Make sure to set up your anti-goals

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[00:00] SPEAKER_02: Welcome to Canada's podcast.
[00:05] SPEAKER_02: Hello, this is Robert Smigel with Canada's podcast where we talk to the entrepreneurs
[00:09] SPEAKER_02: who are making it happen here in British Columbia.
[00:11] SPEAKER_02: Get ready for an inspiring conversation with Paul Athertitt.
[00:16] SPEAKER_02: Paul is the CEO and co-founder of High Spire, a premier learning experience for construction
[00:21] SPEAKER_02: company owners, complemented by a powerful venture capital division.
[00:25] SPEAKER_02: The honestly leadership at High Spire, Paul is a long time advisor in the construction
[00:30] SPEAKER_02: sector known for his strategic insight and ability to drive growth and innovation.
[00:37] SPEAKER_02: His commitment to excellence coupled with his industry, spanning experience, has established
[00:43] SPEAKER_02: him as a trusted figure in helping companies navigate complex challenges and achieve their
[00:49] SPEAKER_02: strategic goals. Paul, welcome to Canada's podcast.
[00:52] SPEAKER_02: I appreciate you taking the time to share your entrepreneurial journey with Paul Athertitt.
[00:58] SPEAKER_00: Hi Robert, thanks so much for having me and for that intro.
[01:02] SPEAKER_00: My wife will be rolling her eyes later once you hear this.
[01:06] SPEAKER_02: I don't worry, we can tell her that we'll just have to watch that part.
[01:11] SPEAKER_02: Okay, so tell us a little bit more about yourself and your current business.
[01:15] SPEAKER_02: I know you're in Victoria. Are you from Victoria, Victoria, where you're from and how do you get
[01:19] SPEAKER_02: your business going?
[01:20] SPEAKER_00: Yeah, so from Victoria, born here, moved to the North Island and camp wherever for quite a while,
[01:29] SPEAKER_00: and then spent a number of years traveling around the world working for various companies
[01:33] SPEAKER_00: and very exciting industries, somehow forced gum to myself into business coaching and then
[01:41] SPEAKER_00: came up with this idea, High Spire, and found some partners that were willing to go in with me.
[01:48] SPEAKER_00: Here we are. It's kind of some nuances to entrepreneurship that I think every entrepreneur takes and
[01:56] SPEAKER_00: I generally followed that path.
[01:59] SPEAKER_02: Okay, so most likely you've been an employee before. What job experience has helped you the most
[02:06] SPEAKER_02: in both the work you currently do and the role as an entrepreneur?
[02:10] SPEAKER_02: Some of the things that you obviously work in a company before, you brought to your current life,
[02:16] SPEAKER_02: what does that look like and how does it help?
[02:18] SPEAKER_00: Oh wow, yeah, so I think, yeah, for me, so yeah, a lot of entrepreneurs get into entrepreneurship
[02:26] SPEAKER_00: earlier in their career. They just recognize it at a very young age that they're unemployable and
[02:30] SPEAKER_00: they start a business and get at it. For myself, I worked with a number of teams and companies
[02:37] SPEAKER_00: and grew a lot of experience and a large network and built up a little nest egg and learned
[02:46] SPEAKER_00: quite a lot about a very specific niche. Then I think when all those
[02:53] SPEAKER_00: ingredients, craws, paths, that just led me into deciding to go out on my own, coupled with it,
[03:03] SPEAKER_00: I think I wanted my looking back, I think I wanted my wife and my kids to just us to go on a
[03:11] SPEAKER_02: journey as a family and build something. Did you need financing to start your company and
[03:18] SPEAKER_02: how do you currently make money in your business now? How do you get the dollars?
[03:22] SPEAKER_00: Right, okay, so yeah, to start this business was actually quite
[03:27] SPEAKER_00: capital intensive because we do have an investment fund that's quite expensive to get going.
[03:32] SPEAKER_00: We also have a coaching business and you had to build a brand and we have to hire staff.
