Canada's #1 Podcast for Entrepreneurs 
Canada's #1 Podcast for Entrepreneurs
Multi-Channel Marketing
Multi-Channel Interactive Marketing & Advertising
THE ADVENT OF COOKIELESS MARKETING means its time to use a multi-channel interactive marketing model that connects and converts a known user/subscriber base. And that’s what we do. With average 30% open rates from 100k loyal subscribers/members and over 50k social impressions monthly, we have a loyal and engaged following. With Canada’s Entrepreneur you get these benefits.
FOCUS: You can target and connect with a loyal audience of entrepreneurs, business owners, and innovators across Canada and beyond.
REACH: You touch regional and national and global listener and viewer base.
BENEFITS: You obtain long-term impressions, extended reach, and a high ROI (4.9x average ROI on podcast advertising).
Podcasting with multi-channel communication is super effective
A recent ACAST study reveals that podcast advertising not only surpasses other media in brand building but is also highly effective in generating long-term sales. According to the study, podcast advertising delivers 4.9 times the return on investment (ROI), making it one of the most profitable media channels.
Podcast Advertising... By The Numbers
Let’s begin with latest numbers. Current Metrics and Milestones for Canada’s Entrepreneur are fantastic, and they just keep on improving. Updated Quarterly.
Canada’s Entrepreneur - Canada's #1 Podcast for Entrepreneurs | Stats To Date:
Over 850
Entrepreneur Podcasts
30%+
Average Newsletter Open Percentage
Split Gender Demographic
50/50
(approx.)
Age Demographics
18-54
Podcast advertising helps you generate more sales leads
According to Podsights data, podcast lead conversion rates are better or at least on par with other channels, and average purchase conversion rates increased by 19 percent in 2022. There was also an increase in visitors who purchased from an advertiser’s website after hearing a podcast ad.
Advertising With Canada’s Entrepreneur Gets Results
So, let’s start with the facts. Here are some of the brands that have worked with to generate demand for our clients.
Access an engaged and micro-targeted audience with multi-channel content
Micro-Targeting…the world of content streaming
Podcasting is different. It is micro-targeted. As a result, CPM is less important than time spent listening or viewing the podcast. By adding podcast advertising to your marketing plan, you can capture a dedicated and highly focused audience and deploy some deep and more authentic marketing messages.
Extended Reach and Repetition
When you buy a podcast and/or some episode advertising, it’s a one-time charge. However, because our podcast episodes stay up online your ad is also there to be heard or seen. And listeners can replay episodes, and you can link your site or emails to the podcast messaging.
Multichannel Marketing Support to Boost Coverage
And at Canada’s Entrepreneur it’s not just the podcast that tells your story, it’s our almost daily newscasts, bi-monthly newsletter and influential social presence that rounds up your coverage. So you make lasting impressions and views.
How Effective Is Podcast Advertising?
According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled ad types. This was corroborated by 86% of respondents. Podcast advertising has statistically shown to generate more than 4 times better brand recall in consumers than display ads. In a Nielsen survey, 70% of respondents reported that a podcast ad increased their awareness of a new product or service. This means that an overwhelming number of podcast listeners remember hearing an advertisement included in a podcast.
What is podcast advertising and how do you use it on Canada’s Entrepreneur?
Episode Ads
Podcast episode ads are the promotional breaks in the main podcast content. The ad is a pre- recorded Pre/mid roll message (normally 15-30 seconds) inserted into the content.5
Sponsored Podcasts
You can also choose a sponsored podcast where you pay for your product or service, or business to be promoted during a podcast, normally in an infotorial format.
Affiliate Performance Advertising
Performance-based campaigns that allow you access to the Canada’s Entrepreneur audience to elevate your brand and generate qualified leads. And we share in your success with a performance fee.
Partnership Podcast
Partner with us to create your own featured podcast series over a longer period. A branded podcast series allows the audience to have value-rich authentic content and raises positive brand awareness.
A 3-month sponsorship by ebay brought over 600,000 views and impressions from across the country
The Canada Entrepreneurs Target Audience
Demographics: Ages 18–54, equal gender split.
Attributes:
- 41 % own multiple businesses
- 32 % employ five or more staff
- 43% in business for over 10 years.
- 14% earn over $1 million annually.
Connect with them using Canada’s Entrepreneur advertising and sponsored podcasts.
Interactive Marketing, Advertising, Webinar, MasterClass & Event Options
3. Sponsored Newscast
PERFORMANCE MARKETING CAMPAIGNS
Collaborate with us to create performance-based campaigns, leveraging podcast episodes, newscasts, newsletters, webinars and social media to generate qualified leads.
STRUCTURE
- Ad placement across all platforms.
- Dedicated podcast/newscast series over 3, 6 or 12 months.
- Social engagement to drive results.
- Live webinar/outreach sessions
- We charge an initial setup fee and then share your success via affiliate sales commissions based on your product or service
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