Olivia Wong Discusses her Business Prototype Thinking Labs, Disaster Relief and Offers Help for Entrepreneurs During the COVID-19 Pandemic

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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_00: It's VanCouver's podcast on the Canada's podcast network.
[00:09] SPEAKER_01: Hello everyone, I'm Angela Faye, Hub Builder and co-host of British Columbia's podcast.
[00:16] SPEAKER_01: Part of the Canada's podcast network, your source for great insights from entrepreneurs
[00:20] SPEAKER_01: from across Canada.
[00:22] SPEAKER_01: We talk to entrepreneurs who are making it happen here so you can listen, discover, and
[00:27] SPEAKER_01: engage.
[00:28] SPEAKER_01: So tell me a little bit about Olivia.
[00:30] SPEAKER_00: Yeah, so right now what I do is I help struggling entrepreneurs and small business owners across
[00:35] SPEAKER_00: Canada and the United States.
[00:36] SPEAKER_00: The majority of people who run a small business have lost between 60 to 100% of their primary
[00:42] SPEAKER_00: income.
[00:43] SPEAKER_00: And we know this to be true because I'm on a consultancy and four weeks ago I lost all
[00:47] SPEAKER_00: of my client work overnight.
[00:49] SPEAKER_00: Every single proposal that we had, poof, when missing, it went gone, it was postponed
[00:52] SPEAKER_00: under canceled.
[00:54] SPEAKER_00: And my background is actually an emergency disaster relief in response.
[00:58] SPEAKER_00: So traditionally I've been trained to respond to crises.
[01:02] SPEAKER_00: It's a natural muscle that I've built.
[01:04] SPEAKER_00: Ever since I was a child, my dad used to work on an emergency earthquake relief task force.
[01:12] SPEAKER_00: And the reason being because I actually was born in San Francisco and we sit on San Andreas
[01:17] SPEAKER_00: fault line.
[01:17] SPEAKER_00: So from a really small age, that's what I wanted to do.
[01:20] SPEAKER_00: Like I remember when I was growing up, all of my friends wanted to apply to law schools
[01:25] SPEAKER_00: and get into finance.
[01:25] SPEAKER_00: And I wanted to work with MSF doctors without orders and work in the DRC in the Congo.
[01:30] SPEAKER_00: It was a really strange upbringing.
[01:32] SPEAKER_00: Like who, what teenage girl wants to do that?
[01:35] SPEAKER_00: Around 2011, I moved to Japan to serve on a disaster relief task force in Fukushima.
[01:41] SPEAKER_00: So it was one of the very few foreign nationals that came to Fukushima after the nuclear disaster.
[01:47] SPEAKER_00: And after that, I worked on the Syrian and Jordanian border during the peak of the Syrian
[01:52] SPEAKER_00: war in the crisis that was in 2013.
[01:55] SPEAKER_00: And then I also worked in Nepal after there was a large earthquake.
[01:59] SPEAKER_00: So just going to backstory is I'm familiar with when things go wrong.
[02:05] SPEAKER_00: I know how to mobilize people.
[02:07] SPEAKER_00: I know how to build teams.
[02:08] SPEAKER_00: I know how to respond calmly and resilient.
[02:11] SPEAKER_00: So when COVID-19 happened and we lost all of our income and our friends and community
[02:16] SPEAKER_00: members were also in the same boat.
[02:18] SPEAKER_00: Me and my team member, my co-founder and I, we just decided that we would respond.
[02:22] SPEAKER_00: So we put all of our energy towards creating new training programs for entrepreneurs and
[02:27] SPEAKER_00: small businesses to help them launch new income stream in under 36 hours.
[02:32] SPEAKER_00: So that was our promise.
[02:33] SPEAKER_00: At the very beginning, we didn't know if we would be able to pull this off.
[02:37] SPEAKER_00: Is it actually possible to make money within 36 hours if you pivot and iterate and change your direction?
[02:44] SPEAKER_00: I've hosted that particular training over 20 times now in the last three weeks.