[03:37] SPEAKER_00: Yeah, to get it going, it took myself and my three partners. We had to infuse capital into the
[03:44] SPEAKER_00: business. Fortunately, as soon as we started, like I said, we leveraged our network and we were
[03:50] SPEAKER_00: able to get customers right out of the gate. There's basically two revenue streams. There's
[03:56] SPEAKER_00: the coaching revenue stream and that's in monthly subscription fee that we charge our clients
[04:01] SPEAKER_00: depending on what to tear their in. Then another source of revenue is our capital fund,
[04:10] SPEAKER_00: completely different cash flow plan. With these types of things, you don't really see
[04:15] SPEAKER_00: capital until you've done what you need to do and that can take anywhere from two to five years
[04:20] SPEAKER_00: typically with the asset classes that we invest in. Give me a piece of knowledge or information
[04:27] SPEAKER_02: about your industry that you can share with us that would benefit our listeners. There's
[04:31] SPEAKER_02: something that is unique that the common person may not know.
[04:38] SPEAKER_00: One of the things that we do that's quite appealing to the broader population is we invest in
[04:47] SPEAKER_00: real estate. Real estate is a flashy industry. There's a lot of players in it and
[04:57] SPEAKER_00: it tends to perk up people's ears when they hear that you're in real estate.
[05:02] SPEAKER_00: Now, one of the things that I've learned is there's basically two camps. This is my own anecdotal
[05:07] SPEAKER_00: experience. I might be wrong, but there's two large camps in the real estate sector. There's a camp
[05:13] SPEAKER_00: where there's a lot of tubers and lash and pomp and there's a huge focus on money and leveraging
[05:23] SPEAKER_00: yourself and brand and it's just big and flashy. What I've learned is the real money,
[05:34] SPEAKER_00: these people that where the other camp exists, these people are quiet. They kind of like to be left
[05:42] SPEAKER_00: alone and they're good operators. The piece of advice that I would give to anyone who's interested
[05:48] SPEAKER_00: in real estate is to try to find the network of entrepreneurs and business owners who are
[05:56] SPEAKER_00: kind of in that world where they're just focused on getting people on base. They're not looking at
[06:04] SPEAKER_00: getting home runs and they're just focused on sticking to a good system in real estate investment
[06:08] SPEAKER_00: over many years and then watched in a compound effect happen without losing sleep at night or
[06:15] SPEAKER_01: getting out over their skis. Stay ahead of the game with our expert tips and strategies that will
[06:20] SPEAKER_01: help your business thrive in a digital era. Canada's podcast.com subscribe now. Let's talk a little
[06:27] SPEAKER_02: bit about doing business in British Columbia and what that looks like for you. I know that you do
[06:31] SPEAKER_02: have clients in the US, you know, based in Victoria, but what are the biggest benefits for you as
[06:38] SPEAKER_02: an entrepreneur in BC? You share some of the good points about starting a company in British Columbia,
[06:43] SPEAKER_02: but also where does some of the challenges that you encounter along the way
[06:48] SPEAKER_02: while you're working in British Columbia and what that looks like?
[06:53] SPEAKER_00: Yeah, speaking frankly, one of the wonderful points about working in BC is there's a very professional
[07:00] SPEAKER_00: like in Victoria Vancouver especially where a lot of our staff are from. It's a very professional
[07:06] SPEAKER_00: very professional cities. You have a very large talent pool, a very large network to draw from
[07:11] SPEAKER_00: right out of the gate. You can go and have coffee with people that are absolute experts in very
[07:17] SPEAKER_00: specific areas from branding to sales to finance to, you know, we have some of the best lawyers I've
[07:25] SPEAKER_00: ever met and they've definitely beat out some of the lawyers that we've met in the US and they
[07:31] SPEAKER_00: all exist here. So the talent pool in BC I would say is very very strong. So that's like one
[07:39] SPEAKER_00: immediate advantage that comes to mind. You can really leverage a very powerful network in your
[07:44] SPEAKER_00: home base if you are from British Columbia. Challenges, I don't just again, based on what we're seeing,
[07:54] SPEAKER_00: it's easier to make money in real estate in the US right now. Yeah, it's.
[08:00] SPEAKER_02: That's right. Because BC's got a lot, you know, we're known for real estate, you know,
[08:04] SPEAKER_02: it's a very robust real estate market and you take a person in real estate would be focusing on
[08:10] SPEAKER_02: where the gold is, so to speak, but is that way it works or is real estate between US and Vancouver?
