From Flow Founder to Starting Over

Nicholas Reichenbach founded one of Canada's most recognizable sustainable brands, took it public on the TSX — and then lost it. Nicholas Reichenbach built Flow Alkaline Spring Water from a moment of clarity at Burning Man into a national B-Corp success story, before debt and lender pressure took the company out of his hands in 2025. In this remarkably honest conversation, he talks about the climb, the fall most founders never discuss, and why he's already back in the water business with a 155-year-old brand called Formosa Springs — his original family business. A must-listen on resilience, capital, and what it really costs to build — and the qualities it takes to keep on winning.

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