Igniting a culture of self-love for women across the globe

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[00:00] SPEAKER_01: Welcome to Canada's Podcast.
[00:05] SPEAKER_01: Hello, I'm Mario Tonoguzi,
[00:07] SPEAKER_01: managing editor of Canada's Podcast.
[00:09] SPEAKER_01: My guest today on Calgary's Podcast is Collette Hammond,
[00:13] SPEAKER_01: who is president and CEO of Brotopia.
[00:17] SPEAKER_01: Thanks for joining us today, Collette.
[00:19] SPEAKER_02: Thanks, Mario. Happy to be here.
[00:21] SPEAKER_01: All right, let's talk a little bit first of all about Brotopia.
[00:25] SPEAKER_01: Just explain to our viewers and listeners what is that?
[00:29] SPEAKER_01: That is.
[00:30] SPEAKER_02: Sounds good.
[00:32] SPEAKER_02: So we are a full service,
[00:34] SPEAKER_02: luxury and swimmer store.
[00:36] SPEAKER_02: So we basically take the pain out of this product for women.
[00:40] SPEAKER_02: So you can just walk in and we do all the work out of what is normally a very painful process,
[00:46] SPEAKER_02: not only that, but also emotionally triggering for women.
[00:50] SPEAKER_01: How did you start with this?
[00:52] SPEAKER_01: And how long ago did you start it, by the way?
[00:55] SPEAKER_02: 15 years.
[00:57] SPEAKER_02: And so yeah, it started because I was on a maternity leave
[01:02] SPEAKER_02: and I was doing mom and baby fitness classes.
[01:05] SPEAKER_02: And at this time, I needed a better sports bra.
[01:08] SPEAKER_02: And so I looked long and far for one that fit me because I have some curves.
[01:15] SPEAKER_02: And I couldn't find a great one.
[01:19] SPEAKER_02: And then I randomly walked into a store one day and asked the girl that was working.
[01:22] SPEAKER_02: And one of the other challenges that people face in this is when you're looking for a sports bra,
[01:27] SPEAKER_02: a lot of sporting goods stores are heavily male employed.
[01:30] SPEAKER_02: And you don't want to talk to a guy about these challenges.
[01:33] SPEAKER_02: So I found the one girl working and I'm like, do you have a sports bra that is fantastic?
[01:38] SPEAKER_02: And she's like, we carry Oprah's sports bra.
[01:41] SPEAKER_02: And I knew right away, I'm like, okay, Oprah uses it and where is it?
[01:44] SPEAKER_02: It should work for me.
[01:46] SPEAKER_02: So at that time, I had my baby on me in a carrier sleeping and I didn't want to wake him up.
[01:50] SPEAKER_02: So I'm like, oh, I'll come back.
[01:51] SPEAKER_02: So I went and found a place online that had it and you could book in by appointment only.
[01:57] SPEAKER_02: And while I was chatting with the girl, it was, it was really hard to find them.
[02:02] SPEAKER_02: And she said they were doing this as kind of a side business now.
[02:05] SPEAKER_02: And told she to me how well they were doing.
[02:08] SPEAKER_02: And I thought if this small business in a warehouse district of Calgary is killing it,
[02:15] SPEAKER_02: I think I can bring something better to the market.
[02:17] SPEAKER_02: And you have so far.
[02:24] SPEAKER_01: What, you know, what was the toughest thing for you to start this company and start this business?
[02:32] SPEAKER_01: What are the biggest challenges you had to overcome?
[02:35] SPEAKER_02: That's a great question.
[02:36] SPEAKER_02: See, it's funny because I don't know if it kicked in right away.
[02:39] SPEAKER_02: But I remember because I worked full time.
[02:43] SPEAKER_02: So because I worked full time, I had assets.
[02:47] SPEAKER_02: I got lending very easily.
[02:50] SPEAKER_02: So that wasn't the issue.
[02:52] SPEAKER_02: I think I was probably just overly optimistic.
[02:55] SPEAKER_02: And I'm like, well, this is going to work.
[02:57] SPEAKER_02: Why wouldn't it work?
[02:59] SPEAKER_02: And so I think the biggest challenge is once your doors are open, no matter what type of business you are,
[03:06] SPEAKER_02: you assume business is going to pour in because now you're open and you're there.
[03:10] SPEAKER_02: And I think I don't, I didn't realize how much work it would take to build up a loyal clientele.
