Generate multiple streams of income

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[00:00] SPEAKER_00: Welcome to Canada's podcast.
[00:06] SPEAKER_03: Hello, this is Robert Siles coming to today with Canada's podcast where we talk to the entrepreneurs who are making it happen here in British Columbia.
[00:14] SPEAKER_03: Christa Frankure has worked as a designer and brand builder for 14 years.
[00:19] SPEAKER_03: In 2014, she moved to Malaysia to work for the famous transformational education company Mind Valley
[00:26] SPEAKER_03: and has since supported some of the biggest names in personal development, such as Harb Ecker, Deepak Chopra, the Chef Network, the authors of Stealing Fire, and more all building her own health food company, Wild Remedies.
[00:44] SPEAKER_03: Welcome to Canada's podcast and thanks for taking the time today to be here for all our listeners.
[00:49] SPEAKER_00: Thank you. I'm super excited to be chatting with you today, Robert.
[00:52] SPEAKER_03: Okay, I want you to tell us a little bit more about yourself and give us the details on your current business.
[00:58] SPEAKER_03: I know you're in Kelowna right now, but you're from Kelowna.
[01:02] SPEAKER_03: Is that where you're originally?
[01:04] SPEAKER_00: I am well originally originally.
[01:08] SPEAKER_00: I am from Northern BC.
[01:11] SPEAKER_00: I was born in 14 John, British Columbia.
[01:15] SPEAKER_00: And I lived there until I was about 10 years old until my parents packed my sister and I up and moved us to Camloops.
[01:25] SPEAKER_00: So a little bit more south, but that is where I spent the majority of my time growing up until my mid 20s.
[01:33] SPEAKER_03: Okay, now your current business. Why don't you tell us a little bit about that?
[01:37] SPEAKER_00: Yeah.
[01:39] SPEAKER_00: So Wild Remedies is a functional tea company that I have been building for the past five years, I'd say.
[01:49] SPEAKER_00: It started as an idea.
[01:53] SPEAKER_00: Back back actually when I was living in Malaysia, like you mentioned, I had moved overseas in 2014.
[01:59] SPEAKER_00: After going through, I don't know, it was a huge transformation for me at that point and I had an ad agency that I had in.
[02:07] SPEAKER_00: Camloops for about four and a half years decided just to totally change course.
[02:12] SPEAKER_00: I sold everything that I owned, moved overseas, didn't even know where Malaysia was.
[02:17] SPEAKER_00: I thought I was like, oh, it's somewhere by Thailand.
[02:19] SPEAKER_03: Very brave.
[02:21] SPEAKER_00: Yeah, or crazy.
[02:22] SPEAKER_00: I don't know.
[02:24] SPEAKER_00: It was a great adventure.
[02:27] SPEAKER_00: But that was that was living over there when I decided that I wanted to create a product.
[02:34] SPEAKER_00: So my experience is design in all different forms.
[02:38] SPEAKER_00: I've created packaging, mostly a lot of branding, websites.
[02:44] SPEAKER_00: And I've been doing it for a lot of people for many years.
[02:47] SPEAKER_00: And I thought, well, you know what? Maybe I should just do this for myself.
[02:52] SPEAKER_00: And I, yeah, I decided that I wanted to do a product.
[02:57] SPEAKER_00: A bunch of crazy serendipitous events happened that pushed me in the direction of testing out a certain ingredient, which is a medicinal mushroom called chaga.
[03:09] SPEAKER_00: And I handmade my first tea product in my kitchen, living in Malaysia.
[03:16] SPEAKER_00: I launched it at the Bali Spirit Festival in Indonesia, put about, I don't know, 150 tens of dark brown mushroom tea in my suitcase and thought that there would be no problem getting into Indonesia with a bunch of metal and potentially contraband.
[03:39] SPEAKER_00: Mushroom powder in my bag.
[03:42] SPEAKER_00: It was a little of, well, it was a little bit dicey to say the least, but I made it through.
[03:49] SPEAKER_00: And I just, I hustled that product for a few years with no business plan, no idea what I was doing.
[03:57] SPEAKER_00: I just knew that this was something that I was meant to do.
