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[00:00] SPEAKER_02: This podcast is sponsored by eBay Canada.
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[00:37] SPEAKER_01: Welcome to Canada's podcast.
[00:40] SPEAKER_01: The number one podcast for entrepreneurs by entrepreneurs.
[00:47] SPEAKER_02: Hello, this is Robert Smiley, coming to today with a Vancouver's podcast, a member of the Canada's podcast network,
[00:53] SPEAKER_02: where we talk to the entrepreneurs who are making it happen here in Vancouver, British Columbia.
[00:58] SPEAKER_02: Today's guest, Nancy Wood, was a senior business communication specialist in Toronto for several years.
[01:05] SPEAKER_02: In her rewirement years in BC, she has toyled to transform her business style writing into more creative writing,
[01:14] SPEAKER_02: nonfiction essays, prose, and books for little kids.
[01:18] SPEAKER_02: She has written five books for kids, but it was not until an interesting opportunity came her way last year,
[01:25] SPEAKER_02: that the first one of her books, the magical power of color, was published.
[01:30] SPEAKER_02: Well, Nancy, welcome to the show. Thanks for taking the time today to be here for all our listeners.
[01:36] SPEAKER_00: Well, thank you. It's my pleasure to be here, Robert.
[01:39] SPEAKER_02: Okay, I want you to tell us a little bit more about yourself. Where are you from and you give us the details on your current business.
[01:47] SPEAKER_00: Well, I come originally from Ontario, was born and raised in Toronto, actually just a little bit west of Toronto.
[01:54] SPEAKER_00: And my life in the business world, where I started out was in marketing.
[02:02] SPEAKER_00: And I kind of eased over into communications, corporate communications for the most part,
[02:09] SPEAKER_00: because it gave me a chance to do lots of writing.
[02:14] SPEAKER_00: And writing is something that I have just really loved for a long, long time.
[02:19] SPEAKER_00: And so in the business world, I was writing everything from speeches for the presidents to employ benefits plans to crisis communication plans, all very business oriented and somewhat formulae.
[02:37] SPEAKER_00: I mean, certainly, you know, you want to be creative when you're communicating certain things to a specific audience, but, you know, you sort of learn very quickly to write pretty, pretty concisely in sort of just the facts, ma'am.
[02:57] SPEAKER_00: So, so I did that for years and it was a fantastic career.
[03:03] SPEAKER_00: The one thing I always say to anyone looking at going into communications is that you have to be, you have to really like to do detailed work and you have to be totally fine with working on deadlines because it's so deadline intensive.
[03:18] SPEAKER_00: And yeah, so that was kind of the several years of doing that kind of work, writing for others.
[03:29] SPEAKER_00: And I did that on my own for several years and then I joined, I worked at a couple of companies as a full time employee.
[03:38] SPEAKER_00: And then I moved to Vancouver Island, about 12 years ago, sort of came at a time with early retirement.
[03:48] SPEAKER_00: I was hard pressed to even use that word retirement because I was relatively young, but my job was moving to the States and even before Trump times, I didn't have that much interest in actually working and relocating to the US.
[04:05] SPEAKER_00: And so I ended up out on Vancouver Island. So that's when I really started to look at, well, am I going to sort of do the same kinds of things, am I going to to write for business.
[04:21] SPEAKER_00: And I really sort of sat back and thought, I'd really like to take off some of the, the formality and just learn to write more creatively, write from the heart a little bit and write about things that I was passionate about, but coming to that realization wasn't sort of an overnight thing.
[04:41] SPEAKER_00: And even if it had been an overnight thing, it's incredibly difficult to make a complete change in style.
[04:50] SPEAKER_00: You know, I used to sometimes think about someone like a Jerry Seinfeld and you know, we all sort of knew him in his role as a comedian.
[04:58] SPEAKER_00: And if Jerry were to, and maybe he has played a serious role in a drama, for example, it would be hard in the beginning to sort of, you know, sort of have him be believable, I guess is what I'm trying to say.
[05:14] SPEAKER_00: So what I'm trying to say also is that it's difficult to make a big style change if you've been writing for a long, long time in a certain, what I would call business style.
[05:26] SPEAKER_02: Okay, now did you need financing to start your company and how do you currently make money in the business now?
