the one you're doing now because we just went over that. [24:18] SPEAKER_00: It's my favorite. [24:19] SPEAKER_00: I know. [24:20] SPEAKER_01: Okay. [24:20] SPEAKER_01: So they all have a little place in my heart. [24:23] SPEAKER_01: You know what I would say? [24:24] SPEAKER_01: My favorite was naturally for life, the Eco Store. [24:28] SPEAKER_01: That one I felt, I mean, when I look back hindsight, [24:32] SPEAKER_01: I was really early in the eco-friendly and sustainability space, right? [24:37] SPEAKER_01: Like before Walmart and super storm, [24:41] SPEAKER_01: so bees even had natural sections. [24:42] SPEAKER_01: Terri, you know, she create this little store, right? [24:45] SPEAKER_01: So people were like, what eco-friendly? [24:46] SPEAKER_01: What? [24:47] SPEAKER_01: Why would I do that? [24:48] SPEAKER_01: Anyway, but that was my favorite like business because I had to do all this [24:53] SPEAKER_01: research on like, what is this space? [24:56] SPEAKER_01: Right? [24:57] SPEAKER_01: And so there were things in Toronto and B.C. [25:00] SPEAKER_01: and down in the States, but there was nothing around here that was even remotely [25:03] SPEAKER_01: similar to what I was trying to create. [25:06] SPEAKER_01: And you know, I quickly expanded into two stores and I had a wellness center [25:10] SPEAKER_01: with like, naturopathic doctors and so, you know, that also was the business [25:15] SPEAKER_01: that I, you know, completely fell on my ass with. [25:18] SPEAKER_01: But it was, it was such a, it was like a fast track MBA, right? [25:24] SPEAKER_01: From the streets of entrepreneurship. [25:26] SPEAKER_01: Like that business taught me a lot of what I take into all of my coaching [25:31] SPEAKER_01: sessions now. [25:33] SPEAKER_01: And it's, you know, it's the back, it's the backbone of who I am. [25:37] SPEAKER_01: And I had so much fun and I felt like I was making a difference. [25:40] SPEAKER_01: And, you know, it was, it was, it was fun. [25:43] SPEAKER_00: Yeah. [25:44] SPEAKER_00: Well, it's, most times the most fun is when you come home dirty. [25:48] SPEAKER_00: And so that's it. [25:49] SPEAKER_00: I love that story. [25:52] SPEAKER_00: So, and we go through my head, of course, is that's it. [25:54] SPEAKER_00: Because you talk Bruce Weeney, everything in Claudine, [25:57] SPEAKER_00: Sweden, everything they know, and that's what look would happen to them. [26:00] SPEAKER_00: So they know everything to you. [26:02] SPEAKER_01: I would like a percentage of their money. [26:04] SPEAKER_00: Yes, exactly. [26:06] SPEAKER_00: I don't think I'm going to get it. [26:08] SPEAKER_00: Yeah. [26:10] SPEAKER_00: I'd be curious. [26:12] SPEAKER_00: Claudine's response will be a little bit different than Bruce's would be. [26:14] SPEAKER_00: That's for sure. [26:15] SPEAKER_00: But all good fun. [26:17] SPEAKER_00: So tell me about, tell me about, you know, that challenge that I have kind of, [26:22] SPEAKER_00: that the big nugget of learning that you said, whoa, [26:27] SPEAKER_00: and you have taken that learning and you have invited against your career, [26:31] SPEAKER_00: going forward. [26:33] SPEAKER_01: Hey, to your strengths. [26:34] SPEAKER_01: I can't say it enough. [26:36] SPEAKER_01: Stop trying to be the master of everything. [26:40] SPEAKER_01: Do what you do best. [26:42] SPEAKER_01: And yes, it's okay to uplevel certain skills, right? [26:45] SPEAKER_01: Because they're necessary. [26:47] SPEAKER_01: I'm also somebody who's a big believer in bootstrap marketing in the beginning. [26:51] SPEAKER_01: Oh, yeah. [26:51] SPEAKER_01: You don't have a lot of funding. [26:52] SPEAKER_01: So it's not, it's not that I'm saying you can't, but there comes a point in a business [26:57] SPEAKER_01: where it's almost too big for you, right? [27:01] SPEAKER_01: And it's not really about the money. [27:03] SPEAKER_01: It's more like the size, the movement that's happening in your organization, [27:08] SPEAKER_01: where you might need to delegate, whether that's through subcontractors, [27:14] SPEAKER_01: like Fiverr and freelancer upwork and all of these organizations that are global, [27:18] SPEAKER_01: that I have used over the years, or finding a consultant locally or anywhere in the globe, [27:26] SPEAKER_01: because that's where we live right now, but the type of world we live in, [27:29] SPEAKER_01: where you have somebody who's a subcontractor, web designer, mobile app designer, whatever, [27:35] SPEAKER_01: or you hire an employee, right? [27:37] SPEAKER_01: Like you got to be, you got to put your ego on the shelf. [27:40] SPEAKER_01: I think ego is healthy in business and leadership, [27:43] SPEAKER_01: but I think there's a part of it named put on the shelf and you need to be real with yourself [27:48] SPEAKER_01: authentic with yourself and be like, okay, here's what I'm great at. [27:51] SPEAKER_01: Here's why I started my company. [27:53] SPEAKER_01: Yeah. [27:53] SPEAKER_01: It's not so great and it would take me multiple hours and I may mess it up, [27:58] SPEAKER_01: and maybe my basic function in business is the sales side. [28:03] SPEAKER_01: Well, if you're over here trying to figure out how to do this, [28:06] SPEAKER_01: you're not doing the sales, which is the engine that keeps the whole thing on, [28:09] SPEAKER_01: keeps the lights on. [28:10] SPEAKER_01: So I think people just need to be real with themself and put your ego on the shelf. [28:15] SPEAKER_00: So what do you say, because when I was the entrepreneur and residence for the province, [28:19] SPEAKER_00: I always used to get this and with people when I say, well, get, you know, [28:24] SPEAKER_00: you go with your strength, lean with your value and I buy it totally what you're saying [28:27] SPEAKER_00: with three gears of that. [28:29] SPEAKER_00: But then they say, well, I can't afford those people. [28:31] SPEAKER_00: What's your answer to that? [28:33] SPEAKER_01: You can't afford not to. [28:34] SPEAKER_01: And that's the truth. [28:35] SPEAKER_01: You can't afford not to. [28:36] SPEAKER_01: And so you don't have to start big. [28:38] SPEAKER_01: We're not talking about let's go hire somebody at 40,000 a year. [28:41] SPEAKER_01: It's like, okay, look at your week. [28:44] SPEAKER_01: What are the highest paying activities that you can be doing? [28:49] SPEAKER_01: In other words, where would you get the most reward by doing? [28:53] SPEAKER_01: So typically as an entrepreneur or a leader, it's the business development side of the business. [28:59] SPEAKER_01: That's typically where we're supposed to play or you have somebody who's doing that. [29:03] SPEAKER_01: But most of us, that's what we're doing. [29:05] SPEAKER_01: So if you're doing that only 20% of the time and 80% of the time you're doing a bunch of crap [29:10] SPEAKER_01: over here that's not bringing money into your business, you're right. [29:13] SPEAKER_01: You can't afford it. [29:14] SPEAKER_01: So, it's a clip it. [29:16] SPEAKER_01: Right? [29:16] SPEAKER_01: Do the things that bring business, bring money into the organization, help to grow the business [29:23] SPEAKER_01: and start taking things off your task list, your to-do list, start delegating it out. [29:29] SPEAKER_01: And maybe that cost you 150 a month. [29:31] SPEAKER_01: You can outsource your blogs for 75 a month and you can outsource your social media graphics [29:39] SPEAKER_01: for $140 a month. [29:41] SPEAKER_01: There are so many little things that you could just start to take off your plate. [29:46] SPEAKER_01: And the reality is, if I waste 15 minutes a day doing something I should not be