[03:16] SPEAKER_02: And I remember at the time I had a full time nanny and I had two children.
[03:23] SPEAKER_02: And I was throwing up every day from the stress that my body was carrying that never done something so financially challenging with my own money.
[03:32] SPEAKER_02: I might end up finding me.
[03:36] SPEAKER_02: She's like, ask me just like, can I ask you a question and maybe I'm crossing a boundary?
[03:40] SPEAKER_02: And I said, no, please for sure.
[03:42] SPEAKER_02: And she's like, are you pregnant again?
[03:45] SPEAKER_02: And I'm like, oh, God, no.
[03:46] SPEAKER_02: She's a long saying God.
[03:48] SPEAKER_02: I said, it's just the stress of opening my new business.
[03:50] SPEAKER_02: And she's like, I've been going to church every Sunday and praying for you.
[03:59] SPEAKER_02: She didn't pray hard enough because then I had a third child.
[04:02] SPEAKER_02: But, but yeah, it's one of these things and one of the jokes I do make to people.
[04:08] SPEAKER_02: I'm like, there's three things nobody would do if they actually knew what the journey was like.
[04:14] SPEAKER_02: And like get married, have children or open a business.
[04:17] SPEAKER_02: Thank God for optimism.
[04:20] SPEAKER_01: Yeah.
[04:23] SPEAKER_01: Interesting.
[04:24] SPEAKER_01: Yeah.
[04:24] SPEAKER_01: So can you give me a sense from your 15 years later, like where you know how the brand has grown over that?
[04:36] SPEAKER_01: Of course.
[04:37] SPEAKER_02: It's so and what's so interesting is because when you stay on top of what's going on and you're doing SWAT analysis and some businesses saw things coming that would wipe them out and others didn't is 15 years later.
[04:53] SPEAKER_02: What I've seen has been our strength is truly the service component is that no matter what age women are, we know so little about bras because we get told that it should be a certain way by somebody mass producing that when they come in, they're looking for the education and the service.
[05:11] SPEAKER_02: And that's what's kept us going.
[05:13] SPEAKER_02: And then I think the other part, which is a market that most people aren't chasing because people always want what's young and new and exciting is we really focus kind of on Gen X and boomers and so that market.
[05:29] SPEAKER_02: They still want to know what am I buying?
[05:31] SPEAKER_02: What's the quality?
[05:32] SPEAKER_02: They ask a lot of questions and we have those answers.
[05:35] SPEAKER_02: So I think those are the things that I look at even like our 15 year legacy, what's kept us going and then just always seeking out like the brands we know that are solid, which some of those brands are third and fourth generation ran from all around the world.
[05:54] SPEAKER_02: So it's very interesting to see what has worked.
[05:58] SPEAKER_01: Are you surprised you're still doing this 15 years later?
[06:01] SPEAKER_02: Yes, I am.
[06:07] SPEAKER_01: Why are you surprised because of the beginning or?
[06:11] SPEAKER_02: Okay, I think it's twofold.
[06:13] SPEAKER_02: Okay.
[06:14] SPEAKER_02: But it's I think if this is where you realize that you really have entrepreneurship in your blood or you don't.
[06:20] SPEAKER_02: I remember the piece so I used to work in corporate.
[06:24] SPEAKER_02: And at left I opened this while working in oil and gas and you got paid twice a month.
[06:31] SPEAKER_02: No questions asked.
[06:32] SPEAKER_02: There was no if amser but twice a month you're accounting increased and carrying like you need guts of steel for a lot of entrepreneurship and carrying the challenges after 15 years.
[06:48] SPEAKER_02: And so it's funny because even in a summary conversation yesterday, there was there's been an economic crash the one in like 1314 then we have.
[06:59] SPEAKER_02: Pandemic you had crazy increases in property taxes which get passed on to tenants from our city of Calgary.
[07:07] SPEAKER_02: And so there's always something that you can make the best predictive business plan in your life that you don't see coming.
[07:15] SPEAKER_03: Yeah.
[07:17] SPEAKER_02: And so yeah, and so there's times that I still go back to thinking like God it was so much easier to get paid.
[07:23] SPEAKER_02: I know more entrepreneurs and I'm I identify to this group.
[07:28] SPEAKER_02: We could never go back to having to answer to a boss.
