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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_02: It's VanCouver's podcast on the Canada's podcast network.
[00:12] SPEAKER_00: Hello everyone, I'm Angela Faye, Hub Builder and co-host of British Columbia's podcasts.
[00:19] SPEAKER_00: Part of the Canada's podcast network, your source for great insights from entrepreneurs
[00:23] SPEAKER_00: from across Canada.
[00:25] SPEAKER_00: We talked entrepreneurs who are making it happen here so you can listen, discover and engage.
[00:31] SPEAKER_01: We're here today with Tara Clark.
[00:33] SPEAKER_01: I'm so excited to have this owner and founder CEO of Vancouver-based social media agency
[00:39] SPEAKER_01: Social T. For the past nine years, she has offered executive consulting, training and
[00:45] SPEAKER_01: management to small and medium-sized businesses around the world.
[00:49] SPEAKER_01: She's a social media architect, entrepreneur and speaker.
[00:53] SPEAKER_01: Tara's focused on helping businesses think differently and be able to use social media
[00:58] SPEAKER_01: effectively to achieve their goals.
[01:01] SPEAKER_01: She helps brand engage with existing customers and tap into new audiences using their social
[01:06] SPEAKER_01: media network.
[01:07] SPEAKER_01: And what kind of feels me and gets me excited about talking to Tara's, she's totally passionate
[01:12] SPEAKER_01: about empowering those around her, believing that building lasting connections and relationships
[01:18] SPEAKER_01: with business owners that have an entrepreneurial spirit is her jam.
[01:21] SPEAKER_01: So Tara, how does that sound?
[01:24] SPEAKER_01: It sounds a bit like it sounds good.
[01:26] SPEAKER_01: That is great.
[01:27] SPEAKER_02: Yeah, I really feel that connection and that ability to connect at the authentic is so important,
[01:34] SPEAKER_02: especially translating that online and off from vice versa.
[01:38] SPEAKER_02: And so having the ability to be personable in both formats is so important.
[01:43] SPEAKER_02: And that's why I'm loving this world of podcasting and the video opportunity within podcast
[01:47] SPEAKER_02: because people can really see, hopefully, the words that we put online jump out in our
[01:52] SPEAKER_02: personalities as we actually are.
[01:55] SPEAKER_01: That's a great question.
[01:56] SPEAKER_01: The word, I just get a jump in this before we talk about your journey.
[01:59] SPEAKER_01: The word authentic.
[02:01] SPEAKER_01: It's used a lot right now.
[02:03] SPEAKER_02: What does it mean to you?
[02:05] SPEAKER_02: Authentic is the ability to make mistakes and fumble and not judge yourself for it to
[02:11] SPEAKER_02: me.
[02:12] SPEAKER_02: To me, it's the opportunity to wake up and feel like if you don't have makeup or you
[02:20] SPEAKER_02: didn't get ready and you're still on, you're still showing up in your best ability.
[02:25] SPEAKER_02: So authenticity is telling the room you had an opera night sleep or your dog's being
[02:30] SPEAKER_02: a bit of a brat and barking in the background, which I have the other day.
[02:34] SPEAKER_02: So authenticity, I think, is bringing realness to everyday conversations where people, I
[02:39] SPEAKER_02: think, are getting a little up tight and they need a little bit more ease and that we're
[02:43] SPEAKER_02: all human.
[02:44] SPEAKER_02: So bring in your authentic self to conversations and meetings.
[02:48] SPEAKER_02: I think is very, very important.
[02:50] SPEAKER_02: Okay.
[02:50] SPEAKER_02: So now let's jump to you.
[02:51] SPEAKER_02: Tell me a little bit about your entrepreneurial journey.
[02:54] SPEAKER_02: Yeah.
[02:54] SPEAKER_02: So it's been really interesting.
[02:56] SPEAKER_02: I've had my consulting company slash agency with a team for now, nine and a half years.
[03:01] SPEAKER_02: But prior to that, I worked in full-time marketing roles and it was really interesting when
[03:05] SPEAKER_02: I was in full-time marketing roles because it was right before digital marketing and social
[03:09] SPEAKER_02: media in particular was actually being used for businesses.
