Dana Bouwman

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_02: It's Edmonton's Podcast on the Canada's Podcast Network.
[00:15] SPEAKER_00: Hello, this is Mario Toneguzi coming to you today with Edmonton's Podcast, a member
[00:21] SPEAKER_00: of Canada's Podcast Network where we talk to the entrepreneurs for making it happen
[00:26] SPEAKER_00: in Epidena, Alberta so you can listen, discover and engage.
[00:31] SPEAKER_00: Today's guest is Dana Bowman, Account Executive at Insight Insurance and Risk Management.
[00:38] SPEAKER_00: Thanks for joining us today, Dana.
[00:40] SPEAKER_02: Thanks for having me, Mario.
[00:41] SPEAKER_00: Tell me a little bit about what insight is and does.
[00:45] SPEAKER_02: Sure.
[00:46] SPEAKER_02: So, incident insurance is an insurance brokerage here in Edmonton and we focus on mid-to-large
[00:54] SPEAKER_02: size companies, which is kind of cool.
[00:57] SPEAKER_02: So I like to focus on construction companies, tech, manufacturing and I guess like for people
[01:04] SPEAKER_02: that don't know, the difference between an insurance broker and an insurance company
[01:08] SPEAKER_02: is we kind of just facilitate the policy on your behalf with insurance company and we
[01:13] SPEAKER_02: need to go shake rates and stuff like that.
[01:15] SPEAKER_02: So that's what I do.
[01:16] SPEAKER_00: How did you get involved in this and why?
[01:20] SPEAKER_02: Well, it's kind of a long story so I'll give you the colds notes.
[01:25] SPEAKER_02: But a family friend said that I'd really enjoy insurance and at first I wasn't totally
[01:30] SPEAKER_02: sure.
[01:31] SPEAKER_02: I had never been an employee before except for working on McDonald's and I was like 14.
[01:36] SPEAKER_02: And so even when I first started in insurance I was like, I'm just going to be a subcontractor.
[01:40] SPEAKER_02: I don't want to be someone's employee.
[01:42] SPEAKER_02: But I really enjoy it.
[01:44] SPEAKER_02: It works with my personality, like I love being technical and I also love talking to
[01:49] SPEAKER_02: people.
[01:49] SPEAKER_02: So I guess that's how I got started and I've kind of blossomed as well like I've been doing
[01:55] SPEAKER_02: it now for over two years and I see myself doing it for like the next five, 10 years for
[02:01] SPEAKER_02: sure.
[02:02] SPEAKER_00: Being based in Edmonton, tell me what the benefits are of working and doing business in Edmonton
[02:09] SPEAKER_00: these days.
[02:10] SPEAKER_02: Well, this is something I love talking about.
[02:13] SPEAKER_02: So Edmonton is really, it's a relationship based city.
[02:18] SPEAKER_02: It really helps that it's quite small.
[02:21] SPEAKER_02: So it feels like a lot of people, like everyone knows everybody and it just helps with business
[02:27] SPEAKER_02: as well just because when we're talking to like saying underwriter about what we need
[02:32] SPEAKER_02: for clients insurance, it's like I can say that I know this person like I can vouch for
[02:37] SPEAKER_02: them.
[02:37] SPEAKER_02: So that's definitely a plus.
[02:38] SPEAKER_02: And Edmonton is just a really interesting city.
[02:42] SPEAKER_02: I mean, we're just about to hit a million people and I don't know if you read this but
[02:46] SPEAKER_02: it was in the news recently that Edmonton is probably going to be doubling in size in
[02:50] SPEAKER_02: the next 30 years.
[02:52] SPEAKER_02: So yeah, it's kind of cool.
[02:54] SPEAKER_02: So just being a part of that is really interesting and there's a lot of people in Edmonton
[02:58] SPEAKER_02: I think that are excited about like our growth and where we can go.
[03:02] SPEAKER_00: So are there challenges right now of doing business in Edmonton?
[03:09] SPEAKER_02: There are definitely just because of, you know, we're in Alberta.
[03:14] SPEAKER_02: So that's all the one thing that a lot of people will talk about is the economy.
[03:20] SPEAKER_02: I mean, that that that hurts a lot of people.
[03:22] SPEAKER_02: I think in a lot of ways like people in Edmonton are very resilient.
