Brett Wilson, Owner of Multiple Businesses and Part Owner of the Nashville Predators Discusses the Short and Long Term Impact of COVID-19 on the Economy

Episode
Brett Wilson is a well-known Canadian entrepreneur and former dragon on Dragons’ Den on CBC TV. He is an...
Key takeaways
- Entrepreneurs need creativity, patience, and tenacity to navigate changing rules and confusion as businesses attempt to recover from pandemic shutdowns.
- Landlords should work collaboratively with their tenants rather than taking an adversarial approach, as their futures are tied to how they treat small businesses that employ 85% of Canadians.
- People are social creatures who will return to normal activities faster than forecasted because they crave connection and engagement that technology cannot fully replace.
- This is a man-made recession caused by shutdowns, not a cyclical long-term recession, which means recovery can happen more quickly than traditional economic downturns.
- During challenging times, businesses should focus on creating community goodwill and keeping staff engaged through initiatives that serve those in need and front-line workers.
Transcript
Full transcript page · Interactive episode
============================================================ TRANSCRIPTION WITH SPEAKERS ============================================================ [00:00] SPEAKER_00: It's Calgary's podcast on the Canada's podcast network. [00:05] SPEAKER_01: Hello, this is Mario Tonigüzi coming to you today with Calgary's podcast, a member [00:09] SPEAKER_01: of Canada's podcast network, where we talk to the entrepreneurs who are making it happen [00:15] SPEAKER_01: in Calgary, Alberta. [00:17] SPEAKER_01: So you can listen, discover, and engage. [00:20] SPEAKER_01: Our guest today is Brett Wilson, a well-known Canadian entrepreneur who is co-owner of [00:26] SPEAKER_01: Kaleigh's restaurants and pubs here in Calgary. [00:29] SPEAKER_01: He is also a part owner of the Nashville hockey team in the NHL and many other things. [00:34] SPEAKER_01: So Brett, let's start, just give me your perspective of the COVID virus and the pandemic and the [00:41] SPEAKER_01: impact that that has had. [00:44] SPEAKER_01: Let's start with yourself personally and your business operations. [00:48] SPEAKER_00: Well, I own a couple of gyms or one of them is called Rally Point in Calgary, Global [00:53] SPEAKER_00: Fitness in Colona. [00:55] SPEAKER_00: We've had to lay off everybody. [00:57] SPEAKER_00: We are actively invested thanks to DragonStent in a business out of Regina that had 150 employees [01:03] SPEAKER_00: making jewelry. [01:04] SPEAKER_00: We had to lay off everybody. [01:06] SPEAKER_00: That was probably the most emotionally difficult days of my business career, letting go groups [01:14] SPEAKER_00: of people and things like that. [01:16] SPEAKER_00: Then there was the negotiations as a landlord with some of my tenants. [01:19] SPEAKER_00: Then there were the negotiations as a landlord with my lenders, the banks that were giving [01:24] SPEAKER_00: us money. [01:25] SPEAKER_00: And so it was creating, instead of a growth opportunity, building businesses, which is [01:29] SPEAKER_00: something I love to do. [01:31] SPEAKER_00: This was all about preservation and keeping things from being destroyed. [01:35] SPEAKER_00: And I can tell you that mid-March was probably one of the most darkest places I've ever [01:40] SPEAKER_00: been in terms of my business career. [01:42] SPEAKER_00: Here we are now six weeks later. [01:45] SPEAKER_00: The world is coming out in recovery. [01:48] SPEAKER_00: I think we're coming out in recovery too slow. [01:51] SPEAKER_00: I think we're overestimating the concern that we need to have. [01:54] SPEAKER_00: We need to protect the elderly, to protect the infirm, protect the at risk, but we don't [01:59] SPEAKER_00: need to shut down the world. [02:00] SPEAKER_00: And so I think we've overreacted. [02:02] SPEAKER_00: My hope when I say that is that we come back faster than the headlines would let us believe. [02:07] SPEAKER_00: If you