Spencer Waugh, CEO of AceAge, Discusses Healthcare Technology Designed to Ease the Aging Process and Improve Health Outcomes

Episode
Spencer Waugh is the CEO of AceAge, a healthcare technology company creating intuitive products to ease the aging process and improve...
Key takeaways
- Once you get a "yes" in a meeting, stop selling and move on—you've already achieved your objective.
- Everyone has the capacity to be an entrepreneur, but you have to be willing to take the plunge and accept the uncertainty that comes with it.
- Canada has skilled talent for building companies, but the healthcare system isn't conducive to new innovations compared to European markets.
- Apply the 80/20 principle to focus on efficiency—80% of your revenue will come from 20% of your customers.
- When unexpected challenges arise, you must be nimble and ready to roll with the punches without letting structure get in the way of progress.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_00: It's Toronto's podcast on the Canada's podcast network. [00:04] Speaker UNKNOWN: [♪ OUTRO MUSIC PLAYING [♪ [00:19] SPEAKER_01: Hi everyone, I'm Phil Bliss, a business visionary, [00:22] SPEAKER_01: and welcome to Toronto's Podcasts. [00:24] SPEAKER_01: Part of the Canada's podcast network, [00:26] SPEAKER_01: your source of the great insights [00:28] SPEAKER_01: from entrepreneurs across Canada. [00:31] SPEAKER_01: Today, we're going to meet up with Spencer Wall, [00:33] SPEAKER_01: who is CEO of ACEH, a healthcare technology company. [00:38] SPEAKER_01: So Spencer, welcome to Canada's podcast, [00:40] SPEAKER_01: and before we go much further, [00:43] SPEAKER_01: why don't you tell us a little bit about yourself, [00:46] SPEAKER_01: what you do, you know, that three or four-minute life story, if you like. [00:50] SPEAKER_00: First and foremost, thank you so much for having me on your podcast. [00:54] SPEAKER_00: I am my name is Spencer Wall, I'm the CEO of ACEH, [00:59] SPEAKER_00: and we build an in-home medication dispenser, [01:03] SPEAKER_00: helping people take their medication properly, [01:06] SPEAKER_00: independently, safely in their own homes. [01:09] SPEAKER_00: And I started this journey of this company five and a half years ago, [01:15] SPEAKER_00: as my first step into being an entrepreneur. [01:21] SPEAKER_00: But, you know, the entrepreneurial spirit [01:23] SPEAKER_00: has always been part of my life, [01:26] SPEAKER_00: where my father was an entrepreneur in the healthcare technology [01:31] SPEAKER_00: and face recognition spaces, [01:34] SPEAKER_00: aunts, uncles, siblings, always. [01:37] SPEAKER_00: There's that familial interest. [01:42] SPEAKER_01: I have a lot of that in my back. [01:46] SPEAKER_00: So it's interesting to be that entrepreneurship, [01:53] SPEAKER_00: being in charge of your own future is a comfort zone for me. [02:00] SPEAKER_01: So we wired differently. [02:04] SPEAKER_01: You've got lots of friends that aren't entrepreneurs, [02:06] SPEAKER_01: I may be, but we wired differently, [02:11] SPEAKER_01: we used sense of different persona, [02:15] SPEAKER_01: an entrepreneurial persona versus other personas. [02:20] SPEAKER_01: I'm always curious. [02:22] SPEAKER_00: So I think everyone has the capacity to be an entrepreneur, [02:27] SPEAKER_00: but I think you have to be a little nuts to take the plunge. [02:31] SPEAKER_01: Why we are nuts? [02:32] SPEAKER_01: What made you decide to become an entrepreneur? [02:35] SPEAKER_01: You had a job before that. [02:38] SPEAKER_01: Why step out? [02:41] SPEAKER_00: I did. [02:41] SPEAKER_00: I was well paid in the financial services sector. [02:48] SPEAKER_00: Very comfortable how to have a good lifestyle, [02:51] SPEAKER_00: but it ultimately wasn't fulfilling for me. [02:56] SPEAKER_00: It's, I would go in, I would work my nine to five [02:58] SPEAKER_00: and have a very regular standardized life, [03:03] SPEAKER_00: which is attractive to a lot of people. [03:06] SPEAKER_00: It's, and see you write down a paper. [03:08] SPEAKER_00: You go, that seems like a pretty nice way of living your life. [03:14] SPEAKER_00: But I can definitely say the