[08:17] SPEAKER_00: I bet there's a lot of people that would ruffle their feathers and just say this guy's crazy.
[08:23] SPEAKER_00: But when we compare deals that we're seeing in British Columbia versus the opportunities that
[08:31] SPEAKER_00: arise in the US, there's a discrepancy there unfortunately. One thing BC has going for it is
[08:38] SPEAKER_00: growth and there's income growth. The regulations quite high and taxes are quite high and it takes
[08:47] SPEAKER_00: quite a long time to get things like entitlements pushed through. And there's not as much money flowing
[08:55] SPEAKER_00: in BC as I think investors, there's a lot of fatigue because unfortunately COVID, what happened
[09:03] SPEAKER_00: in COVID as there was a peak and then a lot of people paid too much for land construction costs
[09:07] SPEAKER_00: went up and interest rates went up and like I said before, they're kind of out over their skis a
[09:13] SPEAKER_00: little bit and we didn't see those same impacts in the states as much. And just because there's
[09:21] SPEAKER_00: it's just a larger market, it's a really big pie and I think there's just more opportunity down there.
[09:28] SPEAKER_02: Okay, let's talk a little bit more about entrepreneurship. What advice do you have for entrepreneurs
[09:33] SPEAKER_00: who may encounter similar challenges? Like do you mean challenges? It's a bit of context. Do you mean
[09:41] SPEAKER_02: challenges as just dealing with? Yeah, for example, challenges of doing business in British Columbia
[09:48] SPEAKER_02: compared to doing it in the US. What if you encountered some of the some of the things that you've
[09:52] SPEAKER_02: learned along the way for someone who's not pretty working real estate in British Columbia? And
[09:59] SPEAKER_02: you're doing a lot of business in the US. One of the most challenges that you've overcome
[10:04] SPEAKER_00: and kind of moving into the US. Yeah, I mean, yeah, like, well, you know, my business partner,
[10:15] SPEAKER_00: Jordan, he does a lot of real estate in real estate deals in British Columbia. He operates here and
[10:22] SPEAKER_00: he does very well here. And he'd probably better to speak to this, but you know him and I talk
[10:28] SPEAKER_00: quite frequently and, you know, so with him, he only works with a very few people that he trusts.
[10:37] SPEAKER_00: So that's one that's one way the overcomes challenges. A lot of people they tend to get into deep
[10:43] SPEAKER_00: with people that don't have experience with their people who haven't proved it. Don't have a
[10:48] SPEAKER_00: proof track record of success. So that's one thing that we've seen. We only work with like people who
[10:53] SPEAKER_00: have dozens of iterations of success in doing a specific thing, whether it be environmental law or
[11:02] SPEAKER_00: building a fund or even an architect coming up with a plan for
[11:13] SPEAKER_00: redoing the exterior of a building. So one would be just make sure you're only operating with people
[11:18] SPEAKER_00: have that track record of success. Yeah, another, I mean, that's a big one. Another one would be
[11:29] SPEAKER_00: look for opportunities where other people haven't, might not see value. Like one that I'm noticing
[11:40] SPEAKER_00: where people are making money is motel and hotel conversions. You have a building
[11:49] SPEAKER_00: usually in urban center with a lot of activity happening. And if you can convert that into multi-family,
[11:56] SPEAKER_00: that seems to be doing pretty well. And then you're not, you don't have as many regulatory
[12:01] SPEAKER_00: challenges to overcome. As far as addressing tenants and things like that, you just have like
[12:09] SPEAKER_00: building code issues. And if you have a good engineer and a good architect, they can usually
[12:13] SPEAKER_02: help with that. Okay. Now, I want you to imagine you're starting all over again. You've just moved to
[12:18] SPEAKER_02: British Columbia Victoria Vancouver. If you're to start all over again, you just moved back to Vancouver.
[12:24] SPEAKER_02: You don't know anyone. How would you do about starting all over again? Where are some of the things
[12:29] SPEAKER_02: that you think you made mistakes at that you would do differently this time knowing what you know now?