follow some of the mainstream media, the headlines would tell us that, believe [02:12] SPEAKER_00: it or not, they announced that we're going into a recession. [02:15] SPEAKER_00: I don't know why that had to be brought to the headlines because it's pretty obvious [02:19] SPEAKER_00: when you shut down the economy, you are effectively in a recession. [02:22] SPEAKER_00: But I'm optimistic that we will collectively turn a corner faster than the headlines would [02:28] SPEAKER_00: let us believe. [02:29] SPEAKER_01: Now, you mentioned Dragonsden. [02:31] SPEAKER_01: Obviously you were on Dragonsden a few years back. [02:34] SPEAKER_01: Well, you're well versed in the whole entrepreneurial world. [02:38] SPEAKER_01: What kind of qualities do businesses right now to survive this whole thing? [02:45] SPEAKER_00: Well, creativity, patience, tenacity. [02:50] SPEAKER_00: We're struggling with rules that are changing. [02:53] SPEAKER_00: Rules that are being announced and then a day later they're being modified and tweaked. [02:57] SPEAKER_00: We don't know really if bars and restaurants are open to someone want to go to a bar and [03:02] SPEAKER_00: order a beer from someone wearing full gear, you mask, a shield, any gloves. [03:08] SPEAKER_00: I mean, it's not a user-friendly environment. [03:11] SPEAKER_00: So, there's a lot of confusion as we start to come back into recovery. [03:15] SPEAKER_00: So that requires creativity, putting up with these challenges requires tenacity and then [03:21] SPEAKER_00: the classic passion that's needed to keep a business running. [03:25] SPEAKER_00: So we're testing everyone's entrepreneurial spirit. [03:29] SPEAKER_00: But, Mary, let's go back to 100, 200 years. [03:32] SPEAKER_00: The original farmers, the fur traders, the hunters, the fishermen, the people who opened [03:37] SPEAKER_00: up the West were the original entrepreneurs. [03:40] SPEAKER_00: And there was nothing easy in that run. [03:42] SPEAKER_01: Yeah, for sure. [03:43] SPEAKER_01: So what do entrepreneurs need to do from a business sense to survive? [03:50] SPEAKER_00: Well, that's quite a challenge. [03:51] SPEAKER_00: If I'm hoping that most landlords will be a little accommodating, I've certainly, I [03:56] SPEAKER_00: cut a deal with all of my tenants where I gave them some free rent immediately without [04:01] SPEAKER_00: asking. [04:02] SPEAKER_00: I gave them rent deferrals without asking. [04:05] SPEAKER_00: And every single tenant has signed on to the offer I gave them. [04:08] SPEAKER_00: Because I said, look, I want to meet you in the middle. [04:10] SPEAKER_00: I want you to be a long-term relationship. [04:13] SPEAKER_00: But I'm running into landlords in Calgary who are basically saying, you've got to pass. [04:17] SPEAKER_00: If you don't pass, now you've got to pass in the future. [04:20] SPEAKER_00: Completely adversarial in their approach. [04:22] SPEAKER_00: And I don't think that's in the community's interest. [04:24] SPEAKER_00: So it's been pretty hard on, call it restaurants and small business. [04:27] SPEAKER_00: And I've seen statistics that say that 85% of employment in Canada's small businesses. [04:33] SPEAKER_00: You would think that landlords would respect that their futures tied to how they treat [04:38] SPEAKER_00: their small businesses. [04:39] SPEAKER_01: So when you look forward and going forward, what's your biggest fear about the impact that [04:47] SPEAKER_01: this is going to have? [04:48] SPEAKER_00: Well, my question really, and it ties to your answers, your question, is how many people [04:53] SPEAKER_00: are willing to come back out almost right away? [04:56] SPEAKER_00: How many people are afraid for the rest of their lives? [04:59] SPEAKER_00: I happen to think that people being social creatures, people wanting to mix and mingle, [05:04] SPEAKER_00: whether their budget allows them to go to the corner bar or to travel and jump on a plane [05:09] SPEAKER_00: and go to a beach somewhere. [05:12] SPEAKER_00: I think people are going to exercise that right. [05:14] SPEAKER_00: And it's going