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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_00: Welcome to Canada's podcast.
[00:05] SPEAKER_00: Hi, this is Celine Williams hosting for Montereo for Canada's podcast.
[00:10] SPEAKER_00: My guest today is Teresa de Grobois, who is on a mission to change the planet one grassroots
[00:14] SPEAKER_00: movement at a time.
[00:16] SPEAKER_00: She's the number one international best-selling author of Mass Influence, The Habits of
[00:20] SPEAKER_00: the Highly Influential, which has been on bestseller lists in seven countries since 2015,
[00:25] SPEAKER_00: and she heads up the International Evolutionary Business Council, a membership-based organization,
[00:30] SPEAKER_00: which empowers change makers to create profitable, impactful businesses.
[00:35] SPEAKER_00: Welcome to Teresa.
[00:37] SPEAKER_00: It's great to be here.
[00:38] SPEAKER_00: Thank you so much for having me on, Celine.
[00:40] SPEAKER_00: Absolutely, my pleasure.
[00:43] SPEAKER_00: Your background, even just from that intro sounds really interesting.
[00:46] SPEAKER_00: So I'd love if you could tell us a little bit about your journey as an entrepreneur and
[00:51] SPEAKER_00: to get to where you are right now.
[00:54] SPEAKER_00: What it has been like, the twists and turns that we all take in life?
[01:00] SPEAKER_02: Yeah, I'd love to tell you it's all been marvelously linear and planned, but I think life
[01:06] SPEAKER_02: often has other ideas for us.
[01:08] SPEAKER_02: When I first started my entrepreneurial journey, I actually thought I wanted to run a charity.
[01:15] SPEAKER_02: I had left my job in government and was determined to build schools in Africa.
[01:23] SPEAKER_02: I thought it'd be fun to take some of these little stories I wrote for my kids.
[01:27] SPEAKER_02: I used to write little poems and stories for my kids and published them into kids' books
[01:32] SPEAKER_02: to raise money for the charity.
[01:35] SPEAKER_02: That quickly taught me two things.
[01:38] SPEAKER_02: It taught me very quickly that I didn't love running a charity.
[01:42] SPEAKER_02: What I thought would be running a charity was totally different than the reality of it.
[01:47] SPEAKER_02: I wasn't enjoying it at all.
[01:49] SPEAKER_02: I wasn't going around to schools doing kids' programs.
[01:53] SPEAKER_02: That wasn't really lighting me up either.
[01:55] SPEAKER_02: I wasn't enjoying either of those activities.
[01:57] SPEAKER_02: I thought, well, that's fascinating.
[01:59] SPEAKER_02: What I thought I would love and what I thought I'd be good at hasn't played out to be the case.
[02:04] SPEAKER_02: At the same time, I started to have dozens of people coming at me going, how did you put
[02:10] SPEAKER_02: three kids' books on the best cellar list in only eight months?
[02:13] SPEAKER_02: There was like, what did you do and will you show me how you did it?
[02:16] SPEAKER_02: I started coaching and mentoring all these people on, how do you create these influential
[02:21] SPEAKER_02: big book launches and how do you work that people want to listen to?
[02:28] SPEAKER_02: It wasn't until a few months after that that I was sitting having cup of tea with a girlfriend
[02:33] SPEAKER_02: and I was venting a little bit.
[02:35] SPEAKER_02: I'm not loving running the charity, but I'm loving this other work,
[02:38] SPEAKER_02: but I'm not getting paid for it.
[02:40] SPEAKER_02: She just looked at me and she said, honey, when the universe sends you a flood of something
[02:45] SPEAKER_02: you love, you should pay attention.
[02:47] SPEAKER_02: Go with the stuff you love.
[02:50] SPEAKER_02: That really was a late-ball moment for me.
[02:53] SPEAKER_02: I actually rebranded overnight.
[02:54] SPEAKER_02: That was when I started realizing, oh, my superpowers actually influence.
[02:58] SPEAKER_02: I'm not standing in my store.
[03:02] SPEAKER_02: That's when I rebranded and started coaching and mentoring people on, how do you get more
[03:07] SPEAKER_02: influence?
[03:08] SPEAKER_02: How do you become an influencer?
[03:09] SPEAKER_02: How do you put a book on the best soloist?
