Rate Card & Partnership — Canada's Entrepreneur
Connect · Media & Partnership 2026. Six hubs, one audience, one plan — media placements, Knowledge Hub sponsorship, AI Hub, performance partnerships, and the CE Content Partnership for Canadian founders.
Canada's Entrepreneur is the Entrepreneur Operating Intelligence (EOI) Network — one community reached through six connected hubs, coordinated as a single plan: 145K+ opted-in Canadian founders, 250K+ across the network.
- 145K+ — Newsletter subscribers
- 250K+ — Total audience
- 35% — Open rate
- 1,000+ — Founder interviews
- Weekly — Entrepreneur Intelligence newsletter
- Six hubs — News · Podcast · Knowledge · Event · Member · AI
We start with the audience, then build the plan.
CE Audience Intelligence
Almost a decade of listening to Canadian founders — 1,000+ interviews, distilled into the intelligence behind TIE, our advisor built on that corpus — gives us an unusually clear picture of how this audience thinks and where they pay attention. We use that to profile the audience your message needs to reach and to recommend the channel mix that fits it.
Intent Placement
We place your message against real entrepreneur intent — what our community is reading, listening to, and engaging with across the six hubs. A founder weighing a decision in the Knowledge Hub is a different moment from one opening the newsletter, and we plan for the difference.
Multi-channel by design
The mix is the point — podcast, newsletter, website, Knowledge Hub, events, and AI, coordinated so your story is carried across the whole network and reinforced at each turn.
Clear measurement
We tag every campaign with a trackable attribution code. At the end we tell you plainly what moved — opens, clicks, enrolments, and, where the structure allows it, attributed business. You know what the investment did.
Six ways in, one audience.
📧 Weekly Newsletter
Entrepreneur Intelligence — 145K+ subscribers, weekly, 35% open rate. Sponsorship slots, dedicated sends, and lead-capture campaigns.
🎙 Podcast
1,000+ founder interviews and counting. Pre-roll, mid-roll, host-read, and full sponsored episodes. A library that keeps earning long after the episode drops.
🌐 Website
canadasentrepreneur.com — display placements, sponsored content, and feature articles that stay live and keep working.
📚 Knowledge Hub
Where founders come to learn — STFE masterclasses, Braintrust series, coaching. High-intent moments at the point of a decision.
🤝 Member Hub & Events
The co-op where members have a say, belonging, and access. Your brand inside the community — Marketplace, exclusive offers, member events. The room, not a banner beside it.
📱 Social
CE's LinkedIn and PureSocial — extending reach beyond our owned properties to the broader founder community.
Media placements
| Product | What's included | Investment |
|---|---|---|
| Podcast Episode Ad | 15–30s host-read pre/mid/post-roll inserted into the episode; amplified across podcast, newsposts, website and social. Per episode · pre · mid · post-roll | $1,313 |
| Newsletter Content & Advertising | Brand placement plus a sponsored article or podcast in the weekly Entrepreneur Intelligence newsletter; distributed to website and social. Weekly newsletter (145K+) · per placement | $2,625 |
| Focused Newscast | 10-minute business spotlight interview with organic distribution across the weekly newsletter and social. Feature interview / business spotlight | $3,563 |
| Sponsored Story Podcast | 30-minute infotorial-format episode + social boost (YouTube, Facebook, Instagram, LinkedIn, TikTok — geolocation & demographic targeting) + weekly newsletter, newsposts and website branding. Long-form branded episode | $6,813 |
| Backdrop Sponsorship | Your brand, always in frame — a persistent on-set backdrop presence across a minimum of 4 founder-interview Podcast episodes every month, plus the Newscast. Seen in every episode, not a skippable ad. Category-exclusive (one brand per category). Includes social boost to amplify social coverage across Canada, reaching CE's 145,000+ audience. Persistent on-set presence · min 4 podcasts/mo · category-exclusive · min 3 months | $6,500/mo |
| Website Display | Display/banner placement on canadasentrepreneur.com — priced by placement and term. Monthly · placement-dependent | ~$1,000–$1,800/mo |
| Email Lead-Gen | Dedicated send or lead-capture campaign to CE's segmented lists (145K+); trackable promo code for cost-per-lead measurement. Dedicated email to the full list or a segment | ~$3,000–$4,000/send |
Sponsor the place where entrepreneurs learn
Masterclass Presenting Sponsor — $2,500–$3,500
Single session
Named presenting sponsor of one STFE Masterclass (90 min, live/virtual). "Presented by [Brand]" in the intro, outro, event materials, KH page, newsletter promo to 145K+ and social amplification.
