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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: It's VanCouver's podcast on the Canada's podcast network.
[00:05] SPEAKER_01: Hello everyone, I'm Angela Faye, Hub Builder and co-host of British Columbia's Podcasts.
[00:12] SPEAKER_01: Part of the Canada's podcast network, your source for great insights from entrepreneurs
[00:17] SPEAKER_01: from across Canada.
[00:19] SPEAKER_01: We talk entrepreneurs who are making it happen here so you can listen, discover and engage.
[00:24] SPEAKER_01: Today, I am super excited to have Evan with me.
[00:27] SPEAKER_01: Here from VanCouver, Elvin Dealburge has a digital marketing agency in VanCouver.
[00:33] SPEAKER_01: As training businesses help companies and individuals get started with their own successful advertising campaigns on social media.
[00:41] SPEAKER_01: I love it because he's on a mission to revolutionize the advertising industry by delivering the best online resources for you to see and pay traffic.
[00:50] SPEAKER_01: We're going to talk a little bit about going from a teaching career to where you are today, which I'm super excited about.
[00:56] SPEAKER_01: Evan, welcome to Canada's podcast.
[00:58] SPEAKER_00: Thanks for having me on, Angie. It's a pleasure.
[01:00] SPEAKER_01: Absolutely. Tell me a little bit about your entrepreneurial journey.
[01:03] SPEAKER_00: Oh wow. It goes back a really, really long time.
[01:08] SPEAKER_00: But pretty much just to kind of get the gist of it.
[01:11] SPEAKER_00: I worked for when I decided to go to a broadcast and school back in around 2015.
[01:18] SPEAKER_00: That was at the British Columbia Institute of Technology, so I had to be CIT out at Bernabé.
[01:22] SPEAKER_00: So I did the radio broadcasting program out there.
[01:26] SPEAKER_00: Loads of fun, learned a lot, and ended up getting an internship with one of these media corporations in Canada called Rogers.
[01:32] SPEAKER_00: So I ended up doing promotions in social media for one of the radio stations that did an internship there.
[01:37] SPEAKER_00: And then I ended up getting hired.
[01:40] SPEAKER_00: So I was there for about six or seven months in 2017.
[01:44] SPEAKER_00: Decided that, hey, I was doing a ton of stuff while I was out there.
[01:48] SPEAKER_00: I was doing blog posts, social media content, different outreach methods, copyright.
[01:54] SPEAKER_00: I was doing a whole bunch of stuff, and then I realized, maybe I can get paid more doing this in a different way.
[02:01] SPEAKER_00: So that's when I started doing social media marketing freelance work when I was doing mainly Facebook management.
[02:09] SPEAKER_00: So social media management as well as content creation, as well as Facebook advertising, which honestly almost maybe want to blow my brains out.
[02:18] SPEAKER_00: Because I was just completely disorganized.
[02:23] SPEAKER_00: I was just a yes man saying yes to every single person that came in the door.
[02:28] SPEAKER_00: And it was almost like too much because it was a one man show at the time.
[02:31] SPEAKER_00: And then I ended up needing to regroup myself.
[02:35] SPEAKER_00: So I ended up traveling down to South America for around two months.
[02:38] SPEAKER_00: I was in Ecuador approved. So this is around 2018 at this time.
[02:42] SPEAKER_00: Just to kind of refresh my mind and refresh everything.
[02:45] SPEAKER_00: You like, hey, what am I actually doing this for?
[02:48] SPEAKER_00: I was working too much in the business instead of working on the business.
[02:52] SPEAKER_00: So that's when I decided to take a step back and to actually make a legitimate business out of it instead of just doing it as a freelancer.
[02:59] SPEAKER_00: So that's when I incorporated my business, talking media incorporated back in mid-Summer 2018.
[03:05] SPEAKER_00: And yeah, that's kind of the start of my entrepreneurial side of the journey.
[03:10] SPEAKER_00: So I went from almost being what I call corporate slave to being a freelance slave.
[03:17] SPEAKER_00: And then I ended up just working on the business and started bringing a team on and actually creating some systems and putting them into place where it just wasn't chaos at the end of the day.
[03:29] SPEAKER_00: So yeah, that's pretty much how we got started in the digital marketing sphere.
[03:33] SPEAKER_01: It's great. I'd love to get your two sensor input on the difference between being a freelancer contractor and picking a nation and going after it and setting up a business.
[03:46] SPEAKER_01: How do you just differentiate between those two?
[03:48] SPEAKER_00: One of the best ways and differentiated is between outbound and inbound.
[03:52] SPEAKER_00: So when you're a freelancer, you're really trying to hone in outbound leads a lot of the time where it's almost like a job.
[04:01] SPEAKER_00: And it's a very different relationship where you have with your clients.
[04:08] SPEAKER_00: So outbound, like you're going on to freelance websites or you're going on to different job posts on Facebook, Instagram, or different social media websites.
