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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: Starting a new business is an exciting journey, but it also comes with its fair share of risks.
[00:05] SPEAKER_01: Business insurance safeguards your hard work by protecting your assets.
[00:09] SPEAKER_01: Without it, a substantial liability claim could put your personal finances at risk.
[00:15] SPEAKER_01: Lability insurance also gives you a competitive edge in the market.
[00:19] SPEAKER_01: Visit Zensurance-Ford-slash-Safe35 to get a free quote for the low cost insurance protection
[00:26] SPEAKER_01: you need so you can focus on your growing business.
[00:31] SPEAKER_01: Welcome to Canada's podcast.
[00:37] SPEAKER_02: Hi, this is Cynthia Lockery from Canada's podcast, where we talk to entrepreneurs for making it happen
[00:44] SPEAKER_02: right here in BC. Today, I'm excited to be joined by Oliya Sessuk. You're going to have to help me
[00:52] SPEAKER_02: because I'm probably mispronouncing your last name. She is the author who is a certified global
[00:59] SPEAKER_02: professional in human resources and the founder of four different businesses, including 360
[01:06] SPEAKER_02: Transformers and Transformers Academy. Her mission is to help make people happier by elevating their
[01:14] SPEAKER_02: lives and careers. You know what, this is going to be an exciting talk today. I'm looking forward to
[01:20] SPEAKER_02: you have four businesses. So why don't we start by you telling me how to actually say your name in
[01:26] SPEAKER_02: case I said it wrong and then tell us a little bit about yourself and your business.
[01:34] SPEAKER_03: So much, Cynthia. Thank you for having me today. Yes, so my name, my background is Ukrainian.
[01:40] SPEAKER_03: So the name would be Oliya Sessuk. You've got it pretty much very close.
[01:45] SPEAKER_03: And now, as you know, that my background is Ukrainian, I've been in Canada for about 10 years now
[01:51] SPEAKER_03: to be fully transparent 10 years in two weeks and kind of going through, you know, entire
[01:59] SPEAKER_03: journey and can believe how many things happened. So initially on July 3rd, 10 years ago, I landed in
[02:06] SPEAKER_03: Vancouver and it all started there. And I had no clue what am I going to do, what I want,
[02:13] SPEAKER_03: and had no idea that I'll be where I am today. It all started, you know, with basic school,
[02:20] SPEAKER_03: was going to do English courses, then trying to find the postgraduate degree, very, very basic
[02:28] SPEAKER_03: immigrant journey. And through my journey, you know, I have never planned to be in education.
[02:35] SPEAKER_03: So my parents been in education and I remember very clearly how when I was six years old,
[02:41] SPEAKER_03: I came home, I took this book that we've studied in the first grade and I just throw it on the
[02:48] SPEAKER_03: table, was a lot of emotions and told my parents, I'll never be a teacher because I can stand how
[02:54] SPEAKER_03: slow people learn. I'm bored in school. Love it. And that being said, through my beginning in
[03:03] SPEAKER_03: Vancouver, I've been churned down multiple times by various employers, including at some moment
[03:10] SPEAKER_03: by the very famous company in Vancouver in logistics because that was my second degree at that time.
[03:18] SPEAKER_03: And they literally told me we need somebody with Canadian passport to come back when you can stay
[03:22] SPEAKER_03: with us 10 years. And yes, it did truly happen to me in my career and there.
[03:28] SPEAKER_03: Was, you know, the need to pay the bills, I kind of had to quickly figure it out and literally
[03:34] SPEAKER_03: accepted pretty much the first offer on the table. And it was just like a regular sales position
[03:40] SPEAKER_03: in administrative store. Now, the first is for us, a store in Grenville Street,
[03:45] SPEAKER_03: hated coffee and never planned to be there. But where am I taking all of this? That's where my
[03:52] SPEAKER_03: support for people started and people somehow identified me the skill, skill to train others
[03:58] SPEAKER_03: and explain it in the simple way and be patient about it. And through my 10 years, I actually
[04:05] SPEAKER_03: ended up being an HR. So human resources and specifically more around learning and development.
