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Solving Agriculture’s Puzzles – Respect the Past, Grow the Future

Kristjan Hebert · prairies

Kristjan Hebert

Episode

Kristjan Hebert has combined his love of finance with his passion for farming. Born and raised on a family...

Key takeaways

  • Surround yourself with people better than you at specific tasks and hire when you find great talent rather than waiting until you're overwhelmed with work.
  • Implement systems like EOS to maintain accountability and clear communication as you scale, allowing your team to move fast while staying aligned on common goals.
  • Focus on continuous education through books, courses, and diverse mentors to keep developing as a leader and avoid blind spots in your business approach.
  • Build a business around work you're passionate about rather than chasing money, because the best entrepreneurs are addicted to the game itself.
  • Delegate tasks to qualified team members so you can focus on higher-level work that truly requires your attention and expertise.

Transcript

Full transcript page · Interactive episode

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: Welcome to Canada's podcast.
[00:05] SPEAKER_01: Hello, I'm Mario Toniguszi, and this is
[00:08] SPEAKER_01: a scature one's podcast on Canada's podcast network.
[00:12] SPEAKER_01: Joining me today is Christian Hebert,
[00:14] SPEAKER_01: who is managing partner of Hebert Green Ventures.
[00:18] SPEAKER_01: Thanks for joining us today, Christian.
[00:21] SPEAKER_00: Thanks for having me, Mario.
[00:22] SPEAKER_01: Well, let me just start by asking you what exactly
[00:26] SPEAKER_01: Hebert Green Ventures is and what do you do?
[00:30] SPEAKER_00: I mean, our main operating business is a grain farm in
[00:33] SPEAKER_00: South East Saskatchewan located in most months.
[00:35] SPEAKER_00: So we, you know, we grow, we can all of our lead,
[00:38] SPEAKER_00: these hopes and hybrid or I kind of have had a fairly quick
[00:44] SPEAKER_00: growth rate, I guess.
[00:45] SPEAKER_00: I got home from University in 04 and did my CPA and
[00:48] SPEAKER_00: move back to the farm in about 08, like we're a crop
[00:51] SPEAKER_00: and maybe 3000 acres then and we'll put in right around 30,000
[00:55] SPEAKER_00: this year.
[00:56] SPEAKER_00: So we got a couple other arms, we got our risk and
[00:58] SPEAKER_00: management consulting arm, a Saskatoon called Maverick egg
[01:02] SPEAKER_00: and then kind of sit on a number of advisory boards
[01:05] SPEAKER_00: all to do with agriculture, ag tech and farm management.
[01:08] SPEAKER_01: All right, super.
[01:09] SPEAKER_01: So, and where does your product go?
[01:13] SPEAKER_00: So most of our products, I mean, depends on the crop.
[01:16] SPEAKER_00: Canola, we're pretty lucky in Canada.
[01:17] SPEAKER_00: We got a bunch of crushing plants in New York,
[01:19] SPEAKER_00: and obviously a bunch more announced in Regina.
[01:21] SPEAKER_00: So a lot of the value add is done right in the province of Saskatchewan.
[01:24] SPEAKER_00: And a lot of our mall barley goes into
[01:27] SPEAKER_00: into mulsters in either Manitoba or Saskatchewan.
[01:30] SPEAKER_00: And a lot of the wheat is shipped by trade out to the
[01:33] SPEAKER_00: coast and then overseas.
[01:35] SPEAKER_01: Okay, super then.
[01:36] SPEAKER_01: And how long have you been doing this with the grain ventures?
[01:42] SPEAKER_00: Yeah, I mean, I grew up on the farm.
[01:44] SPEAKER_00: As I said, and then went away to university,
[01:46] SPEAKER_00: I can't say that I was planning on coming back to the farm.
[01:49] SPEAKER_00: It was more the business side of farming drew me to it
[01:51] SPEAKER_00: more than farming.