[02:49] SPEAKER_00: We've had more than 400 people attend from almost every single continent, except for Africa and
[02:54] SPEAKER_00: Arctic.
[02:55] SPEAKER_00: So we've seen people come internationally from a lot of countries that were hit the hardest
[03:00] SPEAKER_00: actually in the pandemic, mostly in Europe.
[03:02] SPEAKER_00: So we had a lot of people from Spain, we had people from Italy, from France, and it was
[03:06] SPEAKER_00: growing.
[03:07] SPEAKER_00: We also had people from Australia and Russia and just all sorts of places.
[03:11] SPEAKER_00: It was really cool to see the response.
[03:14] SPEAKER_00: And so what I'm doing right now is I'm listening intently to what people's needs are because
[03:19] SPEAKER_00: the crisis has changed rapidly every single day.
[03:21] SPEAKER_00: Even information has come in the same language that I use to promote sort of my free trainings
[03:26] SPEAKER_00: through weeks ago is no longer relevant.
[03:28] SPEAKER_00: People are hitting a different emotional peak.
[03:31] SPEAKER_00: For example, I think this is really the week where I've seen the most depression,
[03:35] SPEAKER_00: the most anxiety, the most cases of domestic abuse and domestic violence happen.
[03:42] SPEAKER_00: I partnered volunteers at the suicide prevention or crisis line in Vancouver,
[03:47] SPEAKER_00: which is where I live.
[03:48] SPEAKER_00: And it's just incredible to sort of seeing here for his eyes being a first responder
[03:54] SPEAKER_00: on the lines of what people are actually going through.
[03:56] SPEAKER_00: So right now I'm trying to be as sensitive as possible as an entrepreneur who's helping other
[04:00] SPEAKER_00: entrepreneurs.
[04:01] SPEAKER_00: And that was a very, very long introduction.
[04:03] SPEAKER_00: So we'll stop right there.
[04:05] SPEAKER_02: We're going to totally pivot here.
[04:07] SPEAKER_02: I just know when you come from a background like that that is like in your blood
[04:14] SPEAKER_02: and you've partnered up with somebody who is a first responder as well.
[04:18] SPEAKER_02: I mean, this is like crisis response is your stick.
[04:22] SPEAKER_02: So let's get straight to it.
[04:24] SPEAKER_02: Tell me a little bit about just where you've come from.
[04:27] SPEAKER_02: You know, how did you get from Japan and Nepal, which I've spent time in both by the way.
[04:32] SPEAKER_02: So I can relate to that as well.
[04:34] SPEAKER_02: But how did you get from there to where you are today?
[04:38] SPEAKER_02: What was that interim journey there?
[04:40] SPEAKER_00: Well, I always knew that I wanted to serve people.
[04:42] SPEAKER_00: So I started out by creating nonprofits.
[04:44] SPEAKER_00: So I created a few nonprofits.
[04:46] SPEAKER_00: I couldn't get them to be sustaining.
[04:48] SPEAKER_00: So I ended up having to close shop.
[04:50] SPEAKER_00: And then I moved to philanthropy.
[04:51] SPEAKER_00: So once I decided that I needed to be in an industry that had money,
[04:55] SPEAKER_00: because it's really important.
[04:56] SPEAKER_00: If you want to make a difference, you have to have access to funding.
[04:59] SPEAKER_00: I joined a team.
[05:01] SPEAKER_00: It was a philanthropic foundation.
[05:03] SPEAKER_00: I helped to deliver grants for a $15 million fund.
[05:07] SPEAKER_00: That was in California.
[05:09] SPEAKER_00: I also realized then I wanted to be able to work in the private sector.
[05:13] SPEAKER_00: There was just something that's calling this need that wasn't fulfilled
[05:16] SPEAKER_00: being in the nonprofit sector.
[05:18] SPEAKER_00: So I just left and I, that's actually when I relocated and I moved to Vancouver.
[05:24] SPEAKER_00: So when I was in Vancouver, I started building my own company with a co-founder.
[05:29] SPEAKER_00: And we have been out of there ever since.
[05:31] SPEAKER_00: So that was probably five or six years ago.