[04:12] SPEAKER_03: So what I've explored, I'm extremely excited to see when people understand something,
[04:19] SPEAKER_03: when they found something excited about what they've learned and they're passionate about it in
[04:24] SPEAKER_03: the future. And that's really what I've been concentrated my attention around for the entire
[04:29] SPEAKER_02: journey. Well, that is so interesting. And I love hearing, I'm married to a Ukrainian
[04:35] SPEAKER_02: myself. So I love hearing that journey of self exploration, but also the need to find your own
[04:44] SPEAKER_02: space and create that. So what's your current business that you do now? Tell us a bit about that.
[04:52] SPEAKER_03: Yeah, so great question. Through my journey, working for different employers, I had an ability to
[04:56] SPEAKER_03: travel through Montreal, Calgary, Vancouver. And then I always give them head of sight hustles.
[05:03] SPEAKER_03: So I felt like I have more energy, I can do more things. And then so it being between
[05:09] SPEAKER_03: little flower online stores, and then it being between rentals, so a bit of real estate.
[05:19] SPEAKER_03: And then I kept coming back to few topics until a last year, a bit more than a year. All of us know
[05:26] SPEAKER_03: about the war in Ukraine. And to be honest, it hit me really bad. So I really
[05:33] SPEAKER_03: had to separate myself and I was going through some time. I would say I always say this way,
[05:40] SPEAKER_03: you know, there is a permit of Maslow. I don't know if anybody heard about it, but it basically says
[05:45] SPEAKER_03: about our needs, right, as human beings. And it has five levels. And as we all learn and grow up,
[05:53] SPEAKER_03: we go through different phases. The first one is really starting. We need water and food, right? So
[05:58] SPEAKER_03: when we have water and food, we need safety. So we need job, salary, security. When we have
[06:04] SPEAKER_03: security, we need love, we need respect, we want to achieve something. And then we continue growing
[06:11] SPEAKER_03: and promotion level four and level five is really our selfish team, our self-realization.
[06:18] SPEAKER_03: So I grew to the level four and I realized that money doesn't really make me happy. I got to the
[06:24] SPEAKER_03: salary that I wanted. My site businesses were helping me out. And I just stopped at that moment.
[06:31] SPEAKER_03: And I'm like, well, what's the future like? What do you really want to contribute to the
[06:35] SPEAKER_03: world with? What's really keeping you fulfilled? And so with that exploration of myself,
[06:42] SPEAKER_03: our war started and it all kind of got to me. And I took this journey to Asia and did
[06:49] SPEAKER_03: of doing the tour around the world, traveling and finding my future full-time journey. And I
[06:56] SPEAKER_03: realized that there is three things that keep me happy in life. And as I was combining those three
[07:01] SPEAKER_03: things, Transformers Academy were important. So Transformers Academy and 360 Transformers are both
[07:07] SPEAKER_03: similar in a nutshell. They're just for B2B and B2C and they're helping companies to create
[07:14] SPEAKER_03: meaningful training experiences through either the self-learning course or through the specific
[07:20] SPEAKER_03: program. And the goal of it is to improve people's skills in the workplace. Either it's a time
[07:26] SPEAKER_03: management, either it's the communication skills in order for them to first grow in their careers,
[07:32] SPEAKER_03: second discuss and communicate better within their organization and at home. And third,
[07:38] SPEAKER_03: get the results they want in life from their careers to be happy. So that's really what I'm
[07:44] SPEAKER_03: doing at the moment. And then with all of that, I wrote a book that is in the way combines all of
[07:52] SPEAKER_03: those experiences to show that controlling your language really can make you happy and successful
[07:58] SPEAKER_02: in life. Well, I think that's absolutely great. And is there any... So let's start with what are
[08:07] SPEAKER_02: you most proud of about the work that you're doing? You know, I am absolutely excited and happy
[08:17] SPEAKER_03: to tears when I hear people coming back to me seven years later. You know, on my worst days,
[08:24] SPEAKER_03: somehow, the days when I want to drop everything in life. And people are coming back and telling to
[08:30] SPEAKER_03: me, Hey, you remember seven years ago this training that you did changed my life? You do not
[08:37] SPEAKER_03: dare to stop because this would be inspiring me the whole life. And the amount of those stories made me