[01:52] SPEAKER_00: So we launched a partnership with my parents,
[01:56] SPEAKER_00: my wife and I did in 2009 and kind of technically launched
[02:00] SPEAKER_00: Hebrew grain ventures, but the original fields,
[02:03] SPEAKER_00: you know, we've been farming since my dad was 10 years old.
[02:06] SPEAKER_01: All right, super.
[02:08] SPEAKER_01: I understand that you
[02:11] SPEAKER_01: have a philosophy regarding sustainability and sustainable practices.
[02:16] SPEAKER_01: And in fact, you were recently named a climate positive leader.
[02:21] SPEAKER_01: First of all, talk a can you talk a little bit about, you know,
[02:25] SPEAKER_01: what your philosophy is when it comes to that?
[02:28] SPEAKER_00: Yeah, so I mean, we've had kind of a long term legacy statement,
[02:31] SPEAKER_00: you know, that basically says generation after generation,
[02:34] SPEAKER_00: we need to improve our land or financial statements in the industry.
[02:38] SPEAKER_00: And you know, so I think sustainability and regenerative agriculture
[02:41] SPEAKER_00: and climate change are all really good buzzword.
[02:45] SPEAKER_00: So that marketing companies and the government are currently using.
[02:48] SPEAKER_00: But I think agriculture, you know, has been pretty focused
[02:50] SPEAKER_00: on the sustainability, especially of its land for decades and centuries.
[02:55] SPEAKER_00: I mean, it's the only way we can grow good crops is to continue to improve.
[02:59] SPEAKER_00: Yeah.
[02:59] SPEAKER_00: Now do we learn new things every decade of new practices we need to implement
[03:03] SPEAKER_00: to continue to be better? Absolutely.
[03:05] SPEAKER_00: But it's been forefront in our management practices forever.
[03:09] SPEAKER_01: Can you, can you maybe list off some of the things you do that you would consider
[03:14] SPEAKER_01: sustainable practices on the farm there?
[03:17] SPEAKER_00: Yeah, so we've soil sampled forever on four acre grids,
[03:20] SPEAKER_00: literally trying to understand every four acres of our operation
[03:23] SPEAKER_00: and how to treat it differently.
[03:25] SPEAKER_00: And that when it comes to how we fertilize it, you know,
[03:28] SPEAKER_00: how we harvest it completely, how we manage it on little blocks.
[03:31] SPEAKER_00: We was, you know, variable rate fertilizer is where you change the rate
[03:34] SPEAKER_00: to fertilizer you're giving to each but pointing to the farm based on what it can actually have
[03:38] SPEAKER_00: for an output to yield.
[03:40] SPEAKER_00: Sectional control on most of the equipment, which allows it to never overlap.
[03:43] SPEAKER_00: So we go double apply fertilizer chemical anywhere it automatically shuts off on any area it's applied,
[03:49] SPEAKER_00: which obviously is better for plants, it's better for runoff, etc.
[03:53] SPEAKER_00: And then, you know, zero till is something that Western Canada especially
[03:57] SPEAKER_00: should be pretty proud of.
[03:58] SPEAKER_00: It's been a, and what I would call almost a normal practice for at least a decade,
[04:02] SPEAKER_00: even longer, that allows the organic matter to build up.
[04:05] SPEAKER_00: But at least a lot more of the, you know, the stubble and buy products of the crop
[04:10] SPEAKER_00: to get put back into the soil versus a lot of other countries don't implement that practice.
[04:15] SPEAKER_01: Okay. Now, I understand that you operate with EOS or entrepreneurial operating system.
[04:25] SPEAKER_01: Can you explain that and what that means and why that's important for you?
[04:31] SPEAKER_00: I mean, I think all small businesses, especially ones at high growth kind of struggle with the growth, right?
[04:42] SPEAKER_00: And so, you know, when I was younger, my dad wasn't able to show up at hockey practices after I was about 12 or 13 years old,
[04:48] SPEAKER_00: because it almost turned into a monster. And so we worked together to ensure we didn't do it again.
