Mark Evans

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[00:00] SPEAKER_01: It's Toronto's podcast on the Canada's podcast network.
[00:16] SPEAKER_00: Hi everyone and thanks for listening.
[00:19] SPEAKER_00: I'm Philip Bliss, a business visionary and co-host of Toronto's podcasts, part of the
[00:25] SPEAKER_00: Canada's podcast network.
[00:26] SPEAKER_00: Your source for great insights from entrepreneurs across Canada.
[00:32] SPEAKER_00: Today I'd like to introduce you to Mark Evans, someone that I've known.
[00:36] SPEAKER_00: Well for quite a few years Mark, Mark spent 10 years as a technology reporter with two
[00:41] SPEAKER_00: of Canada's largest newspapers and has four startups under his belt.
[00:46] SPEAKER_00: I think Mark's become pretty famous for his unique brand story telling approach to high
[00:52] SPEAKER_00: growth emerging companies that need to create a leadership position.
[00:56] SPEAKER_00: Mark as an entrepreneur provides strategic and technical guidance to develop effective
[01:01] SPEAKER_00: content marketing.
[01:03] SPEAKER_00: He regularly speaks and workshops in various locations and I've known Mark since the
[01:08] SPEAKER_00: journalism days and always love his insights.
[01:11] SPEAKER_00: So Mark, welcome to Canada's podcast.
[01:14] SPEAKER_02: Thanks for having me Phil, it's good to see you again.
[01:16] SPEAKER_00: Yeah, tell us a little bit more about yourself, you know, where you are today.
[01:21] SPEAKER_00: Give us the details, you know, when you're current business, your interests, things
[01:25] SPEAKER_00: like that.
[01:26] SPEAKER_02: I'll give you the readers' digest version.
[01:27] SPEAKER_02: Oh, okay.
[01:28] SPEAKER_02: I spent 15 years as a technology journalist with GlobeMail, the financial post and Bloomberg
[01:34] SPEAKER_02: news and then I jumped into the dot com world and became an entrepreneur and for the last
[01:41] SPEAKER_02: 10 years I've been running a marketing consulting business and I deal a lot with startups and
[01:47] SPEAKER_02: a lot with fast growing businesses and I primarily do two things.
[01:50] SPEAKER_02: One is around storytelling, brand messaging, brand positioning, helping companies figure
[01:56] SPEAKER_02: out what is your story, how are you different, how can you resonate with consumers amid fierce
[02:01] SPEAKER_02: competition.
[02:02] SPEAKER_02: And the other thing is I actually go in and I become like a CMO for hire.
[02:06] SPEAKER_02: So I head up marketing for these companies for anywhere from three months to a year and
[02:10] SPEAKER_02: help them build out their marketing teams and build a marketing engine.
[02:14] SPEAKER_02: So from very immersed in both strategy and tactics.
[02:17] SPEAKER_00: So you know, what was that stop moment when you said, I don't want to be a journalist
[02:21] SPEAKER_00: anymore, I want to be an entrepreneur.
[02:24] SPEAKER_00: What was it, the job disappearing or was it, or was it Mark's personal motivation?
[02:30] SPEAKER_02: Well, it was a combination of both because I started getting approached by entrepreneurs.
[02:36] SPEAKER_02: I was a technology reporter and I started getting approached by entrepreneurs looking
[02:39] SPEAKER_02: for advice about communications and storytelling.
[02:42] SPEAKER_02: They had the technology down, they just didn't know how to tell their story.
[02:45] SPEAKER_02: So that was one thing.
[02:47] SPEAKER_02: And at the same time journalism was getting tougher, this is in 2006 and they were looking
[02:52] SPEAKER_02: at costs and they were trying to figure out like, how can we save money?
[02:56] SPEAKER_02: And I kind of saw the writing on the wall and when I got an offer to leave to join a
[03:01] SPEAKER_02: startup, I jumped at it because it just seemed to be the right offer at the right time.
