Creating Smart Money and Reinventing Customer Experiences in the Wealth Management Industry

Transcript

Full transcript page · Interactive episode

============================================================
TRANSCRIPTION WITH SPEAKERS
============================================================

[00:00] SPEAKER_00: Welcome to Canada's podcast.
[00:05] SPEAKER_00: Hello everyone, this is Josh,
[00:07] SPEAKER_00: was the owner and president of ODAC's Ventures
[00:10] SPEAKER_00: and welcome to the Manitoba edition of Canada's podcast,
[00:13] SPEAKER_00: where we talk to the entrepreneurs
[00:15] SPEAKER_00: who are making it happen here in the prairies.
[00:17] SPEAKER_00: Today's guest is Grant White.
[00:19] SPEAKER_00: Grant is the owner and portfolio manager
[00:21] SPEAKER_00: of Endeavor wealth management,
[00:23] SPEAKER_00: where he and his team focus on creating smart money
[00:26] SPEAKER_00: for their clients.
[00:27] SPEAKER_00: Grant has been recognized as a top performing
[00:29] SPEAKER_00: financial planner by many organizations,
[00:32] SPEAKER_00: including on an international level,
[00:34] SPEAKER_00: and was voted the top advisor in Canada under the age of 40.
[00:37] SPEAKER_00: Grant is a proud member of the community,
[00:39] SPEAKER_00: dedicating many hours of his time
[00:41] SPEAKER_00: to local charitable organizations,
[00:43] SPEAKER_00: including the United Way,
[00:44] SPEAKER_00: and has been a mentor for a number of local entrepreneurs as well.
[00:47] SPEAKER_00: Grant, great to have you today.
[00:49] SPEAKER_00: Welcome to Canada's podcast.
[00:50] SPEAKER_00: Thanks so much for taking the time
[00:52] SPEAKER_00: to share some insights with our listeners.
[00:54] SPEAKER_01: Yeah, absolutely, absolutely my pleasure.
[00:56] SPEAKER_00: Looking forward to it.
[00:57] SPEAKER_00: Awesome.
[00:58] SPEAKER_00: Let's start by tell us a little bit more about yourself.
[01:01] SPEAKER_00: How did you get into the wealth management industry?
[01:03] SPEAKER_00: Did you always know that you wanted to be an entrepreneur
[01:05] SPEAKER_00: and that this was what you wanted to do?
[01:08] SPEAKER_01: Yeah, you know, that's a good question.
[01:10] SPEAKER_01: I mean, I wouldn't say this,
[01:11] SPEAKER_01: I knew this was always what I wanted to do,
[01:14] SPEAKER_01: but I did grow up in it.
[01:16] SPEAKER_01: So my dad was a financial planner
[01:20] SPEAKER_01: for many years, like 35 years, approximately,
[01:22] SPEAKER_01: and he's been retired for about five years now,
[01:25] SPEAKER_01: but I kind of grew up in the industry a little bit.
[01:29] SPEAKER_01: And so certainly that had an influence on me
[01:32] SPEAKER_01: and what I wanted to do in my life.
[01:34] SPEAKER_01: But I got into it because I got introduced to it
[01:38] SPEAKER_01: because of that.
[01:38] SPEAKER_01: I didn't get into it because of that.
[01:40] SPEAKER_01: Let's put it that way.
[01:41] SPEAKER_01: I mean, really, what I got really excited
[01:44] SPEAKER_01: about working with people and wanting to help people
[01:46] SPEAKER_01: to ultimately live better lives and do things better.
[01:49] SPEAKER_01: And that's why I got into it
[01:51] SPEAKER_01: because I saw the impact I could have
[01:54] SPEAKER_01: as a business owner as a professional
[01:57] SPEAKER_01: in working with people on this level,
[01:59] SPEAKER_01: helping them to maximize out their lifestyles
[02:02] SPEAKER_01: and things like that.
[02:03] SPEAKER_01: And so that's ultimately why I got into it.
[02:05] SPEAKER_01: But I started, geez, about 15 or 16 years ago
[02:09] SPEAKER_01: in the industry as a whole.
[02:11] SPEAKER_01: And we started in Debra Wealth Management
[02:15] SPEAKER_01: about two and a half years ago, almost three years ago
[02:17] SPEAKER_01: back in 2019.
[02:18] SPEAKER_01: And so we've just taken a bit of a different course
[02:21] SPEAKER_01: since then, but it's been an exciting ride
[02:23] SPEAKER_00: to say the least.
[02:24] SPEAKER_00: That's awesome.
[02:25] SPEAKER_00: So tell me more about Endeavor
[02:26] SPEAKER_00: and the business of Endeavor
[02:28] SPEAKER_00: and kind of day to day what Endeavor is.
[02:30] SPEAKER_01: Yeah, so Endeavor Wealth, like we focus on working with,
[02:35] SPEAKER_01: I mean, primarily, like,
[02:36] SPEAKER_01: you know, we work with a lot of business owners
[02:38] SPEAKER_01: and professionals and people like that.
[02:40] SPEAKER_01: But really, we were a boutique Wealth Management offering,
[02:44] SPEAKER_01: Wealth Management Company that focuses on working with,
[02:48] SPEAKER_01: you know, people on a broad range of financial needs.
[02:53] SPEAKER_01: I would say that anybody who's looking to have, like,
[02:55] SPEAKER_01: a fully coordinated financial plan,
[02:59] SPEAKER_01: if you will, or Wealth Management plan,
[03:01] SPEAKER_01: that's exactly the type of people that we work with.
[03:03] SPEAKER_01: Often, you know, it's people with more complicated
[03:05] SPEAKER_01: financial situations that we simplify those for them.
[03:09] SPEAKER_01: But, yeah, we really believe in a specialized approach
[03:12] SPEAKER_01: to advice.
[03:13] SPEAKER_01: And so I say one of the things that makes this unique
[03:14] SPEAKER_01: is we've developed a complete ecosystem of advice offering
[03:18] SPEAKER_01: around our individuals, our customers
[03:21] SPEAKER_01: or clients financial needs.
[03:24] SPEAKER_01: And that's, I think, what really makes this unique
[03:26] SPEAKER_01: in terms of execution and coordination.
[03:30] SPEAKER_00: Love it.
[03:31] SPEAKER_00: Why Endeavor is there a meeting behind choosing that name?
[03:34] SPEAKER_00: The one you know.
[03:35] SPEAKER_01: You know what's funny?
[03:36] SPEAKER_01: Cause like, you go through, I mean, I did anyway.
[03:38] SPEAKER_01: I would really recommend taking time to choose your name
[03:43] SPEAKER_01: before you just settle on it.
[03:45] SPEAKER_01: Like, don't just pick the first name that comes to mind
[03:46] SPEAKER_01: when you're creating your business
[03:48] SPEAKER_01: because it means it can mean so a lot.
[03:51] SPEAKER_01: It doesn't have to.
[03:52] SPEAKER_01: I mean, if you don't care about names, like,
[03:53] SPEAKER_01: I guess that's fine.
