Finding the Balance in Partnership with Health Coaches Marjie Richardson and Kelan Smith

Transcript

Full transcript page · Interactive episode

============================================================
TRANSCRIPTION WITH SPEAKERS
============================================================

[00:00] SPEAKER_01: Welcome to Canada's podcast.
[00:05] SPEAKER_01: Hi, this is Celine Williams hosting from Ontario for Canada's podcast.
[00:09] SPEAKER_01: My guests today are Margie Richardson and Kellyn Smith, the founders of High Peak Nutrition.
[00:16] SPEAKER_01: Welcome to the show.
[00:17] SPEAKER_01: Thanks for being here.
[00:20] SPEAKER_02: Awesome.
[00:20] SPEAKER_02: Thank you so much for having us.
[00:22] SPEAKER_01: Absolutely.
[00:23] SPEAKER_01: So as you know, Canada's podcast is all about telling the story of entrepreneurs.
[00:27] SPEAKER_01: So, Margie, I'm going to ask you to go first, but I'd love to hear a little bit about how
[00:34] SPEAKER_01: you got into the world of entrepreneurship.
[00:36] SPEAKER_01: What led you to founding and creating high peak nutrition?
[00:41] SPEAKER_02: Yeah, so for me, I mean, I'd always like to try things and we'll say, you believe
[00:46] SPEAKER_02: attempt things here and there.
[00:48] SPEAKER_02: But working full time and having a stable job is ultimately what I ended up leading
[00:52] SPEAKER_02: to do this.
[00:53] SPEAKER_02: So it kind of came by way of just kind of falling in love with what we were doing and genuinely
[01:00] SPEAKER_02: wanting to share it with other people is actually how it all kind of started.
[01:06] SPEAKER_02: So when we had the opportunity, we jumped at it and we packed up our lives and at that
[01:12] SPEAKER_02: time, it was two dogs and a one and a half year old and Kellyn and we moved across the
[01:18] SPEAKER_02: country to start our entrepreneurial journey.
[01:22] SPEAKER_01: So, what got you, Kellyn, I will get to you in a second, I promise.
[01:26] SPEAKER_01: What drove your interest in nutrition?
[01:31] SPEAKER_01: So to jumping into entrepreneurship is one thing, but like clearly something drove you
[01:37] SPEAKER_01: to get into this world of nutrition to then jump into actually being an entrepreneur
[01:43] SPEAKER_01: in the world of nutrition.
[01:45] SPEAKER_02: Yeah, so it may come as a surprise, but it was actually my postpartum depression.
[01:51] SPEAKER_02: That really kind of motivated me to make changes for myself, which is kind of what drove
[01:56] SPEAKER_02: us to this whole lifestyle all and all.
[01:59] SPEAKER_02: So I had postpartum depression with our first daughter, which you know, came with medication,
[02:05] SPEAKER_02: therapy, all both kinds of things, of course.
[02:07] SPEAKER_02: Then I realized that eating better in the direct correlation with the inflammation within
[02:12] SPEAKER_02: my system.
[02:13] SPEAKER_02: So ultimately, I was able to reduce a lot of that chronic inflammation, which made my
[02:19] SPEAKER_02: postpartum depression more manageable, which led to being able to get healthier in the
[02:24] SPEAKER_02: long run.
[02:26] SPEAKER_01: God, and I think that I thank you for sharing that.
[02:28] SPEAKER_01: I think it's really important that one, I don't think we talk about things like postpartum
[02:33] SPEAKER_01: depression enough and that's a whole other conversation.
[02:36] SPEAKER_01: But two, I think it's really important to acknowledge that there are situations and
[02:42] SPEAKER_01: moments like that that drive us to find new ways of living, whatever the case may be,
[02:50] SPEAKER_01: that then we see an opportunity in a market to jump into as an entrepreneur.
[02:54] SPEAKER_01: So I appreciate you sharing that because I think it's important.
[02:58] SPEAKER_01: Thank you.
[02:59] SPEAKER_01: Yeah.
