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Brian Kingston Discusses the Issues Businesses are Dealing with as a Result of COVID-19

Brian Kingston · quebec

Brian Kingston

Episode

Brian Kingston, Vice President of Business Council Canada speaks to Canada’s Podcast about the issues business are dealing with as a...

Key takeaways

  • The Business Council of Canada supports aggressive measures to contain COVID-19 now, recognizing that failing to control the virus will result in far worse health and economic impacts later.
  • Employers should be supported to keep workers on payroll rather than routing everyone through the overburdened EI system, as direct wage subsidies are more efficient than emergency benefits programs.
  • Canada's initial fiscal response of $82 billion (much of it tax deferrals) falls short compared to other countries like the US, France, and Germany, which are spending 15% or more of GDP versus Canada's 3.4%.
  • The goal is to keep the economy in "idle" rather than shutting it down completely, so that when the virus is contained, businesses can quickly restart and enable a V-shaped recovery.
  • Business owners should reach out to their industry associations like CFIB or Canadian Chamber for help navigating the constantly changing support programs, as details are often difficult to find and understand.

Transcript

Full transcript page · Interactive episode

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_00: It's the Canada's podcast network.
[00:03] SPEAKER_01: Hi, this is Andrea Sassan Toronto's host for Canada's podcast, your
[00:07] SPEAKER_01: nation's number one entrepreneur network. Today I'm joined by Brian Kingston,
[00:13] SPEAKER_01: he's a vice president of Business Council of Canada. Welcome Brian.
[00:18] SPEAKER_01: Hi, thanks for having me. You're most welcome. Thank you so much for taking the time to speak to us today.
[00:23] SPEAKER_01: And no problem. So for those of us or those who may not know what is the role of the Business
[00:31] SPEAKER_01: Council of Canada and how many members do you currently have or represent? Yeah, so the Business
[00:38] SPEAKER_00: Council is an on-for-profit, non-partisan organization that represents business leaders of Canada's
[00:44] SPEAKER_00: largest companies. So we have around 160 members right now. They employ about 1.7 million Canadians
[00:52] SPEAKER_00: and represent about half the value of the TSX. And our members are very diverse in
[01:00] SPEAKER_00: both their region that they operate in as well as their sectors. So everything from finance,
[01:07] SPEAKER_00: oil and gas manufacturing, agriculture, seafood, you name it. All of those sectors are represented
[01:12] SPEAKER_01: by the Business Council. That's great. And BCC has been very vocal about raising some of the issues
[01:21] SPEAKER_01: on behalf of the businesses it represents. Can you maybe let us know about some of the issues that
[01:30] SPEAKER_00: you have been vocal on? Sure, yeah. So we've been following the coronavirus COVID-19 issue for some time.
[01:40] SPEAKER_00: You know, at first it was really about supply chain impacts that were emerging out of China and
[01:46] SPEAKER_00: Wuhan, where we saw Canadian companies were having difficulty obtaining products because of the shutdowns
[01:53] SPEAKER_00: that we had witnessed there. Of course, at that time, we never imagined that COVID would spread
[01:59] SPEAKER_00: at the pace that it did. And we never imagined that it would come to Canada in the way it has.
[02:06] SPEAKER_00: So it's become much more, of course, than simply a supply chain issue now. Our focus has been
[02:12] SPEAKER_00: on a few things. Number one, the first message that we got out as an association was to urge
[02:21] SPEAKER_00: other employers to take strong action to protect employing health. Our members moved
[02:28] SPEAKER_00: quite quickly. I mean, these are large companies that have pretty active, you know,
[02:35] SPEAKER_00: policies and able to respond to this quickly. And you know, in terms of encouraging work from home
[02:42] SPEAKER_00: and other other measures. But we wanted our members to urge others to do the same and to take
[02:48] SPEAKER_00: this seriously and take aggressive action. So that was our very first statement when this
[02:54] SPEAKER_00: began. And since then, we've been really focused on both pushing government to take the decisive
[03:00] SPEAKER_00: action needed to contain the virus. You know, we recognize that this is going to be very painful
[03:05] SPEAKER_00: for the Canadian economy. But other countries have shown us that if you don't contain the virus
[03:11] SPEAKER_00: through aggressive action, it will get out of control. And the impact on both the health of Canadians
[03:18] SPEAKER_00: and the economy more broadly will be far worse. So we've been supportive of taking really aggressive
[03:24] SPEAKER_00: measures right now, shutting down as much as possible, get a handle on this, and then move on
[03:31] SPEAKER_00: to helping the economy recover. So, you know, through three areas that we've been really focused on
[03:39] SPEAKER_00: more recently have been trying to encourage government to support employers to keep
