It’s Happy Mamas and Babies Guaranteed

Episode
Leanne Rzepa, owner and founder of Nourish Lactation Consulting, became a Registered Nurse in 2000 after graduating with a...
Key takeaways
- In-home lactation support fills a critical gap in postpartum care by providing immediate help to mothers who may struggle to travel to clinics after giving birth.
- Building a business through word-of-mouth referrals and strong client relationships is often more effective than traditional advertising campaigns.
- Having a clear vision and realistic goals with actionable steps is essential for turning an entrepreneurial idea into a successful business.
- Combining healthcare expertise with entrepreneurial thinking creates opportunities to better serve communities through private services that complement public healthcare.
- Making yourself available for ongoing support after the initial service builds trust and helps ensure long-term success for your clients.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_01: Welcome to Canada's podcast. [00:05] SPEAKER_01: Hello, I'm Mario Toniguzi with Calgary's podcast on Canada's podcast network. [00:10] SPEAKER_01: Joining me today is Leanne Jeppa, who is owner of Nourish lactation consulting. [00:16] SPEAKER_01: Thanks for joining us today. [00:18] SPEAKER_00: Thanks so much for having me. [00:20] SPEAKER_01: Well, let me just start by asking you what is Nourish lactation consulting and what do you [00:26] SPEAKER_01: do? [00:27] SPEAKER_01: Sure. [00:28] SPEAKER_00: So, Nourish lactation is a company that provides in-home breastfeeding support and education for [00:36] SPEAKER_00: mothers in Calgary and surrounding communities. [00:39] SPEAKER_01: And how did you start with this? [00:42] SPEAKER_00: Well, when I graduated from nursing school back in 2000, I began my career as a postpartum [00:51] SPEAKER_00: nurse at the Rockview Hospital. [00:52] SPEAKER_00: So, I had always really enjoyed working with moms and babies and being a postpartum nurse. [00:58] SPEAKER_00: We spent a lot of our time helping new moms latch their babies and learn the art of breastfeeding. [01:05] SPEAKER_00: And I've always also been a little bit entrepreneurial at heart. [01:09] SPEAKER_00: So when I became a lactation consultant in 2007, my brain started thinking, hmm, maybe [01:16] SPEAKER_00: we could pair breastfeeding support and a business together. [01:22] SPEAKER_00: And based on my own experiences, breastfeeding my daughters, and I struggled a lot and [01:27] SPEAKER_00: I had a cesarean section. [01:29] SPEAKER_00: So it was difficult to get to a breastfeeding clinic after having surgery and manage caring [01:35] SPEAKER_00: the baby. [01:36] SPEAKER_00: And I really felt that there was a gap in care for providing women support in their home [01:42] SPEAKER_00: to get their breastfeeding journey established. [01:45] SPEAKER_00: So, in 2008, I founded NERSH and have been pretty darn busy with it ever since. [01:52] SPEAKER_01: So, tell me just a little bit about, you know, the breastfeeding itself and the benefits [01:59] SPEAKER_01: for mother and for child. [02:02] SPEAKER_00: Sure. [02:02] SPEAKER_00: I mean, there are so many I could probably have a whole show talking about all the benefits. [02:07] SPEAKER_00: But we know for babies that, you know, human milk is perfectly designed and nutrition by [02:14] SPEAKER_00: the mother and her milk is designed specifically for her infant. [02:18] SPEAKER_00: And breast milk contains many antibodies and immune factors and proteins that are really [02:24] SPEAKER_00: important for the health, growth and development of the infant. [02:27] SPEAKER_00: And that's something that cannot be replicated in formula. [02:32] SPEAKER_00: And breastfed babies typically have lower rates of many diseases and infections. [02:37] SPEAKER_00: Typically, the GI type of infections are much lower, less diarrhea, less GI infections. [02:45] SPEAKER_00: Breast fed babies also have lower rates of ear infections, asthma allergies, lower rates [02:51] SPEAKER_00: of obesity or diabetes. [02:53] SPEAKER_00: And it's really, really great for bonding between the mom and baby during that breastfeeding [02:59] SPEAKER_00: connection. [03:00] SPEAKER_00: And it's better for a baby's dental development when they latch more naturally to the breast [03:05] SPEAKER_00: versus introducing an artificial nipple into their mouth. [03:09] SPEAKER_00: And for the mother, there are also tons of benefits. [03:13] SPEAKER_00: We know that breastfeeding does help to lower rates of breast and ovarian cancer. [03:20] SPEAKER_00: And with each baby that a woman breast feeds, those rates do continue to drop. [03:25] SPEAKER_00: And it's also really great for bonding due to this amazing hormone that I love so much [03:29] SPEAKER_00: called oxytocin. [03:30] SPEAKER_00: So when a baby is succulent, that oxytocin hormone is released from the mother's pituitary. [03:37] SPEAKER_00: And it causes