[08:44] SPEAKER_03: realize that there is something in life that I do good that improves people's life. And this is the
[08:49] SPEAKER_03: only thing I'm looking in the end of the day, you know, despite sometimes I'm so exhausted from
[08:55] SPEAKER_03: training that feeling that people had a light vault from what I've shared with them, the best thing
[09:01] SPEAKER_02: for me in the world. I love that. I'm a trainer too. So I know that feeling. Is there any advice
[09:08] SPEAKER_02: that you give somebody who's starting out on the entrepreneur journey? Well, I think this one is
[09:16] SPEAKER_03: so unique and you know, as much as it's thrilling, it's such a hard work behind the scene and
[09:24] SPEAKER_03: they're going to be a lot of days when you will want to drop everything. And the hardest is going
[09:30] SPEAKER_03: to be when people around you will stop believing in it because it's just something that they
[09:36] SPEAKER_03: not always able to understand or see. And that's what makes entrepreneurs unique the way you think,
[09:43] SPEAKER_03: the way you envision what the future could be like, how you can contribute. But was that being
[09:49] SPEAKER_03: sad people around us, despite the best intentions, they just cannot see it. So that's the days when
[09:57] SPEAKER_03: you'll be ready to give up often. And what you need to go back to, that's what I do every single
[10:04] SPEAKER_03: Sunday. I go back to and I always ask myself your questions first, are you still working towards
[10:11] SPEAKER_03: the mission? The final goal you have in life and making sure that that is really what your hard
[10:17] SPEAKER_03: wants. Second, if you're true to yourself, was everything you're doing and if you're still
[10:27] SPEAKER_03: remember, if you really want to do good in life, you will. Sometimes you just have to power through
[10:34] SPEAKER_03: every single day and believe in it was the depths of your heart and it will happen. I think that's
[10:42] SPEAKER_02: such great advice. Now looking at working in BC, we're both based in BC, what are some of the
[10:49] SPEAKER_02: things that are benefits to being a business that's based here? You know, I love Canada for being
[10:57] SPEAKER_03: so different. I always say you can't say Canada every province is extremely unique and by working
[11:04] SPEAKER_03: in different provinces, I've explored that everything is like a new country. The way I see BC,
[11:11] SPEAKER_03: it's always ahead. So BC is always stylish. BC has a vibe. BC is also small though. So I
[11:19] SPEAKER_03: found that in BC, it's very important to keep connections going. Something that is really maybe
[11:27] SPEAKER_03: more important than in Toronto is networking. So networking, knowing who you work was really knowing
[11:33] SPEAKER_03: your audience because in the end of the day, if you're, let's say, using paid marketing, you do need to
[11:39] SPEAKER_03: know your niche better in the larger city because if you don't, you're going to be out very quickly.
[11:45] SPEAKER_03: Then you also need to know really what are you trying to deliver because if you take
[11:51] SPEAKER_03: an entire audience, you're not going to hit it properly because every little area is unique.
[11:56] SPEAKER_03: If you compare a North Vancouver and Bernabé or Richmond or Victoria, it's a whole different story.
[12:04] SPEAKER_03: So networking and really knowing your audience would be the key for me in Vancouver.
[12:09] SPEAKER_03: And I'm personally a huge fan of downtown, of course, because everything is very close.
[12:15] SPEAKER_03: You can meet a lot of people in the short period of time.
[12:19] SPEAKER_03: And if that's your audience, you can also enjoy the beauty of the city that obviously all of us love.
[12:25] SPEAKER_02: We do love that. And what would you say is the challenge about working in BC?
[12:32] SPEAKER_03: I would say whatever the benefit of it, that's the challenge as well. Being small,
[12:37] SPEAKER_03: you don't have that many chances and it's also your face. So let's say you cannot reinvent yourself
[12:43] SPEAKER_03: 55 times, right? You do have to be very intentional about what you do. And I would say less is more,
[12:51] SPEAKER_03: it's very important for BC. So sometimes it's better to target very well little audience and really
[12:58] SPEAKER_03: establish your brand well. And then you'll expand faster. Otherwise, it might play a bad joke with you.
[13:05] SPEAKER_02: So true. If you were to start over and you're moving new to whether it be Vancouver or different part of BC,
[13:17] SPEAKER_02: where would you say is the best place to kind of get your foothold in a new community?