[05:33] SPEAKER_02: Can I ask why Vancouver, why British Columbia, why Canada?
[05:38] SPEAKER_02: What was distinctive about your perception about here?
[05:42] SPEAKER_00: It's so funny.
[05:43] SPEAKER_00: I fell in love.
[05:43] SPEAKER_00: That's it.
[05:44] SPEAKER_00: That's really it.
[05:46] SPEAKER_00: I met my partner.
[05:47] SPEAKER_00: He was living in Canada and it was enough for me to say,
[05:50] SPEAKER_00: let me hit the escape button on my life.
[05:52] SPEAKER_00: Sell everything I own and drive up the coast and take a time.
[05:56] SPEAKER_00: I don't know what did you do a three day drive?
[05:59] SPEAKER_00: Where I didn't know anyone and I love Canada so much and it
[06:03] SPEAKER_00: has been such a saving grace for me and I will never leave.
[06:07] SPEAKER_00: How do you know that?
[06:08] SPEAKER_00: How do you just know?
[06:09] SPEAKER_00: You just, you just do.
[06:11] SPEAKER_00: I think a lot of society has taught us to not follow our hearts.
[06:14] SPEAKER_00: We do have this very deep internal GPS and voice inside of ourselves.
[06:21] SPEAKER_00: And we're taught through school and our parenting to not listen to that
[06:25] SPEAKER_00: because we have to play by the rules of society.
[06:28] SPEAKER_00: I think at some point when you just move past that narrative,
[06:33] SPEAKER_00: the voice is resounding.
[06:34] SPEAKER_00: It's so loud.
[06:35] SPEAKER_00: Like I didn't have a choice.
[06:36] SPEAKER_00: Like people were asking me, why did you leave?
[06:38] SPEAKER_00: This was around the time where Trump was elected in 2016.
[06:42] SPEAKER_00: Like what made you go to Canada?
[06:44] SPEAKER_00: I said, I don't really have a choice.
[06:45] SPEAKER_00: Like I'm in love with this person.
[06:46] SPEAKER_00: I have to take the leave.
[06:48] SPEAKER_02: All right.
[06:49] SPEAKER_02: So we got leaving philanthropy in California to
[06:52] SPEAKER_02: starting a business with a partner.
[06:54] SPEAKER_02: How did you meet that partner?
[06:56] SPEAKER_02: Or is it your life partner as well?
[06:58] SPEAKER_02: Or is it a different person?
[06:59] SPEAKER_00: It's funny.
[07:00] SPEAKER_00: I call her my polyamorous business partner.
[07:02] SPEAKER_00: Not because we're polyamorous in any sense of the word,
[07:05] SPEAKER_00: but because we all have different interests
[07:07] SPEAKER_00: yet we're our primary relationship.
[07:09] SPEAKER_00: So for example, if our business did succeed,
[07:13] SPEAKER_00: I would still go out and build another business with her
[07:15] SPEAKER_00: because I love her that much.
[07:16] SPEAKER_00: But me and Jay, we met through a program called Hive,
[07:20] SPEAKER_00: which is a personal professional development program
[07:24] SPEAKER_00: that happens all around the world.
[07:26] SPEAKER_00: It actually was based in San Francisco.
[07:28] SPEAKER_00: And it's where I met one of the really co-founders of Google X.
[07:33] SPEAKER_00: So his name's Tom Chi.
[07:34] SPEAKER_00: And he was the pioneer of a method that we teach now
[07:36] SPEAKER_00: at our consultancy.
[07:38] SPEAKER_00: It's a method for rapid prototyping and iteration.
[07:41] SPEAKER_00: So it really was such an unique opportunity to meet Tom
[07:45] SPEAKER_00: and Jay at that program because they became my lifelong friends
[07:48] SPEAKER_00: and now my business partners.
[07:50] SPEAKER_02: I mean, how that happens, isn't it?
[07:52] SPEAKER_02: Core of spaces.
[07:53] SPEAKER_02: And when you're working together.
[07:55] SPEAKER_02: Okay.
[07:56] SPEAKER_02: So I'm super excited.