[03:06] SPEAKER_02: And it turned to be fairly pressing and I wish I was that smart to say I knew what was
[03:10] SPEAKER_02: going to happen, but you know, as in lifetime, it is everything.
[03:14] SPEAKER_00: So how long have you been, I mean, so you left?
[03:18] SPEAKER_00: I don't know, I mean, I know some of this story, you know, you worked with some startups,
[03:23] SPEAKER_00: but really as a dedicated resource for them.
[03:26] SPEAKER_00: When did you start to think about, you know, maybe I can do this better as an independent
[03:31] SPEAKER_00: entrepreneur?
[03:33] SPEAKER_02: So I had been working for a travel startup that was financed by Microsoft and VCs.
[03:38] SPEAKER_02: And in 2008, which seems like a long time ago, we had a global credit crunch and startups
[03:44] SPEAKER_02: for having a hard time raising venture capital and I got laid off and, you know, I had
[03:50] SPEAKER_02: a house and a mortgage and three kids and I didn't know what I was going to do.
[03:54] SPEAKER_02: And I got a small severance package and I started sort of beating the bushes looking for
[03:59] SPEAKER_02: work and I started getting consulting gigs and I thought myself, this might be a good
[04:03] SPEAKER_02: way to actually make a living.
[04:04] SPEAKER_02: I wouldn't have to work for anybody.
[04:07] SPEAKER_02: And one thing led to another and also and I had a consulting business.
[04:10] SPEAKER_02: I often refer myself as an accidental entrepreneur because it wasn't my plan to be an entrepreneur.
[04:15] SPEAKER_02: I always liked being that observer as opposed to somebody who actually started a business.
[04:20] SPEAKER_02: And once I got to the other side, I realized that I was an entrepreneur and I liked running
[04:25] SPEAKER_02: a business and I liked selling and so it's been a great journey over the last 10 years.
[04:31] SPEAKER_00: So you know, what does a typical day look like for you?
[04:34] SPEAKER_00: How do you maintain the kind of focus that needs, you know, to succeed and to have fun?
[04:40] SPEAKER_00: I think we all like to have fun in our business.
[04:42] SPEAKER_02: So, well, being a consultant is you have kind of like a split personality.
[04:48] SPEAKER_02: There's work to be done and there's work to be attracted.
[04:52] SPEAKER_02: So you're always either doing or you're selling at the same time and that's one of the
[04:56] SPEAKER_02: most challenging thing for consultants is that when you're doing the work, you're not
[05:00] SPEAKER_02: out getting new work and when you're out getting new work, you're not doing the work.
[05:04] SPEAKER_02: So it's a balancing act at all times.
[05:06] SPEAKER_02: And so I always try to do some personal marketing every day and that's either making
[05:11] SPEAKER_02: a video for LinkedIn or writing blog posts or coming up with a new marketing collateral
[05:15] SPEAKER_02: or trying to brainstorm about a new ebook.
[05:18] SPEAKER_02: At the same time, you have clients to serve and you've got to do the work and do good work
[05:24] SPEAKER_02: because in my business, the most powerful marketing you can do is referrals.
[05:28] SPEAKER_02: If you get referrals, then selling is easy and good work gets you referrals.
[05:35] SPEAKER_02: Work that's okay.
[05:36] SPEAKER_02: No one talks about you and no recommends you.
[05:38] SPEAKER_02: So it's, you're busy all the time doing a variety of things.
[05:43] SPEAKER_00: So, you know, you gave us some sense, but what would you say is your business model and
[05:49] SPEAKER_00: what is your long term vision?
[05:53] SPEAKER_02: So my business model is what I'd like to do is I'd like to have, ideally, have long-term,
[05:59] SPEAKER_02: long-term strategic relationships with fast-growing companies looking for marketing experience
[06:03] SPEAKER_02: and expertise because, you know, when you have a relationship with a client, you get to know
[06:08] SPEAKER_02: their business inside out, their technology, their customers, everything about them.
