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Candice Bakx-Friesen is a Top Performing Realtor, Entrepreneur, Money Coach, and Speaker

Candice Bakx-Friesen · prairies

Candice Bakx-Friesen

Episode

Candice Bakx-Friesen (www.candicebakxfriesen.com) is passionate about helping people reach their financial dreams. She is a highly motivated woman who has...

Key takeaways

  • Success as a real estate agent requires running your own business independently, including marketing, bookkeeping, and client management, rather than relying on leads from your brokerage.
  • Building a support team is essential for entrepreneurial success, whether that's hiring help for bookkeeping and marketing or having family support to manage work and home responsibilities.
  • Consistency and showing up every day is the hardest but most critical part of building any successful business or achieving personal goals.
  • Financial literacy should be taught early to children, starting with lessons about the value of hard work and trade-offs as young as age four, rather than waiting until high school.
  • Work-life integration is more realistic than work-life balance for entrepreneurs, requiring intentional planning of important personal time like date nights and one-on-one time with family while fitting work around those priorities.

Transcript

Full transcript page · Interactive episode

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: Welcome to Canada's podcast, the number one podcast for entrepreneurs by
[00:06] SPEAKER_01: entrepreneurs. Hello and welcome to Manitoba's podcast with Mario Toneguzi on Canada's
[00:13] SPEAKER_01: podcast network. Joining me today is Candace Bax-Friezen who is a realtor, an
[00:20] SPEAKER_01: entrepreneur, a money coach and a speaker. Thanks for joining us today Candace.
[00:25] SPEAKER_01: Thank you so much, Mario. Well you do a lot of things. Let's focus on a couple
[00:29] SPEAKER_01: of things. Let me first talk about being a realtor and how long you've been a
[00:35] SPEAKER_01: realtor and Manitoba. I also see you do some training of realtor is in there.
[00:40] SPEAKER_00: Can you talk a little bit about that? Yeah definitely. Now so I've been a real
[00:44] SPEAKER_00: estate agent for both 13 years and it's one of those careers that I think a lot
[00:49] SPEAKER_00: of people look at it and they think from the outside, wow that's exciting and
[00:53] SPEAKER_00: you get to drive around and show houses but you know you sort of see the tip of
[00:58] SPEAKER_00: the iceberg like so many jobs and careers. That's just the tip of the iceberg.
[01:03] SPEAKER_00: So yeah it's a pretty evolved career. It's something that you obviously work a
[01:08] SPEAKER_00: lot of evenings a weekend and so the biggest struggle with that I think in that
[01:13] SPEAKER_00: type of business is just be able to manage home and life and integrate all
[01:19] SPEAKER_00: that right. So I've got four kids and obviously a very understanding and
[01:25] SPEAKER_00: helpful has been to make that all work but yeah so that's what I do
[01:29] SPEAKER_00: mainly and then do some coaching as well. So the coaching really came from
[01:35] SPEAKER_00: giving back and wanting to help others find success as well and so I help agents
[01:41] SPEAKER_00: get started whether that's you know from day one or whether they're looking to
[01:46] SPEAKER_00: sort of take their business to the next level. Okay maybe again you talk a
[01:50] SPEAKER_01: little bit about that of being a realtor. I think a lot of people have the
[01:54] SPEAKER_01: nice notion in their head right? You know they get the real estate license and
[01:58] SPEAKER_01: I'm gonna go out and I'm gonna sell properties and I'm gonna make a lot of money
[02:01] SPEAKER_01: but it truly is a business isn't it? Because there's everything involved with
[02:06] SPEAKER_01: being a business and you're on entrepreneur. Can you talk a little bit about
[02:10] SPEAKER_01: that and just the business of being a realtor? Yeah for sure that's a great
[02:15] SPEAKER_00: question. So many people think is that you know as a real estate agent the company
[02:20] SPEAKER_00: must give you leads and they help you do all this but it really isn't it's
[02:25] SPEAKER_00: it's sort of like having a franchise where there's a name right? There's
[02:29] SPEAKER_00: Century 21, Remax, Ruella Page in my case but you are really running the
[02:34] SPEAKER_00: business so they don't give you anything in terms of they think of you software
[02:40] SPEAKER_00: and support in different ways but really you're running your own business so
[02:44] SPEAKER_00: you have the marketing hat one day and you've got the running around showing
[02:48] SPEAKER_00: properties you know the next minute but you also have to do yours to teach
[02:53] SPEAKER_00: you climbing you have to do your bookwork and everything else that's involved
