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TRANSCRIPTION WITH SPEAKERS
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[00:00] SPEAKER_01: Welcome to Canada's podcast, the number one podcast for entrepreneurs by
[00:06] SPEAKER_01: entrepreneurs. Hi, this is Angela Faye from Canada's podcast. As we launch into
[00:12] SPEAKER_01: 2020, it's essential that we engage and adapt to mega trends of the next decade.
[00:18] SPEAKER_01: In particular, the on-demand production and delivery that is birthing and
[00:23] SPEAKER_01: continuous to birth, the instant economy of things. And the continued increase in
[00:28] SPEAKER_01: global abundance. As the middle income population continues to rise driven by
[00:33] SPEAKER_01: the convergence of high bandwidth, low-cost communication, AI and AI-biz-aided
[00:40] SPEAKER_01: professional services, all of these things are being digitized, they are fully
[00:46] SPEAKER_01: demonetized and available to a rising population of people on their mobile
[00:51] SPEAKER_01: devices. Today, part of that professional services trend, you get to meet
[00:56] SPEAKER_01: Brett Colvin. He is the co-founder and CEO of GoodLawyer.ca. He's embracing
[01:03] SPEAKER_01: these mega trends and he's passionate of making sure that the most amount of
[01:08] SPEAKER_01: people possible can act that as a good quality legal services, the state
[01:12] SPEAKER_01: resilient and sustainable in business and life. So welcome Brett to Canada's
[01:18] SPEAKER_00: podcast. How are you? I'm doing good and thanks so much for having me, Angela.
[01:23] SPEAKER_00: It's exciting to be here and I look forward to sharing a little bit about my
[01:27] SPEAKER_00: journey and where we've gotten GoodLawyer to today. Well, let's just want
[01:32] SPEAKER_01: to try to tell me a little bit about your entrepreneurial journey because it's
[01:37] SPEAKER_00: an interesting pathway. Yeah, so for me, I mean, I've always been a bit of an
[01:43] SPEAKER_00: entrepreneur. I started my first so-called business when I was four, paying my
[01:49] SPEAKER_00: little brother to go find golf balls so I could sell them. So, you know, I've
[01:52] SPEAKER_00: always had this bit of an entrepreneurial itch since I was a kid and got to try
[01:58] SPEAKER_00: that out in a sort of grander scale for the first time during my undergrad.
[02:03] SPEAKER_00: I'm one of those painting franchises that I'm sure you've seen and that really
[02:07] SPEAKER_00: opened my eyes to what it was to run a real business. And once I got a taste,
[02:13] SPEAKER_00: I knew that one day I'd be running my own business again. I wasn't sure
[02:16] SPEAKER_00: where that was going to be managed to spend about three years in law school
[02:20] SPEAKER_00: and other four-praxing. So, it took me a while to get back here but
[02:24] SPEAKER_00: happy to say that that journey wasn't a waste and have managed to sort of
[02:29] SPEAKER_00: merge those two worlds in what we like to call GoodLawyer. So, tell me a little
[02:35] SPEAKER_00: bit about GoodLawyer. Absolutely. So, GoodLawyer is a platform that connects
[02:40] SPEAKER_00: entrepreneurs, startups, small business owners, with affordable legal help right
[02:45] SPEAKER_00: across the country. So, we connect those individuals with business-focused lawyers,
[02:51] SPEAKER_00: most of whom work independently as their entrepreneurs themselves, and we connect the dots. So,
[02:57] SPEAKER_00: we connect those business owners looking for legal help with these lawyers with a ton of extra
[03:01] SPEAKER_00: capacity and the right skill sets to help them with their specific problems. So,
[03:05] SPEAKER_00: you know, much like skip the dishes or Uber connects you with a driver or a meal. Good
[03:15] SPEAKER_01: means sense of how long you've been in business and how things are going rolling out so far.
[03:21] SPEAKER_00: Yeah. So, that's kind of a funny question because GoodLawyer has been percolating for a very
[03:26] SPEAKER_00: long time. I mean, I bought the domain and then a bunch of other domains in first year law
[03:31] SPEAKER_00: school without really any clue as to what I was going to be using it for. I had a conversation
[03:35] SPEAKER_00: that really struck me about GoodLawyer and that's really what people were looking for. So,
[03:38] SPEAKER_00: bought the domain on a whim and sat on it for a good six years.