[03:54] SPEAKER_01: I've always just believed you.
[03:55] SPEAKER_01: If you're gonna do something,
[03:56] SPEAKER_01: you might as well do something that's impactful
[03:58] SPEAKER_01: and meaningful.
[03:59] SPEAKER_01: And so why Endeavor?
[04:00] SPEAKER_01: Well, I went through a broad iteration of names before
[04:04] SPEAKER_01: settling or choosing,
[04:05] SPEAKER_01: and temporary, I shouldn't say.
[04:07] SPEAKER_01: I've always been a bit of a space nerd space fan.
[04:11] SPEAKER_01: And so, you know, it just happened to be watching,
[04:13] SPEAKER_01: I have to give my wife credit Sam credit a little bit
[04:15] SPEAKER_01: as well because, you know, I was watching this documentary
[04:18] SPEAKER_01: on the space shuttles.
[04:20] SPEAKER_01: And, you know, she basically said,
[04:23] SPEAKER_01: well, what about Endeavor?
[04:24] SPEAKER_01: And I'm like, you know, after the space shuttle Endeavor.
[04:27] SPEAKER_01: And I'm like, oh, that's really neat.
[04:28] SPEAKER_01: So I started doing research on the space shuttle Endeavor
[04:30] SPEAKER_01: and why the name was the name.
[04:32] SPEAKER_01: And of course, it takes you back to like,
[04:35] SPEAKER_01: you know, Captain Cook's like sailing ship,
[04:37] SPEAKER_01: the Endeavor, the HMS Endeavor,
[04:39] SPEAKER_01: and so on and so on and so on.
[04:41] SPEAKER_01: And so you ultimately just have this broad history,
[04:43] SPEAKER_01: this name is grand history.
[04:45] SPEAKER_01: But really what it means to me is that, you know,
[04:48] SPEAKER_01: for every Endeavor vessel ship there was,
[04:51] SPEAKER_01: I mean, in my mind, they were in search
[04:53] SPEAKER_01: of a better way of life for people.
[04:55] SPEAKER_01: And they were there to enhance the human experience,
[05:01] SPEAKER_01: the human life.
[05:02] SPEAKER_01: And so I look at what we're doing here
[05:04] SPEAKER_01: as the exact same way.
[05:05] SPEAKER_01: So it's a hidden meaning.
[05:07] SPEAKER_01: It means to, you know, kind of adventure
[05:08] SPEAKER_01: and do more to be more,
[05:11] SPEAKER_01: but at the same time, it's there to do that for all people.
[05:14] SPEAKER_01: So that's kind of the broad history of the name Endeavor,
[05:19] SPEAKER_01: but that's why we chose it in the first place.
[05:21] SPEAKER_00: Well, I'm glad I think it's cool how
[05:23] SPEAKER_00: there's businesses and names can have that hidden meaning
[05:26] SPEAKER_00: behind it.
[05:26] SPEAKER_00: And it's important, I think, especially for entrepreneurs
[05:28] SPEAKER_00: to do that and to take their time.
[05:30] SPEAKER_00: So yeah, that's awesome to hear.
[05:31] SPEAKER_01: It can be inspiring, right?
[05:32] SPEAKER_01: I mean, you can, in one word, you can have a name
[05:34] SPEAKER_01: that actually means something and says a lot about your company
[05:36] SPEAKER_01: or your business as a whole.
[05:38] SPEAKER_01: And so anyway, yeah, it's, I think you should take the time
[05:43] SPEAKER_01: to pick a name that actually means something.
[05:45] SPEAKER_00: Love it.
[05:46] SPEAKER_00: What's something about your industry
[05:47] SPEAKER_00: that our listeners may not know?
[05:49] SPEAKER_00: Is there a life or business lesson
[05:51] SPEAKER_00: that you've learned from your work
[05:53] SPEAKER_00: within this industry and space
[05:54] SPEAKER_00: that you think can be applied elsewhere
[05:55] SPEAKER_00: that you'd like to share?
[05:57] SPEAKER_01: Yeah, I mean, I think this industry,
[05:59] SPEAKER_01: so I'm in a very traditional industry
[06:01] SPEAKER_01: in the wealth management.
[06:02] SPEAKER_01: It's dominated largely by the big five banks
[06:05] SPEAKER_01: in the Canadian industry.
[06:07] SPEAKER_01: And so I think what's really interesting about that
[06:10] SPEAKER_01: is the transition that this industry has gone on
[06:13] SPEAKER_01: and in large part, you think about traditional brokerage,
[06:18] SPEAKER_01: for example, our industry was created as a selling arm
[06:21] SPEAKER_01: for manufacturing products or even stock brokerage,
[06:27] SPEAKER_01: so bringing companies to market
[06:28] SPEAKER_01: and then selling those stocks to people
[06:30] SPEAKER_01: that could be investors.
[06:31] SPEAKER_01: And there's a huge amount of money
[06:32] SPEAKER_01: that manufacturing and brokerage firms made off
[06:36] SPEAKER_01: of that type of business, but that's changed a lot.
[06:39] SPEAKER_01: I mean, in the last couple of decades in particular,
[06:42] SPEAKER_01: the idea of advice became a thing.
[06:45] SPEAKER_01: And it's not completely there, but the idea of advice
[06:48] SPEAKER_01: and actually adding way more value to people
[06:50] SPEAKER_01: versus just selling them products became a thing.
[06:54] SPEAKER_01: And so many industries, there's constant change.
[06:57] SPEAKER_01: I mean, the one constant is change in everything, right?
[07:00] SPEAKER_01: And this industry is no different,
[07:01] SPEAKER_01: so there's been a lot of change towards more of an advice platform.
[07:06] SPEAKER_01: And it's not there yet, in my opinion,
[07:07] SPEAKER_01: but that's created the opportunity for independence
[07:10] SPEAKER_01: and for businesses like mine where we can go out
[07:13] SPEAKER_01: and make a real difference.
[07:15] SPEAKER_01: And I think that it's actually,
[07:16] SPEAKER_01: there's a really great opportunity for businesses like mine
[07:21] SPEAKER_01: where we can be essentially a speedboat
[07:22] SPEAKER_01: amongst ocean liner tankers that are the larger companies.
[07:26] SPEAKER_01: And you see this all over the world
[07:28] SPEAKER_01: in other industries as well, but it's a real,
[07:30] SPEAKER_01: it's an opportunity has been created
[07:32] SPEAKER_01: that we're taking advantage of where we can focus in
[07:34] SPEAKER_01: on client experience, customer experience,
[07:37] SPEAKER_01: and make a difference in people's lives that way
[07:39] SPEAKER_01: and still provide the best specialized advice
[07:42] SPEAKER_01: that's available out there to them
[07:43] SPEAKER_01: on all facets of their needs.
[07:45] SPEAKER_01: And so I think if there's something
[07:48] SPEAKER_01: that some people didn't know about our industry,
[07:49] SPEAKER_01: it's that yeah, it's gone through this big iteration,
[07:52] SPEAKER_01: it's changing, and it needs to change more in my opinion.