doing, [29:51] SPEAKER_01: that's 12, 8-hour work days a year. [29:55] SPEAKER_01: Most of us waste like 45 minutes an hour and a half. [29:59] SPEAKER_01: That's a lot of 8-hour work days that you could be building your business. [30:03] SPEAKER_00: You've done this message before, haven't you? [30:05] SPEAKER_00: Yeah. [30:06] SPEAKER_00: Yeah. [30:08] SPEAKER_00: Tell me about some of your growth hacks. [30:11] SPEAKER_00: I can't live without. [30:15] SPEAKER_01: Growth hacks. [30:16] SPEAKER_01: I think, again, I might always go from the inside out. [30:18] SPEAKER_01: So, I talk about rocks and sand. [30:20] SPEAKER_01: You've probably heard it if you've ever heard the book, Traction. [30:23] SPEAKER_01: But basically, you need to put the rocks in the jar before you put your sand. [30:28] SPEAKER_01: In other words, what's important to you? [30:29] SPEAKER_01: Is it your spouse? [30:30] SPEAKER_01: Is it your kids? [30:31] SPEAKER_01: Is it your health? [30:32] SPEAKER_01: Your mental health? [30:33] SPEAKER_01: Whatever it is. [30:34] SPEAKER_01: Those need to be in the jar before you add the sand, the sand being your business, [30:39] SPEAKER_01: and all the stuff that you do over there. [30:41] SPEAKER_01: If you put it in first, your rocks aren't going to fill it up. [30:44] SPEAKER_01: They're not going to fit. [30:45] SPEAKER_01: And you're going to be really freaking on happy and you're going to lose really important [30:48] SPEAKER_01: people in your life. [30:49] SPEAKER_01: And then, you know, success ain't worth it at the end. [30:52] SPEAKER_01: So, I think that's one. [30:54] SPEAKER_01: I think number two is you need to take a snapshot of where you're spending your time [30:59] SPEAKER_01: for the next 14 days. [31:02] SPEAKER_01: You're wasting it. [31:03] SPEAKER_01: I promise you. [31:05] SPEAKER_01: And you need to highlight those areas where you know you should be spending your time. [31:11] SPEAKER_01: Right? [31:11] SPEAKER_01: The business development, you know, the customer conversations, the customer retention. [31:16] SPEAKER_01: If you're in HR, you know, whatever. [31:18] SPEAKER_01: You highlight the ones you know for a fact. [31:20] SPEAKER_01: Those are important. [31:21] SPEAKER_01: And then, circle the ones where you're like, [31:25] SPEAKER_01: I don't know if I should have been doing that. [31:27] SPEAKER_01: Like scrolling through the social media for an hour and a half to two hours. [31:30] SPEAKER_01: Oh, no, I was just looking at my competitors for two hours. [31:37] SPEAKER_00: It's so true. [31:38] SPEAKER_00: I'm actually wasting on that freaking scrolling. [31:41] SPEAKER_01: Yeah. [31:42] SPEAKER_01: And it's in there's apps for that and stuff. [31:45] SPEAKER_01: And then, I think the biggest one is your health has to come first. [31:50] SPEAKER_01: You know, that's your nutrition, the amount of water you're drinking, [31:53] SPEAKER_01: the amount of sleep you're getting, the movement every single day. [31:57] SPEAKER_01: I don't care if you go for a walk. [31:58] SPEAKER_01: I don't care if you get one of those things from Costco. [31:59] SPEAKER_01: I just all the other day, I might get it for my mom that you can sit on a chair [32:02] SPEAKER_01: and you just like cycle, right? [32:05] SPEAKER_01: While you're working, whatever. [32:07] SPEAKER_01: But we need to move, right? [32:08] SPEAKER_01: And it's scientifically proven, Google says it, right? [32:11] SPEAKER_01: That you need to be healthy over here. [32:15] SPEAKER_01: To be happy. [32:16] SPEAKER_01: You need to be happy to be successful. [32:20] SPEAKER_01: Because success at the end of the day is like a never ending goalpost. [32:23] SPEAKER_01: Like it's just, it's a wide net. [32:25] SPEAKER_01: It's forever moving. [32:26] SPEAKER_01: Like last year, what