[04:53] SPEAKER_00: So that's where we found EOS. There's a book called traction, rolled by Gina Whitman and a couple of other book cities wrote that take you down the process.
[05:00] SPEAKER_00: But more or less it's an operating system for small businesses that allows you to still move really fast.
[05:06] Speaker UNKNOWN: But you know, I think that's what I'm going to say about that.
[05:06] SPEAKER_00: You know, have goals they call them rocks and have good communication and accountability right through your organization.
[05:13] SPEAKER_00: I kind of explain it like the iPhone, right? If it didn't have the background of iOS, none of your apps would work.
[05:20] SPEAKER_00: They wouldn't talk to each other. And so EOS is, you know, to me, it's a bit of a play on words.
[05:24] SPEAKER_00: It's an entrepreneurial operating system to allow the business to thrive.
[05:28] SPEAKER_00: And really, it's to maximize your people because they're all focused on a common goal.
[05:34] SPEAKER_01: Okay. And what are you thinking of in terms of the future with grain ventures?
[05:40] SPEAKER_01: What are your plans and goals, I guess, as you look into the coming years?
[05:48] SPEAKER_00: Yeah. So, you know, we have 10 year targets and we break them right back into three targets and then, then honestly into quarters.
[05:54] SPEAKER_00: And so every, every goal we have is certain aspects we have to accomplish every quarter.
[06:02] SPEAKER_00: So I would say if you talk to myself or any of my team, we don't plan on slowing down growth.
[06:06] SPEAKER_00: I mean, we kind of feel that if you're not growing, you're dying, especially in today's world where inflation doesn't appear that it's going to stay around two or three percent.
[06:13] SPEAKER_00: We probably need to have a girl three higher than that.
[06:15] SPEAKER_00: Yeah.
[06:16] SPEAKER_00: It just won't all be in crop farming, right? We have a consulting division and an insurance division.
[06:21] SPEAKER_00: And, you know, we just just are in the process of forming a foundation to help with a bunch of community type projects.
[06:27] SPEAKER_00: So, you know, our growth will be focused completely on acres.
[06:31] SPEAKER_00: But we're definitely very focused on growing our business and growing our bottom line in order to allow our, you know, not only our business, but our team and our community to thrive.
[06:40] SPEAKER_01: All right. Super. Now, you mentioned before that you came back to the farm, but I'm just wondering when you went off to university and, you know,
[06:49] SPEAKER_01: you entered into the world of commerce and finance and all that stuff.
[06:54] SPEAKER_01: Like what, what were you thinking that you were going to do before you decided the Lord of the farm brought you back?
[07:03] SPEAKER_00: Well, originally, actually, I didn't know what I wanted to do, but I had decent marks. So kind of some career counselors have me focused on medicines.
[07:10] SPEAKER_00: So I took pre-med and run the test to get into medicine and realize that I hated it. You know, I hadn't even taken a class on a human body yet.
[07:18] SPEAKER_00: So I came home and was talking with my dad and said, you know, I think I might take a gronomy and come home to farm.
[07:24] SPEAKER_00: And it was more or less him pushed me towards, you know, I can teach you how to farm, but the business side is growing really, really fast.
[07:32] SPEAKER_00: And farms are turning into large businesses. They're not just little farms anymore.
[07:36] SPEAKER_00: So maybe try business. So I took business classes the next year and really enjoyed them kind of majored in accounting and finance and then did my article in with my
[07:44] SPEAKER_00: or Spenny and did my CVA. It was in my time with my or Spenny that I probably made the decision to come home to farm full time.
[07:52] SPEAKER_00: And that, you know, I thought there was a lot of opportunities at agriculture in the next 10, 20, even 50 years.
[07:58] SPEAKER_01: Okay, so Christian, growing up as a kid and growing up on the farm, what kind of lessons do you think you learned working on the farm, growing up on the farm that are good now and been helpful now as a business person?