[07:57] SPEAKER_02: So you've been doing, you've been in Vancouver now for how long?
[08:00] SPEAKER_00: I've been here for over four years.
[08:04] SPEAKER_02: So tell me now how let's fast forward to emergency response.
[08:08] SPEAKER_02: What are you doing?
[08:09] SPEAKER_02: What's the actual offers?
[08:11] SPEAKER_00: Right.
[08:12] SPEAKER_00: So what are we doing?
[08:14] SPEAKER_00: We are offering a free training.
[08:16] SPEAKER_00: It's 75 minutes is interactive.
[08:18] SPEAKER_00: And we show you what's been working and what hasn't been working
[08:22] SPEAKER_00: in industries that have been severely impacted by COVID-19.
[08:25] SPEAKER_00: I'm talking about industries that have been disrupted
[08:27] SPEAKER_00: completely overnight.
[08:28] SPEAKER_00: Like tourism, beauty, personal training,
[08:32] SPEAKER_00: restaurants and business and food owners.
[08:36] SPEAKER_00: So what we do in that training is we first we talk about what the purposes
[08:41] SPEAKER_00: if you are creating a revenue stream and how to think about
[08:44] SPEAKER_00: strategically building a business at this time.
[08:46] SPEAKER_00: We talk a lot about the timeline.
[08:48] SPEAKER_00: We're predicting trends and how long we'll have to be in certain stages.
[08:52] SPEAKER_00: So for example, four weeks ago when people weren't really sure what was happening,
[08:57] SPEAKER_00: that was actually the perfect time to start launching a business.
[09:00] SPEAKER_00: Whether you were selling a product or a service or not.
[09:03] SPEAKER_00: As long as you were starting a conversation and getting into people's heads,
[09:06] SPEAKER_00: that was the perfect time to start building trust and report with people
[09:09] SPEAKER_00: as their new behaviors are starting to emerge and as new habits were starting to form.
[09:14] SPEAKER_00: So we talk a lot about being sensitive to what's happening,
[09:18] SPEAKER_00: being really intuitive about what's needed and what's next,
[09:21] SPEAKER_00: and how to launch and test an idea in under 36 hours.
[09:26] SPEAKER_00: It's really simple.
[09:27] SPEAKER_00: You don't have to use fancy tools.
[09:28] SPEAKER_00: You don't have to hire a new team.
[09:29] SPEAKER_00: You don't have to learn design thinking from start to finish.
[09:32] SPEAKER_00: You simply just have to put out an idea,
[09:34] SPEAKER_00: ask for feedback and use that feedback to guide the design and development
[09:38] SPEAKER_00: of your product or service.
[09:40] SPEAKER_00: And we show a number of different examples of how people have done this in the past.
[09:44] SPEAKER_00: Like we had a personal trainer who lost all of his clientele overnight.
[09:48] SPEAKER_00: Obviously because the gyms in Vancouver had shut down.
[09:51] SPEAKER_00: And he had had some clients that were very loyal to him,
[09:55] SPEAKER_00: but he wanted to start a new idea.
[09:57] SPEAKER_00: So one of the ideas that we helped him work on is an at-home gym membership,
[10:02] SPEAKER_00: where he can find the gym equipment that's kind of hanging around the city,
[10:06] SPEAKER_00: because right now all the stores are sold out.
[10:08] SPEAKER_00: I don't know if he looked for gym equipment recently,
[10:11] SPEAKER_00: but they're completely sold out.
[10:13] SPEAKER_00: So he was finding gym equipment from gyms that had actually gone under,
[10:16] SPEAKER_00: for example, Steve Nash, has closed shops.
[10:20] SPEAKER_00: So he was looking for gym equipment.
[10:22] SPEAKER_00: And then he was reselling and renting it out to people who were looking for personal training.
[10:27] SPEAKER_00: So it was a really cool business.
[10:29] SPEAKER_00: He actually found a couple of clients,
[10:31] SPEAKER_00: made some purchase orders, and then purchased a bunch of equipment in the city.