[13:24] SPEAKER_03: Great question. I think that's part would be extremely unique to the type of business you do,
[13:29] SPEAKER_03: because let's say by envision closing, right? Like if I would open the closing store,
[13:33] SPEAKER_03: it definitely has to be an area where other shops are or there is a higher demand. And then if you
[13:40] SPEAKER_03: looking for something more logistics related, right? Obviously, Richmond is a great area because that's
[13:46] SPEAKER_03: where most companies are. So you want to be smart about your move. It doesn't mean you have to be
[13:51] SPEAKER_03: around all of your competitors, so it still has to be a demand for it. For me personally,
[13:58] SPEAKER_03: Western transformers Academy, I envisioned it to be flexible and to be able to work from anywhere
[14:04] SPEAKER_03: at the same time because it is more for the offices. So obviously, I'm going to be in the area
[14:10] SPEAKER_03: where there is a lot of office environment. And right now, there is quite a few hubs, so definitely
[14:15] SPEAKER_03: there are few options around the city. In the past, when I had a flower studio, that was very
[14:22] SPEAKER_03: specific to mainly Yelkown area, Full Harbor area, because it was a luxury arrangement, right?
[14:29] SPEAKER_03: So I had to match my audience. And if you don't match your audience properly, you're out of the
[14:34] SPEAKER_01: business quickly as well. Running a new business can be stressful. The last thing you need is to
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[15:12] SPEAKER_02: insurance experts. So let's talk about success. First of all, how do you define success and more
[15:20] SPEAKER_03: importantly, how do you celebrate? You know, Cynthia, such a simple and such a meaningful question
[15:27] SPEAKER_03: to me, very simply because as I was writing a book, I went on the challenge. So the book called
[15:34] SPEAKER_03: from zero to abs in 66 days. And the reason for that is because 66 days, it's basically a research
[15:41] SPEAKER_03: that's been done around habit development. So it says that on average in 66 days, we can develop
[15:47] SPEAKER_03: any habit we want. Of course, with the right clues. I've decided to test it and I was running
[15:53] SPEAKER_03: outside in the winter for 66 days. No stop. You know how people always say you have to do break from
[16:00] SPEAKER_03: the gym. And so as I went on the journey, I didn't tell anybody. I was just running through and I
[16:07] SPEAKER_03: realized that as I'm running, I'm constantly thinking about a particular topic. So intensely that
[16:13] SPEAKER_03: I'm really going through my entire life on it. And so eventually I decided to write a book and
[16:20] SPEAKER_03: each chapter in the book, each day has a word to it. And 66 days is a word success. So that's
[16:27] SPEAKER_03: why for me, it's so meaningful because I've been really thinking what does success mean. And you know,
[16:32] SPEAKER_03: before I wrote a book, before I did the challenge, I probably would say something very generic.
[16:38] SPEAKER_03: After the book, I realized one thing that success never stops. You never able to stop. And the
[16:46] SPEAKER_03: moment, let's say if you have a goal, right? And you're goal to get to the top of the mountain.
[16:52] SPEAKER_03: And you're really going up this mountain. No matter how long it takes you in business or in real life,
[16:57] SPEAKER_03: the moment you got to the top of that mountain, it doesn't stop. You achieve the milestone because
[17:04] SPEAKER_03: the moment you got up on that mountain, yes, it is a success. You need to embrace it and be proud
[17:10] SPEAKER_03: of it at the same time. You now see the next mountain. And until you get to the top, you don't know
[17:17] SPEAKER_03: what else is available there. So to me, success is the journey of discovering what else possible.
[17:24] SPEAKER_03: But you can only see sometimes the next mountain when you hit the first one. And to celebrate, I would
[17:31] SPEAKER_03: say always pause, always take the time to celebrate. It's extremely important. And we do often forget
[17:38] SPEAKER_03: about it. And I was reading the book, Atomic Havids, where James Blair basically he'd explained
[17:44] SPEAKER_03: how he celebrated his first thousand people who followed his blog. He literally went out and
[17:51] SPEAKER_03: told everybody around and how he never celebrated 100,000 people because it felt not a lot at that
[17:58] SPEAKER_03: point. So through our life, we're getting used to some successes and we don't acknowledge
[18:05] SPEAKER_03: massive milestones because we've done so much. And often, we think that we didn't achieve anything.
[18:12] SPEAKER_03: So there is this effect. It's called Dunning Krugger effect where you basically think that you
[18:18] SPEAKER_03: were no one. You did nothing in life. And it's because we stopped celebrating the little things.