[03:00] SPEAKER_01: How about you?
[03:01] SPEAKER_01: How did you, can you tell us a little bit about your journey, both into nutrition and
[03:06] SPEAKER_01: you know, into this world of entrepreneurship?
[03:09] SPEAKER_03: Yeah, no, absolutely.
[03:10] SPEAKER_03: So for myself, I'm going to start with the second question and work back.
[03:14] SPEAKER_03: So I was my lectures in the oil fields, you know, I'd work 12 hours up to 14 hours even
[03:19] SPEAKER_03: longer than that in a day.
[03:21] SPEAKER_03: I get out in the morning, go, you know, into the gas station, grab my lunch.
[03:26] SPEAKER_03: So for that, every day, you know, getting a bag of chips, getting some chocolate, whatever,
[03:31] SPEAKER_03: whatever fills me up and keeps me going with the sugar rush for the day, is what started
[03:37] SPEAKER_03: to gain weight and started to feel worse, I guess, just overall feeling a not very great.
[03:45] SPEAKER_03: So for myself, getting out there every single day and starting to understand how poor,
[03:51] SPEAKER_03: not even just work, which is even at home.
[03:55] SPEAKER_03: We had a little baby at home.
[03:56] SPEAKER_03: She was about 10 months old.
[03:57] SPEAKER_03: I'd come home.
[03:57] SPEAKER_03: I'd be so tired, didn't want to play, didn't want to do anything.
[04:00] SPEAKER_03: So it was naturally just for me to be able to keep up with a growing, small little baby,
[04:06] SPEAKER_03: is what turned into becoming an entrepreneur through the nutrition side of things
[04:12] SPEAKER_03: and knowing and helping other people do that through my own journey is why we started to get into this.
[04:20] SPEAKER_01: So I thank you for that.
[04:22] SPEAKER_01: So I know I asked this question before and neither of you were entrepreneurs prior to this and you dove
[04:27] SPEAKER_01: right in to not only the world of entrepreneurship, but partnering with your spouse,
[04:32] SPEAKER_01: which is a whole ball game in and of itself.
[04:38] SPEAKER_01: I'm curious.
[04:41] SPEAKER_01: We're some of the challenges you face in both of those things as you dove in.
[04:45] SPEAKER_01: I think for serial entrepreneurs, people who are like, I've been running businesses off
[04:50] SPEAKER_01: and on or on the side for years, it's easier. I'm not saying it's without challenges,
[04:55] SPEAKER_01: but easier to step into entrepreneurship the way that you did, especially if it's with us,
[05:00] SPEAKER_01: but I think just with a partner in that way is added. So this is like multi-layered kind of like,
[05:07] SPEAKER_01: what were some of the challenges? How has this been?
[05:10] SPEAKER_03: Go ahead, Barge.
[05:14] SPEAKER_03: I'm sure you have more to say.
[05:18] SPEAKER_02: Well, I probably summed it up right there the way you said that.
[05:21] SPEAKER_02: So, I think some blind faith had a lot to do with it. Just kind of taking the leap. So the way we kept
[05:32] SPEAKER_02: looking at it, when we made the choice, it was about a six-month turnover. So we said, okay,
[05:37] SPEAKER_02: this is what we're going to do. We're going to move back to Southern Ontario from Saskatchewan.
[05:41] SPEAKER_02: So how are we going to kind of play this? We got all those ducks in a row.
[05:45] SPEAKER_02: Is really what it came down to where our focus was. Truth be told, we didn't really have a great
[05:52] SPEAKER_02: concrete plan from there. We were not smart by way of setting out job descriptions even for our
[06:01] SPEAKER_02: self. And that we could really see the push and the shove when it comes to your relationship,
[06:07] SPEAKER_02: because no different than I expect the kitchen to be cleaned one way. And he does it a different way.