[03:11] SPEAKER_02: How do you create these big wildfire, word of mouth situations where everything just goes
[03:17] SPEAKER_02: crazy?
[03:20] SPEAKER_02: The rest is history.
[03:21] SPEAKER_02: Once I started leaning into this stuff, I was really enjoying doing the entrepreneurial
[03:25] SPEAKER_02: journey.
[03:26] SPEAKER_02: I just started picking up steam and moving in the direction that it needed to go in.
[03:36] SPEAKER_00: We have a lot of listeners who are stepping into our entrepreneurial journey.
[03:42] SPEAKER_00: I'm curious, was it all smooth sailing?
[03:47] SPEAKER_00: What were some of the lessons you learned?
[03:48] SPEAKER_00: What were some of the things that you're like, I would never do this again, but absolutely
[03:52] SPEAKER_00: I should have done this from the beginning or this was the right choice in that.
[03:55] SPEAKER_00: Because the world of entrepreneurship is challenging and twisty and turny.
[04:06] SPEAKER_02: It's messy.
[04:07] SPEAKER_02: There's no two ways about it, right?
[04:10] SPEAKER_02: Although there are university programs that teach business, they really don't teach entrepreneurship
[04:16] SPEAKER_02: or not the reality of it.
[04:17] SPEAKER_02: The reality is most entrepreneurs build the plane while they're trying to fly it.
[04:21] SPEAKER_02: That's always going to be messy.
[04:24] SPEAKER_02: But you learn by standing in the mess.
[04:28] SPEAKER_02: There's no other way to really learn true entrepreneurialism other than to set up a business
[04:33] SPEAKER_02: and start.
[04:34] SPEAKER_02: There really is no other way.
[04:36] SPEAKER_02: You've got to give yourself permission to succeed sloppily.
[04:40] SPEAKER_02: That's, I think, if I was to do one thing different, I would beat myself up less for
[04:45] SPEAKER_02: the fact that it was messy.
[04:48] SPEAKER_02: Because so many entrepreneurs worry so much about, I should be getting this right.
[04:52] SPEAKER_02: I should know how to do this.
[04:53] SPEAKER_02: I should.
[04:54] SPEAKER_02: We should on ourselves so much.
[04:56] SPEAKER_02: If you just lean in, I love how Cheryl Sandberg talks about that.
[05:01] SPEAKER_02: Just lean in the direction of what's working.
[05:04] SPEAKER_02: Lean in the direction of what makes you happy.
[05:06] SPEAKER_02: Lean in the direction of where you're passionate.
[05:09] SPEAKER_02: You will learn so much and your life, I couldn't have conceived the life I'm living now
[05:15] SPEAKER_02: 10 years ago or even 20 years.
[05:17] SPEAKER_02: It was just, I had to keep taking whatever the logical next step was and my life unfolded
[05:26] SPEAKER_02: from there.
[05:27] SPEAKER_02: That's really what the entrepreneurial journey is.
[05:31] SPEAKER_00: I love how you phrase that because I think quite often we're very attached to the idea
[05:37] SPEAKER_00: of what's, we're going to shed on ourselves again right now of what something should look
[05:41] SPEAKER_00: like.
[05:42] SPEAKER_00: This is the next thing.
[05:44] SPEAKER_00: This is what's going to happen.
[05:45] SPEAKER_00: My life should be this way in five or 10 years.
[05:49] SPEAKER_00: I think that's not the reality in any circumstance, but I think even less so when you're dealing
[05:56] SPEAKER_00: with being an entrepreneur and running your own business and designing your own thing.
[06:01] SPEAKER_00: Because no one else has done it.
[06:03] SPEAKER_00: You've never done this before.
[06:04] SPEAKER_00: Therefore, no one else has done it the way you're going to do it.
[06:07] SPEAKER_00: It can, I think there's often that messiness comes from that push pull of it should be
[06:14] SPEAKER_00: this way.
[06:14] SPEAKER_00: I should be making six figures already.
[06:17] SPEAKER_00: I should have this many employees.
[06:19] SPEAKER_00: I should be whatever, versus the reality of starting and running and growing in whatever
[06:26] SPEAKER_00: way.
[06:27] SPEAKER_00: There's no way to grow business, but to sustain you doing that yourself is not going to look
[06:34] SPEAKER_00: the way it should look.