[10:34] SPEAKER_00: And that was a really great case study that we had,
[10:36] SPEAKER_00: because that happened less than a week.
[10:39] SPEAKER_02: Even in just that one case study, I mean, hearing,
[10:41] SPEAKER_02: he can either sell outright or he can present on demand, right?
[10:45] SPEAKER_02: It's right on equipment.
[10:47] SPEAKER_00: And he got the idea of how to sanitize and deliver the equipment from a cactus club.
[10:52] SPEAKER_00: Because Cactus Club has been doing a wonderful service where they have all of their
[10:56] SPEAKER_00: food neatly packaged.
[10:58] SPEAKER_00: There's a card.
[10:59] SPEAKER_00: It tells you who is sanitized or not sanitized,
[11:02] SPEAKER_00: but who's prepared the food, what date it was prepared on,
[11:05] SPEAKER_00: how to find a supply chain.
[11:06] SPEAKER_00: It's like really innovative.
[11:08] SPEAKER_00: So he took inspiration from that and a few other analogous solutions that we had shown him.
[11:13] SPEAKER_00: And then he cobbled together this idea.
[11:15] SPEAKER_00: And it's been pretty, you know, like really fun.
[11:17] SPEAKER_00: A lot of my friends have personally reached out and they've been asking me like,
[11:20] SPEAKER_00: how do you set up a squat rack?
[11:21] SPEAKER_00: Can this guy help me?
[11:23] SPEAKER_00: Can he help me purchase kettlebells?
[11:25] SPEAKER_00: Like what weight should I even buy?
[11:27] SPEAKER_02: Wow, amazing.
[11:29] SPEAKER_02: So I love it.
[11:30] SPEAKER_02: So there's like service and built-in and there's infrastructure and
[11:33] SPEAKER_02: and what's his brand?
[11:35] SPEAKER_02: What does he have a new sort of wave being or is he still his same brand?
[11:41] SPEAKER_02: How did that work?
[11:42] SPEAKER_00: It's actually a new brand.
[11:44] SPEAKER_00: And what's really fun about this, this particular example is he's
[11:49] SPEAKER_00: transitioned a name to McFitt at Home Fitness because his last name is McWolfair.
[11:54] SPEAKER_00: So it's like a playoff of his last name.
[11:56] SPEAKER_00: What's more interesting is I think it gives him the source of inspiration and hope
[12:01] SPEAKER_00: that he was really looking for alongside a lot of other entrepreneurs and struggling business owners.
[12:06] SPEAKER_00: It's really difficult to see your primary source of income go under in a day.
[12:11] SPEAKER_00: You know, it's really traumatic.
[12:13] SPEAKER_00: I know that in the States and in Canada people are receiving stimulus checks.
[12:17] SPEAKER_00: But if you really think about the operating cost for business,
[12:19] SPEAKER_00: that can be spent in a few days on just bills.
[12:23] SPEAKER_00: So, you know, I'm really excited for him because it's given him a new lease of life.
[12:28] SPEAKER_00: He's taken the marketing and the content writing the communications with a totally different
[12:33] SPEAKER_00: flair. Like I've heard him talk about how he really wants to make this fun because right now
[12:38] SPEAKER_00: everyone is just disappointed and depressed and anxious at home.
[12:42] SPEAKER_00: So even the way that he's communicating with his customers is very, very different from
[12:46] SPEAKER_00: the more standard traditional conservative language that he did previously in his personal
[12:52] SPEAKER_00: training and strength conditioning business.
[12:54] SPEAKER_02: There's something in that too.
[12:57] SPEAKER_02: You know, we've lost this sense of play or fun.
[12:59] SPEAKER_02: Yes, absolutely.
[13:01] SPEAKER_02: Right? Like, I just thought, you know what?
[13:04] SPEAKER_02: I there's so much happening for me.
[13:06] SPEAKER_02: I'm a little bit overwhelmed in this strategic pause in the universe.
[13:10] SPEAKER_02: But, you know, on my vision board it says, you know,
[13:12] SPEAKER_02: families and friends that play together stay together.
[13:15] SPEAKER_02: That's kind of my mantra.
