Dan Belostotsky

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[00:00] SPEAKER_01: It's Edmonton's Podcast on the Canada's Podcast Network.
[00:15] SPEAKER_01: Hello, this is Mario Tonigüzi coming to you today with Edmonton's Podcast, a member
[00:21] SPEAKER_01: of Canada's Podcast Network, where we talk to the entrepreneurs who are making it happen
[00:26] SPEAKER_01: here in Edmonton, Alberta, so you can listen, discover and engage.
[00:31] SPEAKER_01: Today's guest is Dan Bellistatski, founder of Honest Door, which is an online tool for
[00:37] SPEAKER_01: real estate information, and he's also founder of Auto Capital, his private investment company.
[00:43] SPEAKER_01: Welcome to the show, Dan, and thanks for taking the time to be here for our listeners.
[00:48] SPEAKER_01: Hope I didn't butcher your last name.
[00:50] SPEAKER_01: Thank you very much.
[00:52] SPEAKER_01: Okay, tell us a little bit about Auto Capital and what it does.
[00:56] SPEAKER_00: Sure. After I sold one of my companies fell on a little bit of money, it's now just turned
[01:03] SPEAKER_00: into my private investment company.
[01:05] SPEAKER_00: I've invested in a lot of different startups, some blockchain companies, as well as real
[01:10] SPEAKER_00: estate.
[01:11] SPEAKER_00: Mostly now, it's been real estate investing.
[01:14] SPEAKER_00: And yeah, we do projects all over Edmonton, some more interesting to the others, but we
[01:20] SPEAKER_00: try to come up with some pretty cool ones to do here in the city.
[01:23] SPEAKER_01: Okay, so one of your newest ventures is this Honest Door online website and tool.
[01:30] SPEAKER_01: Tell us a little bit about what that is involved.
[01:34] SPEAKER_00: Sure.
[01:35] SPEAKER_00: I'll tell you why I guess in a minute why I was created, but what it does, it just provides
[01:40] SPEAKER_00: people with as much information as they want it on either their home or home that they'd
[01:44] SPEAKER_00: want to buy or just real estate trends in general.
[01:47] SPEAKER_00: And it's being pretty well received.
[01:50] SPEAKER_00: I mean, this information has really never been available.
[01:53] SPEAKER_00: It was available for a split second Toronto and it's available really nowhere in the country
[01:59] SPEAKER_00: with the amount of data that we're providing right now.
[02:02] SPEAKER_01: And so from what I understand from the website, you're providing information on what specific
[02:08] SPEAKER_01: things about home.
[02:09] SPEAKER_01: Sure.
[02:09] SPEAKER_00: So if you go on our site and you go to Honest Door.com and you put in an address, put in
[02:14] SPEAKER_00: your addresses, naturally, what people do first.
[02:17] SPEAKER_00: It brings you to a property profile page and you kind of click through that.
[02:20] SPEAKER_00: You could find out the Honest Door price.
[02:22] SPEAKER_00: So what we'll give you is when it was last sold, that particular property will also provide
[02:28] SPEAKER_00: you with the transaction history.
[02:29] SPEAKER_00: So if it was sold last year for 500, we'll have that noted if it was sold the year before
[02:34] SPEAKER_00: that for 400K, that'll be noted.
[02:37] SPEAKER_00: And we also have our Honest Door price.
[02:40] SPEAKER_00: So we have a team of machine learning scientists that actually created a model and the more
[02:45] SPEAKER_00: data we put in, then the more accurate our model becomes.
[02:49] SPEAKER_00: We actually have a valuation of your home that changes every single day.
[02:52] SPEAKER_00: So it is a starting point.
[02:53] SPEAKER_00: We don't claim to be the real estate expert.
[02:55] SPEAKER_00: We don't know of all the upgrades you've done in your home.
[02:59] SPEAKER_00: So it is a starting point, but it's pretty neat.
[03:01] SPEAKER_00: We also have included permits, which is pretty cool.
[03:04] SPEAKER_00: So we know if any house has a permit for a basement renovation or a hot tub.
[03:11] SPEAKER_00: I don't even know what other permits there are.
[03:12] SPEAKER_00: But there's a whole long list of permits and the work that was completed on every property.
[03:18] SPEAKER_00: So you can actually track if there was a flutter of fire at a property because that's all there.