[06:36] SPEAKER_02: Yeah, that's so true.
[06:38] SPEAKER_02: I think one of the biggest mistakes I see early entrepreneurs make is they do what I would
[06:45] SPEAKER_02: affectionately call practicing a business.
[06:48] SPEAKER_02: They can business themselves that if I do this business first, not the one that I really
[06:54] SPEAKER_02: want to do, not that really big dream I have.
[06:57] SPEAKER_02: But if I do this little business, saying little in quotes, if I do this little business
[07:03] SPEAKER_02: first, it'll help me learn entrepreneurialism.
[07:06] SPEAKER_02: It'll be easier because in my mind, it's smaller.
[07:09] SPEAKER_02: Then they get into it and they realize, oh, this is a lot more work and a lot harder than
[07:13] SPEAKER_02: I thought it would be.
[07:15] SPEAKER_02: When in fact, if they had just gone straight to the, what's that really big dream you have?
[07:20] SPEAKER_02: What's that?
[07:21] SPEAKER_02: If you could do any business you want, what would that business be?
[07:25] SPEAKER_02: What's that real dream that's at the very core of your being that you really want to make
[07:29] SPEAKER_02: a difference for other people?
[07:31] SPEAKER_02: The reason I think so many entrepreneurs fall into that trap is our dreams are bigger
[07:36] SPEAKER_02: to us than they are to anyone else because they're your dreams.
[07:40] SPEAKER_02: That's huge.
[07:42] SPEAKER_02: Yet, nobody's going to be better hardwired to step into your dreams than you, especially
[07:48] SPEAKER_02: your dreams of really making a difference in other people's lives.
[07:52] SPEAKER_02: Nobody's going to be more committed, more perseverant, more passionate, more engaging
[07:57] SPEAKER_02: because they won't be that person's dreams.
[08:01] SPEAKER_02: Skip over the practice business.
[08:03] SPEAKER_02: Go right to the one when you hear yourself saying, someday I will do that one now.
[08:12] SPEAKER_00: I think that's great advice.
[08:14] SPEAKER_00: I think we have a lot of illusions of, and it's not to say, I'm going to caveat this
[08:20] SPEAKER_00: before I even say it, it's not to say that you can't learn from those side businesses
[08:24] SPEAKER_00: or side hustles or the practice.
[08:26] SPEAKER_00: You absolutely can.
[08:29] SPEAKER_00: It's always going to be more work and it's never going to be exactly applicable to whatever
[08:35] SPEAKER_00: your real dream is.
[08:38] SPEAKER_00: It sounds like you have run a few businesses.
[08:40] SPEAKER_00: You've been an entrepreneur in a few different ways as have I.
[08:43] SPEAKER_00: I can tell you that what I thought I knew with my first business, when I tried to apply
[08:47] SPEAKER_00: to my second business, I was like, well, the world has changed entirely in a very
[08:52] SPEAKER_00: short period of time and I basically need to unlearn everything that I thought I knew.
[08:57] SPEAKER_00: Yeah.
[08:58] SPEAKER_02: Yeah.
[08:58] SPEAKER_02: All of those things that you think you're going to learn in your practice business may
[09:02] SPEAKER_02: not be applicable by the time you get to the other one anyway, right?
[09:06] SPEAKER_00: Yeah.
[09:06] SPEAKER_00: So true.
[09:09] SPEAKER_00: I'm curious how you started a business helping people be better influencers.
[09:17] SPEAKER_00: Let's put it that way.
[09:18] SPEAKER_00: I might be killing that.
[09:20] SPEAKER_00: I hope hopefully I have captured the essence of it.
[09:25] SPEAKER_00: And then from there, you wrote a book that not a children's book, but this book on influence.
[09:32] SPEAKER_00: Is that was that kind of the next step after running or while running a business, not
[09:36] SPEAKER_00: after?
[09:37] SPEAKER_02: Well, around the same time as probably a few years before we came out with mass influences
[09:43] SPEAKER_02: when we started the evolutionary business council, I think that was the next biggest
[09:46] SPEAKER_02: iteration of my entrepreneurial journey.
[09:49] SPEAKER_02: And ironically, it was sort of a lot, a lot of line with what I was just talking about.