[07:56] SPEAKER_01: But you know, you have way more options
[07:58] SPEAKER_01: than just the big banks out there
[08:00] SPEAKER_01: and there's a few businesses out there
[08:01] SPEAKER_01: like mine that are looking to make a difference in it.
[08:04] SPEAKER_00: So what is that long-term vision of you for endeavor
[08:06] SPEAKER_00: and what do you think your company's gonna look like
[08:08] SPEAKER_00: in the future, do you see yourself expanding into areas
[08:11] SPEAKER_00: beyond Manitoba or across Canada?
[08:14] SPEAKER_01: Yeah, I mean, absolutely.
[08:16] SPEAKER_01: I think I don't get into anything
[08:17] SPEAKER_01: unless I'm gonna go big on it, to be honest with you.
[08:20] SPEAKER_01: So yeah, absolutely.
[08:22] SPEAKER_01: I mean, my idea, there is a model for financial advice
[08:27] SPEAKER_01: that's out there that already exists.
[08:28] SPEAKER_01: And I think it is the perfect model.
[08:30] SPEAKER_01: But if you look at the multifamily office model
[08:33] SPEAKER_01: and that's just a fancy way of what we call
[08:36] SPEAKER_01: an firm or an office that handles the ultra wealthy people
[08:41] SPEAKER_01: out there, that's the model that I think everybody deserves
[08:44] SPEAKER_01: to have.
[08:45] SPEAKER_01: You're getting specialized advice from your taxes,
[08:47] SPEAKER_01: around your money, your cash flow,
[08:49] SPEAKER_01: your investments, your real estate,
[08:50] SPEAKER_01: insurances, all of that stuff, everything built into one.
[08:53] SPEAKER_01: Your philanthropy, that's that model is there.
[08:56] SPEAKER_01: But the problem is, it's reserved for the people
[08:59] SPEAKER_01: that have ultra wealth.
[09:03] SPEAKER_01: And to me, there's nothing inspiring about taking rich people
[09:07] SPEAKER_01: and keeping them rich.
[09:08] SPEAKER_01: I mean, granted, we work with a lot of wealthy clients
[09:11] SPEAKER_01: and that's the business model that exists today
[09:14] SPEAKER_01: in my industry.
[09:15] SPEAKER_01: If I'm looking down the road and you wanna say
[09:18] SPEAKER_01: like 10, 15, maybe 20 years down the road,
[09:21] SPEAKER_01: what I think needs to happen is that we need to,
[09:24] SPEAKER_01: there's a lot of companies out there
[09:25] SPEAKER_01: trying to democratize the investment,
[09:27] SPEAKER_01: like the access to investments.
[09:29] SPEAKER_01: I think we need to democratize advice
[09:31] SPEAKER_01: and good financial advice in particular.
[09:33] SPEAKER_01: And I think if we're successful at doing what we wanna do,
[09:36] SPEAKER_01: then that's what's gonna happen.
[09:38] SPEAKER_01: So it's kinda like the Tesla model of things, you know,
[09:40] SPEAKER_01: if I'm gonna give a reference to people can imagine,
[09:42] SPEAKER_01: like you know, you start off with a roadster
[09:44] SPEAKER_01: that costs like $500,000 or a quarter million dollars,
[09:47] SPEAKER_01: then you build like a sedan that's 150
[09:49] SPEAKER_01: and then slowly you get your way down to like a sedan
[09:52] SPEAKER_01: that's like a $35,000 vehicle that more people can afford.
[09:55] SPEAKER_01: And even cheaper down the road, right?
[09:57] SPEAKER_01: And I think that's exactly where my industry
[09:59] SPEAKER_01: or where we can take this, if you will.
[10:02] SPEAKER_01: So the best way I describe it is a scalable
[10:06] SPEAKER_01: multifamily office that goes national
[10:07] SPEAKER_01: and that has platforms to democratize
[10:12] SPEAKER_01: the world of financial advice.
[10:14] SPEAKER_00: Love it.
[10:15] SPEAKER_00: Entrepreneurs are built to make to think big.
[10:17] SPEAKER_00: So I think that's awesome and awesome to hear.
[10:20] SPEAKER_00: Why Manitoba?
[10:22] SPEAKER_00: Why do you think Manitoba is such a great place
[10:23] SPEAKER_00: to build a business and to start a business in?
[10:26] SPEAKER_01: Well, I mean, first of all, because the people,
[10:28] SPEAKER_01: I mean, I love, you know, I don't even think Manitoba
[10:32] SPEAKER_01: is an underdog, I think it's like an underrated place
[10:35] SPEAKER_01: overall, you know?
[10:36] SPEAKER_01: And I've heard so many like kind of more well-known
[10:39] SPEAKER_01: local entrepreneurs here say things like,
[10:42] SPEAKER_01: you know, you don't settle in Manitoba
[10:44] SPEAKER_01: because of like our great natural resources,
[10:46] SPEAKER_01: like we don't have like booming oil and things like that,
[10:49] SPEAKER_01: you know, it's not like Calgary,
[10:51] SPEAKER_01: it's not like Alberta in that sense
[10:52] SPEAKER_01: and it's not like a lot of other places.
[10:54] SPEAKER_01: But you do stay here because the people,
[10:56] SPEAKER_01: and there's so many stories out there
[10:57] SPEAKER_01: where people come here for a bit and they never leave.
[11:00] SPEAKER_01: I mean, yeah, I've really sort of our winters,
[11:02] SPEAKER_01: but you know what?
[11:04] SPEAKER_01: Well, it's not as bad as mostly Winnipeg or say it is,
[11:09] SPEAKER_01: but really you stick around here because the people,
[11:11] SPEAKER_01: and I think from an entrepreneurial perspective
[11:13] SPEAKER_01: and building businesses,
[11:15] SPEAKER_01: having a good support group of people around you
[11:17] SPEAKER_01: is critical to doing that.
[11:19] SPEAKER_01: I mean, nobody, in my mind, nobody's really self-made.
[11:22] SPEAKER_01: I mean, we all owe it back to the community around us
[11:24] SPEAKER_01: to be successful and it's given us the opportunity for that.
[11:27] SPEAKER_01: And if that's the case,
[11:29] SPEAKER_01: then there is no better place to start a business in my mind.
[11:32] SPEAKER_01: There's so many people here that are looking
[11:34] SPEAKER_01: to help each other out to get each other off the ground
[11:37] SPEAKER_01: and just provide that guidance when needed.
[11:40] SPEAKER_01: And so I'd say in a nutshell, that's why Manitoba,
[11:44] SPEAKER_01: but I think I'll also like that underrated aspect of it
[11:47] SPEAKER_01: is that we can do big things here.
[11:48] SPEAKER_01: You know, we can do very difficult things here
[11:50] SPEAKER_01: and we can do it on a global scale.
[11:52] SPEAKER_01: I'm a firm believer in that.
[11:53] SPEAKER_01: And I think Manitoba's super well positioned to do that.