[04:20] SPEAKER_00: So you're going to have to do a job that you can get paid for either this month or do a specific one time, one time gig where it's only for like two weeks or something like that, like something very miniscule.
[04:32] SPEAKER_00: And while when you have a business, you're able to create either a profile funnel or you're able to create, create almost like a different, not necessarily like a different persona, but a different way of not necessarily outreach, but more inbound.
[04:55] SPEAKER_00: So what I mean by that is you're creating more either content on on YouTube or you're creating more content on LinkedIn while you're specifically serving the niche that you work in and the niche that I work in is real estate.
[05:08] SPEAKER_00: So I've been doing real estate lean generation now for almost three years since I incorporated my business because I just focused down on the niche where I felt that I can really help out.
[05:18] SPEAKER_00: And I was able to get the attention of now my team members, but some contractors that saw me doing videos online and they reached out to me wanting to be a part of this bigger project that I wanted to do with my company.
[05:32] SPEAKER_00: And so I've been very, very fortunate to have amazing team members set in place where I can I can deliver the ads myself if I really want to, but I have a team that can deliver the assets out.
[05:45] SPEAKER_00: And I've been able to really hone in and master on that niche where I'm, I'm now, I'm now not really necessarily looking for like outbound means or anything along those lines because it's a very, very systemized where I get more inbound leads from either word amount or I just run my own Facebook ad campaigns where I have all this data locked in either to my website or through my case studies.
[06:12] SPEAKER_00: Where all I have to do is just kind of look at switch if I if I need any more either a prospect or clients to kind of go after.
[06:21] SPEAKER_00: So yeah, that's kind of the big difference between being a freelancer and then running your own businesses.
[06:26] SPEAKER_00: Mainly the systems that you that you kind of have in place because when you're a freelancer, you're just kind of like Willie nilly, you're kind of going after every single opportunity, every single job while having a business.
[06:37] SPEAKER_00: It's more you have what you're good at. So with us, it's lead generation for real estate. So people know what we're about and then they end up coming to us that they're interested in what we have to offer.
[06:49] SPEAKER_01: This might be giving up some some industry secrets here, but you you know you talked about Facebook being, you know, when your primary platforms.
[06:59] SPEAKER_01: Do you use is it your primary platform and why have you chosen that specific.
[07:06] SPEAKER_00: Facebook mainly for service delivery. We've focused in on Facebook and that's mainly due to two factors. One, it's and it's incredibly easy for our clients to see what we're doing inside of the Facebook business managers.
[07:21] SPEAKER_00: So it's easy for them to understand. We create loom videos as well for our clients.
[07:27] SPEAKER_00: So loom for those of you that don't know, it's pretty much just like a screen sharing application, Chrome extension where all you have to do is just kind of click on it.
[07:35] SPEAKER_00: I remember when I first got started creating these types of screen share videos, I would have to upload each of them. So I would use like OBS or something like that as an application.
[07:46] SPEAKER_00: And I would have to upload these onto YouTube, which are incredibly time consuming as an unlisted video.
[07:52] SPEAKER_00: But now all I have to do is just kind of click on that application that's inside of our Chrome, that's inside of a Chrome extension column.
[07:59] SPEAKER_00: And I just create a screen capture video of any sort of campaigns that we're doing for our clients and for reprise.
[08:05] SPEAKER_00: And we kind of give them more instructional videos that way. And all I have to do is just kind of share the link and the link is automatic as soon as you record the videos.
[08:12] SPEAKER_00: So basically it's really good for just telling people and mainly telling our clients what kind of reach that they're getting.
[08:19] SPEAKER_00: How many people ended up clicking on the ads? How many people ended up seeing the ads? Unique views? How many people still that form?
[08:26] SPEAKER_00: It's a lot of very useful information. And that's why I really love digital advertising because it's much, much different than say radio ads that you hear on air, bus stop ads, where you're not actually able to see how many people interact with you.
[08:42] SPEAKER_00: And you're not actually affected with that type of advertising. You can say like, oh, foot traffic in a certain area.
[08:49] SPEAKER_00: Right.
[08:49] SPEAKER_00: Or for an intersection for a bus stop ad. But you can actually tell people, well, how many unique people actually saw the ad? How many seconds they looked at it? How many people actually like pondered and like, reacted to it or anything like that?
[09:02] SPEAKER_00: So that's why it's very welcoming to our clients to see what kind of information they have.
[09:09] SPEAKER_00: And also number two is Facebook's very, very friendly for lead generation. So we either do two types of campaigns, we either do funnel creation for our real estate clients, where we would build a landing page for them as well as a thank you page if they want to collect emails in that way.
[09:23] SPEAKER_00: Or we just use the Facebook lead generation system, which is incredibly handy because a lot of it is the forms that come up on the advertising itself. It's already pre filled out. So the names already there, your phone numbers already there, their emails already that all someone has to do is just click. Yep.