[06:13] SPEAKER_02: That still applies when you're working. And it's under a magnifying glass, right? So there
[06:20] SPEAKER_02: would be expectations that maybe I would think that he would pick up, that he wasn't picking up and
[06:24] SPEAKER_02: vice versa. So it took a lot of being honest with each other, communication, and then also bringing
[06:32] SPEAKER_02: in a business coach to be almost like that mediator during that initial phase to have that
[06:39] SPEAKER_02: conversation, because sometimes it seems you're to hear it from a third party than it is to hear it
[06:43] SPEAKER_02: from your spouse. It's always. They're telling might have a completely different experience.
[06:49] SPEAKER_03: The idea. No, not at all. No, not at all. You're right, though, with the business coach or the coach
[06:56] SPEAKER_03: that we had for each other, that really helped us create separate paths in what we were trying to do.
[07:02] SPEAKER_03: It was all the same end goal, but at the same time just how to get there and meet up essentially
[07:08] SPEAKER_01: at the end. And I think it's sorry, go ahead, Margie. No, we both came from very different
[07:15] SPEAKER_02: background. I came from working in an office and in marketing, you know, and also in automotive
[07:21] SPEAKER_02: marketing. So when automotive marketing, you especially as a female tend to have to kind of step up
[07:27] SPEAKER_02: a little bit more and be a little more assertive when you're when you're in that role in that position.
[07:32] SPEAKER_02: And sometimes I would probably take that too far with Helen, because that's how I always, I've always
[07:38] SPEAKER_02: had to be have my checks and balances kind of in a row that way. Whereas he's very much doing
[07:43] SPEAKER_02: electrical and being especially in oil and gas, it was you get out there, you work your butt off,
[07:49] SPEAKER_02: and when you're done, he has the ability to be done. So when he's this like when his days over,
[07:55] SPEAKER_02: he's he's good. He's checked out. Whereas I do not function like that. So it was finding that
[08:01] SPEAKER_02: balance after could be it's it's an ongoing struggle, but at least it's something that we've been
[08:07] SPEAKER_02: able to learn how to manage over these past past three, four years.
[08:12] SPEAKER_01: Well, it sounds like been able to learn how to manage, but also to talk about, right? And that's
[08:16] SPEAKER_01: a big thing is that sometimes we think we have to manage these things on our own internally,
[08:21] SPEAKER_01: especially with partners, especially with spouses as partners where it you know, you try to keep
[08:28] SPEAKER_01: things separate and you end up not saying anything and it becomes this I have to fix this all on my
[08:34] SPEAKER_01: own, which doesn't actually move things forward. The Kellan's already laughing. He's like,
[08:40] SPEAKER_01: mm-hmm, that. Wow, yeah, exactly. Yeah. And so, you know, I commend you for
[08:51] SPEAKER_01: hiring a coach and bringing someone in externally because a lot of a lot of entrepreneurs are very
[08:57] SPEAKER_01: resistant to asking for help. It's that we talk about this a lot with people like, you know,
[09:03] SPEAKER_01: you'll have people who are very experienced to say, get mentors, find and then entrepreneurs
[09:07] SPEAKER_01: like, how do I find a mentor? How do I ask for help? How do I do all these things? So, what,
[09:12] SPEAKER_01: how did you get to that? Like, what was it for you to say we want someone else to step in and be
[09:19] SPEAKER_01: that mediator or be that third party or we need help in this way? Was there something that incited
[09:24] SPEAKER_01: that or was it was there a culmination of things? How did that come about? Because I think that's
[09:29] SPEAKER_02: a tough point for a lot of entrepreneurs. I heard my talk, what happened was I went down that
[09:37] SPEAKER_02: route of almost like toxic positivity and personal development overload, right? Where you start to
[09:44] SPEAKER_02: take on so much, but you're not ever even executing one of them, which leads you to almost feel like
[09:49] SPEAKER_02: a failure, right? So, there's this constant and almost vicious circle where we try to learn from
[09:54] SPEAKER_02: every little thing that we can and it actually becomes too overwhelming and sets us back. So,
[10:00] SPEAKER_02: while having conversations and just being aware of some people kind of within my own network,
[10:04] SPEAKER_02: I was able to reach out to somebody and kind of just put some feelers out, get some good ideas.