[03:26] SPEAKER_02: So I know a lot of the people that I'm talking to like maybe maybe like five years ago they
[03:31] SPEAKER_02: were making money in a certain way and they just had to adapt and change just because
[03:37] SPEAKER_02: as the economy and now if anything, maybe they're being like more profitable or their
[03:41] SPEAKER_02: profit margins are a little bit bigger, larger or just like things are definitely changing
[03:47] SPEAKER_02: in Edmonton because of the economy and it's definitely a struggle like I'm not seeing
[03:51] SPEAKER_02: it isn't.
[03:52] SPEAKER_02: But I think I think a lot of people have overcome that struggle and we're continuing to grow
[03:57] SPEAKER_02: like I said.
[03:58] SPEAKER_00: Would you recommend Edmonton for people to start up businesses?
[04:02] SPEAKER_02: Yeah.
[04:03] SPEAKER_02: I would.
[04:06] SPEAKER_02: But like I said, Edmonton is growing.
[04:10] SPEAKER_02: We're seeing like like what the projections are that Edmonton should grow to tuneling
[04:14] SPEAKER_02: people.
[04:15] SPEAKER_02: So double in size in the next 30 years.
[04:17] SPEAKER_02: So I think it's really important like if someone starts a business here in Edmonton
[04:21] SPEAKER_02: today, you'll be a part of that growth.
[04:24] SPEAKER_02: So that's really good.
[04:25] SPEAKER_02: And then Edmonton is the number three or four city and not polisher where exactly we
[04:31] SPEAKER_02: are in rankings.
[04:31] SPEAKER_02: But we're third or fourth in the whole world when it comes to machine learning and artificial
[04:37] SPEAKER_02: intelligence.
[04:38] SPEAKER_02: So there's a lot of tech companies that maybe are starting up in Edmonton and seeing
[04:43] SPEAKER_02: like success, especially if you're in tech, I would say come to Edmonton.
[04:47] SPEAKER_00: In your career, what's been the biggest challenge that you faced and had to overcome?
[04:53] SPEAKER_02: There is a lot of challenges, especially being a young person.
[04:57] SPEAKER_02: And this is another thing that I'm really passionate about is talking to young people.
[05:01] SPEAKER_02: I think for me, the biggest challenge is just that I don't know everything.
[05:06] SPEAKER_02: So sometimes it can be a huge struggle, just like figuring things out.
[05:10] SPEAKER_02: And I don't always know what path to go down.
[05:13] SPEAKER_02: So the way I kind of get around that is I like to surround myself.
[05:17] SPEAKER_02: I really go and experience people who have been there and done that.
[05:20] SPEAKER_02: I have a couple mentors in my life and they help me out.
[05:24] SPEAKER_02: So it's challenging for sure being a young person in business.
[05:28] SPEAKER_02: But as long as you have a couple of people that can help you out, help you with negotiating,
[05:32] SPEAKER_02: they can kind of warn you and say, hey, like me, you're spinning your wheels here.
[05:36] SPEAKER_02: Like, look me, let's me want to something that'll be a little bit better for you.
[05:39] SPEAKER_02: That helps a lot.
[05:41] SPEAKER_00: So you recommend a career in insurance for young people?
[05:45] SPEAKER_02: Yes, I do.
[05:47] SPEAKER_02: There's nothing wrong with insurance at all.
[05:49] SPEAKER_02: The only little thing that I would say is that there's automation that's definitely
[05:54] SPEAKER_02: coming.
[05:55] SPEAKER_02: And I think insurance is going to be one of the casualties.
[05:58] SPEAKER_02: So I do recommend insurance for young people.
[06:02] SPEAKER_02: But I would just say, like, be aware that automation is coming.
[06:06] SPEAKER_02: So just always look to diversify your skillset and look at how you can make sure that you're
[06:12] SPEAKER_02: useful for employees in the future or figure out like your business strategy, stuff like
[06:16] SPEAKER_02: that.
[06:16] SPEAKER_02: So insurance is really good, though, for learning about a whole bunch of different companies
[06:21] SPEAKER_02: and different industries.
[06:21] SPEAKER_02: Like, for example, I can be talking to someone who owns like an ice cream boot truck in the
[06:27] SPEAKER_02: morning.