[09:40] SPEAKER_00: And it's just a single click instead of doing a few different steps when you're creating funnel. So that's why I always recommend like Facebook advertising over other types of advertising.
[09:49] SPEAKER_00: And of course, I'm biased with it because mainly just run Facebook advertising, but because it's just very easy for either prospects or our clients just to see what we're up to.
[10:01] SPEAKER_01: So I appreciate that the nice thing about real estate is these are pretty big ticket items, right? So a realtor that sells a house is talking about pretty large commission so they can afford to spend upfront.
[10:13] SPEAKER_01: What about for a smaller business, you know, for somebody that has a $30,000 product or a $1,000 service? What's your thoughts on similar processes or systems like you run for those companies?
[10:28] SPEAKER_00: So some of it is different between service delivery and which is very, very similar to what real estate is. So that would mainly be lead generation. If you're performing service delivery for someone to that be to be or anything along those lines, that's what lead generation inside the lead generation form inside of Facebook is incredibly handy and incredibly useful for physical products.
[10:50] SPEAKER_00: The best way to kind of mitigate and to create to create a campaign is to go over your own value ladder. So I don't know if you're listening to no gentleman named Russell Branson.
[11:02] SPEAKER_00: That's where I started learning about the value ladder and where you create different values of products.
[11:09] SPEAKER_00: A lot of the time if you're selling like a big ticket item, so say if it's like anything about like $500 or $1000 or anything along those lines, whenever someone sees like an advertising for that, the odds of them actually purchasing it if it's first time seeing it is not very likely.
[11:24] SPEAKER_00: So you need to almost warm up your audience in order for them to purchase those big ticket items and that's where the value ladder comes in.
[11:32] SPEAKER_00: And that's where I'm a big proponent of, especially for two reasons. One, you're able to mitigate your cost of an advertisement for a lower, for a lower ticket item.
[11:42] SPEAKER_00: So say if it's only $7.37 for a lower ticket item, someone may purchase something through that advertisement, but you may purchase something through that advertisement for that lower ticket item.
[11:54] SPEAKER_00: But that's not your initial goals of business, your initial goal of as a business might be that like $500 ticket or $1000 ticket.
[12:01] SPEAKER_00: But there's two reasons why you want to do that lower, lower item costs.
[12:06] SPEAKER_00: First one being that you're able to cut your ad costs like way down.
[12:11] SPEAKER_00: So you're pretty much like breaking even on your ad campaign.
[12:14] SPEAKER_00: But while you're breaking even on your ad campaign, you're also acquiring a customer, which means that you're acquiring their data.
[12:20] SPEAKER_00: And then you also know that they're already willing to purchase something, which is incredibly handy versus someone that just drops off their email for a free product, for example, who might need a bit more warming up in order to actually bring out their credit card and purchase something.
[12:35] SPEAKER_00: As soon as your credit card don't file, the odds of someone actually purchasing something, especially if you're creating a funnel either inside a clickfunnels or another type of funnel software.
[12:45] SPEAKER_00: For example, you're actually able to redirect potential like customers or clients into different directions.
[12:52] SPEAKER_00: So save someone just went into a free often, they go one way while someone that actually purchased the $7 product, he may be able to create different upsells for them.
[13:00] SPEAKER_00: So you're actually able to profit a lot more from someone going in with a $7 product or a $37 product where you can work their way up to what you actually want to offer, which is a 500 to $1,000 product.
[13:13] SPEAKER_00: We're all in like the data game at the end of the day.
[13:15] SPEAKER_00: It's all about collecting data and kind of like being able to communicate and build a relationship with any new customers that come into the door.
[13:24] SPEAKER_00: So that's my biggest asset because we did a campaign a little while back for a outdoor pool pool accessory company where we pretty much got people in the door with a, I think it was like a, I think we, I think we're able to get people in or I think it was a $7 cup floaty.
[13:42] SPEAKER_00: One of those like floaties that we're that we're able to get people in the door with, but I think it was a $7 product that we actually got people in the door with, but are offering what's to sell bundles of bigger like pool floaties to say three or four of them for like a group.
[13:56] SPEAKER_00: That was what our initial intention of selling was. So that's how we got people in the door was that initial one.
[14:03] SPEAKER_00: One, one pool floaty for like seven and then we had an upsell of like three of them for like 14 or something like that.
[14:10] SPEAKER_00: And then if they were to purchase that like 14, then then we would bring them on to like a single like bigger float.
[14:16] SPEAKER_00: And then we would do another upsell of like three or four for I think it was like I think like one of the floaties they're able to sell for like I think it was like 87 to 97 or something like that.
[14:27] SPEAKER_00: So we're able to sell like three of the floaties for around like 247.
[14:30] SPEAKER_01: So interesting. So this kind of value ladder that you're talking about. That's that Russell Brunson.
[14:35] SPEAKER_01: Can't take okay, we'll have to check that out. I'm gonna write that down for.