[10:09] SPEAKER_02: He was, I could see that he was doing things that I knew that we wanted to kind of replicate.
[10:14] SPEAKER_02: And he actually ended up setting us up with a different business coach that he thought that
[10:18] SPEAKER_02: would be a really good pairing pairing for us as that she had a nutrition and health background
[10:22] SPEAKER_01: when it came to business specifically. So, it sounds like you were kind of the driving force behind
[10:30] SPEAKER_01: thinking, this is what we need to do and and Kellen, you were obviously on board of it, but less
[10:35] SPEAKER_03: of the like driver of it. Oh, yeah, no, absolutely. Margie, when she she gets up in her head and she
[10:42] SPEAKER_03: plans it out, this is what we're going to do and it's it's amazing to watch that because I can just
[10:47] SPEAKER_03: I like taking this in the back seat a little bit sort of speak, right? I like the behind the scenes
[10:52] SPEAKER_03: things. So, when she she gets an idea in her head, it's it's just awesome to watch. Yeah.
[10:57] SPEAKER_01: And it sounds like one of the things that was lacking at the beginning that having now and
[11:03] SPEAKER_01: probably going forward has been beneficial, it has been beneficial to have and will to have going
[11:08] SPEAKER_01: forward that sentence made no sense, but it will in a second is really around the clarity and
[11:15] SPEAKER_01: the expectations. So, clarity of how things are and how they were and how they maybe could be
[11:21] SPEAKER_02: and the expectations around all of those pieces. Absolutely. And that's been the biggest the biggest
[11:27] SPEAKER_02: key, I think, and being able to for both of us step back and maybe put the work towards,
[11:34] SPEAKER_02: you know, hire somebody to take care of something, which was very difficult for me as a perfectionist
[11:39] SPEAKER_02: to offload any of my work to anybody but myself. So, you know, there was there was definitely
[11:48] SPEAKER_02: some changes that way. And I think even with the expectations now, the important thing is that
[11:52] SPEAKER_02: they're still fluid. They change just as quickly as they come in. And it's really about refocusing
[12:00] SPEAKER_02: again on what those kind of micro goals are that lead us up to that end game.
[12:06] SPEAKER_01: So, can you first of all, I just want to acknowledge how important that is to know that expectations
[12:11] SPEAKER_01: are not and clarity is not one it's not a thing you do once and then like, well, we're clear forever
[12:17] SPEAKER_01: and all the expectations are set and we never have to talk about this again. Farewell! If only that was
[12:23] SPEAKER_01: the case. So, let's just acknowledge what you're saying is really important for everyone to hear
[12:27] SPEAKER_01: that it's not that way, right? It is constant. But I'm really curious if you can tell me a little
[12:33] SPEAKER_01: bit about when you say micro goals. I think that that is probably a concept or term that people are
[12:39] SPEAKER_01: going, well, I don't understand. Like, I just set goals. What do you mean by micro goals? Can you
[12:43] SPEAKER_01: tell us what that is for you and how you have used them, you know, to move forward inside the work
[12:50] SPEAKER_02: that you're doing? Yeah, so it's as big as like, we know where we want to take things. We know that
[12:57] SPEAKER_02: we want to be a nationally recognized brand. That's not something that we can just do in the next 24
[13:04] SPEAKER_02: or 48 hours. So, what are each step that's going to lead us up to that point and having a moderately
[13:12] SPEAKER_02: realistic time frame? And I think I just made up a word there, but that's okay. It's so difficult.
[13:21] SPEAKER_02: So, we, you know, in two years, we want to be at F's, right? And knowing that that could shift and
[13:27] SPEAKER_02: change because everything COVID happened, right? That shift and changed a thousand different things.
[13:32] SPEAKER_02: But it's okay. How do we get there? What's that for step? So if that's that we're going to need more
[13:37] SPEAKER_02: staff, okay? How do we make sure that we have the right incoming finances to be able to
[13:42] SPEAKER_02: hire and train those staff members? And then from there, how does that start to kind of roll out?