[12:35] SPEAKER_00: Oh, great question. About one, I think in life, you can see a lot of success and a lot of suffering
[12:48] SPEAKER_00: regardless of how good your business is doing. One would be, okay, here's what I would do. I would
[12:58] SPEAKER_00: come up with anti-goals right away. Like that's a big anti-goals. Did you say anti-goals? Anti-goals.
[13:04] SPEAKER_00: So I think in business, we tend to come up, we tend to get too focused on growth. We get too focused
[13:09] SPEAKER_00: on what our business is going to do in the world and how much revenue we're going to make and net
[13:14] SPEAKER_00: profit. I mean, people we're going to hire and systems are going to build and you get so focused on
[13:18] SPEAKER_00: that a lot of other things in life can get sacrificed. So I've worked with a lot of business owners
[13:24] SPEAKER_00: and the most successful ones I see they have anti-goals and that's something that I would have
[13:29] SPEAKER_00: put tension on very early in my life. What is that? So yeah, you're going to get to that. So an anti-goal
[13:36] SPEAKER_00: is something that you won't allow the won't sacrifice and pursue your goals. So the most successful
[13:45] SPEAKER_00: people that I've had the pleasure of working with, it doesn't matter what's going on in their business,
[13:49] SPEAKER_00: they will always hang out with their children, do date nights with their wife, make sure that
[13:55] SPEAKER_00: they're getting their workouts and make sure they're getting time for personal reflection and
[13:59] SPEAKER_00: and things like that in the morning, let's say. And they just or they'll make sure they're taking time
[14:05] SPEAKER_00: every summer to do a couple fishing trips. They're taking time every winter to go skiing and they're
[14:10] SPEAKER_00: not letting their business completely take over their life. If that makes sense, they know what
[14:16] SPEAKER_00: gives them fulfillment and happiness outside of their business and then they operate keeping those
[14:21] SPEAKER_00: things in mind if that makes sense. So that would be one, that would be one big one. Another one would
[14:29] SPEAKER_00: be making sure I had a good peer network of people who are much more successful than me. It's easy
[14:35] SPEAKER_00: in life to start believing your own BS and if you are around people who've had tremendous success,
[14:44] SPEAKER_00: you can that won't happen because they'll keep you humble. And fortunately, the people that I've met
[14:53] SPEAKER_00: who are tremendously successful at least from a business standpoint and from a personal standpoint,
[14:58] SPEAKER_00: they're quite humble and if you see that's what good looks like, it can keep you just kind of focused
[15:04] SPEAKER_02: and on track. Okay, let's say, ladies and gentlemen, how do you define success and how do you
[15:12] SPEAKER_03: celebrate success for you? Having a life you don't have to retire from, I think, yeah, that's
[15:21] SPEAKER_02: success. So I think you're enjoying your work, but you're your light balance and what you do every day.
[15:29] SPEAKER_00: So it's like a warm, buffet thing working at 94. Yeah, like I think it's strange. Like I've done a
[15:36] SPEAKER_00: lot of traveling and you know, my wife has done a lot of traveling and it's interesting how
[15:42] SPEAKER_00: a good friend of mine actually knows a lot of languages and made a conversation about this recently.
[15:47] SPEAKER_00: He said, do you know how many languages in the world they don't have a term for retirement?
[15:51] SPEAKER_00: Like it's not a word. Yeah, and here in Canada and the US, whenever you go into a bank, there's
[16:00] SPEAKER_00: a picture of an old person on a dock and they say, this will be you one day if you bank with us.
[16:06] SPEAKER_00: I think that's sad because it seems like we have to get through, like there's this,
[16:11] SPEAKER_00: it's like people always tell me about like what they're, because I've been a business coach for a
[16:15] SPEAKER_00: number of years too. And people always talk about this utopian future, if only they kind of get through
[16:20] SPEAKER_00: these challenges and barriers that lay in front of them. And I think success is, yeah, not feeling
[16:26] SPEAKER_00: like you have a life that must retire from. Yeah, I need to design a life that has a lot of balance.