[14:38] SPEAKER_00: Yeah, he's a genius. I've been following him for like years and he's kind of what home.
[14:44] SPEAKER_00: He's one of the first few entrepreneurs that brought me in online entrepreneur journey.
[14:48] SPEAKER_00: So yeah, definitely recommend.
[14:50] SPEAKER_01: Now I'm going to ask you something because I still I keep seeing, you know, blog posts and and
[14:58] SPEAKER_01: Inclings that there's going to be massive disruption in the advertising industry.
[15:03] SPEAKER_01: What what do you see coming down the pipeline that you know will impact companies in the next five years that if they don't get on board with, they'll be left behind.
[15:13] SPEAKER_00: The biggest thing is cost per acquisition of a customer.
[15:17] SPEAKER_00: So that is going to continue to grow going up through digital advertising because every day more and more big companies are starting to flood on to the platform.
[15:26] SPEAKER_00: So when I first got started about four years ago with Facebook advertising, there wasn't that many big fortune 500 companies that were solely doing what we were doing in the advertising sphere.
[15:38] SPEAKER_00: Spears so creating like very different campaigns or split testing different copies, split testing different content, split testing, different targeting.
[15:45] SPEAKER_00: There wasn't that that many of the big fortune 500 companies that were doing that.
[15:50] SPEAKER_00: They might just put a single add out just to kind of test it and as a teaser because that's what they're used to doing in print media or television, anything on those lines.
[15:59] SPEAKER_00: They weren't really in depth with the targeting and how powerful the Facebook ads system actually is.
[16:05] SPEAKER_00: But now every single day these companies are starting to learn and they're starting to hire people that have been doing this for a very, very long time like myself.
[16:13] SPEAKER_00: So now their budgets are going away from traditional advertising, so be television or brand or radio.
[16:21] SPEAKER_00: It's going away from that and now it's starting to flood more into the digital space.
[16:25] SPEAKER_00: So the cost per acquisition of a customer is actually starting to increase and it's going to be increasing every single day.
[16:33] SPEAKER_00: So I don't want to I don't want to scare your audience or anything like that like that they need to go on for today.
[16:38] SPEAKER_00: But something that was really ingrained in green into my head by one of my older I say older mentor, but she's like 17 or 18.
[16:48] SPEAKER_00: It's a young woman named Jane Darma wangzi who I've tried with a few times and she's on YouTube.
[16:55] SPEAKER_00: She's excellent at what she does, but she said that it's easier yesterday to start than it is for tomorrow.
[17:03] SPEAKER_00: Tomorrow is going to be a lot harder, so you should be starting today on getting things done.
[17:08] SPEAKER_00: So that's one of the big things that I that kept in that I kept in my head because when I was doing ads like three, four years ago, it was a lot cheaper for me to get either a customer or an email while now paying a bit more expensive.
[17:21] SPEAKER_00: So you have to be a bit more creative, but with ad cost going up though, it just means that we're kind of flushing out the pretenders and then the real makers are that's where we're able to go in and actually create and create these beautiful campaigns for either our clients or for ourselves.
[17:38] SPEAKER_00: So that's a lot different than what's traditionally happening right now in the ad space.
[17:43] SPEAKER_01: And how do you respond to, you know, I'm listening to different perhaps generations, but it could be just personality differences between putting themselves out there online and social and digitally in order to receive content that's relevant for them.
[18:01] SPEAKER_01: For instance, I have the mindset that I would much rather have an ad pop up or see content based on what I like and know rather than filtered through a bunch of spammy stuff that I'm never going to, it's never going to engage me and versus, you know, the more traditionalists or the people who might be a little bit fearful of putting themselves online.
[18:26] SPEAKER_01: And, you know, that whole big brother watching stuff, what's your take on that?
[18:33] SPEAKER_00: I love how you said the big brother case, actually, that's actually how I got started in the digital advertising and social media marketing space was because I don't know if your viewers have done this, but have done the Myers-Briggs test or anything along those lines.
[18:47] SPEAKER_00: I definitely recommend that. So the best way to be able to figure out your personality type is to go to 16 personalities, so it's 1 6 and then personalities calm. It's free to use and you can kind of, and you're, it's essentially the Myers-Briggs test to see what kind of personality type you are.
[19:03] SPEAKER_00: So with myself, I've done this test about four or five times and I'm the same each and every time I'm an ENTT, which means that I'm like, I'm the debater type, I'm the highly skeptical person.
[19:13] SPEAKER_00: I question every single thing that's going on. I play Devils Advocate for different things that I don't even believe in, just to growl people up.
[19:23] SPEAKER_00: So that's my personality type and I've always been really fascinated with being brother, especially social media now and how much like I will go on to, I'll go to anywhere in a public space or anything like that and everyone will just be their head to down into their phone.
