The Financial Consumer Agency of Canada is encouraging Canadians to have more conversations about money during November's Financial Literacy Month, with this year's campaign focused on building financial confidence and helping people make informed financial decisions.
The federal agency's 2026 campaign, under the theme "Talk Money," aims to highlight how everyday discussions about finances can help Canadians manage their money, plan for the future, recognize fraud and better understand available financial products and services.
The initiative also encourages businesses and community organizations to take part by sharing financial education resources and promoting financial well-being through activities planned throughout the month.
Campaign focuses on everyday financial conversations
The FCAC says discussing financial matters can help people navigate decisions and learn from the experiences of others. One area the campaign specifically highlights is fraud, noting that victims may be reluctant to share their experiences because of embarrassment or stigma.
Open conversations about fraud can help others identify warning signs, avoid scams and understand where to seek assistance, the agency said.
The campaign also encourages Canadians to regularly review their banking needs and consider whether their existing financial products and services remain appropriate.
Financial products, fees and promotional offers can change over time, and discussions about banking options may help consumers identify services that better meet their needs, according to the agency.
FCAC is inviting Canadians to participate in an activity called "If your wallet could talk…" by sharing a memorable conversation about money that influenced their financial journey.
Organizations are also encouraged to share stories about the effects of their financial literacy initiatives on social media using the hashtags #FLM2026 and #TalkMoney.
Organizations encouraged to participate
The agency says Financial Literacy Month relies on participation from national, provincial, territorial and community organizations, with collective efforts intended to increase access to financial education and build confidence among Canadians.
Organizations are encouraged to distribute reliable financial education resources, promote financial well-being in their communities and organize activities throughout November.
They can access campaign tools, resources and promotional materials through the FCAC's Financial Literacy Month campaign page. The agency is also asking participating organizations to register their initiatives so their contributions can be included in a broader picture of financial literacy efforts across Canada.
"Talking about everyday money moments is an important aspect of building financial confidence and navigating an increasingly complex and rapidly changing financial marketplace. Financial literacy is all about being able to navigate real-life financial decisions when it matters most--whether that's taking out a mortgage, managing debt, choosing financial products, or protecting ourselves from fraud," said Shereen Benzvy Miller, commissioner of the Financial Consumer Agency of Canada.
Financial Literacy Month has been observed in Canada every November since 2011.
The FCAC is mandated to protect the rights and interests of consumers of financial products and services in Canada. Financial literacy encompasses the skills and capacity to make informed financial decisions, as well as behaviours that contribute to positive financial outcomes.
An FCAC study cited in the announcement found that encouraging young women to talk about money significantly improved their financial confidence and financial behaviours.