[03:43] SPEAKER_00: Started building the product in my last year while I was still working at a big corporate law firm
[03:47] SPEAKER_00: in Calgary. The ideas were percolating and then eventually hired a software developer who worked
[03:52] SPEAKER_00: out of my apartment for the first 10 months while I was working at the office all day. We'd come
[03:58] SPEAKER_00: home and brainstorm at night and then left the corporate firm last year in February and then we
[04:06] SPEAKER_00: launched the first version of GoodLawyer April 2019. Launching a new startup is a rocky path to
[04:14] SPEAKER_00: say the least. So, we struggled to find traction that first year launched a totally new product
[04:20] SPEAKER_00: January 2020 focused on what we coined micro legal services. Really bites lies affordable legal
[04:26] SPEAKER_00: services like 15-minute advice sessions or per page contract reviews for 25 bucks and that is
[04:31] SPEAKER_00: what propelled us forward this year and this year, unlike last year, we've been seeing some
[04:37] SPEAKER_00: tremendous growth. So, really exciting time to be on the GoodLawyer team and also to just to be
[04:43] SPEAKER_00: in the world of law because it's changing faster than it has ever before. So, I'm going to come
[04:49] SPEAKER_01: back to that. I'm not going to lose that world of laws changing. I just as you even said leaving
[04:54] SPEAKER_01: the firm, I was that classic reading about the firm and the pop culture about the firm,
[05:02] SPEAKER_01: right? And what it means and the abuse of all these young lawyers and I don't know by reputation or
[05:09] SPEAKER_01: reality, I haven't worked at a law firm before. But tell me about the demise of the firm,
[05:15] SPEAKER_01: or the future demise of the firm. What's happening there that seems to be the trend?
[05:21] SPEAKER_00: Now, I was at a massive corporate law firm and we've seen one similar size law firm
[05:30] SPEAKER_00: go under in the last five years and I think that was the first time it ever happened. That was
[05:34] SPEAKER_00: called Hinenblakey and that was a huge storyline, massive firm, Cretchian, worked there and it
[05:40] SPEAKER_00: crumbled because I think at the end of the day that type of a partnership model that has been
[05:48] SPEAKER_00: really sort of stretched to its ends is a fickle organization just in the sense that there's not a
[05:56] SPEAKER_00: lot of retained earnings. There's not a lot of value baked right into the company. Really,
[06:01] SPEAKER_00: there's a brand, a strong brand and then they really are reliant on bringing in top-notch talent,
[06:08] SPEAKER_00: top-notch students and then young lawyers and then grooming them into being the best lawyers in
[06:13] SPEAKER_00: Canada where they go straight from me and my struggle when I was working at the firm was,
[06:19] SPEAKER_00: when you have a firm made up of 500 or 1000 lawyers across a country or for some of them now across
[06:25] SPEAKER_00: the world, it functions much like a corporation in the sense like a large corporation enterprise,
[06:33] SPEAKER_00: a lot of bureaucracy, not as nimble as a smaller partnership or a smaller organization would be.
[06:40] SPEAKER_00: And so I found that trying to push for innovation which has always been a major passion of mine was
[06:46] SPEAKER_00: challenging. So really that struggle to innovate on just some fundamental things like the billing model.
[06:54] SPEAKER_00: I mean billable hours permeate that way through the entire legal industry and even just going
[07:00] SPEAKER_00: back to my painting days when I was running a painting franchise, I learned how to estimate and
[07:06] SPEAKER_00: I was so confused why lawyers just were so adverse to estimating how much projects we're going to
[07:12] SPEAKER_00: cost and offloading all of that risk onto the client. Isn't how other services for the most part
[07:19] SPEAKER_00: are provided and lawyers have been sort of couched in this regulatory monopoly. So as I was saying,
[07:27] SPEAKER_00: the legal profession is couched in this regulatory monopoly that has in my view allowed lawyers to
[07:35] SPEAKER_00: rest on their laurels a little bit and not innovate in the ways that we've seen in so many other sectors.