[04:02] SPEAKER_00: And eventually had another burst of inspiration for a product line that I dreamed up on a drive to Utah once a solo road trip.
[04:15] SPEAKER_00: And decided that this was the thing that I really need to do. And it was essentially a spin off of the, the first tea product that I created.
[04:25] SPEAKER_00: And when I finally ended back in Canada, a few years from the beginning of my adventures, I ended up with some really amazing mentorship.
[04:34] SPEAKER_00: I moved home, I moved to Vancouver.
[04:37] SPEAKER_00: And it was the first time that I've ever had mentorship in my life. And I had met someone who introduced me to a company called Good to Grow.
[04:45] SPEAKER_00: So they are a consulting company out of North Vancouver and they work with health food startups.
[04:54] SPEAKER_00: And I talked to them about my tea, of course, and they're like, oh, this is really cool. But do you have anything else?
[05:00] SPEAKER_00: Like this isn't, you know, it's just a product. Like retailers want a line.
[05:06] SPEAKER_00: And I said, well, I have an idea.
[05:08] SPEAKER_00: And I showed it to my mentors there and my one mentored chef, he had designed it to essentially as a designer, right?
[05:16] SPEAKER_00: I like I created the mockups and whatever it was like, these are the flavors. This is what the packaging is going to look like. This is the concept.
[05:23] SPEAKER_00: And he took a look at my laptop and he sat there for a long time was really quiet.
[05:27] SPEAKER_00: It was like, well, you know, I think you have a bit of a problem here.
[05:32] SPEAKER_00: And I said what and he's like, Whole Foods will buy this in a second. It's absolutely amazing. You have to figure out a way to make it.
[05:40] SPEAKER_00: And so that was think in 2019, summer of 2019, I think.
[05:49] SPEAKER_00: And or no, 2018.
[05:52] SPEAKER_00: And so decided to build a real business plan, find the money to produce these products.
[05:59] SPEAKER_00: I had my idea I was for, I don't know, like five to nine initial products in this line that we now call magic lattes.
[06:09] SPEAKER_00: But we started with three and it all the manufacturing and all of the things through COVID when everything went down.
[06:17] SPEAKER_00: And we now are officially launched since the middle of September.
[06:24] SPEAKER_00: And we are well on our way to the shelves of Whole Foods. So very excited.
[06:29] SPEAKER_03: Okay. I want you to give me a key piece of knowledge or information about your industry that our listeners can learn from.
[06:42] SPEAKER_00: Well, I mean, I'm still learning so much about this industry.
[06:46] SPEAKER_00: So I am sure that my background is marketing and design, right.
[06:51] SPEAKER_00: Like I never considered that I would be a CPG entrepreneur at any point.
[06:59] SPEAKER_00: And it's exciting. I'm learning a lot.
[07:03] SPEAKER_00: But I think one of the most important things that I learned during this journey is that when you are developing consumer package goods products and you are looking to divert the company's product,
[07:16] SPEAKER_00: So if you are not looking at just doing direct consumer, but you're also looking at doing wholesale, you have two different customer demographics.
[07:26] SPEAKER_00: So I always had the end user in mind.
[07:32] SPEAKER_00: And it's through a lot of my mentorship that was reframed in a way to make me see that we also need to be marketing to the retailers.
[07:43] SPEAKER_00: So that could be how your packaging is designed.
[07:47] SPEAKER_00: I remember at one point I was considering having the packaging in like these.
[07:53] SPEAKER_00: Kind of like biodegradable tubes almost.
[07:57] SPEAKER_00: And I was advised against that because retailers hate around packaging because it bunches up on the shelves and it doesn't look as nice and it's not as easy to stack.
[08:06] SPEAKER_00: And there's all of these different considerations that you need to take into account when you are looking at different sales channels.
[08:15] SPEAKER_03: Okay, so packaging and making sure that it looks good on the shop is then obviously a big component of success.
[08:26] SPEAKER_00: That's really important also your pricing, all of those, you know, regular things.
[08:31] SPEAKER_00: But one thing that's unique to our product and I think that has really made us stand out for retailers is the versatility of our packaging.
