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Mitch Jacobsen headshot

On a mission to make the world a healthier place, one sip at a time

Mario Toneguzzi |

Mitch Jacobsen is a former engineer turned beverage entrepreneur. He is the receptionist, the janitor, and sometimes the CEO at Rviita [pronounced Ree – Vai – Tuh and short for ‘revitalize’] Energy Tea, which is a natural energy drink now carried in over 1200 stores across Canada and is a top selling energy drink on Amazon and recently listed in select Costco locations. When he’s not obsessing over how to cram more goodness into a sleek, eco-friendly beverage pouch, Mitch is probably brainstorming ways to make energy drinks that don’t make you feel like you’ve licked a battery. Armed with a passion for sustainability and fueled by his own product (literally), Mitch is on a mission to keep you awake and make the world a healthier place, one sip at a time.


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