[06:28] SPEAKER_02: And then in the afternoon, talking to like someone who owns a construction company.
[06:31] SPEAKER_02: So there's a huge range of people that I talk to and it's really good for that.
[06:36] SPEAKER_00: So I don't know about you, but I get a lot of inspiration and creativity and kind of
[06:42] SPEAKER_00: weirdest places and things that I do.
[06:45] SPEAKER_00: Is there anything that you do, whether it's some passions or some hobbies or whatever
[06:51] SPEAKER_00: where inspiration just flows for your work?
[06:56] SPEAKER_02: Yeah, I guess so.
[06:58] SPEAKER_02: I mean, I guess I can talk about my hobbies.
[07:01] SPEAKER_02: So I love playing squash on Friday nights.
[07:04] SPEAKER_00: People still do that?
[07:06] Speaker UNKNOWN: Yes.
[07:07] SPEAKER_00: It's actually something that you don't see anymore that squash used to be the rage years
[07:13] SPEAKER_00: ago, but I didn't think it still was.
[07:16] SPEAKER_02: Really?
[07:16] SPEAKER_02: No, I've been trying to get lots of people out to play squash.
[07:19] SPEAKER_02: The only issue is that my work keeps giving me like items that I have to go to on Friday
[07:24] SPEAKER_02: nights.
[07:25] SPEAKER_02: Friday nights are usually the day that I go to.
[07:27] SPEAKER_02: So I haven't been in a month, but I love it.
[07:30] SPEAKER_02: The club that I go to is the Edmonton squash club.
[07:33] SPEAKER_02: And it's really interesting because you can play like 10 minute, like really quick gains
[07:38] SPEAKER_02: with two other people.
[07:40] SPEAKER_02: So it's kind of like a King's court sort of thing.
[07:42] SPEAKER_02: And then you get off after 10 minutes.
[07:44] SPEAKER_02: And then you just kind of like sit in the waiting area and then you talk to other people.
[07:48] SPEAKER_02: So it's really conversational and social.
[07:52] SPEAKER_02: And that's probably the part that I love the most.
[07:54] Speaker UNKNOWN: 
[07:55] SPEAKER_02: Yeah.
[07:55] SPEAKER_02: And then I play soccer on Sunday nights.
[07:57] SPEAKER_02: And huge fan of the Oilers obviously because my company ensures like a whole A-Stick
[08:02] SPEAKER_02: strict, which includes Roger Zorina.
[08:05] SPEAKER_02: And I'm actually going to a game tonight, point versus Oilers.
[08:09] SPEAKER_02: We'll see how it goes.
[08:10] SPEAKER_02: But in terms of creativity, I just kind of had a bit of an interesting path in life,
[08:16] SPEAKER_02: for sure.
[08:17] SPEAKER_02: And I like I was always my own business owner, so repiter.
[08:22] SPEAKER_02: And I own my own small businesses.
[08:24] SPEAKER_02: So like I know what it's like to have to go out there and be creative.
[08:27] SPEAKER_02: And like you always have to be working really hard to be able to make sure that you're
[08:32] SPEAKER_02: you're doing a good job at your work.
[08:34] SPEAKER_00: So what kind of things did you do as a small business owner?
[08:38] SPEAKER_02: It was kind of like whatever, whatever I saw an opportunity, I would kind of jump on it.
[08:43] SPEAKER_02: And sometimes it's successful, sometimes it wasn't.
[08:47] SPEAKER_02: Probably the one that I think is most interesting is I was in computer science in university.
[08:54] SPEAKER_02: And this thing called WordPress K-Mail, which if you don't know what it is, it's totally
[08:59] SPEAKER_02: fine.
[08:59] SPEAKER_02: But at the time like websites cost $12,000 minimum to make.
[09:04] SPEAKER_02: So quite a bit of money and it was mostly just the labor.
[09:07] SPEAKER_02: Like that cost so much.
[09:09] SPEAKER_02: But WordPress K-Mail, and it was kind of like this system where you could drag and drop
[09:12] SPEAKER_02: and create like a website for relatively low price.
[09:16] SPEAKER_01: Yeah.
[09:17] SPEAKER_02: And yeah, I just saw an opportunity and I decided to go like drop out of university and go
[09:22] SPEAKER_02: straight into industry and just created my own business.