[03:23] SPEAKER_00: We have assessment data, neighborhood trends.
[03:25] SPEAKER_00: There's more information than you need, but some really interesting information that will
[03:29] SPEAKER_00: help people make decisions.
[03:32] SPEAKER_01: Tell me what the benefits are of doing business in Edmonton.
[03:36] SPEAKER_00: Sure.
[03:37] SPEAKER_00: Yeah, everyone wants to go to other cities, but Edmonton is a pretty good starting point
[03:42] SPEAKER_00: for business because there's, you know, it's still being industrialized.
[03:46] SPEAKER_00: There's not much here.
[03:47] SPEAKER_00: You know, even for real estate development, there's a lot of opportunity to buy land.
[03:52] SPEAKER_00: I mean, if you want to go by land and Vancouver right now and put up a building, it would
[03:55] SPEAKER_00: be extremely expensive for that land.
[03:57] SPEAKER_00: So that's very cool.
[03:59] SPEAKER_00: And this type of product isn't anywhere in the country on a store.
[04:03] SPEAKER_00: So it really could have been done anywhere else.
[04:05] SPEAKER_00: There's a version of it in the United States called Zillow.
[04:08] SPEAKER_00: Zillow is very focused on a couple different models right now and certainly in the listing
[04:12] SPEAKER_00: space.
[04:13] SPEAKER_00: But a pure transparency play, you know, we think has really never been done, especially
[04:18] SPEAKER_00: not for free.
[04:19] SPEAKER_01: What are, as an entrepreneur, what are the challenges right now in Edmonton for doing business?
[04:27] SPEAKER_00: Edmonton probably, you know, as we all know, doesn't have as much funding as other cities.
[04:33] SPEAKER_00: You know, I've been rejected for funding, not funding as if like, you know, I went to
[04:38] SPEAKER_00: investors, like really this was out of my own money, but there's a lot of grant programs
[04:41] SPEAKER_00: coming out of the government.
[04:43] SPEAKER_00: And you're naturally, some people are just better at writing them.
[04:46] SPEAKER_00: That doesn't mean they have a better business or a better track record movie.
[04:49] SPEAKER_00: They just wrote exactly, you know, what they wanted to hear and they got the funding
[04:53] SPEAKER_00: which kind of sucks because I thought I had a good track record and a good idea.
[04:58] SPEAKER_00: But yeah, I think that there's not enough funding and I don't know.
[05:01] SPEAKER_00: I mean, I'll test the space when I actually go to market and say, hey, like we want to
[05:05] SPEAKER_00: raise some serious money and expand the business.
[05:08] SPEAKER_00: And I'll let you know what the investor sentiment is like here.
[05:11] SPEAKER_00: But from, you know, the government helping entrepreneurs, I think that's there, but I think
[05:15] SPEAKER_00: it's very difficult to read through it.
[05:17] SPEAKER_00: And there's not that much capital for entrepreneurs to start up.
[05:20] SPEAKER_00: And I talked to them all the time.
[05:21] SPEAKER_00: My office is in a tech startup space here at the Mercer warehouse.
[05:25] SPEAKER_00: And I talked to a lot of companies and they just don't have that accessibility that
[05:31] SPEAKER_00: they're always just, you know, grinding until midnight.
[05:33] SPEAKER_00: There's no money to hire anyone to help them.
[05:36] SPEAKER_01: What are you most excited about on a store these days?
[05:42] SPEAKER_00: I'm excited that we're getting a lot of traffic.
[05:45] SPEAKER_00: You know, I think over the last two weeks, we're probably close to 20,000 unique views.
[05:50] SPEAKER_00: So that's extremely promising.
[05:52] SPEAKER_00: I mean, we did have some press, which was interesting.
[05:55] SPEAKER_00: But I'm excited that, you know, I've been working on it for so long and trying to put
[05:59] SPEAKER_00: this data together that people are actually coming, right?
[06:02] SPEAKER_00: And when I close my eyes, I would hope that, you know, people would come to the site.
[06:05] SPEAKER_00: And now that we've actually turned into a reality and it did get on the news and the radio.
[06:09] SPEAKER_00: And, you know, you'd like to talk to us.
[06:11] SPEAKER_00: It's all reassuring that, hey, this is stuff in the right direction.
