Dr. Mohamad Fakih, Owner of Paramount Restaurants, Discusses Supporting Immigrants, Charities and Front-Line Workers Before & During the COVID-19 Pandemic

Episode
A community leader, Dr. Mohamad Fakih regularly participates in fundraisers and community events, supporting multiple causes and organizations including the Canadian...
Key takeaways
- Prioritizing people, purpose, and planet over profit leads to long-term business success and attracts talented employees who want to be part of something meaningful.
- Immigrants bring valuable international experience and skills that should be recognized and fast-tracked rather than dismissed due to lack of "Canadian experience."
- Building a business with community giving at its core—even when you have limited resources—creates lasting loyalty and ensures your company thrives during difficult times.
- True winning means winning together with your community, not alone, because we are only as successful and safe as the most vulnerable members of society.
- During crises, businesses that stand beside their communities and maintain their values of service and generosity will be remembered and supported for generations.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_00: It's Toronto's podcast on the Canada's podcast network. [00:08] SPEAKER_00: I'm Andrea Sasso, Toronto's host for Canada's podcast, [00:13] SPEAKER_00: nation's number one entrepreneur network. [00:15] SPEAKER_00: Today I have a great pleasure to be joined by Muhammad Pakit. [00:20] SPEAKER_00: He's an entrepreneur, he's a CEO of Paramount Foods, [00:24] SPEAKER_00: and chairman of the King Foundation. [00:27] SPEAKER_00: Muhammad, welcome. [00:28] SPEAKER_02: Thank you very much for having me. [00:30] SPEAKER_00: It's great to have you. [00:32] SPEAKER_00: We know you're busy, especially because we're doing this interview [00:35] SPEAKER_00: in the midst of Corona epidemic. [00:40] SPEAKER_00: And I know your operations have been very busy. [00:43] SPEAKER_00: So thank you for taking the time to speak to us. [00:46] SPEAKER_02: No, it's very important to speak to you here, [00:49] SPEAKER_02: and especially during this, because we need to send [00:52] SPEAKER_02: a message of positivity, that nothing including a pandemic [00:55] SPEAKER_02: like this will stop us from socializing yet. [00:58] SPEAKER_02: We will keep physical distancing, but we're not divided [01:03] SPEAKER_02: except physically, not in spirit at all. [01:05] SPEAKER_02: So we need to continue doing things like this, [01:07] SPEAKER_02: because people need more positivity and good stories out there. [01:11] SPEAKER_00: I love it, and that's why I admire you so much. [01:14] SPEAKER_00: I've been following you on social media. [01:17] SPEAKER_00: You, unlike some of the other entrepreneurs [01:20] SPEAKER_00: who have large businesses and are also busy at this time, [01:24] SPEAKER_00: you actually engage with your audience, [01:29] SPEAKER_00: which I admire a lot. [01:30] SPEAKER_00: You take the time to respond, to keep the positive message going. [01:35] SPEAKER_00: So it's really special for me to be able to interview you today, [01:39] SPEAKER_00: especially at times like this. [01:41] SPEAKER_00: So, Mohammed, would you mind telling a little bit about yourself? [01:45] SPEAKER_00: I did a brief introduction, but a little bit about your journey [01:49] SPEAKER_00: as an entrepreneur. [01:51] SPEAKER_02: Well, I came to Canada 20 years ago, [01:54] SPEAKER_02: with close to $1,200 in my pocket. [01:57] SPEAKER_02: I came straight from Lebanon, but I had to spend, [02:02] SPEAKER_02: I lived through the civil war. [02:04] SPEAKER_02: That's why for me, what's happening now [02:07] SPEAKER_02: is something that is less than what I went through, [02:10] SPEAKER_02: and not under estimating what's going on, [02:12] SPEAKER_02: but it makes me want to tell the world my story and tell people [02:16] SPEAKER_02: that it's okay, we're gonna be coming out of this, [02:18] SPEAKER_02: and we're gonna be rebuilding our country, [02:20] SPEAKER_02: and hiring more people very soon. [02:22] SPEAKER_02: And the light will, it's very difficult to see the light now, [02:25] SPEAKER_02: but the light will come for sure, I promise you all. [02:28] SPEAKER_02: So, yeah, I came here, went to Italy when I was 16. [02:33] SPEAKER_02: I studied, I became a gemologist, [02:35] SPEAKER_02: so I'm a gemologist, an expert on diamond that sells shawarma. [02:39] SPEAKER_00: Oh, wow, I didn't know that. [02:40] SPEAKER_02: Yeah, I am, and spent big time of my life, [02:45] SPEAKER_02: like around nine years in Italy, [02:46] SPEAKER_02: went back to Lebanon because my parents thought [02:50] SPEAKER_02: that would be great if I can come back [02:52] SPEAKER_02: and build a business back there, [02:53] SPEAKER_02: and I believed that the war would end if I wasn't true. [02:57] SPEAKER_02: As soon as I started my business in Lebanon, [03:00] SPEAKER_02: the war started again, so I realized that I couldn't have [03:03] SPEAKER_02: a plan for longer than six months there, [03:05] SPEAKER_02: and I couldn't do that. [03:07] SPEAKER_02: So I came to Toronto not to see a friend, [03:09] SPEAKER_02: and I followed love, I followed love [03:10] SPEAKER_02: with the way that people are. [03:12] SPEAKER_02: For me, all my life is all about people. [03:14] SPEAKER_02: It's not about walls, it's not about company. [03:17] SPEAKER_02: I'm someone that truly believe people's purpose [03:20] SPEAKER_02: and planet come before a prophet, [03:22] SPEAKER_02: and the prophet will follow. [03:24] SPEAKER_02: And if you look after your people, [03:25] SPEAKER_02: if you look after the planet, [03:27] SPEAKER_02: and if you run a company with a lot of purpose, [03:29] SPEAKER_02: the prophet for sure will follow [03:31] SPEAKER_02: because everyone wants to support you. [03:33] SPEAKER_02: So when I came here and I saw the people, [03:35] SPEAKER_02: how nice they are, how well-coming Canadian art, [03:38] SPEAKER_02: I felt like this is the right place, [03:41] SPEAKER_02: even if I came just to visit a friend. [03:43] SPEAKER_02: I felt like I wanna be here for, yeah, much longer, [03:46] SPEAKER_02: I wanted to stay, you're right, sorry, [03:48] SPEAKER_02: I didn't hear you properly. [03:50] SPEAKER_02: And then I applied through a lawyer [03:53] SPEAKER_02: and through my paperwork, [03:55] SPEAKER_02: as soon as I got the permit to work, [03:58] SPEAKER_02: I went and I applied to the jewelry store [03:59] SPEAKER_02: and people won't hire me [04:00] SPEAKER_02: because they said I don't have Canadian experience. [04:03] SPEAKER_02: Which is what I want. [04:04] SPEAKER_00: A lot of immigrants are facing today, unfortunately. [04:09] SPEAKER_02: Well, I hope it's less today we're trying, [04:11] SPEAKER_02: but yes, they're still facing that. [04:13] SPEAKER_02: And I don't understand why us, Canadian feel, [04:15] SPEAKER_02: international experiences are less worthy. [04:19] SPEAKER_02: And talking about the pandemic, [04:20] SPEAKER_02: I saw the article that I posted a couple days ago [04:23] SPEAKER_02: about the Syrian doctors and nurses [04:26] SPEAKER_02: that jumped to help Germany. [04:28] SPEAKER_02: They were refugees, immigrants, [04:30] SPEAKER_02: that they were not licensed as the doctors and nurses, [04:34] SPEAKER_02: but all of a sudden when there is a problem, [04:35] SPEAKER_02: they allowed them to work [04:36] SPEAKER_02: and they was their dream to serve the country [04:39] SPEAKER_02: that long come them and help them. [04:41] SPEAKER_02: And now they've become almost 40% [04:43] SPEAKER_02: of the medical support for Germany. [04:46] SPEAKER_02: So that shows us maybe we should ease a little bit the rules [04:50] SPEAKER_02: and or maybe create a fast process for them, [04:54] SPEAKER_02: for those doctors not to become [04:56] SPEAKER_02: and not to put down taxi drivers. [04:58] SPEAKER_02: Every job is important and every person [05:01] SPEAKER_02: has the freedom to choose what they wanna become. [05:04] SPEAKER_02: But instead of a doctor, [05:06] SPEAKER_02: all their life wanting to be a doctor, [05:08] SPEAKER_02: doing different jobs, [05:09] SPEAKER_02: including working at PAMON, [05:11] SPEAKER_02: we want those doctors to stay doctors [05:12] SPEAKER_02: and we need to find a way to make it easier for them. [05:15] SPEAKER_02: So I had to work in a coffee shop. [05:18] SPEAKER_02: I worked at them for five days, [05:19] SPEAKER_02: but it wasn't what I wanted. [05:21] SPEAKER_02: I didn't think that's where the environment I wanted. [05:25] SPEAKER_02: And then I worked at coffee time. [05:29] SPEAKER_02: And meanwhile I walked to the 18th Center [05:31] SPEAKER_02: and I walked to a jewelry store [05:32] SPEAKER_02: that always told me that they won't hire me [05:35] SPEAKER_02: and I offered them for hire me for free. [05:37] SPEAKER_02: So I had to work for free and he agreed. [05:40] SPEAKER_02: So he hired me for free [05:41] SPEAKER_02: and I called and volunteered to make me feel better. [05:44] SPEAKER_02: So I worked for free for around six months [05:47] SPEAKER_02: until the jewelry store across the street saw my work [05:52] SPEAKER_02: and came offer me a paid a job. [05:53] SPEAKER_02: But at that time I was working for free. [05:56] SPEAKER_02: I had to teach the landlord, daughter, French [05:59] SPEAKER_02: to pay the rent in the basement apartment. [06:01] SPEAKER_02: I lived in a shared basement apartment [06:03] SPEAKER_02: and with the three people then it got better, [06:05] SPEAKER_02: it became two people than one. [06:07] SPEAKER_02: Then I was left alone, I guess I'm a bad roommate, [06:10] SPEAKER_02: but that's what happened. [06:12] SPEAKER_02: And I had to teach a French to the landlord, [06:14] SPEAKER_02: the landlord, to pay the rent. [06:16] SPEAKER_02: I had zero cash on my pocket. [06:18] SPEAKER_02: And I was working at night shift in Danforce for coffee time [06:23] SPEAKER_02: at one of the French Aisies of coffee time [06:25] SPEAKER_02: that did me a favor and hired me for night shift [06:27] SPEAKER_02: because during the day I wanted to prove myself in my, [06:31] SPEAKER_02: in what I studied, which is being a gemologist [06:33] SPEAKER_02: and a diamond expert. [06:34] SPEAKER_00: Right. [06:36] SPEAKER_02: And it went for long with very little sleeping. [06:38] SPEAKER_02: So when I was in sleeping, [06:39] SPEAKER_02: I was working very much, taking the TCC, [06:43] SPEAKER_02: rushing always between jobs. [06:46] SPEAKER_02: Until this jewelry place, watch place, last Swiss saw my work [06:50] SPEAKER_02: and gave me a paid a job. [06:53] SPEAKER_02: And stayed there for four, five months. [06:56] SPEAKER_02: Then a lady walked in to buy a very expensive watch. [06:59] SPEAKER_02: I told her it's not that I'd watch for her. [07:01] SPEAKER_02: I gave her a watch cheaper. [07:03] SPEAKER_02: Even if the commission of that watch [07:05] SPEAKER_02: wouldn't bought me my first car or gave me a deposit for a car, [07:09] SPEAKER_02: I prefer to be honest with her. [07:11] SPEAKER_02: She left, she appreciated that. [07:13] SPEAKER_02: She came back and she told me the story [07:15] SPEAKER_02: that she owned two small jewelry shops [07:17] SPEAKER_02: and she want me to manage them. [07:19] SPEAKER_00: Wow. [07:20] SPEAKER_02: So I said no because I was worried [07:22] SPEAKER_02: that the shops were too small [07:25] SPEAKER_02: and she wouldn't be able to afford my salary [07:27] SPEAKER_02: and then she turned around and came back [07:29] SPEAKER_02: and said, what if we open more? [07:31] SPEAKER_02: Then I proposed to her to give me a, [07:33] SPEAKER_02: what we call a SWAT equity, [07:35] SPEAKER_02: basically