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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_00: Welcome to Canada's podcast.
[00:05] SPEAKER_00: Hi, this is Celine Williams hosting for Montereo for Canada's podcast.
[00:09] SPEAKER_00: My guest today is Craig Pearlmutter, president of Arcadia Earth Toronto.
[00:15] SPEAKER_00: Welcome, Craig.
[00:16] SPEAKER_02: Thank you.
[00:17] SPEAKER_02: Thank you.
[00:17] SPEAKER_02: Thanks for having me.
[00:19] SPEAKER_00: It's a pleasure.
[00:20] SPEAKER_00: I'm excited to talk to you.
[00:20] SPEAKER_00: I'm excited to learn more about Arcadia Earth, but before Arcadia Earth Toronto as well.
[00:25] SPEAKER_00: No.
[00:26] SPEAKER_00: I'm excited to learn more about Arcadia Earth, but before we jump into that, I'd love to hear a little bit about your journey getting to be president of Arcadia Earth Toronto.
[00:36] SPEAKER_02: It was a wild and crazy journey.
[00:38] SPEAKER_02: Perfect.
[00:38] SPEAKER_02: Those are my favorite kinds.
[00:40] SPEAKER_02: Yeah, I mean, for me, at least it was for sure.
[00:42] SPEAKER_02: So it's funny.
[00:44] SPEAKER_02: I'm in my home office right now and you can see there's a little bit.
[00:47] SPEAKER_02: You can't see the hockey on this side, but you can definitely see it on this side.
[00:50] SPEAKER_02: So my Arcadia Earth story starts with hockey.
[00:55] SPEAKER_02: I'm a crazy hockey fan, coach, player, everything.
[01:00] SPEAKER_02: I love hockey.
[01:01] SPEAKER_02: Okay.
[01:02] SPEAKER_02: When friends of mine invited me to New York to see the Leafs play at Madison Square Garden in February of 2020, a guy like me wouldn't say no.
[01:12] SPEAKER_02: So there was going to New York for 24 hours to see my beloved Leafs love to hate him. Hate to love him.
[01:18] SPEAKER_02: Yeah.
[01:19] SPEAKER_02: Of course, different conversation, different podcasts.
[01:22] SPEAKER_02: But there I was.
[01:25] SPEAKER_02: And I that afternoon, a friend of mine had a meeting at this place called Arcadia Earth.
[01:31] SPEAKER_02: So that's where I went to meet him before he went out for dinner and go to the game.
[01:35] SPEAKER_02: And I didn't know anything about anything.
[01:38] SPEAKER_02: I knew an address.
[01:39] SPEAKER_02: I don't even think he told me where I was meeting him.
[01:41] SPEAKER_02: So there I was.
[01:42] SPEAKER_02: I pulled out.
[01:44] SPEAKER_02: And Arcadia Earth, the Broadway down near the NYU campus seems great.
[01:50] SPEAKER_02: So I showed up and he handed me an iPad.
[01:54] SPEAKER_02: It's a I got a meeting.
[01:55] SPEAKER_02: You check this out.
[01:57] SPEAKER_02: Here's an iPad.
[01:58] SPEAKER_02: There's a really cool app you use.
[01:59] SPEAKER_02: And I was like, okay, sounds fun.
[02:02] SPEAKER_02: And there was walking through Arcadia Earth.
[02:05] SPEAKER_02: And it was a.
[02:06] SPEAKER_02: And more temporary pop up version of it that had been open for about four or five months.
[02:14] SPEAKER_02: And it caught my attention big time.
[02:20] SPEAKER_02: And from the really cool technologies that I hadn't seen very much to some really amazing large scale in our installations to these few aha moments about the environment sustainability that.
[02:35] SPEAKER_02: That really, really caught my attention.
[02:39] SPEAKER_02: One one of the rooms that was in that New York exhibit at the time was.
[02:45] SPEAKER_02: I think it was called the rainbow cave and it was filled with recycled plastic bags.
[02:50] SPEAKER_02: And it was a small.
[02:52] SPEAKER_02: I don't know.