[18:23] SPEAKER_03: So I highly encourage you to celebrate it even if it's you all copped at base in the row at five in
[18:31] SPEAKER_03: the morning. You know, it's an achievement celebrated genuinely. I so agree. I find a lot of times
[18:37] SPEAKER_02: we just on to the next thing on to the next thing. We don't actually take that moment. Now talking about
[18:43] SPEAKER_02: that, how do you deal on the opposite side with fear and doubt? Oh, this one is so special for me.
[18:53] SPEAKER_03: I've been going through a lot of ups and downs. I would say life as a roller coaster for all of us
[19:00] SPEAKER_03: every single person. And we've no clue who's going through what. I'm the person who normally would
[19:05] SPEAKER_03: hide all my fears. I wouldn't tell it. Like the moments I feel that I'll just disappear from the world.
[19:11] SPEAKER_03: And then you see me again, happy. Through that, what I've hit again a year and a half ago and the
[19:18] SPEAKER_03: war really was very difficult for me because I was really worried about my family. The fear got so
[19:25] SPEAKER_03: high that I was literally in the panic mode. And I wasn't even realizing that I was scared. Like I
[19:31] SPEAKER_03: was scared of everything. Everything moving around me. And you know, reading books, talking to people,
[19:38] SPEAKER_03: everybody says so many different things. And they say, oh, you need to think you need to change your
[19:44] SPEAKER_03: mindset. You need to work out more. You need to read more. You need to be more confident.
[19:49] SPEAKER_03: At some point, I realize that it's overrebalming. You know, you can work on everything at the same
[19:54] SPEAKER_03: time. There is a lot of, it's all great, great suggestions. It's the old true. I've tested all of them.
[20:02] SPEAKER_03: But what to do when you really down, you know, worst case scenario, you don't see how to live.
[20:09] SPEAKER_03: And I've explored this one simple thing that I do with myself. I always told myself first, you just
[20:18] SPEAKER_03: say something, which you think, until the word but. So I'm a huge fan of, you know, control your
[20:24] SPEAKER_03: word but because your word but is actually what's stopping you from living. And it's the word that
[20:30] SPEAKER_03: control your mindset, your excuses, everything. And I sit down and I do this this way. I say,
[20:37] SPEAKER_03: what's the worst thing that could happen with you? Okay, if you take the risk, right, you take
[20:42] SPEAKER_03: the risk in the business, you decided to quit, you decided to start and you have whatever you have,
[20:47] SPEAKER_03: it sounds in dollars, $100, $10,000, it would all the money in. What's the worst case scenario?
[20:54] SPEAKER_03: Well, you'll lose them and then what? You still can go and work, you still can go make them.
[20:59] SPEAKER_03: You can ask somebody to invest it with you and if you have a good idea, you can go in and you can
[21:06] SPEAKER_03: do multiple other things. There is always way out. And you know, I guess to end my story, the moment
[21:15] SPEAKER_03: when I was so scared to just leave everything, I sit down and I told myself, okay, you're going to
[21:21] SPEAKER_03: travel, you have this in a lot of money, you invested in the apartment, you investing in business,
[21:27] SPEAKER_03: what's the worst case scenario? You in the different country, you have no money, you,
[21:32] SPEAKER_03: business is not working, what are you going to do? You have English, you have Canadian passport,
[21:37] SPEAKER_03: you can go work as a waitress, make basic money to get back to Canada. In Canada, you know,
[21:42] SPEAKER_03: everything how it works, you start from the beginning, you're alive, you have yourself, you have
[21:47] SPEAKER_02: two hands, you're smart, you can figure it out. And I think that's so great because a lot of times,
[21:54] SPEAKER_02: I think we let the fear overtake us instead of realizing. So where do you see your business in five
[22:02] SPEAKER_03: years? Right now as every interpreter, I want to say the next YouTuber education. No, I see it
[22:13] SPEAKER_03: helping hundreds of thousands of people. I've seen it helping people to find their careers,
[22:20] SPEAKER_03: their past, their mission in life. How exactly is it going to be? You know, in the past, I used to be
[22:26] SPEAKER_03: very strict on the plan and I would say, no, this is how it's supposed to be. Now, I've learned the
[22:33] SPEAKER_03: lesson hard and good way from multiple people who surrounded me. You can never know what's going to
[22:40] SPEAKER_03: happen between now and five years, but you can only know the mission that you're on. So if you're
[22:46] SPEAKER_03: stick to the same mission, there are thousands of ways to get there. So my mission stays the same.
