Kaitlyn Gottlieb

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[00:33] SPEAKER_01: It's Edmonton's podcast on the Canada's podcast network.
[00:50] SPEAKER_00: Hello, this is Mario Toniguzi coming to you today with Edmonton's podcast,
[00:55] SPEAKER_00: a member of Canada's podcast network, where we talk to the entrepreneur's who are making it happen here in the city of Edmonton, Alberta.
[01:05] SPEAKER_00: Caitlin Goldleib has been a successful realtor in Calgary for a number of years,
[01:11] SPEAKER_00: but she recently moved to Edmonton to set up the exclusive real estate brokerage.
[01:16] SPEAKER_00: Welcome to the show, Caitlin, and thanks for taking the time today to be here for our listeners.
[01:22] SPEAKER_02: Oh, it's my pleasure. Thank you for having me.
[01:24] SPEAKER_00: Tell us a little bit about yourself, where you're from, and how you became a realtor.
[01:29] SPEAKER_02: Thank you. Okay, so I've been in real estate for coming on 10 years now,
[01:34] SPEAKER_02: but for me, it's been so much more than a career. It's also my passion.
[01:38] SPEAKER_02: I was born and raised in Calgary, so I naturally started out in oil and gas,
[01:43] SPEAKER_02: originally wanting to be a landman, but dipping my toes into the petroleum land program.
[01:48] SPEAKER_02: I found out fairly quickly that I had a curiosity that was stronger and marketing and working for myself.
[01:54] SPEAKER_02: So working at a real estate law firm at the time, I started graduating over to real estate,
[02:01] SPEAKER_02: and I've been in it for coming on about 10 years now.
[02:05] SPEAKER_00: Did you need financing when you first started as a realtor?
[02:08] SPEAKER_02: I did. So starting in real estate is a very expensive endeavor.
[02:13] SPEAKER_02: So what they don't tell you is how long it actually takes to get going.
[02:17] SPEAKER_02: I believe on average, they say you need to have about six months of your typical income saved.
[02:22] SPEAKER_02: So it's tough, but it was really rewarding.
[02:25] SPEAKER_00: And how has business been for you?
[02:28] SPEAKER_02: It's been really rewarding. It's been really exciting.
[02:31] SPEAKER_02: It's been challenging at times. It can be a bit deflating, but overall, it's been phenomenal.
[02:37] SPEAKER_02: It's an industry that always has its peaks and valleys.
[02:39] SPEAKER_02: So you've definitely learned to be resilient and focused on your long-term goals,
[02:44] SPEAKER_02: but overall, I've absolutely loved it.
[02:47] SPEAKER_00: Well, speaking of long-term, what's your vision of how the brokerage is going to look like
[02:52] SPEAKER_00: in the future?
[02:53] SPEAKER_02: Yeah, so long-term, I'd love to see myself more as a full-time broker position,
[02:58] SPEAKER_02: where I'm a little bit less involved in the buying and selling process,
[03:01] SPEAKER_02: and more concentrated on mentoring new agents.
[03:04] SPEAKER_02: I've been extremely lucky to work under George, my broker,
[03:07] SPEAKER_02: who's always supported my goals and dreams.
[03:10] SPEAKER_02: And I've attributed most of my success to this,
[03:12] SPEAKER_02: so I look forward to playing a larger role for new agents as he did for me.
[03:17] SPEAKER_02: My immediate plans for expansion definitely include Canmore,
[03:20] SPEAKER_02: as my family lives and runs businesses there.
[03:23] SPEAKER_02: So it's a town that I love with a huge potential for real estate,
[03:26] SPEAKER_02: so I'd love to explore a boutique team there.
[03:30] SPEAKER_00: What are the biggest benefits for being an entrepreneur for yourself being an Edmonton?
[03:36] SPEAKER_02: Edmonton's a phenomenal city.
[03:38] SPEAKER_02: It's definitely thriving with entrepreneurs, which I love.
[03:41] SPEAKER_02: The one thing I've really noticed here is that Edmontonians love to support local,
[03:45] SPEAKER_02: which I've always admired in communities in cities big and small.