[02:53] SPEAKER_02: I can maybe it was five or six hundred square feet.
[02:56] SPEAKER_02: So relatively small little square, but it was like it was an art installation was filled with these little tiny recycled plastic bags and some really cool colors.
[03:05] SPEAKER_02: And some neat sounds.
[03:07] SPEAKER_02: And there was a voice suddenly up in one of the corners that welcome me to the plastic cave is a voice over.
[03:15] SPEAKER_02: This room is made with 44,000 recycled plastic bags.
[03:20] SPEAKER_02: The number of plastic bags used in the state of New York every minute.
[03:25] SPEAKER_02: And I like it so that caught me like hopefully everyone that walked through that room and heard that voice over.
[03:32] SPEAKER_02: And I was like, well, we really caught my attention.
[03:36] SPEAKER_02: So I believe it was kind of early in the eight or nine or 10 or 11, whatever different rooms that I walk through that day and they exhibit.
[03:43] SPEAKER_02: And I just like my ears were poking a little bit more.
[03:48] SPEAKER_02: And by the time I was finished about an hour later, I was like enthralled at again the technology, the art.
[03:58] SPEAKER_02: But in particular, that there's this information and inspiration that gave me the aha moment that I felt I could also provide other people and literally from that afternoon.
[04:13] SPEAKER_02: And this is February 2020. So it was a few minutes before.
[04:18] SPEAKER_02: So the conversation really started is like, OK.
[04:22] SPEAKER_02: What is going on here? What did I just walk through? Why are you how are you involved in it?
[04:27] SPEAKER_02: And how are we bringing this to Canada? How are we bring it to Toronto world class city top four or five largest most influential type cities in North America and its Canada.
[04:40] SPEAKER_02: And it's the environment and downtown Toronto could use another incredible attraction.
[04:45] SPEAKER_02: Again, this was four years ago before some other incredible attractions came to Toronto.
[04:51] SPEAKER_02: And the conversation started that day.
[04:54] SPEAKER_02: It never really stopped, although it certainly slowed down starting on March 12th, the river, the date was 20th money when we started to teach our kids in our dining room.
[05:06] SPEAKER_02: And and a few months later, the conversation picked up even more steam. And there was building business plans and building models with with the team in the US and learning and learning and learning about the business, starting to pitch some people here in Toronto a little bit and and bend a few years.
[05:27] SPEAKER_02: And literally started hitting the pavement to look for space and spent a lot of time looking at different locations.
[05:37] SPEAKER_02: And it really to be honest got super lucky to see a space at the well and work with the team at Rio can they they knew almost from the get go what they were getting.
[05:50] SPEAKER_02: They're getting someone who just found that you know just had the story that I explained to you happen to them and look check this out and they visited New York they visited there was also a temporary version of the exhibit in Las Vegas we visited Vegas together with the Rio can team.
[06:09] SPEAKER_02: And it just fit within the well and this new incredible development that was being built and and they had showed us one space wasn't as great as the other space they showed us our current location and it was literally off to the races from their huge high ceilings which we really needed for the right type of exhibit.
[06:32] SPEAKER_02: It's a big open wide space that we could put the walls wherever we wanted in the washrooms wherever we wanted and and it was a it's been a wild and crazy ride from that one leaf game the leaves got killed that night.
[06:46] SPEAKER_02: But it's been a wild and crazy ride and here we are.
[06:51] SPEAKER_02: You know a few months into being open and and we open on December 1st and as you can imagine it was a wild and crazy rush the last few weeks and few months even the last few hours before we could open but we've had we've had a great number of visitors we've had.
[07:09] SPEAKER_02: And it's really amazing feedback from people of all ages all demographics from Toronto from outside Toronto the suburbs of Toronto around Ontario and and and people finding us from the US you know digital marketing is it's it's another world from what I was doing before I found our Katie earth and decided to take the plunge into more entrepreneurship and and do this.