[22:52] SPEAKER_03: How is it going to be? What's the name of the company? What's going to change in the process?
[22:57] SPEAKER_02: We'll find out in five years. It really is about the journey. How do you create work like balance?
[23:04] SPEAKER_02: What do you, now I know you're a little bit of a risk taker. What are some of the activities that
[23:11] SPEAKER_02: you enjoy to kind of either blow off steam or just have that balance?
[23:18] SPEAKER_03: A very good question. I used to be the person who never paid attention to work-life balance and
[23:24] SPEAKER_03: I always, so no, you can just keep going, you know, keep going. I was always happy in my workplaces.
[23:30] SPEAKER_03: I loved what I did until one day disappeared and I didn't even notice it and I got to the burnout
[23:36] SPEAKER_03: and I didn't even know what it is. How to deal with it, you know, and as I was exploring myself,
[23:42] SPEAKER_03: the body, the brain, I learned a lot about it and I realized how extremely important it's to have
[23:50] SPEAKER_03: me time. I always encourage people to have me time and me time means no friends, no relatives, no
[23:57] SPEAKER_03: work, you know, really I encourage everybody to put the airplane mode and do the thing that you
[24:04] SPEAKER_03: want just for yourself. For me, changes, so I have this absolutely extreme side of me time.
[24:12] SPEAKER_03: As you said, basically I love adrenaline and I do skydiving, bungee jumping, any crazy thing
[24:21] SPEAKER_03: that I can find in the world, I'm really on the mission and it helps me to reset. So what I really
[24:27] SPEAKER_03: need to, you know, when I want to yell when I'm mad, instead of doing that, I love going and do
[24:34] SPEAKER_03: something adrenaline-related helps me to reset and not to put any negative emotions on people
[24:40] SPEAKER_03: who love me around me. And on another hand, when I really want my brain to kind of find the
[24:46] SPEAKER_03: answers and get more peaceful, I love reading books. I can read books through the entire day,
[24:52] SPEAKER_03: you know, on the airplane mode, I can read, I can listen to them, I can highlight, you know,
[25:00] SPEAKER_03: I kind of do the mix of all of that and it helps me to put my thoughts together, but again,
[25:05] SPEAKER_03: the further you can be from the environment, you know, the social media family, the noise around you,
[25:11] SPEAKER_02: the better it is. I like how you have the different outlets based on what your needs are.
[25:17] SPEAKER_02: They to recharge or they to just release the energy. If you weren't doing what you do now,
[25:25] SPEAKER_03: what would you see yourself doing as a profession? As a profession. You know, when I was really
[25:32] SPEAKER_03: thinking what makes me happy and this three elements came up for me together and I was envisioning
[25:38] SPEAKER_03: how do I see that happen in the future? I didn't want to lead people, I didn't want to know
[25:44] SPEAKER_03: manage people. I have envisioned it as just sitting in the room between tons of smart people who are
[25:51] SPEAKER_03: creating new programs and sharing experiences and planning, you know, next training seminar or
[25:58] SPEAKER_03: next training course and learning from that, you know, and applying it. I kind of want to be the
[26:04] SPEAKER_03: life that learner, if you, if somebody could pay me for that, I'm like all in for that and to be
[26:12] SPEAKER_03: honest with you, there is something inside of me that really changing was my first book.
[26:18] SPEAKER_03: What I've explored in myself that when I'm writing, I'm in the whole different state of mind
[26:24] SPEAKER_03: that I'm exploring to love and miss and it becoming my new drug. So I wouldn't be surprised if
[26:32] SPEAKER_03: there is something that will come out where I will be just writing because it helps me to release,
[26:38] SPEAKER_03: create, imagine and I'm still trying to wrap my hat around it.
[26:44] SPEAKER_02: I'm a writer, I love the fact that it's a way of processing my thoughts and my emotions through
[26:51] SPEAKER_02: the writing and then in the time it takes to write a blog or write a book. At the end I have a much
[26:59] SPEAKER_02: better idea because I work through it through the words. So is there any advice you've been given
[27:07] SPEAKER_02: or you've heard that really you want to share with our listeners that have helped you?