partnership for my work instead of money. [07:40] SPEAKER_02: And she said no in the beginning, then she said yes. [07:43] SPEAKER_02: So that was the first time I ever owned anything in Canada. [07:45] SPEAKER_02: I would no money. [07:46] SPEAKER_02: She gave me a small piece of the business. [07:48] SPEAKER_02: She did me a big, huge favor. [07:50] SPEAKER_02: But for we grew the company from there, [07:52] SPEAKER_02: she understood my worth. [07:54] SPEAKER_02: And I didn't let her down. [07:56] SPEAKER_02: We grew the company to four or five locations together. [07:59] SPEAKER_02: And when she wanted to get out of the business [08:01] SPEAKER_02: for health issues, [08:02] SPEAKER_02: she helped me buy two out of the five locations. [08:05] SPEAKER_02: And from there, I started growing my business. [08:09] SPEAKER_02: I got involved with a SWATCH. [08:10] SPEAKER_02: A lot of the SWATCH PEOPS, [08:11] SPEAKER_02: you see around the city are mine. [08:13] SPEAKER_02: We're mine at the time. [08:15] SPEAKER_00: Wow. [08:15] SPEAKER_00: I didn't know that. [08:17] SPEAKER_02: And then after a while, I sold them [08:22] SPEAKER_02: up the jewelry business because that's where I walked [08:25] SPEAKER_02: into Perman. [08:27] SPEAKER_02: And I started focusing more on Perman. [08:30] SPEAKER_02: Me and I, one day, I was at the jewelry store [08:33] SPEAKER_02: and somebody asked me to help them to build their house. [08:36] SPEAKER_02: So I got involved with it in construction and building homes. [08:39] SPEAKER_02: And we got some media. [08:41] SPEAKER_02: And that's when I walked to Perman, [08:42] SPEAKER_02: my wife called me and said we need some back flour. [08:45] SPEAKER_02: So I walked to Perman to buy kiloback flour for my family [08:49] SPEAKER_02: because we had some guests coming over. [08:52] SPEAKER_02: And we had some media because of the house we built. [08:57] SPEAKER_02: So as soon as I walked into Perman, [08:58] SPEAKER_02: it was behind this police station industrial area, [09:02] SPEAKER_02: was nothing paramount about the place, [09:04] SPEAKER_02: like the walls were just orange and white. [09:06] SPEAKER_02: And the washrooms handled what broke in, [09:09] SPEAKER_02: like what was horrible experience. [09:11] SPEAKER_02: So I walked to the counter, I ordered kiloback flour [09:13] SPEAKER_02: and the man that owned it was an amazing human being, [09:18] SPEAKER_02: very nice, very sweet. [09:19] SPEAKER_02: He said, I've seen you on the media. [09:22] SPEAKER_02: And would you help me? [09:24] SPEAKER_02: I need a loan because otherwise, [09:26] SPEAKER_02: by Thursday, we'll bankrupt the company. [09:28] SPEAKER_02: And me and my 16 of my staff and their family [09:31] SPEAKER_02: will be kicked out of the country. [09:33] SPEAKER_02: So that's where I stopped. [09:35] SPEAKER_02: You know one of those things that people will ask you [09:37] SPEAKER_02: for, you were not expecting, [09:39] SPEAKER_02: but you really didn't want to deal with the problem, [09:42] SPEAKER_02: but you can't not deal with it anymore [09:44] SPEAKER_02: because of who you are, what you stand for. [09:46] SPEAKER_00: Yes. [09:47] SPEAKER_02: I handed him my card in my heart. [09:49] SPEAKER_02: I'm like, I hope he loses it because I don't know. [09:51] SPEAKER_02: I just walked in for a bottle of wine. [09:53] SPEAKER_02: I don't know what that means. [09:55] SPEAKER_00: He had good baccala, that's all there was to it. [09:58] SPEAKER_02: So basically, I left with my kiloback flour [10:02] SPEAKER_02: and a request of $4 million loan. [10:04] SPEAKER_02: And I said, I'll let you know, I'll think about it. [10:07] SPEAKER_02: And then I got to the car and it did hit me. [10:09] SPEAKER_02: I said, wasn't that me? [10:11] SPEAKER_02: Like I came here, Canadian helped me, stood by me, [10:14] SPEAKER_02: made me who I am today. [10:15] SPEAKER_02: And now I need to decide who I want to be. [10:18] SPEAKER_02: What is it going to come to my money [10:20] SPEAKER_02: and hit my pocket? [10:21] SPEAKER_02: I'm going to be different. [10:22] SPEAKER_02: Am I a lip service person? [10:24] SPEAKER_02: Or I'm going to be that person that stands up for people [10:28] SPEAKER_02: with people, besides people like Canadians, stood up for me. [10:31] SPEAKER_02: And in that day, I made it as soon as I wanted to be. [10:34] SPEAKER_02: I wanted to be the guy that really struggled [10:37] SPEAKER_02: during the civil war and never shied away [10:40] SPEAKER_02: from helping people even if there were bullets flying around, [10:44] SPEAKER_02: grew up in a family where Sadakau, [10:47] SPEAKER_02: which is voluntarily giving was part of our life. [10:50] SPEAKER_02: Every single day my mom had a box, shoe box, [10:52] SPEAKER_02: in front of the door and she used to give us a $5. [10:55] SPEAKER_02: Before we go to school to spend on sandwiches [10:58] SPEAKER_02: and she used to ask us to put a 25 cents in that box. [11:01] SPEAKER_02: So I lived and I grew up in a family where we believed [11:05] SPEAKER_02: where it just will not make sense to probably KPMG [11:10] SPEAKER_02: or to Ernst and Young, what I would say to you now. [11:13] SPEAKER_02: But more you give, more you make. [11:16] SPEAKER_00: I agree with that philosophy as well. [11:18] SPEAKER_00: And that's how I have been living my life as well. [11:23] SPEAKER_00: So I completely understand it may not be a philosophy [11:26] SPEAKER_00: that everybody will agree with, [11:28] SPEAKER_00: but those who do will understand what it's about. [11:32] SPEAKER_02: So from there, I actually called it, called him [11:34] SPEAKER_02: and I said, give me another hour with you. [11:38] SPEAKER_02: I will understand more. [11:40] SPEAKER_02: Invited him over and I end up lending him [11:43] SPEAKER_02: the money. [11:43] SPEAKER_02: I didn't have that money all of it. [11:45] SPEAKER_02: So I had to carve it out of my other businesses [11:48] SPEAKER_02: and take a small loan as well. [11:50] SPEAKER_02: But I still wanted to help him because I thought [11:53] SPEAKER_02: that was a call to action. [11:56] SPEAKER_02: So basically what happened is, and it was very important [12:01] SPEAKER_02: that I landed him the money three days after he caused me [12:04] SPEAKER_02: and said the money's gone. [12:05] SPEAKER_02: I said, how come he said, well, I didn't know [12:08] SPEAKER_02: while Revin you Canada, she's my account [12:12] SPEAKER_02: because I have a pay taxes or source deductions [12:15] SPEAKER_02: for the staff and I didn't know that I need to. [12:17] SPEAKER_02: This is why I always say we don't need only [12:20] SPEAKER_02: to integrate people to come here to work. [12:22] SPEAKER_02: We need to integrate entrepreneur [12:24] SPEAKER_02: and don't let them spend their money [12:26] SPEAKER_02: or invest their money in Canada before they learn [12:28] SPEAKER_02: the rules of how to open a business. [12:31] SPEAKER_02: What are the things that they need to do before they invest [12:33] SPEAKER_02: their money and before they lose it? [12:35] SPEAKER_02: Because when they lose their money, we lose an opportunity. [12:39] SPEAKER_02: So that we all could actually turn that business [12:41] SPEAKER_02: to an hiring business paying tax business and all. [12:44] SPEAKER_00: I agree. [12:45] SPEAKER_02: So I came back, met him here and he, I said to him, Lord. [12:49] SPEAKER_02: On the way in, I saw his shop, some of them are crying. [12:52] SPEAKER_02: They asked me if I was the guy coming to shut down [12:54] SPEAKER_02: the business. [12:55] SPEAKER_02: I said, no, I'm the guy was coming to see what happened [12:57] SPEAKER_02: with his money that I lost. [12:59] SPEAKER_01: Right. [13:01] SPEAKER_02: So I walked in and I said, what if we turn this [13:04] SPEAKER_02: to a only restaurant? [13:05] SPEAKER_02: Like forget about everything we doing. [13:08] SPEAKER_02: Forget about all the coffee beans thing. [13:11] SPEAKER_02: We'll do baclava and food. [13:13] SPEAKER_02: And the staff said, yeah, that's a great idea. [13:16] SPEAKER_02: It's about luck. [13:17] SPEAKER_02: I've never, I don't know how to fry an egg. [13:20] SPEAKER_02: So unless you all buy into that. [13:24] SPEAKER_02: And we need to understand that we could fail. [13:26] SPEAKER_02: I'm not here to make a profit. [13:28] SPEAKER_02: And you know, for me was that aha moment [13:30] SPEAKER_02: because number one, I'm in different type of a CEO. [13:34] SPEAKER_02: I always say I'm more a staffer at the rest of the CEO. [13:38] SPEAKER_02: I like it because I think I'll never think as a CEO. [13:42] SPEAKER_02: It's all about the bottom line profit. [13:44] SPEAKER_02: The bottom line is for me, like I said, is people, [13:47] SPEAKER_02: it's purpose, it's a planet, and the profits will follow. [13:52] SPEAKER_02: So I call it a quadruple bottom line. [13:55] SPEAKER_02: And I truly believe in it. [13:57] SPEAKER_02: And now there's more people talking about it. [13:59] SPEAKER_02: A lot of it, maybe some of them live service, [14:02] SPEAKER_02: but that's great because things start like this. [14:05] SPEAKER_02: People talk about something, but then they start thinking, [14:07] SPEAKER_02: maybe I should actually do it because maybe it's true [14:12] SPEAKER_02: is the profitable thing to do. [14:13] SPEAKER_02: It's not only that I think today. [14:15] SPEAKER_02: And from here, I tell you, it is the profitable thing to do. [14:18] SPEAKER_02: It is that I think today. [14:20] SPEAKER_02: In the world where talents are the biggest asset. [14:24] SPEAKER_02: In the world where people actually interview their bosses, [14:29] SPEAKER_02: interview their CEOs to see if they're that I fit [14:32] SPEAKER_02: for the culture they want to live in. [14:35] SPEAKER_02: I think purpose, people and planet will lead to profit [14:41] SPEAKER_02: and will lead to the success of a company, [14:44] SPEAKER_02: especially when people and purpose come first, [14:46] SPEAKER_02: and definitely plan it. [14:49] SPEAKER_02: So I told them, unless we all, and let's you buy in, [14:53] SPEAKER_02: and let's you feel that this is your business, [14:56] SPEAKER_02: that's why we're opening it. [14:58] SPEAKER_02: But the aha moment was for me, [15:00] SPEAKER_02: like I'm one of those business people that it has to fill [15:03] SPEAKER_02: the spot of who I am, what I can for me [15:07] SPEAKER_02: to enjoy a business I'm doing. [15:08] SPEAKER_02: So a few times, there is a bunch of cell phone now [15:11] SPEAKER_02: that I can tell and I'll make two million bothers. [15:14] SPEAKER_02: It doesn't excite me. [15:16] SPEAKER_00: Right, it has to be something that's close to your heart [15:19] SPEAKER_00: that where you see your stuff in. [15:21] SPEAKER_02: Yeah, it has to be something that makes us part [15:24] SPEAKER_02: of something bigger than ourselves. [15:26] SPEAKER_02: And that's why I always say, when we hire an executive, [15:30] SPEAKER_02: I say, welcome to the Paramount movement. [15:32] SPEAKER_02: I don't say to company, I don't say to a restaurant chain. [15:35] SPEAKER_02: I think Paramount is a movement where we can start an example [15:38] SPEAKER_02: that you could be successful in compassion. [15:41] SPEAKER_02: You could be doing very well while you're looking [15:44] SPEAKER_02: after the most vulnerable. [15:46] SPEAKER_02: You could really believe that you will not be as successful [15:51] SPEAKER_02: or happy, happy is measured differently [15:55] SPEAKER_02: because people say, oh, yeah, he has more money [15:57] SPEAKER_02: than he's more successful. [15:59] SPEAKER_02: Or she has more money or she studied more [16:02] SPEAKER_02: than you and she's more successful. [16:05] SPEAKER_02: But happiness is measured