[03:14] SPEAKER_02: So I was definitely one of the first group of people that were discovering how to take
[03:21] SPEAKER_02: marketing from traditional to online and uncover ways that we could measure how it's
[03:27] SPEAKER_02: working before there were any tools to tell us what was actually correct and what was
[03:31] SPEAKER_02: working or not.
[03:32] SPEAKER_02: But the interesting part was when I went to school, I went to school for entrepreneurship
[03:36] SPEAKER_02: and business and I always knew that that was my calling.
[03:39] SPEAKER_02: I was so inspired by my professors and the stories and the ability to pitch to for businesses.
[03:44] SPEAKER_02: I knew that was for me.
[03:46] SPEAKER_02: But even in 2008 when I graduated from school, there was not always an opportunity just
[03:51] SPEAKER_02: to be an entrepreneur.
[03:52] SPEAKER_02: Like what were you going to offer?
[03:53] SPEAKER_02: What is your business?
[03:55] SPEAKER_02: So I feel really lovely to have been in marketing roles that allowed me to figure out if I
[03:59] SPEAKER_02: had to wake up tomorrow and do one or two things and be really good with them in my full-time
[04:03] SPEAKER_02: marketing role, what would those be?
[04:06] SPEAKER_02: And so I had to do blogging, I had to do all these different web design, I had to do
[04:10] SPEAKER_02: so many things in my marketing role that those skills I still use today.
[04:15] SPEAKER_02: But social media, what in its infancy and when I was doing it in my marketing roles was
[04:20] SPEAKER_02: the thing I always enjoyed the most.
[04:22] SPEAKER_02: So it was what I was trying to do the most in my full-time jobs.
[04:25] SPEAKER_02: And so when the opportunity came for me to create a business, I focused on that.
[04:32] SPEAKER_02: And so digital marketing was what I called it and I put my nats on Craigslist and an
[04:36] SPEAKER_02: hour later I had my first client.
[04:38] SPEAKER_02: And that's when I knew entrepreneurship was so exciting because I could reinvent the wheel
[04:42] SPEAKER_02: and I could create something new and I could explain it to people that did not understand
[04:46] SPEAKER_02: it.
[04:47] SPEAKER_02: And that was when I knew this was my journey because I could clearly describe social media
[04:53] SPEAKER_02: and digital marketing to traditional businesses and why we benefit them.
[04:57] SPEAKER_02: And then the tools just gotten better since then.
[05:00] SPEAKER_01: Something that I'm hearing from your story very loud and clear is one of all of the jobs that
[05:06] SPEAKER_01: you had to do in your role, pick the one that you love doing the most and use that as a
[05:12] SPEAKER_01: focal point. But also, I think every entrepreneur's journey is to serve, to actually
[05:21] SPEAKER_01: transfer their skills and expertise to another person to so that they thrive.
[05:26] SPEAKER_02: I love that you said that because I am in this service-based business exactly.
[05:32] SPEAKER_02: And so I don't have a product to sell as much meaning it doesn't go out and mask quantities.
[05:38] SPEAKER_02: So I need to show up 200% because I am the product providing a service.
[05:43] SPEAKER_02: So I know what my clients expect and the level of expectations they set out is what I set up for
[05:48] SPEAKER_02: my team. So being in a service-based business is so valuable because it allows us to really know
[05:55] SPEAKER_02: that we as people need to be accessible, communicative and really clear in the conversations we have.
[06:03] SPEAKER_02: And service, yeah, it's so rewarding because service you learn really quickly because people
[06:07] SPEAKER_02: can be feedback ideally quite quickly and you can adjust right after that. So that's why I love
[06:13] SPEAKER_01: being in a service-based business. Terror, honestly, if I search social media companies, BC,
[06:20] SPEAKER_01: there'd be an infinity of lists. Who do you serve and how does your company stand out amongst
[06:28] SPEAKER_02: the crowd? So these serenbeat-a-be businesses, that again makes us a little bit more unique in
[06:33] SPEAKER_02: the social media space. It's a lot more challenging to show growth and results with this
[06:38] SPEAKER_02: advertising-beat-a-be businesses and mostly service-related. So we work with lawyers, profit developers,
[06:44] SPEAKER_02: a lot of businesses who have something that they're selling larger value of. So our goal as social
[06:51] SPEAKER_02: media marketers in my company is to really tell stories and build trust because it's not going to
[06:57] SPEAKER_02: be a click to convert. It's going to take time for people to really know that you're the person
[07:01] SPEAKER_02: to go to for that service in the B2B space. So that's really our realm that we specialize in.