[27:13] SPEAKER_03: Oh, that's fun for me. I've got so many fantastic advises from people and read in the books. I think
[27:22] SPEAKER_03: if I would share the review in the books that I wrote in my book, if I would share one today,
[27:29] SPEAKER_03: when I was penicking and when I was going through the toughest time, one of the things that our
[27:35] SPEAKER_03: brain does, it stops listening and the listening is very difficult because we think that we listen
[27:42] SPEAKER_03: but we're not really and often we block ourselves and we say, I already know this, I already know that
[27:48] SPEAKER_03: and through this unique way of listening where you're not even speaking bad or you just
[27:55] SPEAKER_03: observing, and I think what really helped me to get out, it set myself one rule from every single
[28:03] SPEAKER_03: conversation from every book you read, instead of listening for what you already know, try to find
[28:09] SPEAKER_03: just one unique new perspective or a lesson that will open something in the new way for you.
[28:18] SPEAKER_03: So even if you're reading the 10th book on exact same thing, try to find a new way up under
[28:25] SPEAKER_03: your standard name. If you did it, you've learned something new today and that's going to bring you
[28:29] SPEAKER_03: further in life. So that's going to be my advice. Luke, for at least one new element or perspective
[28:36] SPEAKER_03: of something you know in every single conversation or new book. Such great message because I think
[28:43] SPEAKER_02: a lot in society right now, we look for people who think like us and even the algorithms of social
[28:51] SPEAKER_02: media feed you information that that that verifies what you believe, which is is not conducive to growth.
[29:00] SPEAKER_02: So I will definitely I think that's such a great nugget for everybody is how can we find something
[29:07] SPEAKER_02: new perspective. So is there anything else? This has been a fabulous conversation. I've enjoyed it.
[29:14] SPEAKER_02: Is there anything else you want to share with the listeners today either about the work you do or
[29:20] SPEAKER_03: just any final last thoughts? Thanks Cynthia. I think you know what I would love to share it's
[29:28] SPEAKER_03: something that I've explored recently and I running that I did every single day. It showed me the
[29:36] SPEAKER_03: power of consistency and I'll share it with you this way. There are a minute challenge that I
[29:40] SPEAKER_03: really wanted to achieve. I run 100 kilometers in one month. I tried to work on it for three years.
[29:47] SPEAKER_03: I read a lot a lot of my friends know me have been running half marathon but I still was not able to
[29:52] SPEAKER_03: achieve that challenge for three years. I would get injury. There is something always would happen.
[29:58] SPEAKER_03: And when I started was this challenge it was the first time when I said no do small but every single day
[30:04] SPEAKER_03: no matter what. And it was very difficult for me. I'm extremely competitive. I'm very competitive.
[30:12] SPEAKER_03: I want to do everything at once and it was extremely difficult to wake up and do just five
[30:18] SPEAKER_03: kilometers every day. No more, not less. And absolutely every single day.
[30:23] SPEAKER_03: Matter of its raining, if it's sunny, if you know I'm tired, did I sleep well? No.
[30:30] SPEAKER_03: So that the result I have achieved not just in sports. So it's not really about sports. It's
[30:42] SPEAKER_03: explored in my life. I not only hit 100 K, I hit 200 K, I hit half marathon. I did lots,
[30:49] SPEAKER_03: lots of breakthrough through this just two months. And the power of consistency, it's something so
[30:54] SPEAKER_03: fascinating that I only wish for everyone to explore it. And for entrepreneurs the most important
[31:01] SPEAKER_03: part is to every morning when you wake up and you need to create new connections, you need to call
[31:07] SPEAKER_03: new clients, you need to do the cold calls. This is the hardest. The one element that we all hate
[31:12] SPEAKER_03: are most of us. And this is what you need to do every single day. Stay tuned for 66 days.
[31:20] SPEAKER_03: And then I bet you're going to hit amazing results. Pin me, I'll be happy to celebrate them with you.
[31:27] SPEAKER_02: Excellent. So if our listeners want to get a hold of you, where's the best way they can learn more?
[31:34] SPEAKER_03: I think my LinkedIn and my Instagram will be always open. And then from there you'll be able to
[31:39] SPEAKER_03: find resources to the book or to the companies. I'll be more than happy to chat. And I'm always
[31:44] SPEAKER_03: open for conversation. So find me and let's be next. Well, you're definitely easy to talk to. So
[31:50] SPEAKER_02: I'm sure our listeners will enjoy that. Well, thank you for sharing your journey with us and
[31:56] SPEAKER_02: look forward to talking to you again. Thanks for having me, Sid. Yeah, it was great. Thank you.