to happen quickly. [05:16] SPEAKER_00: I just watch people walking the streets right now. [05:18] SPEAKER_00: I watch people crave contact and connection. [05:21] SPEAKER_00: And it's not like you need to man hug every person you run into. [05:25] SPEAKER_00: But people are looking forward to that opportunity to engage and connect again. [05:29] SPEAKER_00: And certainly Zoom and Facebook or FaceTime have given people an opportunity to connect [05:34] SPEAKER_00: in a different way. [05:35] SPEAKER_00: But it's not what we crave. [05:38] SPEAKER_01: Now you've mentioned, obviously, the social interaction, you've got businesses that [05:44] SPEAKER_01: seem to deal with that, right? [05:46] SPEAKER_01: That deal with that social interaction, whether they're restaurants or whether they're a [05:50] SPEAKER_01: hockey team or whether they're fitness centers. [05:53] SPEAKER_01: Do you think people have a short memory? [05:55] SPEAKER_01: And when this thing is over with, they're going to go back to normal or you think there's [06:00] SPEAKER_01: going to be a period of time where they're going to be kind of hands off being around people. [06:05] SPEAKER_00: Well, this example is different than SARS. [06:08] SPEAKER_00: It's different than H1N1. [06:10] SPEAKER_00: It's different than the bird flu or whatever. [06:13] SPEAKER_00: But still, I think people will come back faster than what's being forecast. [06:18] SPEAKER_00: That's just my sense of optimism that, you know, I work with a group of people who've [06:23] SPEAKER_00: learned to wash their hands 12 times a day up from once in the morning, maybe once at [06:28] SPEAKER_00: night. [06:29] SPEAKER_00: So I think we've got some new call it sanitary habits that are going to be a little different. [06:33] SPEAKER_00: That would be a positive. [06:34] SPEAKER_00: And I genuinely believe that people being social creatures are going to look to come together [06:39] SPEAKER_00: quicker and sooner than before casting right now. [06:43] SPEAKER_00: We're anxious to watch sport every once, even, and I don't know what the NHL is going [06:48] SPEAKER_00: to do. [06:49] SPEAKER_00: But I've seen the social media rumors that maybe they play an empty arena. [06:53] SPEAKER_00: Is well, I sign on to watch that absolutely because we're craving some active sport watching [07:00] SPEAKER_00: reruns has gotten old already. [07:02] SPEAKER_01: I want to get your take on a couple of other different kind of impacts. [07:06] SPEAKER_01: Number one, you know, a lot of retail experts are experts in consumer spending. [07:11] SPEAKER_01: Think there's going to be a trend towards frugality now because a lot of people have lost [07:16] SPEAKER_01: income, a lot of people lost a lot of wealth. [07:19] SPEAKER_01: But then there's the other side flip side of the coin say there's pent up demand. [07:23] SPEAKER_01: People have been not spending much money. [07:26] SPEAKER_01: So there's going to be a lot of money to be spent. [07:28] SPEAKER_01: What's your take on that? [07:29] SPEAKER_00: Well, I hate to be quoting Donald Trump, but he thinks that we're going to flip a switch [07:34] SPEAKER_00: and the economy is going to come back quite quickly. [07:37] SPEAKER_00: I happen to be on his side of the bell curve believing that we will come back quicker. [07:42] SPEAKER_00: I mean, has the economy been undermined? [07:45] SPEAKER_00: No, people have been hurt. [07:46] SPEAKER_00: Absolutely. [07:47] SPEAKER_00: But I think people have cut their cost of living dramatically by staying at home. [07:52] SPEAKER_00: They're not, some people are ordering in, but they're not. [07:56] SPEAKER_00: I'm told that paint is in short supply across Canada. [07:59] SPEAKER_00: So people are clearly doing paint jobs at a record pace. [08:03] SPEAKER_00: I believe that people's desire to engage will bring them back quicker than again, the [08:08] SPEAKER_00: headlines would have us believing. [08:10] SPEAKER_01: Okay, the other question about impacts from an investment point of view. [08:14] SPEAKER_01: What do you think