[06:12] SPEAKER_02: And that way, you can provide better, more insightful advice and actually deliver value.
[06:18] SPEAKER_02: When you're doing, you know, a two-week project here and a four-week project here,
[06:23] SPEAKER_02: you're basically a tactician.
[06:25] SPEAKER_02: You're one of these people who's working in the trenches and, you know, I still do some of that work,
[06:29] SPEAKER_02: but, you know, as I get older, I have less of an appetite for it because the stuff that I enjoy doing
[06:35] SPEAKER_02: is strategic. It's leveraging my experience and my networks and all the things that I've learned
[06:40] SPEAKER_02: along the way and helping people make better decisions.
[06:43] SPEAKER_02: At the end of the day, that's my biggest goals.
[06:44] SPEAKER_02: I want to help entrepreneurs make the right decisions as opposed to mistakes.
[06:49] SPEAKER_00: So what are the biggest benefits for you about being an entrepreneur in Toronto?
[06:54] SPEAKER_00: You know, why are you here? You don't want to have somewhere else?
[06:57] SPEAKER_02: Well, as a Trontonian, we'd like to say that we're the center of the universe,
[07:01] SPEAKER_02: regardless of whether that's true or not.
[07:04] SPEAKER_02: I didn't say that.
[07:05] SPEAKER_02: But Toronto is Canada's, you know, economic engine.
[07:08] SPEAKER_02: And what's even more amazing is that Toronto has emerged as a global startup hub.
[07:16] SPEAKER_02: And we've got, you know, I've been around the steam for a long time.
[07:18] SPEAKER_02: And it's amazing how the ecosystem has grown and expanded.
[07:22] SPEAKER_02: And we're now known as one of the leading AI places in the world.
[07:25] SPEAKER_02: So there's lots and lots of new businesses here.
[07:28] SPEAKER_02: There's lots of money coming in.
[07:30] SPEAKER_02: And I do a world that means there's a lot of demand for marketing.
[07:32] SPEAKER_02: So this, for me, this is the place to be in Canada because there's just so much happening.
[07:38] SPEAKER_00: Okay, so you're here.
[07:40] SPEAKER_00: You're in a technology hub, which is pretty good for someone with your background.
[07:44] SPEAKER_00: But, you know, we just do some of our best work outside the office.
[07:49] SPEAKER_00: Is there a place in Toronto or close to the city where you like to go to recharge,
[07:54] SPEAKER_00: to get inspired?
[07:55] SPEAKER_00: Do you just think?
[07:58] SPEAKER_02: Well, I don't know if there's a particular place, but I can tell you that there's a particular type
[08:02] SPEAKER_02: of behavior. And for me, it tends to be when I get offline.
[08:05] SPEAKER_02: So over the holidays, for example, is that I wasn't online as much because I was doing other
[08:12] SPEAKER_02: things. But I took a large notepad and I just started doodling and writing nice ideas down.
[08:18] SPEAKER_02: And ideas for blog posts and business ideas.
[08:21] SPEAKER_02: And at the end of the two weeks period, I had a notebook full of ideas.
[08:24] SPEAKER_02: And this is something that I could never have done if I'm checking email and looking for clients
[08:28] SPEAKER_02: and writing blog posts.
[08:29] SPEAKER_02: So I think for any entrepreneurs, you have to have your time to think.
[08:34] SPEAKER_02: And you can be on a beach or a hammock or you can be having a beer at a pub or whatever it is.
[08:40] SPEAKER_02: But you just need to sort of free your mind and get off your phone and just let the creativity flow.
[08:47] SPEAKER_02: And when I look back at that two week period about what I did, I mean, I had some amazing ideas.
[08:52] SPEAKER_02: I allowed myself, almost gave myself permission to ideate.
