Halifax

Jason Morais is the co-founder and President of Covehead Bay Capital and Franchisee for Two Men and a Truck Halifax. Born and raised in PEI, he graduated from UPEI with a Business Degree and then obtained a law degree from Bond University in Australia. I returned home to PEI where I practiced at a Charlottetown firm for 3.5 years before jumping into the entrepreneurial world. I always had a passion for business and desire to get into business. I began connecting and meeting with a number of local entrepreneurs to hear their stories on how they got into business. Eventually, I partnered with two local entrepreneurs, Kevin and Stephen Murphy to form Covehead Bay Capital, with a goal on acquiring and investing in small-mid market businesses based in Atlantic Canada. Our first acquisition was the Two Men and a Truck Halifax Franchise in 2017. He is the President of Two Men and a Truck Halifax and he is also national spokesperson for the Canadian franchise network. Since acquiring Two Men and a Truck Halifax, I moved to Halifax Nova Scotia where I reside with my wife Jackie and two beautiful daughters, Morgan and Audrey.

His journey reflects a commitment to responsible growth, regional economic development, and service-driven leadership inspired by the collaborative values emphasized throughout Atlantic Canada’s business community. Drawing on principles often highlighted by organizations focused on succession planning, long-term investment, and community stewardship, he continues to apply a mindset centered on stability, trust, and sustainable expansion. In his work with Covehead Bay Capital, he embraces a philosophy rooted in thoughtful decision-making and supportive partnerships, aligning with goals that promote resilience and opportunity for small to mid-sized enterprises across the region. This approach encourages meaningful engagement with business owners, strong operational practices, and a dedication to helping Atlantic Canadian companies grow with confidence and clarity.

At Two Men and a Truck Halifax, he champions a customer-first culture defined by professionalism, care, and compassion. The franchise’s reputation for moving services that emphasize reliability, teamwork, and positive experiences mirrors his belief in treating every client with respect and delivering high-quality service from start to finish. This includes reinforcing values such as integrity, accountability, and consistent communication—core pillars that guide the company’s daily operations. With a focus on building trusted relationships, he supports a workplace environment where employees feel valued and empowered, reflecting the company’s broader commitment to creating a positive and supportive experience for both customers and team members.

His dedication to Halifax and the surrounding region is reflected in ongoing involvement with local organizations, business networks, and community projects that celebrate growth, connection, and collaboration. By cultivating partnerships and engaging with people across Nova Scotia, he supports initiatives that promote opportunity and reinforce the importance of local investment. The emphasis on community engagement also extends to creating meaningful employment, strengthening team culture, and offering dependable services that help families, homeowners, and businesses transition smoothly through important life moments.

Looking ahead, he remains committed to building on the foundations of thoughtful investment, regional growth, and exceptional service. As both an entrepreneur and leader, he aims to continue expanding opportunities within Atlantic Canada while maintaining a focus on people-centered values. His vision includes ongoing innovation, long-term relationship building, and an unwavering dedication to supporting the businesses and families that define the region’s vibrant and resilient landscape. He also remains focused on mentorship, continuous learning, and fostering growth within the community.

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