[19:39] SPEAKER_00: Kind of scary, but at the same time, that's just kind of the way that I'm going right now and these companies, they have so much influence over culture, over what talking points are happening.
[19:51] SPEAKER_00: So I really want to know how these algorithms work and how the AI really like home-down and control and almost like control our behavior.
[20:00] SPEAKER_00: So that's why I really got into digital advertising and to be not necessarily fearful of this because Facebook, if you're on Facebook, your data is already out there.
[20:10] SPEAKER_00: Every single thing, it's already out there that's what's in the term of services of Facebook and that's why it's free.
[20:15] SPEAKER_00: As well as with Google, if you have Google Chrome under computer, sorry, they know Google knows like Google knows more about you than you probably know about yourself.
[20:25] SPEAKER_00: And that's the thing, that's been the biggest change that I've seen over the last four years and been in the last base is the how sophisticated how smart the AI has gotten.
[20:33] SPEAKER_00: So it used to be a big thing to really hone in on the targeting of an ad campaign.
[20:41] SPEAKER_00: So you would have to test the whole bunch of targeting to see which one works, which one doesn't work.
[20:46] SPEAKER_00: And that was around four years ago, but every single day the AI of Facebook, it learns every single day.
[20:54] SPEAKER_00: It's like not even three Facebook employees can tell you how sophisticated this AI technology is or how smart it is.
[21:00] SPEAKER_00: This AI technology knows humans more than we know ourselves.
[21:05] SPEAKER_00: So that's where the targeting really comes comes in the play where it's less like I used to say four years ago that targeting like knowing how to target with the number one thing versus coffee versus content.
[21:17] SPEAKER_00: Now it's completely reverse. So now I almost necessarily say that coffee is number one and then content and then now targeting is going to be third because the face of AI is very, very sophisticated to know like who is going to be interested in this type of advertising, even when it's a cold campaign.
[21:37] SPEAKER_00: I don't want to necessarily like scare anyone or scare anyone in your audience, but that's just the way that like we're almost living in 1984 right now.
[21:45] SPEAKER_00: So that's one of the bigger things to keep in mind when you're on these platforms is that your data you are being watched.
[21:53] SPEAKER_00: You are being watched. Your data is is almost being transferred over to the social media companies, but you're going to have to be able to use it to your advantage, especially as an advertiser to be able to know how these algorithms that I'm working.
[22:06] SPEAKER_00: So say for an example, Facebook knows like when you post anything with a graduation photo or new baby post.
[22:13] SPEAKER_00: So the Facebook AI is able to actually hone in and see on a photo of one of those graduation caps. So the Facebook AI is like, okay, that's a graduation cap.
[22:23] SPEAKER_00: We're going to boost that to the top of the feed or when there's an ultrasound photo of a baby in a womb that's like three months older, something like that.
[22:31] SPEAKER_00: The Facebook AI knows that that's an ultrasound photo. So it's going to boost it up to the top of the organic feed.
[22:36] SPEAKER_00: So it's just about kind of understanding how these algorithms worked and just kind of taking a step back and just being like, okay, maybe, maybe I shouldn't post like all this personal information about myself.
[22:51] SPEAKER_00: If you really don't want to you don't have to be on social media if you don't want to you don't have to post any of this stuff.
[22:55] SPEAKER_00: If you don't really want to you can almost just kind of be a bystander and just let and just like watch and watch everything just all kind of like hone out and burn out and stuff.
[23:04] SPEAKER_00: But I think the biggest thing is to just not remain ignorant. I compared to kind of the Truman show where a lot of people have started to end up wanting to leave the reality TV series.
[23:15] SPEAKER_00: If you guys if you haven't watched Truman show, I highly recommend that.
[23:20] SPEAKER_00: Well, but it's almost like people are starting to be woken up to what kind of AI systems are going to be out there and why things end up game boosted into the top of a newsfeed and why other things might get buried.
[23:33] SPEAKER_00: So it's just about being more aware of what what these AI systems what they're doing and just not remaining ignorant to to how this whole process is happening because it's all going it's all unraveling it right in front of our eyes.
[23:49] SPEAKER_00: And that's the big thing to just kind of be more mindful of these algorithms and stuff. And yeah, because I think it's one of those big pressing issues that we don't really talk about quite a bit.
[24:01] SPEAKER_00: Either it's buried in the algorithm or not buried in the algorithm, but I think it's one of those pressing like cultural issues that we should be talking about.
[24:08] SPEAKER_01: Well, and I'm going to something that I'm privileged to know because in our introductory call we talked about it, you actually have a passion for teaching.
[24:16] SPEAKER_01: And maybe you can help us get over that ignorance for as far as what's coming in your future. How are you translating what you've learned so far into next entrepreneurial venture.
[24:26] SPEAKER_00: So what I'm doing currently with my agency is I'm really honing in on my craft of my advertising craft and I just want to showcase it to other people that might be interested either in these algorithms or interested in creating campaigns that are profitable, be no matter what kind of niche that you're working in and building out your own online agency.