[05:33] SPEAKER_00: Well, I make money in the business by selling the books, this particular book that I have just created and no, I was fortunate that I didn't need financing because the costs were relatively low.
[05:50] SPEAKER_00: My first book has been a self published book and it was a bit of a leap to think about self publishing. I had, I had some hang ups about self publishing, not the least of which is how will I ever get my book into the hands of readers.
[06:07] SPEAKER_00: And, but I was lucky enough to meet up with a wonderful woman on Vancouver Island. She runs a company called Island Gels Media. Her name is Joanna Socia.
[06:20] SPEAKER_00: And she, she was kind of my inspiration and a little bit of a nag. She would say to me, I know you've got children's stories on your computer. Send me some of those. And I said, well, why do you want to read those? She said, just send me, I've got a great idea.
[06:36] SPEAKER_00: So I sent her the five stories that are there. And she came back to me and said, I've got an idea. Please just hear me out. And as soon as she talked about self publishing, I was kind of like, oh, I didn't want to hear that. And anyway, I listened to her and I'm really glad I did.
[06:57] SPEAKER_02: Okay. Where's the long term vision? And what will your company look like in the future? Do you see the company expanding into other areas and where beyond Vancouver Island or even Canada?
[07:08] SPEAKER_00: Well, that's a great question. My goal is to have my books for children. And I gear toward what they call the the preschooler, you know, there are kind of it's called the picture book format where you've got maybe 500 to 1000 words.
[07:26] SPEAKER_00: In 24 to 34 pages. And my I'm always interested in inspiring kids with with the stories that I'm writing and that I tell. And so I would like to think when when I dream big, which is what you sort of have to do when you're doing things on your own, I would like to think that my books could be translatable into some different languages because the stories I feel for the most.
[07:56] SPEAKER_00: Most part should be certainly in the Western world, certainly they should be applicable and understandable and fun for kids throughout the Western world.
[08:09] SPEAKER_00: And so yeah, so I, I am well, the first the book that's just been published, the magical color, the magical power of color is it's really to introduce children to not sort of the typical color book like here's an orange and colors and orange and here's an apple and because there's lots of books out there to that effect and there's lots of fabulous ones.
[08:36] SPEAKER_00: This one is more about how does color affect me so it tries to open up a child's eyes into the fact that color can make us feel different ways and and that throughout our lifetime, you know, we could be sitting in a room and and feel really good about that that room because if we stand back, it can often be the color in the room.
[08:58] SPEAKER_00: So it's trying to introduce and I use a character of a mouse who's just moved into a new house and it's kind of ugly brown and it makes her feel really down in this case I did a rhyming book and because I think it works well with kids and for the adults who are reading and rereading and rereading it's just more fun if you can rhyme the words you can hammer up a bit when you're reading to the little kids so.
[09:28] SPEAKER_00: Yeah, so the kind of feedback i've had on the on the book is that it really helped kids think about colors in a fun way, but also in a yeah color kind of makes me feel good or makes me feel yucky you know so.
[09:45] SPEAKER_00: I try and I get inspired by something and then i'll go out and I'll do a survey and see well are there books already written like that and not to say that that space can't allow for more than one book on a topic, but I want to bring something that's different.
[10:05] SPEAKER_00: So in the case of the color, I wanted you know kids to think about it's it's fun and it's okay to like different ones and to feel differently about certain colors and I also did a little bit of a play not a play on words, but there's there's a little thing where the mouse goes to visit her friend and she finds she's green with envy because the friends house has all these whimsical colors and so.
[10:34] SPEAKER_00: Even to get kids thinking about green with envy or I feel blue like it's you know you think about the way we speak we use color often to describe our moods even as adults.
[10:46] SPEAKER_02: Absolutely okay what are the biggest benefits for you and being an entrepreneur in Vancouver Island i want you to give us some of the good points about starting a company there, but also want to give us some of the tough things are challenges for listeners so they can keep an eye for them.
[11:00] SPEAKER_00: Okay well the good points are the Vancouver Island and I don't know whether it's the demographics because we have a higher proportion of people of retirement age there are a lot of people who are writing and doing artistic things here so it's a very supportive community.
[11:16] SPEAKER_00: You know to if you do something there's a lot of enthusiasm now enthusiasm doesn't always translate into into money, but.