[08:40] SPEAKER_00: So our products, wait, I have one that's full.
[08:44] SPEAKER_00: I do.
[08:45] SPEAKER_00: So our products come in boxes, but you can also open them.
[08:51] SPEAKER_00: And on the inside we have single serving saches as well.
[09:00] SPEAKER_00: So not only can people purchase them individually, which allows you know people to try a product at a lower price point, but we can also position these at the tills in retailers or have them.
[09:14] SPEAKER_00: And so you can place the product in lots of different places in a grocery store, which is something that retailers really, really love.
[09:25] SPEAKER_00: And it also helps you book out the shelf space on the shelf.
[09:31] SPEAKER_00: So we can have our products lined up.
[09:34] SPEAKER_00: You know, it's full size or have them open as well.
[09:39] SPEAKER_00: So you have to.
[09:41] SPEAKER_00: Yeah, yeah.
[09:42] SPEAKER_03: Okay, let's talk a little bit about doing business in British Columbia.
[09:47] SPEAKER_03: And what that looks like for you, what are the biggest benefits for you and being an entrepreneur in British Columbia?
[09:52] SPEAKER_03: I want you to give us some of the good points about starting a company here, but I also want you to give some of the tough things or challenges you've had along the way for listeners, late in the night out for them.
[10:03] SPEAKER_00: So some of the good things about starting a business NBC is the local aspect.
[10:10] SPEAKER_00: People love to support local here.
[10:14] SPEAKER_00: And the buy BC brand holds a lot of power.
[10:17] SPEAKER_00: So we made sure that we got by BC certified right away as we were going through a manufacturing process.
[10:24] SPEAKER_00: And I mean, being in Colona, I know there's.
[10:28] SPEAKER_00: I think this is kind of unique to the Okanagan, but we do a lot of markets.
[10:33] SPEAKER_00: So on top of the farmers markets, we have craft markets, we have holiday markets, tons of markets.
[10:39] SPEAKER_00: And you can actually move a lot of product through those channels and create a lot of local brand awareness, which is really, really helpful, especially when you're just getting started.
[10:50] SPEAKER_00: Because you want to start small and local kind of build out from there.
[10:54] SPEAKER_00: And then in terms of challenges, I mean, we've been having a lot of natural disasters.
[11:02] SPEAKER_03: Yeah, up there the smoke, the heat, the fires, the floods and.
[11:07] SPEAKER_03: It shows how resilient you are. Really shows how, you know, you guys can get through anything up there.
[11:13] SPEAKER_00: Nothing stops it.
[11:15] SPEAKER_00: We yeah, you don't have a choice, right?
[11:17] SPEAKER_00: Yeah.
[11:17] SPEAKER_00: You don't give up. You have to keep going.
[11:20] SPEAKER_00: And so we have rising prices of transportation and, you know, logistics is just totally crazy. Everything is backed up.
[11:29] SPEAKER_00: But, you know, we are really all in this together. So the challenges that we're facing.
[11:35] SPEAKER_01: Everyone.
[11:36] SPEAKER_00: All other businesses are facing it as well, right?
[11:38] SPEAKER_00: So yeah, it's tough, but everybody gets it.
[11:42] SPEAKER_03: Now, you've moved back here from Malaysia. So I want to kind of take you back to that time.
[11:47] SPEAKER_03: If you were to start all over again and you just moved here back to Clono or back to British Columbia.
[11:52] SPEAKER_03: But this time you don't know anyone knowing what you know now, what you've been through.
[11:56] SPEAKER_01: What would you do differently? And how would you go about starting all over again? It's not to clear or in British Columbia.
[12:05] SPEAKER_02: Well, I think if I were to start all over again,
[12:09] SPEAKER_00: I would look for mentorship much, much earlier.
[12:13] SPEAKER_00: I didn't have mentorship until, I don't know, three, four years into this process, which made a huge, huge difference for me.
[12:22] SPEAKER_00: And I would also strongly suggest building a business plan.
[12:29] SPEAKER_00: I was so naive in the beginning thinking, oh, I don't really need that. Like I'm just going to throw stuff together. It's fine.