[24:51] SPEAKER_00: I love traveling. That was one of the reasons why I got into business and got into just working from my laptop is because I'm a big fan of being location independent.
[25:01] SPEAKER_00: If you can go anywhere in the world, like why wouldn't you? Some people like to just like stay stationary, but I don't understand.
[25:08] SPEAKER_00: I don't really understand like those type of people like I need to know Matt well and daily, right?
[25:15] SPEAKER_00: Yeah, I get cabin fever if I don't end up like going somewhere new in like a month or so. It's kind of a downfall. I viewed it as a downfall like five or six years ago when I was going to school trying to like figure things out.
[25:28] SPEAKER_00: But now I'm like, why don't I just embrace it? Like I can't just like fight myself all the time. I need to be able to embrace it.
[25:35] SPEAKER_00: So one of my big passions is teaching and I really want to help people leave that nine to five leave that nine to five and be able to be location independent just like myself.
[25:46] SPEAKER_00: That's one of the big things, especially with our economy and the way that it's going a lot of these nine to five jobs are almost kind of like leaving now that more and more things are being able to be purchased online.
[25:57] SPEAKER_00: There's a mass exodus. So when I was working my corporate job, there was a huge office space that was there. And we might have only and what I imagine in like the 60s, 70s and 80s.
[26:10] SPEAKER_00: So it's just full of people of people there. And now there was maybe, I don't know, maybe 120th of the room was being used or something like that.
[26:20] SPEAKER_00: So that's like that's like 95% of the room just like not being used in a 95% reduction of like the workforce of like manpower needed because technology now is almost created a redundancy for those pet for our 20th century mindset of what jobs were.
[26:36] SPEAKER_00: So now what I really aim to do is to help people kind of transfer into that new 20th 21st century, not even necessarily a job mode, but being able to work for themselves and be able to work from a laptop pretty much from anywhere because right now it's a very unique time and such a time.
[26:57] SPEAKER_00: You know, there's the coronavirus going on right now, but I view that more as an opportunity to be able to get slight deal.
[27:04] SPEAKER_00: That's totally just as long as you're not in the market for hand sanitizer, it's probably.
[27:08] SPEAKER_00: Yeah, yeah, it's more of a paper.
[27:09] SPEAKER_00: Yeah.
[27:12] SPEAKER_00: But yeah, that's something that I've been really passionate about and something that I've been really gearing myself past agency life is to be able to help people do it for themselves.
[27:22] SPEAKER_00: So be able to create their own agency and doesn't even necessarily have to be advertising like one of my one of my students right now he does mainly just website building.
[27:32] SPEAKER_00: So he has a website building agency where he signs on clients for pretty pretty large retainers. He signs them off like $5,000, $6,000 retainers per month just to do website work for them and website maintenance and stuff.
[27:44] SPEAKER_00: So that's my ultimate goal is to be able to help people leave that nine to five because that's the biggest thing is to jump over that hurdle that mindset of not seeing we able to do it because like the time when you're able to depend on a job.
[28:01] SPEAKER_00: I almost think that that's almost going away a little bit where you're paid every two weeks or you're paid every month to work and 95 that's almost going out the door.
[28:11] SPEAKER_00: And depending on someone else for your livelihood. So that's that's where I wanted to come in and help people especially especially people under the age of 30.
[28:20] SPEAKER_00: Really hone in because this is the time to go out and get money and make mistakes.
[28:25] SPEAKER_00: Find out what you truly really want to do because you could pretty much do almost anything that you want in the online sphere if you really put your mind to it.
[28:35] SPEAKER_00: Building out a business or be if you wanted to be a freelancer if that's if that's what you want to do.
[28:41] SPEAKER_00: But my main goal for with teaching is to help people build out an online agency so that they're so that they're able to kind of hone in on their own craft be whatever niche that they want to work in sometimes the same niche sometimes the same age it really depends on the day.
[28:59] SPEAKER_00: But I'm really honing on their niche and whatever their specialty their expert craft is and to be able to make a business out of it.
[29:07] SPEAKER_01: Usually on Canada's podcast we love to talk about you know the destination that you work because people love to or work where they live right and work where they love to live.
[29:18] SPEAKER_01: And so we usually bring out highlights of where you live and you know what's the best cafe where's the best thing but I'm going to switch this around for you because you're a digital nomad so your Vancouver based right now what's what are some Canadian destinations on your hit list and and how are you going to make that happen given the type of work that you do.
[29:38] SPEAKER_00: Wow Canadian destination so that's one of the things about Canadians that I always find very hilarious especially when I was traveling like when I was like I just got back from Belize in November and I was in Mexico in January and one of the things when I was running into Canadians be it if they're from Alberta or Ontario Quebec the East Coast is that they have seen more of the outside world than they've seen within then their own country.
[30:04] SPEAKER_00: So true.