[02:57] SPEAKER_00: much like any other entrepreneur where you're wearing all the hats. You know
[03:01] SPEAKER_01: that's an S great point because I remember there was a friend of mine who's an
[03:05] SPEAKER_01: artist a well-known artist and Calgary does very very well but I remember him
[03:11] SPEAKER_01: telling me that one day saying you know what he said Mario I've got two jobs he
[03:16] SPEAKER_01: said I've got the job of being an artist and painter but I also have the
[03:20] SPEAKER_01: business job right and I think a lot of people really don't understand that
[03:25] SPEAKER_01: when it comes to entrepreneurship right is that you do wear a lot of different
[03:31] SPEAKER_01: hats as you mentioned so how do you do that like how do you I guess find the
[03:36] SPEAKER_01: time in 24 hours to basically run two jobs? Yeah well the big thing is that I've
[03:43] SPEAKER_00: got a team of people helping me and that's another thing is that nobody finds
[03:48] SPEAKER_00: success on their own right there's always people that will help you in
[03:51] SPEAKER_00: different ways in your business whether that's somebody who's saying hey I've
[03:55] SPEAKER_00: got somebody who's looking to sell their house and they're sending you a
[03:58] SPEAKER_00: referral or hiring people to help you so a bookkeeper or somebody who's
[04:04] SPEAKER_00: helping me with marketing and obviously running my household and then the kids
[04:09] SPEAKER_00: and all that stuff being a working woman you know you still have to run all
[04:15] SPEAKER_00: that as well and like I said I have a husband who's very on board but some
[04:19] SPEAKER_00: people don't and or they're doing it by themselves and that presents its own
[04:24] SPEAKER_00: challenges when you're an entrepreneur for sure yeah no you also mentioned
[04:28] SPEAKER_01: in your in your bio that you're a money coach can you explain that what is
[04:32] SPEAKER_00: that? Yeah so a lot of people they you know you don't really learn a lot in
[04:38] SPEAKER_00: school about finances a lot of people it was kind of a taboo subject growing up
[04:43] SPEAKER_00: and so you're just kind of expected to figure this stuff out and yet money is
[04:49] SPEAKER_00: everything in life right you know it's part of all facets of life and so you
[04:55] SPEAKER_00: have you know not really knowing what to do and not really knowing how to ask
[05:00] SPEAKER_00: people you know it's not a topic that comes up over dinner you know hey how you
[05:04] SPEAKER_00: know what kind of work it should you get or what are you investing in it's one of
[05:08] SPEAKER_00: those topics that people just kind of go wide eyed like what do we talk about
[05:12] SPEAKER_00: this so you're supposed to kind of figure this all out but most people don't
[05:16] SPEAKER_00: really know where to turn investment people who sell investments will do some
[05:23] SPEAKER_00: of that as part of their job but sometimes people are like well do I trust
[05:28] SPEAKER_00: this do I know whether they're just trying to sell me investments and so it's
[05:33] SPEAKER_00: just somebody who can look independently at what you're doing and offer advice so
[05:39] SPEAKER_00: it's sort of that peace of mind so it's whether it's budgeting to looking at
[05:44] SPEAKER_00: you know some different investment opportunities and and then sort of making a
[05:48] SPEAKER_00: bit of a plan right because so often in life we just kind of go through the
[05:52] SPEAKER_00: motions but if you could make a plan of what what you'd like to actually
[05:56] SPEAKER_00: accomplish in life what are your dreams what are your things that you're working
[06:00] SPEAKER_00: towards then you have a better chance of making it to you know having those
[06:05] SPEAKER_01: come into fruition yeah and when you look I guess this becomes even more
[06:11] SPEAKER_01: important and increasingly important these days right all the economic challenges
[06:16] SPEAKER_01: we have out there with pandemic and other things depending on what part of the
[06:20] SPEAKER_01: country you're in and there's specific economic challenges there you know when
[06:26] SPEAKER_01: you look at the whole financial thing from the from a personal standpoint
[06:32] SPEAKER_01: even actually for entrepreneurs where do they find information like we're you
[06:37] SPEAKER_01: know you know you mentioned talking about school should we start teaching this
[06:41] SPEAKER_01: stuff at a young age to to kids so that they're not forward when they they
[06:46] SPEAKER_01: enter the real world and they're thinking about you know what's a mortgage and
[06:51] SPEAKER_00: type thing yeah yeah definitely and I think sooner the sooner the better because
[06:56] SPEAKER_00: sometimes this stuff will come up in high school years in school yeah but that's
[07:01] SPEAKER_00: not really early enough you know like at that point already a lot of teenagers
