Gifty Serbeh-Dunn

Episode
Gifty Serbeh-Dunn founded Shea Butter Market in 2003 to create an all-natural beauty product while supporting widows and their families in Ghana...
Key takeaways
- Don't give up when facing challenges in business, as persistence often leads to seeing positive results that make the struggle worthwhile.
- Listen to your banker and financial advisors when your business is doing well, especially regarding credit lines, because opportunities during good times may not be available during market downturns.
- Maintain a positive attitude as an entrepreneur because hearing "no" is frequent, and success comes from not personalizing rejection and believing that today's "no" can become tomorrow's "yes."
- Planning becomes essential when operating a business remotely or from locations far from suppliers and resources, requiring careful coordination and advanced thinking.
- Business can be a force for good when done right, creating opportunities that benefit everyone from suppliers earning fair wages to customers receiving quality products.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_00: It's VanCoovers Podcast on the Canada's Podcast Network. [00:27] SPEAKER_01: Today's episode is brought to you by Shaw Business. [00:30] SPEAKER_01: Shaw Business offers a whole suite of smart solutions like smart Wi-Fi. [00:36] SPEAKER_01: With dedicated networks for you and your guests, smart Wi-Fi keeps everyone's [00:41] SPEAKER_01: connection separate, safe, and secure, and it reaches all corners of your business. [00:47] SPEAKER_01: So whether you're at your desk or in a meeting room, you're still connected and [00:51] SPEAKER_01: ready for business. Smart Wi-Fi is one way that Shaw Business is powering the [00:56] SPEAKER_01: Archpernoors. [01:01] SPEAKER_01: Hello, this is Robert Spiral coming to today with VanCoovers Podcast, a member of the Canada's [01:06] SPEAKER_01: Podcast Network where we talk to the Archpernoors who are making it happen here in VanCoover, [01:12] SPEAKER_01: British Columbia. [01:13] SPEAKER_01: Gifted survey done, founded She Butter Market in 2003 to create an all-natural beauty [01:20] SPEAKER_01: product while supporting widows and their families in Ghana to climb out of poverty. [01:27] SPEAKER_01: Gifted believes that her business is a force for the good and by doing business right means [01:32] SPEAKER_01: that everyone benefits. [01:34] SPEAKER_01: From the widows in Ghana who make the She Butter for a premium price to the consumers who buy [01:40] SPEAKER_01: her high-quality products. [01:42] SPEAKER_01: Well, Gifted, welcome to the show. [01:44] SPEAKER_01: Thanks for taking the time today to be here for all our listeners. [01:48] SPEAKER_01: Thanks very much, Robert, for having me. [01:51] SPEAKER_01: Great. [01:52] SPEAKER_01: Okay, I want you to tell us a little bit more about yourself, where you're from and give [01:56] SPEAKER_01: us the details on your current business. [02:00] SPEAKER_02: Ah, thank you. [02:01] SPEAKER_02: Well, I was born and raised in Ghana, in northern Ghana specifically, from a small town called [02:08] SPEAKER_02: WAA, W8 Spelt. [02:10] SPEAKER_02: And I was invited to visit some family friends in Canada a long, long time ago in 1981. [02:18] SPEAKER_02: And whilst I was here, I mean, soon after I arrived here, there was a military coup in [02:23] SPEAKER_02: Ghana. [02:24] SPEAKER_02: And my father had been successful in business. [02:27] SPEAKER_02: He had a construction business that was thriving. [02:30] SPEAKER_02: And during that coup, business people were target. [02:34] SPEAKER_02: And so my father felt that since I was in Canada and was safe, I should stay. [02:42] SPEAKER_02: So the family I was visiting with and my father made arrangements for me to stay in Canada [02:48] SPEAKER_02: and the rest has been history. [02:50] SPEAKER_02: I've been here since. [02:51] SPEAKER_02: I always had strong attachment to home, though. [02:54] SPEAKER_02: And I always wanted to go back to Ghana and live in Ghana. [02:59] SPEAKER_02: And somehow the universe decided that that was not the way it was to be. [03:03] SPEAKER_02: I ended up meeting a married Canadian man and settled in British Columbia. [03:10] SPEAKER_02: We met in Ottawa and we moved to BC. [03:14] SPEAKER_02: And he ended up doing some working Ghana over the years. [03:17] SPEAKER_02: You know, when he got his working Ghana, we traveled there often. [03:22] SPEAKER_02: And because I'd always wanted to be home and I was always interested in doing work with [03:27] SPEAKER_02: women and children, I would kill you, observe what was going on with the women. [03:32] SPEAKER_02: And I had a sense of guilt because I felt like I needed to be there to be helping. [03:38] SPEAKER_02: And I was living in Canada. [03:39] SPEAKER_02: So every time we went, I brought stuff, you know, chachkis. [03:43] SPEAKER_02: I bring all kinds of stuff. [03:45] SPEAKER_02: And one year I was home and I was ready. [03:48] SPEAKER_02: We were ready to come back. [03:49] SPEAKER_02: And I asked what I could bring the next year when we visited. [03:53] SPEAKER_02: And one of the elders said to me, we don't want anything. [03:57] SPEAKER_02: We just want to work. [03:59] SPEAKER_02: And I thought, oh, well, you know what? [04:01] SPEAKER_02: They don't have no idea where I live. [04:04] SPEAKER_02: There's no way I can provide work. [04:07] SPEAKER_02: But because my background was in wanting to do something for home and make a difference, [04:13] SPEAKER_02: it really bothered me that I hadn't really reflected well on not bringing stuff. [04:23] SPEAKER_02: Or that it was also, I was thinking of me. [04:27] SPEAKER_02: I was using my guilt to try and help the women. [04:31] SPEAKER_02: And that was very misplaced. [04:33] SPEAKER_02: So the question of the issue of wanting to create work for them really sat with me and [04:41] SPEAKER_02: it bothered me. [04:42] SPEAKER_02: So over the years, I noticed that Chabara was popular in North America, was becoming [04:47] SPEAKER_02: popular in North America. [04:49] SPEAKER_02: And the light bulb went up one evening when I was watching TV and saw that Nivye had [04:54] SPEAKER_02: Chabara in their products and it was advertised. [04:57] SPEAKER_02: And I thought, you know what? [04:58] SPEAKER_02: All those women who spoke to me that day, they all make Chabara. [05:02] SPEAKER_02: What if, what if I sold Chabara in North America? [05:06] SPEAKER_02: Would I not create work? [05:09] SPEAKER_02: So I got very excited. [05:11] SPEAKER_02: And I don't have a business background. [05:13] SPEAKER_02: And so I always said that my business was really inspired by those women in my home. [05:19] SPEAKER_02: And that's how I came to start selling Chabara. [05:23] SPEAKER_02: So I started off just wholesaling Chabara and it wasn't going great. [05:27] SPEAKER_02: So I decided then that I would, well, inspired by my husband the second time around. [05:33] SPEAKER_02: And said, well, you know, it's North America. [05:36] SPEAKER_02: Most people are not making this up. [05:38] SPEAKER_02: Why don't you make a start a skincare line? [05:40] SPEAKER_02: And I thought, really, I have no idea. [05:43] SPEAKER_02: But again, fortunately, living on Vancouver Island, where there's so much creativity, [05:48] SPEAKER_02: so many people making so, doing stuff. [05:51] SPEAKER_02: I found a huge network of people who were willing to help me. [05:56] SPEAKER_02: And incidentally, was through a friend who had a shop and worked with a woman in Vancouver, [06:03] SPEAKER_02: who was an aroma therapist. [06:05] SPEAKER_02: I got connected with her. [06:07] SPEAKER_02: And she taught me to make products and I launched Chabara Market. [06:11] SPEAKER_01: Okay. Did you need financing to start your company? [06:14] SPEAKER_01: And how do you currently make money in the business now? [06:17] SPEAKER_02: So I have needed finance. [06:20] SPEAKER_02: I did need finances. [06:21] SPEAKER_02: At the start, our family financed it and as time went on, I was very fortunate to be connected [06:28] SPEAKER_02: with RBC with the Royal Bank and had incredible support from the bank. [06:34] SPEAKER_02: And I got some financing from the bank and also not just finance and incredible advice. [06:42] SPEAKER_02: And so that helped me greatly to get going. [06:47] SPEAKER_02: And since over time, I have had customers, really wonderful customers. [06:54] SPEAKER_02: And through some of our projects and contracts, we've been able to refinance [07:02] SPEAKER_02: from some of the sales that we've done. [07:05] SPEAKER_01: Okay. What is the last thing that I was [07:07] SPEAKER_02: incrementing, I mean, very helpful in getting me going. [07:11] SPEAKER_01: Right. Okay. Now, what is the long-term vision and what will your company look like in the future? [07:16] SPEAKER_01: Do you see the company expanding into other areas and where, beyond Vancouver, BC or even Canada? [07:23] SPEAKER_02: Well, for sure, I think we're an international family. [07:28] SPEAKER_02: We have international suppliers. [07:30] SPEAKER_02: And so I want to see, I would like to see the company doing more with the women [07:36] SPEAKER_02: in Africa, in Ghana specifically. [07:39] SPEAKER_02: And also, I have had interest from several countries in Africa. [07:43] SPEAKER_02: People asking me to make products for them to market. [07:48] SPEAKER_02: Currently, we have some customers in the UK. [07:51] SPEAKER_02: And we want to start to see our customers expand within the EU. [07:57] SPEAKER_02: And particularly Africa, we're looking at the Middle East as well. [08:01] SPEAKER_02: Yeah. So we want to go global. [08:03] SPEAKER_01: Great. Okay. So let's talk a little bit about Vancouver and doing business throughout BC, [08:10] SPEAKER_01: actually, since you're over there on the island. [08:11] SPEAKER_01: What are the biggest benefits for you and being an entrepreneur here in British Columbia? [08:16] SPEAKER_01: I want you to give us some of the good points about starting a company here. [08:19] SPEAKER_01: I'd also want you to give us some of the tough things or challenges for listeners, [08:22] SPEAKER_01: so they can keep an eye out for them. [08:25] SPEAKER_02: Yeah. Fantastic. Great question. [08:27] SPEAKER_02: I have found living on Vancouver Island as I alluded to before, incredible support, incredible [08:34] SPEAKER_02: knowledge. I started off in my kitchen and I had to call on people. I had no idea about making [08:41] SPEAKER_02: products. But as I said, a lot of people on this island who are so knowledgeable, one of my [08:47] SPEAKER_02: girlfriends is a herbalist. And I'm constantly calling an entrepreneur for help. [08:54] SPEAKER_02: That has been been wonderful and also attitudes. You know, the attitudes on Vancouver Island [09:00] SPEAKER_02: is we want to buy local. We want to do lots in our community. I have had extensive support [09:06] SPEAKER_02: from the community in general and really, really healthy attitude towards the work that I'm [09:13] SPEAKER_02: doing. Great deal of support. One of the biggest challenges of being on the island and working [09:18] SPEAKER_02: from the island is that we have to bring so much in. The cost of doing business here is quite steep. [09:25] SPEAKER_02: You know, I have to bring the Cheybara from Ghana. It comes to Vancouver and then gets tracked here. [09:31] SPEAKER_02: And when I buy essential oils, a lot of what I, the resources I use in my business are coming [09:37] SPEAKER_02: from elsewhere. So that can be very costly. That is one of the challenges. But it's a challenge [09:44] SPEAKER_01: that we manage and we overcome. Okay, great. Now we do some of our best work outside the office. [09:51] SPEAKER_01: Is there a place in on Vancouver Island close to where you live or work where you like to go [09:55] SPEAKER_01: recharge or get inspired with ideas or just think about your business? And does it change with [10:00] SPEAKER_01: the season considering all the rain we get on the island? Well, the beach, the little beach in [10:07] SPEAKER_02: Milbe. I live in Milbe. We