a really nice relaxation sensation for mom and baby. [03:43] SPEAKER_00: And it also helps her uterus contract, which is one of the other benefits. [03:48] SPEAKER_00: Usually, it takes about a week or so for that uterus to return to pre-pregnancy size. [03:53] SPEAKER_00: And again, that oxytocin hormone is really protective against postpartum depression. [03:58] SPEAKER_00: Because it's considered the love hormone or the bonding hormone, [04:02] SPEAKER_00: it can really help protect a mom from developing those postpartum blues. [04:07] SPEAKER_01: How is the concept of breastfeeding in society today? [04:13] SPEAKER_01: How is that evolved? [04:15] SPEAKER_01: Do you see it more acceptable, I guess, these days than in the past? [04:22] SPEAKER_01: Or maybe your thoughts on that? [04:24] SPEAKER_00: Yeah, I think it is definitely more accepted to see a woman breastfeeding in public. [04:33] SPEAKER_00: I think we've come a long way, but we still have a ways to go. [04:37] SPEAKER_00: I think Calgary is pretty progressive in the sense that, [04:41] SPEAKER_00: there's lots of young families, women are aware of the value and the importance of breastfeeding. [04:47] SPEAKER_00: And when we see a mom breastfeeding in public, I don't think there's as much stigma attached to that, [04:52] SPEAKER_00: as perhaps there was in the past. [04:55] SPEAKER_00: But I still do hear stories from my clients who tell me they were out at a restaurant or out at a [05:00] SPEAKER_00: mall and they sat down to feed their baby and they were kind of getting weird glances and people [05:06] SPEAKER_00: making faces at them. So I think we've come a long way, but there's still a ways for us to go. [05:12] SPEAKER_01: Why do you think that that was out there and still out there? [05:16] SPEAKER_01: That kind of... [05:18] SPEAKER_00: Well, I think that... [05:20] SPEAKER_00: I think still in general, the breast can be seen as a very sexualized part of a woman's body [05:27] SPEAKER_00: and aren't naturally thought of as nurturing, as being able to nourish the baby. [05:34] SPEAKER_00: And breastfeeding is really the most natural thing in the world that a woman can do for her infant. [05:40] SPEAKER_00: And there really is no reason why she should feel ashamed or feel that she needs to go hide in a [05:45] SPEAKER_00: bathroom or hide in a corner in order to provide food and nourishment for her infant. [05:53] SPEAKER_01: Okay. Now, you mentioned being an entrepreneur. Let me ask you just your thoughts on entrepreneurship. [06:01] SPEAKER_01: And first of all, what do you like about being an entrepreneur? [06:06] SPEAKER_00: Well, I like the fact that I can use my creativity and merge that with my passion, [06:13] SPEAKER_00: which is helping women and supporting women. And I guess even as a young girl, I was always [06:20] SPEAKER_00: thinking of ways to make a little bit of extra money on this side. I used to do a lot of babysitting. [06:25] SPEAKER_00: You know, I really loved working with children and infants. And I just think that there are a lot [06:31] SPEAKER_00: of opportunities for women and women in healthcare to merge sort of the business world and the [06:38] SPEAKER_00: healthcare world together in order to better support our community. [06:43] SPEAKER_01: What was the biggest challenge for you setting up a business and being an entrepreneur? [06:50] SPEAKER_00: Well, I think it was just kind of getting my name out there, just, you know, the advertising [06:55] SPEAKER_00: and the marketing, you know, was also a little bit tricky and still can be because, you know, [07:01] SPEAKER_00: the service that I provide is private. So the client does need to pay out of pocket. [07:06] SPEAKER_00: There are lactation consultants and lactation clinics available through the public healthcare system [07:13] SPEAKER_00: that don't cost anything. But there is often a weight. It can, you know, it can be too long sometimes [07:19] SPEAKER_00: for a new mom to have to wait when she's already challenged to feed her baby or experiencing [07:24] SPEAKER_00: really sore damaged, you know, nipples to tell a new mom, you got to wait for a week or two weeks [07:30] SPEAKER_00: to get support. So there is sort of that there is available in the public system. But if you [07:36] SPEAKER_00: hire me within the private system, I can usually get out to see a mom within one to three days [07:43] SPEAKER_00: of receiving a call. But working in a public healthcare system where private is still a little [07:50] SPEAKER_00: bit on the background or I'd say that's been a little bit of a challenge. But it's also really nice [07:55] SPEAKER_00: that because I'm a registered nurse in addition to being an international board certified lactation [08:02] SPEAKER_00: consultant, a lot of insurance companies will cover out of hospital nursing services. So a lot of [08:08] SPEAKER_00: my clients are able to expense my visit through their insurance plan because I