[07:05] SPEAKER_00: kind of zone out or they're like I really need to know this but when when I
[07:09] SPEAKER_00: started with my own kids you know we started at age four talking about not
[07:13] SPEAKER_00: necessarily money but like what's the value of working hard you know you could
[07:18] SPEAKER_00: pitch in too because as a household we run as a team everybody helps out and you
[07:23] SPEAKER_00: know trade-offs like okay well I can buy you another like I said but does it
[07:27] SPEAKER_00: make more sense that we give to a family who needs food right now right so
[07:31] SPEAKER_00: there's these life lessons that you can teach and sort of sprinkle along the way
[07:35] SPEAKER_00: so what's your background in this area so I was one of those nerdy kids when I
[07:41] SPEAKER_00: was like 12 years old I came from an entrepreneurial background and when I was
[07:45] SPEAKER_00: about 12 I was like okay I can see people around me successful but how am I
[07:50] SPEAKER_00: gonna figure this out and so I just I started buying financial books and and
[07:55] SPEAKER_00: just figuring out on on my own and then I went to university and got my
[08:01] SPEAKER_00: bachelor of commerce as well from the university in Lentoba and so again this is
[08:07] SPEAKER_00: just gonna all come full circle which happens so often in life but you know
[08:11] SPEAKER_00: with helping people with houses some people are like you know what you know
[08:15] SPEAKER_00: stuff about money I can tell so and then they start asking me these questions and
[08:19] SPEAKER_00: I just realized there's such a need out there for people to figure out the
[08:23] SPEAKER_00: money piece and like I said it affects everything like you know you want to have
[08:27] SPEAKER_00: strong relationships you want to have a great marriage or partnership you want
[08:32] SPEAKER_00: to and so part of the biggest issue in marriages is usually finances right so
[08:37] SPEAKER_00: helping to have strong relationships impacting the next generation coming up
[08:42] SPEAKER_00: and when you can have strong families you also have strong communities as well
[08:49] SPEAKER_01: Candice what do you like about being an entrepreneur? I love that every day is
[08:53] SPEAKER_00: different and you never know what you're going to get every day is just it's a
[08:58] SPEAKER_00: new challenge it's new opportunities to help people to to impact people's lives
[09:04] SPEAKER_00: what what don't you like? Well sort of the same thing right? The challenge can be
[09:11] SPEAKER_00: that you don't know what you're going to be doing and a couple hours later so
[09:15] SPEAKER_00: that can be challenging you know if I'm just looking at myself in a bubble that's
[09:19] SPEAKER_00: one thing but when you have kids and you know our friends of ours they know
[09:24] SPEAKER_00: Candice might not be at dinner tonight when you know when we have a get together
[09:28] SPEAKER_00: with friends and things like that so yeah it can be challenging that you're
[09:32] SPEAKER_00: constantly putting sort of other people first in this business being a real
[09:36] SPEAKER_00: through your always kind of running for everybody else so it's challenging but at the same
[09:42] SPEAKER_01: time the rewards are greater. Yeah when you when you look back at say your professional life
[09:48] SPEAKER_01: is there anything that's stuck with you in terms of advice on being a professional being a
[09:54] SPEAKER_00: business owner? I think the biggest part of anything that's tough in life whether that's
[10:01] SPEAKER_00: business or personal life is the consistency and making sure that you're showing up every day
[10:07] SPEAKER_00: that's not it really is the hardest part you know I compare it always to somebody working out at a
[10:11] SPEAKER_00: gym because that's easy for people to kind of recognize and to see that but you know if I want
[10:16] SPEAKER_00: to have a great body I can't go to the gym once right and it's the same thing in life right if you
[10:21] SPEAKER_00: want to have great relationships if you want to have a great business you have to show up and be
[10:26] SPEAKER_01: consistent every day. No that's that's true you know and we have one of the things I think that many
[10:33] SPEAKER_01: entrepreneurs learn as they travel through this journey is the I guess the lessons learned in failure
[10:41] SPEAKER_01: right? What about yourself have you learned a lot of lessons when you know when things you know
[10:48] SPEAKER_00: when things aren't going so great? Yeah definitely and like we're always growing as human beings too
[10:55] SPEAKER_00: right? Well like I'm not the same person I was when I was 18 and so you know your business changes
[11:00] SPEAKER_00: and you have just different challenges so you know when you're just starting out you've got a lot of