have a beautiful beach. That is sometimes so quiet. I can, the times when [10:13] SPEAKER_02: I can go on the beach and I'd be the only one there with my dog. I love to take my dog on the beach. [10:19] SPEAKER_02: He loves the beach and we have our little corner that we sit and I meditate and reflect and he plays [10:27] SPEAKER_02: on the beach. Yeah, so we've got that. We're very blessed. Even when it's raining, you know, even [10:33] SPEAKER_02: even in the rain, all you have to dress up for it. So I put on my rain jacket and I go out in the rain [10:39] SPEAKER_02: and same spot and it's really lovely. There are times when the tide is too high and I can't go [10:46] SPEAKER_02: on the beach, but we have incredible trails on the island. I love to go to Cobble Hill Mountain [10:53] SPEAKER_02: with my dog again and really friendly people. People are very helpful if I get stuck with [11:00] SPEAKER_02: something happens with the dog. There's always somebody there. So I'm very fortunate to be living [11:06] SPEAKER_01: in paradise, really. Great. Okay. Now we have a lot of international listeners. So this next question I [11:12] SPEAKER_01: want you to speak to them. If you were to start all over again and you just moved here to Vancouver [11:17] SPEAKER_01: Island, but this time you don't know anyone knowing what you know now, what would you do and how would [11:23] SPEAKER_01: you go starting all over again as an entrepreneur? Wow, little bit of reflection required here. [11:33] SPEAKER_02: Knowing what I know now, my approach to the business would have been a little different, [11:39] SPEAKER_02: where I would have chosen to market my products would have been different because I think it would [11:45] SPEAKER_02: have been a little more lucrative. I mean, the health food sector has been really great for me. [11:52] SPEAKER_02: However, it was slow going and now that I know a little more about the island, [11:59] SPEAKER_02: I have found so many wonderful spars on the island and I might have started there and might have [12:04] SPEAKER_02: built up my capital a lot quicker if I had gone that route. So knowing what I know now, [12:13] SPEAKER_02: that's where I would have started. There's not much else I would have changed. I think I would have [12:18] SPEAKER_02: so gotten into business. Yeah, travel can be a challenge, but again, everything is manageable and [12:26] SPEAKER_02: we just make it work. Knowing what I know now, I think that a lot more planning goes into working [12:36] SPEAKER_02: from this island. I wasn't much of a planner until I got into doing this business and I have found [12:45] SPEAKER_02: that I have to plan a great deal because I'm far away from most of what I need. [12:53] SPEAKER_02: And so it requires a lot of thinking and a lot of planning. But with the technology that we have now, [13:02] SPEAKER_02: it is easy to be connected. I don't feel isolated. Perhaps I've come across as so, but really, [13:09] SPEAKER_02: I am not. I have Skype, I have Zoom, I have, I'm really very well connected with the people that I [13:16] SPEAKER_02: need to be connected to. So it's not, it's not too bad. It's not too hard to do business from here. [13:23] SPEAKER_01: Okay, let's talk a little bit about your routine. What does the first hour look like for you when [13:27] SPEAKER_01: you get up the morning? Do you have a specific routine or a ritual that helps you get motivated to start [13:32] SPEAKER_02: your day? I do have a routine. I, again, prayer, I start off with a prayer. And then the next thing is [13:40] SPEAKER_02: after I've had my cup of tea, I'm not a coffee drink, I'm a tea drinker, I hit the beach with my dog. [13:46] SPEAKER_02: And you know, my dog is my, he's such a great teacher. Oftentimes I'm in a hurry. And the dog always [13:53] SPEAKER_02: reminds me to slow down because he's gonna, I have a rodigian rich back. And when he decides, [13:59] SPEAKER_02: very strong willed, very stubborn. And so if he decides to stop and sniff at a shrub, he is going [14:07] SPEAKER_02: to do it. And, and I have to say to myself, yes, you know, we really do have to stop and smell the roses. [14:14] SPEAKER_02: And my dog is reminding me of that. So I start off with, I start my morning with that meditation, [14:21] SPEAKER_02: with that reminder. Because in bitterness, we often, you know, we're in a rush. We're rushing all [14:26] SPEAKER_02: the time to get stuff done. And my dog really helps me set the tone for the day. But yes, I want to [14:34] SPEAKER_02: be effective and I want to be efficient. But I have to remember that I live in the universe. And I [14:41] SPEAKER_02: have to take it easy. And I have to have balance. And my dog helps me do that. So that, that is [14:49] SPEAKER_01: the way I start my day. Do you think entrepreneurs have to be weird or unique in a positive way or [14:55] SPEAKER_02: wired differently? I really think so. I think that we have to be entrepreneurs have to be positive. [15:04] SPEAKER_02: Because I say to my friends often that if you're afraid of no, if you're afraid of hearing no, [15:10] SPEAKER_02: don't bother getting into business. Because that is, that is something we hear very, very frequently. [15:17] SPEAKER_02: And sometimes people throw no at you with a whole bunch of negative baggage and package. It [15:26] SPEAKER_02: comes wrapped in a big package of no and can be so depressing and such a downer. And so you have [15:34] SPEAKER_02: to have a positive attitude and be open to hearing it. And be open to taking a no, that big package [15:44] SPEAKER_02: of no and turning it into yes. That is one of the things that I think entrepreneur, for me, [15:50] SPEAKER_02: anyway, I have found to help. And I think only way to do it is to have a positive attitude. And not [15:58] SPEAKER_02: to really personalize a lot of the negativity that comes at one. So, so often, you know, I can have [16:08] SPEAKER_02: days that I just know days. And I take them as they come. And I take them with the attitude that, [16:16] SPEAKER_02: well, you know, this is just for now, it's going to be, it's going to be yes tomorrow. And I think [16:21] SPEAKER_02: the only way to do so is to have that positive attitude. Yes, there's a famous quote that says, [16:26] SPEAKER_01: for every no, that means you're just getting one step closer to a yes. So yeah, just got to [16:31] SPEAKER_01: keep that in mind. Okay, what books are you reading now and why or even audio books? And can you [16:37] SPEAKER_01: recommend any books for our listeners who are also aspiring entrepreneurs? Actually, I'm reading, [16:43] SPEAKER_02: I just picked up Kofi Anand's book. I don't know if people, well, international listeners and most [16:52] SPEAKER_02: of our listeners are probably familiar with Kofi Anand, our UN Secretary General, who just passed away [16:59] SPEAKER_02: two weeks ago or two or three weeks ago. And he was from Ghana. So I'm looking at the world now and [17:09] SPEAKER_02: looking at the world as in, you know, we are one small global village. Actually, it's so funny. [17:16] SPEAKER_02: I can't, the title of the book has just escaped me right now, but it's Kofi Anand's last book. [17:23] SPEAKER_02: And I picked it up. I haven't even opened it. I put it aside to read. I'm going to be traveling [17:30] SPEAKER_02: next week. And when I go, it's the one that I want to take with me. And the other one that I [17:36] SPEAKER_02: haven't started and want to read because I just finished watching the, well, I watched last week, [17:44] SPEAKER_02: the funeral of John McCain and I want to pick up for whom the bell tolls. I had read it in high [17:51] SPEAKER_02: school in Ghana. And so when it came up in the services, I thought, you know what, it's time to [17:58] SPEAKER_01: pick that up again. Okay. Any online or offline tools that you like to use on a daily basis? [18:06] SPEAKER_02: Um, so the online tools that I use on a daily basis, of course, my, my, my teenage one tells me [18:15] SPEAKER_02: I'm old and I keep using email. I do email very, very often. I mean, because I'm, I'm