[09:55] SPEAKER_02: You know, I used to teach people to step into that really big dream now, right?
[10:01] SPEAKER_02: And ironically, I wasn't doing it myself, you know, I remember I did a really big event
[10:07] SPEAKER_02: for marketing, all about influence, face marketing in Calgary.
[10:10] SPEAKER_02: And I invited a lot of the top speakers in North America, you know, people I master
[10:15] SPEAKER_02: might with, I was so excited to have them come up to Calgary.
[10:18] SPEAKER_02: And I booked some condos up in the mountains to take everyone up for the weekend just so
[10:24] SPEAKER_02: we could all hang out together for a few days after the event.
[10:27] SPEAKER_02: And that first night, we're all sitting around the living room and out of my mouth pops
[10:31] SPEAKER_02: someday when I'm influential enough, I would love to start an organization for all the
[10:36] SPEAKER_02: change agents and emerging thought leaders of the world so that they could really learn
[10:40] SPEAKER_02: to help each other and really help each other get, you know, bigger word of mouth epidemics
[10:46] SPEAKER_02: and more word of mouth out there.
[10:48] SPEAKER_02: And everybody in the room started laughing at me.
[10:51] SPEAKER_02: And I'm like, what, what, I just told you guys my dream, why are you all laughing?
[10:57] SPEAKER_02: And Danielle Gutierrez looks at me, of course he's one of the top Latino speakers in the
[11:01] SPEAKER_02: world.
[11:02] SPEAKER_02: And he says, wait a minute, Theresa, you were just on stage four hours ago telling people
[11:07] SPEAKER_02: to notice when they say someday I will and inviting them to have that day be today.
[11:14] SPEAKER_02: And then Jennifer Hof turns to me, who's, you know, one of the biggest speakers in the
[11:18] SPEAKER_02: whole holistic realm and says, so when are you going to do that, Theresa?
[11:23] SPEAKER_02: And it was those people holding my feet to the fire almost through intervention.
[11:28] SPEAKER_02: That was the moment the evolutionary business council was born.
[11:31] SPEAKER_02: You know, because I think in my mind, my own self limiting beliefs, my own inner dialogue
[11:36] SPEAKER_02: was, well, who could ever be possibly influential enough or big enough to lead a community of
[11:41] SPEAKER_02: change agents and thought leaders?
[11:42] SPEAKER_02: Like, who would ever be strong enough for that?
[11:45] SPEAKER_02: And ironically, you know, the evolutionary business council has been one of the easiest
[11:49] SPEAKER_02: things I've ever done because I'm surrounded by amazing people who won't let me fail.
[11:55] SPEAKER_02: You know, there's such caring, loving, beautiful human beings that there's almost no problem
[12:00] SPEAKER_02: I can bump into that they're not there to support and assist.
[12:03] SPEAKER_02: So it's been pretty wonderful as a journey.
[12:06] SPEAKER_00: I love that you had people holding you accountable and who kind of pushed you into your own
[12:11] SPEAKER_00: story.
[12:13] SPEAKER_00: Because I think that that is, I think we are much better at giving advice to those around
[12:21] SPEAKER_00: us and seeing what they're not seeing.
[12:24] SPEAKER_00: Then we are seeing it for ourselves.
[12:26] SPEAKER_00: And so it's great that they were able to see that for you and pointed out lovingly so
[12:31] SPEAKER_00: that you did something with it.
[12:32] SPEAKER_00: I think that's fantastic.
[12:35] SPEAKER_00: And you know, how so the evolutionary business council sounds like I'm totally guessing
[12:42] SPEAKER_00: around 10 years old.
[12:43] SPEAKER_00: Is that right ish?
[12:46] SPEAKER_00: 12 years old now.
[12:47] SPEAKER_00: 12 years old.
[12:48] SPEAKER_00: I was close.
[12:49] SPEAKER_00: I was okay.
[12:50] SPEAKER_00: I feel good.
[12:51] SPEAKER_00: I know the date of the book.
[12:53] SPEAKER_00: So I was like, 10 years ish.
[12:55] SPEAKER_00: So how has it grown and changed and in the last 12 years?
[13:03] SPEAKER_02: Well, that's a great question.
[13:05] SPEAKER_02: You know, it's matured a little bit.