[07:34] SPEAKER_01: No, I know.
[07:37] SPEAKER_01: It's it's it's different once you know because you know my background of 35 years in an office at the Calgary, Harold.
[07:44] SPEAKER_01: It's incredible until I got my walking paper paper so to speak.
[07:49] SPEAKER_01: And so nine years later, like coming up in nine years in January, but you know, I could never see myself going back.
[08:00] SPEAKER_01: Yeah, you know to that kind of.
[08:03] SPEAKER_01: I'm going to say lifestyle but work style I guess.
[08:06] SPEAKER_01: No, it's true.
[08:07] SPEAKER_01: It's it's once you taste that it's hard to get it out of your blood.
[08:13] SPEAKER_02: And the one that I laugh about and I'll challenge you one of the most.
[08:16] SPEAKER_02: Can you imagine putting in a time off request now nine years away?
[08:21] SPEAKER_01: Yeah.
[08:24] SPEAKER_01: So I had a blanket periods of time where I couldn't take time off right?
[08:29] SPEAKER_01: Of course.
[08:30] SPEAKER_01: Yeah.
[08:31] SPEAKER_01: And so that's the way.
[08:32] SPEAKER_01: But so what were you doing before this?
[08:35] SPEAKER_02: Well, and it's fun.
[08:37] SPEAKER_02: Sorry, even just going on to your career.
[08:38] SPEAKER_02: I remember one of my very first jaws was delivering newspapers in my home town.
[08:43] SPEAKER_02: So never could you have convinced me then with what I was doing that newspapers wouldn't be as prevalent today.
[08:50] SPEAKER_02: I worked in I worked in corporate and oil and gas.
[08:54] SPEAKER_02: I worked I have a background in tax.
[08:56] SPEAKER_02: And so I knew a lot about tax.
[08:59] SPEAKER_02: And then I kind of switched screws a lot and then I'd done my masters to end in MBA and start working supply chain.
[09:07] SPEAKER_02: And it was also an interesting time because my very last projects and I'm going through the years because it was maternity leave that kind of switched to the life change to this was like 2011 2012.
[09:22] SPEAKER_02: Oil and gas was booming.
[09:25] SPEAKER_02: Projects were going up everywhere.
[09:28] SPEAKER_02: And so everything we were analyzing was about like scarcity of resources, people, products and specialists.
[09:36] SPEAKER_02: And how are we going to keep up with this?
[09:38] SPEAKER_02: And then obviously a year and a half to later it was such a big crash that I worked in a department.
[09:45] SPEAKER_02: This was another sobering moment that I made a good choice even though it's a challenging one.
[09:49] SPEAKER_02: I worked in a department that had I think 350 people at the time and I went to a Queen's alumni event ran into a former colleague.
[09:59] SPEAKER_02: And he said, do you know how many people work in our former department now?
[10:03] SPEAKER_02: And he said no, he's like 65.
[10:05] SPEAKER_03: Oh yeah.
[10:05] SPEAKER_02: So you hear these things.
[10:08] SPEAKER_02: Even if you're having a bad day you're like, okay, I still have some control over what I'm doing.
[10:12] SPEAKER_00: Discover the latest trends, strategies and success stories in the ever evolving world of business.
[10:20] SPEAKER_00: Canada's podcast.com subscribe now.
[10:23] SPEAKER_01: You know, when you look at say the corporate work and especially what you're doing, you're looking at numbers a lot in that side of things.
[10:34] SPEAKER_01: But yeah, not to say that you're not on the retail side of things, but it's retails more of a people oriented business, right?
[10:43] SPEAKER_01: How did you make that transition?
[10:46] SPEAKER_02: That's a great question.
[10:48] SPEAKER_02: So even when I was growing up, I worked a bit like ahead of a couple fast food jobs and it's not 11.
[10:56] SPEAKER_02: So those were kind of my entry level learn how to have a career.
[11:01] SPEAKER_02: And I never even worked in a retail store.
[11:05] SPEAKER_02: So one of the things I depended on, other while doing interviews, we would ask different questions.
[11:12] SPEAKER_02: And big chains have everything calculated and algorithm and we'd take notes on like, what are they doing and learn a lot from my staff.
[11:23] SPEAKER_02: How to run the retail store.
[11:27] SPEAKER_02: And I think the biggest shift from being an employee to having your business to is the people management side because everything that was once someone else's risk is now yours.