talking to [18:22] SPEAKER_02: people all over the world. I don't know if WhatsApp qualifies as one of them, but I'm on WhatsApp [18:30] SPEAKER_02: constantly because I'm dealing with people in Africa and a majority of people at home on, [18:37] SPEAKER_01: on WhatsApp. And so I use it often. Okay. Um, any offline tools that you use like pen and paper? [18:47] SPEAKER_02: Pen and paper all the time. I'm so old fashioned that way. I use pen and paper all the time. [18:55] SPEAKER_02: I'm, I'm actually more of a pen and paper woman than I am online. Aside from, of course, WhatsApp, [19:03] SPEAKER_01: but I love pen and paper. Okay. If you were doing what you do now, what would you like to do for a [19:09] SPEAKER_02: profession? If I weren't doing, I have asked myself often now what I would be doing. And sometimes [19:18] SPEAKER_02: I say to myself, I really can't think of something, anything else I could be doing, but this. However, [19:24] SPEAKER_02: I have to adjust that a little bit and say that I've always, I have a background in conflict [19:30] SPEAKER_02: management. And I look at some of the conflicts that are going on around the world and I often say to [19:37] SPEAKER_02: myself, you know what, especially when I hear of the babies crying and I think, oh my god, I wish I [19:43] SPEAKER_02: could do something about that. And so I would probably do work in conflict management and probably [19:51] SPEAKER_02: do work with the United Nations in addressing some of the conflicts that the world is facing. [19:57] SPEAKER_02: Things I get in better on the African continent, I think. But that's something that I would probably [20:04] SPEAKER_02: have done. Women and children, I did to my, to my soul. And I would like to, I would have been [20:09] SPEAKER_01: doing work that would address the situation. What kind of a job would you not like to do? Couldn't do it. [20:17] SPEAKER_02: I couldn't do, I couldn't work, I couldn't be a nurse. I could not be a nurse because I would be [20:25] SPEAKER_02: an emotional baggage. I would, I would bring, I would bring patients home all the time. And I think [20:32] SPEAKER_02: I would kill myself in the process as in emotionally drain myself. So I couldn't, I admire health [20:41] SPEAKER_02: health care professionals greatly because I could not do that. [20:47] SPEAKER_01: In business, what is your favorite word, quote, or sentence that you like to use? [20:53] SPEAKER_02: My favorite, my favorite word is do not give up. Do not give up. Is that a sentence? [21:04] SPEAKER_02: That's a sentence. It's a quote sentence. Yeah. Yeah, yeah, that's just, just don't give up, [21:09] SPEAKER_02: just don't give up. I keep saying that just don't give up. And it's one that I could spend hours [21:15] SPEAKER_02: on packing because that's been my experience that many times when I reflect on the journey that I've [21:22] SPEAKER_02: been on, many times I was tempted to give up and I didn't. And now I'm seeing such positive results [21:30] SPEAKER_02: with hanging in there. And yeah, so that's one that I would love to share. Don't give up. [21:36] SPEAKER_01: What is your least favorite word or sentence you do not like to hear? [21:43] SPEAKER_02: Oh, God, what is my least? It's not possible. Oh, I hate that when people say, [21:53] SPEAKER_02: well, it's not possible. You can't do that. Everything is possible. So I don't like to hear it's [21:59] SPEAKER_01: not possible. Okay. If you had to pick one or two words to describe yourself, what would be [22:05] SPEAKER_02: and why? Well, positive. Positive is one. I am very optimistic. Optimistic is a better one. [22:17] SPEAKER_02: I am very, very optimistic and I stay optimistic because I think it's good, it's good for my soul. [22:24] SPEAKER_02: I feel good when I'm feel positive. So positive. Yes. Okay. What keeps you up at night if anything? [22:35] SPEAKER_02: Financial strain, financial collapse and failure of the business because I feel that there's so [22:45] SPEAKER_02: many people dependent on my success and I