[13:16] SPEAKER_02: But obviously you've kind of the same way, right?
[13:18] SPEAKER_00: I feel so strongly about what you just said.
[13:20] SPEAKER_00: Play is absolutely necessary for anyone in this day and age because it's our access point
[13:26] SPEAKER_00: to presence.
[13:28] SPEAKER_00: And just for example, I've been working really hard.
[13:31] SPEAKER_00: I've been working too many hours a day.
[13:33] SPEAKER_00: It wouldn't be good for me to say this on air because I'm not trying to promote any type
[13:37] SPEAKER_00: of workaholism.
[13:39] SPEAKER_00: But I think working a lot and I realized that through that process, I was really losing
[13:44] SPEAKER_00: like the magic that happens when you do play.
[13:47] SPEAKER_00: And so over the weekend, I spent all two days doing absolutely nothing,
[13:51] SPEAKER_00: but whatever I desired to do and I could not be work related.
[13:54] SPEAKER_00: So I went for a very, very long bike ride around Stirling Park.
[13:58] SPEAKER_00: I was listening to some of my favorite podcasts.
[14:00] SPEAKER_00: I picked up my dancing shoes.
[14:02] SPEAKER_00: Like, you're not even supposed to wear these in the house,
[14:04] SPEAKER_00: but I just did and I put it on some music and I just went
[14:06] SPEAKER_00: some like runway walks.
[14:09] SPEAKER_00: I baked banana bread.
[14:10] SPEAKER_00: We don't bake in our house.
[14:11] SPEAKER_00: We don't even eat gluten.
[14:12] SPEAKER_00: It's just this whole thing like we should just be playing
[14:15] SPEAKER_00: and enjoying and trying to find what we can in this moment because it's really all we have.
[14:21] SPEAKER_00: And I know for a fact that I don't want to put my head down, have the next six,
[14:27] SPEAKER_00: eight months just roll over me and then look up one day and go, wow, I don't even remember
[14:32] SPEAKER_00: what I enjoyed that past week.
[14:34] SPEAKER_00: Like I don't remember what the highlight was of my month because it was just all the same.
[14:38] SPEAKER_00: So we're really working on play in my house.
[14:41] SPEAKER_02: Like I literally just spent this morning on a pod or the start of this morning on a podcast about
[14:47] SPEAKER_02: digitizing business and I had no idea that that was actually, it was happening.
[14:52] SPEAKER_02: You're at, right?
[14:53] SPEAKER_02: You're the kind of the fun and there's access to quick cash flow and ideas and
[14:59] SPEAKER_02: and I'm just so excited that we've met today.
[15:02] SPEAKER_02: So let me ask what's the best way to follow up with you Olivia?
[15:05] SPEAKER_02: Like it's either to access the interactive training or the program itself.
[15:10] SPEAKER_00: Yeah, so you can find us at prototypethinking.io,
[15:14] SPEAKER_00: forward slash webinar.
[15:16] SPEAKER_00: We have trainings every single week.
[15:18] SPEAKER_00: They are free for the foreseeable future and they adjust based on the news that's coming in.
[15:22] SPEAKER_00: So they're always relevant.
[15:23] SPEAKER_00: You can also find me on LinkedIn, Facebook or Instagram.
[15:28] SPEAKER_00: My handle is at Olivia N like M is in very long.
[15:32] SPEAKER_00: So you can find me there or on social media.
[15:35] SPEAKER_02: Okay, so I'm going to make a point of connecting with your social links and
[15:40] SPEAKER_02: obviously try and connect more business owners that can take advantage of your program.
[15:45] SPEAKER_02: Thank you for that.
[15:46] SPEAKER_02: Just for fun.
[15:48] SPEAKER_02: Tell me what you see in those kind of, I mean, it's not an exact number, but the 400 people.
[15:54] SPEAKER_02: What are the trends that you see emerging?
[15:56] SPEAKER_02: Because it's just been recently in that group.
[15:58] SPEAKER_02: What are you seeing?
[15:59] SPEAKER_00: Absolutely.