[13:08] SPEAKER_02: You know, when we first started out, we weren't quite sure what we needed to be.
[13:13] SPEAKER_02: And in fact, when we first started out, we were all really just about growing influence,
[13:17] SPEAKER_02: you know, influence around the change makers of the world.
[13:20] SPEAKER_02: And what I quickly discovered was, you know, well, and actually I sort of invented this
[13:27] SPEAKER_02: little idea, right?
[13:28] SPEAKER_02: I thought, what if I took the marketing principle of creating like a marketing funnel, you
[13:34] SPEAKER_02: know, we normally have our highest cost products down at the bottom of the funnel and we have
[13:39] SPEAKER_02: free stuff up at the top and we draw people toward us.
[13:42] SPEAKER_02: I thought, what if I treated influence like it was money and I created a funnel around
[13:46] SPEAKER_02: influence and I drew the most influential, the biggest change agents to the world toward
[13:51] SPEAKER_02: me, you know, in this funnel.
[13:53] SPEAKER_02: And it worked so well, like all of a sudden, you know, within only a few years, the collective
[13:59] SPEAKER_02: reach of the members of the ABC was getting close to half a billion people, you know, which
[14:03] SPEAKER_02: is phenomenal.
[14:04] SPEAKER_02: How quickly it grew.
[14:05] SPEAKER_02: Amazing.
[14:06] SPEAKER_02: But it almost became like putting a Lamborghini engine in a go kart and then the car exploded,
[14:12] SPEAKER_02: like it was like that, right?
[14:13] SPEAKER_02: Because all of a sudden, all this thought of influence and no thought of profit, it was
[14:21] SPEAKER_02: like it almost rolled over the rest of my business, you know, because as a council, it wasn't
[14:27] SPEAKER_02: really designed to make money initially.
[14:30] SPEAKER_02: And that was when I sort of realized, okay, well, you know, A, that was a really good
[14:34] SPEAKER_02: idea and that was the best idea I ever had and the worst idea I ever had all in the
[14:38] SPEAKER_02: same moment, you know, because I can work so well that I almost destroyed us, you know.
[14:42] SPEAKER_02: And so then we realized we needed to bring in all three pillars, like influence, profit
[14:48] SPEAKER_02: and impact playing together.
[14:51] SPEAKER_02: And then that's really what people needed, right?
[14:54] SPEAKER_02: Because a lot of change is it's in the world.
[14:56] SPEAKER_02: They're all about the impact and they're all about the influence and they forget to think
[15:00] SPEAKER_02: about the money and all of a sudden they came by groceries, you know.
[15:04] SPEAKER_02: And in some ways, we were falling into that same trap ourselves.
[15:08] SPEAKER_02: But when you get influence playing powerfully together with profit, that actually is the sweet
[15:13] SPEAKER_02: spot to generate the maximum amount of impact that you possibly can.
[15:17] SPEAKER_02: So we're doing a lot better now that we're teaching the three as three pillars.
[15:23] SPEAKER_00: And is a piece of what the evolutionary business council does, training and teaching,
[15:28] SPEAKER_00: you mentioned teaching.
[15:29] SPEAKER_00: So I'm curious if that is an element of it or an aspect of it?
[15:33] SPEAKER_02: It's a really big element.
[15:34] SPEAKER_02: I mean, first and foremost, we're a safe space for leaders to do their own inner work,
[15:39] SPEAKER_02: their own transformational work, right?
[15:41] SPEAKER_02: Because as leaders, we bump up against our own negative self-talk and our own inner dialogue,
[15:46] SPEAKER_02: just as much as the next person.
[15:47] SPEAKER_02: And sometimes that can be hard to talk about in any regular training room, right?
[15:52] SPEAKER_02: Like, oh, crime, you lead an organization of 50 people, boohoo.
[15:58] SPEAKER_02: Like, you know, people can make it unsafe for you to share.
[16:02] SPEAKER_02: Whereas in the EBC, it is a safe space for leaders to step into.
[16:07] SPEAKER_02: But we also do do a lot of training around influence and business and how they work.
[16:12] SPEAKER_02: You know, we do several events a year and we do calls every month.
[16:16] SPEAKER_02: And finally, we're also a mastermind space.