[12:35] SPEAKER_00: You know, as a creative person, I was like, I hate numbers. Like it's not a big deal.
[12:41] SPEAKER_00: And you live and die by your numbers as an entrepreneur.
[12:45] SPEAKER_00: It is the number one thing that you need to be on top of.
[12:50] SPEAKER_03: So would you say getting an accounting class, taking some kind of online courses on accounting?
[12:57] SPEAKER_00: I mean, that would be helpful.
[13:00] SPEAKER_00: I think that that would have been a big barrier for me, I think, as a creative individual.
[13:07] SPEAKER_00: I think I'm trying to think the best way.
[13:12] SPEAKER_00: So what really got me invested in the numbers was going through the process of getting funding.
[13:21] SPEAKER_00: Right. So I got my startup capital through a combination of community futures, future partner and VDC.
[13:29] SPEAKER_00: And each one of them had so many different requirements. Obviously a lot of numbers were required.
[13:36] SPEAKER_00: But I ended up having this one specific spreadsheet, this cash flow spreadsheet that I needed to have spilled out for future partner.
[13:44] SPEAKER_00: They wouldn't accept any other kinds.
[13:46] SPEAKER_00: I had my counten's build up these big beautiful projections that ended up being useless. And we never use them.
[13:52] SPEAKER_00: But this one 24 month spreadsheet, I remember so ugly, like as a designer, I was like, oh, like the user experience of this is terrible.
[14:01] SPEAKER_00: I don't even want to use it.
[14:03] SPEAKER_00: I use that thing.
[14:05] SPEAKER_00: I mean, I look at it every single week.
[14:08] SPEAKER_00: Like I, it's my Bible at this point.
[14:11] SPEAKER_00: So it's not, it's not a big heavy, scary, huge database of things.
[14:17] SPEAKER_00: It's something that is just a perfect guiding point for me.
[14:24] SPEAKER_00: And once I started utilizing that and got comfortable with that one spreadsheet, that just made such a huge, huge difference for me and made it feel, you know, like this was something that I could really get comfortable with.
[14:36] SPEAKER_03: Okay, let's talk about your morning routine.
[14:38] SPEAKER_03: What does the first hour look like for you when you get up in the morning? Do you have a specific routine or a ritual that helps you get motivated to start your day?
[14:46] SPEAKER_00: Yeah, well, as a health food entrepreneur, I'm all about all of the health things.
[14:54] SPEAKER_00: And my morning routine kind of changes from from time to time, but it does always focus on some sort of self care.
[15:02] SPEAKER_00: So right now what it looks like is getting up in the morning and getting in front of I have this red light.
[15:09] SPEAKER_00: It's really cool. It's by company called Rouge, I believe.
[15:14] SPEAKER_00: And it emits this red and near infrared light that helps create what is that like cell regeneration and mitochondrial health in your body.
[15:24] SPEAKER_00: And then I'll do, you know, some meditation or a little bit of tapping in front of the light.
[15:30] SPEAKER_00: And then some days I feel like journaling, some days I feel, well, most days I have a workout in in the morning.
[15:39] SPEAKER_00: Really important to to move the body.
[15:43] SPEAKER_00: And some mornings I just want to do something a little bit creative and maybe play the piano or do something that's a little bit different to start my day off.
[15:53] SPEAKER_00: And of course, when the weather is better, I'd definitely try to get outside in the mornings.
[15:58] SPEAKER_03: Yeah, I've been to long so much to do up there. So definitely a lifestyle city.
[16:03] SPEAKER_03: Do you think entrepreneurs have to be weird or unique in a positive way or why are different?
[16:10] SPEAKER_00: Kind of. Yeah, I mean, I can definitely, I mean, I think I could say anybody could be an entrepreneur, but I feel like entrepreneurs are a special breed of critical thinkers.
[16:27] SPEAKER_00: And people that have vision in a way that is unique to most individuals.
[16:34] SPEAKER_00: And in order to be successful, you have to have a lot of tenacity.
[16:41] SPEAKER_00: And just really embody not just the mindset, but you know, walk the talk of never giving up on your dream, because there's a lot of times that you're going to want to fail.