rivers wanted to, you know, [32:28] SPEAKER_01: to be successful in his businesses was this. [32:31] SPEAKER_01: This year, that goalpost has moved, right? [32:34] SPEAKER_01: It is different. [32:35] Speaker UNKNOWN: [32:35] SPEAKER_01: Better. [32:36] SPEAKER_01: But you know what? [32:37] SPEAKER_01: If you're happy first and then success comes, [32:40] SPEAKER_01: you can enjoy the success. [32:42] SPEAKER_01: But if your happiness is contingent upon your success, [32:45] SPEAKER_01: then all of a sudden, you're not really ever happy. [32:48] SPEAKER_00: Yeah. [32:48] SPEAKER_00: Right? [32:48] SPEAKER_00: Yeah. [32:49] SPEAKER_01: And so that's not a, that's not a fun place to be. [32:51] SPEAKER_01: Because again, we don't know how long we have on this big, beautiful earth. [32:55] SPEAKER_01: And I think you need to choose happy first. [32:57] SPEAKER_01: Find your happy now. [32:59] SPEAKER_01: And then, you know, chase the successes. [33:00] SPEAKER_01: But you're not guaranteed all of them. [33:03] SPEAKER_01: That's why those are fun, right? [33:05] SPEAKER_01: That's so cool. [33:06] SPEAKER_00: Yeah, I mean, a lot of things come out of this. [33:08] SPEAKER_00: But I love that that reference to happy. [33:10] SPEAKER_00: I was, uh, [33:12] SPEAKER_00: I remember I was in a conversation with somebody once they were talking. [33:14] SPEAKER_00: And I was in a white team. [33:17] SPEAKER_00: They were both in their 20s. [33:18] SPEAKER_00: And, and she said, do a butter husband. [33:22] SPEAKER_00: She said, oh, he's got lots of time left. [33:24] SPEAKER_00: And I said, I said, have you know? [33:26] SPEAKER_00: And I didn't, I always in condescending. [33:28] SPEAKER_00: But I just said, how do you know that? [33:29] SPEAKER_00: You just don't know that. [33:30] SPEAKER_00: So I love that reference point to, uh, to do it. [33:33] SPEAKER_00: And then, of course, the other part is, is that you're going to have those down day. [33:36] SPEAKER_00: So you got to have some happiness. [33:37] SPEAKER_00: They, that's killing yourself. [33:38] SPEAKER_00: I'm not quite you're going through those down times. [33:40] SPEAKER_00: And I know that you've got kids. [33:42] SPEAKER_00: So you know that yes, a lot of times are happy. [33:45] SPEAKER_00: But a lot of times are not. [33:46] SPEAKER_00: And so you got it, you got to remember those happy times that you're going through that. [33:49] SPEAKER_00: That's right. [33:50] SPEAKER_00: Oh, you've got a global audience. [33:52] SPEAKER_00: You connect globally with what it is that you do with your talent. [33:56] SPEAKER_00: What's, uh, you know, talk, I love breaking about Atlanta Canada. [34:00] SPEAKER_00: It's such a special place in the planet. [34:02] SPEAKER_00: Talk about doing business in Atlanta, Canada as a region or a new branch. [34:06] SPEAKER_00: If you want to zero win on the province. [34:10] SPEAKER_00: And talk about being an entrepreneur in that area. [34:14] SPEAKER_01: Hmm, you know, when I love about Atlanta, Canada is everybody's a phone call away. [34:18] SPEAKER_01: Like there is not a moment. [34:20] SPEAKER_01: I cannot think of a moment that I have not picked up the phone or sent an email to a [34:25] SPEAKER_01: entrepreneur leader here in Atlanta, Canada. [34:27] SPEAKER_01: And they've not responded personally. [34:30] SPEAKER_01: That to me with like, hey, I'm busy today. [34:33] SPEAKER_01: But like, let's throw you in my schedule next week, right? [34:35] SPEAKER_01: Right. [34:36] SPEAKER_01: And there's something really special about that. [34:38] SPEAKER_01: That I think people who live in bigger areas, you don't have that. [34:44] SPEAKER_01: I don't know. [34:44] SPEAKER_01: It's almost like there are everyone's your neighbor here in Atlanta, Canada. [34:47] SPEAKER_01: We