Canadian parents are talking to their kids about money more than previous generations did, but a concerning gap in financial confidence is emerging between boys and girls. New TD research ahead of Financial Literacy Month reveals that boys as young as 6 years old are more than twice as likely as girls to strongly agree they're good with money (23% vs. 10%), despite 81% of parents discussing finances with their children at least monthly.
Key insights:
- 81% of parents say they discuss money with their children at least monthly, compared to just 47% of adults who recall having similar conversations growing up.
- 80% of children aged 6-17 are interested in money-related topics, including 78% of children aged 6-9, showing that financial curiosity starts early.
- Boys are more likely than girls to say they are very confident with money (22% vs. 13%) and more than twice as likely to strongly agree they are good with money (23% vs. 10%).
- While confidence is lower, girls are more likely to say learning from others would help them feel more confident about money (63% vs. 54% of boys).
Jayme Martin, District Vice President, Greater Hamilton Area, TD, discusses the survey.