[07:06] SPEAKER_02: So when businesses come to us, they come by referrals and that's how my business has grown,
[07:11] SPEAKER_02: has not been from marketing as much publicly, has more so been from people working with us,
[07:17] SPEAKER_02: understand our values, and in turn match awesome opportunities to us. So for example,
[07:23] SPEAKER_02: when people describe us, they say, work with social media, they're really experienced and they're
[07:27] SPEAKER_02: very efficient. And B2B businesses very much appreciate that because they're experienced and
[07:33] SPEAKER_02: they don't want to waste their time. So those are two values that we very strongly are rooted in
[07:37] SPEAKER_02: at social tea and I think that that helps us continue to work with B2B and service-based businesses.
[07:43] SPEAKER_02: So that's our need. But when it comes to other social media managers, they might specialize
[07:47] SPEAKER_02: in food and part of specializing in food is you'll likely provide photography versus my company.
[07:53] SPEAKER_02: We provide more copywriting than we do photography because for a service-based BV business,
[07:59] SPEAKER_02: getting a message across is actually at the forefront of their needs.
[08:03] SPEAKER_02: So when you're in the company in a business in this industry for this long, you can really
[08:07] SPEAKER_02: analyze and determine what clients are for social tea and what clients might actually be better
[08:12] SPEAKER_02: for another social media company. So collaborating with fellow social media companies,
[08:17] SPEAKER_02: I think is one of the most valuable things that I've been able to do is really stay in our
[08:22] SPEAKER_02: wheelhouse and then be able to provide opportunities to other businesses that can actually help
[08:27] SPEAKER_02: certain clients that we don't assist with necessarily better. The one thing that jumped out at me
[08:33] SPEAKER_01: that I'm going to ask because if you're a startup professional service provider or you're in
[08:40] SPEAKER_02: roadstrage, how long does it take to build trust? Oh boy, you know, I think if there's a really strong
[08:48] SPEAKER_02: referral, if there's a strong referral and people understand what you do, the connection happens
[08:53] SPEAKER_02: very quickly. But that's a difficult part is if people don't know you, they need to warm up to you.
[08:58] SPEAKER_02: So what I found, I asked the question quickly, by speaking and being in person as a digital
[09:03] SPEAKER_02: business, I have been able to grow my company. So by taking time to be face-to-face with opportunities
[09:10] SPEAKER_02: for social tea, I have secured opportunities, let's say faster than I might have if I just email
[09:16] SPEAKER_02: someone. So that is important, that is our bread and butter. For me, I have my team and my team
[09:23] SPEAKER_02: is helping me free up time there managing the social media for our clients now so I can be face-to-face
[09:28] SPEAKER_02: and secure their stronger and longer relationships. And that is to me the key in an online business
[09:34] SPEAKER_02: is actually saving that time to be face-to-face with opportunity. And is that something that you
[09:39] SPEAKER_01: recommend to your clients to as far as we've got content with another strategy be meetings or events?
[09:47] SPEAKER_02: Absolutely, that's a really great point. I truly feel that events are the new wave of having great
[09:52] SPEAKER_02: social media content because it allows you to get a ton of imagery when you do an event. You have
[09:56] SPEAKER_02: lots of stories to tell and sound bites and moments that you can share afterwards for a few weeks after
[10:03] SPEAKER_02: and you get people in the room that you can connect with that you don't have the chance to do.
[10:08] SPEAKER_02: I believe that digital marketing and social media, a huge component in the near future,
[10:13] SPEAKER_02: is going to be about actually bringing people in the room together. Is there a magic number of
[10:18] SPEAKER_02: touch points? You know, I work with the full lucky to have a few clients that are in sales rules
[10:25] SPEAKER_02: and they told me it takes I think 11 touch points to land a deal when you don't know that contact.