last five and a half years, [03:18] SPEAKER_00: not one day has been the same. [03:22] SPEAKER_00: And a lot of ups, a lot of downs has been, [03:26] SPEAKER_00: no, definitely a roller coaster where, [03:30] SPEAKER_00: I know there's days where I'll come back from whatever meetings [03:35] SPEAKER_00: I was having, and I'll be on the moon. [03:39] SPEAKER_00: Having had such a great time doing whatever it is. [03:43] SPEAKER_00: But then there's also days where you know you're kicked to the curb. [03:48] SPEAKER_00: Especially, no, not so much now, [03:51] SPEAKER_00: but early on when we were in the idea stage, [03:56] SPEAKER_00: trying to, you know, where it was, this was my vision. [04:01] SPEAKER_00: This is what I want to build. [04:02] SPEAKER_00: This is how we can help people on their own homes, [04:05] SPEAKER_00: going around and getting people to subscribe and believe in it. [04:09] SPEAKER_00: So it's a, I think, no one I was mentioning that you have to be a little nuts [04:15] SPEAKER_00: to go down the route of being an entrepreneur. [04:20] SPEAKER_00: And especially in an environment where you have to raise money, [04:24] SPEAKER_00: raise capital to be able to hire the team to execute on what you want to build. [04:28] SPEAKER_00: I can say, it's a plunge. [04:32] SPEAKER_00: No, you're jumping into the defense. [04:34] SPEAKER_00: But I, you know, really have a full appreciation of how deep that water is [04:41] SPEAKER_00: until you're in it. [04:45] SPEAKER_01: So, you know, I look to your background on LinkedIn. [04:50] SPEAKER_01: I mean, you work for international companies. [04:54] SPEAKER_01: And you do business internationally. [04:56] SPEAKER_01: I know. So, you know, why why why settle here? [05:01] SPEAKER_01: You're in the health business. [05:03] SPEAKER_01: They're biggest centers and you know, Toronto's that's Hamilton behind me or your, your wealth. [05:09] SPEAKER_01: You know, then then, then sort of Toronto Southwestern Ontario hub. [05:13] SPEAKER_01: If you like it, which is what I look at it as. [05:17] SPEAKER_01: Why here? Well, you know, why didn't you go somewhere else? [05:22] SPEAKER_00: So that's a, that's a great question. [05:24] SPEAKER_00: I did have my, my start in healthcare and pharmaceuticals at a large form company in Germany. [05:32] SPEAKER_00: And that was a great experience. [05:36] SPEAKER_00: No, I did personally prefer the lifestyle of Canada and having so many close friends and family [05:42] SPEAKER_00: that know are a important support structure to have as a North for North. [05:49] SPEAKER_00: In Canada, that's what brought me back. [05:53] SPEAKER_00: Did I consider Canada as a, as a country for starting healthcare technology company? [06:02] SPEAKER_00: Not so much on the healthcare system, dominant on the skilled personnel that we have here. [06:10] SPEAKER_00: No, our team is no rock solid from our software developers to our product managers to our Q18 and our ops team. [06:19] SPEAKER_00: You know, the skill of Canadians is, is very, very impressive. [06:28] SPEAKER_00: But as for the healthcare world in Canada, no, we're operating in Canada. [06:34] SPEAKER_00: We have devices deployed across our country. [06:37] SPEAKER_00: If we were headquartered anywhere else would I be launching in Canada? [06:43] SPEAKER_00: Very likely not. [06:44] SPEAKER_00: No, we have a healthcare system that isn't conducive to new innovations. [06:52] SPEAKER_00: The pair system is very, very difficult to navigate. [06:56] SPEAKER_00: And so, no, we're, we have majority of our business coming out of European countries. [07:02] SPEAKER_00: And I'll see that, no, for the foreseeable future, unless, no, we're in the COVID-19 pandemic right now. [07:09] SPEAKER_00: But that, there is changes coming. [07:15] SPEAKER_01: And maybe there was some health system restructuring that comes out of that, I think. [07:20] SPEAKER_00: Trudeau recently announced the 400, but the 240 million dollar investment into healthcare technologies. [07:27] SPEAKER_00: The details of that are still to be uncovered. [07:31] SPEAKER_00: But that is very promising in