Sweet Bella is one of Calgary’s top chocolatiers, known for its bold, adventurous approach to flavour. Pastry Chef Kevin Conniff founded Sweet Bella as a labour of love, turning a personal passion into a thriving business with products now available in over 20 locations across Western Canada, as well as in Connecticut, Texas, and Colorado.
The name Sweet Bella means “the sweet beautiful”—a concept that comes to life in the brand’s signature eccentric flavours and intricately engraved chocolate bars. While early creations were inspired by tea and spice blends, the company has since evolved to focus on a broader and ever-changing palette of creative ingredients.
Kevin is a classically trained pastry chef with over 25 years of experience. He currently teaches as a Pastry Chef Instructor at the Southern Alberta Institute of Technology (SAIT). In 2023, he was featured on the Food Network’s “Holiday Baking Championship,” Season 10, where he was the only Canadian contestant and finished as runner-up, showcasing the exceptional talent Calgary has to offer.
Originally from New York, Kevin’s culinary journey began in 1992 with a job washing dishes at a local bakery. He quickly became captivated by the craft, working his way up and eventually attending pastry school—where, ironically, tempering chocolate was once his greatest challenge. Today, chocolate is his passion and his art form.
Kevin and his wife Melissa share a love of coffee, red wine, sweet treats, and great conversation. Their two sons are often found in the chocolate shop, learning about life, business, and the joy of creative work, usually to the soundtrack of ’90s hip-hop and alt-rock.
Sweet Bella operates on a foundational philosophy that embraces creativity, craftsmanship, and the pure exploration of chocolate. It is a proudly Canadian chocolate company based in Calgary, Alberta, where every delicious bar is meticulously handcrafted using only premium ingredients and a whole lot of heart. This dedication to quality ensures a truly sophisticated and satisfying experience for every customer who enjoys a taste of adventure in every delectable bite.
The company actively seeks to partner with local distributors and independent retailers, ensuring their bold, artistic chocolate is available in markets not just across Western Canada, but also reaching chocolate enthusiasts far beyond. This strategic growth has established Sweet Bella as a beloved local brand with international reach. The signature collection features both rich milk chocolate and intense dark chocolate bars, each one uniquely infused with imaginative flavors, complementary spices, and savory seasonings. There are currently eight classic Sweet Bella bars, and all of these unique creations are distinct in both their exquisite taste profile and their uniquely designed physical appearance, showcasing the artistry involved in their making.
This core range is always available online and at select retail partners and various local markets, allowing widespread access to these phenomenal products. For businesses looking for unique offerings, Sweet Bella provides an excellent opportunity to stock unique, small-batch chocolate in any retail space, including boutiques, charming gift shops, and busy cafes. The wholesale program is streamlined to accommodate corporate gifting and is available across North America, offering flexible order volumes and specialized wholesale pricing to make partnership straightforward and appealing. Furthermore, the expert design team at Sweet Bella is adept at Custom Collaborations, working closely with businesses, dedicated event planners, and influential organizations to craft truly unique, memorable chocolate for any significant occasion.
This service allows for a company logo and specific branding to be seamlessly added to one of the eight established classic chocolate bars, creating a perfect, personalized corporate gift or an elegant event takeaway. The company’s commitment extends into the community, proudly supporting organizations like BBBS Calgary in their important work in the local YYC community. They also recognize iconic duos, frequently celebrating the timeless partnership of Coffee and Chocolate, exemplified by collaborations with local coffee roasters. Seasonal offerings, such as the popular Holiday Tasting Box, which typically features six of their top-selling flavours, further demonstrate their commitment to continuously engaging with their customers and providing fresh, exciting chocolate experiences throughout the year. The entire operation remains centered on the joyful, creative work inspired by Kevin Conniff’s personal passion.
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