[11:40] SPEAKER_02: Including labor standards and making payroll and all the other things.
[11:46] SPEAKER_02: So even if you have a team at another company, they're coming up with the money to pay them.
[11:53] SPEAKER_02: So this was probably some of the biggest switches.
[11:58] SPEAKER_01: What kind of a person do you think it takes to be a success as an entrepreneur?
[12:06] SPEAKER_02: As an entrepreneur. Well, once my other joke, you have to have had childhood trauma and add on ADHD.
[12:19] SPEAKER_02: And funny enough, on a beach and Sicily, I met two American professional athletes.
[12:26] SPEAKER_02: And they told me the same thing. They said there's these families that go and hire and spend thousands of dollars on coaches.
[12:32] SPEAKER_02: And they told me the biggest indicator of athlete performance is childhood trauma.
[12:36] SPEAKER_02: So you have to be able to handle uncertainty.
[12:40] SPEAKER_02: And I think it's I know I have a lot and I make that joke and I have a lot of entrepreneur friends that did not have easy childhoods or had some difficulties growing up.
[12:50] SPEAKER_02: And they grew to have grit and perseverance more than maybe my peers that come from comfortable upbringing.
[12:58] SPEAKER_02: And I think it's a lot of things. But that and then most of us, yeah, like our brains are just going in a million directions.
[13:06] SPEAKER_02: And we can never complete all the projects we can think up in a day.
[13:10] SPEAKER_02: And it's that it's that living with uncertainty.
[13:14] SPEAKER_02: Like where I would listen to former employee, like employee former co workers during pandemic, talking about, oh, they're making us go back to the office.
[13:27] SPEAKER_02: And this or you know, there was talk that they're going to reduce our pay you as an entrepreneur.
[13:33] SPEAKER_02: You're like switching on parts to yourself. You didn't even know existed because you're either walking entire groups into a room to lay them off.
[13:40] SPEAKER_02: And you have no sense of your future personally or for that group.
[13:45] SPEAKER_02: And so it just takes like to me, like I said, this guts of steel.
[13:49] SPEAKER_02: It takes strength and courage at levels that I remember the comfort of being an employee.
[13:55] SPEAKER_01: Yeah, yeah.
[13:59] SPEAKER_01: Yeah, it's funny. It's funny. You say that I'm just going through my own heads.
[14:04] SPEAKER_03: I know please. That's why share it here is carrying too.
[14:08] SPEAKER_01: Yeah, entrepreneur.
[14:09] SPEAKER_01: But you know, the thing, you know, when you look at it and you know, you've gone through, you know, economic downturns, you've gone through a pandemic.
[14:20] SPEAKER_01: What does it take for you know, entrepreneur to have longevity despite the fact that you're going to have these things happening all the time, right?
[14:31] SPEAKER_01: And then in Calgary, of course, Calgary's got the other issue where it's up and down with the oil gas, right?
[14:40] SPEAKER_01: And the oil and gas industry and the economy.
[14:44] SPEAKER_01: So I like, you know, what's it? What advice would you give entrepreneurs to get through that?
[14:52] SPEAKER_02: I think it's yeah, no, and when you ask it in that format, okay, you have to stay in love with your business.
[15:01] SPEAKER_02: Like it is like a challenging marriage. Like it's not easy to stay married.
[15:05] SPEAKER_02: And you have to find what it is about this business that keeps you going your why as Simon's Nicole code.
[15:15] SPEAKER_02: If you don't know your why or you get disconnected from your why and I'm not preaching this, I live it and identify to this.
[15:24] SPEAKER_02: Those are the times that it's like the expression of people get burnt out.
[15:29] SPEAKER_02: It's not because they're doing too much. They're doing too much that doesn't excite them.
[15:32] SPEAKER_02: Yeah.
[15:33] SPEAKER_02: And you no longer have that love or excitement for your business.
[15:37] SPEAKER_02: You're not going to say it's your your staff field and energy and you don't you won't stay open.
[15:44] SPEAKER_02: Like you deal the opposite energy or I know a lot of abs and tumors.
[15:49] SPEAKER_02: They just somebody's running the company now and they lifestyle somewhere else or do other things.
[15:55] SPEAKER_02: So I think that is part of the longevity.
[15:59] SPEAKER_02: And there's parts to like there's things in any job as well that you have to stay on top of so cash flow expenses.