[16:00] SPEAKER_00: So the people who have self-selected to participate in this webinar,
[16:04] SPEAKER_00: I will say they're some of the most ambitious and dedicated and disciplined people I know
[16:09] SPEAKER_00: because right now we're going through global trauma.
[16:13] SPEAKER_00: Right?
[16:13] SPEAKER_00: Everyone is being affected.
[16:15] SPEAKER_00: Yet the people that I see show up are those that are scared that they're ready to take action
[16:19] SPEAKER_00: and that action has peed off.
[16:21] SPEAKER_00: So the people who have taken action quickly by either watching something or having a conversation
[16:26] SPEAKER_00: with their customers or posting on social media, they have actually gotten ahead.
[16:30] SPEAKER_00: Because as other people, their competitors have been trying to keep up,
[16:35] SPEAKER_00: trying to figure out what to do.
[16:36] SPEAKER_00: They've actually been building a cultural conversation and leading their industry
[16:40] SPEAKER_00: and building more support and report with their customers,
[16:43] SPEAKER_00: which is really important because we talked about this just a bit earlier.
[16:47] SPEAKER_00: That relationships are really important, especially the people that you had
[16:50] SPEAKER_00: relationships with before the crisis.
[16:53] SPEAKER_00: I actually saw a survey, I talked about this in the webinar,
[16:55] SPEAKER_00: but there was a survey and asked people what their favorite thing was in the last week.
[16:59] SPEAKER_00: The favorite thing that they did.
[17:01] SPEAKER_00: And hundreds of people responded to the survey.
[17:03] SPEAKER_00: And there was actually no common denominator between any of the events that people talked about.
[17:08] SPEAKER_00: The single thing that was the same was that people did it with people that they liked
[17:11] SPEAKER_00: and that they knew before the crisis hit.
[17:14] SPEAKER_00: So we talk a lot about relationships because they are the hardest and the strongest things
[17:20] SPEAKER_00: that will last during this time.
[17:22] SPEAKER_00: The people that have been attending the webinars, they're good at relationship building.
[17:25] SPEAKER_00: And they also see the importance of having a conversation and having a conversation early on.
[17:30] SPEAKER_00: Another thing I'll say just about this question up is I've also seen a trend around pricing.
[17:37] SPEAKER_00: People are very price sensitive right now.
[17:39] SPEAKER_00: They're the most prohibitive in terms of pricing that they've ever been.
[17:42] SPEAKER_00: So if you used to sell, let's say, your coach and you used to sell hourly at $250 an hour,
[17:48] SPEAKER_00: this is the time where you're going to start wanting to think about maybe doing 30-minute sessions
[17:53] SPEAKER_00: for half an amount.
[17:54] SPEAKER_00: We're doing group coaching because most people who have given us feedback
[17:59] SPEAKER_00: on the types of products and services or coins that they've been launching have been saying that
[18:03] SPEAKER_00: they're just outside of their ballpark.
[18:06] SPEAKER_00: You know, before maybe $500 was a price you didn't have to go to your spouse for to get an approval.
[18:11] SPEAKER_00: Now that price is $100 to $200.
[18:13] SPEAKER_00: The trade-offs are a lot higher.
[18:15] SPEAKER_00: So that's not necessarily loss of opportunity.
[18:19] SPEAKER_00: It's actually a better opportunity for you because now you can think about expanding your reach.
[18:23] SPEAKER_00: You now have access to anyone in the world.
[18:25] SPEAKER_00: They are your market.
[18:26] SPEAKER_00: It's not just Vancouver.
[18:27] SPEAKER_00: It's not just Toronto.
[18:29] SPEAKER_00: It's not just Alberta.
[18:31] SPEAKER_00: It is much larger than that.
[18:33] SPEAKER_00: So you have a bigger demographic of people you can target at smaller price points.
[18:37] SPEAKER_00: You actually are playing a volume game.
[18:39] SPEAKER_00: So there's a lot of opportunity to build a great product for service and then scale it.
[18:43] SPEAKER_02: If you could think of, you know, people have a little bit of time in their head.