[10:31] SPEAKER_02: So I've taken that to heart, that's a lot of touch points. That's a lot of touch points. So the key word,
[10:36] SPEAKER_02: and I spoke to Lingerie College about this yesterday, the key word that I'm working with on my team
[10:41] SPEAKER_02: right now is persistence. And how you be persistent without being pushy is very, very key.
[10:48] SPEAKER_02: And so I don't know if there's an arch persistence, but we're always working on elegant persistence.
[10:54] SPEAKER_02: So that's something that's our focus for the rest of 2019. Is how do we stay top of mind? How do we
[11:00] SPEAKER_02: touch base? But how do we maintain trust while being politely persistent and elegantly persistent?
[11:06] SPEAKER_01: Because there's definitely a way to do that properly. I suddenly realized where we needed to connect
[11:12] SPEAKER_01: on my vision board, it says elegant muscle. Oh, that's so cool. It's like that elegant persistent,
[11:18] SPEAKER_01: which is just, you need to push the bar a little bit, but in a diplomatic elegant style, but,
[11:24] SPEAKER_02: you know, don't let people kind of drop off and yeah, love it. The online space is so easy to
[11:30] SPEAKER_02: send an email or a tweet and then forget it. Set it and forget it mentality. Yeah, what I'm here to do
[11:35] SPEAKER_02: and with my team being so amazing to support the management of our clients is I'm here to make
[11:41] SPEAKER_02: sure that the follow-ups have something unique and catchy and cheeky and it's so rewarding because
[11:47] SPEAKER_02: we've gotten witty in our outreach and I even use a word persistence sometimes when I follow up and say,
[11:53] SPEAKER_02: hey, you know, if I don't your back from you, no worries, but persistence is my middle name. So until
[11:59] SPEAKER_02: I hear no, you're going to keep hearing from me. And I hope it's fun. I actually have fun with it because
[12:04] SPEAKER_02: if they know and if they watch what they do online or what we put out online, I think they'll know
[12:08] SPEAKER_02: that like genuinely we're we're adding humor to our outreach and it's the people that take a
[12:15] SPEAKER_02: little bit more time to see what we're doing that would understand that outreach is actually
[12:18] SPEAKER_01: elegant persistence. I'm going to ask you a question about a client in later on the interview, but
[12:24] SPEAKER_01: let's jump a little bit to how we work. So, you know, home base is where? Our home base is
[12:30] SPEAKER_02: South Gravelin Vancouver. We have an office there which is great. I'm at home today because I live
[12:35] SPEAKER_02: close by but our office our team is in the office Tuesdays and Thursdays and we have the opportunity
[12:40] SPEAKER_02: to be face-to-face again because it clarifies so many things. As a social media company, we go
[12:46] SPEAKER_02: on 10 different tools a day minimum from actually going on Facebook to going on our scheduling
[12:51] SPEAKER_02: platform to going on Instagram on our phone to going on Instagram on desktop maybe if we need to
[12:55] SPEAKER_02: do something. So, we have to be connected to so many different platforms that it's so easy to
[13:02] SPEAKER_02: miscommunicate or miss something so that time together as a digital team but in person is very,
[13:08] SPEAKER_02: very valuable. So, we're out of South Gravel and coincidentally we looked at our clients, a lot of
[13:13] SPEAKER_02: them we've been working with recently they happen to be all within like 15 kilometers of this area.
[13:20] SPEAKER_02: Manifested localization which is very interesting some of our clients are outside of there but
[13:24] SPEAKER_02: I noticed that the other day and I thought there must be something to that. I think it's because
[13:28] SPEAKER_02: people in this area know us a bit more and in turn they were top of mind. I'm not sure but I
[13:33] SPEAKER_02: found that very interesting that again something about the ability to be able to be that accessible
[13:39] SPEAKER_02: to some of our viewer clients has rewarded us. I'm just curious even though they are within 15
[13:45] SPEAKER_01: kilometers do you actually bump into them more often like do you have face-to-face? I think they're
[13:49] SPEAKER_02: even more top of mind for us so if there's an event that I know is close to them I'll include them.