[11:56] SPEAKER_00: So if you were to start it all over again,
[11:58] SPEAKER_00: and if, for example, you just moved to here to Winnipeg,
[12:02] SPEAKER_00: but this time you don't know anyone,
[12:04] SPEAKER_00: knowing what you now know, what would you do,
[12:06] SPEAKER_00: and how would you start?
[12:07] SPEAKER_00: What would you do to start all over again
[12:09] SPEAKER_00: as a nonchalant here?
[12:10] SPEAKER_01: Yeah, I think I think I get back to like,
[12:13] SPEAKER_01: you know, the people are generally the,
[12:14] SPEAKER_01: what makes the difference for a lot of other people out there,
[12:17] SPEAKER_01: especially starting businesses.
[12:19] SPEAKER_01: The first thing I would do is start to build a network.
[12:23] SPEAKER_01: And there's a lot of great organizations here.
[12:26] SPEAKER_01: The associates would be a really good one.
[12:28] SPEAKER_01: It's a group of professionals and business owners
[12:31] SPEAKER_01: that get together on a regular basis.
[12:33] SPEAKER_01: The youngest associates, which is an affiliate group,
[12:35] SPEAKER_01: which I know you're aware of.
[12:37] SPEAKER_01: So, you know, those are two great groups,
[12:38] SPEAKER_01: and there's many, many more.
[12:40] SPEAKER_01: There's a great startup community here too
[12:42] SPEAKER_01: with lots of people that are, again,
[12:44] SPEAKER_01: willing to help each other out.
[12:45] SPEAKER_01: So, the first thing I would say is get out and meet people,
[12:49] SPEAKER_01: because you never know what comes from that, you know?
[12:51] SPEAKER_01: Often you'll find, I've met some people in meetup groups
[12:54] SPEAKER_01: like, you know, that, you know, we just found keen interests,
[12:57] SPEAKER_01: or similar interests, I should say.
[12:59] SPEAKER_01: And so, and then they become friends out of that, you know?
[13:02] SPEAKER_01: I've been to networking groups.
[13:03] SPEAKER_01: And now I'm in a friend groups, you know,
[13:06] SPEAKER_01: where we have WhatsApp, Formula One groups
[13:08] SPEAKER_01: with friends that I've met just through like,
[13:10] SPEAKER_01: you know, a networking event.
[13:11] SPEAKER_01: So, it's amazing where things can take you.
[13:13] SPEAKER_01: And then on the business front as well,
[13:15] SPEAKER_01: you never know who you're gonna meet,
[13:16] SPEAKER_01: never know what the ideas are gonna be,
[13:17] SPEAKER_01: you should share it over, you know, coffee or dinner
[13:20] SPEAKER_01: or glass of wine sometimes.
[13:21] SPEAKER_01: And you never know where that takes you.
[13:23] SPEAKER_01: So, connect, connect, connect.
[13:24] SPEAKER_01: That's the, that's the name of the game really on.
[13:27] SPEAKER_00: Cool.
[13:27] SPEAKER_00: Well, I know you're a busy entrepreneur.
[13:30] SPEAKER_00: You have your wife, Sam, young family,
[13:33] SPEAKER_00: happy first birthday to Jail.
[13:34] SPEAKER_00: Jail, by the way, which is awesome.
[13:36] SPEAKER_00: I wanna talk to you a little bit about you,
[13:37] SPEAKER_00: a routine as an entrepreneur.
[13:39] SPEAKER_00: What does kind of that first hour look like for you
[13:41] SPEAKER_00: when you get up in the morning?
[13:42] SPEAKER_00: Do you have a specific routine or ritual
[13:44] SPEAKER_00: to get your day started or to get you motivated?
[13:47] SPEAKER_01: Yeah, well, you mentioned Jail.
[13:48] SPEAKER_01: So, she turned one yesterday.
[13:49] SPEAKER_01: So, my routine has changed a whole lot in the last year.
[13:53] SPEAKER_01: I mean, I'll tell you, like, my routine used to be,
[13:57] SPEAKER_01: I'm an early riser.
[13:58] SPEAKER_01: I love, like, I love the morning.
[14:01] SPEAKER_01: I actually just don't sleep in general.
[14:03] SPEAKER_00: Like, most entrepreneurs don't.
[14:06] SPEAKER_01: Yeah, like if I didn't have to sleep, I wouldn't.
[14:07] SPEAKER_01: I mean, I'm an early riser and,
[14:10] SPEAKER_01: and I'm also late sleeper, if you will.
[14:12] SPEAKER_01: Like, I don't, like, you know, I like to stay up late
[14:14] SPEAKER_01: because I think I, I seem to get a lot of creative ideas
[14:16] SPEAKER_01: like around 11 o'clock at night for some reason, you know?
[14:19] SPEAKER_01: I constantly have, like, my notes on my phone.
[14:21] SPEAKER_01: Like, I have my phone next to my bed all the time.
[14:24] SPEAKER_01: I turn on, like, do not disturb
[14:26] SPEAKER_01: because I don't want any notifications,
[14:27] SPEAKER_01: but I need my notes so I can type something in there.
[14:30] SPEAKER_01: But anyway, my routine in the morning,
[14:32] SPEAKER_01: so this is, my alarm still goes off at 5.30.
[14:35] SPEAKER_01: It used to go off at 5.30 because I get up
[14:36] SPEAKER_01: and I wanna go to the gym.
[14:38] SPEAKER_01: And that, I have good intentions of going to the gym
[14:41] SPEAKER_01: every morning still.
[14:42] SPEAKER_01: But often, you know, when I look at my weeks,
[14:46] SPEAKER_01: some of the best times I get to spend with JL
[14:48] SPEAKER_01: or in the morning.
[14:49] SPEAKER_01: So she gets up around six.
[14:51] SPEAKER_01: I got up around 5.30 to six every once in a while.
[14:55] SPEAKER_01: And I get to, you know, wake her up every morning,
[14:57] SPEAKER_01: basically, and spend an hour or an hour and a half with her.
[15:00] SPEAKER_01: And so that's, that's, my schedule's changed because of that,
[15:05] SPEAKER_01: but that's the best way to start my day
[15:06] SPEAKER_01: because I mean, anybody that ever wants to question,
[15:09] SPEAKER_01: if you ever want to test how passionate you are
[15:12] SPEAKER_01: about doing what you're doing, go have a kid, go have a baby,
[15:18] SPEAKER_01: and the amount of time that they take,
[15:20] SPEAKER_01: and in my experience, frankly,
[15:21] SPEAKER_01: it's done nothing but enhance what I want to do.
[15:24] SPEAKER_01: I want it more because of her.
[15:28] SPEAKER_01: And I want it more because of the world that she's gonna live in.
[15:31] SPEAKER_01: And so, you know, I think,
[15:32] SPEAKER_01: I think if you ever want to test your passions out,
[15:34] SPEAKER_01: have a kid, you might find that you're not as passionate
[15:36] SPEAKER_01: as you thought about it, which is fine too, right?