am also a registered [08:15] SPEAKER_01: nurse, which is a nice little bonus for them. So when you, you know, set up the business and [08:21] SPEAKER_01: and and kind of developed it and and nurtured the business, were you there any role models that [08:30] SPEAKER_01: you looked at in terms of, you know, being a business person or was any books you read or anybody [08:39] SPEAKER_01: mentors or people gave you advice at that rang with you? To be honest, not really. I think I was [08:46] SPEAKER_00: a little bit of a one woman show. I was, I think the first person, the first registered nurse [08:52] SPEAKER_00: lactation consultant in Calgary to open this type of business. So I didn't really have anybody that [09:00] SPEAKER_00: I could ask advice from or lean on. I kind of had to figure it out on my own as I went along. [09:07] SPEAKER_00: But I, you know, I have a very supportive family. I have, you know, family members that are also [09:12] SPEAKER_00: in business and in healthcare. So I was able to get some some good advice for them, you know, [09:17] SPEAKER_00: in terms of developing advertising campaigns and having a strong SEO and and honestly, the [09:25] SPEAKER_00: business really built itself based on on referrals, which I believe is the best way to to generate [09:31] SPEAKER_01: more business is word-of-mouth. Yeah. If you had somebody come to you that was interested in being [09:38] SPEAKER_01: an entrepreneur. What advice would you give them? Well, I would give them the advice to [09:47] SPEAKER_00: set a goal, you know, kind of have a vision. Have a vision of what you want your business to look [09:53] SPEAKER_00: like and think about where you are today and what steps you need to take in order to get to that [10:00] SPEAKER_00: goal. Because I truly believe if you put it out there, if you have a vision, if you have, [10:06] SPEAKER_00: you know, a realistic goal and a good plan to execute it, you, there's nothing that can stop you [10:14] SPEAKER_01: if you're determined. Interesting. So tell me this a little bit about yourself. Why did you get [10:23] SPEAKER_00: into this whole area of healthcare initially? Sure. Like I said, I've always I've always loved [10:30] SPEAKER_00: babies. I've always loved helping people when I was, you know, in high school and it was kind of [10:36] SPEAKER_00: deciding, do I want to maybe go the medical school route or nursing school route. I liked the fact [10:42] SPEAKER_00: that with nursing school, I could just go right into it and then within four years have a degree [10:47] SPEAKER_00: and have a career. And I've never kind of looked back since. I've always worked in the maternal [10:54] SPEAKER_00: child world and throughout my career, I've had three, three of my own children. I have a 19-year-old, [11:01] SPEAKER_00: a 16-year-old, and a 12-year-old, all girls. And they all gave me challenges with breastfeeding. [11:07] SPEAKER_00: And of course, you know, when you're when you're the nurse, when you're the teacher, it's always so [11:12] SPEAKER_00: much easier to help and support somebody else. But when you're going through it yourself, you're like, [11:16] SPEAKER_00: ah, what's going on here? I don't know what to do. Yeah, no doubt. Yeah. And was there any back, [11:26] SPEAKER_01: you know, when you look back at, you know, did you grow up being breastfed? And was that just a [11:33] SPEAKER_00: natural progression? Yes, I know my mom told me that she struggled a lot. I mean, I was born in [11:41] SPEAKER_00: the late 70s and back then there really was not a whole lot of support in the community for breastfeeding [11:49] SPEAKER_00: women. I know my mom reached out to La Leshleek, which is a breastfeeding support group. And they're still [11:55] SPEAKER_00: around and they are fantastic. And I would I honestly think if my mom hadn't reached out to them, she [12:02] SPEAKER_00: probably would have would have quit breastfeeding me. And I think I was breastfed, I think she said [12:08] SPEAKER_00: for about a year, which I think back in those days was was was was pretty pretty good. I think a [12:16] SPEAKER_00: lot of women were still choose formula as the primary way of feeding their babies just yet because [12:22] SPEAKER_00: there was not that support that's available now for women. Okay, super. What else do you do? [12:28] SPEAKER_00: Leah. I'm a very busy gal. So I also continue to work within the hospital system. So I do still support [12:42] SPEAKER_00: breastfeeding women within one of the local hospitals here in Calgary. And then Nourish is my business [12:48] SPEAKER_00: baby on the side, which honestly does take up almost another full-time job. And I'm also really [12:54] SPEAKER_00: invested in the community. So I I also am the founder of the mama market. So I run a market that is [13:02] SPEAKER_00: kind of mother focused twice a year out of the Calgary Jewish Center. We run a market in the in the fall. [13:10] SPEAKER_00: And then we