[30:06] SPEAKER_00: Yeah and like I've been I've been to Alberta I was just in Toronto for the first time in November I'm 26 and I was in Toronto for the first time like November December and I've been to Quebec I did like a French immersion program when I was younger I was used to put people on.
[30:22] SPEAKER_00: I'll say I went to Quebec City as well as I've been to like Sherbrooke I went to go visit a friend who went to bishops out there, been to Montreal about like four times as well family that lived out there but what's big on my list for Canada and itself is definitely the East Coast the East Coast is something that's very very fast thing to me as well as the North.
[30:49] SPEAKER_00: I'm planning on going to White Horse from a connection that I met while I was actually down in Belize in November a guy who rents out like multiple properties he owns probably about like maybe a dozen properties out in the White Horse area in the UConn now want to go up there to kind of learn that aspect of the business a little bit and he's like oh yeah come on up and come come join and and it was just randomly like a guy who was sitting next to me on on the flight from Belize City to Toronto that I ended up meeting him.
[31:18] SPEAKER_00: So those are definitely on the list for me to be able to go out and explore Canada but the big thing about probably about Canada is that it's so expensive to go anywhere.
[31:26] SPEAKER_00: It's especially like lights like up to up north like the internal domestic flights.
[31:31] SPEAKER_00: Yeah internal domestic lights like it's so ridiculous like I'm able to go to Vegas for like $150 to $200 return while if I go to White Horse which is almost similar like similar amount of time to be able to get there it's like $809 to be able to go there which is just I'm going to go there.
[31:48] SPEAKER_00: Absolutely ridiculous like I remember going to like Montreal it's like 800 for turn or something like that and then I was able to go down the Belize City I mind you I was able to get a pretty good deal with point point but I was able to go to Belize City with like with exit taxes and all exit fees and all that sort of stuff.
[32:04] SPEAKER_00: It was only like 110 Canadian return like it's really ridiculous like the amount of cost like for traveling especially domestically internally in Canada but I guess what's going on in the world and people are really like scared and all that sort of stuff.
[32:17] SPEAKER_00: That's when I hop on like I mentioned the flight deals are all going to start to happen because people are just not really traveling at the moment but that's the big thing like doing a road trip across Canada something I've always been really really fascinated with too.
[32:30] SPEAKER_00: But what's big on the list for me internationally right now is to go back to either Southeast Asia or go and explore more of Central America because I was down in Belize in Mexico but I really wanted to go down cost of Rika and a few other places that I was going to go down.
[32:47] SPEAKER_00: I was actually getting better down there too so yeah so that's kind of where I wanted to go domestically was like the East Coast because that's very fascinating very different culture that's out there as well as up north of it and internationally these Southeast Asian Central America.
[33:00] SPEAKER_01: I haven't asked this question for quite a while. It used to be kind of a fun question that we'd ask on our on our podcast but given the nature of your business if you were stuck on a remote island and without any technology there was a pay phone there and you had a quarter to make one call how long would you last on the island and what would you do there.
[33:19] SPEAKER_00: Would I be by myself I am completely by myself on the island. Yeah. Oh awesome I'd be in peace I just meditate almost all day long.
[33:26] SPEAKER_00: Yeah.
[33:27] SPEAKER_00: Definitely a point.
[33:29] SPEAKER_00: A point in a quarter.
[33:30] SPEAKER_00: First thing I would probably do is to just call probably like end up calling like my parents is something like that just to say I'm okay and I'm just going to be out here meditating for like a couple of years.
[33:42] SPEAKER_01: You think you'd last a couple of years but definitely I've seen the movie cast away.
[33:48] SPEAKER_00: Yeah.
[33:48] SPEAKER_00: I'm not going to be nodding.
[33:50] SPEAKER_00: Okay perfect.
[33:51] SPEAKER_01: It's so true.
[33:52] SPEAKER_01: Listen, where are we going to find you next so other than White Horse Belize or the East Coast what some are you a conference goer or you do have a professional meetup group that you would that you go to for inspiration and getting energized.
[34:09] SPEAKER_01: Where will we find you next.
[34:10] SPEAKER_00: So some of the best places to find me is actually on my website to go to blockymedia.com that's my website as well as my YouTube page you can just type in Ed and Gilbert.
[34:20] SPEAKER_00: And I'm sure that I'll be able to pop up if I don't end up popping up just right and Gilbert Facebook at and I'm sure that I'll be on there.
[34:27] SPEAKER_00: I upload three videos a week via different interviews or different tutorials that I have including like some kind of campaigns that I upload in there so they might be some valuable resources for your audience just going over different.
[34:39] Speaker UNKNOWN: And I'm sure that you can get a lot of different campaigns all that sort of stuff.
[34:42] SPEAKER_00: Those are the best places to find me and where I'm hanging out as well as on Instagram.