[16:13] SPEAKER_02: Always knowing that anything that can now put a wave of challenge.
[16:19] SPEAKER_02: Exchange rate fluctuations. Like if you're not on top of some of these things, even if it's a painful thing to think about and assess.
[16:26] SPEAKER_02: These are the things that wait people out.
[16:28] SPEAKER_01: But you've got to have a good, you know, a bit of an advantage there because you work with the financial stop, right?
[16:37] SPEAKER_01: And know that a lot of entrepreneurs don't, right?
[16:40] SPEAKER_01: They just know that hey, I can make these widgets and sell them, right?
[16:46] SPEAKER_02: Yes and no.
[16:47] SPEAKER_02: I get this comments of types two or the one I love is that people are like, oh, you have an MBA that must help you a lot.
[16:53] SPEAKER_02: And the part I can laugh about is it's so much easier to give advice.
[16:58] SPEAKER_02: I could kill a Harvard business review case study.
[17:01] SPEAKER_02: Somebody else's problems or cash problems.
[17:03] SPEAKER_02: I can solve that at an A plus level when it's your own the hardest part.
[17:09] SPEAKER_02: Mario no matter what your background is or what you were specialized in is now it's your risk.
[17:16] SPEAKER_02: It's your money.
[17:17] SPEAKER_02: It's the lawsuit has your name on it and taking the emotional.
[17:24] SPEAKER_02: And so sometimes that emotion that it blinds you in the decisions you're making.
[17:29] SPEAKER_02: And I think that's also why some businesses stay open is there is this love that even if this business hasn't been fruitful for a year or two or it hasn't provided you wealth or Bahamian Island, you have this love that keeps you going.
[17:46] SPEAKER_02: And again, back to the why that there's something in it that motivates you.
[17:51] SPEAKER_00: Stay ahead of the game with our expert tips and strategies that will help your business thrive in a digital era.
[17:58] SPEAKER_00: Canada's podcast dot com subscribe now.
[18:01] SPEAKER_01: What you know in building your business and in the beginning.
[18:06] SPEAKER_01: Like did you have any any.
[18:10] SPEAKER_01: I guess for lack of a better word a role models that you looked at whether they were through books or or entrepreneurs that you saw out there that.
[18:22] SPEAKER_01: That ready out there that kind of showed you showed you the way so to speak.
[18:28] SPEAKER_02: No, great question.
[18:31] SPEAKER_02: I think when I look at where I had influence from well to full.
[18:36] SPEAKER_02: I was raised in farming, which at one point in my life I never looked at it as entrepreneurship.
[18:42] SPEAKER_02: But our entire family were entrepreneurs.
[18:45] SPEAKER_02: They were other farmers or had an uncle that had gas station service station car dealerships.
[18:51] SPEAKER_02: And so it was always all around me.
[18:53] SPEAKER_02: And so you're going to get programmed to talk to partnership if you raised in it.
[18:57] SPEAKER_02: And then when I was opening this business, I did I found an article someone mentioned a business in the UK.
[19:04] SPEAKER_02: And I started reading about this business and her name Sarah Chumlin.
[19:08] SPEAKER_02: And she does this online online shopping in the UK was ahead of its time.
[19:13] SPEAKER_02: And she started as a catalog company.
[19:16] SPEAKER_02: And so it's just sometimes you mean that like person that you're like,
[19:20] SPEAKER_02: if someone did this so can I have somebody climbed Everest, I can climb Everest.
[19:26] SPEAKER_02: And so I started looking for kind of those inspirations.
[19:30] SPEAKER_02: There's a lot of obviously very bold female entrepreneurs in the market now between like Sarah Blakely's very the founder of Spanx.
[19:40] SPEAKER_02: I saw a lot about her. She was inspiring.
[19:42] SPEAKER_02: And mostly when I go and look for an entrepreneurship story, I love unlike the color of rags to riches story.
[19:52] SPEAKER_02: I love hearing like that Phoenix rising or that it came out of nowhere.
[19:59] SPEAKER_03: And inspired you always because it just gives you that like if they can do it out of these circumstances.
[20:06] SPEAKER_02: Like for example, joy, if you saw the movie, the lady that invented the cotton mops.
[20:13] SPEAKER_02: And so like she went through hell and back in her own life struggling and then came up with an idea still went through hell and back and then eventually made it.