[07:36] SPEAKER_02: So it's it's it's really been a lot of hard work it's been a lot of stress it's been everything entrepreneurship is kind of supposed to be and but there's been some incredible moments a lot of a lot of proud moments but it was a it was a trek to get from point eight at point I guess maybe we're at like point L or M and there's lot more to grow I guess I can't say we're going to be in the middle of the night.
[08:05] SPEAKER_02: We're a Z yet but we're we're moving along and some great things in the works for Earth month which is coming up and great plants we're working on for a busy crazy summer in downtown Toronto.
[08:16] SPEAKER_00: So did I answer the question that might have been a long answer you did I'm actually going to so I'm going to I'm going to ask you back a little bit.
[08:25] SPEAKER_00: Well I'm going to ask a clarifying question that I'm backwards a little bit.
[08:27] SPEAKER_00: Yeah sure sure so you mentioned that the exhibit in New York and Vegas they were temporary exhibits.
[08:34] SPEAKER_00: The one in Toronto is permanent.
[08:37] SPEAKER_00: Absolutely.
[08:38] SPEAKER_02: Yes so the plan is that as a permanent exhibit you know we could all with with 10 rooms we could only hit certain number of important topics so there are other topics we haven't touched on yet.
[08:50] SPEAKER_02: There are topics that may last a little bit longer and there may be there's some topics in some rooms that won't last as long so a plan is to change the rooms around.
[08:58] SPEAKER_02: Maybe some of them after a year year and a half maybe a couple of them after two years but to continuously evolve the exhibit include more artists we did a great call out to Canadian artists for one of the rooms last year and ended up with.
[09:11] SPEAKER_02: One that just knocked out of the ballpark for us in our e waste generator the artist Benjamin Von Wong who's incredibly well known and certainly Canadian submitted among 25 others a plan for that room and it's an incredible room that people have.
[09:27] SPEAKER_02: I've traveled in and taking great pictures and videos in and they've learned a lot about e waste and use of their electronics and how to recycle them and talking.
[09:38] SPEAKER_02: Beginning the discussion about right the right to repair and how important that's going to be as that.
[09:43] SPEAKER_02: Hopefully not slowly evolves.
[09:48] SPEAKER_02: And anyway that's that's the blast where we are.
[09:51] SPEAKER_01: Stay ahead of the game with our expert tips and strategies that will help your business thrive in a digital era.
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[10:01] SPEAKER_00: Amazing thing I wanted to make it because I was like I wanted to just clarify that in case someone is listening or listen to the future and it's like wait can I still do it then it is in fact permanent so they can come at any point in time.
[10:12] SPEAKER_00: So I appreciate that and now I do want to take a step back for a second because I'm going to assume that four years ago walking into Arcadia earth in New York was not the start of your journey in the world of working in whatever way.
[10:26] SPEAKER_00: So noting that hockey was the catalyst or the maybe not the cat well let's call it catalyst or Arcadia or Toronto.
[10:34] SPEAKER_00: So what what were you doing before then.
[10:40] SPEAKER_00: Yeah and it could be on obviously I don't know so maybe completely.
[10:44] SPEAKER_02: I can give you 500 guesses without looking at my LinkedIn 500 guesses of what I was doing beforehand you you probably won't guess it so.
[10:50] SPEAKER_02: So unless you want to start guessing but I think.
[10:54] SPEAKER_02: Or at time.
[10:55] SPEAKER_02: No I'll let you tell me so I most recently before Arcadia earth my wife and I owned and operated an overnight children summer camp of about 300 kids and 150 staff each summer almost almost 20 years.
[11:11] SPEAKER_02: It was in Elgonquin Park and there are you know some people think that they're how can you go from summer camp to a tourist attraction that some people call which it is and it but it's an exhibit environmental exhibit and and and filled with incredible art and but it's.
[11:31] SPEAKER_02: You know the the inspirational side of it the educational side of it the environmental side the hospitality side and it is like the perfect connection for me and and I felt that right from the beginning once I saw and once I started digging into how the business operates and you need an incredible team working there that are that are really buying into to to the inspiration that we're trying to put out there and to activate people to.
