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Josh Title headshot

How a maker defined success his own way

Céline Williams |

Cate & Levi was founded in 2008 after the CEO & Founder’s first son Levi was born. Although Josh Title graduated from law school and practiced corporate law, “making” has always been his true calling. His mom is an avid crafter and father a committed and successful small business owner. You may say that Josh is the perfect marriage of both!

As Josh and his wife awaited the birth of their first child, he noticed that there was a lack of one of a kind, responsibly made, and beautifully designed products for children. He decided to create a unique collection of products that would be intricately crafted and environmentally responsible. Josh started by designing a handful of stuffed animals made from upcycled sweaters. These quickly became their signature pieces distributed and collected around the world.

The Cate & Levi Collection is handmade at Josh’s studio in Toronto, Canada. Together with his talented production team, he oversee every aspect of this collection. All the materials are sourced as close to home as possible. This process cuts down on shipping and reduces the carbon footprint. Cate and Levi produces three distinct product lines: One Of A Kind Reclaimed Wool Finished Products, DIY Wool Crafting Kits, and Softy Polar Fleece Finished Products.


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