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Joanna Pariseau and Melissa Ninaber headshot

The Food-Tech Duo Transforming Calgary’s Dining Scene

Mario Toneguzzi |

Calgary-based entrepreneur and University of Calgary alum, Joanna Pariseau along with her business partner, Melissa Ninaber embody both through their fast-growing food-tech venture, Taste the City.

Taste the City invites customers to enjoy a thoughtfully curated tasting experience. Text-led, each tasting allows guests to visit multiple restaurants in one evening, all within walking distance. When booking, diners do not know where they’ll be going, or what they’ll be eating, but by removing the need to decide, the experience becomes effortless and free from decision fatigue. Every stop is carefully timed, prepaid and designed to showcase the best of the local dining scene while fostering connection through food.


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