[13:48] SPEAKER_02: So setting up all those different kind of silos that the business is going to need and having action
[13:55] SPEAKER_02: plans. So I guess the microgoals are more about kind of those mini action plans at the end of the day.
[14:00] SPEAKER_03: Leads up to big ones, right? Leads up to your final goal. Those setting those small goals leads up to
[14:04] SPEAKER_01: your final goal. And do you have, I have two questions. I'm going to start with one and I'm going to go
[14:08] SPEAKER_01: to different directions. Second, do you have a process or timeframe or anything that you use to
[14:13] SPEAKER_01: check those or do you kind of, you play it by ear and as it comes up or as it seems relevant,
[14:19] SPEAKER_03: you step into it. I feel like Margie has a timeframe, 100% for the way she or myself, it'll get there.
[14:28] SPEAKER_03: I don't know it, you know, like you do, you have something set in place every single day.
[14:35] SPEAKER_02: Yeah, and I think that, you know, that's one of the biggest things that I get kind of drowned in,
[14:41] SPEAKER_02: right? Is that my day to days are set up very, very well. My end goals are set up very, very well.
[14:46] SPEAKER_02: So it's actually that in-between check in and that honesty with myself and with Kellen for those things.
[14:53] SPEAKER_02: So I have found that it's better to bring in again, have an employee that's there to kind of do those
[14:58] SPEAKER_02: in-between checks coming from somebody else, pardon me, and not letting other things get in the way.
[15:07] SPEAKER_02: It's so easy for us to be like, oh my gosh, we're so tired, the kids were exhausting today.
[15:11] SPEAKER_02: We're going to bed at eight o'clock tonight. We'll deal with it tomorrow.
[15:15] SPEAKER_02: So it's really nice to be able to have people that we trust and that we can employ that say,
[15:20] SPEAKER_02: that's great. However, we still need X, Y and Z done today.
[15:24] SPEAKER_01: Yeah, and I appreciate that answer because I think that it's important that
[15:29] SPEAKER_01: everyone has different styles. There's no right way of doing it a wrong way. It's not margy.
[15:33] SPEAKER_01: Your style is not right. Kellen, your style is not wrong. They're different. So what is the,
[15:37] SPEAKER_01: how do you work together and then to your what you're saying, Margie, where's the opportunity to
[15:42] SPEAKER_01: bring to have an external lens or have something else to fill in where we're not strong?
[15:46] Speaker UNKNOWN: 
[15:48] SPEAKER_01: So I appreciate that.
[15:52] SPEAKER_01: You mentioned the pandemic, so I just want to COVID. So I want to flip this a little bit and ask how
[15:59] SPEAKER_01: was that for you? What was the, I'm imagining most of us, you had to make a lot of changes
[16:07] SPEAKER_01: as a result of COVID to those goals, to how things operated. So how was that as a growing business?
[16:16] SPEAKER_01: In Canada, how did that affect you? What was your experience?
[16:20] SPEAKER_02: So we decided that when COVID happened, it would be a great time to actually purchase to other
[16:27] SPEAKER_02: location. Great idea or not. I'm not sure. But we are doing a two and a bit years later.
[16:37] SPEAKER_02: So when we did that, they were two brick and mortar locations out in Alberta and Saskatchewan at
[16:42] SPEAKER_02: the time. So we knew we wanted to bring high peak online. That was the end goal for high peak.
[16:49] SPEAKER_02: So we were actually able to utilize this to help kind of push us towards that a lot faster,
[16:54] SPEAKER_02: just simply because everybody had to adapt to a online a lot quicker. So there was left
[16:58] SPEAKER_02: of that kind of learning curve and education process for our clients and new clients. So it was
[17:03] SPEAKER_02: really, really beneficial in that way. But we did also have to make choices, of course. So we
[17:08] SPEAKER_02: did close down our location in Orangeville, Ontario, the actual brick and mortar portion,
[17:13] SPEAKER_02: as well as our one out in Wayne Wright, Alberta. So there was a lot of big, big changes that way.