[07:43] SPEAKER_00: You know, healthcare, financial services, these big fairly comparable areas from one sort of
[07:51] SPEAKER_00: perspective or another have been going through this rapid and enormous transformation and laws leg
[07:57] SPEAKER_00: behind. And that is really where I saw a massive opportunity to take the profession that I had just
[08:03] SPEAKER_00: gotten baked into and learned about and seen the problems from a new perspective being the lawyers
[08:08] SPEAKER_00: perspective. Because I think that's the interesting part from my experience is I got that insight as
[08:15] SPEAKER_00: lawyers were struggling to. At the big firms, they're getting punished with massive targets,
[08:22] SPEAKER_00: like hourly targets and at the small firms, they're struggling to find new clients and generate enough
[08:27] SPEAKER_00: revenue to keep the lights on. So I just got to see it from that perspective, which I feel like is
[08:32] SPEAKER_00: is really kind of hidden to a lot of people, lawyers are expensive and scary. I think a lot of people
[08:37] SPEAKER_00: could relate with that. But the fact that there was so much opportunity also on the lawyer side to
[08:41] SPEAKER_00: make things better is what really drew me into starting good lawyer and trying to build this bridge
[08:47] SPEAKER_00: that would make the delivery of legal services more enjoyable for everybody. When I get back to
[08:53] SPEAKER_01: enjoyable, we're going to touch on affordable, but really important right now is there's been some
[08:58] SPEAKER_01: regulatory reform that's impacting how legal services are delivered. Is that right? Sort of.
[09:06] SPEAKER_00: I would say that there's reform is definitely too strong of a word to use in Canada.
[09:12] SPEAKER_00: We are seeing for the first time in North America some pretty remarkable reform that is about to
[09:19] SPEAKER_00: take off on January 1st of next year down in Arizona. So they're opening the doors entirely to new
[09:26] SPEAKER_00: delivery models, non-lawyers having ownership in legal service providers. And these are things that
[09:32] SPEAKER_00: already occurred in the UK and Australia and other places in the world. But North America hasn't
[09:37] SPEAKER_00: taken that step yet. And in North America, both Canada and the US, lawyers are regulated at the
[09:44] SPEAKER_00: state or provincial level. So it's going to take more time for everybody to sort of get on board,
[09:49] SPEAKER_00: but it's really exciting to see Arizona taking that first step. And I have very high hopes with
[09:55] SPEAKER_00: how the access to justice crisis is going to improve in Arizona once they've allowed some more
[09:59] SPEAKER_01: bodies into that world and providing legal services. And would it be a fair comparison to say,
[10:05] SPEAKER_01: so like in Australia and the UK, where you know you have a conglomerate of say software developers,
[10:11] SPEAKER_01: and it's a CEO running the software development company, but that's not necessarily a developer
[10:17] SPEAKER_01: themselves. Right? So they're running the company. And so in your analogy is in those countries and
[10:23] SPEAKER_01: in Arizona now, you can have a CEO running a company that isn't necessarily the lawyer.
[10:28] SPEAKER_00: Yeah, I mean, we already see that at the big firms in Canada that, you know, they started,
[10:33] SPEAKER_00: I'd say in the last 10 years, hiring business specialists into the organization. But the
[10:39] SPEAKER_00: kicker with that is that those business specialists, you know, I'm sure they have a very nice salary
[10:44] SPEAKER_00: and bonus opportunity, but they can't own part of the law firm. They can't be equity holders
[10:51] SPEAKER_00: in the law firm because only lawyers can own law firms in Canada. So that's the distinction
[10:57] SPEAKER_00: or one of the many, but that's a key distinction with the UK and Australia is non lawyers can actually
[11:03] SPEAKER_00: have some skin in the game. And you know, as we see with businesses in all industries, equity and
[11:09] SPEAKER_00: incentivizes and aligns interest. So really excited to see how it plays out in Arizona. The law
[11:14] SPEAKER_00: side would be C just announced. I believe two days ago, they're going to be playing with an innovation
[11:19] SPEAKER_00: sandbox, which is sort of the half step to what they did in Arizona. They're kind of emulating