[16:53] SPEAKER_00: Or that you say like you're in jail and you got to keep going.
[16:57] SPEAKER_03: Okay, entrepreneurs like to read and educate themselves. What books are you reading now and why are even audio books podcasts and like.
[17:04] SPEAKER_03: And can you recommend any books for our listeners who are also aspiring entrepreneurs?
[17:08] SPEAKER_00: Yeah, yeah, I mean, I've gone through periods of just like devouring all of the business books.
[17:15] SPEAKER_00: And then I go through period of all of the personal development books, but someone's that I can think back on that helped me on my entrepreneurial journey would be like the big leap.
[17:27] SPEAKER_00: That was a really good one. It kind of helps you identify fears that kind of keep you back from reaching your potential, your full your full potential.
[17:39] SPEAKER_00: And the surrender experiment, I don't know if you've ever read that book.
[17:44] SPEAKER_00: It's absolutely beautiful. It has, you know, a lot of kind of like woo woo spiritual stuff behind it.
[17:52] SPEAKER_00: But it's it's such a phenomenal story about this man who started out just wanting to create inner peace and not really wanting to interact with anything in in the world.
[18:07] SPEAKER_00: And he made a promise to just say yes to anything that came along to him and he ended up owning a multi billion dollar tech company. It's really really cool.
[18:15] SPEAKER_03: He said yes to everything.
[18:17] SPEAKER_00: Everything. Everything. He just he had to say yes to it and the way that the universe led him was just absolutely miraculous. It's so cool.
[18:26] SPEAKER_00: Such cool book.
[18:27] SPEAKER_03: Talk about positive thinking. Okay, online or offline tools. You use on a daily basis that you could recommend.
[18:36] SPEAKER_00: I have a few tools. We manage our team through Slack. I am also a fan of air table. It allows me to essentially have trello inside of a calendar, which I've tried lots of different things to organize myself.
[18:56] SPEAKER_00: But for some reason that is the best. Also, it has this really great feature. If you're like me and you have like several Gmail accounts.
[19:05] SPEAKER_00: You can have all of your Gmail accounts within this one app called shift.
[19:10] SPEAKER_00: And you can easily switch through everything rather than like the thing that you have to do with the browser that's super annoying if anybody is aware of that.
[19:18] SPEAKER_00: I think that's a really great tool.
[19:21] SPEAKER_01: Okay.
[19:23] SPEAKER_03: You were doing what you do now. What would you like to do for a profession?
[19:28] SPEAKER_02: If I weren't doing what I'm doing now.
[19:30] SPEAKER_03: Yeah. If you had to shift gears and go, okay, I'm going to do something that I've always wanted to do.
[19:35] SPEAKER_03: A side panel.
[19:37] SPEAKER_03: Or you're at.
[19:38] SPEAKER_00: I mean, when I was five, I wanted to be a paleontologist.
[19:40] SPEAKER_00: And I always dreamed about like, you know, maybe maybe when I retire, I'll take up archaeology and go to Egypt and like, you know, dig up cool stuff in the pyramids.
[19:53] SPEAKER_00: I think that'd be really fun.
[19:54] SPEAKER_01: Kind of a job. Could you not do?
[20:00] SPEAKER_02: Anything working for someone else.
[20:04] Speaker UNKNOWN: Yes.
[20:05] SPEAKER_00: That fairly early on in life. I just, I don't like working for other people.
[20:11] SPEAKER_03: In business, what is your favorite word quote or sentence that you like to use?
[20:15] SPEAKER_03: I think you do use on a daily basis that maybe some of the employees are looking to often hear you say.
[20:26] SPEAKER_00: Well, I think just, I mean, really just, just never give up, right?
[20:30] SPEAKER_00: Like I say this phrase all the time, just putting one foot in front of the other.
[20:35] SPEAKER_00: You know, when there's adversity or challenges, it's never, I mean, you know, entrepreneurship is like this, right?
[20:41] SPEAKER_00: It's like up and down, up and down.
[20:43] SPEAKER_00: And the highs are really great, but the lows are inevitable.