[17:19] SPEAKER_02: And then learning new programs, right? So we use like an educational platform to how all of
[17:24] SPEAKER_02: our information for our clients and an app. So kind of getting used to that. Having to figure out
[17:31] SPEAKER_02: to do all of the notes for that, the videos for that. And there was just a lot more steps involved
[17:36] SPEAKER_02: that we were not prepared for. We were able to kind of work through it, of course. But
[17:44] SPEAKER_02: it, I mean, it really did take a lot, right? We were both running the business from home.
[17:49] SPEAKER_02: We were both living at home together. We had just had our son at that point. So we had a new
[17:54] SPEAKER_02: born baby. And it just, yeah, it was a lot to take on. And it was really hard to start,
[18:00] SPEAKER_02: for like, I think a lot of people start to separate work from life and where it is one kind of
[18:07] SPEAKER_01: start and one kind of begin. Yeah. Kelli, I'm sorry, anything you want to add to that? I want to
[18:13] SPEAKER_03: make sure that. No, like I said, she can talk. She's good at it. No, it is. It's definitely
[18:21] SPEAKER_03: hard to when when you're both living at home, you have kids together, you're running a business
[18:25] SPEAKER_03: together. It's for me, I mean, turning it off. It's easy for Margie. It's not. So sitting down,
[18:31] SPEAKER_03: even in the morning, just saying, okay, this is what we're going to get done today. You do your
[18:35] SPEAKER_03: thing and we'll come back at the end of the day and make sure that we're on the same page still,
[18:39] SPEAKER_03: right? So because the things change all the time, especially being at home, especially when
[18:43] SPEAKER_03: the little ones crying or the other one has needs to know that, you know, there's always something
[18:47] SPEAKER_03: happening. So for us and being able to, for myself, anyways, to separate that was really
[18:53] SPEAKER_01: beneficial throughout the last two years. Yeah. So having moved to having expedited the move to
[19:02] SPEAKER_01: online, possibly not exactly what you wanted to, but it was expedited. How have, what has
[19:12] SPEAKER_01: that been like for you? Like what has, have you found it? What were some of the challenges,
[19:17] SPEAKER_01: what were some of the lessons you learned that maybe you're like, this worked really well or this
[19:21] SPEAKER_02: was not a good plan in moving online? Like for myself, the biggest thing that I learned was
[19:31] SPEAKER_02: we don't get to decide what people are looking for and how they're going to respond to things.
[19:37] SPEAKER_02: So as much as we think that this is going to be like a plus perfect, we've completely rolled this
[19:43] SPEAKER_02: out. What do you mean you can't use this? And then learning that maybe it's not as user-friendly as
[19:49] SPEAKER_02: we thought or it's the message that we're conveying isn't being received the same way that we want
[19:54] SPEAKER_02: to be. So that was one of the really big lessons that we learned is that it's really about listening
[19:59] SPEAKER_02: to our clients and much less about what we think our clients always need to hear is one of the big
[20:05] SPEAKER_02: lessons. And then the other kind of big lesson I learned is that we're not going to be able to
[20:12] SPEAKER_02: appease everybody. And that's a really, really hard lesson to learn especially when you start out.
[20:20] SPEAKER_02: We really wanted to, you know, if we could modify it, press a little or if we could change this or
[20:24] SPEAKER_02: you know what we'll let we can let this happen or do it became too much and it actually ended up
[20:30] SPEAKER_02: devaluating the program and the business. So really honing in on what we offer and offering it to
[20:38] SPEAKER_00: the people that need it. Yeah. Kellan, do you want to add any lessons or that you learned good or bad?
[20:49] SPEAKER_03: Learning how to use a computer to be honest with you. I would kind of test subject in the
[20:54] SPEAKER_03: beginning. I'm not I'm not I'm not great on computers. I'm not great with it. So learning the
[20:59] SPEAKER_03: different platforms and so when Margie picked a certain one to use and then she's like, okay,
[21:04] SPEAKER_03: you test it. You let us know how easy it is to use user friendly. We'd go that route sort of speak.
