Focusing on practical, confidence-building tools for women over 40

Jenepher Reynolds is a makeup artist turned beauty founder who spent years shaping how women are seen through editorial, film, television, and national campaigns in Canada. After noticing a lack of honest conversations around aging, hormonal changes, and confidence in beauty, she launched Jenn of Arch, a brand focused on practical, confidence-building tools for women over 40. Her work has been featured in outlets including Women’s Health, Byrdie, and PopSugar, and her Eyebrow I.D. System won a Beauty Tank award at the 2025 Make-Up in New York Show. Based in Charlottetown, PEI, Jenepher creates beauty solutions designed to help women look polished and feel confident at every age.

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