[11:26] SPEAKER_00: what's going on down in Utah. So, you know, it's not what I would have liked to have seen. I'd like
[11:30] SPEAKER_00: them to just open the doors and let companies like Goodlwere, you know, start filling that massive
[11:36] SPEAKER_00: unmet legal need that exists. But, you know, it's better than nothing. So it'll be interesting to see
[11:42] SPEAKER_01: how that sandbox plays out here in BC. So I've never heard that expression before. Apologies,
[11:47] SPEAKER_01: if it's commonplace, but an innovation sandbox, no, no, it was just released. But what is your
[11:54] SPEAKER_01: understanding or impression of what it is set out to achieve? It's a careful kind of,
[12:01] SPEAKER_00: let's test it out and see approach. The downsides to it are, it's risky for businesses to get
[12:10] SPEAKER_00: involved because it's a sandbox. It sort of has a timeline, a time horizon on it, where you,
[12:16] SPEAKER_00: you know, again, I just came in a couple of days ago. So I just had a kind of periphery look at it
[12:24] SPEAKER_00: with your innovative business model. They give you the green light and then they keep a close on
[12:29] SPEAKER_00: you for a couple of years. And then after a couple of years, and again, I don't know what the time
[12:32] SPEAKER_00: horizon is for the LSBC. That's what it was in Utah. They make a decision as to whether to keep
[12:38] SPEAKER_00: permitting you to do what you're doing or tell you, no, there's been public harm, which is really the
[12:43] SPEAKER_00: role of the regulator when it comes to legal services of public harm. Yeah, we haven't seen how any
[12:49] SPEAKER_00: of these sandboxes have played out in North America yet. I can tell you that doing the deep dives
[12:54] SPEAKER_00: in the UK, it was the competition board. I remember who was in Australia, but when they did the deep
[12:58] SPEAKER_00: dives into the effects of these more innovative business models, that weren't wholly owned by lawyers
[13:04] SPEAKER_00: and, you know, sort of clouded in the restrictions that exist across North America. The access
[13:10] SPEAKER_00: justice benefits were significant and material. So I always like to pull the stat out of the
[13:16] SPEAKER_00: field report, 77% of legal needs in North America go on met. And from my perspective, no, none of the
[13:24] SPEAKER_00: current rules can possibly justify a statistic like that. We're obviously not doing a very good
[13:30] SPEAKER_00: job as a profession. With this regulated monopoly, we have to provide the public with access to legal
[13:36] SPEAKER_00: services. And when you have 77% of them going on met, in my mind, that is a very clear issue that
[13:43] SPEAKER_01: needs to be addressed. Right. So how are you going about addressing it, either yourself or maybe in
[13:49] SPEAKER_01: any advocacy roles that you're involved in? And what's almost a measurable statistic that we
[13:58] SPEAKER_00: could aim for? Not exactly sure what you mean, but in terms of what we've done, I mean, we're still
[14:04] SPEAKER_00: a pretty young company, but already we've helped over 500 Canadians with pro-bonal legal services
[14:10] SPEAKER_00: totaling over $20,000 of worth. And that's over the platform. So if you're going to a traditional
[14:16] SPEAKER_00: law firm, you know, you can probably double triple that number, but we've been able to do that
[14:20] SPEAKER_00: because we've got access to super affordable high quality lawyers. And so our cost of services to
[14:27] SPEAKER_00: provide, you know, pro bono, if we're giving out promo codes, which is our primary way of doing so.
[14:32] SPEAKER_00: And we can talk about the promo code we're going to give to the listeners at the end of this.
[14:36] SPEAKER_00: Absolutely. But we've found that just by giving people access to fast, efficient legal help,
[14:41] SPEAKER_00: has been game changing for them. So I'm not sure if that's exactly what you're referring. Yeah,
[14:45] SPEAKER_01: no, it absolutely is. And I mean, they're even just reducing with a, you know, goal of, say,
[14:50] SPEAKER_01: reducing it from 77% of needs go unmet down to, we don't want to say, I mean, zero would be perfect,
[14:56] SPEAKER_00: right? But, yeah, I mean, reducing it from 77 to 76 would be a good start.
[15:05] SPEAKER_01: And if you could describe now, what are the most common questions or quick fixes that you're
[15:12] SPEAKER_00: able to provide it? Yeah. So the microservices for sure. And I'll get more into that in a second.