[08:17] SPEAKER_00: Yeah, you know, I think the first one is probably the term greats or you know, one of our values we have on the farm now is can't isn't an option.
[08:24] SPEAKER_00: Right, it's just a challenge. And so I think we're pretty lucky on the farm that you know down on the business and if mother nature decided it was going to rain too much or snow, we can't just not go out to work that party because cows still need to be fed and crops still need to be grown.
[08:39] SPEAKER_00: So we were we were taught at a young age that you can't use the word can't and you can't use the word never.
[08:45] SPEAKER_00: They're just challenges that might take more work or a different idea to get around, but there's ways to accomplish it and usually it's with the help of others, you know, surrounding yourself with a good team.
[08:55] SPEAKER_00: I think the other one probably is, you know, it really really drove into me a win-win philosophy of if you want to have a good team around you, you have to be focused on win-win results, right?
[09:06] SPEAKER_00: It has to be better for everybody not just for you as the entrepreneur and that's the same with you know the partnerships we have with those that you know we read land from or supply as partners, etc.
[09:16] SPEAKER_00: It needs to be treated more like a partnership than a win-lose type relationship or you just won't have any longevity to it.
[09:21] SPEAKER_01: What about being an entrepreneur, Tristian? What, let's start with the positive side of things. What do you like about being an entrepreneur and a business owner?
[09:32] SPEAKER_00: Well, I mean, I think one of the biggest positives is if you like to bet on yourself, right? You have nobody else to blame in most cases, right?
[09:40] SPEAKER_00: A lot of the decisions and the outcomes rely completely on you, right?
[09:46] SPEAKER_00: It's your passion and you have to surround yourself with really good people to get there, but you really can't blame too much on other people.
[09:52] SPEAKER_00: So the accountability is something that I like. You know, we kind of deem it, we really enjoy to solve puzzles.
[09:59] SPEAKER_00: I don't think there is many new ideas in the world today. I think we meet different people and we take little puzzle pieces from each person to build a perfect puzzle for our business or us as an entrepreneur.
[10:10] SPEAKER_00: And to me, that's that is one of the most positive pieces.
[10:13] SPEAKER_00: I also like that, you know, if it's in your hands to build your business correctly, if you want to have time with your kids, right?
[10:19] SPEAKER_00: So we hear some entrepreneurs that, you know, can't coach, you know, can go on trips, et cetera.
[10:25] SPEAKER_00: And in my mind, that's just 100% on you and that don't get me wrong.
[10:29] SPEAKER_00: I work significantly more than I ever did when I was on a T4, but I have control of my calendar most months of the year that if I want to go to my daughter's horse show at noon or coach hockey at 330, I can move my calendar around in order to accomplish that.
[10:42] SPEAKER_01: Yeah, on the flip side of things, you know, what are not so positive about being an entrepreneur?
[10:51] SPEAKER_00: I really say there's only two kind of challenges that I, you know, maybe think about one is that, you know, as our payroll gets higher and higher, it's the one, I don't feel stress-free often, but the one thing I maybe get nervous about occasionally is just how many people rely on our business, you know, to provide for their family.
[11:07] SPEAKER_00: Yeah, so, you know, it's one thing to make a bad decision to hurt yourself for your own business, but if I ever got to the point that I had to, you know, let go really good team members that would bother me luckily so far we haven't ever, but it is a worry.
[11:20] SPEAKER_00: And secondly, I struggle sometimes with a bit of the challenge with the percent of the population that actually just simply thought out doesn't understand entrepreneurship.
[11:29] SPEAKER_00: They feel it is very similar to working for a normal, you know, Monday to Friday, T for a job and it's really hard to relate when it comes to discussing the risks and the facts and, you know, and the ups and the downs that not only the entrepreneur is, is her family goes through.