[21:11] SPEAKER_03: Yeah. So I mean, doing that, learning all of that, when we had to close down the the
[21:17] SPEAKER_03: orangeville store there, I love talking face to face. That's where I really love to interact with
[21:24] SPEAKER_03: people. It's it's fun. You get a better feel for it than on a screen sometimes, right? So
[21:29] SPEAKER_03: but yeah, just trying to adapt to that for myself was was really difficult. I'm still learning every
[21:35] SPEAKER_03: every day, right? But I mean, it's it's it's getting easier. I think it is the way to go for us
[21:42] SPEAKER_01: here in Ontario. Yeah. I can appreciate that. I think that moving online, there's lots of people
[21:50] SPEAKER_01: who had to who did not have a really strong base to even know where to start whether they were
[21:57] SPEAKER_01: users or they were running a business that had to to make that change. So I think it's a really
[22:03] SPEAKER_01: important perspective to share that this is real and this was real for a lot of people going through
[22:09] SPEAKER_01: this. Right. Yeah. So I know that I know that you have a program, but you also self physical
[22:20] SPEAKER_01: products as part of your business, correct? Yeah. So I'm curious. So tell us a little bit about that
[22:29] SPEAKER_01: and also like how having both things where you are offering a program of some sort and products,
[22:35] SPEAKER_01: those are can be now I'm going to say this I recognize there's overlap in those markets in terms
[22:41] SPEAKER_01: of people who go through the program presumably are also interested in the products, but they're also
[22:46] SPEAKER_01: it's a really different world the world of any sort of consumer package good and a program.
[22:52] SPEAKER_01: So what made you step in like where did that why where was that desire? How has it been exploring
[22:58] SPEAKER_01: that world? What has this been? I love that both of you are smiling as I'm asking this like you're
[23:02] SPEAKER_02: like yeah, we have thoughts. Yeah. Yeah. I know for for myself, I have not a real design background
[23:13] SPEAKER_02: by any regard, but at least enough knowledge. So this was we're talking super homegrown at the
[23:20] SPEAKER_02: time my office within our walk-in closet because that's the way the space rolled out in the house
[23:25] SPEAKER_02: with the kids and with everybody being there. So I spent a lot of time and a lot of frustration
[23:30] SPEAKER_02: even just creating the new labels for our supplement mind. So you know being in Photoshop and
[23:36] SPEAKER_02: making those kind of changes and those modifications and then going through that entire design process
[23:41] SPEAKER_02: was potentially one of the worst experiences of my life to be honest with you. I you know I
[23:49] SPEAKER_02: absolutely I thought I'd be finished it and be like look at how great this is and I feel so good
[23:54] SPEAKER_02: and I still don't have that feeling about it. I'm happy it's done. There's a process you have to go
[24:00] SPEAKER_02: through with health Canada approval and printing and all this kind of back and forth, but my
[24:06] SPEAKER_02: appreciation for brand specialists who do design like this now is higher than it's ever been.
[24:13] SPEAKER_02: And especially when it comes from like a lot of this is very homegrown for us at the end of the day
[24:17] SPEAKER_02: that we're like I can do that or I can figure it out right or I listen to X-Lire that I read a book
[24:24] SPEAKER_02: on it so I can do it. It's not it's not a way that way. So kind of getting those products to
[24:30] SPEAKER_02: fruition for myself was it was a big big struggle. It was it was a lot of work. I'm happy they are
[24:37] SPEAKER_02: they are done and approved by health Canada, but it was it was a lot and then Kellan can speak to
[24:45] SPEAKER_02: the rest of it. He handled all the actual product side of everything. So you know the shipping and
[24:53] SPEAKER_02: managing all the actual well essentially our entire cold-feller right now is a warehouse at the
[24:59] SPEAKER_00: end of the day. Yeah, Kellan, do you want to speak into that at all?