[06:16] SPEAKER_00: And the fact that we're getting so much feedback saying we love it and so many people using
[06:19] SPEAKER_00: the site, you know, we couldn't be happier.
[06:21] SPEAKER_00: We hope people continue to use the site because that'll allow it to stay free.
[06:25] SPEAKER_00: So really hoping that stays the same.
[06:27] SPEAKER_01: What's your vision for it for the future going forward?
[06:32] SPEAKER_00: You know, I don't really know the exact vision.
[06:36] SPEAKER_00: I mean, there's a whole, we've got probably a plan of five directions.
[06:40] SPEAKER_00: We'd like to take it.
[06:41] SPEAKER_00: Right now, we're really just focused on consumer usage.
[06:45] SPEAKER_00: We want to keep providing really interesting data, making really cool models out of the data,
[06:51] SPEAKER_00: really figuring out, hey, like not only what your home is worth,
[06:54] SPEAKER_00: a couple of new features we have coming in the pipeline are, hey,
[06:57] SPEAKER_00: this is what you could rent your home for or if you're going to Airbnb your home,
[07:01] SPEAKER_00: this is what you could possibly get or we have a rental prediction model that we're actually
[07:06] SPEAKER_00: working on with an economist to say, hey, this is possibly what your home will be worth next year
[07:10] SPEAKER_00: based on a whole number of different factors.
[07:13] SPEAKER_00: So right now, I think we want to keep engaging users and really we want them at the starting point
[07:18] SPEAKER_00: of the transaction.
[07:19] SPEAKER_00: If people come to our site before they go to a listing site or any other site,
[07:22] SPEAKER_00: then we're happy.
[07:24] SPEAKER_01: Okay, what was the biggest challenge you faced in starting this up?
[07:30] SPEAKER_00: Well, you need to find people that will work with you and not really get paid in hopes
[07:36] SPEAKER_00: that this thing will turn into something, right?
[07:39] SPEAKER_00: I didn't just hire a bunch of people at Rage of Stalaries and say, we're going to get this done.
[07:44] SPEAKER_00: We kind of went a little bit slower, putting all this data together as a massive pain.
[07:50] SPEAKER_00: It comes from different sources and different variables.
[07:53] SPEAKER_00: I don't even know how it all works, but there's a lot of accelerations going around and it's
[07:58] SPEAKER_00: very, very difficult.
[07:59] SPEAKER_00: So I'm just happy and surprised at all kind of made it online and it actually works quite
[08:05] SPEAKER_00: seriously now.
[08:07] SPEAKER_01: Now, if you're looking in hindsight, what do you know now that you wish you would have known
[08:12] SPEAKER_01: when you first started?
[08:14] SPEAKER_00: Yeah, that's a good question, Mario.
[08:16] SPEAKER_00: I don't really know what I know now.
[08:17] SPEAKER_00: I guess we're still in the weeds trying to find our way out.
[08:22] SPEAKER_00: Yeah, I mean, I think that I was always just worried, you know, like any business,
[08:26] SPEAKER_00: you always hesitate like, well, anyone care, well, they know I'm sure I commit my time.
[08:30] SPEAKER_00: But, you know, you have to trust your instincts and we did.
[08:33] SPEAKER_00: We just went a little bit slower and we weren't sure if we should do it.
[08:35] SPEAKER_00: So, you know, to any business entrepreneurs out there, you know, speed is one thing,
[08:40] SPEAKER_00: but persistence is another.
[08:42] SPEAKER_00: So, you know, we didn't go that fast, but we kind of persevered and we still made it out of the woods.
[08:47] SPEAKER_00: Later than we would hope, like most people doing anything, but we still made it out.
[08:51] SPEAKER_00: So, I would say just go with your guide and don't let people talk you out of what you're doing.
[08:56] SPEAKER_01: Okay, I'm going to switch gears a little bit here and talk a little bit more about being an entrepreneur.
[09:03] SPEAKER_01: Some of our best ideas come when we least expect them.
[09:06] SPEAKER_01: Just wondering from your personal side of things, what do you do to disconnect,
[09:11] SPEAKER_01: recharge, you get inspired in Edmonton?
[09:15] SPEAKER_00: Well, I've got a little baby now.
[09:16] SPEAKER_00: She's one and a half years old.
[09:18] SPEAKER_00: So, you know, we hang out a lot.