[13:54] SPEAKER_02: So again like just always thinking about our clients as another way to stand out. I just
[13:59] SPEAKER_02: I'm constantly seeing something like oh my gosh this is great for them this is unique. What if
[14:03] SPEAKER_02: we did a spin on that? So I think by them being local helps them be top of mind for us and vice
[14:10] SPEAKER_02: versa. So bumping into them would be awesome it's surprising how small Vancouver isn't
[14:15] SPEAKER_02: you don't do that but I would say I bump into them online and that makes the plan.
[14:20] SPEAKER_01: No I'm just gonna dig a little bit you said you two stays and third stays you get together
[14:23] SPEAKER_01: what happens? Are you renting an office and then you don't it stands empty those
[14:28] SPEAKER_02: as I'm honest? We share with another entrepreneur and it's awesome because he's his teams in the
[14:32] SPEAKER_02: office Monday Wednesday Friday so it's become really really priced and we have a space so if any
[14:38] SPEAKER_02: at any point of the team needs the office there's a boardroom and an office it's quite big and anytime
[14:43] SPEAKER_02: they need it they can use it as well outside of our hours so we're very inclusive like I provide
[14:49] SPEAKER_02: I created my company for my team for them to be able to do their best work from anywhere in the world
[14:54] SPEAKER_02: and that means that if I want to be in Bali or wherever that they allow me to do that too
[14:59] SPEAKER_02: however the feedback that I got from my team when I was growing a team about four years go really on
[15:04] SPEAKER_02: was that they needed a space that was quiet and that they can come and work and focus on social
[15:09] SPEAKER_02: tea and I love that that was something they wanted and that's why I continue to maintain the office
[15:14] SPEAKER_02: because they really enjoy that it's our space to go and ask me questions and work on client stuff
[15:21] SPEAKER_02: and then if they choose to work on that outside of it as well that's great but they don't have to
[15:27] SPEAKER_02: because coffee shops can be loud so it's important for them absolutely and how often do you get to
[15:33] SPEAKER_02: Bali? Well it's here I love to sneak again in March so we'll see I'll see you back it's quite a
[15:39] SPEAKER_02: big track but so worth it you know you always look at the cost of being somewhere even though it
[15:46] SPEAKER_02: takes forever to get there to be there and live in a lap of luxury is pretty nice so I'm considering it
[15:54] SPEAKER_01: well let's go back to Vancouver so you are I mean you're in a great downtown location in Vancouver
[15:59] SPEAKER_01: obviously it sounds like you live close by too do you have a favorite place that you like to go
[16:03] SPEAKER_02: to return? Well yeah there are two things I like to do number one is every quarter I go and get a
[16:09] SPEAKER_02: really really fancy massage at one of the high-end hotels downtown and I book off a whole day
[16:15] SPEAKER_02: in the week work week I book off a whole day and I just take my notebook I don't check my email
[16:19] SPEAKER_02: on my phone and the massage is only an hour but I allow myself to go in the pool and the hot
[16:24] SPEAKER_02: tab and that day is my like reward day of quiet and in those quiet moments them out I get to
[16:30] SPEAKER_02: write and and savor all the things we've done and where we're going is my greatest treat and recharge
[16:37] SPEAKER_02: so that's something I do to treat myself but then my favorite thing to do during the week is one
[16:43] SPEAKER_02: to leak I get an overly priced Cale Caesar salad from a great vegan restaurant across the street
[16:47] SPEAKER_02: and it's outrageously priced but I have to and I crave it like in my earning so those two things my
[16:54] SPEAKER_02: Cale Caesar and my quarterly massage for me is really important and then for our team we're working
[17:00] SPEAKER_02: on going to one of our clients next to yoga b&d's or retreat so we always try to also do something
[17:05] SPEAKER_02: together normally it's focused around a photo shoot because we're in social media and we need
[17:09] SPEAKER_02: imagery so I get them together for a photo shoot and then we do something together so that's our
[17:14] SPEAKER_02: key reward yeah and how do you stay fit for working? That's a really challenging question recently