terms of responding to the crisis that we're in right now on, on bringing our country forward. [07:38] SPEAKER_00: So, no, I hope, you know, I'll eat my words, no, this time next year that Canada is all a seven caught up with the rest of the world. [07:49] SPEAKER_00: And so, the adoption of healthcare technologies and being able to provide healthcare services into people in the comfort of their own homes. [07:59] SPEAKER_00: But we'll see on that. [08:00] SPEAKER_00: But that's all that some rise when what I have started in Canada. [08:05] SPEAKER_00: But this is absolutely not for the healthcare environment. [08:09] SPEAKER_01: So, let's skewer around a bit to you again. [08:12] SPEAKER_01: You know, so you've been doing entrepreneurship for five years. [08:17] SPEAKER_01: You know, what's the best thing or things about being an entrepreneur? [08:23] SPEAKER_01: I mean, the, just, he just didn't experience anywhere else at all. [08:29] SPEAKER_00: So, I think the best things have been in the recent years as we become a more and more successful company. [08:42] SPEAKER_00: At the start, it's definitely no drag, if you will. [08:48] SPEAKER_00: It's, you know, to get going. [08:51] SPEAKER_00: It's on, you know, now when we were talking before, we started recording. [08:55] SPEAKER_00: I have no meetings after meetings after meetings. [08:59] SPEAKER_00: There's, there's, I get to interact with very interesting people. [09:07] SPEAKER_00: No, I know that that aspect is great. [09:11] SPEAKER_00: Early on, it's when it's when we're an idea. [09:16] SPEAKER_00: No, I look at my calendar and I have two meetings throughout the week. [09:19] SPEAKER_00: You know, it's, you know, now it's, I have two meetings before I have my morning coffee. [09:28] SPEAKER_01: Well, you're also dealing with business in Europe. [09:30] SPEAKER_01: So, like me, that's probably why. [09:34] SPEAKER_00: Yeah, is there, they're working hours are much different. [09:38] SPEAKER_00: And if we're also. [09:39] SPEAKER_00: Yeah, it's the big regions. [09:41] SPEAKER_00: It's all sometimes have meetings, not at nine o'clock at night before their morning coffee. [09:46] SPEAKER_01: So, what's the greatest challenge you've faced in your business today? [09:51] SPEAKER_00: Well, today, being in the pandemic, it's a very. [09:58] SPEAKER_00: Interesting time for us where when we have a healthcare technology solution that's never been needed more than it is today. [10:06] SPEAKER_00: But with the market downturn, with the start market number session rate. [10:13] SPEAKER_00: Yes, in use today. [10:17] SPEAKER_00: DC markets have dried up though the immediate reaction of the investment community. [10:23] SPEAKER_00: I was checking on their existing investments makes sure that their deployable capital is going to protect their existing positions. [10:33] SPEAKER_00: So, we were at a. [10:36] SPEAKER_00: A stage where we had our series age, internship, no sign. [10:41] SPEAKER_00: It was almost entirely funded and we hadn't expected close date of March 31st. [10:47] SPEAKER_00: And it was two weeks prior to that right after the note, one of the largest downturns in. [10:54] SPEAKER_00: And the TSEX history where we were talking to the venture capitalists that we were working with. [11:01] SPEAKER_00: In a sense, look, we got a back out. [11:03] SPEAKER_00: We had some funding calls, some cash redemptions and they no longer had the ability of financing our series A. [11:10] SPEAKER_00: And so that of course was a gut punch. [11:14] SPEAKER_00: No, to accompany that. [11:17] SPEAKER_00: Also because of the pandemic, we now have a responsibility to get our device out to as many people as possible. [11:25] SPEAKER_00: I know losing that round. [11:29] SPEAKER_00: No, definitely has had a negative impact on our ability to scale to meet the important demand that we have. [11:42] SPEAKER_01: If you go back in time, what advice would you give your 20 year old self? [11:49] SPEAKER_00: Oh, my 20 year old self, I would start this company earlier. [11:55] SPEAKER_01: That's good, that's good, that's good. [11:58] SPEAKER_01: What's the best piece