[11:46] SPEAKER_00: And so, you know, I think a lot entrepreneurs can get pretty lonely.
[11:49] SPEAKER_01: Yeah, if you had somebody that was young coming up to you and asking you about being an entrepreneur and advice, what would you give them in terms of advice?
[12:03] SPEAKER_00: I mean, my biggest piece of advice is, you know, I think the best entrepreneurs are addicted to the game, right?
[12:09] SPEAKER_00: They're not addicted to money, they're not addicted to, you know, having a nice car or being able to control their calendar.
[12:16] SPEAKER_00: They're literally addicted to the game of business that they've decided to play.
[12:20] SPEAKER_00: And so, you know, I kind of kind of remind, we played lots of hockey when we were younger.
[12:24] SPEAKER_00: And I mean, I had to play hockey 20 hours a day when I was 10 years old and nobody had to pay me to do it.
[12:29] SPEAKER_00: I just loved it, right? I was passionate about it. It gave me purpose. I was part of a team.
[12:33] SPEAKER_00: And I think the best entrepreneurs are the same way, right? They still have that heart of a, I'm a 12 or a 15 year old kid playing their favorite sport.
[12:41] SPEAKER_00: They, some days they don't even realize that there's millions of dollars at risk. They're just, they're just addicted to play in the game.
[12:46] SPEAKER_00: And, and usually the outcome is in their favor.
[12:49] SPEAKER_01: Yeah, no, that's interesting. Yeah. So as you look back, you know, on your journey here of being an entrepreneur, do you have any mentors that help you along the way?
[13:02] SPEAKER_01: Or, or even, I don't know, books that you read or examples that you followed, other successful entrepreneurs?
[13:11] SPEAKER_00: Absolutely. So I mean, I think education is a critical piece of entrepreneurship. And I know you're going to have one book, be the Holy Grail or one mentor.
[13:19] SPEAKER_00: But as an entrepreneur, you have to continually focus on education and moving your own, you know, personal forward in order to keep leading.
[13:28] SPEAKER_00: So, you know, I took some really good courses. I went to a course down a Texas A&M called T-PAP, the executive program for agriculture producers.
[13:36] SPEAKER_00: I'm part of a, I'm part of a coaching group, you know, Toronto called the strategic coax that's been really good.
[13:42] SPEAKER_00: As you mentioned, we implemented EOS. I probably read two to four books a month, depending on the month of the year.
[13:49] SPEAKER_00: And I'm not a fairytale book guy. I pretty much read all business books. So, you know, things such as the 5am club, a good degree, and the E-Mith principle, you know, they all still sit beside my bed.
[14:03] SPEAKER_00: I'm reading one right now called indistractable that just talks about how all the companies out there are finding ways to distract us.
[14:10] SPEAKER_00: That's how they make their money. And so on, we set our life up to be indistractable.
[14:14] SPEAKER_00: So, yeah, constant reading. When it comes to mentors, I think you try to find them on different areas of your life.
[14:20] SPEAKER_00: So, not only do we have mentors, we have advisors for our companies that I think, you know, see the future slightly different than maybe the normal to help kind of guide some of my principles and maybe call me out if they think I'm pushing the principles too far one way or the other past, black or white.
[14:35] SPEAKER_00: So, you know, I think you always want to surround yourself with different types of people, right? You don't just want mentors that think the way you do because they'll leave you open to a blind spot.
[14:46] SPEAKER_00: But, you know, I just, I think you want to surround yourself with mentors, with friends, and with education that help round out your leadership style.
[14:53] SPEAKER_01: All right, super. Now, obviously, we all know that, you know, being an entrepreneur in many ways is a 24 or 7 job.
[15:01] SPEAKER_01: How would you describe what your work life balance is?
[15:06] SPEAKER_00: Yeah. I probably have to call it more like work life integration.
[15:11] SPEAKER_00: So, I mean, you know, from the outside looking in, I coach both my kids hockey. So, I mean, all winter, I'm at the ring by, you know, 430 most days.