[16:18] SPEAKER_02: Like, where the influential who are all about changing the world can get together and collaborate
[16:22] SPEAKER_02: and support each other and create energy around each other's projects.
[16:28] SPEAKER_02: So it's actually all three in combination.
[16:33] SPEAKER_01: That is, I think that's a very important and interesting
[16:41] SPEAKER_00: combination.
[16:42] SPEAKER_00: I think a lot of places tend to focus on one or the other.
[16:45] SPEAKER_00: And the fact that you have all three pillars, I think, is very unique.
[16:49] SPEAKER_00: Yeah.
[16:50] SPEAKER_00: So when you look at your, I'm going to keep saying journey.
[16:56] SPEAKER_00: I know it's just repeating the word journey.
[16:58] SPEAKER_00: It has a journey, though.
[17:00] SPEAKER_02: That's not so good.
[17:01] SPEAKER_02: It's a journey, right?
[17:02] SPEAKER_02: Because it is.
[17:03] SPEAKER_02: Life in general is a journey, but especially in a different area.
[17:06] SPEAKER_00: Yeah.
[17:07] SPEAKER_00: When you look at your journey thus far, what do you,
[17:14] SPEAKER_00: oh, I have two questions in here, but I'm going to focus on one instead of
[17:18] SPEAKER_00: trying to do both at the same time.
[17:20] SPEAKER_00: The first, my first curiosity is what do you think is next for you?
[17:23] SPEAKER_00: When you look at what you've done so far, what's next?
[17:26] SPEAKER_00: What else do you want to accomplish?
[17:29] SPEAKER_02: Well, we've been having a lot of fun.
[17:31] SPEAKER_02: A small group of us from the EBC came down here to Costa Rica and started
[17:35] SPEAKER_02: developing an intentional community down here.
[17:37] SPEAKER_02: There's been kind of an offshoot of the evolutionary business council.
[17:40] SPEAKER_02: And it's kind of becoming the physical home of the evolutionary business council.
[17:45] SPEAKER_02: Because EBC runs online, you know, globally.
[17:49] SPEAKER_02: But we never actually had a physical space that was kind of considered our landing.
[17:54] SPEAKER_02: So we've been having a lot of fun, but doing that, building a retreat center.
[17:58] SPEAKER_02: We've got a little retreat center running here now and
[18:01] SPEAKER_02: we're planting food trees all over the neighborhood.
[18:04] SPEAKER_02: So that's been kind of a fun little passion project that's sort of
[18:09] SPEAKER_02: me kind of fake retiring.
[18:11] SPEAKER_02: I probably won't ever fully retire because I just love to be busy so much.
[18:15] SPEAKER_02: So now I'm just sort of like, what can I do that would be outrageously fun and still a line
[18:20] SPEAKER_02: with my business passions, you know.
[18:23] SPEAKER_02: So I think that's kind of what's what's coming next in terms of partnership partnering
[18:28] SPEAKER_00: a parallel project with the EBC.
[18:32] SPEAKER_00: I love this idea of fake retiring because I think I feel like there are
[18:37] SPEAKER_00: there is a set of people who are very focused on retiring and getting to that age where they can
[18:43] SPEAKER_00: just stop working. And I think entrepreneurs are not that generally. Most of the entrepreneurs I
[18:49] SPEAKER_00: know are like, and I, both my parents were entrepreneurs and worked until they'd, you know,
[18:54] SPEAKER_00: pretty much until they died with love not because they had to because they were like,
[18:58] SPEAKER_00: well, you know, what else can maybe I can teach other people?
[19:01] SPEAKER_00: Maybe I can do this. I think there's always something that I think drives differently.
[19:06] SPEAKER_00: So I love that you said fake retired as part of your story.
[19:10] SPEAKER_02: I really think for entrepreneurs, it's just, are you financially free?