[15:18] SPEAKER_00: But I just wanted to draw parallel to like the effective Uber and Lyft on the transportation
[15:24] SPEAKER_00: industry and, you know, specifically taxis. So the taxi industry, if you now include Uber and Lyft
[15:29] SPEAKER_00: into that industry, I believe it's like tripled in size, certainly more than double. And what that
[15:36] SPEAKER_00: makes clear to me is in that space, there was this huge unmet demand that a taxi wasn't filling
[15:43] SPEAKER_00: because it was less convenient, more expensive, yada yada. The same thing exists in legal services,
[15:50] SPEAKER_00: except for, in my view, you know, having the right paperwork so, you know, your business is secure
[15:55] SPEAKER_00: or, you know, having someone, you know, going to court on your behalf, these to me are like more
[16:01] SPEAKER_00: fundamental important problems than how I'm getting to the grocery store or, you know, how I'm
[16:07] SPEAKER_00: getting to my friend's house tonight. I mean, that can be debated. But my point is simply,
[16:10] SPEAKER_00: there's this huge unmet legal need that a platform like good lawyer is going to be able to tap into
[16:17] SPEAKER_00: because people have these problems they want to get from A to B, you know, whether it's down the
[16:23] SPEAKER_00: street or whether it's in the courtroom. And platforms are the way that you can make that happen
[16:27] SPEAKER_00: way more efficiently and more efficiently means more affordably.
[16:31] SPEAKER_01: And then one thing that you keep that you mentioned is friendlier. It's pretty intimidating,
[16:37] SPEAKER_01: really. I mean, I've, I've, I've had lawyers on for a few different reasons, but can you describe
[16:43] SPEAKER_01: how working with good lawyer is, is even friendly or dare I say more fun than a traditional format?
[16:52] SPEAKER_00: Absolutely. And, you know, we, we, it's a little, it's a little bit of time and
[16:56] SPEAKER_00: cheap trying to make legal stuff fun because, you know, I, I am a lawyer and it's a lot of
[17:02] SPEAKER_00: drudgery as I learned in my first class ever at law school. But we put a smile on it. And if you
[17:07] SPEAKER_00: just go to the website, even good lawyer dot CA, it doesn't look like a normal offer in website.
[17:12] SPEAKER_00: And, you know, we're not trying to intimidate you and, you know, trying to justify our four,
[17:17] SPEAKER_00: five hundred dollar billable hours, all the prices are up front. We put on three educational webinars,
[17:24] SPEAKER_00: like almost on a weekly basis with good lawyers on the platform. And that coupled with a business
[17:30] SPEAKER_00: masterclass we're coming out with, that's going to be totally free. I'm not. It's a content. So,
[17:36] SPEAKER_00: we're just trying to provide just like trusted materials and trusted opportunities for business owners
[17:44] SPEAKER_00: to sort of dip their toes into the legal realm, get a little bit more educated, not because we're
[17:49] SPEAKER_00: trying to turn them all into lawyers. But just so they have some awareness of the issues that are,
[17:54] SPEAKER_00: you know, crossing their path as a business owner. And our focus is on business owners. But really,
[17:59] SPEAKER_00: it's with that free educational stuff that we're trying to reduce the barrier to understanding for
[18:03] SPEAKER_00: these business owners. And then just providing transparency when it comes to, and you know, who you're
[18:09] SPEAKER_00: working with, every customer can leave a review for their lawyer, which I've been so pleasantly surprised
[18:15] SPEAKER_00: to see that has a huge impact on lawyers. Like we had a lawyer yesterday, get a terrible review,
[18:22] SPEAKER_00: and he was distraught. And then we called the customer and, you know, fortunately she just accidentally
[18:28] SPEAKER_00: put one star instead of five because she was thinking that was the, because she gave us a drink.
[18:34] SPEAKER_00: Yeah, so she was just a little confused. And we got that resolved. But just seeing how motivated
[18:39] SPEAKER_00: lawyers are to get good reviews, to provide good service, and then having, you know, the good lawyer
[18:45] SPEAKER_00: team in the background for the customer or the client just makes a world of difference.