[20:48] SPEAKER_00: And all you can do is put one foot in front of the other and just keep going.
[20:52] SPEAKER_01: Which are least favorite words sentence you do not like to hear.
[20:59] SPEAKER_00: Failure, I guess. I mean, that to me is just never an option.
[21:05] SPEAKER_00: I mean, failures are inevitable in a certain sense, but I like to find the opportunity and failure.
[21:13] SPEAKER_00: And, you know, I choose to learn those events as learning opportunities.
[21:20] SPEAKER_03: If you had to pick one or two words to describe yourself, what would be and why?
[21:27] SPEAKER_02: Be creative.
[21:29] SPEAKER_02: Would be number one.
[21:32] SPEAKER_00: Obviously, because of the design and, you know, everything about the business to me feels very creative.
[21:39] SPEAKER_00: I love beautiful things.
[21:41] SPEAKER_03: You said you play piano too, right?
[21:43] SPEAKER_00: Oh, yeah, I play piano.
[21:44] SPEAKER_00: I sing.
[21:46] SPEAKER_00: Yeah, illustration, pottery, all of the stuff.
[21:50] SPEAKER_00: I love just love creativity.
[21:52] SPEAKER_03: Anything creative you grab.
[21:54] SPEAKER_00: Anything creative.
[21:55] SPEAKER_00: Yeah.
[21:56] SPEAKER_00: Yeah.
[21:57] Speaker UNKNOWN: It okay.
[21:59] SPEAKER_03: What keeps you at night if anything, when you go to bed at night, you always think about work, you journal, you write notes, you have something at your bedside that you can just kind of shot down anything in the middle of the night or you just turn it off and go to sleep.
[22:11] SPEAKER_00: So what I like to do before I go to bed, because I find like I'm just a voracious consumer of everything, right?
[22:19] SPEAKER_00: Knowledge needing to know what's going on in the world.
[22:21] SPEAKER_00: It's like work all day.
[22:23] SPEAKER_00: So in the evening, I make sure to read a few pages of a fictional book.
[22:30] SPEAKER_00: So it can't be educational.
[22:32] SPEAKER_00: It has to be like a story book of some sort.
[22:35] SPEAKER_00: I'm really into like sci-fi fantasy stuff.
[22:38] SPEAKER_00: And it has to be analog, no screens.
[22:42] SPEAKER_00: And I do that every evening and it's now, it's like a comforting thing for me.
[22:47] SPEAKER_00: And so usually I get through like three pages and then I'm falling asleep and that helps me get the bed.
[22:54] SPEAKER_03: I do the same thing works well for me.
[22:56] SPEAKER_03: Okay, give us this top three things on your inspired lifeless.
[23:00] SPEAKER_03: So there are things you'd like to do, travel more, TEDx talk, I'm a painter, pianist, anything like that?
[23:06] SPEAKER_03: Beyond what you're doing now?
[23:09] SPEAKER_00: Well, I mean, I miss masterminds and you know, needing cool people all over the world.
[23:15] SPEAKER_00: So I would definitely love to be doing more of that.
[23:19] SPEAKER_00: I also aspire to be a land and potential farm owner here sooner than later.
[23:28] SPEAKER_00: I'm actually starting to look at property this spring with my sister.
[23:31] SPEAKER_00: She has a farm up in Fort St. John and she's looking at moving down south.
[23:37] SPEAKER_00: And I would actually love for her to grow some of the ingredients for our products.
[23:44] SPEAKER_00: And I mean, on my vision board is a chateau in France.
[23:50] SPEAKER_00: I'm half French and every time I go to Europe, well, half French and half Ukrainian.
[23:55] SPEAKER_00: Europe is just my happy place.
[23:57] SPEAKER_00: I absolutely love it there.
[23:59] SPEAKER_00: I mean, I think in Italy you can buy a piece of property for like a year or so.
[24:03] SPEAKER_00: Doing that at one point and you know, getting an old ruined church or something and turning it into something beautiful would be really fun.
[24:12] SPEAKER_03: Or even a hotel.
[24:15] SPEAKER_02: Yeah.