by everyone, [16:08] SPEAKER_02: what's winning for them? [16:10] SPEAKER_02: And the definition of winning for everyone is different. [16:13] SPEAKER_02: For people winning is you don't have to win. [16:15] SPEAKER_02: For people winning, you don't have to win alone. [16:18] SPEAKER_02: We win together. [16:20] SPEAKER_02: And for some people, winning is only if I win alone [16:23] SPEAKER_02: and I'm the only guy crossing the line [16:26] SPEAKER_02: or let's cross it together. [16:28] SPEAKER_02: So there are several ways of handling this [16:32] SPEAKER_02: or a school of class to approach this. [16:35] SPEAKER_02: And for me, Paramount, it was the aha moment is like a three way. [16:41] SPEAKER_02: I did experience a lot of people looking at me [16:44] SPEAKER_02: like I'm not as worthy as others. [16:47] SPEAKER_02: Number two, a lot of people didn't believe [16:49] SPEAKER_02: that migrants are a positive, [16:50] SPEAKER_02: they bring a positive impact to this country. [16:53] SPEAKER_02: Or at least some of them they thought [16:56] SPEAKER_02: or they were putting out that three, [17:00] SPEAKER_02: at least the Muslims had bad, [17:02] SPEAKER_02: basically reputation in the media [17:05] SPEAKER_02: at the time when I arrived. [17:07] SPEAKER_02: So once all together and it was the food park [17:10] SPEAKER_02: where the food has something special in every community [17:14] SPEAKER_02: and every background and every religion, [17:16] SPEAKER_02: the food bring people together. [17:17] SPEAKER_00: I agree and I think you won the hearts of the Canadians [17:23] SPEAKER_00: with the food. [17:25] SPEAKER_00: I love eating and ordering in from Paramount [17:29] SPEAKER_00: and sitting down in the locations itself, [17:34] SPEAKER_00: before the epidemic. [17:36] SPEAKER_00: So I think bringing people together with the food [17:40] SPEAKER_00: you've done it so well and you call it a movement. [17:45] SPEAKER_00: The movement has worked and today, [17:50] SPEAKER_00: how many locations do you have, Mohammed? [17:52] SPEAKER_02: We're around the world around 78. [17:55] SPEAKER_00: So you're not only located in Canada, [17:57] SPEAKER_00: which is what I read about you. [17:59] SPEAKER_00: You actually expanded to have locations back home in Lebanon. [18:05] SPEAKER_02: Yeah, and we are as well in UK. [18:07] SPEAKER_02: We are in Africa and for the world, [18:09] SPEAKER_02: I very close. [18:10] SPEAKER_02: We are in the US. [18:12] SPEAKER_00: That is an enormous success from an immigrant. [18:17] SPEAKER_00: My background is very similar to you. [18:20] SPEAKER_00: I was in a civil war as well. [18:23] SPEAKER_00: From an immigrant coming to Canada, [18:25] SPEAKER_00: wanting to contribute something positive [18:27] SPEAKER_00: to the Canadian society and creating a movement [18:30] SPEAKER_00: but actually giving back. [18:32] SPEAKER_00: So yes, you are very successful and to pruneer. [18:36] SPEAKER_00: You engage with people, you give back. [18:39] SPEAKER_00: But I like to focus on the fact that you give back as well. [18:44] SPEAKER_00: And I know you give back through the foundation. [18:47] SPEAKER_00: You have Fuki Foundation. [18:49] SPEAKER_00: Would you mind telling our listeners a little bit more [18:52] SPEAKER_00: about some of the things that you do [18:54] SPEAKER_00: through the foundation to give back and why you do it? [18:58] SPEAKER_02: Well, I mean before the foundation, [19:00] SPEAKER_02: we start giving back even when we didn't have money. [19:03] SPEAKER_02: So we start giving back by actually, you know, [19:05] SPEAKER_02: cooking some of our food to some of the shelters, [19:09] SPEAKER_02: food banks. [19:10] SPEAKER_02: And it started even based on one family health, [19:14] SPEAKER_02: one person health, giving a job to someone [19:17] SPEAKER_02: that is really in need of the job, [19:19] SPEAKER_02: even if they were not the first people basically [19:23] SPEAKER_02: to as a skill, but we decided to invest in them. [19:27] SPEAKER_02: So the idea of giving back and more you give more you make [19:30] SPEAKER_02: has been always around grandma's and part of our DNA. [19:33] SPEAKER_02: And people actually come to work at the moment beside me [19:38] SPEAKER_02: because of a culture of giving back to the community, [19:42] SPEAKER_02: because they make them more proud to go back home [19:44] SPEAKER_02: and justify why they put the extra hours or the effort. [19:48] SPEAKER_02: And they make them proud to see that they are part of a movement [19:52] SPEAKER_02: that actually does not only celebrate its own success, [19:56] SPEAKER_02: but a bigger scale success that affects every single one [20:00] SPEAKER_02: of us, especially the most vulnerable. [20:03] SPEAKER_02: So it's been always on our mind is diversity, [20:06] SPEAKER_02: diversifying our health. [20:07] SPEAKER_02: It's been always top mind basically our company. [20:11] SPEAKER_02: Yes, it's owned by Muslim immigrant Lebanese, [20:14] SPEAKER_02: but we have churches, we have synagogue, [20:18] SPEAKER_02: we have general Canadian like make a wish foundation, [20:23] SPEAKER_02: walk a mile in their shoes, I walked with high heels [20:26] SPEAKER_02: to defend women's right and abuse women. [20:30] SPEAKER_02: We do seclusion hospital Islamic relief Canada, [20:33] SPEAKER_02: T's of hope which is owned by church, [20:36] SPEAKER_02: like we diversify our involvement [20:40] SPEAKER_02: because this is a Canadian company. [20:43] SPEAKER_02: And I always say diversity is a fact and inclusion [20:47] SPEAKER_02: is a choice. [20:48] SPEAKER_02: So including everyone on every table, [20:51] SPEAKER_02: making like the folks that making our table longer [20:54] SPEAKER_02: so we all can fit, including women [20:56] SPEAKER_02: because it's the top of jobs in our country, [20:59] SPEAKER_02: in our company. [21:01] SPEAKER_02: It's our choice and PMOI has made the choice. [21:04] SPEAKER_02: I'm the only Mohammed in my head office. [21:06] SPEAKER_02: People at PMOI are from different backgrounds, [21:09] SPEAKER_02: different religions, we hire for skill, [21:12] SPEAKER_02: we hire and proud to hire as a Canadian company, [21:14] SPEAKER_02: Canadians from all backgrounds. [21:16] SPEAKER_02: And we welcome them all on the table [21:19] SPEAKER_02: and all tables, executive tables, decision making tables. [21:23] SPEAKER_02: And that's why the same way I will support to the community. [21:28] SPEAKER_02: And from someone that started as a child [21:30] SPEAKER_02: putting 25 cents in the shoe box called Sada Kamba [21:33] SPEAKER_02: which is a voluntarily giving, [21:36] SPEAKER_02: of course it's going to be part of our DNA [21:38] SPEAKER_02: giving back to the community. [21:39] SPEAKER_02: Look, you can't succeed alone. [21:42] SPEAKER_02: There is no way whoever kinks [21:45] SPEAKER_02: and even Corona virus has approved to all of us, [21:50] SPEAKER_02: we're only as successful as the least fortunate [21:53] SPEAKER_02: in our country and our communities. [21:55] SPEAKER_02: We're only as healthy as the least healthy out of all of them. [22:01] SPEAKER_02: Hopefully after all this, [22:03] SPEAKER_02: we all realize that we will only win when we win together [22:08] SPEAKER_02: and we only go back to our real life and be happy [22:12] SPEAKER_02: when we are all happy and where we all have the necessity [22:16] SPEAKER_02: that we enjoy ourselves, [22:17] SPEAKER_02: make it available and work hard to make it available [22:20] SPEAKER_02: to the least fortunate, the least blessed in our communities. [22:25] SPEAKER_02: Help others because now today, [22:28] SPEAKER_02: a young starting a restaurant, [22:31] SPEAKER_02: worker cleaner or a hospital cleaner [22:34] SPEAKER_02: could affect the riches, [22:36] SPEAKER_02: the most successful person in our community. [22:41] SPEAKER_02: And a homeless could in fact, [22:43] SPEAKER_02: the most blessed successful rich smart [22:47] SPEAKER_02: educated any pick one of those. [22:51] SPEAKER_02: So, us for getting about the most vulnerable, [22:55] SPEAKER_02: us for getting about the less lucky or less blessed [23:00] SPEAKER_02: of our community or anybody that the need of anything [23:03] SPEAKER_02: doesn't have to be money. [23:05] SPEAKER_02: It just makes us blind. [23:07] SPEAKER_02: And hopefully we couldn't have been punched in the face. [23:11] SPEAKER_02: Like Tyson said, we all had a plan [23:13] SPEAKER_02: and then we got punched in the face. [23:16] SPEAKER_02: And when we did have a plan, [23:18] SPEAKER_02: we totally had a plan and we got punched in the face. [23:20] SPEAKER_02: So we better wake up and look after those people. [23:24] SPEAKER_02: Hopefully we realize that our life will never be safe. [23:27] SPEAKER_02: And if you feel like, oh, I'm secured, [23:30] SPEAKER_02: I'm well off. [23:31] SPEAKER_02: You're only well off if the least lucky [23:35] SPEAKER_02: and least fortunate in our community is well off. [23:39] SPEAKER_00: And you really are, [23:42] SPEAKER_00: when you talk about we're all the same [23:45] SPEAKER_00: and the effects of COVID-19 right now [23:51] SPEAKER_00: that we're fighting on a global level, [23:54] SPEAKER_00: you as the CEO of the care month foods [23:57] SPEAKER_00: have been working hard to give back to those [24:01] SPEAKER_00: that are on the front lines. [24:02] SPEAKER_00: So doctors, nurses, can you tell me a little bit about, [24:06] SPEAKER_00: I already know, but maybe the listeners are not aware [24:08] SPEAKER_00: about some of the things that you have been doing [24:11] SPEAKER_00: in terms of providing the food [24:14] SPEAKER_00: and discounts available for people [24:18] SPEAKER_00: that have to order in and also for people [24:21] SPEAKER_00: that are on the front line. [24:23] SPEAKER_02: Well, immediately as soon as it started, [24:25] SPEAKER_02: we actually provided, well, [24:27] SPEAKER_02: we've been for the last 12 years of providing 50% [24:30] SPEAKER_02: to all the EMS and police services discount [24:33] SPEAKER_02: because these people put their life at risk for our safety. [24:37] SPEAKER_02: And for us to be able to work our children [24:39] SPEAKER_02: to go to school. [24:41] SPEAKER_02: So for the last 15 years of the reception, [24:43] SPEAKER_02: that was implemented 50% to all EMS. [24:46] SPEAKER_02: So all we did is expanded that to all the front [24:49] SPEAKER_02: of line heroes that they're making our children [24:51] SPEAKER_02: save our family, save our community, save [24:53] SPEAKER_02: and our country, save. [24:55] SPEAKER_02: They're doing us a favor to accept that. [24:58] SPEAKER_02: I always say people honor you when they give you [25:00] SPEAKER_02: the opportunity to do that, I think. [25:02] SPEAKER_02: They honor you to give you the opportunity [25:04] SPEAKER_02: to help others. [25:05] SPEAKER_02: They honor you to pick you out of the rest of the world [25:07] SPEAKER_02: and a lot of people in our community [25:08] SPEAKER_02: wants to do that, I think. [25:10] SPEAKER_02: You're honored when you're picked. [25:11] SPEAKER_02: You're not doing anyone a favor. [25:13] SPEAKER_02: So that's number one. [25:14] SPEAKER_02: Number two, we are actually, [25:16] SPEAKER_02: we put a shout out to a lot of the food banks and shelter [25:19] SPEAKER_02: and we're cooking hundreds of meals daily. [25:21] SPEAKER_02: We partnered with the Chef Jagger as well [25:24] SPEAKER_02: and Amir Aramatullah and we did a cook of a thousand meal [25:29] SPEAKER_02: as well for them, for the, again, [25:31] SPEAKER_02: for the most vulnerable of the community. [25:33] SPEAKER_02: So every day, every single day, [25:34] SPEAKER_02: we are using our kitchen to cook hundreds of meals [25:38] SPEAKER_02: since the pandemic has started. [25:41] SPEAKER_02: And again, there is no favor that we're doing to anyone. [25:44] SPEAKER_02: It's actually we're, I truly believe [25:47] SPEAKER_02: and I spoke to my mom yesterday and she said, [25:51] SPEAKER_02: look, why is everyone is worried? [25:54] SPEAKER_02: If your ship had something to do to benefit others [25:57] SPEAKER_02: will never sink. [25:59] SPEAKER_02: Your business will never go under. [26:01] SPEAKER_02: When your ship, when your business has benefited [26:05] SPEAKER_02: and part of the DNA of your business [26:07] SPEAKER_02: has to look after the people in need, [26:11] SPEAKER_02: the most vulnerable, that ship, [26:13] SPEAKER_02: that business will never shut down. [26:15] SPEAKER_02: And I truly believe that. [26:17] SPEAKER_02: I know it doesn't make sense [26:18] SPEAKER_02: in business, bottom line and PNL [26:20] SPEAKER_02: and cash flow summary and all the business rules [26:24] SPEAKER_02: that everybody believes in, [26:25] SPEAKER_02: the pen and papers and all that, [26:27] SPEAKER_02: except she's that we learn and they have to ask, [26:30] SPEAKER_02: it doesn't, but trust me it does. [26:33] SPEAKER_02: The bottom line is people are doing me a favor [26:36] SPEAKER_02: when they accept us to cook for them. [26:39] SPEAKER_02: The medical doctor, the frontline heroes [26:42] SPEAKER_02: are doing me a favor to accept my 50% discount to them [26:45] SPEAKER_02: and allowing me to send meal to the hospital [26:48] SPEAKER_02: someday that we actually dedicate some hospital [26:50] SPEAKER_02: and send them meals, right? [26:53] SPEAKER_02: So we're very honored and proud to show [26:55] SPEAKER_02: and the most important move we just did, [26:58] SPEAKER_02: like despite the fact some of the businesses [27:00] SPEAKER_02: were hearing, you know, the scriptors [27:02] SPEAKER_02: had increased the price, the other company [27:04] SPEAKER_02: saying that they were, we asked it dropped our prices. [27:07] SPEAKER_02: We actually made a crazy move on discounting our menu [27:11] SPEAKER_02: and we launched something called there to care. [27:15] SPEAKER_02: So you need to be daring to care about people. [27:17] SPEAKER_02: And in the time where our sales went down, [27:20] SPEAKER_02: 60, 70% because half of our location [27:23] SPEAKER_02: are shut down due to where they are located [27:26] SPEAKER_02: in malls and hotel and sorry in the airport. [27:29] SPEAKER_02: Despite that fact, what we did, [27:32] SPEAKER_02: we decided to actually launch them in because we, [27:35] SPEAKER_02: as Paramount, understand what cash flow mean to people. [27:38] SPEAKER_02: We know as well as anyone that the next few months [27:41] SPEAKER_02: are going to be very challenging for Canadian family. [27:44] SPEAKER_02: And their dollars need to be stretching so far. [27:48] SPEAKER_02: And that's why we were very proud to announce [27:51] SPEAKER_02: our new pricing, the $7.99 became $5. [27:55] SPEAKER_02: And the $18.17 and $19.99 became $15. [28:00] SPEAKER_02: So we make sure we actually have available [28:03] SPEAKER_02: great food, fresh food, clean food [28:08] SPEAKER_02: to Canadian family and help from our side. [28:11] SPEAKER_02: And it was very difficult to convince our French ID [28:14] SPEAKER_02: why at the time where our sales has decimated, [28:18] SPEAKER_02: we're gonna do this. [28:19] SPEAKER_02: And let me tell you, again, it's a profitable thing [28:22] SPEAKER_02: to do because people are supporting, [28:24] SPEAKER_02: people are understanding why we're doing it. [28:27] SPEAKER_02: We only gonna win. [28:29] SPEAKER_02: It goes down to one thing. [28:31] SPEAKER_02: If you think winning is alone, [28:33] SPEAKER_02: we expect one way and a type of action. [28:38] SPEAKER_02: At Paramount, we believe we only win if we win together. [28:42] SPEAKER_00: Wonderful. [28:43] SPEAKER_00: And you found a way to innovate. [28:44] SPEAKER_00: So a lot of restaurants are closing down or have closed down. [28:51] SPEAKER_00: You found a way to be able to give back to the community [28:54] SPEAKER_00: as you always have, but also be able to survive [28:58] SPEAKER_00: in the current situation that we're at as an entrepreneur. [29:03] SPEAKER_00: So you're putting the good together [29:05] SPEAKER_00: together with still maintaining a business [29:08] SPEAKER_00: and a healthy business. [29:09] SPEAKER_02: Well, let me tell you something. [29:11] SPEAKER_02: There is a place, there is an old restaurant in Beirut [29:14] SPEAKER_02: called Barbar and any Lebanese will laugh or smile on [29:17] SPEAKER_02: they hear the story. [29:19] SPEAKER_02: And this place, the militia that you used to be fighting [29:22] SPEAKER_02: in Lebanon during the Civil War, [29:24] SPEAKER_02: they used to ask to have our slots that the first part [29:30] SPEAKER_02: of the war come eat it from 5 p.m. to 7. [29:33] SPEAKER_02: The other part come from 8 to 10, [29:36] SPEAKER_02: but they're both gonna eat theirs [29:37] SPEAKER_02: because that was the only restaurant during the war, [29:40] SPEAKER_02: the bombs, the bullets flying, he stayed open. [29:44] SPEAKER_02: And we grew up with that name in our mind. [29:48] SPEAKER_02: We grew up loyal to that name of a place. [29:51] SPEAKER_02: And when people ask me, [29:52] SPEAKER_02: why are you open with those minimal tail? [29:55] SPEAKER_02: I say, I want my name to be engraved in Canadians mind [29:59] SPEAKER_02: that I am that asserted that they'd open to serve them [30:02] SPEAKER_02: when they wanted food. [30:03] SPEAKER_02: And I truly do. [30:05] SPEAKER_02: I love this country. [30:06] SPEAKER_02: I love it people. [30:08] SPEAKER_02: It breaks my heart seeing Canadian dying. [30:11] SPEAKER_02: It does to create break my heart. [30:13] SPEAKER_02: It made me cry so many nights, [30:14] SPEAKER_02: understanding that there is a lot of lies [30:18] SPEAKER_02: that is being tortured and by being home [30:22] SPEAKER_02: and seeing their family members or the flower [30:26] SPEAKER_02: that people put in front of the senior home [30:29] SPEAKER_02: that a lot 10 Canadians couple days ago yesterday [30:33] SPEAKER_02: it broke my heart, those children that can't go see their [30:37] SPEAKER_02: parents and they know that there's only the wall between them [30:41] SPEAKER_02: and their life parents and those life parents [30:43] SPEAKER_02: like could die any moment, it broke my heart. [30:47] SPEAKER_02: Honestly, it does. [30:48] SPEAKER_02: And I want to be that company. [30:50] SPEAKER_02: I want to be that company that will say, [30:52] SPEAKER_02: we're beside you, it's not about profit. [30:55] SPEAKER_02: There is no restaurant making any profit these days. [30:58] SPEAKER_02: It's about the spending besides the community [31:00] SPEAKER_02: that supported you when you were doing well. [31:03] SPEAKER_02: It's all given, taken life. [31:05] SPEAKER_02: I think in this period, it will show who we really are as people, [31:09] SPEAKER_02: as a human. [31:11] SPEAKER_02: And I hope Paramount will really show that real Paramount, [31:14] SPEAKER_02: DNA and personality to people. [31:17] SPEAKER_02: And to all Canadians, I want to say something, [31:20] SPEAKER_02: you have made magic. [31:21] SPEAKER_02: I'm one of the things that Canadians have made. [31:24] SPEAKER_02: You made me who I am. [31:27] SPEAKER_02: I know it's stuff out there for you. [31:29] SPEAKER_02: I know it's a very difficult time for you. [31:31] SPEAKER_02: I know it's very difficult to see the light. [31:34] SPEAKER_02: But trust me, the light will come. [31:36] SPEAKER_02: I lived in bunkers, dark bunkers. [31:38] SPEAKER_02: We're living in homes. [31:40] SPEAKER_02: I had to be couple of times. [31:43] SPEAKER_02: Stuck in places separated from my family. [31:46] SPEAKER_02: We are with our children at home. [31:49] SPEAKER_02: Don't lose hope. [31:50] SPEAKER_02: Canada will always be a place of hope for everyone [31:52] SPEAKER_02: and will continue to be. [31:54] SPEAKER_02: So the light will come. [31:55] SPEAKER_02: And like my dad used to say, when we came up with the bunker, [31:58] SPEAKER_02: I can't wait to build more businesses. [32:01] SPEAKER_02: I can't wait to build more homes. [32:02] SPEAKER_02: He used to build homes. [32:04] SPEAKER_02: I can't wait to hire back my team. [32:07] SPEAKER_02: And build this country again. [32:09] SPEAKER_02: And from here, I tell you, you have made people's life better. [32:13] SPEAKER_02: You have made me who I am today. [32:14] SPEAKER_02: And I'm very appreciative. [32:17] SPEAKER_02: Believe in this beautiful country. [32:20] SPEAKER_02: I do. [32:21] SPEAKER_02: We'll come back. We'll come out of it. [32:23] SPEAKER_02: And the light will come. [32:25] SPEAKER_02: New day will come and we will greet it together. [32:28] SPEAKER_02: We'll celebrate it. [32:30] SPEAKER_02: We'll open the doors of our houses. [32:31] SPEAKER_02: We'll walk out. [32:32] SPEAKER_02: Give the hug to our neighbors. [32:35] SPEAKER_02: It will feel better. [32:36] SPEAKER_02: We'll feel better. We'll appreciate it better. [32:38] SPEAKER_02: We'll come out to rest. [32:40] SPEAKER_02: And we'll celebrate more when we are there. [32:43] SPEAKER_02: Because now we know the value of the people [32:45] SPEAKER_02: that we surround ourselves with. [32:47] SPEAKER_02: So stay positive. [32:50] SPEAKER_02: Like Corona virus will go. [32:51] SPEAKER_02: But what should remain is us understanding how important [32:55] SPEAKER_02: is our social solidarity and cohesion. [32:59] SPEAKER_02: And how important it is for us [33:01] SPEAKER_02: to have a friend surrounding us. [33:03] SPEAKER_02: And how important for us to really help the people most in need [33:08] SPEAKER_02: and never forget them. [33:10] SPEAKER_02: And make them part of our celebration [33:13] SPEAKER_02: when we do well in life. [33:14] SPEAKER_02: Like when you do a good business deal, [33:17] SPEAKER_02: take a percentage of it and give it back to the community. [33:19] SPEAKER_02: Because we just realized that we need to build more community [33:23] SPEAKER_02: within our communities. [33:24] SPEAKER_02: And we need to more appreciate it to have a community. [33:28] SPEAKER_02: And that's very important. [33:30] SPEAKER_00: Muhammad, I love your message. [33:33] SPEAKER_00: I love everything about you as an entrepreneur. [33:37] SPEAKER_00: And you're a true example of an immigrant [33:40] SPEAKER_00: that came to Canada, made a successful story for himself. [33:46] SPEAKER_00: But it is also now giving back and lending a hand [33:50] SPEAKER_00: to other immigrants and other Canadians in the process. [33:54] SPEAKER_00: So Muhammad, thank you for your time. [33:58] SPEAKER_00: Thank you all the best and keep giving back just like as you do now. [34:03] SPEAKER_02: Thank you very much. [34:05] SPEAKER_02: And I'm sure I see what you do as well. [34:07] SPEAKER_02: We're very proud of you. [34:08] SPEAKER_02: And thank you. [34:09] SPEAKER_02: I always say we become why we celebrate. [34:11] SPEAKER_02: And when we celebrate success, we basically telling other people [34:15] SPEAKER_02: to succeed, push them to succeed. [34:18] SPEAKER_02: I'm telling you all will come out of this and always [34:21] SPEAKER_02: Canada did a place of hope for the rest of the world. [34:25] SPEAKER_02: And hopefully we will all. [34:26] SPEAKER_02: And we will only do it when we do it together. [34:29] SPEAKER_02: Thank you again. [34:30] SPEAKER_02: Have a great day and be safe. [34:32] SPEAKER_02: Please. [34:33] SPEAKER_00: I'm Karekira and Andrea Sasson, your Toronto's host [34:36] SPEAKER_00: for Canada's podcast, Nations Member of the International Network.