[09:26] SPEAKER_02: And I saw WordPress websites.
[09:28] SPEAKER_02: Okay.
[09:29] SPEAKER_02: Well, you're a good money.
[09:31] SPEAKER_00: I saw a lot of WordPress in my job.
[09:34] SPEAKER_02: Yeah, exactly.
[09:35] SPEAKER_02: So that's the thing though, is that like at the time nobody used WordPress.
[09:39] SPEAKER_02: So it was really, it was kind of a unique thing and I can make quite a bit of money at
[09:43] SPEAKER_02: it.
[09:44] SPEAKER_02: These days, I mean, you can hire someone in India that will make a website for you for like
[09:49] SPEAKER_02: $250.
[09:51] SPEAKER_02: So yeah, it's just not viable as a business strategy anymore.
[09:57] SPEAKER_02: But that was probably the most interesting.
[10:00] SPEAKER_02: I owned a property management company as well just because I own a condo.
[10:04] SPEAKER_02: And the property management company that we had was not great.
[10:07] SPEAKER_02: And I was like, I could definitely do better.
[10:09] SPEAKER_02: So I started that company and yeah, there's been a couple different areas.
[10:13] SPEAKER_02: But insurance is probably the one area where I stuck with it because I really enjoy it.
[10:18] SPEAKER_02: And like I said, first time that I'm an employee, it's really great having someone else paying
[10:23] SPEAKER_02: for your health insurance.
[10:25] SPEAKER_00: Yeah, and all that stuff.
[10:27] Speaker UNKNOWN: 
[10:27] SPEAKER_00: What's the best piece of advice you've ever received about being involved in business?
[10:32] SPEAKER_02: I would probably swing back to my earlier comment about mentorship for young people because
[10:40] SPEAKER_02: I haven't been in business for that long.
[10:43] SPEAKER_02: But it's just incredibly important to have someone who can help you out.
[10:48] SPEAKER_02: Yeah, for business.
[10:49] SPEAKER_02: I mean, the thing is like every single business is so unique and different.
[10:53] SPEAKER_02: I guess like one thing I would say too is just if you are going to be spending like 40,
[10:58] SPEAKER_02: 50, 60 hours a week on one area of business, then it's something that like if you're not
[11:05] SPEAKER_02: passionate about it, then find a way to become passionate about it and like find the areas
[11:09] SPEAKER_02: that you really enjoy.
[11:11] SPEAKER_02: I know that like not every single part of what I do with insurance is super enjoyable.
[11:16] SPEAKER_02: But there are parts that definitely like sing to me and I really enjoy it.
[11:21] SPEAKER_02: So that's what I would say.
[11:23] SPEAKER_02: You need to like, you need to find your passion within your own industry and use that as
[11:27] SPEAKER_02: your driver to like do really good job.
[11:30] SPEAKER_00: So if you weren't doing what you're doing now, what would you do?
[11:33] SPEAKER_02: I would do insurance.
[11:35] SPEAKER_02: I would do it.
[11:35] SPEAKER_02: I think that's what I was doing was like jumping from one thing to another until I found
[11:39] SPEAKER_02: something I think I love insurance.
[11:41] SPEAKER_02: Okay.
[11:42] SPEAKER_00: Yeah.
[11:43] SPEAKER_00: You're going to ask you a couple of kind of personal type questions.
[11:46] SPEAKER_00: Everybody has a bucket list these days.
[11:49] SPEAKER_00: You know, a personal bucket list of what they want to do.
[11:51] SPEAKER_00: Is there anything that is sitting on top of your list right now?
[11:55] SPEAKER_02: Good question.
[11:56] SPEAKER_02: I guess sitting on top of my bucket list would be travel.
[12:00] SPEAKER_02: I have traveled quite a bit to like the US, but in Europe, but I haven't gone to Africa
[12:07] SPEAKER_02: before.
[12:08] SPEAKER_02: So I would love to go to South Africa or Ethiopia.
[12:11] SPEAKER_02: I think that would be really cool.
[12:13] SPEAKER_02: Professionally, I mean, I struggled quite a bit in business because I was always jumping
[12:18] SPEAKER_02: from one thing to another.
[12:20] SPEAKER_02: So it's always kind of been like the beginning stages of my career.