[08:56] SPEAKER_02: And I think that's the, my biggest lesson for entrepreneurs is just be good to yourself and
[09:02] SPEAKER_02: and allow yourself time to get off the grid so that you can actually get into into thinking mode.
[09:07] SPEAKER_00: Do you think entrepreneurs have to be weird or unique, you know, different?
[09:13] SPEAKER_02: That's an interesting question because the most brilliant entrepreneurs tend to be quirky or
[09:19] SPEAKER_02: they tend to be strange. But I think for the most part, I mean, I think it gets overstated.
[09:25] SPEAKER_02: But I think entrepreneurs need to be curious and adventure some and energetic.
[09:32] SPEAKER_02: And I'm excited about lots of different things and interested because that's, and you have to sort of
[09:37] SPEAKER_02: be passionate about what you do. I mean, I love being a marketing consultant because I wake up every
[09:42] SPEAKER_02: morning. I can't wait to get started because I'm passionate about creativity and helping entrepreneurs
[09:47] SPEAKER_02: and helping them grow their businesses. And that's the key. I mean, if you can, if you sell what
[09:53] SPEAKER_02: you believe in, then it makes working a lot more interesting. Yeah, I agree. What books are
[09:59] SPEAKER_00: you reading now? You know, what, what things should our listeners be pulling out off the shelf and
[10:05] SPEAKER_02: absorbing? I'm really interested, like as you say, to do a lot of workshops and work around
[10:12] SPEAKER_02: brand storytelling. But one of the things I'm really interested in these days is I'm looking at
[10:16] SPEAKER_02: sales storytelling and how sales people tell stories because the best sales people these days
[10:22] SPEAKER_02: aren't pushing product. They're not pushing features or benefits. They're actually telling stories
[10:27] SPEAKER_02: about their company, their people, their customers. And there's a book I'm reading by Paul Smith
[10:35] SPEAKER_02: sell with a story. And it's really interesting to read a different perspective about storytelling
[10:40] SPEAKER_02: because in a marketer, we have a different, we have a picture of you, the world. But for sales,
[10:44] SPEAKER_02: it's the same but different. And that's, I'm hoping actually to develop a workshop
[10:51] SPEAKER_02: around storytelling for sales because I think there's a lot of demand there.
[10:55] SPEAKER_00: Doing what you do, it's pretty overwhelming. I can relate to that. How do you relax how you
[11:02] SPEAKER_00: do balance work and the family? What are your favorite activities to do?
[11:09] SPEAKER_02: So when my kids were younger, it was great being at home and it was great
[11:14] SPEAKER_02: having that work like flexibility because you could take them to school and take them up and
[11:18] SPEAKER_02: attend their events. But as I've gotten older, the obviously don't need you as much. And it's
[11:24] SPEAKER_02: given me a lot more time to do work and to travel a little bit. So on that side, things evolve and
[11:32] SPEAKER_02: things change. You spend your time doing different things. And then the personal side is a couple
[11:38] SPEAKER_02: of things. One is I'm a very avid hockey player and a tennis player. And so I think physical exercise
[11:44] SPEAKER_02: for anti-entrepreneurs is really important because it allows your mind to sort of unlock or basically
[11:51] SPEAKER_02: get completely to think of something else. So when I'm playing hockey, I'm not thinking about work.
[11:55] SPEAKER_02: I have no time to think about work. The same goes for tennis. My wife and I do a lot of socializing
[12:00] SPEAKER_02: and a big thing for us is travel. We take a lot of trips. We've taken some really big trips.
[12:05] SPEAKER_02: If you ever want to completely get off the grid and go to Laos and Cambodia and that way you're
[12:13] SPEAKER_00: as far away from workers as you can possibly imagine. You know, if you won't do what you do now,
[12:18] SPEAKER_00: what would you like to do? What would be your other profession?