[11:26] SPEAKER_00: People often know other people and they'll say you know give me a copy or send me a copy or tell me about yourself and what you're doing and i'll you know introduce you to someone else so there's that that nice kind of connectivity.
[11:39] SPEAKER_00: In my case for example if if I went the more traditional route with children's books and I tried this with a with one book that I wrote the very first book for kids that I wrote about eight years ago.
[11:53] SPEAKER_00: And the traditional route would be to send your manuscripts to children's publishers but you don't blanket children's publishers or any publisher you know I don't know i'm sure some of your listeners know about book publishing you send your transcript and you wait to hear back it's it's very poor form to blanket and send to.
[12:15] SPEAKER_00: Excuse me for a second sorry it's it's poor form to send a several all at once several publishers and so getting back to the point it's one thing to sort of sometimes I feel like we're way out here and i'm writing back to publishers or at that time I was writing to publishers in Toronto New York and London England.
[12:42] SPEAKER_00: And sometimes I felt that hmm I wonder if they just see me as you know a provincial person out there you know like I sometimes I felt away from kind of the big city so that i'm i've questioned sometimes if if if if would it make any difference if I was in let's say back in Toronto or would it be worthwhile to get on a plane and go have some meetings well you know you have to still you still have to have your own.
[13:12] SPEAKER_00: You know for a manuscript accepted before you could go knocking on a door and say hey I'd like to sit down with you and talk about this great book that I'd like to publish so you know occasionally i might have felt that i'm out of the mainstream but as cliche as it sounds we're so connected these days through the internet it's amazing so that's not that's not as big as a problem as I'm maybe making it out to sound.
[13:41] SPEAKER_02: Okay now we do some of our best work outside the office is there a place on the bank of rylan close to where your liver work where you like to go recharge your good inspired ideas or just think about your business or even writing and does it change with the season considering all the rain we get here in bc.
[13:57] SPEAKER_00: That's funny that the rain yes I have had to get used to the rain but you know I just an aside on that and I guess.
[14:05] SPEAKER_00: A convenient connection to the topic of the first book color what I love about the rainy season and I try and tell people I said it's so green it's so colorful because the greens this time of year are greener than green and.
[14:20] SPEAKER_00: As most of us who've lived here for a while know that our summertime actually is a time of drought and things get rather brown by july so I don't mind the rain but back to your question I get inspired when I walk out the door and I breathe there's a freshness of the air on the coast that I find inspiring.
[14:42] SPEAKER_00: And add to that for example today I was walking along the coast in oak Bay and the mountains the Olympic mountains on the US side were just spectacular they were snow capped and the sky was blue and there were lots of early roaded engines blooming and I just as sounds funny but I can walk like that in that environment and get all the way back to the sky.
[15:12] SPEAKER_00: I'm going to be able to re-inspired about you know what I'm doing and how how I'm going to do it and so that's one place and the other place because I really have an interest in writing for children even though I do like to write some essays and it's always fun to get something published in like the global mail for example that's that was fun.
[15:37] SPEAKER_00: I like to I have a couple of grandchildren now and I find when I'm hanging with them they do things or they ask questions that get my mind going in a way where I think oh I wonder how I could say that in a story that would that would help other kids understand or
[15:56] SPEAKER_00: here's just an example of I went to listen to a talk that was hosted by Tanya Miller I don't know if that name was about with you but she was the conductor of the Victoria Symphony for 10 or 12 years young dynamic woman and she ended her tenure I guess about two years ago.
[16:17] SPEAKER_00: Anyway toward the end of that there was a fundraising evening where she was talking to young women trying to inspire them in their you know as they looked forward to their careers about how her how how she become a conductor and I was just completely inspired by her and I went right home and I wrote a story for kids about all based on Tanya's life and you know she was like a
[16:47] SPEAKER_00: she had wanted to be a concert pianist and something happened physically to her hands and her dream was kind of shut you know close down very early on maybe in her 20s and so the next best thing for her was to become a conductor and there weren't many women as conductor she didn't have a lot of role models anyway getting back to my inspiration that story just came out of me quickly I didn't then the next day I
[17:17] SPEAKER_00: contacted her I didn't know her personally but you know that's part of being an entrepreneur you have to you know you have to take the courageous you have to make the courageous calls and emails and whatever and I asked her if I could send her something that I'd written and I said you know what would it would be possible how would you feel if I if I were to publish that story and she said you've got my blessing and so it's one of the ones that sits in the vault so to speak but that's where I get my inspiration I am it
[17:47] SPEAKER_00: can come in many different places because I think what a powerful story that would be for a young kid because her life was really neat and she grew up in a really interesting place called phone lake I believe in oh dear it was Manitoba or Saskatchewan I should know but who knew a phone like think of the fun you can have a phone like you know so anyway my inspiration comes in in just every day life.