[03:49] SPEAKER_02: It's a very friendly city with a lot to offer and constant expansion.
[03:54] SPEAKER_00: When you look at Edmonton, what about some of the tough points about being an Edmonton
[03:58] SPEAKER_00: or challenges of being an Edmonton?
[04:02] SPEAKER_02: Well, probably one of the toughest challenges about moving here also coupled with a tough market.
[04:08] SPEAKER_02: I'd say it would be developing skills to adapt and pivot quickly and efficiently.
[04:13] SPEAKER_02: The market's been changing so quickly that business needs to adapt to that.
[04:17] SPEAKER_02: I think that having a proper business plan in place to following good times in bad is key
[04:23] SPEAKER_02: and having the ability and courage to take a hard look at my business when it wasn't working
[04:28] SPEAKER_02: and pivot quickly has been imperative.
[04:31] SPEAKER_00: Now, we do some of our best work outside of the office.
[04:34] SPEAKER_00: Is there a place in Edmonton close to where you live or work,
[04:38] SPEAKER_00: where you like to go to recharge, get inspired, or just simply think about your business?
[04:43] SPEAKER_02: Absolutely.
[04:44] SPEAKER_02: So I'm really lucky to live close to my gym, which is definitely my safe place when I need a recharge.
[04:51] SPEAKER_02: So I usually head to Body by Bennett, keeps me feeling healthy, alert, and energized for long days.
[04:56] SPEAKER_02: But I'd say my best inspiration probably comes from being around other entrepreneurs.
[05:01] SPEAKER_02: I try and take any chance I get for coffee or lunches.
[05:06] SPEAKER_02: If I can't see them in person or times a bit tight, I also love to follow them online.
[05:12] SPEAKER_02: Sounds really simple, but I think watching people grow their businesses is really inspiring,
[05:17] SPEAKER_02: and that definitely gives me the push that I need.
[05:20] SPEAKER_00: Now knowing what you know about Edmonton just being there, what advice would you give entrepreneurs in how to start a business in the city?
[05:29] SPEAKER_02: My biggest piece of advice for starting a business in Edmonton would probably be to be off and take genuine and humble.
[05:36] SPEAKER_02: The cities filled with really hardworking people who support each other, and they want to see you succeed.
[05:41] SPEAKER_02: But I think they really need to see and value who you are.
[05:46] SPEAKER_00: What is the first hour of your day look like when you get up in the morning?
[05:51] SPEAKER_00: Is there a specific routine or ritual that you follow that help you get motivated and start the day?
[05:57] SPEAKER_02: For sure. So my day always starts with coffee, emails, and a critical items path.
[06:02] SPEAKER_02: There's a lot of days where my to-do list seems to exceed the hours I have, so I've learned that mornings are my best time to lay out my day,
[06:11] SPEAKER_02: ensure my most important items are taken care of.
[06:13] SPEAKER_02: So before I see clients or have meetings, I get my work out of the way.
[06:17] SPEAKER_02: If you look with a shake, you've the dogs, and then get started on that.
[06:21] SPEAKER_00: Do you think entrepreneurs have to be weird or unique or just wired differently?
[06:27] SPEAKER_02: I do. I think what I love about entrepreneurs is that most of them are so passionate.
[06:33] SPEAKER_02: Those are my favorite kind of people.
[06:35] SPEAKER_02: They really believe that it doesn't, or I really believe that it doesn't matter what the business is,
[06:40] SPEAKER_02: from non-profits to highly successful tech startups.
[06:45] SPEAKER_02: Most of the entrepreneurs that I meet love to talk about what they do and really put their heart and soul into it.
[06:50] SPEAKER_02: And I really feel that their self-fulfillment comes from the passion that they get from it,
[06:56] SPEAKER_02: and it's rewarding for a beyond monetary measure.
[07:00] SPEAKER_00: Are there any books that you're reading right now or listening to and why?
[07:06] SPEAKER_02: So I'm definitely addicted to audits just always being in the car.