[19:14] SPEAKER_02: Okay, we're good. Let's keep going, right? Because life is too short to not have fun,
[19:24] SPEAKER_02: life is too short to not live your passion. And really, what are entrepreneurs doing other than
[19:30] SPEAKER_02: stepping into their passion? And retirement should be the point of life where you get to live your
[19:35] SPEAKER_02: passion fully. Well, what? So you're going to leave the business that is your passion, that doesn't
[19:41] SPEAKER_00: make sense, right? So yeah. I think it's a great reframe because we don't hear that. I think
[19:49] SPEAKER_00: it's the reality for a lot of entrepreneurs, but we don't talk about it a lot, right? A lot of,
[19:53] SPEAKER_00: when we talk about retiring, it's still that traditional no offense to government employees,
[19:58] SPEAKER_00: but that kind of you hit an age, you retire like a government employee of this pension line. And
[20:03] SPEAKER_00: that's not, that's not the entrepreneur life. And I don't think it's what most entrepreneurs want.
[20:07] SPEAKER_00: So I appreciate you sharing that because I think it's important. I know I don't want.
[20:14] SPEAKER_02: Yeah, in fact, a lot of government workers or industry workers retire and then start a business.
[20:20] SPEAKER_02: You know, so I think really the equivalent of retiring for an entrepreneur is simply getting the
[20:25] SPEAKER_02: business to a point where you can only do the fun pieces that you love. And when you have enough
[20:31] SPEAKER_02: team and enough staff around you that you get to just show up and do the fun bits, then you are
[20:36] SPEAKER_00: retired, you know, that's really the truth. So I, the other question I wanted to ask you was,
[20:43] SPEAKER_00: and I don't know the structure of EBC or your other businesses. So no assumptions of how
[20:48] SPEAKER_00: you structured or grew them. But what advice would you give to someone who is looking to,
[20:57] SPEAKER_00: or trying to build a business in such a way that they can get to that point of retiring like an
[21:03] SPEAKER_00: entrepreneur where they don't have to be doing all the things every single day where they don't,
[21:07] SPEAKER_00: they can have the freedom to say, what's the most fun thing I can do right now? Because I think a
[21:12] SPEAKER_00: lot of people are searching for it and they don't know how to sharing your perspective on how you
[21:17] SPEAKER_00: got there or what you would advise is always helpful for people. I would say take a post at note and
[21:24] SPEAKER_02: write the word team on it and post it on the wall in front of your computer. Because that's the
[21:30] SPEAKER_02: root to getting to financial freedom, right, is who's on your team. And I would be in that inquiry
[21:37] SPEAKER_02: every day, every week, every month. Do I have the right team? Is my team well trained? Is, you know,
[21:45] SPEAKER_02: is there more I can be doing? Are there volunteers that could be supporting me? Are we automated
[21:50] SPEAKER_02: effectively? I think as long as you're working on your business more than you're working in your
[21:57] SPEAKER_02: business, you will get there, you know, but the first step is having a really amazing team around
[22:03] SPEAKER_02: you that takes away the work you hate and leaves you with the work that you're really good at that you
[22:08] SPEAKER_00: love. I think one of the hardest things is for people to work on their business and not work in
[22:16] SPEAKER_00: their business, especially when they feel like the profit or the money is tied to them in some way.
[22:24] SPEAKER_00: How did you make that transition or how did you find that transition or the balance whatever you
[22:33] SPEAKER_00: want to call it for yourself? I'm curious because I think that's brilliant advice and I, even for
[22:41] SPEAKER_00: myself, I run a business and that is the hardest thing is to be like, okay, time to work because
[22:47] SPEAKER_00: there's always stuff to do in the business. Yeah, I always set myself almost like a budget every
[22:56] SPEAKER_02: week where 30% of my time has to be working on the business. 30% of my time is marketing and sales
[23:03] SPEAKER_02: and 30% of my time is anything else in the business like content delivery or whatever. And when I
[23:09] SPEAKER_02: chunk it up that way and so on any given week, if I feel like I'm not getting where not making
[23:14] SPEAKER_02: traction, I look back over the course of the week, where was I spending my time? And usually that
[23:20] SPEAKER_02: balance is not wax somewhere. And usually it's, I got busy down in the weeds working in the business
[23:26] SPEAKER_02: and I either forgot marketing and sales or I forgot to work on the business and the business
[23:31] SPEAKER_02: structure and the business setup and the business leadership effectively. It's usually that balance
[23:37] SPEAKER_00: that's twisted. I love that. I think that's really, it's simple and anyone can, not that they
[23:45] SPEAKER_00: necessarily will, I appreciate that, but anyone can take that and apply it to their business.