[18:14] SPEAKER_02: This podcast is sponsored by eBay Canada eBay Canada is powering Canadian small businesses go to eBay dot CA forward slash up and running open your new global e-commerce business do you think entrepreneurs have to be weird or unique in a positive way or are wired differently.
[18:35] SPEAKER_00: Oh that's a very good question I think that I think they're wired differently it's a huge general statement but just in terms of thinking a little bit more outside of the norm and so you know kind of well you know if if an entrepreneur it might be thinking about something let's say I'm thinking about something and I think oh you know I could never contact that person whatever I want to say.
[19:03] SPEAKER_00: As an entrepreneur you just have to go ahead and do it like you just you have to kind of get over that part and just go do it in my case it's always easier with the written word to make a phone call to someone is really difficult if I haven't to make a sort of what I would call a cold phone call.
[19:23] SPEAKER_00: But yes I think that entrepreneurs have to be prepared to think differently and maybe not just always follow the rule book like oh I shouldn't do that that would be maybe that's a bit forward or a bit rude or whatever so yes I think there could be some different wiring I think entrepreneurs and by the way I don't when I compare myself to some of the guests you've had on the show or some of the just watched a feature of.
[19:52] SPEAKER_00: Howard Schultz the former CEO of Starbucks I mean those are entrepreneurs of a completely different magnitude so I don't I don't put myself in that same category but I think if you look at an entrepreneur as being someone who's looking to fill a need that's sort of how I look at it so if I'm approaching that with writing a book or writing an article I I said well that's as far as I know that hasn't been written before or that angle hasn't been taken.
[20:20] SPEAKER_00: And so if it's someone an entrepreneur with a product they're taking the market or product they're going to develop like today I saw in a store I saw a sock a wool sock made in Canada it's a little sock and it was in the fruit department beside the avocados and it was an avocado sock now for all I know you've probably interview that person who invented the avocado sock and I just got the biggest you know gigalata because I thought that is really cool and it's guaranteed to write the book.
[20:50] SPEAKER_00: And that hard avocado within a day and have it ready or whatever you know of course you could use your your sock at home some clean sock but the fact they made these really cute really cool socks and had some very enticing copy on them I love it when people are creative with their copy.
[21:06] SPEAKER_00: And I thought that's really entrepreneurial to to sort of know that everyone's you know had that thing where they brought home an avocado and they really wanted it for tomorrow but it's hard as a rock.
[21:18] SPEAKER_00: And so anyway there's a very long winded answer but yeah.
[21:23] SPEAKER_02: If you were doing what you do now as an author what would you like to do for a profession.
[21:29] SPEAKER_00: I would like to act. I did amateur theater in high school and in my early 20s when you know it was much easier to work all day and then go memorize lines at night and do some local theater.
[21:44] SPEAKER_00: And it's always something that I feel I haven't quite developed and I'm not sure I think that time is you know it's a little bit age sensitive.
[21:58] SPEAKER_00: So that shit may have sailed but I'm answering your question very honestly.
[22:03] SPEAKER_02: Okay what kind of a job would you not like to do.
[22:06] SPEAKER_00: Oh there are many I would I would have a very hard time doing sort of a bookkeeping accounting job that would just not be good for me.
[22:18] SPEAKER_00: And I would not like to lead mountain expeditions hiking expeditions I like to hike but not up high mountains so that wouldn't be for me.
[22:29] SPEAKER_02: Okay in business what is your favorite word quote or sentence that you like to use.
[22:35] SPEAKER_00: Ah and business my favorite quote is never give up.
[22:42] SPEAKER_02: Okay it's pretty well self explanatory. What is your least favorite word or sentence you do not like to hear.