[24:16] SPEAKER_03: Okay.
[24:17] SPEAKER_03: Do you have any advice that you may have received along the way that you can pass on to entrepreneurs throughout Canada?
[24:25] SPEAKER_00: Yeah.
[24:26] SPEAKER_00: So one thing that I think is really important and some advice that I've received is to generate multiple streams of income.
[24:36] SPEAKER_00: So never putting all of your eggs in one basket for myself.
[24:41] SPEAKER_00: Like I'm still doing design work for clients.
[24:44] SPEAKER_00: It's not all full-time wild remedies yet because we're not big enough.
[24:50] SPEAKER_00: Everybody in the company gets paid except for me in the last because I'm investing in the company in other ways.
[24:59] SPEAKER_00: And I, you know, by having another source of income, it just allows you to feel more confident, less stressed out, you know, when you're having ups and downs with with your startup.
[25:11] SPEAKER_00: And yeah, it just makes things a lot less stressful.
[25:15] SPEAKER_03: I think it's important also to when you get into entrepreneurship, you're doing something that is not just about the money.
[25:21] SPEAKER_03: And that's you are that does not the driving factor like when we started the podcast, it was all about providing value for other entrepreneurs, putting them first and where they live and how they operate and where they got to where they are.
[25:36] SPEAKER_03: Which is why we went national to, you know, increase the size of the stage.
[25:40] SPEAKER_03: But I think, you know, with what you're doing with the teas and things like that, you have a general passion for that.
[25:46] SPEAKER_03: And healthy foods, healthy lifestyle, creativity.
[25:50] SPEAKER_03: I mean, it's kind of emanates through that whole process.
[25:55] SPEAKER_03: And you're obviously not in it just for, you know, you have to look at the ledgers and the balance sheets, but you're definitely doing for the love of the product and what it brings to people.
[26:04] SPEAKER_00: Absolutely. Well, that's really the number one thing, right?
[26:07] SPEAKER_00: Like when I decided to create this product, yes, it was like, oh, I had an inkling that I wanted to create a physical product.
[26:12] SPEAKER_00: But I had done a lot of the personal work about what the type of world that I want to be a part of and how I can help build that.
[26:24] SPEAKER_00: And for me, what's really important is sustainability and community and health and, you know, moving away from certain systems that keep people sick and anxious.
[26:41] SPEAKER_00: So that was really what sparked the initial idea to create healthy products that that help people.
[26:49] SPEAKER_03: Did mine Valley come in at any inspirational points for you to embark upon this journey?
[26:55] SPEAKER_00: I mean, not, you know, I didn't have any discussions with vision or anything about that.
[27:03] SPEAKER_00: But being in that environment for two and a half years was definitely transformational.
[27:09] SPEAKER_00: It's a personal development company, right?
[27:11] SPEAKER_00: And we got to rub shoulders with the most famous people in that industry.
[27:16] SPEAKER_00: And so there was a lot of inspiration and a lot of conversations about how to how to build a better world.
[27:25] SPEAKER_00: And so that naturally definitely helped, you know, formulate the idea for sure.
[27:32] SPEAKER_03: Okay, we're going to wrap things up here, because how can our listeners get whole of you? And is there anything you'd like to add before you leave us today?
[27:42] SPEAKER_00: I don't think that there's anything else that I can add that that last piece that we talked about about finding your purpose.
[27:49] SPEAKER_00: I think is really what I would like to drive home for for people.
[27:56] SPEAKER_00: Everybody just wants to have peace in their life and the best way to achieve that is by by finding your purpose.
[28:05] SPEAKER_00: And you can learn more about wild remedies and our line of magic lattes at wild remedies shop.com.
[28:15] SPEAKER_00: And our Instagram handle is wild underscore remedies.
[28:21] SPEAKER_00: And if you'd like to get a hold of me, you can email me directly at chr y st a at wild remedies shop.com.
[28:32] SPEAKER_03: Okay, just a thanks for coming on the show. I've learned a lot about you and I'm sure our listeners have as well.
[28:37] SPEAKER_02: Thank you so much. This is fun.
[28:39] SPEAKER_03: We'll see you next time.