[15:38] SPEAKER_01: But in my mind, and I'll credit my dad this
[15:41] SPEAKER_01: because he told me this was gonna happen
[15:43] SPEAKER_01: that if you're passionate about something,
[15:45] SPEAKER_01: it's gonna enhance that you're gonna want it that much more.
[15:47] SPEAKER_01: And that's totally true in my case.
[15:49] SPEAKER_01: So, I love spending that time with her.
[15:50] SPEAKER_01: It's a good reminder of why I do what I do every single day.
[15:55] SPEAKER_01: And then, you know, I usually around 7.30,
[15:59] SPEAKER_01: I'll start getting ready and I'll head into work
[16:01] SPEAKER_01: and head into the office to get things rolling on.
[16:05] SPEAKER_00: I know you enjoy to read.
[16:07] SPEAKER_00: What books are you reading right now?
[16:09] SPEAKER_00: Or audiobooks, podcasts,
[16:11] SPEAKER_00: and any recommendations for our listeners
[16:13] SPEAKER_00: and entrepreneurs out there?
[16:15] SPEAKER_01: Yeah, you know, I have a few different things on the go
[16:17] SPEAKER_01: always at once.
[16:18] SPEAKER_01: Like, a couple different podcasts.
[16:21] SPEAKER_01: And I'm reading some really interesting stuff right now.
[16:23] SPEAKER_01: So, I just finished a book.
[16:24] SPEAKER_01: I, as you would know, but nobody else would know
[16:27] SPEAKER_01: that I'm a huge Richard Branson fan.
[16:28] SPEAKER_01: And so, sometimes when I'm in, like, a bit of,
[16:31] SPEAKER_01: not a little, but if I'm looking just for some fun reading,
[16:33] SPEAKER_01: I'll go back to like a Branson advice book
[16:35] SPEAKER_01: or something like that.
[16:36] SPEAKER_01: So, I just finished reading,
[16:38] SPEAKER_01: like a Virgin, which is like his business advice for,
[16:41] SPEAKER_01: you know, the stuff you don't learn in school, basically.
[16:43] SPEAKER_01: And I never read it before.
[16:44] SPEAKER_01: So, I thought it was a really good book.
[16:46] SPEAKER_01: It's just like people had asked him all these questions
[16:48] SPEAKER_01: and he was answering them.
[16:49] SPEAKER_01: So, there's entrepreneurs from all over the world
[16:51] SPEAKER_01: that he was basically answering the questions from.
[16:53] SPEAKER_01: So, I'm just gonna tell you a quick story
[16:54] SPEAKER_01: because this took me so back to why I started,
[16:58] SPEAKER_01: why I'm doing what I'm doing and why I do,
[17:01] SPEAKER_01: why I started it in the first place.
[17:02] SPEAKER_01: Because I'm reading this book
[17:05] SPEAKER_01: and he had a question from somebody from Nigeria
[17:08] SPEAKER_01: who had started a, I think it was a kid
[17:10] SPEAKER_01: and they started a lawn care business.
[17:13] SPEAKER_01: And anyway, so he's giving advice around,
[17:15] SPEAKER_01: like, you know, even just a simple lawn care business,
[17:17] SPEAKER_01: but it took me back to when I was a kid.
[17:20] SPEAKER_01: And this is so funny because I remember,
[17:23] SPEAKER_01: I started a lawn care, I started a lawn care business
[17:25] SPEAKER_01: when I was a kid.
[17:26] SPEAKER_01: I hope, you know, if anybody listened,
[17:28] SPEAKER_01: I just did the air quotes.
[17:29] SPEAKER_01: Yeah.
[17:29] SPEAKER_01: And my idea was,
[17:31] SPEAKER_01: I really hated cutting lawns.
[17:33] SPEAKER_01: I really hated it.
[17:34] SPEAKER_01: I lived in a place called Headingly just outside
[17:36] SPEAKER_01: of Winnipeg, we had two acres, virtually all grass.
[17:40] SPEAKER_01: And anyway, I hated it.
[17:42] SPEAKER_01: And I figured to myself, I don't know how well it was,
[17:45] SPEAKER_01: let's say I was eight or nine.
[17:45] SPEAKER_01: I figured though that if I hated this much,
[17:48] SPEAKER_01: there must be other people that hate it as well.
[17:50] SPEAKER_01: And so there's a problem that I can solve.
[17:52] SPEAKER_01: And I, you know, I hate it,
[17:53] SPEAKER_01: but if somebody's gonna give me money to do it,
[17:55] SPEAKER_01: I'll do it.
[17:55] SPEAKER_01: I'll solve that problem for these people.
[17:57] SPEAKER_01: And so I did up these flyers.
[17:59] SPEAKER_01: I did up these flyers.
[18:01] SPEAKER_01: I was starting this business and I said,
[18:03] SPEAKER_01: and even at that time, I was thinking,
[18:04] SPEAKER_01: like, how do I make this the best customer experience possible?
[18:07] SPEAKER_01: Like, I want them to do nothing.
[18:09] SPEAKER_01: I'm gonna show up.
[18:10] SPEAKER_01: I'm just gonna take their money.
[18:11] SPEAKER_01: I'm gonna do great work.
[18:12] SPEAKER_01: And this is gonna be awesome.
[18:14] SPEAKER_01: I like, in my flyer, I had,
[18:15] SPEAKER_01: like, we will bring our own lawnmores.
[18:17] SPEAKER_01: We'll bring our own equipment.
[18:18] SPEAKER_01: You don't need to do it.
[18:21] SPEAKER_01: So my dad sees this flyer.
[18:23] SPEAKER_01: I was printing it on our old IBM computer, whatever it was.
[18:26] SPEAKER_01: And so I'm printing it off.
[18:27] SPEAKER_01: My dad takes a look at this flyer.
[18:28] SPEAKER_01: He's like, so Grant, where's this lawnmower
[18:32] SPEAKER_01: that you're claiming to have coming from?
[18:35] SPEAKER_01: I'm like, oh, dad, easy.
[18:36] SPEAKER_01: We got one in the shed.
[18:38] SPEAKER_01: He's like, you don't have a lawnmower.
[18:40] SPEAKER_01: I have a lawnmower.
[18:41] SPEAKER_01: So he had major concerns about it to be out of miles.
[18:43] SPEAKER_01: I guess I was gonna put on his lawnmower basically.
[18:46] SPEAKER_01: So the Grantway lawn care business cut shut down pretty quickly.
[18:51] SPEAKER_01: Did you even cut one lawn?
[18:53] SPEAKER_01: Well, I cut my own, but that's it.
[18:55] SPEAKER_00: That doesn't count.
[18:56] SPEAKER_01: Yeah.
[18:57] SPEAKER_01: So no, we never got off the ground.
[18:58] SPEAKER_01: But I was just thinking about it the other day,
[19:00] SPEAKER_01: because it's a really, it's interesting
[19:02] SPEAKER_01: how things happen when you're a kid
[19:05] SPEAKER_01: that shape the way you do things when you're older as well.