that's going in terms of investors investing in businesses, whether [08:18] SPEAKER_01: it's real estate or different kind of adventures? [08:23] SPEAKER_01: Do you think that will be told down? [08:26] SPEAKER_00: Well, I'm in the process of finishing the design on two buildings, one for Windom Air [08:30] SPEAKER_00: BC and one for Kelona BC that I intend to build and they're 34 to 1000 square feet. [08:37] SPEAKER_00: And the engagement by the realtors, by the bankers, by the builders, by the designers [08:45] SPEAKER_00: and architects is extraordinary. [08:48] SPEAKER_00: Everybody's got is game on. [08:50] SPEAKER_00: And most importantly, the real term working with in both cases believes that people are [08:56] SPEAKER_00: lining us the curve, ask the hill that this COVID is created. [09:01] SPEAKER_00: So I really genuinely do believe the investors will come back. [09:05] SPEAKER_00: You know, are things different, are you know, the market price for rent is going to be less [09:08] SPEAKER_00: than it was. [09:09] SPEAKER_00: So that's going to change the market, but the cost of construction is going down. [09:14] SPEAKER_00: The cost of operations is going down. [09:16] SPEAKER_00: So I think this has set us back in terms of the economy and activity, maybe five years, [09:22] SPEAKER_00: but not 40 years. [09:24] SPEAKER_00: We're not back to the dark ages in any way, shape or form. [09:27] SPEAKER_00: And people talk about this recession that we're going into. [09:30] SPEAKER_00: Well, we're going into a man made recession, not going into a cyclical long term recession. [09:35] SPEAKER_00: We're going into a man made recession. [09:37] SPEAKER_00: We're literally making fun of Trump's analogy. [09:40] SPEAKER_00: We flip the switch off. [09:42] SPEAKER_00: The switch won't get turned on, but it's a slider as we dial it back up. [09:46] SPEAKER_00: As the world, I mean, Italy's back. [09:48] SPEAKER_00: There's millions of people mingling in a place that we thought might not make it. [09:52] SPEAKER_01: Yeah, for sure. [09:54] SPEAKER_01: Switching gears a little bit, just want to talk a little bit about your Kaley's venture. [09:59] SPEAKER_01: You've got something going on this month for people in terms of initiative. [10:03] SPEAKER_01: Maybe you could explain that for us. [10:05] SPEAKER_00: Well, what the staff at Kaley's decided to do, they've been jumping at the bit to do something. [10:10] SPEAKER_00: And we were looking at, you know, roadside, curbside delivery of somethings to someone [10:15] SPEAKER_00: and realized that we had an extraordinary line of pizzas that our chef had come up with. [10:20] SPEAKER_00: And we decided to give away 150 pizzas a day to those in need or those who are front line. [10:27] SPEAKER_00: And we have said basically very clearly, if someone self declares that they're in need [10:33] SPEAKER_00: and would like a free pizza, they'll get one. [10:35] SPEAKER_00: We're not going to discuss it or debate it. [10:36] SPEAKER_00: We need no facts. [10:37] SPEAKER_00: We need no identification. [10:39] SPEAKER_00: We need no information. [10:40] SPEAKER_00: Just simply 150. [10:42] SPEAKER_00: But we're opening up to sell pizza as well. [10:44] SPEAKER_00: So our hope is that we'll sell a bit of pizza, give away a bit of pizza, [10:49] SPEAKER_00: create some goodwill in the community, and keep some of my staff, the people that work at Kaley's, [10:54] SPEAKER_00: keep them engaged and doing good things. [10:57] SPEAKER_00: There's talk of the restaurants being able to open mid-March or mid-May rather coming up ahead of us. [11:02] SPEAKER_00: I don't know what that looks like. [11:03] SPEAKER_00: We just don't know. [11:05] SPEAKER_01: How important is it at this time when you go through periods of economic challenge and [11:11] SPEAKER_01: troubling times to have that community goodwill and spirit there on support? [11:17] SPEAKER_00: This is crave local support. [11:20] SPEAKER_00: And we're no different in that sense. [11:22] SPEAKER_00: It's going to cost us money to do this in