[18:51] SPEAKER_01: Are you recruiting more lawyers, Brett, at this point? What's your kind of onboarding process for
[18:58] SPEAKER_00: the actual lawyers side of things? For sure. So, I mean, we've got a pretty robust vetting process.
[19:05] SPEAKER_00: We're fortunate. The demand from the lawyer side is really high. I have lawyers reaching out to me
[19:12] SPEAKER_00: probably every three days, requesting to be on the platform. So I'm fortunate to have sort of a big
[19:18] SPEAKER_00: list of lawyers to draw on as we add. We've been really careful not to add too much one
[19:25] SPEAKER_00: to keep the lawyers on the platform as busy as possible. And make sure that, you know,
[19:29] SPEAKER_00: we're getting them up to speed on how to use the platform and how to sell services in this sort of
[19:34] SPEAKER_00: new transformative way, which seems so funny because it's just about fixed-feet up front pricing.
[19:40] SPEAKER_00: But in the legal world, it's transformative. And so we've just been working with like that core
[19:45] SPEAKER_00: group of lawyers to really get them up to speed. And then we've been adding slowly additional lawyers
[19:50] SPEAKER_00: as the demand increases. So we've got over 60 lawyers on the platform. About half of those lawyers,
[19:56] SPEAKER_00: we keep really busy. And that's definitely one of the, again, kind of surprised benefits that I've
[20:04] SPEAKER_00: been really excited to see is the community that we're building on both the customer, but even more
[20:12] SPEAKER_00: so on the lawyer side because you have all these sole practitioners, especially in COVID days,
[20:17] SPEAKER_00: working from home alone all the time. And good lawyer now creates this opportunity for them to
[20:23] SPEAKER_00: connect with other lawyers, start to build a bit of community, learn from each other, help each other.
[20:28] SPEAKER_00: And yeah, it's pretty good vibes all around right now.
[20:32] SPEAKER_01: Well, there is definitely a trend as far as I've had a co-working space and have a virtual office
[20:37] SPEAKER_01: here service in the amount of people that are in the professional services industry independent
[20:44] SPEAKER_01: that historically would have been in firms. Lawyers being a big, big section of them. I
[20:49] SPEAKER_01: quite surprised how many are independent now. And is there a regulatory shift that has allowed that
[20:59] SPEAKER_00: versus having to be part of a management firm? No, no, I think that is just a function of
[21:06] SPEAKER_00: the types of people and maybe the generational shift that we're starting to see.
[21:13] SPEAKER_00: You know, I'm 31 and I can tell you that a ton of my peers who I went to law school with or
[21:18] SPEAKER_00: who I worked with at the big firm, they're thinking about this because they want flexibility.
[21:24] SPEAKER_00: You know, they don't want to just be a slave to the to the hours they have to hit.
[21:29] SPEAKER_00: And yeah, they're all making pretty good money, but they're starting to see that that's not
[21:33] SPEAKER_00: the be all end all. And if they have ways to make enough money, but also have a greater sense of
[21:39] SPEAKER_00: freedom and purpose, that's becoming more attractive to them. So I've coined this one a couple times,
[21:45] SPEAKER_00: but I really do think that the future professional, their life's going to be defined by freedom as
[21:49] SPEAKER_01: opposed to prestige that it historically has been. I love it. Well, let's get into some
[21:55] SPEAKER_01: nitigrid as you are based in Vancouver. Is that right? So we've got a few offices. I'm in Vancouver
[22:01] SPEAKER_00: right now. The bulk of the team is in Calgary and I kind of hop between obviously less these days.
[22:09] SPEAKER_00: And then we've got a few folks out in Ontario and Toronto and Ottawa. Okay, and when you say
[22:14] SPEAKER_01: folks, what would what would your office look like in this day and age?
[22:19] SPEAKER_00: So we have for the past two years sort of bounced between co-working spaces and wherever I live.