[09:21] SPEAKER_00: You kind of can really miss those years if you've got to work in the morning and then come back
[09:25] SPEAKER_00: at night and they're already off the bed.
[09:28] SPEAKER_00: You could really miss it.
[09:29] SPEAKER_00: So, I tend to come home a couple hours earlier and sometimes put a little more time in later in the evening.
[09:34] SPEAKER_00: So, I do that, you know, trying to play some hockey and golf.
[09:37] SPEAKER_00: I'm into sports and, you know, hanging out with friends, drinking a couple of beers on the
[09:42] SPEAKER_00: bad days. Never a bad idea.
[09:45] SPEAKER_00: But that's pretty much what I do to recharge.
[09:48] SPEAKER_00: I don't overwork. I know a lot of people do.
[09:50] SPEAKER_00: You know, maybe I should.
[09:51] SPEAKER_00: And maybe that'll be better.
[09:54] SPEAKER_00: But I don't tend to overwork.
[09:56] SPEAKER_00: You know, I'm in an office and sometimes when people work, you know, the entire day and the
[09:59] SPEAKER_00: entire morning.
[10:00] SPEAKER_00: But, you know, if you can be a little more efficient and live some of your life,
[10:04] SPEAKER_00: because you never know, it's just kind of business.
[10:06] SPEAKER_00: It's just a start up at the end of the day.
[10:08] SPEAKER_01: What's the best piece of advice you've ever received about being an entrepreneur?
[10:13] SPEAKER_00: Yeah, I don't know about the best piece of advice, but they always tell you to get your freedom.
[10:17] SPEAKER_00: And that's very true.
[10:19] SPEAKER_00: That's probably the best part about being an entrepreneur is you can kind of do what you want.
[10:23] SPEAKER_00: You know, you're just kind of screwing yourself.
[10:25] SPEAKER_00: You end up working harder because you're more worried.
[10:28] SPEAKER_00: But that's pretty big.
[10:29] SPEAKER_00: You know, if you want to go to a trip with your family or friends and you're able to say,
[10:32] SPEAKER_00: sure, I could leave on Wednesday and you don't have to answer anybody.
[10:35] SPEAKER_00: I think that's a pretty powerful piece.
[10:38] SPEAKER_01: Okay, now everybody these days has a bucket list.
[10:42] SPEAKER_01: What's on top of your bucket list these days?
[10:45] SPEAKER_00: Ah, geez bucket list.
[10:47] SPEAKER_00: I feel like I've done a few things already, but definitely a lot more to do.
[10:52] SPEAKER_00: You know, starting this company was definitely on my bucket list.
[10:55] SPEAKER_00: I had done it before and like anything in life, you're like, oh man,
[10:58] SPEAKER_00: I can't believe I started a company and he managed to sell it.
[11:01] SPEAKER_00: I would never do that again to kind of go back in where it's scary on an industry.
[11:05] SPEAKER_00: In an industry that I really didn't know much about, that was pretty interesting.
[11:09] SPEAKER_00: Like the most cliché thing like people say, like anything that scares them is kind of interesting.
[11:13] SPEAKER_00: So, you know, I definitely want to still travel the world, gone to a few places,
[11:17] SPEAKER_00: but really want to have some pretty cool experiences in some countries that aren't,
[11:22] SPEAKER_00: you know, aren't as industrialized as Canada, you know.
[11:25] SPEAKER_00: So that's on my bucket list.
[11:27] SPEAKER_01: If you weren't doing what you do now for work, what would you do instead?
[11:32] SPEAKER_01: Do you think?
[11:33] SPEAKER_00: I don't know.
[11:34] SPEAKER_00: I wasn't an excellent student.
[11:36] SPEAKER_00: So, you know, entrepreneurship, I'm glad I was being accepted right around the time.
[11:42] SPEAKER_00: I jumped into it, but, you know, I don't really have any secret, secret talents.
[11:46] SPEAKER_00: I think my secret talent is just, you know, trying to find a real cool market fit.
[11:52] SPEAKER_00: Or even sometimes copycadding.
[11:53] SPEAKER_00: I know it sounds, you know, negative, but sometimes really good entrepreneurs.
[11:58] SPEAKER_00: I'm not saying I'm a really good one, but really good entrepreneurs tend to copy models
[12:02] SPEAKER_00: and tweak them a little bit and make them for the better.