[20:22] SPEAKER_02: And then it's also about giving back and helping others, which you see at the end of the movie that she now mentors other entrepreneurs.
[20:29] SPEAKER_01: So I can imagine like all entrepreneurs you're in your busy at work.
[20:35] SPEAKER_01: And you have a family and I busy with that like do for yourself to kind of relax and enjoy things.
[20:49] SPEAKER_02: That's a great one. That's a great question. It's always like a triggering question.
[20:53] SPEAKER_02: No. Okay. I'm huge. I'm huge on travel.
[20:58] SPEAKER_02: And so my ultimate travel is like when I can go somewhere, the immersed experience something new.
[21:06] SPEAKER_02: So I can feel that discomfort of what I know is as my everyday because family life involves a lot of routine.
[21:16] SPEAKER_02: And that can get a bit boring.
[21:18] SPEAKER_02: And so when I go somewhere that I've never tried the food or I'm not hearing English anymore. That's just my heaven.
[21:26] SPEAKER_02: But on the other hand, my life doesn't always allow for great adventures.
[21:32] SPEAKER_02: I've perfected the 36 hour adventure I call it.
[21:36] SPEAKER_02: So it needs like a maximum two hour flight.
[21:39] SPEAKER_02: And if I can leave super early, 5, 6, 7 a.m.
[21:45] SPEAKER_02: And come back the following night, even what I can pack in in those like 36 hours between tours and restaurants and sites.
[21:54] SPEAKER_02: You'd be amazing packing and like a little city getaway.
[21:57] SPEAKER_02: So I do that.
[21:59] SPEAKER_02: And then I'm also a huge person on down time.
[22:02] SPEAKER_02: So I do a lot of reading and I have a lot of learning that's insatiable.
[22:08] SPEAKER_02: So I'm always learning something in more personal about consciousness or psychology or experiencing sound bass in break creek or trying to just get away from those demands because yeah, the demands start as an entrepreneur when your feet hit the floor.
[22:30] SPEAKER_02: So you actually fall asleep. It's not when your head hits the pillow because your brain doesn't stop.
[22:37] SPEAKER_01: But you know, you obviously seem to do things on that side.
[22:41] SPEAKER_01: You think a lot of the entrepreneurs don't and that's where they get into serious problems, right?
[22:48] SPEAKER_02: Which in the fun part?
[22:50] SPEAKER_01: Yeah, and just doing stuff outside of their work, right?
[22:54] Speaker UNKNOWN: But it's also a great thing to have been.
[22:55] SPEAKER_02: It's a.
[22:56] SPEAKER_02: Okay, I think what happens is it is a huge burnout industry, but it's just one of these things that you still have to keep operating through burnout.
[23:05] SPEAKER_02: And then when you come back and you come and I've been burnt out, so when you come out of burnout, you don't want to go back there, but I have.
[23:13] SPEAKER_02: And when I talk to other entrepreneurs.
[23:16] SPEAKER_02: I think it depends how much you carry.
[23:20] SPEAKER_02: Like if you can set up your business with a structure that allows a bit more freedom,
[23:29] SPEAKER_02: a strong management team so that you can get downtime and setting boundaries.
[23:36] SPEAKER_02: There's this effect, there's like this hero effect you get because you just solve problems
[23:42] SPEAKER_02: all day and there's a don't be mean hit to solving a problem that eventually you need to
[23:49] SPEAKER_02: shut that down and realize somebody else could be the hero for a few days.
[23:53] SPEAKER_03: Yeah.
[23:53] SPEAKER_02: So I think this is also what happens and then it just depends the industry.
[23:58] SPEAKER_02: And entrepreneurs end up in conversations that probably most employees don't, whether
[24:05] SPEAKER_02: it's negotiating, renegotiating contracts, loans, payment terms, things that it burns
[24:12] SPEAKER_02: you out because the risk is so high.
[24:14] SPEAKER_01: All right, wonderful.
[24:16] SPEAKER_01: Well, thanks, Colette, for joining us today.
[24:18] SPEAKER_01: Thank you, Vario.
[24:20] SPEAKER_01: All right, that was Colette Hammond, who is President CEO of Brotopia.
[24:25] SPEAKER_01: I'm Mario Taniguchi, managing editor of Canada's podcast.
[24:28] SPEAKER_01: Thanks for joining us today.