[12:22] SPEAKER_02: That's a load of question. I think I'd like to write books. I think it'd be great if I could
[12:25] SPEAKER_02: just spend all my time writing books. But you do that anyway. I do write books, but I don't know.
[12:34] SPEAKER_02: I don't know what I'd like to be doing right now because I'm really, I consider myself quite
[12:38] SPEAKER_02: lucky to have found myself a really great second career. I mean, we all change career these days.
[12:44] SPEAKER_02: I always thought that I'd be a journalist for life because I really like writing and being a reporter
[12:50] SPEAKER_02: and the stature of being a reporter. And that I kind of fell into marketing. But you know,
[12:55] SPEAKER_02: if anything at some point in time, maybe I'd like to mentor entrepreneurs,
[13:01] SPEAKER_02: pretty more strategic and more less about the tactics.
[13:05] SPEAKER_00: The other side of that is what kind of job would you not like to do?
[13:10] SPEAKER_02: I wouldn't want to be a reporter again. That's for sure. Because I think that game has changed.
[13:14] SPEAKER_02: It used to be you had time to build relationships and to travel and to think about what you wanted
[13:22] SPEAKER_02: to write. And you could write long-form journalism. And I think that's a lot of journalists these days
[13:26] SPEAKER_02: are you're writing for the web, you're doing podcasts, you're doing videos, you know, there's less
[13:31] SPEAKER_02: real estate, newspapers. And there's a lot more competition. So I think it's a hard way to make
[13:38] SPEAKER_02: a living. And there's a lot of people who are doing it for free. So I would not want to be a journalist
[13:42] SPEAKER_00: again. I've had my time and that's it. So in business, what's your favorite word or quote,
[13:49] SPEAKER_00: and what's your least favorite word? That's an interesting question. So I would say for sure
[13:55] SPEAKER_02: story talent is my favorite word. You know, the fundamentally believe in the power of story as the
[14:00] SPEAKER_02: way that we connect and engage with prospects, with customers, with friends, with children.
[14:07] SPEAKER_02: Because we as humans are wired for story stories, activate a part of a brain that makes us say,
[14:13] SPEAKER_02: that's interesting. I'm going to pay attention to that person. And this day and age, the thing that
[14:18] SPEAKER_02: people don't give you the most is attention. People value their attention very closely. So that's my,
[14:24] SPEAKER_02: so I think that's why story telling is like I heard word and my least favorite word I think
[14:27] SPEAKER_02: right up there would be solution. Because in my business, everybody's stolen a solution and I have
[14:32] SPEAKER_02: no idea what a solution is. It's one of these sort of words that that means nothing. And as a
[14:37] SPEAKER_02: former journalist, I'm a bit of a, you know, words or everything. And so I'm always looking at,
[14:44] SPEAKER_02: is this the right word or is this the right sentence and nitpicking my own my work and other people.
[14:48] SPEAKER_00: So it's words I thought that's driving crazy. So here's another word thing. If you had to pick one
[14:54] SPEAKER_00: or two words to describe yourself, what would they be?
[14:59] SPEAKER_02: Number one would be curious because I think whether I've been a journalist or an entrepreneur or
[15:04] SPEAKER_02: a consultant, I'm curious about the work around me. I'm curious about people who are doing really
[15:09] SPEAKER_02: interesting things, whether they're building businesses or they're running a business or they're
[15:14] SPEAKER_02: working for a nonprofit. Because you know, when you have curiosity, it's everything's interesting to
[15:21] SPEAKER_02: like there's no lack of things to write about or talk about or video. And the other thing I would say
[15:26] SPEAKER_02: was energetic as an entrepreneur, like you're moving all the time, like you have to be on the go 24,
[15:32] SPEAKER_02: seven. And if you don't have energy, then then you're out of luck. What keeps you up at night?
[15:38] SPEAKER_02: Well, maybe nothing does, I don't know. I think the biggest thing is getting more of business.