[12:05] SPEAKER_00: So I'd say, you know, that's kind of in my skill to kind of copycad businesses a little bit
[12:09] SPEAKER_00: and make them a little bit better.
[12:11] SPEAKER_00: But apart from that, I don't think I would have any special talents.
[12:14] SPEAKER_00: I used to watch Windows and University, so maybe I had a big window washing empire.
[12:19] SPEAKER_01: A lot of people read books, you know, for personal development, for business development,
[12:26] SPEAKER_01: career development.
[12:26] SPEAKER_01: Is there any book that you read recently or in the past that really influenced you
[12:33] SPEAKER_01: and had a mark on you for being an entrepreneur?
[12:38] SPEAKER_00: You know what?
[12:40] SPEAKER_00: I'm not in truth a massive reader.
[12:44] SPEAKER_00: I've read a lot of books.
[12:46] SPEAKER_00: I tend to start books and not finish them, get bored really easily.
[12:52] SPEAKER_00: The last one I probably read was Outliers.
[12:55] SPEAKER_00: You know, Statistics, I find very interesting.
[12:58] SPEAKER_00: You know, and who knows if they have any merit.
[13:00] SPEAKER_00: So, you know, I always joke with my wife, our daughter is born January 6th.
[13:05] SPEAKER_00: And there's so many statistics saying, you know, if you're born, you know,
[13:07] SPEAKER_00: it's close to January and you're the biggest baby in the room that they'll be successful.
[13:11] SPEAKER_00: I think that might only be true with sports.
[13:13] SPEAKER_00: I'm not even sure.
[13:15] SPEAKER_00: So anyway, I read that kind of stuff.
[13:17] SPEAKER_00: I really do look a lot into statistics.
[13:20] SPEAKER_00: I try to take nuggets.
[13:21] SPEAKER_00: There's so many different ways to read now.
[13:22] SPEAKER_00: There's so many different cool apps out there that could be summarized books for you in like 20 minutes.
[13:27] SPEAKER_00: So I've been looking into that.
[13:30] SPEAKER_00: But yeah, I was going to mention kind of, Mariel, even back up a second on one of your questions
[13:36] SPEAKER_00: for kind of entrepreneurs out there, kind of almost like looking for an idea
[13:39] SPEAKER_00: or how do you become an entrepreneur or something like that.
[13:43] SPEAKER_00: You know, when I sat down and was like, hey, what idea I'm going to start next,
[13:47] SPEAKER_00: I really dove into some, like I actually researched what I think I know a little bit
[13:52] SPEAKER_00: more than the average person and what I was kind of passionate about.
[13:56] SPEAKER_00: And I had a list of like, you know, 50 ideas and like over the days and weeks,
[14:00] SPEAKER_00: I would kind of cross them out.
[14:01] SPEAKER_00: So it wasn't like, oh my god, like I must do this.
[14:04] SPEAKER_00: There's such a massive gap.
[14:06] SPEAKER_00: Like I really almost researched and created the market that I felt like I would
[14:09] SPEAKER_00: stay interested in the longest because if you're not interested in it,
[14:12] SPEAKER_00: you'll eventually die out because if you're on year three and you haven't even launched
[14:16] SPEAKER_00: or whatever year that is, I mean, there has to be that kind of burning passion there.
[14:20] SPEAKER_01: Okay. If you had to pick one word to describe yourself, what would it be and why?
[14:28] SPEAKER_01: Persistent. That's the best way I could describe myself.
[14:31] SPEAKER_01: All right. Outside of Edmonton, is there a favorite place you have in the world?
[14:37] SPEAKER_00: I went to school for just over a year in Los Angeles.
[14:40] SPEAKER_00: I went with my wife at the time.
[14:42] SPEAKER_00: That's probably the place we love.
[14:44] SPEAKER_00: I mean, you're in flip flops.
[14:46] SPEAKER_00: 365 days of the year.
[14:48] SPEAKER_00: It's such a diverse city.
[14:49] SPEAKER_00: It's just super cool.
[14:51] SPEAKER_00: So maybe, yeah, we'd like to get back there more frequently.
[14:56] SPEAKER_01: We are creatures of routine.
[14:58] SPEAKER_01: Do you have a daily routine that you follow religiously?