have that like it's almost like I'm asking for a cup of sugar. [34:49] SPEAKER_01: But really, I'm asking for advice on what to do next in my business, right? [34:53] SPEAKER_00: Yeah. [34:53] SPEAKER_01: But you never get a no. [34:55] SPEAKER_01: And I just think there's something beautiful from that. [34:57] SPEAKER_01: And everyone feels like a friend, right? [34:59] SPEAKER_01: Like you get out to to a networking functions or conferences. [35:03] SPEAKER_01: And after a while, you've seen the same person three or four times. [35:06] SPEAKER_01: Like buddies, like you're inviting each other over for dinner and drinks. [35:11] SPEAKER_01: And you're meeting at the local pub, right? [35:12] SPEAKER_01: Like it's just there's something uniquely special about the way people interact here. [35:18] SPEAKER_01: And you know, knowledge is, we're full. [35:21] SPEAKER_01: We're full of knowledge. [35:22] SPEAKER_01: If some of the best entrepreneurs and leaders right here in Atlanta, [35:24] SPEAKER_01: Canada, that you can call and be like, hey, what do you think about that? [35:28] SPEAKER_01: And a lot of times, that's it. [35:30] SPEAKER_01: That's a lot of times. [35:31] SPEAKER_01: They'll be like, you know what? [35:32] SPEAKER_01: I don't know a whole lot about this space, but let me connect to you. [35:35] SPEAKER_01: And all of a sudden, you're being connected with movers and shakers that you would have never met. [35:39] SPEAKER_01: But because you called so and so up in Bathurst or over in St. John's, Newfoundland, [35:45] SPEAKER_01: you are now, you know, directly integrated with somebody you would have never met. [35:50] SPEAKER_01: It's awesome. [35:50] SPEAKER_00: Yeah. [35:51] SPEAKER_00: You know, I thank you for that. [35:54] SPEAKER_00: It's your saying and I'm glowing because I know exactly what you're talking about. [35:56] SPEAKER_00: I've experienced it many times myself. [35:58] SPEAKER_00: Terri, and this has been an amazing conversation. [36:01] SPEAKER_00: I knew it would be, I know it would be rock stars. [36:04] SPEAKER_00: I knew it would be unique. [36:05] SPEAKER_00: I love the inside out approach. [36:06] SPEAKER_00: I really, really do. [36:08] SPEAKER_00: So many entrepreneurs need to know that. [36:10] SPEAKER_00: And of course, with your talent, you've got the other areas of business too. [36:13] SPEAKER_00: But you let me hone in on that core competency that gets the foundation strong. [36:19] SPEAKER_00: And then you can build upon that foundation. [36:21] SPEAKER_00: How do people find out about you, my friend? [36:24] SPEAKER_00: Where do you want them to go to hang out, knock on your door? [36:28] SPEAKER_00: Getting some conversations with you. [36:29] SPEAKER_01: Well, you can look me up on the web, terriandrichards.com. [36:32] SPEAKER_01: If you're into the world of Instagram, I've been playing in the real [36:36] SPEAKER_01: so you can watch me making a fool of myself and pointing out words. [36:39] SPEAKER_01: I've seen that. [36:40] SPEAKER_01: I've seen that. [36:41] SPEAKER_01: It's a new thing, folks. [36:42] SPEAKER_01: It's so cool. [36:43] SPEAKER_01: So you can, and I'm TA underscore Richards there. [36:46] SPEAKER_01: But I'm in all the major social media networks. [36:48] SPEAKER_01: So you can find me wherever your full of the lay zone is. [36:51] SPEAKER_00: Yeah, well, I love it. [36:52] SPEAKER_00: Thank you so much for being on Canada's podcast, Terriand. [36:56] SPEAKER_00: And you keep doing your magic. [36:58] SPEAKER_00: It's a, we are important part of our region. [36:59] SPEAKER_00: And I know you're helping tons and tons of entrepreneurs be successful. [37:03] SPEAKER_00: So keep on, keep on being my friend. [37:06] SPEAKER_01: Awesome. [37:06] SPEAKER_00: Thanks for versus. [37:07] SPEAKER_00: Bye.