[11:05] SPEAKER_00: time as you get really busy then you have less time but you now need to hire people to help you out
[11:11] SPEAKER_00: and so now you're dealing with employees and different challenges around that and you know you go
[11:17] SPEAKER_00: from well I've never had somebody working under me to figure that out while you're still running
[11:23] SPEAKER_00: your business and scaling and all these different things so I think it's yeah it's definitely
[11:29] SPEAKER_00: ongoing challenges and you know as much as you try and do your best you're never going to say the
[11:34] SPEAKER_00: right things you're always right and so just trying to figure out all those different pieces and
[11:41] SPEAKER_00: people that work with you grow over the years you know my assistant's been with me for 11 years
[11:47] SPEAKER_00: and so she's also changed and so we grow together just just like any relationship.
[11:52] SPEAKER_01: I'm curious you know over over that time is there any books that you read that then help you
[11:58] SPEAKER_00: in terms of your business life? To come up with some names off the top of my head I'm not sure
[12:05] SPEAKER_00: that I'm constantly looking at different business books there's also things like TED Talks
[12:13] SPEAKER_00: and their school past and there's so many amazing resources podcasts it's a very new one right now
[12:20] SPEAKER_00: just over the last couple of years of course they've been growing leaps and bounds there's just
[12:25] SPEAKER_00: so much information out there so I think part of the problem is that it's not hard to find information
[12:32] SPEAKER_00: but it's actually implementing it and making sure you do right? So I guess it's important as an
[12:38] SPEAKER_01: ought to pre-nerd to stay on top of things and information whether you know obviously you're a real
[12:44] SPEAKER_01: you have to know what the market's like right and and for me to know about that and just general
[12:49] SPEAKER_00: economic trends right? Yeah and in any business you know you're you're working in the business
[12:55] SPEAKER_00: because you're the entrepreneur but you're also need to make sure you're taking that time
[13:00] SPEAKER_00: for working on your business like you said you know what are the strategies where what do we want
[13:05] SPEAKER_00: to accomplish in the next few months setting goals and accomplishing that and yeah okay well
[13:13] SPEAKER_01: you know these days everybody talks about sort of work-life balance right and out there how would
[13:19] SPEAKER_00: you say or your work-life balance is these days? So I hate the word balance so I use the word
[13:28] SPEAKER_00: work-life integration I use that phrase because I think that's a little bit more appropriate for
[13:33] SPEAKER_00: people and I think work-life balance can give people that guilt you know that everything's not
[13:39] SPEAKER_00: this perfect piece of the pie so it's definitely important to make sure that you're that you have
[13:45] SPEAKER_00: all the different areas of life covered right that you're taking care of your health that you have
[13:50] SPEAKER_00: great relationships with others and with your family and I think part of it is just being really
[13:55] SPEAKER_00: intentional and so often we want life to be exciting and sporadic and fly by the seat of our
[14:02] SPEAKER_00: pants but then things don't work out as well right so it whether that's planning date nights you know
[14:07] SPEAKER_00: we can go out and actually go out to eat or it's planning a one-on-one date with our kids or whatever
[14:14] SPEAKER_00: that looks like but planning the dates and the times that matter and then trying to work the work
[14:20] SPEAKER_01: stuff around that and what about in terms of your interests yeah what other interests do you have
[14:27] SPEAKER_01: obviously beyond besides your your business and professional life and your family life?
[14:31] SPEAKER_00: Yeah yeah so much of the time is taken up with the kids because they're just you you want to
[14:38] SPEAKER_00: make them a priority and their interests become what you know you sort of sent to your life around
[14:43] SPEAKER_00: but a big part of what really fills my cup I sort of say would be just to get together with others
[14:49] SPEAKER_00: and so I do a lot of coffee dates with friends and going out with friends and stuff so that's
[14:55] SPEAKER_00: that's kind of a big one for me obviously spending time in the gym is important to me too and
[15:00] SPEAKER_01: again taking care of yourself okay super then well thanks for joining us today Candice thank
[15:06] SPEAKER_01: you so much for the invitation okay great that was Candice back's reason who is a realtor
[15:13] SPEAKER_01: entrepreneur money coach and speaker based in Steinbeck Manitoba this has been Manitoba's
[15:21] SPEAKER_01: podcast with Mario Tarnaguzzi on Candidus podcast network thanks for joining us today