[19:08] SPEAKER_01: Or maybe you find that you did things then
[19:09] SPEAKER_01: that are still the same way today.
[19:11] SPEAKER_01: And in my case, I was just thinking about,
[19:13] SPEAKER_01: man, I always had this passion for trying to make
[19:16] SPEAKER_01: solve problems one for people,
[19:18] SPEAKER_01: but to make it the best experience possible for them.
[19:22] SPEAKER_01: And that was the whole point.
[19:23] SPEAKER_01: Like I thought, oh man, we're gonna be putting people out
[19:25] SPEAKER_01: if I have to use their lawnmower.
[19:27] SPEAKER_01: Like we should bring our own lawn.
[19:28] SPEAKER_01: We should make it.
[19:29] SPEAKER_01: And so I just draw parallels to what we do today
[19:32] SPEAKER_01: in wealth management and how we try to make
[19:35] SPEAKER_01: this the best experience possible.
[19:37] SPEAKER_01: And we take it from like we study the best in the business
[19:39] SPEAKER_01: at it, we study Apple, we study Disney,
[19:41] SPEAKER_01: we study the absolute best in the business world at this stuff
[19:45] SPEAKER_01: to try to make this enhanced and great experience
[19:48] SPEAKER_01: that people will one be, it'll be memorable,
[19:50] SPEAKER_01: but they'll talk about it.
[19:52] SPEAKER_01: And when I was reading this book,
[19:54] SPEAKER_01: I was just reminded about that.
[19:55] SPEAKER_01: That it's like, that goes back to when I was a kid even.
[19:58] SPEAKER_01: And so I love hearing those stories for people
[20:00] SPEAKER_01: because I often find like, you know, the stuff,
[20:02] SPEAKER_01: the people's first memory in our world of dealing with money
[20:06] SPEAKER_01: or dealing with like something in their life
[20:07] SPEAKER_01: and how it formed like their opinions on business
[20:10] SPEAKER_01: or whatever is so interesting.
[20:12] SPEAKER_01: And so anyway, I just drew that parallel.
[20:15] SPEAKER_01: But you know, so that's a book I just finished reading.
[20:17] SPEAKER_01: And actually now I'm reading a book on sustainable design
[20:22] SPEAKER_01: and sustainable building, which is another just passion of mine.
[20:26] SPEAKER_00: Very cool, love that, love that story too.
[20:28] SPEAKER_00: I'm glad you shared it.
[20:30] SPEAKER_00: So kind of shifting away from work,
[20:32] SPEAKER_00: how do you relax and not think about work at all?
[20:34] SPEAKER_00: Is it through reading or what's kind of your favorite activities
[20:36] SPEAKER_00: to do outside of work locally here in Manitoba?
[20:40] SPEAKER_01: Yeah, well, I mean, we're really lucky here
[20:42] SPEAKER_01: because we have a lot of great outdoorsy types things to do.
[20:46] SPEAKER_01: I love getting out of the city.
[20:47] SPEAKER_01: And if I can get to the lake and do some hiking
[20:49] SPEAKER_01: or get on a boat with somebody,
[20:52] SPEAKER_01: that's always fun.
[20:53] SPEAKER_01: I actually find, like I love traveling.
[20:56] SPEAKER_01: And I think everybody within their means should travel as much as they can.
[21:00] SPEAKER_01: I know it's not for everybody, but for me,
[21:02] SPEAKER_01: gives me such perspective on the world and such perspective on life.
[21:06] SPEAKER_01: And so we try to travel as much as we can.
[21:08] SPEAKER_01: The pandemic's obviously very difficult for that.
[21:11] SPEAKER_01: And we've put on some items because of it.
[21:14] SPEAKER_01: But I've really enjoyed getting to see how other people live.
[21:19] SPEAKER_01: And so traveling is number one thing for me.
[21:23] SPEAKER_01: But even just getting out and hiking,
[21:25] SPEAKER_01: getting out into nature and quiet your mind for a little bit,
[21:28] SPEAKER_01: I think that's always good.
[21:29] SPEAKER_01: And of course, reading, I don't read as much as I'd like to.
[21:34] SPEAKER_01: I try to read a little bit every night, basically.
[21:37] SPEAKER_01: But reading's so great as well.
[21:40] SPEAKER_01: Just to, it's amazing the things you'll come up with
[21:43] SPEAKER_01: like if you can quiet your mind a little bit
[21:45] SPEAKER_01: and just the creative thoughts you can have.
[21:47] SPEAKER_01: And even just listening to what other people are going through
[21:49] SPEAKER_01: or other entrepreneurs have gone through in their lives,
[21:52] SPEAKER_01: I think it's amazing.
[21:54] SPEAKER_01: It's a very comforting thing to know that Richard Branson
[21:57] SPEAKER_01: has gone through difficult business times.
[22:00] SPEAKER_01: Let's put it that way because as entrepreneurs and business owners,
[22:03] SPEAKER_01: we all go through that at some point or another.
[22:06] SPEAKER_01: And we only see these mega like CEO celebrities at their peaks.
[22:11] SPEAKER_01: We only notice them because they're there.
[22:13] SPEAKER_01: But you never know that Nike almost went bankrupt seven times
[22:16] SPEAKER_01: or 10 times or something like that.
[22:17] SPEAKER_01: You never hear those stories.
[22:19] SPEAKER_01: And so I think it's always comforting to read those stories as well.
[22:22] SPEAKER_01: It gives you a good peace of mind.
[22:23] SPEAKER_00: Absolutely, for sure.
[22:25] SPEAKER_00: So if you weren't doing what you're doing now,
[22:28] SPEAKER_00: what would you like to be doing as a profession?
[22:31] SPEAKER_01: Oh man, such a good question.
[22:35] SPEAKER_01: Because you know, I look at, I would say this,
[22:39] SPEAKER_01: I'm not necessarily passionate about wealth management.
[22:41] SPEAKER_01: I like it.
[22:42] SPEAKER_01: I'm not necessarily passionate about it though.
[22:44] SPEAKER_01: I'm passionate about helping people to live better lives.
[22:48] SPEAKER_01: And that's, and you know, we often talk about what's your why.
[22:52] SPEAKER_01: And Simon Seneca has really made that famous, right?
[22:54] SPEAKER_01: But know what's your why?
[22:55] SPEAKER_01: And then really that's why I do what I do.
[22:57] SPEAKER_01: And so I would find something else that's
[22:59] SPEAKER_01: allowing me the opportunity to do that.
[23:01] SPEAKER_01: In fact, as an entrepreneur, I'm kind of like,
[23:04] SPEAKER_01: I don't know if I'd call myself a serial entrepreneur.
[23:06] SPEAKER_01: I kind of think of myself that way.
[23:07] SPEAKER_01: But I'm already looking at what are the other business opportunities
[23:10] SPEAKER_01: and what are we doing to what other areas
[23:13] SPEAKER_01: can we help make a difference in, you know,
[23:16] SPEAKER_01: under this endeavor brand?