[15:21] SPEAKER_00: And there for two or three hours every day, which, you know, I think a lot of entrepreneurs would probably struggle with.
[15:26] SPEAKER_00: And even some people in eight to five jobs would have a hard time getting off and for to go coach hockey.
[15:30] SPEAKER_00: So, can we make, can I make time for the early important stuff? Absolutely.
[15:36] SPEAKER_00: Is there days where I, you know, worked till 2 o'clock in the morning and started again at 6 or get up at 5 or 6 most days.
[15:42] SPEAKER_00: And absolutely there is. But I think the hardest part for a peer work life balance for an entrepreneur is if you set your business up right,
[15:50] SPEAKER_00: you literally do all the work on things you love doing. Right? So step one, I would always say, I made a mistake quite a few times when I was younger that we don't make anymore.
[16:00] SPEAKER_00: Is that if I find good people, I hire them. And then we find work afterwards. Entrepreneurs are really good at finding enough work for everybody.
[16:07] SPEAKER_00: But usually they find way too much work. They burn out and then they hire people, which tends to be their own person because you're your your backs against the wall.
[16:15] SPEAKER_00: So the one thing we follow, you know, pretty closely now is that if we ever have access or or see a good person that we want, we find a way to hire them.
[16:23] SPEAKER_00: And then we build the work around them. So that that's really allowed us to delegate to kind of elevate our our business structure a lot more simply or simpler than we used to in the past.
[16:33] SPEAKER_00: And then, you know what? I also find two of the more you delegate, you know, the more stuff you work on that you're passionate about, but it's also higher level.
[16:40] SPEAKER_00: So I probably get I probably get more tired quicker than I used to because I had, you know, I had tasks that maybe worked at my level that I was still doing before because we hadn't hired the right people.
[16:49] SPEAKER_00: But for me, those were almost a break because they weren't necessarily real mentally draining.
[16:54] SPEAKER_00: We're now most of the stuff I work on is pretty mentally draining. So, you know, I find that I actually get points in time in the day now that I have to stop and and had home and place a many sticks and go for a run or whatever, just to kind of revamp up to get on to the next hard task.
[17:08] SPEAKER_01: You find it hard. You know, I've had this discussion recently with another entrepreneur just about, you know, you talked about delegating right and
[17:19] SPEAKER_01: is it hard when you own your own business to let go and let other people do their job?
[17:28] SPEAKER_00: Absolutely. I understand how that can be hard and why I would say as entrepreneurs, one thing we tend to do is understand on team members.
[17:40] SPEAKER_00: So when delegating is tough is when you've hired somebody that simply isn't ready for the position you're about to delegate to and sometimes as entrepreneurs, we want to feel that we're the smartest at everything.
[17:49] SPEAKER_00: So we almost and then we're a little bit cheap because it's our own money. So we actually hire somebody that's underqualified for the position.
[17:55] SPEAKER_00: I would say that every time that I've overspent on people and hired people that I would say almost overqualified, I've been so surprised at how fast I can delegate to be honest, how there's a lot of parts of my business that they're just simply better than yet.
[18:10] SPEAKER_00: My COO is phenomenal at HR and it was a part that frustrated me. Not that I really like being around the team and building a culture, but kind of the little normal day to day complaints or wins.
[18:23] SPEAKER_00: I just didn't have enough time to deal with them all and he's really good at it. I'm a CPA that has a full time CFO who's a CPA because I kind of joke that I'm a recovering accountant.
[18:32] SPEAKER_00: I don't really enjoy spending hours on a spreadsheet and he does. So I think it's just ensuring that you really hire people that are qualified for what you're about to delegate and not only qualified, probably better than you so that after you delegate a few times, I mean, you almost enjoy the outcomes because they're better and more in depth than what you would have done.
[18:53] SPEAKER_01: All right, super. So Christian, I'm just before we finish off here. I just want to ask you a couple of things about where you live, like, Musimen. Can you maybe describe that area of the province?