[12:00] SPEAKER_02: Make the simple tangible lifestyle changes you need you need the right team you need the right build you need creativity like there and you know we're doing events and we're doing school groups and it all mixed and matched with with what we were doing what I was doing for for all those years prior and and you know just happened to be.
[12:24] SPEAKER_02: You know our camp lives had ended just before covid and and which was like a gift from above in a lot of ways and it was very difficult on the camping industry through covid and we're still super super close with a lot of other camp owners and directors and but the you know I was I looked at a different businesses you know four or five different types of businesses to to to not necessarily stay.
[12:53] SPEAKER_02: I started but perpetuate even bring to Toronto and but this this just it just checks so many more boxes than the others and working with the team in the US Valentino Victoria who is the founder of Arcadia Earth years ago you know about a year or two before I saw it now years ago you know working with him and his creativity and his mind and his connections and the people that he knew and some other content creators.
[13:22] SPEAKER_02: And it just it was a it was a wild and crazy ride like I said but I've learned a lot I don't consider myself suddenly this environmental activist that knows everything I'm learning a ton just like the people that are walking through our doors every day I'm learning a lot along the way I've learned a lot of the last few years obviously and I want to spread that information and that inspiration to as many visitors as possible particularly the youngest kids coming through in our school groups.
[13:52] SPEAKER_02: Their school group programs and we've made those tickets extremely low in price because that's such an important group of generation to get in into our doors to inspire.
[14:07] SPEAKER_02: But it's again it's been it's been again a super wild ride.
[14:13] SPEAKER_00: So I I I mean you've said a little bit of this I can definitely see some of the I'm not overlap is not the word I'm looking for but the the what you would have learned running a camp business how it could apply to something like Arcadia Earth Toronto.
[14:34] SPEAKER_00: So you know you mentioned creativity there's obviously an educational component running a camp whether people like it or not camp is not just straight fun there is you're you know you're teaching a variety of skills to kids at different ages there you know there is the service component that comes with running like absolutely I'm curious if there were things that you weren't expecting in running Arcadia Earth Toronto where you were like I had no preparation for this piece of it.
[15:03] SPEAKER_02: Yes, yes, there are few of those and that's what you know part of running camp wasn't that my wife and I knew everything and did everything was far from that we had an incredible tight knit team of what we called our head staff group are kind of intersecting group of people that we would rely on them knowing what they needed to do and getting it done with its offseason are obviously during those summer months.
[15:27] SPEAKER_02: So that part I brought to Arcadia Earth for sure because I didn't I didn't know all the different aspects of it.
[15:35] SPEAKER_02: Right.
[15:35] SPEAKER_02: I need the you know running our summer camp we didn't have this monster marketing and PR budget that we needed just we needed to spend and know how to spend it I needed like very smart people to help develop all of that plan all of that and then perpetuated and keep it going that the whole
[15:59] SPEAKER_02: social media influencer world was I mean I'm also not in my 20s and I'm not supposed to understand it all but it was it's a that's a that's a monster world that I really did not know much about and even when I learned a lot more about it and how to manage it like I'm still in shock over how some of that works and operates and how you know these incredible influencers are going to be able to do that.
[16:27] SPEAKER_02: So they're dying to come see us and they create the most unbelievable inspirational pictures and reels and videos and highlights and what are all the different things that you probably know way better than I do of how they've helped us spread the word about Arcadia Earth and and and and in turn obviously spread the mission and and and they walk through and I meet some of them I meet a lot of them and I want to meet them and I want to see what they're doing and how they love it and and and I
[16:57] SPEAKER_02: I've I learn a lot from what they're what they're taking out of it and that'll be some those are some things that obviously we'll put into future rooms of future topics and so anyway it's been that's been very eye opening that the digital marketing overall marketing PR side you know I I never had live TV spots and you know breakfast television and CP 24 and eat talk as a special coming out this week.
[17:27] SPEAKER_02: And like there's all of that I would have never ever guessed and never was wasn't trained on although my PR company has done a really amazing job helping me get to from you know having not been on live anything to to doing a few of those spots and that they're super fun and exciting and and again I just want to you know spread our mission as far and wide as possible and and hopefully get people in our doors and I know something I look at.