[22:48] SPEAKER_00: A term I absolutely can't stand because it's overused and I just have never really liked it from the beginning is reaching out.
[22:56] SPEAKER_00: I just and a lot of people who might be listening might just roll their eyes and say what's her problem. I just don't like.
[23:05] SPEAKER_00: I see so many emails. Hi I'm just reaching out to you. Just hi I'm you know how are you like I'm reaching out I just I think it's one of those overused expressions and you know you can look at every few years there's always one that gets used and used another one these days is curate I don't know maybe because I am in the writing business I start to spot something and I think oh I'm not going to be able to do that.
[23:33] SPEAKER_00: Oh my goodness the word is just being used all the time and not necessarily always in the best way and it's just being overused so yeah that.
[23:43] SPEAKER_00: Okay reaching out and curating I think we should move on to new new words.
[23:49] SPEAKER_02: Okay if you had to pick one or two words to describe yourself what would it be and why.
[23:55] SPEAKER_00: I'm resourceful and I'm tenacious so if I it's a bit of a joke with some of them.
[24:03] SPEAKER_00: My friends that if you need to find out something like you know about the island let's say you're about traveling somewhere I just love getting on the computer and researching and I get a real kick out of that I really do love to do that and I am tenacious they'll stick to it if I'm interested and the other thing is I'm that friends would know people would know about me I'm
[24:33] SPEAKER_00: a little bit fanatic about customer service and so I any time in my life where customer service was involved which was pretty much all the time I really like to give good customer service and in turn I kind of expect it and I'll I think nothing about writing if if I think you know a company needs to kind of.
[25:01] SPEAKER_00: Review something so and I've had pretty good success at it and I'm not talking about just being you know a grumpy old consumer but I really I really if I take issue of something is you know if it's just miss misrepresented or.
[25:19] SPEAKER_00: Whatever I think people should be treated well all customers and so I'm a bit of a fanatic about that okay what keeps you up at night if anything.
[25:30] SPEAKER_00: Ah what keeps me up at night hmm yeah you know I I think one thing this doesn't necessarily keep me up at night but I am I am disheartened by you know one hand I've just told you how much I love the access that we have you know to the whole world through connectivity on the internet and so on but I'm really disheartened by the level of the internet.
[25:58] SPEAKER_00: I'm just a bit of a bit of a discourse that's going on and that I I hope that we can find a way to become a little bit more civilized or to make sure that people can't really say things online unless they're prepared they can't hide behind some.
[26:17] SPEAKER_00: Assume name now that wouldn't stop still a lot of people who have no problem you know using their name and saying what they have to say but I just I I still sit back sometimes and try and imagine if if that seem to be people were sitting in a room face to face would they mouth off the same way that they do on the internet and that kind of that worries me a little bit thinking forward like thinking how how could something so good become so vicious.
[26:46] SPEAKER_00: In certain ways and I think about the little kiddies coming along and how are they going to manage that so I do give a lot of thought to these tools that have liberated us so we can work anywhere in the world anytime.
[27:03] SPEAKER_00: I hope the little kids don't just sort of have memories as my daughter said to me the other day I don't want my little boys her little boys that is.
[27:12] SPEAKER_00: To just have a memory of every time they looked at their parents were like looking down at their phones you know and I was aware of that the other day I took one of the little guys to a little gymnastics class and a couple of times he looked over at me and I I was sort of like cut the tail end of the look because I was looking down at my phone and doing something so I just put it in my pocket.
[27:34] SPEAKER_00: You know I was addicted as an ex person but I do I do give a lot of thought to where's this all going you know.
[27:40] SPEAKER_02: Okay I want you to give us the top three things on your inspired lifeless this can be a bucket list of any sort whether you want to do a TEDx talk travel more write more books philanthropy anything like that.
[27:52] SPEAKER_00: I would like to write more books and get out and actually read them to children like not just my own grandchildren and their friends but I'd actually like to get out and read them to kids.
[28:02] SPEAKER_00: I would love to do a TED talk having quite figured out what I what the topic would be and getting back to the acting I think I'd like to do one play so I think you know even though I mostly shut that door I might just open it a little bit a little bit more.