STFE Series Sponsor — $8,500–$10,000
Full series
Named presenting sponsor of the full 4-part STFE Masterclass series (4 × 90 min, Phil and Celine Williams). Brand carried across all four sessions, all newsletter promos and social posts for the full series run.
Braintrust Series Sponsor — $5,000–$8,000
Per series
Named sponsor of a Braintrust professional series (4–6 sessions). Brand on the series landing page, KH feature, newsletter and social for the series run. Tracks available: Thought Leadership, Personal Brand, Digital Strategy, Culture by Design.
Co-produced Webinar / Live Event — $8,000–$15,000
Per event · scoped per program
CE and the sponsor co-produce a live webinar or event for the CE community — CE hosts, produces and distributes. Includes newsletter promo to 145K+, recording for the KH library, and post-event email follow-up.
Knowledge Hub Featured Placement — $1,500–$2,500 / mo
Monthly
Prominent brand placement on the Knowledge Hub landing page for a defined term — beside high-intent learning content where entrepreneurs choose their next step.
Custom Programming — Custom
Scoped per engagement
Not finding the right fit above? We can co-design a program around your goals — a branded course, a coaching partnership, an event series, or a combination of formats across the KH and the wider network.
AI Hub
| Product | What's included | Investment |
|---|---|---|
| AI Hub Featured Product Review | An editorially-produced CE review of your product or service — published in the AI Hub, distributed in the weekly newsletter (145K+) and amplified across social. The review is CE-written and credible: it reflects our editorial standard, not a press release. One review · newsletter promo + social · stays in the AI Hub library | $3,500–$5,000 |
| AI Hub Presenting Sponsor | Named presenting sponsor of the CE AI Hub for a defined term. "Presented by [Brand]" on the hub landing page, in the AI Hub newsletter feature cadence, and across AI Hub social content. One brand per term — exclusive by design. Monthly · exclusive · category-gated | $3,000–$4,500/mo |
| TIE Integration Feature | Your product or service surfaced as a recommended resource within TIE — The Intelligent Entrepreneur — when relevant founder questions arise. Relevance-gated: only where your offering is a genuine fit for the question. Fully disclosed as a partner recommendation. Per integration · relevance-matched · fully disclosed | Custom · scoped per engagement |
Every campaign, analyzed by AI.
| Product | What's included | Investment |
|---|---|---|
| AI Audience Intelligence | Before a campaign runs, our AI engine reads CE's opted-in audience to find the founders your message should reach — segment, message-fit, and timing, grounded in almost a decade of founder data. Per campaign · pre-flight targeting | Scoped · add-on or included in a partnership |
| AI Campaign Analysis & Optimization | While the campaign runs, we track what's working across the hubs, optimize placement and message in-flight, and deliver a clear read on outcomes — opens, clicks, engagement, and attributed action against a campaign code. Per campaign · in-flight + end-of-run report | Scoped · add-on or included in a partnership |
Inside the co-op.
| Product | What's included | Investment |
|---|---|---|
| Member Marketplace Listing | List your products and services directly to CE members. Offer member-exclusive rates. Presence in the Member Marketplace for the duration of your listing. Entry-level · ongoing · lowest commitment | $495 setup + $385/mo |
| Member Exclusive Offer | A featured deal or offer promoted exclusively to CE members — in the Member Hub, in the weekly newsletter member section, and via member communications. One featured partner per cycle. Per promotion cycle · exclusive placement | $1,000–$1,800 |
| Member Event Sponsor | Named sponsor of a CE member event or community session — virtual or in-person. Your brand in the room where members gather, with pre-event newsletter mention and post-event follow-up. Per event | $2,000–$4,000 |
When your success is our success
- $5,625–$9,375 — Setup / Production Fee — Covers the full 3–6 month campaign launch: content, episodes, newsletter placements, social, tracking code. May reduce or be absorbed against performance revenue once the program runs.
- 20–30% — Affiliate Commission — On attributable leads and/or sales, set by margin and deal. Examples typically run 20–30%. The commission scales with our audience automatically — no renegotiation as we grow.