[15:43] SPEAKER_02: You know, keeping the pipeline flowing because you know, as a consultant, you're always looking
[15:48] SPEAKER_02: for your next good. And so you never know where it's going to come from. Like I'd like to have a
[15:52] SPEAKER_02: business where my inbox overflowed, but it's hard. And that's how I do worry about making more money.
[16:00] SPEAKER_00: Continuity can do. Give me the top three things on your inspired lifeless. I'm interested just as a
[16:08] SPEAKER_02: friend actually. I think travel is very inspirational and seeing the world around you. I've been fortunate
[16:13] SPEAKER_02: to do a lot of traveling. And you know, it's really interesting to see how other people live. We
[16:21] SPEAKER_02: we take things for granted in North America because our life here is so easy, relatively speaking.
[16:27] SPEAKER_02: But once you experience other cultures and and me other people, then you realize that
[16:32] SPEAKER_02: that there's a whole new world out there. And it's full of new experiences and new foods and people.
[16:38] SPEAKER_02: And and that's that's very inspiring because there's always a surprise. There's always something new
[16:44] SPEAKER_02: around the corner. You know, one of the things makes life interesting is you have something to look
[16:48] SPEAKER_02: forward to. Is that it's not the same thing every day. So that's inspiring. And I would say, I say
[16:54] SPEAKER_02: friends and family, you know, I mean, at the end of the day, workers work and but you really
[16:59] SPEAKER_02: depend on your network, your friends and family to make make life go, right? These are the people who
[17:03] SPEAKER_02: support you, you know, and again, right? You we I think we tend to take these people for granted
[17:09] SPEAKER_02: because they're always there. But at the same time, they're the people who help you wake up in the
[17:13] SPEAKER_02: morning, you know, and they inspire you to do good work because if you don't, if you do good work,
[17:18] SPEAKER_02: then you can hopefully get more business. And if you get more business, then you can take
[17:21] SPEAKER_02: care of your family. And it's one of these virtuous circles that goes around around. So I would say
[17:25] SPEAKER_00: for me those those are the two big ones. So seeing these were travel demon. Here's a nice one
[17:29] SPEAKER_00: that we ask everybody. There's a small tropical island just off Fiji that only has one fun booth
[17:36] SPEAKER_00: and no internet. We drop you off there. You won't have a computer or a smartphone or a tablet.
[17:42] SPEAKER_00: You can use the phone booths located there at any time to call the boat and we'll come and pick you up.
[17:48] SPEAKER_00: How long would you last before you made that call? And what would you do while you were there?
[17:53] SPEAKER_02: It probably last a week. Unfortunately, I wish I could say longer.
[17:58] SPEAKER_02: And while I was there, I do probably do a lot of exploring to see what was on the island. And
[18:04] SPEAKER_02: if there was things that I could do or things that I could eat or things that I could climb,
[18:09] SPEAKER_02: I would definitely do that. And I probably just enjoy the probably I was going to say I'd probably
[18:16] SPEAKER_02: enjoy the idea that it would be stress-free and there'd be not a lot of distractions. But I think
[18:22] SPEAKER_02: after a while, given my personality, that would probably drive me a little crazy. So I'd probably
[18:27] SPEAKER_00: take me a week before I call for help. That's interesting. Do you have any advice that you may have
[18:33] SPEAKER_00: received that you want to pass on to other entrepreneurs? I mean, this is a show that really is all
[18:39] SPEAKER_00: about people learning from others, basically. There's some kind of wisdom elements that you think
[18:45] SPEAKER_00: you could pass on based on you doing it for well over a decade now, Mark.
