Roy Almog is a Calgary‑based entrepreneur, real estate broker, and innovator. He launched his career in the telecom industry while investing in residential properties, purchasing, renovating, and renting in the Edmonton area. Frustrated by conventional real estate commissions, Roy founded 2% Realty in May 2007, offering full-service representation with a low‑flat 2 % commission. Under his leadership, the brand rapidly expanded across Canada helping other agents adopt his low‑cost, tech‑savvy, full‑service approach.
Roy is known for his hands‑on style, answering his office phones personally and staying deeply involved in day‑to‑day client needs. He actively monitors the real estate markets and leads his team in delivering high‑touch service at competitive rates.
The revolutionary concept of low-cost, high-value real estate representation is truly Forward-thinking Real Estate Since 2007! This distinctive approach fundamentally shifts the value proposition for homeowners across the nation, allowing them to Save Your Money without compromising on the essential aspects of a successful property transaction. The core principle is that Saving Made Simple! should be an accessible reality, not a complex or degraded service experience. Roy Almog’s vision established 2% Realty as a robust, 100% Canadian Owned and Operated entity, deeply committed to leveraging local market knowledge while simultaneously developing a powerful national network of dedicated real estate professionals. This remarkable framework provides home sellers with exceptional financial advantages, definitively proving that full-service representation does not have to equate to the burden of exorbitant traditional commission fees.
The proprietary model strongly emphasizes full-service representation coupled with a transformative, industry-leading flat 2% commission structure, which presents a significant and welcomed contrast to the traditional, higher rates typically prevalent across the entire real estate industry. Clients instantly recognize the substantial financial difference this innovative structure contributes to their net proceeds upon the closing of their sale. By championing this client-centric system, 2% Realty has securely positioned itself as the most innovative Realty Network in Canada, successfully attracting and retaining highly skilled agents who are equally committed to delivering measurable, tangible value to every person they represent. The comprehensive full-service package provided includes everything sellers rightfully expect from a top-tier, professional brokerage: expert professional photography, thorough and detailed comparative market analyses, sophisticated strategic pricing recommendations, skillful negotiation tactics, and consistent, clear communication throughout the duration of the entire selling process.
A crucial and non-negotiable component of the brand’s commitment to its sellers is guaranteeing unparalleled market visibility and reach. Every property listed with the brokerage automatically receives Maximum Exposure On REALTOR.CA and Across Social Media Channels, thereby ensuring that the largest number of potential buyers, whether they are local, national, or international, are fully aware of the listing and its attractive features. This strategic, tech-savvy exposure is absolutely vital for successfully driving significant buyer interest and, ultimately, securing the best possible sales price in the most efficient timeframe. The integration of advanced, cutting-edge technology allows the entire operating network to function with unparalleled efficiency and transparency, directly reinforcing the sustainable low-cost business structure while always maintaining a superior, high-touch level of full-service delivery for all clients. This unwavering dedication to maximizing exposure is an integral part of the service commitment to every client who entrusts their highly valuable property sale to the 2% Realty brokerage.
Furthermore, the dedicated emphasis on providing genuine, deep expertise is always paramount to the company’s mission. Clients benefit immensely from the assurance that they will consistently Get Expert Advice From Real People, experienced REALTORS® who are thoroughly versed in complex local and national market dynamics. These dedicated professionals uphold the strict full-service mandate in every interaction, providing personalized, expert support from the initial consultation all the way through to the successful final closing procedures.
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