[23:17] SPEAKER_01: And so I think I would do exactly what I'm doing.
[23:20] SPEAKER_01: I just do a lot of other things.
[23:22] SPEAKER_01: But you know, I also think my friend, a Tim,
[23:24] SPEAKER_01: will laugh at this because he's an architect
[23:28] SPEAKER_01: and his process, it's very similar to how we do things
[23:31] SPEAKER_01: for people with money.
[23:33] SPEAKER_01: But I think I love design.
[23:35] SPEAKER_01: And as I mentioned, I'm reading this book
[23:37] SPEAKER_01: on sustainable design right now.
[23:39] SPEAKER_01: I love design.
[23:40] SPEAKER_01: And I think I would probably have gone
[23:42] SPEAKER_01: into either architecture.
[23:44] SPEAKER_01: I'm a terrible drawer, though.
[23:46] SPEAKER_01: I think there's no chance.
[23:48] SPEAKER_01: I think I'm creative, but nobody would understand
[23:50] SPEAKER_01: what my designs were.
[23:51] SPEAKER_01: So that would have probably been a limiting factor in that career.
[23:54] SPEAKER_01: But I would probably go into architecture
[23:56] SPEAKER_01: or I really find civil engineering.
[23:58] SPEAKER_01: The people that think of better ways to live in cities.
[24:01] SPEAKER_01: I always find that fascinating.
[24:03] SPEAKER_01: I met a few people like that in Australia,
[24:05] SPEAKER_01: in that profession in Australia.
[24:06] SPEAKER_01: And some of the ideas seem just so cool
[24:09] SPEAKER_01: to think of how you help a person
[24:12] SPEAKER_01: who can't see across the road better.
[24:14] SPEAKER_01: Stuff like that.
[24:15] SPEAKER_00: It forces you to be creative and come up with super cool things.
[24:18] SPEAKER_01: Yeah, yeah.
[24:19] SPEAKER_01: So I always felt like I would get into something like that.
[24:22] SPEAKER_01: I mean, to the point where I'd love to have
[24:24] SPEAKER_01: an applied, a Batman reference.
[24:27] SPEAKER_01: I'd love to have an applied science
[24:28] SPEAKER_01: as a company someday, where all we do is think of things
[24:31] SPEAKER_01: that can help people to live better lives.
[24:33] SPEAKER_01: But yeah, I would definitely find something.
[24:36] SPEAKER_01: I would always be involved in something
[24:38] SPEAKER_01: that helps people to live better
[24:39] SPEAKER_01: and live more the way they want to.
[24:41] SPEAKER_00: But do you have a favorite word, quote, or sentence
[24:44] SPEAKER_00: that you like to use with whether it just be for yourself
[24:47] SPEAKER_00: or with your staff and your team at Endeavor?
[24:53] SPEAKER_01: I'm just thinking, we have a wall here
[24:55] SPEAKER_01: that we call it our Be More wall.
[24:58] SPEAKER_01: And every day somebody puts a quote on the wall.
[25:01] SPEAKER_01: It's never the same person.
[25:04] SPEAKER_01: And sometimes you get to later in the day
[25:05] SPEAKER_01: and somebody will notice that there's nothing on the wall
[25:08] SPEAKER_01: that day so far.
[25:08] SPEAKER_01: And then they'll put something up.
[25:10] SPEAKER_01: And so I'm a huge fan of just like a few phrases
[25:14] SPEAKER_01: or whatever that can like make a difference in somebody's day.
[25:16] SPEAKER_01: And we purposely put it by the back door,
[25:20] SPEAKER_01: which a lot of the people here will leave
[25:21] SPEAKER_01: out of the back door on their way home.
[25:24] SPEAKER_01: And the whole point was like, if you can get a smile
[25:28] SPEAKER_01: or something like that is the last memory
[25:29] SPEAKER_01: that somebody has as they're leaving the office here,
[25:32] SPEAKER_01: I think that's a pretty powerful thing.
[25:37] SPEAKER_01: But as it relates, there's two things that come to mind to me.
[25:41] SPEAKER_01: Like I'm always, like hope is one of my favorite words.
[25:45] SPEAKER_01: I'm an optimist, you know, as you probably tell
[25:47] SPEAKER_01: from this podcast so far.
[25:49] SPEAKER_01: But hope is if you have hope, you can pretty much do anything.
[25:53] SPEAKER_01: And so hope is if I had one favorite word out there, it's hope.
[25:56] SPEAKER_01: But I think if I had a phrase that I had to pick,
[25:59] SPEAKER_01: it's that a rising tide raises all boats.
[26:02] SPEAKER_01: And that's something that has been in the back of my mind
[26:06] SPEAKER_01: through my entire career as a professional.
[26:09] SPEAKER_01: And that, you know, if we're good at something
[26:11] SPEAKER_01: that we should use that to help other people out,
[26:13] SPEAKER_01: because at the end of the day, helping other people helps you,
[26:16] SPEAKER_01: it helps the entire community.
[26:18] SPEAKER_01: And that's that whole rising tide impact that you can have.
[26:21] SPEAKER_01: And to the point where, you know, I'm even named
[26:24] SPEAKER_01: an endowment fund that my wife and I contribute into
[26:28] SPEAKER_01: after that.
[26:29] SPEAKER_01: So it's the endeavor rising tide fund.
[26:31] SPEAKER_01: And it basically says all you need to know about,
[26:34] SPEAKER_01: about, you know, what our hopes are.
[26:37] SPEAKER_01: So that would be it.
[26:38] SPEAKER_00: I think that's awesome.
[26:39] SPEAKER_00: So what's one piece of advice that you would like to share
[26:42] SPEAKER_00: with entrepreneurs across Canada?
[26:47] SPEAKER_01: You know, everybody says, like, just do it, you know, like,
[26:49] SPEAKER_01: I agree with that.
[26:51] SPEAKER_01: I think it's like, you've got an idea.
[26:52] SPEAKER_01: You got something you want to do.
[26:53] SPEAKER_01: Like you have to take, you have to take leaps.
[26:55] SPEAKER_01: You have to make jumps.
[26:56] SPEAKER_01: One of the things that I have always been a fan of doing
[27:01] SPEAKER_01: and it's probably in the nature of like,
[27:03] SPEAKER_01: I like to plan things out.
[27:05] SPEAKER_01: I never like to react.
[27:06] SPEAKER_01: I, you respond appropriately to the situation you're in,
[27:09] SPEAKER_01: but never trying to never react because a reaction
[27:12] SPEAKER_01: can, can go either the way you want it to or a lot of cases
[27:15] SPEAKER_01: and go the way you don't want it to.
[27:16] SPEAKER_01: Just because it's like a simple twitch, you know,
[27:18] SPEAKER_01: or a quick decision.
[27:20] SPEAKER_01: And you have to be able to make quick decisions.
[27:22] SPEAKER_01: But the best way in my mind to make quick decisions
[27:25] SPEAKER_01: in business is to have run through scenarios ahead of time.