[12:25] SPEAKER_02: And never really progressing.
[12:27] SPEAKER_02: So I think for me, like I just entered that intermediate stage and I can talk with authority
[12:34] SPEAKER_02: about what I'm passionate about, which is insurance.
[12:38] SPEAKER_02: And all my bucket list is probably to achieve like the advanced stage.
[12:41] SPEAKER_02: So I'm like start mentoring other people and so on who has like the experience to back
[12:48] SPEAKER_02: the knowledge.
[12:49] SPEAKER_00: Mm-hmm.
[12:50] SPEAKER_00: Are you a reader?
[12:51] SPEAKER_02: Yes.
[12:52] SPEAKER_00: What are you reading right now?
[12:54] SPEAKER_02: So I read for work.
[12:57] SPEAKER_02: So that takes up a lot of my mental capacity when I'm reading.
[13:02] SPEAKER_02: But when it comes, okay, so I have a couple.
[13:04] SPEAKER_02: My friend, Mark Donnelly, who works at E2B recommended that I should read how to get to
[13:09] SPEAKER_02: yes.
[13:10] SPEAKER_02: And it's a book on like, like, a business book.
[13:13] SPEAKER_02: And I think it's really interesting.
[13:15] SPEAKER_02: And I'm just starting that.
[13:16] SPEAKER_02: And then my friend, Tom, Euminski, who works at Xerox.
[13:21] SPEAKER_02: I forget what the name of the book was called.
[13:23] SPEAKER_02: And I can look it up here.
[13:25] SPEAKER_02: But it was like how to negotiate or some, oh, never slip the difference, which is another
[13:31] SPEAKER_02: apparently really, really good business book.
[13:33] SPEAKER_02: And then personally, I'm in the middle of reading this one book that is called Pootence
[13:39] SPEAKER_02: Country.
[13:40] SPEAKER_02: And I forget who the author is.
[13:42] SPEAKER_02: But it's really interesting because this author visited Russia every single year for
[13:48] SPEAKER_02: 20 years for like three months at a time.
[13:51] SPEAKER_02: So she didn't become like a local.
[13:52] SPEAKER_02: She was always, so look at it objectively.
[13:55] SPEAKER_02: And each chapter of this book is following the same person throughout that whole 20 years.
[14:02] SPEAKER_02: So she talks about like a cabbie driver and like his struggles and just a whole bunch
[14:08] SPEAKER_02: of different people.
[14:09] SPEAKER_02: So it's really interesting.
[14:10] SPEAKER_02: I haven't picked it up in a little while, but I'm looking forward to finishing it for
[14:14] SPEAKER_02: sure because yeah, like each chapter is very different and gives you like a look into
[14:20] SPEAKER_02: their life and how life has changed as well since the USSR fell.
[14:24] SPEAKER_02: So yeah, exactly.
[14:26] SPEAKER_00: If you had to choose one word to describe yourself, what would it be and why?
[14:31] SPEAKER_02: Intense.
[14:33] SPEAKER_00: Okay.
[14:36] SPEAKER_02: So I know I'm not great at all things, but there are some things that I'm really good at.
[14:42] SPEAKER_02: As like insurance is one of them.
[14:44] SPEAKER_02: And when I find something that I really love and I want to get better at, like I put
[14:50] SPEAKER_02: all of my energy into that.
[14:52] Speaker UNKNOWN: 
[14:52] SPEAKER_00: Oh, okay.
[14:53] SPEAKER_02: Yeah.
[14:54] SPEAKER_00: So you mentioned that travel earlier outside of Edmonton.
[14:58] SPEAKER_00: Is there a favorite place that you've been to that you would like to go to?
[15:03] SPEAKER_02: I've been to a few places.
[15:04] SPEAKER_02: I mean, I went to Holland, the Netherlands a couple years ago, my grandparents are Dutch.
[15:12] SPEAKER_02: So that was cool seeing them.
[15:16] SPEAKER_02: You know, I actually really like Edmonton.
[15:18] SPEAKER_02: It's really funny because the way I look at it is I should try and make enough money
[15:23] SPEAKER_02: so I can travel.
[15:25] SPEAKER_02: But then I always come home to Edmonton because Edmonton is such like it's just home
[15:29] SPEAKER_02: to me.