[28:22] SPEAKER_02: See where it goes you never know. Okay do you have any advice that you may have received can pass on to entrepreneurs throughout British Columbia.
[28:33] SPEAKER_00: Oh um just know that the world is our market BC is BC in the people here I think are are well viewed across the world has been sort of a creative mixture of people and
[28:51] SPEAKER_00: that live in this quite inspiring part of the world the geography in spite of the rain just a very inspiring place to live and just
[29:02] SPEAKER_00: keep dreaming and put those dreams into action that's like don't give up and just keep on going. Okay Nancy are you ready to have some fun? I am.
[29:14] SPEAKER_02: Okay great this has been fun though this has been a lot of fun yeah let's talk to get a lot of fun so as you know entrepreneurs are very busy people we're always connected we're always online emails chats you name it we're always in touch we're going to take you away from all that there's a small chopper
[29:31] SPEAKER_02: go island just off of the EG that only what has one phone booth there there is no internet this place does exist we're going to drop you off there you won't have a computer smart
[29:41] SPEAKER_02: pointer tablet you can use the phone booth located there anytime to call the boat will come pick you up how long would you last before you made that call what would you do while you were there.
[29:55] SPEAKER_00: Oh now you're now you're going to get at the chicken side of me well because it's Fiji the first thing I would do is get in the water I love water and I know the water and Fiji would be really warm and I know I'd find a place where I could I could see what's at the bottom so I could kind of be looking for the beautiful things and the kind of not so nice things.
[30:15] SPEAKER_00: And then I get nice and warm in the sun a bit and I'd watch that sunset and I'd probably watch the stars come out but I think I'd be making the call when it got dark.
[30:29] SPEAKER_00: I just am not the best alone in the dark.
[30:33] SPEAKER_00: But I'd be so grateful for that day alone on the beach I really would not just chop you off the morning and you're talking about you.
[30:40] SPEAKER_02: Yeah.
[30:41] SPEAKER_00: Sort of dull huh.
[30:43] SPEAKER_02: It's okay you know it's just where your comfort zone is and what you want to feel you can you can do but it's probably a beautiful day getting the most of it right so.
[30:52] SPEAKER_00: Well and I hope I'd come back with a story.
[30:54] SPEAKER_02: There you go.
[30:55] SPEAKER_00: Any old story for kids or adults or whatever I'm sure.
[30:58] SPEAKER_02: Or an idea for a new book.
[31:00] SPEAKER_00: And there you go.
[31:01] Speaker UNKNOWN:
[31:02] SPEAKER_02: Okay we're going to wrap things up.
[31:03] SPEAKER_02: How can our listeners get whole of you and is there anything you'd like to add before you leave us today.
[31:08] SPEAKER_00: Well listeners can get hold of me through my website Nancy Seeger Wood dot com that's NANCY S E A G E R dot com.
[31:23] SPEAKER_00: And I would just like to congratulate you Robert for what you're doing because the podcasts are inspiring and you're helping to get the you know the story is coming from.
[31:37] SPEAKER_00: British Columbia out to the rest of Canada and that is wonderful.
[31:43] SPEAKER_00: So thank you for what you're doing and thanks to all the entrepreneurs who are doing great things that I had no idea how much how many fantastic things were going on in our province so.
[31:54] SPEAKER_02: Yes there's a lot there's a lot a lot of entrepreneurs I mean everything from tech to great authors like you to yoga studios you name it.
[32:03] SPEAKER_00: Red Cross Abort serial companies shoe companies we've had them all online so I know there it's it's makes you pretty proud to be from BC doesn't it yeah absolutely.
[32:13] SPEAKER_00: So thank you I just feel really honored to have had the invitation to be on on your podcasts thank you.
[32:20] SPEAKER_02: Well thank you okay thanks for coming on the show I've learned a lot about you and I'm sure our listeners have as well.
[32:26] SPEAKER_00: Thanks Robert see you next time.
[32:28] SPEAKER_00: Okay bye bye.
[32:29] SPEAKER_02: This podcast is sponsored by eBay Canada.
[32:32] SPEAKER_02: eBay Canada is here to help they've been supporting Canadian small business retailers for 25 years and their up and running program is getting Canadian businesses online today.
[32:43] SPEAKER_02: Visit ebay.ca forward slash up and running stay local and sell global with eBay.