of advice that you've ever received that sort of stays there? [12:04] SPEAKER_01: You know, we hit certain mentors and somebody dropped that kind of advice that you just say, [12:12] SPEAKER_01: and you keep using it for me. [12:17] SPEAKER_00: So I think one of the very first pieces of advice I ever learned was when I was, [12:29] SPEAKER_00: how do you say it was in high school? [12:31] SPEAKER_00: That was before I had ever done any fundraising before I had never done any sales. [12:35] SPEAKER_00: I was working as a life coach. [12:38] SPEAKER_00: And part of being a life coach is once a year we did a swim the lake fundraiser, [12:45] SPEAKER_00: where we did enough, you know, as a team, enough laps of our pool to equate to the lake of Lake Ontario. [12:55] SPEAKER_00: And so I was calling friends, parents asking for a hate for every length that I swim, [13:05] SPEAKER_00: will you donate 50 cents? [13:08] SPEAKER_00: No, so I'll ask 100 links, no, it'll be $50 for you. [13:13] SPEAKER_00: 200 links, no, as it goes on and on. [13:17] SPEAKER_00: So I called one friends dad, who is, you know, I know I know he's known was like a strong salesman. [13:25] SPEAKER_00: Very successful in his business, actually a notch for Nora himself. [13:30] SPEAKER_00: And so I call him up, I tell him over for all he said, great, I'm in. [13:34] SPEAKER_00: And I kept telling him about the program is like, and I said, there's this other thing that's going to be beneficial. [13:40] SPEAKER_00: These other things, he said, Spencer, what are you doing? [13:43] SPEAKER_00: What do you mean? He said, you already sold me, get out of the room. [13:49] SPEAKER_00: Oh, the second you get the yes, it's like, great, meeting over, I got exactly what I needed. [13:57] SPEAKER_00: From this conversation from this meeting, I'll see you next. [14:01] SPEAKER_00: And I know I would have been, you know, 16 years old at that point in time. [14:06] SPEAKER_00: But I plan that to every meeting that I know going to, which is what's the point of this meeting? [14:14] SPEAKER_00: What is the desire? [14:15] SPEAKER_00: The second you get that could be a six minute time slot or two hour time slot. [14:20] SPEAKER_00: And you get that in 20 minutes. [14:22] SPEAKER_00: Great. We got exactly what we need to do. [14:26] SPEAKER_00: See you next time. [14:28] SPEAKER_01: So just another kind of advice thing is when things happen that you don't expect. [14:35] SPEAKER_01: How do you recommend people handle those kind of situations? [14:40] SPEAKER_01: And I think probably in the last five years, you've hit a few of those. [14:45] SPEAKER_00: Well, at a start, you have to always be able to roll with the punches. [14:50] SPEAKER_00: It's, you have to be nimble, you have to be at the table to have the discussions. [14:59] SPEAKER_00: There's a certain level of rent that's necessary as you grow. [15:04] SPEAKER_00: This is our structure, this is our format, this is how we do things. [15:10] SPEAKER_00: I would never want to have that being able to get in the way of progress. [15:16] SPEAKER_00: So I guess the piece of advice I can have on that is just to say that it's a necessity. [15:22] SPEAKER_00: Now, you have to do it without question. [15:25] SPEAKER_00: It's, you know, opposed to, you know, stop being thinking and have a panic positive do it. [15:31] SPEAKER_00: It's just, you got to do it. [15:33] SPEAKER_01: So some rapid what we tell rapid fire questions. [15:36] SPEAKER_01: Don't think about them. [15:37] SPEAKER_01: Just give us a quick answer. [15:40] SPEAKER_01: If you weren't doing for what you're doing now, what would you be doing instead? [15:53] SPEAKER_00: I'm actually as far as far as what we're doing. [15:59] SPEAKER_00: Honestly, no idea. [16:01] SPEAKER_00: It's not being five and a half years into being an entrepreneur. [16:05] SPEAKER_01: I'd be really kind surfing while you sort about it. [16:11] SPEAKER_00: I think it's a come far enough that it's made me unemployable. [16:16] SPEAKER_00: I was there, you know, being at the helm of this sort of rapid growth company. [16:21] SPEAKER_00: I couldn't imagine anything