[16:34] SPEAKER_00: So that's success. And then celebrating success, I think is just in the, it's weird, listen,
[16:39] SPEAKER_00: that yeah, there's times where yeah, you have a bottle of wine and you open it or you go for dinner
[16:44] SPEAKER_00: because you reached a milestone. I think that's very good. But celebrating success, I think, is a lot
[16:49] SPEAKER_00: of the little things and giving yourself those constant moments throughout the week and throughout
[16:56] SPEAKER_02: the day that top up your cup. Okay, let's talk about your routines. I know entrepreneurs are very busy
[17:03] SPEAKER_02: people. We work a lot. But how do you balance it? So you take care of yourself, eat right? You have
[17:09] SPEAKER_02: a routine, you stick to it. There's non-negotiables. Talk a little bit about that. A lot there. Yeah.
[17:17] SPEAKER_00: So one, I think I think you have to be healthy mentally. So again, just being clear on, so for me,
[17:24] SPEAKER_00: I have to be very clear on what gives me fulfillment and happiness and those things are taking time
[17:31] SPEAKER_00: in the morning. So I usually, I get up, I go to bed early and get up around 4 4 30 and I go
[17:36] SPEAKER_00: into my hot tub and I watch the sunrise every morning. Even when it's warm out in the summer and I
[17:41] SPEAKER_00: just have a coffee and I don't do anything and I sit there for a good 45 minutes and I don't do
[17:46] SPEAKER_00: anything. I just sit there. And that's just been a wonderful habit of mine. It just helps, I think
[17:55] SPEAKER_00: something happens where I just clarify things in my mind and get ready for the day. And
[18:00] SPEAKER_02: let's be quiet at that time of the day too, right? So no one comes in the very
[18:05] SPEAKER_00: quiet season. Just you and the birds. Just me and the birds and coffee and either the sun and the
[18:12] SPEAKER_00: summer and the rain and the wind and the winter. So that's my biggest routine. That's a big
[18:17] SPEAKER_00: antique goal that I have. Another routine is in the afternoon, I find that lately like being
[18:24] SPEAKER_00: older, I get these afternoon crashes, you know, you get tired and so that's usually when I get my
[18:30] SPEAKER_00: workouts in and that's that's been really good. That's another routine. Just get my workout in and
[18:35] SPEAKER_00: then before bed, I'm usually reading a good book and then yeah, another routine, 4 30, it doesn't
[18:42] SPEAKER_00: matter what's going on as long as I'm in town. I'm up from my desk, I work from home and I'm playing
[18:47] SPEAKER_00: with my little guys and we said I do want, trying to one date night a week with my wife as well.
[18:54] SPEAKER_00: You know, nothing crazy. I know people, they cold plunge and
[18:58] SPEAKER_00: you know, they have all these crazy routines. I think life is vexing enough. I don't do cold
[19:03] SPEAKER_00: plunge and all of that. It's impressive like that. But
[19:08] SPEAKER_03: okay, which leads to the next question. If you weren't doing what you do now, what would you like to do
[19:14] SPEAKER_03: for a profession? Yeah, you know, one of the great, yeah, I think about this all at
[19:22] SPEAKER_00: the first time. One of the great pleasures of my life has been, we're the last five or six
[19:27] SPEAKER_00: years working with a mentor of mine, John Noe Estad. He had a, he was the vice president in
[19:36] SPEAKER_00: charge of Ava on back in the 90s. He had 48,000 employees. I'm getting to my point in a second here
[19:41] SPEAKER_00: and just being able to talk to that man, he's in his 80s now and there's so much wisdom. He can
[19:46] SPEAKER_00: see around corners, he understands people, he genuinely cares about humanity, he's built up
[19:51] SPEAKER_00: tremendous wealth and he just wants to give back. And it has just been amazing talking to that
[19:58] SPEAKER_00: guy and hanging out with them. And yeah, I think if, like I flipped a light switch and all of
[20:03] SPEAKER_00: sudden I was looking to go do something else, I'd want to help at least entrepreneurs in Victoria
[20:10] SPEAKER_00: here and perhaps Vancouver coming contact with that untapped wealth of knowledge that exists
[20:18] SPEAKER_00: in like elderly and in our society. I think a lot of them are quite disengaged from the business
[20:25] SPEAKER_00: world. And I think that's, I think it's, it's really sad in a way that a lot of people I talk to,
[20:33] SPEAKER_00: they don't have someone who's in their 80s who've seen tremendous success in life so they can
[20:37] SPEAKER_00: call anytime. And I would like to, you know, I just love to be able to give that experience to
[20:45] SPEAKER_00: people, more people like John and also other entrepreneurs. And I think, I think,
[20:50] SPEAKER_00: the business community at least would be better off for it.