[17:20] SPEAKER_02: I've had more time and I need to figure out how I'm gonna get my activity in there I'd say that
[17:28] SPEAKER_02: I'm naturally high energy person so I'm lucky that I basically run and walk at the same time
[17:34] SPEAKER_02: but that's something I've been trying to carve out more is my well-being so a TBD on that one I'll
[17:40] SPEAKER_01: get back to. We'll check it if you want to. Let's get to our team. Yeah. So let's do a fun a few
[17:48] SPEAKER_01: rapid-fire questions. I'm gonna go back to if you could share with us. I'm not gonna say
[17:53] SPEAKER_01: favorite climate you use words like witty fun humor in in some of the campaigns if we can follow one
[18:01] SPEAKER_01: company that you're working with just to kind of get a sense of the kind of language and content
[18:06] SPEAKER_01: and values and and who would you who would you tell us to share and go check out? That's a really
[18:12] SPEAKER_02: good one. On BC Blueberries has been really fun. A team member of my manager is that and she does
[18:17] SPEAKER_02: add in those cheeky witty things that I love to see so BC Blueberries is really great. That's a
[18:22] SPEAKER_02: different client for us because it's the BC Blueberry Council is all the members who are growers,
[18:27] SPEAKER_02: packers and part of the blueberry industry here in Vancouver so it's being a bee in a way but
[18:34] SPEAKER_02: it's bee to see on our social media so it's been a good challenge for us because we're talking to
[18:38] SPEAKER_02: people who will buy blueberries but it's fun so that one's really fun and there's lots of good
[18:42] SPEAKER_02: recipes and it's great for us to see and then Necta Yoga B&B is another one that's just beautiful
[18:47] SPEAKER_02: it's more an honest day and natural kind of language but it's a great exact photo and if you
[18:52] SPEAKER_01: could pick one platform for us to check out would be Instagram Facebook on one of those
[18:55] SPEAKER_02: Instagram. Tell me about Instagram. What's the why is it's important? Well Instagram has become
[19:02] SPEAKER_02: more important because what they're doing recently is they're actually allowing you to show up more
[19:08] SPEAKER_02: on people's feeds the more time you spend on Instagram which is interesting because they also
[19:13] SPEAKER_02: have a timer on Instagram which allows you to know if you've been on there too long but for businesses
[19:19] SPEAKER_02: there's something about spending quality time on Instagram and using your time wisely so Instagram
[19:24] SPEAKER_02: know is if you're actually liking and commenting genuinely on content so I would say if you're
[19:30] SPEAKER_02: going to go on Instagram focus less on the followers and focus more on what you're saying and who
[19:34] SPEAKER_02: you're engaging with and there's a lot of opportunities for that. If you have an event coming up
[19:40] SPEAKER_02: use Instagram to message people and let them know about it because not everyone's going to see
[19:44] SPEAKER_02: your event on the event right so leveraging Instagram for a communication tool and genuine outreach
[19:50] SPEAKER_01: is is going to become even more important. Do you have any time saving tools that your team uses?
[19:57] SPEAKER_02: We use later to schedule our Instagram content it's amazing and our blog is the best blog for
[20:03] SPEAKER_02: Instagram we love it love it love it and then time saving tools is so simple but we use Google
[20:09] SPEAKER_02: Drive docs to improve all of our content with our clients and it saves time because we can write
[20:14] SPEAKER_02: all the social media plus for our clients and then they can go in and suggest changes which allows
[20:19] SPEAKER_02: us to very quickly adapt to what we need to write. How about a favorite read? I am reading a book
[20:28] SPEAKER_02: what is it called a willing to fail by Brian Scootomor I saw him speak last week WTF willing to fail
[20:35] SPEAKER_02: so that one's one I'm reading right now simple read I love him he's super engaging and I'm
[20:40] SPEAKER_02: not a winner I look up to so that's the current read that I have and if there was one essential book
[20:46] SPEAKER_01: as a let's say a startup entrepreneur that should sit on your bookshelf what do you think?