else. [16:25] SPEAKER_01: So I don't know if you're a reader, but what book are you currently reading, [16:29] SPEAKER_01: listening to, is there any books that you think people should grab and absorb? [16:36] SPEAKER_00: So my favorite book is the 8020 principle. [16:43] SPEAKER_00: It's all about efficiency. [16:45] SPEAKER_00: You know that 80% of your revenue will come from 20% of your customers. [16:52] SPEAKER_00: So that is, I know the book that I would highly recommend anyone to read. [16:57] SPEAKER_01: Okay. [16:58] SPEAKER_01: Do you have a morning or a night person? [17:00] SPEAKER_01: Pardon? [17:01] SPEAKER_01: You have a morning or a night person? [17:03] SPEAKER_00: Both. [17:04] SPEAKER_00: No, I, anything more than six hours of sleep a night is too much sleep. [17:10] SPEAKER_01: If you had to pick one word, only one word to describe yourself. [17:13] SPEAKER_01: What would it be? [17:16] SPEAKER_00: Grigarius. [17:18] SPEAKER_01: Okay. [17:21] SPEAKER_01: Anything keeping you up at night these days? [17:24] SPEAKER_00: Anything keeping you up at night these days. [17:26] SPEAKER_00: I make sure to keep a strong, well, balance isn't as the wrong word. [17:35] SPEAKER_00: I definitely don't keep balance in my life. [17:37] SPEAKER_00: I make sure to stay active. [17:39] SPEAKER_00: So by the time I get to bed every night, I'm exhausted. [17:44] SPEAKER_00: And so I generally sleep pretty well. [17:48] SPEAKER_01: What's your favorite place in the world? [17:52] SPEAKER_00: Somewhere new. [17:54] SPEAKER_01: Somewhere new. [17:55] SPEAKER_01: That's interesting. [17:56] SPEAKER_01: It's a new one. [17:57] SPEAKER_01: I had that. [17:58] SPEAKER_01: Okay. [17:59] SPEAKER_01: Unless just knew our last one, I don't really listen to this, but if you did, then the last one. [18:06] SPEAKER_01: I don't know what the code would think. [18:08] SPEAKER_01: I don't know what isolation is or anything that people would look for. [18:12] SPEAKER_01: But, you know, there's a small tropical island in the middle of the ocean with just one phone booth. [18:19] SPEAKER_01: Remember whether that was no internet. [18:21] SPEAKER_01: Okay. [18:22] SPEAKER_01: We drop you off there with no technology, nothing at all. [18:26] SPEAKER_01: At any time you can use the phone on the island to call the boat, come and pick you up. [18:32] SPEAKER_01: How long do you last? [18:34] SPEAKER_01: And what would you do? [18:37] SPEAKER_00: Oh, geez. [18:37] SPEAKER_00: I, this is a great opportunity to stick with that kite surfing theme. [18:41] SPEAKER_01: I'm thinking that much. [18:45] SPEAKER_00: Perfectly. [18:49] SPEAKER_01: Okay. [18:50] SPEAKER_01: I think, you know, that's about it. [18:54] SPEAKER_01: I mean, you know, we love people to be able to connect with others. [18:58] SPEAKER_01: I mean, you know, this means you need to give personal information. [19:01] SPEAKER_01: But if people need, you know, listen to this. [19:04] SPEAKER_01: I want to connect with you. [19:05] SPEAKER_01: How can, how can they do that? [19:08] SPEAKER_00: Well, I know. [19:10] SPEAKER_00: I would love to hear from you. [19:12] SPEAKER_00: email me at Spencer at asange.com. [19:16] SPEAKER_00: That's S-P-E-N-C-E-R. [19:19] SPEAKER_00: At asange, A-C-E-A-G-E.com. [19:24] SPEAKER_01: Okay, Spencer. [19:25] SPEAKER_01: That was really great. [19:27] SPEAKER_01: Thank you for coming on. [19:28] SPEAKER_01: Really appreciate it. [19:29] SPEAKER_01: It's been fun. [19:30] SPEAKER_01: Good to know you. [19:32] SPEAKER_00: Great to meet you. [19:33] SPEAKER_01: Thanks everyone for taking the time today to listen to Toronto's podcast on the Canada's podcast at work. [19:40] SPEAKER_01: I hope you enjoyed the podcast today. [19:42] SPEAKER_01: Make sure you sign up for a news service or write a review for us on iTunes. [19:47] SPEAKER_01: You can connect with us on Twitter, Facebook, Instagram, LinkedIn or at canvasspodcast.com [19:53] SPEAKER_01: where you can listen, discover and engage. [19:56] SPEAKER_01: You can also check out what other entrepreneurs are doing across the country. [20:00] SPEAKER_01: I'll see you next time.