[17:57] SPEAKER_02: I'm learning from from the team in the US you you have to get people in the doors because it's fun and exciting and entertaining in the art and the technology and the app they get to use and the visuals and then once they're once they're inside that's when we can affect change and you know spread the information and and hopefully inspire people to walk out the door and change their habits a little bit whether it's simple habits of what they're purchasing or not purchasing.
[18:28] SPEAKER_02: Reading some of those labels to a whole host of other things that that we pick up on that they'll pick up on in different rooms and it all is come you know it's really come together in our last few weeks of planning for Earth month which is literally going live in the next day or two so and a big plan for Earth month which we're super excited about again just activating people to do things a little bit differently and things that are very simple tangible lifestyle changes that will make a difference.
[18:57] SPEAKER_02: We can't just wait for the governments and corporations around the world to make change. They have to do their part there's no doubt we can't just do it ourselves individually but there's a lot that we can do and that's what inspired me in New York way way back for little over four years ago and and certainly it's going to keep us going for a long time.
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[19:25] SPEAKER_00: I mean I agree 100% of that and it's as you said that it's funny I was thinking it almost seems to me like the more people who experience something like Arcadia Earth Toronto and they understand what they can do and where they can affect change even if it's small change right because it's you know let's I there's I'm going to get the statistic wrong but it's something like 70% of
[19:56] SPEAKER_00: carbon footprint it were carbon issues something like that are there was have been created by 100 specific companies like it is massively right not because of an individual's decision right we have some of the challenges that we have right now right now.
[20:15] SPEAKER_02: That's something that I really loved about New York also when I went through it is.
[20:20] SPEAKER_02: It didn't have this doomsday approach it was inspirational and positive and look at nature and look at these species and look at how incredible things have been and can be and and against similar also along the lines of our partnership with WWF Canada about regenerate Canada that we can make change we can regenerate and they're sure there's some issues and problems and and we can highly
[20:45] SPEAKER_02: like those also by the most important part is that let's let's get in this to do this together and make some simple changes and and the doomsday part wasn't like you know if you use a single use plastic you're the devil but right using one every day a plastic bottle every day you know once in a while you might need to use it and that's that's okay you're not going to be banned from the planet because you used one.
[21:10] SPEAKER_02: But you don't need to go to store XYZ and buy a big you know 2436 pack of of plastic bottles of water that are going to sit in your fridge like that's a silly yeah we should all have clean water by now where there isn't clean water then sure it's going to be necessary that's a different story but you know again I'm not naming names and naming companies but there's there's so much more we can do in particular and the single use of the water is not a single use of water.
[21:40] SPEAKER_02: So we can use plastic world but also you know so many so many other topics that we're that we're trying to cover and and the news about and and that's you know that's kind that's that's what I.
[21:53] SPEAKER_00: Where I was kind of having was like the more people know about this they also work in those companies they can start to influence in other ways so it's not only I can make an individual decision not to use single use plastic on a daily basis.
[22:06] SPEAKER_00: But I can influence and lead other people around me in my organization in my day and that's kind of where the impact can really build and I love that that is part and parcel of what you're doing it that you know is as part of this permanent exhibit is like there is so much doomsday information if you want the doomsday information you can find it.
[22:30] SPEAKER_02: It's there you can find it it's pretty easy it's pretty easy. No look you took the words out of my mouth like it's it's about any citizens coming in through our doors that we can inspire that they're going to take it back.
[22:42] SPEAKER_02: Even if it's the school kids that come with their teachers they're going to take that information back to their homes and if it's the young adults coming in because it looks cool and fun they're going to take it back to their workplaces they're going to take it back to their universities and their colleges and and and they're going to be on different boards and committees and things.
[22:59] SPEAKER_02: and they're going to want to make a difference and they can and that's and they can that's the key.