[18:46] SPEAKER_02: If you think of one podcast or one book that is kind of essential rating for you that you could
[18:53] SPEAKER_02: add to people's list.
[18:55] SPEAKER_00: Absolutely.
[18:56] SPEAKER_00: I have many different books and podcasts that I love.
[18:59] SPEAKER_00: But I want to talk about one specific book.
[19:01] SPEAKER_00: It's by Robin Sharma.
[19:03] SPEAKER_00: It's about joining the 5AM club.
[19:06] SPEAKER_00: Let me actually get the actual name for you.
[19:08] SPEAKER_00: So I make sure.
[19:10] SPEAKER_00: Okay, it's called the 5AM club.
[19:12] SPEAKER_00: And the reason why I like this book is because it's the motivation and the nutrients that I need
[19:18] SPEAKER_00: to create a better morning ritual which has increased my productivity by 30%.
[19:25] SPEAKER_00: I personally think the book is a little corny like the way that the style is written.
[19:29] SPEAKER_00: If you read it, you're like, yeah, it is a bit cheesy.
[19:31] SPEAKER_00: But the message is really clear and it's helped me start my mornings earlier.
[19:36] SPEAKER_00: And with that time, I've gotten back my life.
[19:39] SPEAKER_00: Like I don't wake up and then just fall into a habit of opening the first email or reading the first
[19:44] SPEAKER_00: DM.
[19:45] SPEAKER_00: It is really a disciplined approach to living your life.
[19:48] SPEAKER_00: And I think you can make the most of it.
[19:50] SPEAKER_00: Not even just from a productivity way, but a, oh, in a sense of making the
[19:54] SPEAKER_00: most of the hours that you have because you're not going to ever get them back.
[19:58] SPEAKER_02: Time is our most precious commodity.
[20:01] SPEAKER_00: Yes.
[20:02] SPEAKER_02: How about an inspirational quote?
[20:05] SPEAKER_00: Oh, I actually do not have one off the top of my head that I actually like anymore.
[20:11] SPEAKER_00: Yeah, that's, that's a great question.
[20:14] SPEAKER_00: And I'm failing to come up with one at the moment.
[20:16] SPEAKER_00: That's okay.
[20:17] SPEAKER_00: I would say just come up with your own.
[20:19] SPEAKER_00: Like create something that really inspires you and use that as an affirmation or a mantra.
[20:23] SPEAKER_00: Because what's more important about a quote isn't who said it.
[20:27] SPEAKER_00: It's the energy that it propels you towards.
[20:30] SPEAKER_02: Okay.
[20:31] SPEAKER_02: I've totally fallen low with you Olivia during this call and everything that you're doing.
[20:36] SPEAKER_02: So I'm super excited.
[20:37] SPEAKER_02: I just want to get off the call and start, you know, finding out a little bit more.
[20:41] SPEAKER_02: I'm going to dig in.
[20:41] SPEAKER_02: I'm probably going to sign up for your course as well.
[20:44] SPEAKER_02: Myself, why not?
[20:45] SPEAKER_02: Why would we do?
[20:46] Speaker UNKNOWN: 
[20:47] SPEAKER_02: And sure to as many with as many people as I can.
[20:50] SPEAKER_02: So thank you for that.
[20:50] SPEAKER_02: And thank you for taking the risk and reaching out to us here at Pantas Podcast.
[20:55] SPEAKER_02: We're super excited to meet you.
[20:56] SPEAKER_01: Thank you so much.
[20:57] SPEAKER_01: Thanks for taking the time today to listen to British Columbia's podcast on the Canada's podcast
[21:02] SPEAKER_01: network. We hope you enjoyed the show today.
[21:05] SPEAKER_01: Make sure you sign up for our newsletters and write a review for us on iTunes.
[21:10] SPEAKER_01: Connect with us on Twitter, Facebook, Instagram, LinkedIn, or at CanadaPodcast.com.
[21:16] SPEAKER_01: You can check out what other entrepreneurs are doing across the country.
[21:19] SPEAKER_01: I'm Angela Faye. See you next time.