[27:30] SPEAKER_01: And so what I try to do is before I get into any sort of
[27:33] SPEAKER_01: investment or any sort of business that were,
[27:36] SPEAKER_01: that were either starting up or buying or taking over,
[27:39] SPEAKER_01: I like to run through at least five scenarios
[27:41] SPEAKER_01: of what could happen over the next, you know,
[27:43] SPEAKER_01: at least three years, five years, probably.
[27:46] SPEAKER_01: And no matter what happens in that three to five year period
[27:49] SPEAKER_01: of time, we won't be reacting,
[27:51] SPEAKER_01: but we'll be able to respond very quickly to it.
[27:53] SPEAKER_01: So for example, you know, we started in 2019 here
[27:56] SPEAKER_01: at the Ever Wealth Management.
[27:58] SPEAKER_01: I had, I believe it was five scenarios that we had been run
[28:03] SPEAKER_01: ahead of time.
[28:04] SPEAKER_01: And none of them accounted for a pandemic, I'll be honest.
[28:07] SPEAKER_01: Like none of them said, hey, we're gonna have a pandemic
[28:09] SPEAKER_01: in 2020, but I did account for things
[28:11] SPEAKER_01: like a financial crisis and I did account for things
[28:13] SPEAKER_01: that can happen in this industry.
[28:16] SPEAKER_01: And even like the worst case scenarios.
[28:18] SPEAKER_01: And because of what happens in 2020 with the pandemic,
[28:23] SPEAKER_01: it actually gave me so much comfort
[28:24] SPEAKER_01: because we saw things like markets, stock markets
[28:27] SPEAKER_01: around the world dropping 3% in a month.
[28:30] SPEAKER_01: And the quickest drop ever that we've ever seen.
[28:34] SPEAKER_01: Having the scenario as well thought out,
[28:37] SPEAKER_01: offered me the opportunity to make a very quick decision
[28:40] SPEAKER_01: and know exactly what we're gonna do.
[28:41] SPEAKER_01: I was like, oh, we're in scenario C now.
[28:44] SPEAKER_01: Okay, go with scenario C.
[28:45] SPEAKER_01: And because I thought through it,
[28:46] SPEAKER_01: none of it works out perfectly,
[28:48] SPEAKER_01: but at least it gives you kind of a framework to work with.
[28:51] SPEAKER_01: And so we have like looking at that situation
[28:53] SPEAKER_01: where a lot of people in our industry,
[28:54] SPEAKER_01: a lot of our competitors might have been a little bit concerned.
[28:57] SPEAKER_01: The revenues have just dropped maybe 20%, 15% or so.
[29:00] SPEAKER_01: We were heavily investing and knew
[29:02] SPEAKER_01: that that was growth opportunity for us
[29:04] SPEAKER_01: because of that scenario.
[29:06] SPEAKER_01: And so that's what we've done.
[29:08] SPEAKER_01: And so I think having those types of scenarios
[29:10] SPEAKER_01: thought through ahead of time can really help you.
[29:13] SPEAKER_01: There is analysis paralysis.
[29:14] SPEAKER_01: That's the counterpoint to that, right?
[29:16] SPEAKER_01: And if you're doing too much analysis
[29:17] SPEAKER_01: that prevents you from making a good decision
[29:19] SPEAKER_01: or a quick decision, then that's a problem.
[29:22] SPEAKER_01: But thinking through the scenarios ahead of time,
[29:24] SPEAKER_01: it should be used as a tool to allow you the opportunity
[29:26] SPEAKER_01: to make very, very quick decisions and confident decisions.
[29:29] SPEAKER_00: Of that, I think that's great advice.
[29:31] SPEAKER_00: Before we kind of wrap up our conversation here today, Grant,
[29:34] SPEAKER_00: I've got three quick rapid fired questions for you
[29:36] SPEAKER_00: to kind of wrap up the conversation.
[29:38] SPEAKER_00: So you're ready to roll?
[29:40] SPEAKER_00: Yeah, let's do it.
[29:40] SPEAKER_00: All right, first one.
[29:42] SPEAKER_00: What two items would you take with you
[29:43] SPEAKER_00: if you were shipwrecked on a deserted island
[29:45] SPEAKER_00: where all of your food and water needs were taken care of?
[29:50] SPEAKER_01: Good question.
[29:51] SPEAKER_01: My Kindle and the picture of Jail.
[29:53] SPEAKER_00: Love it.
[29:54] SPEAKER_00: If someone gave you $50,000 today to start a business,
[29:58] SPEAKER_00: what business would you start?
[30:00] SPEAKER_01: Oh, man.
[30:02] SPEAKER_01: I would start endeavor to apply sciences
[30:04] SPEAKER_01: and we would make things like massive smart technology
[30:08] SPEAKER_01: that helps people.
[30:09] SPEAKER_00: Love it.
[30:10] SPEAKER_00: Last one.
[30:11] SPEAKER_00: If you could choose one song to play every time you walked
[30:13] SPEAKER_00: into a room for the rest of your life,
[30:15] SPEAKER_00: what song would you choose?
[30:16] SPEAKER_01: Oh, easy.
[30:17] SPEAKER_01: ACDC, shoot the thrill.
[30:21] SPEAKER_00: Good one.
[30:21] SPEAKER_00: Good one.
[30:22] SPEAKER_00: That's awesome.
[30:23] SPEAKER_00: So Grant, finally, how can our listeners get ahold of you?
[30:26] SPEAKER_00: And is there anything that you'd like to add
[30:28] SPEAKER_00: before you leave us today?
[30:30] SPEAKER_01: Yeah, so easy to get ahold of me
[30:32] SPEAKER_01: because social media and websites and all that.
[30:34] SPEAKER_01: So go to www.deverwealth.ca
[30:39] SPEAKER_01: and you can find me on LinkedIn, of course.
[30:42] SPEAKER_01: You can find me on Instagram, Facebook, Twitter,
[30:45] SPEAKER_01: you name it, I'm on all the platforms.
[30:47] SPEAKER_01: But yeah, if you go to our website, you'll find me there.
[30:50] SPEAKER_01: And or you just Google me,
[30:51] SPEAKER_01: Grant Wade and endeavor and you'll find me.
[30:54] SPEAKER_00: Awesome.
[30:55] SPEAKER_00: Well, Grant, thanks so much for coming on the show
[30:57] SPEAKER_00: and sharing more about endeavor, your story,
[30:59] SPEAKER_00: your entrepreneurial path.
[31:00] SPEAKER_00: I've learned a lot from you
[31:01] SPEAKER_00: and I'm sure our listeners have as well.
[31:03] SPEAKER_00: So thanks so much.
[31:04] SPEAKER_01: Thank you.
[31:05] SPEAKER_00: And to all our listeners,
[31:06] SPEAKER_00: thanks so much for listening to Canada's podcast,
[31:08] SPEAKER_00: like, comment, and subscribe to all of our channels
[31:10] SPEAKER_00: to get the latest podcasts from entrepreneurs across Canada.
[31:13] SPEAKER_00: We'll see you next time.