- Up to 24 mo — Commission Tail — Commission runs on converted business for the life of the client relationship. That long-tail attribution is what makes the affiliate model worth building properly.
The CE Content Partnership
CE Knowledge Partner
For a company whose expertise is its value — an advisory, financial, legal or B2B software firm that wants to be known for teaching Canadian entrepreneurs.
Across: a featured Knowledge Hub resource that compounds, a recurring co-produced Podcast conversation across the term, a standing Newsletter presence into 145K+, and a footprint in the AI Hub (TIE).
The angle: the name founders associate with "this is where I go to understand it" — a builder who invests in founders' capability.
CE Founders' Voice Partner
For a brand that wants to champion entrepreneurs themselves — a telecom, national retail/franchise group, economic-development body or growth-stage company energised by founder stories.
Across: a signature Sponsored Story presence in the flagship founder-interview Podcast, recurring live Events (masterclass or braintrust) across the term, a steady Newsletter presence, and a standing place in the Member community.
The angle: visibly backing the stories, the gatherings and the community — a champion of the Canadian founder.
CE Growth Intelligence Partner
For a company whose mission is helping businesses grow — a fintech, payroll/HR platform, operations software company or consultancy that wants to be part of how founders decide.
Across: the AI Hub as the flagship (expertise informing TIE and aligned with the CE-SME growth platform), a featured Knowledge Hub presence, a quarterly co-produced Event series, and a regular Newsletter presence.
The angle: woven into the operating intelligence entrepreneurs use — useful at the moment of decision, the deepest form of brand credit in the network.
Partner-level sponsorship
| Program | What's included | Investment |
|---|---|---|
| Partner-Level Sponsorship | Prolonged exposure across the weekly newsletter, newsposts, website and podcasts. Three podcast episodes dedicated to your brand. Brand placement in daily newscasts + pre/mid-roll ads + website. Social boost across YouTube, Facebook, Instagram, LinkedIn and TikTok — geo- and demo-targetable to the markets you need. Fireside chat and/or live webinar outreach. Minimum 3 months | $8,125/month · min 3 months |
| Member Marketplace Listing | The lowest-commitment way into the community. List your products and services to CE members, offer member specials, and build presence in the Member Marketplace. Entry-level · ongoing | $495 setup + $385/mo |
In-market pricing. Significantly larger audience.
| Benchmark | Market / Comparator | CE position |
|---|---|---|
| Newsletter sponsorship (Canada) | Maclean's: from $6,400 flat on an 82K list · Canadian Business: from $2,900 on 18K subs | CE proposed $2,625/placement on 145K+ — larger than both SJC lists combined, still priced conservatively |
| Podcast episode sponsorship (Canada) | Canadian Business: $10,000/episode · Canada's Podcast (sister property): $1,050/episode on ~40K subs | CE proposed $1,313–$6,813/episode on a 1,000+-interview library — competitive on reach; upside is the evergreen archive |
| SME audience — circulation × frequency (Canada) | CanadianSME, the leading Canadian SME title: a monthly magazine at ~20,000–25,000 readers per issue (~80,000 monthly impressions — their own published figures) | CE reaches 145,000+ opted-in owners every week at >35% open — roughly 6× the readership, delivered 4× as often. Over a year that's ~7.5M+ newsletter impressions to their ~1M. |
| Niche B2B newsletter CPM (North America) | $30–$70+ per send (Paved / beehiiv benchmarks) — finance/SaaS $50–$150+ | CE's proposed $2,625/placement across 145K+ = ~$18 CPM equivalent — below the B2B floor, with 35% open rate as the quality argument |
| Competitor rate transparency | BetaKit · The Logic · CanadianSME · Globe/ROB — all gated behind request forms | CE is the only Canadian business media outlet that publishes a clean rate card — a transparency signal competitors don't match |
Four steps from conversation to campaign
- Stop — Start with your goal: A short conversation about the outcome you're after — who you want to reach and what you want them to do.
- Think — We build the plan: We use CE audience intelligence to recommend the right channel mix for your audience and your message.
- Focus — You see the thinking: Before you commit to spend, you see the plan — the channels, the sequence, the rationale.
- Execute — We run it and report: Campaign goes live with a trackable attribution code. You get an honest read on what it did.
Let's start with your goal.
Tell us the outcome you're after and we'll build the plan around it — before we talk about slots or spend.