[22:30] SPEAKER_00: Typically, I've been moving into houses with a little extra space, not quite the garage that you
[22:38] SPEAKER_00: know because we come the folklore stuff, but not so far off of that. We got the big whiteboard
[22:46] SPEAKER_00: nailed to the wall. We got the tables. And so the houses have been slowly getting just ever so
[22:52] SPEAKER_00: slightly nicer, but co-working spaces and the team working out of some section of my home is
[22:59] SPEAKER_00: pretty much how we've done it. I mean, we're really remote with lots of interaction. We're kind
[23:05] SPEAKER_01: of a remote team that hangs out all the time. That's pretty cool. And I think that is very much the
[23:10] SPEAKER_01: trend of most future firms. So you're well and truly ahead of the curve there. I want to get into,
[23:17] SPEAKER_01: is there any particular advantage of doing business now in a geographic location, Brett, from your
[23:24] SPEAKER_01: perspective, being a remote team, you're in three different communities with your with your staff.
[23:31] SPEAKER_01: You know, one thing we'd like to talk about at Canada's podcast is the fact that we are
[23:36] SPEAKER_01: national as is good lawyer dot c a. Is there a culture or uniqueness of doing business in BC,
[23:43] SPEAKER_01: let's say versus Alberta versus Ontario, or is it starting to erode?
[23:48] SPEAKER_00: I have maybe a little bit, but not much. I'd say, you know, the problems that we're trying to
[24:00] SPEAKER_00: do is just on the entrepreneur, but that's still pretty broad. So we're able to help entrepreneurs,
[24:04] SPEAKER_00: you know, wide variety of sectors. I mean, our secret sauce definitely is for tech companies,
[24:10] SPEAKER_00: because we can connect them with lawyers that they just will never find on their own.
[24:14] SPEAKER_00: But yeah, the problems that we're solving for both the lawyers and the business owners across Canada
[24:18] SPEAKER_00: are very similar. And so I think that's one of the benefits of what we're doing is able to
[24:23] SPEAKER_00: connect those dots. And with the launch of our new subscription service, good lawyer pro,
[24:28] SPEAKER_00: we're hoping to actually be able to start connecting the dots on the customer side more. So
[24:33] SPEAKER_00: you have pros, you know, business owners, networking with other business owners all, you know,
[24:40] SPEAKER_00: all over the country through the good lawyer community, because again, you know, you're stuck
[24:45] SPEAKER_00: in Calgary, you don't know people in Ottawa or Halifax. So we're trying to we're trying to connect
[24:50] SPEAKER_00: those dots on the community side in the exact same way that we've been successful doing it on the
[24:55] SPEAKER_01: lawyer side. Fantastic. So you mentioned a couple of juicy things that I want to sort of add some
[25:01] SPEAKER_01: value here. You mentioned the business masterclass. Can you expand a little bit on that?
[25:07] SPEAKER_00: Yeah, it's it's early days on that, but it looks like we're going to get a little bit of
[25:13] SPEAKER_00: funding budget, fingers crossed, to put together some really high quality videos. And those are going
[25:19] SPEAKER_00: to be strictly educational free that we're going to put out there to educate business owners.
[25:25] SPEAKER_00: And I can speak to this from my experience practicing, you know, lawyers have historically kept,
[25:31] SPEAKER_00: you know, the precedence, the information, everything, you know, behind a pretty closed doors.
[25:38] SPEAKER_00: And, you know, again, I can understand why giving that stuff away erodes a bit of their value.
[25:44] SPEAKER_00: But I think that as we see going forward, the lawyers role is going to move more away from
[25:50] SPEAKER_00: the commodity stuff that, you know, they're holding these precedents so tightly into higher value
[25:55] SPEAKER_00: ad areas and really being, you know, trusted advisors to the business as a whole beyond just doing
[26:00] SPEAKER_00: the paperwork. So to sort of lead the charge on that, we're, you know, this just ties directly
[26:05] SPEAKER_00: into the educational stuff we're already doing. So we're doing these webinars. The business
[26:09] SPEAKER_00: law masterclass is going to be an evolution of that. And it's going to be high quality video,
[26:14] SPEAKER_00: teaching business owners about the, you know, legal fundamentals that they should know about
[26:18] SPEAKER_00: if they're going to succeed. And we're stealing a lot of our sort of idea generation from some
[26:24] SPEAKER_00: amazing videos that well-simple did on investor education. So any sort of line in the sand,
[26:33] SPEAKER_01: and I realize it could be a bit flexible, but on your launch date for that?