[15:04] SPEAKER_00: No, no routine.
[15:06] SPEAKER_00: You know, sometimes I'll go to bed late.
[15:07] SPEAKER_00: Sometimes I'll go to bed early.
[15:09] SPEAKER_00: Sometimes I'll play with my daughter in the morning.
[15:11] SPEAKER_00: You know, sometimes I won't.
[15:12] SPEAKER_00: Sometimes I'll go work out.
[15:13] SPEAKER_00: I have no routine to any day.
[15:15] SPEAKER_00: Why is that?
[15:16] SPEAKER_00: Why do you think you have?
[15:18] SPEAKER_00: I don't know.
[15:19] SPEAKER_00: You know, I try to get into a routine sometimes and it actually feels nice.
[15:22] SPEAKER_00: But I just feel like something's always coming up or maybe someone wants to go hit a couple golf balls
[15:26] SPEAKER_00: or something like that and I can't turn it down.
[15:28] SPEAKER_00: So I just never kind of take my days that seriously, I guess.
[15:32] SPEAKER_01: Oh, okay.
[15:33] SPEAKER_01: Dan, I'm going to ask you kind of a different oddball type question.
[15:38] SPEAKER_01: And just imagine a beautiful tropical island in the middle of the ocean with one phone booth
[15:43] SPEAKER_01: and no internet.
[15:45] SPEAKER_01: We're going to drop you off there.
[15:47] SPEAKER_01: So you won't have any technology at all.
[15:50] SPEAKER_01: But at any time you can use the phone on the island to call a boat and we'll come pick you up.
[15:55] SPEAKER_01: How long do you think you'd last before making that phone call?
[15:59] SPEAKER_01: And what do you think you'd be doing while you were there?
[16:04] SPEAKER_00: Yeah, I think that I would especially the guy with like yourself that's involved in technology
[16:09] SPEAKER_01: so much, right?
[16:11] SPEAKER_00: Yeah, I mean, I'm involved.
[16:13] SPEAKER_00: I tend to be quite social.
[16:15] SPEAKER_00: I don't think I would last very long on this island.
[16:18] SPEAKER_00: It probably gets scared.
[16:20] SPEAKER_00: By the end of the week I'd be like, all right, that was a cool experience.
[16:23] SPEAKER_00: I'm glad I enjoyed it for a week and I'd probably get out of there.
[16:26] SPEAKER_00: I know some people maybe want to stay there forever.
[16:28] SPEAKER_00: But yeah, I enjoy people.
[16:29] SPEAKER_00: I enjoy friends and family so I'm sure I'd be out of there pretty quick.
[16:33] SPEAKER_01: Okay, Dan.
[16:34] SPEAKER_01: Thanks a lot.
[16:35] SPEAKER_01: Would you like to add anything before you leave us today?
[16:38] SPEAKER_01: Anything about being an entrepreneur or entrepreneurship?
[16:41] SPEAKER_00: Not really.
[16:42] SPEAKER_00: I just the most cliché things that you constantly always hear that you're like,
[16:45] SPEAKER_00: hey, this may not work or hey, this is stupid.
[16:48] SPEAKER_00: If you really feel inside and you're a reasonable minded person and you kind of know that about
[16:54] SPEAKER_00: yourself, you've really got to keep following through with what you're doing.
[16:58] SPEAKER_00: Again, I wasn't a great student.
[17:00] SPEAKER_00: I didn't know if all the things that I was going to do in life would work and some of them did
[17:05] SPEAKER_00: and some of them didn't.
[17:06] SPEAKER_00: And so you really just have to trust yourself.
[17:09] SPEAKER_00: And if things take longer, you still have to persevere because nothing's ever perfect.
[17:13] SPEAKER_00: There's a different mind.
[17:13] SPEAKER_00: You step on every day.
[17:15] SPEAKER_00: And if you could have a few people to talk to along the way, that's very important.
[17:19] SPEAKER_00: So that's it.
[17:20] SPEAKER_01: Okay, thanks, Dan, for being our guest today on Edmundon's podcast.
[17:24] SPEAKER_00: Thank you very much, Mario.
[17:27] SPEAKER_01: Hey there.
[17:27] SPEAKER_01: Thanks for taking the time today to listen to Edmundon's podcast on Canada's podcast network.
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