depend on their success as well. And I think that if I [22:54] SPEAKER_02: were to give up, I would not only disappoint, but stop the kind of poverty alleviation I'm able [23:03] SPEAKER_02: to do with my business. So that worries me. Sometimes when I panic, that is what I panic about. [23:10] SPEAKER_02: If we don't do well, so many people will not do well. Yeah. Okay. I want you to give us the [23:16] SPEAKER_01: top three things on your inspired lifeless. This could be a bucket list of any sort where you want [23:20] SPEAKER_01: to travel more whether you want to do philanthropy, a TEDx talk, write a book, anything like that? [23:27] SPEAKER_02: Well, you've hit on some of them. Travel more, I have a lot of connections all over the world. [23:35] SPEAKER_02: And I would like to go around the world and see all my friends and family sometime. So that's on [23:43] SPEAKER_02: my bucket list. And I also want to do more philanthropy. One of the things that I would like to do [23:50] SPEAKER_02: would like to use this business to do is help educate more children in my community. I have always [23:57] SPEAKER_02: said that if I were to do extremely well, I would like to set up a foundation for educating [24:04] SPEAKER_02: children in my community community in Ghana and particularly young girls. So that's on my bucket list. [24:13] SPEAKER_02: And the third is I'm often encouraged to write a book about my experiences doing this business. [24:21] SPEAKER_02: And just experiences haven't had to leave home, leave Ghana at a young age. And my life experience [24:29] SPEAKER_02: leaving home and being in Canada and having all my family in Ghana, I here would make an interesting [24:36] SPEAKER_01: book. So maybe one day. Okay. Do you have any advice that you may have received that you can pass on [24:44] SPEAKER_02: to entrepreneurs throughout BC? Yes, I, the one that sticks out clearly in my mind always. I have [24:52] SPEAKER_02: so many. I have received so many. But one that I'd like to pass on at this stage is listen to your [24:58] SPEAKER_02: banker. I list, I tell the story of years ago when I first started the business and I was doing [25:04] SPEAKER_02: extremely well. And one of the bankers I worked with at an RBC in Milbe encouraged me to [25:12] SPEAKER_02: increase my line of credit. And I said to him, oh no, no, no, I cannot do that. I'm afraid of debt. [25:19] SPEAKER_02: I don't ever want to, I don't want to take on more debt. I don't want debt. And he said, well, [25:23] SPEAKER_02: you're doing well now. And I think it's a good idea. If you don't use it, you don't use it. But [25:28] SPEAKER_02: you have it. And typical, typical of a Ghanian, I wasn't going to do it. I, because it, it, it just [25:34] SPEAKER_02: smacked of more debt. I didn't do it. And you would know it years, a few years after this conversation, [25:41] SPEAKER_02: the markets crashed. And the business suffered greatly. And I wasn't able to get more credit [25:47] SPEAKER_02: as easily as I would have at that time. And that's always stuck with me. And I've always said, you [25:53] SPEAKER_02: know what? I should have listened to this wonderful banker. He had my interest in mind. And I did [26:00] SPEAKER_02: not listen. And it's one that I regret. And so listen to your banker and take some of advice, [26:08] SPEAKER_02: some of the financial advice they give because they know what they're talking about. I didn't know [26:13] SPEAKER_01: anything about that stuff. And I didn't listen. So now do you regret? Do you use a financial advisor [26:20] SPEAKER_02: in addition to bankers? I do. I do. It's certainly I do. My, my business account manager at RBC has just [26:30] SPEAKER_02: been absolutely wonderful. And not just him, all the staff, all the... [26:36] SPEAKER_01: Oh, this is so wonderful to enlighten it. Yeah, going through a little bit of a storm here today. [26:45] SPEAKER_02: Wow, wow. Anyway, yes, all my, all my financial advisors, that's including the staff at RBC. [26:55] SPEAKER_02: And my business manager has been