[26:37] SPEAKER_00: The business masterclass, we just brought on a new legal intern who's going to be kicking off here
[26:42] SPEAKER_00: in the next couple of weeks, coupled with a couple of my advisors who are sort of, you know,
[26:46] SPEAKER_00: work on Goodlure off the side of their desk because they're still at the big firm. And then myself.
[26:51] SPEAKER_00: So the timeline I would, my best guess would be February launch of the business masterclass,
[26:56] SPEAKER_00: but I can't promise that yet.
[27:00] SPEAKER_01: Okay, well, we will keep watching. Maybe you and I need to get together for just a quick
[27:03] SPEAKER_01: five minute Friday and launch when you're ready to go to to let people think about it.
[27:07] SPEAKER_00: Absolutely. That would be terrific.
[27:09] SPEAKER_01: To find it online. Okay, cool. And the second, of course, was you mentioned the free advice sessions.
[27:15] SPEAKER_01: What's an offer there? What would you like to see with some of our listeners?
[27:20] SPEAKER_00: Yeah, so I'll mention two things. One is for any listeners. I'm not sure when this is going out,
[27:26] SPEAKER_00: but we've got 100 spots for our early access of our Goodlure Pro. Goodlure Pro is going to be
[27:32] SPEAKER_00: typically 49 bucks a month, gets you unlimited advice sessions, vetted templates, and access to
[27:38] SPEAKER_00: that community I was talking about. First 100 access users are going to get a month free. And, you know,
[27:44] SPEAKER_00: just in terms of comparing prices, a typical Goodlure advice sessions, 39 bucks a month. So,
[27:50] SPEAKER_00: if you're a business owner and you talk to a lawyer every month or two,
[27:54] SPEAKER_00: Pro is probably for you because the price point is so sweet. The offer for the listeners today.
[27:59] SPEAKER_00: So we've already filled 50 of that 100 slots. So if anybody hears this before the end of November,
[28:05] SPEAKER_00: jump on Goodlure.ca slash pro and you'll be able to access that. But then going forward until
[28:10] SPEAKER_00: February, I think is the date we kind of picked. If you use the promo code podcast on Goodlure.ca,
[28:17] SPEAKER_00: that'll get you a free advice session with any of the lawyers on the platform. So really simple,
[28:22] SPEAKER_00: you just hit the promo button when you're checking out and type in podcast. And the promo will apply
[28:28] SPEAKER_01: automatically if you're listening to this. Awesome. We're super excited to appreciate the value
[28:33] SPEAKER_01: ad for podcast listeners with Canada's podcast. We have the same market, which is business owners
[28:39] SPEAKER_01: and entrepreneurs across Canada. And I absolutely love entrepreneurs. They're my favorite people,
[28:44] SPEAKER_00: it's really like I like I just think they're they're so interesting. You know, I think entrepreneurs
[28:49] SPEAKER_00: see the world in a different way. They, you know, see the future and aren't just content sort of
[28:55] SPEAKER_00: continuing on with what they're doing in in the current status quo. So I just find my conversation
[29:01] SPEAKER_00: with entrepreneurs of all shapes and sizes are just so fascinating. So I feel lucky I feel lucky to
[29:07] SPEAKER_00: work with them all the time now. Like it's kind of fell into this a little bit, but I'm pretty
[29:13] SPEAKER_00: having man these days getting to deal with a lot of cool business owners across Canada.
[29:18] SPEAKER_01: Well, and if nothing else, I think that encapsulates the friendly and fun aspect of your business,
[29:23] SPEAKER_01: Brett. And I totally agree with you. So I'm going to add that it has been an absolute pleasure
[29:27] SPEAKER_01: pleasure getting to know you. And of course, product testing the good lawyer dot CA platform a
[29:31] SPEAKER_01: little bit myself. And happy to to promote it and encouraging more people to use the good
[29:37] SPEAKER_01: warriors of Canada across country on good lawyer dot CA. And you know, as we watch your company grow
[29:44] SPEAKER_01: and we expand more access to legal services for for our business community nationally. So thanks,
[29:50] SPEAKER_01: Brett. It has been a pleasure promoting you on Canada's podcast. Thank you so much for having
[29:57] SPEAKER_00: me, Angela. It's been a treat and I look forward to more discussions down the road.
[30:02] SPEAKER_01: You back. Sounds great.