[03:44] SPEAKER_00: employees on the payroll. We think that's really important. None of our members want to lay people
[03:50] SPEAKER_00: off. That is absolutely their last choice. So we've been asking government to try and, you know,
[03:56] SPEAKER_00: rather than putting people into the EI system, support employers and help them pay their employees.
[04:03] SPEAKER_00: We've also been pushing for greater support, capital support, liquidity support for companies
[04:09] SPEAKER_00: that are in dire need. We want to make sure that when we come out of this, we actually have a
[04:14] SPEAKER_00: business sector that's relatively intact. So that's been a big focus. And then the last piece
[04:20] SPEAKER_00: has really been on essential services and making sure that as provinces move to shut down different
[04:26] SPEAKER_00: sectors of the economy, they're doing so in a coordinated fashion so that we don't find out that,
[04:32] SPEAKER_00: you know, a supplier in Quebec can no longer produce a product for Ontario, which turns out
[04:37] SPEAKER_00: is actually pretty important right now. So that's been kind of the main focus, but frankly,
[04:41] SPEAKER_00: things are changing on an almost hourly basis these days. So who knows where we'll be next week.
[04:48] SPEAKER_01: And let's talk about a little bit about the EI and EI benefits. In your latest statement,
[04:55] SPEAKER_01: which was issued yesterday, it talks about EI system being overburdened. We know that the
[05:03] SPEAKER_01: usual number of applications per week is around 45,000. In the last week, we've seen
[05:09] SPEAKER_01: 1 million applications. And with the Royal Assent yesterday off the bill, the Canada's
[05:18] SPEAKER_01: emergency support bill, there was an additional 82 billion dollars that is being used now to
[05:30] SPEAKER_01: give benefits through CRA. Do you think that that will assist in terms of alleviating the burden
[05:36] SPEAKER_00: of EI and how helpful will that be? I think it's definitely a step in the right direction.
[05:44] SPEAKER_00: As you noted, the EI system was overburdened. I think government only processed about 15% of
[05:49] SPEAKER_00: applications, despite the fact that they had thousands of public servants working away on it.
[05:55] SPEAKER_00: So it was obviously not working. This program is meant to divert people from EI,
[06:00] SPEAKER_00: get them onto this benefit, which they say will be quicker. And because it's paid out through
[06:05] SPEAKER_00: the CRA, you'll actually see the benefits immediately. So I think it's a step in the right
[06:12] SPEAKER_00: direction. We still think that a direct wage subsidy to employers would have been the best
[06:17] SPEAKER_00: way to do this, because you simply, the employer would pay the employee, they would have paid
[06:22] SPEAKER_00: them the equivalent to the EI, and then they would file for reimbursement at a later date.
[06:29] SPEAKER_00: Government believes the CERB program is the best approach. So we're willing to see how it works,
[06:37] SPEAKER_00: see how the employers respond to it, and hope that it is effective. I mean, the three kind of key
[06:43] SPEAKER_00: factors that we look at here are speed. Can you actually get the money out the door to people that
[06:49] SPEAKER_00: need it quickly? Scale? Can you scale this thing? Can you actually process four million applications,
[06:57] SPEAKER_00: five million applications quickly? And then finally, its efficiency. Is it easy for people to
[07:03] SPEAKER_00: apply? And is it easy for government to get money in their hands? So if it needs those criteria,
[07:09] SPEAKER_00: then I think it's a success, but it's a bit too early to tell.
[07:14] SPEAKER_01: And the situation right now is that people are waiting for a few weeks to be able to access EI funds.
[07:23] SPEAKER_01: They're left without a job or being laid off, which makes it really difficult to
[07:28] SPEAKER_01: basically purchase the necessities such as putting food on the table, being for rent. So hopefully
[07:35] SPEAKER_01: the CRA route will be more expedient, and where people will be able to access benefits quickly.
[07:43] SPEAKER_01: Quick clear. So let's talk about the actual budget itself. In your statement, it mentions that
[07:51] SPEAKER_01: US has put in or is contributing $850 billion. Canada is contributing $82 billion. So why
[08:02] SPEAKER_01: the big discrepancy, and do you think that the federal government should be doing more than they are?
[08:07] SPEAKER_00: Yeah, absolutely. I think they're going to have to do a lot more. They did move pretty quickly
[08:13] SPEAKER_00: to announce that first $82 billion or $85 billion a month. But the important thing here to know
[08:20] SPEAKER_00: is that $55 billion of that is in tax deferral. So that's not direct support to the Canadian economy.
[08:27] SPEAKER_00: It's helpful. Don't get me wrong. Companies knowing that they can push off paying their taxes
[08:32] SPEAKER_00: until the later date. But when you compare to what the US has done, $350 billion in loans for
[08:39] SPEAKER_00: small business, another $500 billion to be pumped into the economy in the terms of both direct
[08:46] SPEAKER_00: support to companies that are facing potential bankruptcy, as well as capital liquidity measures.