[15:30] SPEAKER_02: I love Edmonton for sure.
[15:32] SPEAKER_02: But I mean, in terms of travel, I mean, I've been to Vegas for a few times, which is always fun.
[15:37] SPEAKER_00: Oh, okay.
[15:38] SPEAKER_00: Yeah.
[15:39] SPEAKER_00: If you have a daily routine, do you have one like a, do you do something every day almost
[15:47] SPEAKER_00: religiously?
[15:49] SPEAKER_02: Check my LinkedIn.
[15:53] SPEAKER_02: I love LinkedIn.
[15:57] SPEAKER_02: I always love full.
[15:58] SPEAKER_02: I post on their on a regular basis.
[16:00] SPEAKER_02: That's fun.
[16:01] SPEAKER_02: But also just keeping up to date with everyone else in the business community and seeing what
[16:07] SPEAKER_02: they're doing.
[16:08] SPEAKER_02: Yeah, it's always really interesting when someone posts.
[16:10] SPEAKER_02: I really, I really enjoy it if they're posting about progress that they're making in work
[16:15] SPEAKER_02: or something you that they're doing.
[16:17] SPEAKER_02: I don't really have a routine too much like at my company.
[16:21] SPEAKER_02: My CEO's philosophy is that she hires like people who are really good at what they're
[16:26] SPEAKER_02: doing.
[16:26] SPEAKER_02: They don't seem micromanaged.
[16:28] SPEAKER_02: So it's not like I come in and have to do something specific or have to meet certain
[16:32] SPEAKER_02: metrics every single day.
[16:33] SPEAKER_02: Like we get together probably every three months and she's like, okay, so where are you
[16:37] SPEAKER_02: in the, what are your goals and what are we doing?
[16:39] SPEAKER_02: But really my day is my own and I kind of, I use it to my advantage for sure.
[16:45] SPEAKER_02: I mean, I know I'm just like wasting time, but I'm pretty different.
[16:50] SPEAKER_00: Okay.
[16:50] SPEAKER_00: I'm going to ask you kind of a dog ball question.
[16:53] SPEAKER_00: Imagine a small tropical island in the middle of the ocean and it only has one foam booth
[16:59] SPEAKER_00: and no other technology, no internet, et cetera.
[17:03] SPEAKER_00: We're going to drop you off there and at any time you can use the foam booth on the island
[17:08] SPEAKER_00: to call the boat and we'll come pick you up.
[17:10] SPEAKER_00: How long would you last before making that foam call?
[17:14] SPEAKER_00: And what do you think you'd be doing while you were there?
[17:18] SPEAKER_02: You're not getting a foam call.
[17:22] SPEAKER_02: It sounds like a free vacation to me.
[17:25] Speaker UNKNOWN: 
[17:27] SPEAKER_01: Yeah, I mean, it's probably a couple of weeks.
[17:29] SPEAKER_01: You've really got that foam call and probably just relaxing.
[17:33] SPEAKER_01: It sounds like a fun time.
[17:34] SPEAKER_01: Thanks for that.
[17:37] SPEAKER_00: Is there anything you'd like to add Dana before you leave us today?
[17:41] SPEAKER_02: Well, thanks for having me.
[17:42] SPEAKER_02: First of all, this has been a real pleasure talking to you.
[17:46] SPEAKER_02: And I want to say that I'm always looking to promote both my industry.
[17:51] SPEAKER_02: I'm looking to promote Ementin.
[17:53] SPEAKER_02: And I'm a part of a couple different associations.
[17:56] SPEAKER_02: I think you guys should check out.
[17:58] SPEAKER_02: So one of them is the Ementin Construction Association, which represents the second largest
[18:04] SPEAKER_02: construction community in Canada, which is the Ementin Construction Community.
[18:09] SPEAKER_02: And then the second one is the Association for Corporate Growth, which is a group that
[18:13] SPEAKER_02: helps companies move from like SME into like the mid-size space.
[18:19] SPEAKER_02: So, and I'm on the board for both of those groups.
[18:23] SPEAKER_00: Okay, super.
[18:24] SPEAKER_00: Thanks for joining us today, Dana.
[18:26] SPEAKER_02: Thanks for having me.
[18:28] SPEAKER_00: Hey there.
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