[21:15] SPEAKER_02: You know, persistent, goal oriented, curious, those typical things are there's a more
[21:24] SPEAKER_00: to you than that to be a successful entrepreneur. Well, yeah, I think, I think what you said is
[21:31] SPEAKER_00: probably, you know, those are the ingredients that one of the commonalities that you see with
[21:37] SPEAKER_00: successful entrepreneurs, persistence and curiosity and humility and yeah,
[21:41] SPEAKER_00: I think, um, something to my wife would say is she would tell me I'm naive and I'm
[21:48] SPEAKER_02: pretty. I think we need to have an interview with her next maybe. Yeah, now we get the whole story
[21:55] SPEAKER_00: here. She's a, she's an incredible, incredible woman. Yeah, definitely naive and strategic.
[22:04] SPEAKER_00: So yeah, don't pack that a little bit. In John, you know, I talked about my mentor. He always
[22:09] SPEAKER_00: says, Paul, you're naive, naive little, uh, SHIT. And it's going to get you into trouble.
[22:18] SPEAKER_00: And I argue with them because I say, you know, being naive keeps people relaxed around me and
[22:24] SPEAKER_00: then they show me their true selves. And then, you know, you can learn a lot in just a few meetings
[22:29] SPEAKER_00: if, if they think you're naive and you see whether or not they're a good person. And then the
[22:39] SPEAKER_00: um, uh, arrange things in such a way so that we can increase the likelihood of success. But
[22:46] SPEAKER_00: a fine being naive is, is good because, um, you always assume positive intent with people
[22:53] SPEAKER_00: you come across and that's a good way to look at life. I find, um, in business, you can,
[23:00] SPEAKER_00: it's easy to get jaded and, and if you just always positive intent that deals just enjoy your day
[23:05] SPEAKER_02: better and not really spot. You could say yourself, naive, do you consult with other people,
[23:12] SPEAKER_02: you're, you're close niche or you're close to a people network of people, uh, partners,
[23:19] SPEAKER_02: wife could be, do you kind of get feedback or you kind of just operate on your own or do you
[23:24] SPEAKER_02: get a lot of feedback from people and talk to people and get ideas and, and what do you think of this?
[23:30] SPEAKER_02: Are you, uh, kind of a person that, uh, looks to other people to give you advice?
[23:37] SPEAKER_00: Perspective. Oh, 100%. Yeah, I think great. Now we're my, you know, my business partners,
[23:41] SPEAKER_00: I meet with them every week and, uh, they're extremely shrewd and capable individuals. So,
[23:49] SPEAKER_00: anything that we do, yeah, we, um, have conversations with them all the time and we talk,
[23:54] SPEAKER_00: specifically about the actions of others and how, um, that's going to manifest in how they do
[24:00] SPEAKER_00: business with us. Um, so that's, uh, you know, that's, that's one big thing that I talk about with
[24:07] SPEAKER_00: these guys. Uh, I talk, like I said, I talked to John Noes at all the time. I talked to my father.
[24:12] SPEAKER_00: Most of the time I talked to my wife, she's the best life coach I've ever met.