[20:53] SPEAKER_02: There's one called creativity doesn't suck I believe that's what it's called let me get back to you
[20:58] SPEAKER_02: but I'm reading a lot of books about business and creativity because what I'm learning more and more
[21:03] SPEAKER_02: is that creativity is really the most important skills that in marketing that I find so I can train on
[21:11] SPEAKER_02: sales and I can train on other things but the ability to come in with creative ideas and not be
[21:17] SPEAKER_02: scared to just shout them out is something that I think comes with confidence and comes with
[21:21] SPEAKER_02: experience but it's something I really value so I'm reading a lot of books about creativity and
[21:26] SPEAKER_02: business together and oh it's inspired me a lot do you have a motivational quote on your computer
[21:32] SPEAKER_02: or on your wall you do it's what's for you won't pass you by so I believe in an ebb and flow of
[21:39] SPEAKER_02: if you're meant to work with a client they'll come in and they'll stay for a while and they'll
[21:43] SPEAKER_02: they'll grow with you and learn with you but if a person or a client or something wasn't meant
[21:49] SPEAKER_02: for you it will go out with the waves so I really believe in that what's for you won't pass you by
[21:54] SPEAKER_01: if you could share one sound bite for a up and coming aspiring person in the creative space
[22:03] SPEAKER_01: okay so they're either looking at their career path or they're looking at being hired by
[22:08] SPEAKER_01: come a like social tee how do they sell themselves what's the best way to get connected to the
[22:14] SPEAKER_01: right workforce so they don't pass you by I really feel that there's something about having
[22:21] SPEAKER_02: an tangible piece so I think you card is a very very one-on-one thing send thank you cards I
[22:28] SPEAKER_02: can't tell you the amount of opportunities that have been secured the day that the thank you card got
[22:32] SPEAKER_02: in the mail and they got sorry got to their desk so I think having something tangible so if you're
[22:37] SPEAKER_02: applying for your job online uncover something unique about the hiring manager that you can get
[22:42] SPEAKER_02: in front of them don't be creepy be curious so that's you know a good mindset tab but I really
[22:48] SPEAKER_02: feel like something something tangible via chocolates or a card or a letter or sending your resume in
[22:56] SPEAKER_02: I really feel that we are so inundated by online everything that having like ivory paper
[23:02] SPEAKER_02: having maybe your resume in a newspaper format with your Instagram on it like get creative with
[23:07] SPEAKER_02: something that people can hold and feel and interact with and me that is a great way to stand out
[23:13] SPEAKER_02: as it comes to looking for a job what event or conference will we see you at next great point there's
[23:20] SPEAKER_02: one called W North that I plan to attend in Whistler it's women in leadership definitely that was
[23:25] SPEAKER_02: a great one and speak in the event next week actually that's an event planning meeting planners
[23:30] SPEAKER_02: international all event planners wanting to uncover more about how to use social media so that's
[23:35] SPEAKER_02: coming up next week but publicly an event that everyone can attend and look into his W North
[23:41] SPEAKER_02: and Whistler and it's just her speakers and is that good is there anything else you'd like to add today
[23:47] SPEAKER_02: Tara just be curious be inspired and again be creative I can't encourage that enough and
[23:54] SPEAKER_02: ask a lot of questions and there's something that I think is really important about informational
[23:58] SPEAKER_02: interviews like I'm trying to make more time in my calendar to be curious but people that I look
[24:03] SPEAKER_02: up to or inspire by and not waste their time I think that's something that's really important to
[24:08] SPEAKER_02: is uncovering in my message how I'm going to use their time valueably and know that their time
[24:14] SPEAKER_02: really means something to me so that's something I'm really working on so your time is in value
[24:18] SPEAKER_02: so I just want to say thank you so much for having gone today because I really appreciate the
[24:23] SPEAKER_02: opportunities to share and to connect with new people awesome what's the best way to connect with
[24:29] SPEAKER_01: you after today follow us at social tyvr and that's both on instagram twitter on instagram on
[24:37] SPEAKER_02: Facebook and Twitter you can find us at social tyvr awesome and I look forward to meeting you
[24:42] SPEAKER_00: in person as well Tara yes of course hey there thanks for taking the time today to listen to
[24:48] SPEAKER_00: British Columbia's podcast on the Canada's podcast network we hope you enjoyed the show today
[24:53] SPEAKER_00: make sure you sign up for our newsletters and write a review for us on iTunes connect with us on
[24:59] SPEAKER_00: Twitter Facebook Instagram LinkedIn or at canada'spodcast.com you can check out what other entrepreneurs are
[25:07] SPEAKER_00: doing across the country I'm Angela Faye see you next time