just fabulous. And yes, I feel like I'm in this business with them [27:03] SPEAKER_02: because I know deep down that they want me to succeed. And they've been very supportive [27:11] SPEAKER_02: of seeing me to the end. And I feel very fortunate for that. [27:16] SPEAKER_02: Okay, Gifty. And of course, my fan. [27:19] SPEAKER_01: Sorry. Yeah, are you ready to have some fun? [27:23] SPEAKER_01: I'm ready to have some fun. Okay, great. Okay, as you know, entrepreneurs are very, very [27:28] SPEAKER_01: busy people earlier. You said that you got your talking to people from all over the world. And [27:33] SPEAKER_01: you're on WhatsApp, you're on your phone all the time. But we're going to take you away from all that. [27:37] SPEAKER_01: There's a small tropical island just off of Fiji that only has one phone booth there. There is no [27:42] SPEAKER_01: internet. This place does exist. We're going to drop you off there. You won't have a computer or a [27:46] SPEAKER_01: smartphone or a tablet. You can use the phone booth located there any time to call the boat. [27:51] SPEAKER_01: We'll come pick you up. How long would you last before you made that call? And what would you do while you [27:57] SPEAKER_02: were there? So it depends on if the people that with me. Because I'm a people person, if the people [28:06] SPEAKER_02: there with me, I will last about two, probably 10 days. And then I would start thinking, oh, [28:11] SPEAKER_02: I'm going to go back and work. But if there are not too many people with me, again, because I'm a [28:19] SPEAKER_02: people person, there are no people that I will feel very isolated. However, I would want to rest. [28:26] SPEAKER_02: And I think that I will meditate. I will walk quite a bit. And I don't think that I will last [28:34] SPEAKER_02: more than five days doing that. Because I am not an isolationist. And I think after three days, [28:46] SPEAKER_02: I would be well rested. And then I might do two days of just doing nothing. Then it would be time [28:54] SPEAKER_02: to go home. Time to call the boat. We'll come pick you up. Yeah. If there are no people there, [28:59] SPEAKER_01: then it would be time to go. Okay. Okay, Gifty, how can our listeners get whole of you? And is there [29:05] SPEAKER_01: anything you would like to add before you leave us today? I would like to add that I am super, super [29:14] SPEAKER_02: grateful for the opportunity to be heard and to share. And I can people can reach me through my [29:21] SPEAKER_02: website, info at Shabaramarket or www.shabaramarket.com. And what I would like to add is that, you know, [29:32] SPEAKER_02: we can all make a difference. My customers say to me, oh, you're so brave to be doing this business. [29:37] SPEAKER_02: Oh, you're so talented. I don't think that's what it is. I think that I was fortunate to discover [29:45] SPEAKER_02: that I can make a difference. And I know that when people participate in what we're doing, [29:52] SPEAKER_02: and in what others are doing, they do make a difference. And that's what I would like to share [29:59] SPEAKER_02: with everybody that in the things that we're doing, if we do it with the community in mind and [30:06] SPEAKER_02: in heart, we do make a difference. And to just keep going. Okay. Thank you. Great. Okay. Well, [30:13] SPEAKER_01: thank you for coming on the show. I've learned a lot about you. And I'm sure our listeners have as well. [30:20] SPEAKER_01: Well, thank you for the opportunity. Okay. Great. We'll see you next time. [30:24] SPEAKER_01: Thank you. Bye. [30:27] SPEAKER_00: Hey there. Thanks for taking the time today to listen to Bank of his podcast on the Canada's podcast [30:32] SPEAKER_00: network. We hope you enjoyed the show today. Make sure you sign up for our new letters and write a [30:37] SPEAKER_00: review for us on iTunes. And then connect with us on Twitter, Facebook, Instagram, and LinkedIn [30:42] SPEAKER_00: at Amazon's podcast. You can also check out what other entrepreneurs are doing across the country. [30:48] SPEAKER_00: See you next time.