[23:51] SPEAKER_00: So I appreciate the simplicity of that. I'm curious if there's anything that,
[23:59] SPEAKER_00: actually, I'm going to take a step. I'm going to change this slightly.
[24:04] SPEAKER_00: In doing the work that you do and especially around influence who or what has influenced you
[24:11] SPEAKER_00: the most, whether it's a book or someone out there where you think that's a person who is like
[24:16] SPEAKER_00: a great influence in a positive way, hopefully. Well, my absolute favorite business book would
[24:23] SPEAKER_02: have to be Bob Berg's the go giver. And I think if you really want to understand influence other
[24:29] SPEAKER_02: than my own book, of course, obviously, it's brilliant. But I think if you really want to understand
[24:38] SPEAKER_02: influence, read the go giver, because it really talks about, and a lot of women do this naturally
[24:44] SPEAKER_02: and intuitively, but they don't do it with intention. They're not intentional about it.
[24:50] SPEAKER_02: And a lot of men are the opposite. They're intentional, but they really don't understand what
[24:54] SPEAKER_02: they need to be doing. And I don't mean that, but I don't mean to polarize the sexes, but in
[24:59] SPEAKER_02: terms of our natural hardwiring. Because influence is really about developing relationships.
[25:06] SPEAKER_02: Because you can't make yourself famous. I couldn't stand up on a chair and a networking event and say,
[25:12] SPEAKER_02: look at me, I'm so great. I would get shown the door so quickly. But if I stood up on a chair and
[25:17] SPEAKER_02: said, oh my god, guys, Celine Williams just walked in the room. She's got the best podcast. You
[25:29] SPEAKER_02: actually become the most influential person in the room. When we start to notice this and get
[25:36] SPEAKER_02: really intentional about it, one of the reasons I wrote my book was there were so many people out
[25:42] SPEAKER_02: there, like really amazing grassroots change agents that were doing some really incredible
[25:47] SPEAKER_02: things in the world, but they just didn't understand the basic principles of how influence worked.
[25:52] SPEAKER_02: And somebody just needed to explain, here's what you do need to be doing. And here's the common
[25:58] SPEAKER_02: mistakes that you're falling in traps with that if you just stop doing these things and start
[26:03] SPEAKER_02: doing these things, you'll get so much more traction around what you're doing.
[26:08] SPEAKER_00: That's great. I appreciate that. For all of our listeners and viewers, Teresa, where can,
[26:15] SPEAKER_00: where's the best place for them to find you online and connect with you?
[26:19] SPEAKER_02: Well, I've got a free program that your listeners are welcome to do at what's called
[26:23] SPEAKER_02: a free day in for a challenge. So you can come to massinfluencedthebook.com and do the 30 day
[26:30] SPEAKER_02: influence challenge and we'll send you to all the links where you can get the digital version of
[26:35] SPEAKER_02: my book for free right now. We're to celebrate at seventh year anniversary of remaining on the best
[26:40] SPEAKER_02: seller lists. We're now giving the digital version away for free. So you can get amazing.
[26:47] SPEAKER_02: The Amazon keeps trying to raise the price again. So email me if you find Amazon's
[26:52] SPEAKER_02: charging for it again, but all of the sites we're putting it down to free so that we don't want to
[26:59] SPEAKER_02: have anyone have any barriers to learning how to change the world in a positive way. So you can't
[27:04] SPEAKER_02: blame that the book costs money. It's there to support you. So massinfluencedthebook.com.
[27:12] SPEAKER_00: Amazing. And I hope all the listeners check it out because especially first of all,
[27:16] SPEAKER_00: congratulations on being in the best seller list for seven years. But also very generous to be
[27:21] SPEAKER_00: giving it away for free. And I hope all the listeners get a copy of it and do the challenge and
[27:27] SPEAKER_00: reach out and tell you how it went because I think that is an amazing offer. So thank you for
[27:31] SPEAKER_00: sharing it with us. Thank you. It's my pleasure. And I appreciate your time today. Teresa was
[27:38] SPEAKER_00: really great chatting with you and to all of the listeners. Thanks for listening to Canada's podcast.
[27:43] SPEAKER_01: Like, comment and subscribe to all our channels.
[27:52] SPEAKER_01: To get the latest podcasts from entrepreneurs across Canada.