terms of pumping out a couple of thousand pizzas [11:26] SPEAKER_00: for free. [11:28] SPEAKER_00: But the staff are happy to engage, happy to come back. [11:31] SPEAKER_00: We're losing money sitting there quietly. [11:34] SPEAKER_00: We'd rather lose a bit of money operating and creating some goodwill. [11:38] SPEAKER_00: We know that the front line people are doing a great job. [11:42] SPEAKER_00: We also know there's people in need. [11:44] SPEAKER_00: So as long as they're willing to come and pick it up, there's 150 pizzas a day to go out the door. [11:48] SPEAKER_01: Okay, super. [11:49] SPEAKER_01: One last question, Brett. [11:51] SPEAKER_01: And obviously, since I have you here, I can help captive. [11:54] SPEAKER_01: I can't let you go without asking this question. [11:57] SPEAKER_01: And it's regarding the oil patch in Alberta. [12:00] SPEAKER_01: First of all, how are you surprised or maybe not that there really hasn't been any support [12:07] SPEAKER_01: given to the oil patch from the federal government during this tough time? [12:12] SPEAKER_00: Well, when you think about the fact that Alberta has contributed almost a hundred billion [12:17] SPEAKER_00: dollars in the equalization formula, that the oil patch has generated over 200 billion of [12:23] SPEAKER_00: taxable wealth that's gone into Ottawa to not see something come back, especially when the [12:30] SPEAKER_00: federal government said that it would be days or hours about a month ago. [12:35] SPEAKER_00: We know that Catherine McKenna is working hard to keep fossil fuels in the ground. [12:40] SPEAKER_00: We know that there's an anti-energy component in Ottawa right now that's disappointing. [12:47] SPEAKER_00: Given the importance of the energy sector to the world, and especially to Canada, [12:52] SPEAKER_00: and in particular to Alberta. [12:53] SPEAKER_00: Now, we're suffering enough that the oil patch doesn't see, you know, [12:57] SPEAKER_00: world oil prices recovering quickly because of the stupidity of the Saudis and the Russian. [13:03] SPEAKER_00: So, but if that recovers, as demand recovers, as the economy starts to come back, [13:09] SPEAKER_00: we'll see demand increase and low oil prices are as stimulus in themselves for travel. [13:15] SPEAKER_00: I mean, the cost of filling my car yesterday was one half of what it was six weeks ago. [13:21] SPEAKER_00: So, there's going to be a stimulus for travel, a stimulus in a sense for farmers, for road [13:27] SPEAKER_00: longhalls. People who are active consumers. The question is, what can the government do? [13:32] SPEAKER_00: And there's proposals put on the table right now ranging from pre-purchasing oil at higher prices, [13:38] SPEAKER_00: to doing some sort of tax purchasing, repurchasing tax pools, to the possibility of reintroducing [13:45] SPEAKER_00: income trusts, but there's structural opportunities that the government hasn't acted on. [13:50] SPEAKER_00: And my hope is it's because they're designing them, not because they're ignoring Alberta. [13:55] SPEAKER_01: Okay. Is there anything one last message you want to leave with people and businesses [14:01] SPEAKER_00: and entrepreneurs during this time? This is a chapter. It's a chapter that will close. [14:07] SPEAKER_00: I believe we're going to be back in doing what we used to do, which is living. [14:11] SPEAKER_00: People talk about the new normal. I think we're going to be back closer to the old normal by the [14:16] SPEAKER_00: fall. And I would like that fall to start in July. Okay. Thanks for joining us today, Brett. [14:22] SPEAKER_01: Appreciate your time, Mario. Thanks for taking the time today to listen to Calgary's podcast [14:27] SPEAKER_01: on Canada's podcast network. We hope you enjoyed the show today. Make sure you sign up for our [14:34] SPEAKER_01: newsletters and write a review for us on iTunes and then connect with us on Twitter, Facebook, [14:40] SPEAKER_01: Instagram, LinkedIn at Canada's podcast. You can also check out what other entrepreneurs are [14:47] SPEAKER_01: doing across the country. See you next time.