[23:04] SPEAKER_00: Yeah, so I'm going to ask a question that there may not be a quick answer to or an easy answer to
[23:12] SPEAKER_00: and you might not be able to answer to answer this and I and I know that. I mentioned that with
[23:16] SPEAKER_00: Earth month coming up that you were prepping for it. Are there special things happening at
[23:25] SPEAKER_00: Arcadia Earth Toronto for Earth month that people might want to check out specifically in that one?
[23:35] SPEAKER_02: Yes, so within our four walls is one thing but we know look we've had a great number of people come
[23:43] SPEAKER_02: through our doors in almost four months so with that and our social media outreach, our plan was to
[23:51] SPEAKER_02: do something make a big splash outside of our four walls. There'll be some things and activations
[23:58] SPEAKER_02: within our four walls but that's a it's a great number of people that will come through in April
[24:04] SPEAKER_02: but it's a smaller number than what we want to affect and we we we in our initial brainstorm
[24:08] SPEAKER_02: for this over a month ago was okay it's it's always Earth month at Arcadia Earth but it's going
[24:14] SPEAKER_02: to be Earth month and people they don't always know what to do for Earth month and maybe there's like
[24:20] SPEAKER_02: an Earth month party and an Earth month this and an Earth month story and an ad about Earth month and
[24:25] SPEAKER_02: those are all nice and great but we wanted to do was create a month of challenges and so we're
[24:33] SPEAKER_02: challenging anyone to complete one two three four five six of six challenges and not just that they
[24:43] SPEAKER_02: can do each challenge once they can pick one challenge and do it every day they can do them twice
[24:49] SPEAKER_02: a day some of them but we're trying to change habits and change behaviors so if people start
[24:57] SPEAKER_02: on the echo travel challenge if they start walking more or taking their bike or taking public transit
[25:05] SPEAKER_02: or doing pool in their car sharing type stuff so then they're going to make a difference and if they
[25:12] SPEAKER_02: try that for the month and it's working and they feel good about it they're going to continue on
[25:17] SPEAKER_02: so we didn't want it just to be the month here things you can do this month and then we'll talk to
[25:21] SPEAKER_02: you in 12 more months and do it do something else like we're trying to change habits and with our
[25:27] SPEAKER_02: that was our echo travel challenge I'm like spilling the beans it's going public today or tomorrow so
[25:32] SPEAKER_02: I'll spill the beans that's okay this will be out after that but from a park cleanup standpoint there's
[25:39] SPEAKER_02: a hiking challenge there's an eating green less meat type challenge there's a challenge specific to a
[25:46] SPEAKER_02: day to two days to do the CN Tower climb that's a little harder for everyone to do yeah but it's on
[25:54] SPEAKER_02: our list because you know we're we have a great partnership with WDF Canada and we believe in
[25:59] SPEAKER_02: everything they're doing and and we want to make that part of it but again you don't have to do
[26:04] SPEAKER_02: all the challenges you can do the ones that you can do and there's a hiking challenge and then
[26:10] SPEAKER_02: there's a sustainable shopping challenge too so we've reached out to a few partners to help us
[26:16] SPEAKER_02: mostly with just some great prizes so people are going to be able to
[26:21] SPEAKER_02: complete the challenges post about what they're doing they could literally post three times a day
[26:26] SPEAKER_02: three different hikes three different times that they they went for a vegetarian meal and here's
[26:31] SPEAKER_02: a recipe and here's what I made and they tag and post and all that stuff and there's there's some
[26:36] SPEAKER_02: great prizes the the partners that we we we what we talked to we're very excited about it's very
[26:45] SPEAKER_02: limited but we we started the outreach and we wanted to get that off the ground and and we're
[26:52] SPEAKER_02: we're super excited about it we have another big announcement about Earth Day coming up that we're
[27:00] SPEAKER_02: haven't finished yet but there'll be announcement about Earth Day it's a Monday we're typically closed
[27:05] SPEAKER_02: but we won't be and there's going to be a really special day surrounding Earth Month this past
[27:11] SPEAKER_02: weekend was was Earth hour and so we we decided along the course of all our brainstorm to do