run another one. Sorry, we run one in spring. And then we want run one in December. So [13:16] SPEAKER_00: I've you know been able to network with a lot of other professions, you know, healthcare related [13:21] SPEAKER_00: professions. So I like to kind of bring everybody together and showcase their business in a market [13:26] SPEAKER_00: setting. And then I'm also the founder of the community magazine, which is a magazine where we [13:32] SPEAKER_00: highlight and feature women within our community. And we showcase their professions, their passions, [13:37] SPEAKER_00: their careers, and just do a little bit more networking and get to know each other. All the amazing [13:43] SPEAKER_00: things that some of the women do within our community. Plus I have three kids. And I have a very [13:49] SPEAKER_00: strong network of friends and a very great family. So between nourish and the hospital and [13:54] SPEAKER_00: community and the mama market, I'm a pretty busy gal most weeks. We get time to sit back and just [14:00] SPEAKER_00: relax. Occasionally, I like to I like to go to hot yoga. That's kind of my time, my downtime, [14:06] SPEAKER_00: my relaxation time. And that kind of keeps me grounded and centered. Yeah. It's you know, when [14:13] SPEAKER_01: when you talk about a lot of these activities and again, you know, the being an entrepreneur too, [14:19] SPEAKER_01: it's in many ways it's a 24 or 7 job. You're always you're always on call doing stuff for your [14:27] SPEAKER_01: business or just thinking about your business, right? And where do you get ideas from? [14:34] SPEAKER_01: Where there's any particular like for example, I tend to get my ideas when I go for for my daily walk [14:42] SPEAKER_01: and go out for a walk for about an hour and which I'm going to be going out soon. And just [14:51] SPEAKER_01: things pop into my head. You know, without consciously thinking about I should be thinking about [14:58] SPEAKER_00: work. What about yourself? That you know, just touch going back to that hot yoga. I got to say when [15:04] SPEAKER_00: I'm just lying down still sort of alone with my thoughts, even though we're supposed to have no [15:10] SPEAKER_00: thoughts when we're relaxing on the floor. That's often when I get inspired. That's often when [15:15] SPEAKER_00: something will pop into my head and be like, hmm, maybe we should try this or how about we run [15:21] SPEAKER_00: with this? And so that's often when I get those really inspiring ideas is when I am alone with [15:28] SPEAKER_01: with my own thought. Yeah, exactly. And I guess breastfeeding is like that as well, right? In the sense [15:34] SPEAKER_01: that it's a it's a very calming, you know, focused period of time where you're not doing anything [15:42] SPEAKER_00: but one thing, right? And that that that is true. It's that really a special time that a mom can [15:50] SPEAKER_00: just hold her baby's skin to skin, you know, gaze into her baby's eyes. And as baby gazes back at her, [15:56] SPEAKER_00: it's a really, really special bonding relationship. And then going back to that lovely hormone of [16:02] SPEAKER_00: oxytocin that bonding that love hormone that often does make moms really relaxed and really [16:09] SPEAKER_00: almost sometimes drowsy, which is so nice for a new mom who's often exhausted, almost 24, [16:15] SPEAKER_00: seven just to have that time to sit and relax and to be with her baby. Yeah, super. So Leon, how can [16:22] SPEAKER_01: people get a hold of you if they want to reach out? Sure. So they can visit the nourish website. They [16:29] SPEAKER_00: can find me at www.nourishconsulting.net. And there is a book a consult page. They can fill out an [16:38] SPEAKER_00: online request. I usually get back to moms within an hour or so and then we'll set up a home visit [16:45] SPEAKER_00: at their convenience. I always try to work, you know, my schedule around the baby's feeding schedule [16:51] SPEAKER_00: to make sure that, you know, it works for the family when I come. And I'm also, I do offer like [16:57] SPEAKER_00: complimentary text, phone, and email support to all my clients after the initial consult. I do [17:04] SPEAKER_00: value, okay, understand that it can be challenging. Sometimes when a mom has a quick question or [17:11] SPEAKER_00: isn't sure what's going on. So I do always try to make myself available by text, phone, or email [17:15] SPEAKER_00: if a mom wants to just shoot me a quick text or has a question. I'm always happy to troubleshoot with [17:20] SPEAKER_00: them as needed to help their journey be as successful as possible. All right, super. Well, thanks, [17:26] SPEAKER_01: Leon, for joining us today. You're welcome, Mario. Thanks so much for having me. All right, super. That [17:32] SPEAKER_01: was Leon Jeppa, who is owner and founder of nourish lactation consulting in Calgary on Mario [17:39] SPEAKER_01: Toneguze with Calgary's podcast on Canada's podcast network. Thanks for joining us today.