[25:06] SPEAKER_03: Making sure everything goes out properly to the right person especially with how Canada post is
[25:12] SPEAKER_03: or just any type of shipping right now everything's delayed so you get a lot of customers
[25:18] SPEAKER_03: coming and saying where is this where is this where is this and sometimes you're just your hands
[25:22] SPEAKER_03: are tied so making sure that you know it's out on time the shipping label is perfect because if
[25:27] SPEAKER_03: you don't get a unit number then it's coming back and then you got to reship it and then so there
[25:31] SPEAKER_03: you lose you lose money essentially if you have to keep sending things out and or if it gets lost
[25:38] SPEAKER_03: there's a there's a lot to go into it with with that. I mean you have to be it's slow and steady
[25:44] SPEAKER_03: sometimes so you got to make sure everything is perfect as hard as that like you're you know
[25:50] SPEAKER_03: there is no real perfect but as as best as you can. It's interesting because I think that we
[25:57] SPEAKER_01: often especially with physical products we don't always fully appreciate the logistics and
[26:07] SPEAKER_02: operational side of things until you're in it. Completely. Like how easy to say to yourself it's
[26:16] SPEAKER_02: okay we just have to do some shipping. Yeah well every that shipping. Yeah sorry no but it's like
[26:27] SPEAKER_02: matching up your inventory there's so much more to it than just printing a shipping label and my
[26:33] SPEAKER_02: advice to anybody is be kind to your Canada post employees they will get to know you they will get
[26:39] SPEAKER_02: to love you pre-printer labeled pre-package your items if you can you'll have a great relationship
[26:47] SPEAKER_02: and it really does streamline the cost of all of these packages but it does it feels like a simple
[26:52] SPEAKER_02: another simple thing to say right like we'll just get this shipping out and there'll be no problem
[26:56] SPEAKER_02: in our case a lot of times it's getting all the shipping ready we'll still packing up kids school
[26:59] SPEAKER_02: lunches while making sure that we're prepared people have full-time jobs in addition to this so we're
[27:04] SPEAKER_02: getting all those meetings ready for the day as well and it's there's a lot of moving pieces for us
[27:11] SPEAKER_02: to even get out the door by eight o'clock so everybody's moderately on time and that's typically
[27:16] SPEAKER_01: when our shipping goes out as well. Yeah of course all at the same time. Why would it be any other way?
[27:23] SPEAKER_01: Yeah. So before we wrap this up I'm going to ask each of you is there is there anything that you
[27:30] SPEAKER_01: want to emphasize or you want to leave our listeners with you know whether it's less than something
[27:37] SPEAKER_02: that you said something you want to add. I ask for help reach out to your network and by network
[27:44] SPEAKER_02: it doesn't need to be a big fancy group of professional x, y and z it could be a close friend
[27:51] SPEAKER_02: it could be a parent that's really good that spell checking for you it can be whatever but it
[27:56] SPEAKER_02: reach out to your network ask for help when you need it and trust people when you when you give them
[28:02] SPEAKER_01: those tasks. That's great thank you Margie Kellan do you have anything you want to add? Patience
[28:10] SPEAKER_03: it just I'm still hardest thing Jess being I know it sounds crazy because the world we live in
[28:16] SPEAKER_03: it's just it's go go go patience just take a step back it's it everything comes together you just
[28:22] SPEAKER_03: got to take a step back take a deep breath it'll happen we we have to say that to ourselves daily.
[28:30] SPEAKER_01: It's a really important reminder so for our listeners you can find out more about
[28:36] SPEAKER_01: Margie and Kellan at highpeaknutrition.com that will also be in the show notes
[28:42] SPEAKER_01: and you should definitely go check them out and check out what they're up to in the world.
[28:46] SPEAKER_01: Margie and Kellan thank you for being on the show today it's been really great getting to know you.
[28:51] SPEAKER_01: Thank you so much for having us. Absolutely and yeah and for the listeners thanks for listening
[28:56] SPEAKER_01: to Canada's podcast like comment and subscribe to all our channels to get the latest podcasts from
[29:01] SPEAKER_01: entrepreneurs across Canada.