[07:10] SPEAKER_02: I'm always trying to read books that will further my business, but sometimes I just need a little bit of a break.
[07:16] SPEAKER_02: So right now I'm reading Becoming by Michelle Obama, who might find just very inspiring.
[07:23] SPEAKER_02: And then I'm also going to be starting original by Adam Grant, which is another author that I really love for business books
[07:30] SPEAKER_02: and sort of thinking outside the box.
[07:32] SPEAKER_00: Now in the books that you've read or listened to in the past,
[07:35] SPEAKER_00: are there any that you want to recommend to listeners who were also aspiring entrepreneurs?
[07:41] SPEAKER_02: Sure. So some of my favorites that I've found so far would be never eat alone.
[07:46] SPEAKER_02: The lean startup rework and outliers for women specifically.
[07:52] SPEAKER_02: I also really enjoyed the confidence code lean in and the well-spoken women.
[07:58] SPEAKER_00: What online or offline tools do you use on a daily basis?
[08:03] SPEAKER_02: My favorite online tools would be Slack for teams, prospects for realtors.
[08:10] SPEAKER_02: And since I'm always in my car, definitely audible drop box ever known in fresh books are my go-to apps.
[08:16] SPEAKER_02: For organization.
[08:18] SPEAKER_00: Okay. How do you balance, you know, obviously being a realtor is a very busy time and you're always on call almost.
[08:25] SPEAKER_00: How do you balance work and how do you relax and not think about work and are there some favorite activities you like to do and Edminton?
[08:33] SPEAKER_02: So most of my work life balance comes from traveling, spending time with my family, or learning about other things that I'm passionate about.
[08:41] SPEAKER_02: Right now I'm actually studying to become a smalle and I try and volunteer my spare time with animal rescues.
[08:48] SPEAKER_02: So living next to a dog park is great. Edminton also has a really phenomenal food scene as well as summertime farmers markets.
[08:56] SPEAKER_02: So on weekends I like to just get outside and enjoy my time that way.
[09:00] SPEAKER_02: Probably escaping to the mid the mountains though is my favorite way to relax, slow down and enjoy some downtime.
[09:06] SPEAKER_02: So we spend a lot of our time in Jasperin and Kenmore.
[09:11] SPEAKER_00: If you weren't doing what you do now as a realtor, is there a profession you'd like to do?
[09:17] SPEAKER_02: Yeah, I mean without a doubt I probably would be a veterinarian.
[09:21] SPEAKER_00: Oh cool. Why is that?
[09:23] SPEAKER_02: I've just always loved animals and been very passionate about them.
[09:28] SPEAKER_02: And I just feel that they evoke a lot of emotion and I just love the happiness that they bring being around them.
[09:35] SPEAKER_00: Is there a job that you wouldn't want to do?
[09:38] SPEAKER_02: Oh good question. Probably anything that doesn't involve being around people or animals probably wouldn't be able to keep my interests for very long.
[09:48] SPEAKER_02: So I'm pretty fascinated by psychology but less interested in technology.
[09:53] SPEAKER_00: In business, what is your favorite word, quote or sentence that you'd like to use?
[09:59] SPEAKER_02: Adaptable. So I honestly believe that it's the most important quality to success.
[10:04] SPEAKER_02: In my work specifically in the last few years, I also tend to like remind me people that you haven't lost money until you've sold your last home.
[10:13] SPEAKER_00: Now is there a least favorite word or sentence that you don't like to hear?
[10:19] SPEAKER_02: Probably the sentence and too busy or I don't have time.
[10:24] SPEAKER_02: I think we can probably all agree that we need to make time for priorities.
[10:28] SPEAKER_02: But I do sometimes feel like I'm too busy has become an overly common excuse.
[10:35] SPEAKER_00: If you had to pick one or two words to describe yourself, what would they be and why?
[10:40] SPEAKER_02: Sure, okay. So passionate and curious.
[10:42] SPEAKER_02: Yes, passionate because when I love something I'm all in and curious because I just love to learn if school were paying career, I think I'd be a full time student.
[10:53] SPEAKER_00: Is there anything right now that's keeping you up at night?