[24:18] SPEAKER_00: Um, yeah, it's important in life to be able to triangulate what you're doing, um,
[24:23] SPEAKER_00: with people who have, like I said, dozens of iterations of success doing specific things and,
[24:29] SPEAKER_00: um, and, and yeah, we try our best at least to, um, make sure those people are coming across our path
[24:36] SPEAKER_02: as much as possible. Okay. Is there any advice you received along the way during your entrepreneurial
[24:42] SPEAKER_02: journey that you can pass on to other entrepreneurs? Someone said to you something, um, or
[24:48] SPEAKER_02: other entrepreneur, you know, you talk about your network is, but, you know, you probably get a lot
[24:52] SPEAKER_02: of advice, but it's a really kind of thing that you can pass on to another entrepreneur that may come
[24:56] SPEAKER_02: sit down with you and say, you know, is there something you can tell me that someone has told you
[25:00] SPEAKER_00: that might help me out? Uh, yeah. So John, yeah, he said, he said to me two things. He said, there's
[25:08] SPEAKER_00: this interesting juxtaposition in life in business. Um, if you do the same thing only better,
[25:15] SPEAKER_00: typically it's not going to get you accelerated gains. It's going to get you a little bit more of
[25:21] SPEAKER_00: what you have now for a lot more effort. And you see this a lot in business. These businesses will
[25:26] SPEAKER_00: hit a ceiling and they'll just stay there for years and years until they can find out what pattern
[25:31] SPEAKER_00: interruption, uh, they have to deploy to move to the next level. The John always told me that,
[25:36] SPEAKER_00: and I never forgot, uh, business always changes. It grows your leadership has to change how they
[25:41] SPEAKER_00: lead and operate. But John said the juxtaposition is this in your life. Um, your habits, uh, dictate
[25:51] SPEAKER_00: your future. And he was telling me that, you know, I don't know if I've read James Clear's stuff,
[25:56] SPEAKER_00: but he was telling me that long before I've read James Clear, he said, what you do in your daily
[26:00] SPEAKER_00: routine dictates your future. So in business, you can't do the same thing over and over again,
[26:07] SPEAKER_00: but in your life, often you have to. Okay. So always, yeah, to, um, pieces of advice,
[26:15] SPEAKER_02: intention with one another. Okay. Good. Okay. Um, we're going to wrap things up. How can our
[26:20] SPEAKER_02: listeners get hold of you? Is there anything you're to add before you leave us today? Any other kind
[26:25] SPEAKER_02: of advice or anything that I've missed that you'd like to convey to Archipelago, Canada?
[26:30] SPEAKER_00: Yeah. Um, uh, I think, yeah, I guess who thinks, um, entrepreneurship is, is, is, uh, funny. And
[26:41] SPEAKER_00: there has to be this, um, general, uh, uh, desire to, uh, help people and grow them. Um, you have
[26:53] SPEAKER_00: to put your, uh, staff first customer second and money third. And oftentimes I'm to prepare
[26:59] SPEAKER_00: to flip those two things. And, um, I think that's something that people should put more attention on.
[27:07] SPEAKER_00: That's, that's one big piece of advice that was given to me and, um, and yeah, because you can't
[27:14] SPEAKER_00: grow anything unless your staff are 100% aligned with what you're doing. And, um, yeah, they have to
[27:20] SPEAKER_00: just really, really trust you. And, uh, yeah, another one, a lot of, there's a lot of professionals I
[27:25] SPEAKER_00: know who are very successful, um, working as professionals are working for companies. And they
[27:31] SPEAKER_00: always think, uh, what, what if I go out on my own and they have those ingredients, uh, they have a
[27:37] SPEAKER_00: good network, they've built up a nest egg and they really understand their market. And I, I just
[27:42] SPEAKER_00: love to encourage people to just take that step. Um, it's okay. It's, it's actually your life
[27:47] SPEAKER_00: probably will improve if you're able to kind of make that leap. Yeah. So, someone was looking at you
[27:53] SPEAKER_02: saying, give me some advice from, you know, do I want to be an entrepreneur? You'd say, have an
[27:57] SPEAKER_02: estate, look at your network and obviously have a product or a service that people are going to want.
[28:03] SPEAKER_00: Those are things that don't wear no, I think I think, yeah, I think a lot of people think they
[28:07] SPEAKER_00: have a product that people will want and they find out the hard way that that isn't the case. Yeah.
[28:12] SPEAKER_00: Yeah, you have to know your market really well. Okay. Yeah. You have to know what their
[28:18] SPEAKER_00: core needs are and you have to be able to brand and market yourself in a way so that you can
[28:22] SPEAKER_00: sell your product and that can only be acquired through probably years of knowledge of working with
[28:27] SPEAKER_00: those people or having advisors who have done the same thing. Yeah. So, yeah. Okay. Well,
[28:33] SPEAKER_02: I said, okay, we're going to wrap things up here. Um, thanks for coming on the show.
[28:37] SPEAKER_02: All the degrading. Thank you. I've learned a lot about you and our sure our listeners have as well.