[18:51] SPEAKER_02: Well, I think if I had to look back and some of the early advice I got is that I got this that
[18:56] SPEAKER_02: when you're starting a business, perception is reality. And by that, I mean that no one really cares
[19:02] SPEAKER_02: how small you are or if you've got a huge amount of experience. What they care about is if they
[19:10] SPEAKER_02: can believe what you do. And if they have faith in the fact that you can do the job. So when I
[19:15] SPEAKER_02: mean perceptions reality, it's the story that you tell. It's your website, it's your letterhead,
[19:20] SPEAKER_02: it's your video. It's all those things that can help you build like a real strong brand story. A
[19:28] SPEAKER_02: story that people can trust and they can believe in. And I think when I look back at some of the
[19:33] SPEAKER_02: advice I got, that's one of the things I wish I had done a lot sooner and a lot better. Because even
[19:38] SPEAKER_02: now I'm trying to improve my brand. So for a lot of entrepreneurs, it's look like you're the real
[19:43] SPEAKER_02: deal. Don't look like you're like you're doing this for the first time or that you're an amateur
[19:48] SPEAKER_02: or that you're not really an entrepreneur because if that's the case, then no one's going to have
[19:53] SPEAKER_02: faith in what you do. So you know, when you get out of the gate, make sure you do everything you
[19:57] SPEAKER_02: do looks good. And the other thing is especially when you start is make sure that every piece of work
[20:01] SPEAKER_02: that you do is really good. Like throw yourself completely into it and make sure that you do it
[20:06] SPEAKER_02: as best you can because at the end of the day, that's what's going to get you next piece of business.
[20:11] SPEAKER_02: More than your website or your sales chief. Good advice. How can a list of get hold of you?
[20:16] SPEAKER_00: And as envy like to add, you know, before we kind of call it a day.
[20:21] SPEAKER_02: My website is www.markevans.ca. And you can learn about the workshops that I do and the services
[20:28] SPEAKER_02: that I provide to startups and fast moving companies. And I guess the other thing that I'm
[20:33] SPEAKER_02: very excited about these days is I just published a book called Marketing Spark. And it's on Amazon
[20:39] SPEAKER_02: and Amazon.com. And it's really a workbook for entrepreneurs. So it sort of split into two parts.
[20:47] SPEAKER_02: One is around the value of storytelling and helping people embrace the idea of storytelling is
[20:54] SPEAKER_02: important and help them figure out who should tell their stories, where they should tell their
[20:58] SPEAKER_02: stories and how to craft some of their key stories and their value proposition and their
[21:02] SPEAKER_02: elevator pitches. So in that sense, it really helps you develop your stories. And the second part of
[21:08] SPEAKER_02: this book is focused on channels. Like, where do you tell your stories? So it's on your website or
[21:13] SPEAKER_02: podcast or speaking or sales sheets. And what makes the book different from a lot of other marketing
[21:20] SPEAKER_02: books is that it's full of tools and templates and worksheets and case studies and illustration.
[21:26] SPEAKER_02: So it's really user friendly. So that's why I call it a workbook. So it's a book that you go into.
[21:31] SPEAKER_02: I want to do a podcast. How do I do that? Well, here are the different tools I should use. And here
[21:35] SPEAKER_02: are the best practices. I want to build my website. How do I do that? So it's almost like a manual
[21:42] SPEAKER_02: for being an entrepreneur. And where's a lot of marketing books are very theoretical and talk
[21:47] SPEAKER_02: about concepts? This is like a book that helps you get stuff done. So I'm very excited about
[21:53] SPEAKER_00: that book and how it helps entrepreneurs. Well, Mark, thanks very much for attending and see you next
[22:00] SPEAKER_00: time. Thanks everyone for taking the time today to listen to Drondo's podcast on the Canada
[22:05] SPEAKER_00: List Podcast Network. We hope you enjoyed the podcast today. Make sure you sign up for
[22:11] SPEAKER_00: our newsletters or write a review for us on iTunes. You can connect with us on Twitter, Facebook,
[22:17] SPEAKER_00: Instagram, LinkedIn or at CanadaSpodcast.com. You can also check out what other entrepreneurs are doing
[22:23] SPEAKER_00: across the country. I'm Phil Bliss. See you next time.