[27:20] SPEAKER_02: something for Earth hour as limited but it's something and and we decided that anyone who any tickets
[27:27] SPEAKER_02: that were sold for that hour when people came we decided to donate to two different organizations one
[27:34] SPEAKER_02: was fashion takes action and the other was nature candidate in addition to the donation that
[27:39] SPEAKER_02: WWF gets for every ticket that's purchased they get two dollars for every ticket so also something
[27:45] SPEAKER_00: we're super proud about that's incredible they do amazing work and I love that there's a giving
[27:52] SPEAKER_00: back component involved in purchasing ticket I think that's wonderful yeah I know for a lot of
[27:57] SPEAKER_00: people that that kind of social consciousness social entrepreneurship is huge so I appreciate that
[28:04] SPEAKER_02: super important super important for and we have we have an entire room focused on WWF Canada
[28:09] SPEAKER_02: called Regenerate Canada I mentioned it's a really incredible projection mapping interactive
[28:14] SPEAKER_02: projection mapping and retouching the walls touching the floor things interact and change
[28:18] SPEAKER_02: your in front of your eyes and yeah it's love it that's incredible um where can people go to
[28:26] SPEAKER_00: learn more not only about Arcadia Earth Toronto but about some of these events that are
[28:31] SPEAKER_00: covered these challenges events challenges that are coming up for Earth Month I said the wrong word
[28:36] SPEAKER_02: hopefully you knew what I meant yeah yeah I mean look Arcadia Earth.ca has everything just Arcadia Earth
[28:42] SPEAKER_02: dot CA just as it as it spelled there there's a link to the planet challenge that went live
[28:48] SPEAKER_02: literally last night so a few little edits left today but it's it's it's it's ready to go
[28:55] SPEAKER_02: and obviously people can buy tickets through there they can get information about groups and
[28:58] SPEAKER_02: events obviously through there and then the other thing it'll mention is at the near the end of our
[29:05] SPEAKER_02: experience visitors have there's a room where people can can calculate their carbon footprint
[29:12] SPEAKER_02: calculator on a big screen but they can also explore all of our rooms and get way more information
[29:18] SPEAKER_02: fast facts learn more things that they can support information about the artists and things that
[29:26] SPEAKER_02: they can change in their daily routine that are you know topical to those individual rooms so
[29:31] SPEAKER_02: it's actually just a website called your actions matter dot CA so people can you don't have to
[29:40] SPEAKER_02: come to Arcadia Earth to learn all about it but we hope that you'll come and see and experience
[29:44] SPEAKER_02: the rooms and then learn about it but it's it's a public website everyone can look and see and
[29:48] SPEAKER_02: and dig into way more information about each room and I know our our school groups love digging into
[29:56] SPEAKER_02: that that website before and after they visit and and and hopefully go through
[30:01] SPEAKER_02: less in plan after less in plan with all those kids when they when they get back to school especially
[30:06] SPEAKER_00: that's fantastic we'll make sure that both of those are linked in the show and of course all
[30:10] SPEAKER_02: our social media handles are particularly Instagram is it's it's full of amazing information and all
[30:17] SPEAKER_02: those wild and crazy posts from from all of our guests that that love it so I love it that's
[30:23] SPEAKER_00: amazing I thank you so much for sharing your story and for telling us more about Arcadia Earth I
[30:29] SPEAKER_00: think it's it's super valuable for people and especially people whether they live here or
[30:34] SPEAKER_00: they're coming to visit to know that this is something that they can have an immersive experience
[30:39] SPEAKER_00: in because I that's it's an experience it's not just going to see something you're actually
[30:43] SPEAKER_00: being immersed and we all love experiences so thank you for sharing more about that and for
[30:47] SPEAKER_00: taking the time to chat with me today thank you thanks thanks for your time absolutely appreciate it
[30:52] SPEAKER_00: it's my pleasure and thank you for listening to canis podcast like comment and subscribe to
[30:58] SPEAKER_00: all our channels to get the latest podcasts from entrepreneurs across Canada