[34:46] SPEAKER_00: I'm at the Gilby Guild so THE GIL BY GIL BZ that's the nickname that I got back in like high school when someone's not out of my last name with Gilbert so like oh Gilby Guilds I'm like all right well I guess I guess that's going to stick with me.
[35:02] SPEAKER_00: So those are the best places to find me. I'm not necessarily huge on my conference thing or huge going out there because right now I'm really holding it on my business.
[35:10] SPEAKER_00: I'm waiting for the only reason why I'm still in Vancouver and still in Canada at the moment is I'm just waiting for my girlfriend she just got a recent job working for the Federal Government in Canada, Environment Canada.
[35:21] SPEAKER_00: And she has a contract job until around October or so.
[35:23] SPEAKER_00: So as soon as October rolls around I'll be going back to London in the UK to go visit my mentor for a party that he's having my mentor at the Mangaji party one that is curious for that.
[35:34] SPEAKER_00: Very smart kid I think he built his.
[35:37] Speaker UNKNOWN: He was a.
[35:38] SPEAKER_00: He was a.
[35:39] Speaker UNKNOWN: He was a.
[35:41] SPEAKER_00: He made a million pounds with his advertising agency before he turned like 18 or something like that.
[35:46] SPEAKER_00: He's a wizard and like I mentioned I'm a highly skeptical person I always question authority but this guy like knows stuff.
[35:53] SPEAKER_01: So how do we find even Gaggy?
[35:56] SPEAKER_00: Eman you be able to just find them online his company is called greater agency as well so incredibly smart kid with kid.
[36:04] SPEAKER_00: He's also kind of living the digital nomad lifestyle a little bit as well.
[36:07] SPEAKER_00: So I'll be heading out to the UK come October November sometime around there and then I will be traveling probably end up in Central America just after waiting for my girlfriend.
[36:16] SPEAKER_00: I'm going to finish off her contract that she's going to want to come down as well and yeah just spend a couple of months down there escape the Canadian winter and live winter free probably for at least a few years to come.
[36:28] SPEAKER_01: When I love the idea about teaching and mentoring in a collective people that want to develop their own agency.
[36:36] SPEAKER_01: And again if they're people are interested in that is that they just reach out to you.
[36:40] SPEAKER_00: Yeah for sure you can reach out to me on my website you can shoot me on DM on Instagram or or send a comment out on my YouTube page.
[36:48] SPEAKER_01: I'm always very responsive on there awesome when we have a primarily Canadian but actually we have a we have a global audience listening which are pretty much all decision makers and entrepreneurs.
[36:58] SPEAKER_01: So any last words that you can share with us that that we should know going into the next century.
[37:06] SPEAKER_00: One of the biggest things that I had to overcome myself was that mindset issue especially when you're working for yourself and you're working either at home or you're not working in a traditional job or anything along those lines.
[37:23] SPEAKER_00: And the biggest thing and biggest hurdle is your mindset at the end of the day and some of the best ways to be able to clear up your mindset is to track these three things.
[37:34] SPEAKER_00: The synopsis started tracking these things my whole life has changed over the last two years.
[37:39] SPEAKER_00: First thing is tracking your sleep making sure that you sleep accordingly one of the best resources to have with that is called an orarin which tracks your heart rate, your sleep and it also measures your deep sleep as well.
[37:50] SPEAKER_00: That's been a completely like game changer for for myself and optimization because if you're not sleeping well then you're definitely not going to be optimized throughout the day.
[37:59] SPEAKER_00: Second one is eating at the same time every single day so I eat at the exact same time every single day and I've been eating for like five or six years.
[38:06] SPEAKER_00: So if anyone has any plant based questions feel free to send me a message on that as well outside of business.
[38:11] SPEAKER_00: Third one is work at routine so I work out the same time every single day as well.
[38:16] SPEAKER_00: So as soon as you have those three things down and packed then you're going to be able to structure organizer day to be a lot more efficient.
[38:23] SPEAKER_00: So just keep things simple stupid that's how I that's how I've been able to build my company.
[38:28] SPEAKER_01: Evan it has been an absolute pleasure to have you on kind of this podcast we look forward to connecting again soon.
[38:33] SPEAKER_01: I'm sure you didn't say Vancouver Island but I'm sure we'll connect at some point in person.
[38:38] SPEAKER_00: First or any thank you for having on it was quite.
[38:40] SPEAKER_01: Thanks for taking the time today to listen to British Columbia's podcast on the Canada's podcast network.
[38:48] SPEAKER_01: We hope you enjoyed the show today.
[38:49] SPEAKER_01: Make sure you sign up for our newsletters and write a review for us on iTunes.
[38:54] SPEAKER_01: Connect with us on Twitter, Facebook, Instagram, LinkedIn or at Canada's podcast.com.
[39:01] SPEAKER_01: You can check out what other entrepreneurs are doing across the country.
[39:04] SPEAKER_01: I'm Angela Faye, see you next time.