[10:56] SPEAKER_02: For sure, I think that I can be a bit of a warrior so I tend to overplan to compensate for that.
[11:02] SPEAKER_02: So I do feel I struggle when things are a little out of my control. That can lead to sleepless nights but something I'm definitely working on.
[11:10] SPEAKER_00: Everyone these days seems to have a bucket list. What's the top of your bucket list right now?
[11:18] SPEAKER_02: Italy is definitely the top of my bucket list.
[11:21] SPEAKER_02: Before that I was an African safari and scuba diving which I've had the chance to do.
[11:28] SPEAKER_02: Italy I've been saving for years for a special occasion and now I'm waiting to complete my small A's exam.
[11:35] SPEAKER_02: So that's definitely what I look forward to.
[11:37] SPEAKER_00: Do you have any advice that you may have received over the years from others that you can pass on to entrepreneurs or aspiring entrepreneurs?
[11:47] SPEAKER_02: My favorite piece of advice has always been to surround yourself with people that are smarter with you.
[11:53] SPEAKER_02: And to remind yourself that if you're ever in a room that you're the smartest person, you're probably in the wrong room.
[11:59] SPEAKER_02: I think that it is so important to surround yourself with people who motivate you and support you but most importantly inspire you.
[12:08] SPEAKER_02: Another piece of advice that probably give would be that it's okay to ask questions and that you should always strive to be evolving, bettering yourself, your business and your education.
[12:19] SPEAKER_00: Okay, I'm going to give you a different kind of a question here.
[12:23] SPEAKER_00: Imagine this. There's a small tropical island just off of Fiji that only has one phone booth with no internet.
[12:30] SPEAKER_00: We're going to drop you off and you won't have a computer, smartphone, tablet, any sort of device.
[12:36] SPEAKER_00: You can use the phone booth located there anytime to call the boat and we'll come pick you up.
[12:42] SPEAKER_00: How long do you think it would take you before you made that phone call and what would you do while you were there?
[12:48] SPEAKER_02: Okay, well, there's not much that I love more than a beach and being in the water.
[12:55] SPEAKER_02: So considering how hard it is to get me away from working into the sun, I think you might have to actually send for me.
[13:03] SPEAKER_00: Okay. Is there anything you would like to add, Caitlin, before we leave you or before you leave us today?
[13:09] SPEAKER_02: The only thing I think I'd like to add is just to be kind to yourself.
[13:14] SPEAKER_02: I feel that in a competitive world where the traits of entrepreneurs are often described as having thick skin,
[13:20] SPEAKER_02: determinations, mastery and perseverance, it's also really important to remember to celebrate the little wins along the way
[13:27] SPEAKER_02: to forgive your mistakes and to be proud when you keep going, especially in difficult times.
[13:32] SPEAKER_02: Okay, I think that the overwhelming thing that I learned is that you get to determine what success means to you
[13:39] SPEAKER_02: and it's really important to remember that and to set it on your own terms.
[13:44] SPEAKER_00: How can our listeners get a hold of you if they want to reach out and get in touch with you?
[13:48] SPEAKER_02: Sure. So I can always see reached by email at kateland at exclusiveadminton.com online through my website at kateland.loop.com
[13:57] SPEAKER_02: or for the creatives you can find me on Instagram at kateland.bottles.
[14:01] SPEAKER_00: Okay, thank you, Caitlin, for being our guest on Edmonton's podcast.
[14:06] SPEAKER_00: I've learned a lot about you, your business and I'm sure our listeners have as well.
[14:11] SPEAKER_00: Thank you so much.
[14:13] SPEAKER_00: Hey there, thanks for taking the time today to listen to Edmonton's podcast on Canada's podcast network.
[14:21] SPEAKER_00: We hope you enjoyed the show today.
[14:23] SPEAKER_00: Make sure you sign up for our newsletters and write a review for us on iTunes and then connect with us on Twitter,
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[14:35] SPEAKER_00: You can also check out what other entrepreneurs are doing across the country.
[14:40] SPEAKER_00: See you next time.