[08:51] SPEAKER_00: I just don't think that we've done enough. I mean, when you look at what other countries are
[08:56] SPEAKER_00: spending to help support their economies, Canada is total spent right now. It's about 3.4% of our GDP.
[09:04] SPEAKER_00: France is sitting at 15.6% in Germany over 15%. So some countries are moving more aggressively
[09:14] SPEAKER_00: to introduce a much greater fiscal firepower. Now to the government's credit, they have been clear
[09:20] SPEAKER_00: and minister Morneau has said, we'll do whatever it takes. And he's said that this is a phase
[09:26] SPEAKER_00: of profit. It's not as though one announcement will be all that's required. So I fully expect that
[09:31] SPEAKER_00: as this evolves, you'll see them announce more supports and basically try and help companies
[09:39] SPEAKER_00: that really need it throughout this process. So it's phase one of what I hope isn't, you know,
[09:44] SPEAKER_00: five phases, but maybe a couple more phases become. I think a lot of small businesses right now
[09:50] SPEAKER_01: are thinking it's great that these loans are available, but I'm struggling as it is, do I really
[09:57] SPEAKER_01: want more loans or do I want government help in terms of, you know, greater wage subsidies, which
[10:03] SPEAKER_01: is something that UK and Denmark are doing and they have up to 80% of wage subsidy.
[10:10] SPEAKER_01: So a lot of things I think to follow and to come and to see how our federal government will
[10:17] SPEAKER_01: react in terms of assisting businesses, which are really important in terms of the life and
[10:25] SPEAKER_01: health of Canada's economy as a whole. So any from what you are seeing so far, if the government
[10:33] SPEAKER_01: doesn't take the action that they're supposed to, where do you see this going? And I know in the
[10:39] SPEAKER_01: last statement, it also mentions recession, depression, where are we heading if this is not
[10:47] SPEAKER_00: acted upon? Yeah, I mean, the current forecast for the Canadian economy are very worrying. We're now
[10:55] SPEAKER_00: expecting in the second quarter for the Canadian economy to contract by as much as 20%. These are just
[11:02] SPEAKER_00: unbelievable numbers that would have never expected. And employment, you know, is definitely
[11:09] SPEAKER_00: likely to, or sorry, unemployment despite well about 10%, you could go far, far higher.
[11:16] SPEAKER_00: So this is not a good situation, clearly. And the reason we're asking government to act quickly
[11:22] SPEAKER_00: with really significant support for businesses is because we do know that we will get through this.
[11:29] SPEAKER_00: The virus will be contained and has been contained in other countries. And what will happen
[11:34] SPEAKER_00: afterwards is we're hoping for a bit of a V-shaped recovery where you actually, when Canadians get
[11:39] SPEAKER_00: all clear that you can leave your home, you can go out and spend and do the things that you like to do,
[11:45] SPEAKER_00: that they will go out and do that and will return to a certain level of normalcy.
[11:51] SPEAKER_00: The fear is, if so much damage has been done, that small businesses on your local main street are just
[12:00] SPEAKER_00: they've simply had to stop operations, you've got vacancies, even companies, media and
[12:06] SPEAKER_00: large companies in some sectors that potentially have become bankrupt or had to restructure.
[12:11] SPEAKER_00: It makes it difficult for that more aggressive recovery to take place after the virus is contained.
[12:18] SPEAKER_00: So, you know, we really need to make sure that the economies like a car were hoping we can kind of
[12:26] SPEAKER_00: just put it into idle for the next few weeks and then restart it. The last thing we want to do
[12:31] SPEAKER_00: is turn the thing off completely, which makes things a lot more difficult to get moving again.
[12:37] SPEAKER_01: Brian, thank you so much for your time today. And the viewers and the listeners can also
[12:44] SPEAKER_01: visit the Business Council of Canada website for the latest update or updates on your advocacy work.
[12:53] SPEAKER_01: And again, any last words of wisdom for the business owners out there?
[13:01] SPEAKER_00: Just, you know, this is going to be changing constantly. Unfortunately, there is no
[13:08] SPEAKER_00: clear source of information on these programs. I mean, the CERB, when it was announced yesterday,
[13:15] SPEAKER_00: it took me quite some time to figure out exactly where the details are and how to figure this all out.
[13:20] SPEAKER_00: So, I would just urge business owners if you're part of an association, if you're part of CFIB or
[13:26] SPEAKER_00: Canadian Chamber, you know, reach out to them. That's what associations are there for.
[13:33] SPEAKER_00: So, it's a really important time to make sure that you have information to all the programs
[13:37] SPEAKER_00: that are being announced, because there is a lot of support being unrolled and sometimes it's
[13:42] SPEAKER_00: really difficult to determine if it actually applies to you. So, you know, urge people to make
[13:48] SPEAKER_00: sure they make those contacts and figure it out. Great advice. Thank you, Brian. Thanks a lot.