[19:06] SPEAKER_00: Yeah, so Musimen is the town right on the number one highway. It's only 15 miles from the Manitoba border. It's right beside a nutrients biggest bond ash mine.
[19:13] SPEAKER_00: So it's a community of about 3500 people, but the 50 kilometer trading radius is probably 65,000. So it acts a lot a lot bigger than it is.
[19:23] SPEAKER_00: We live on an acreage just self-atown about 20 kilometers. It's actually where my dad grew up. I bought my graph as farm for him. And that's where my wife and kids that I live and spend a lot of time, you know, playing sports, especially hockey and horses.
[19:37] SPEAKER_00: I got a little girl that's addicted to horses. And so we have, you know, we have a lot of fun, we get outside and and playing sports and spend time with horses.
[19:45] SPEAKER_01: And what do you like about being from Saskatchewan and the province of Saskatchewan?
[19:52] SPEAKER_00: You know, I think the one thing about Saskatchewan is that it's almost got a bit of an underdog syndrome, right? When it comes to not only our country, but maybe around the world.
[20:01] SPEAKER_00: And I think Saskatchewan people in general have kind of grabbed that by the horns and almost thrive on it.
[20:07] SPEAKER_00: So there's, I find that the entrepreneurial community is, you know, it's really enjoyable to visit with. And there's a lot of people that are rooting for each other to be successful and have success in Saskatchewan.
[20:20] SPEAKER_00: And you know, it's no different than when we're all playing sports. I think there's a little less pressure if you're the underdog. And sometimes that does, you know, that does unleash a little more potential.
[20:29] SPEAKER_00: And so, you know, I think that's a little more potential. We always kind of joke right it allows common people to achieve uncommon results.
[20:35] SPEAKER_00: So that's something that I'd say is pretty unique about Saskatchewan.
[20:39] SPEAKER_01: You know, you know, obviously I, you know, I have a personal interest because my wife, some Saskatchewan, but, but I always find that there's a sense of pride there.
[20:50] SPEAKER_01: No matter where you are, you know, whether you're in Calgary or whether you're in Newse Joc or whether you're in Toronto, if you're from Saskatchewan, that pride never leaves you, right?
[21:03] SPEAKER_00: Yeah, I mean, I think it's, it's why the Saskatchewan Rufferiders are almost an national team, right?
[21:12] SPEAKER_00: Even if they're not still there, there's definitely no shame in saying you're born or you're from Saskatchewan.
[21:18] SPEAKER_00: And like I said, I think it has a little bit tied to that kind of underdog status and that we're, that we're a little bit gritty.
[21:24] SPEAKER_00: And I kind of joke about our value of their count isn't an option.
[21:28] SPEAKER_00: I mean, when we're looking for people and people apply, I'm not going to lie to you.
[21:32] SPEAKER_00: We lean heavily to those, you know, those from rural Saskatchewan, especially in that have a team sports background.
[21:39] SPEAKER_00: Because they understand how to work together. They understand that, you know, quitting isn't an option.
[21:44] SPEAKER_00: It's, you know, it's just a challenge and that you rally together in order to, to reach results.
[21:48] SPEAKER_00: And so I think that, I think you, I think you'd see that across the country too, that, you know, we're all Saskatchewan, especially, are people that, that most companies are looking to hire.
[21:57] SPEAKER_01: Yeah, exactly. And I got that work ethic and everything about, you know, working hard and that's great.
[22:06] SPEAKER_01: So thanks very much, Christian, for joining us today.
[22:10] SPEAKER_00: No problem. Thanks for having me.
[22:12] SPEAKER_01: All right. That was Christian Hebert, who is managing partner of Hebert, Green Ventures. I'm Mario Toneguzi.
[22:19] SPEAKER_01: This has been Saskatchewan's podcast on Canada's podcast network. Thanks for joining us today.