Restaurateur

Michael Crooks is a hospitality professional who is always interested in new challenges. He has achieved success in all aspects of the hospitality service industry. Three years ago he decided to move over to entrepreneurship and his journey and success are really insightful for those thinking of making the break to independence.

His venture, aptly named Crooksy’s, exemplifies the ultimate realization of a dedicated professional’s vision, transitioning seamlessly from a successful career path to the demanding world of independent business ownership. This establishment, described proudly as a local pub and kitchen, stands as a cornerstone in the unique locale of the Hamilton Beach strip.

The setting itself is a special place, a truly remarkable small town contained within the boundaries of a large, bustling city, thoroughly overloaded with captivating local history. At the absolute core of this distinct area is its community—the enduring, vital heart that has kept the entire beach strip beating strongly for more than a century. Michael Crooks’s creation resonates deeply with this spirit. The patrons and residents form an eclectic group, comprising long-standing residents and new arrivals, all united by a shared, palpable sense of belonging.

They are a genuinely fun-loving and fiercely loyal bunch of individuals who celebrate their eccentricity with great enthusiasm and are always readily available and down for an undeniably good time. Crooksy’s serves not just as a pub but as a local speak easy and kitchen for this remarkable collective. The philosophy behind the operation is beautifully simple and profoundly effective: it is for the community and, crucially, run by the community.

There is an unwavering commitment to keeping things straightforward and authentic. Diners and regulars find nothing fancy, just consistently good, expertly prepared food, affordable, carefully curated drinks, and great company provided by both staff and fellow patrons. The atmosphere fosters camaraderie and connection, making it a true home away from home. The weekly specials are a testament to this community-focused approach, designed to provide value and entertainment. Tuesdays are dedicated to the popular Wing a Ding Ding Day/Night, offering a pound of wings for a ten-dollar bill. Wednesdays feature TIPPIN’ TALLBOYS, with domestic beers available for six dollars and fifty cents and craft selections for seven dollars and fifty cents, alongside tempting Burger Day Features. Thursdays host a lively Trivia night, kicking off sharply at 8 pm, and the Pint & Sammie deal provides a twenty-ounce pint and any sandwich with a side for twenty-two dollars. Fridays welcome WINE O’CLOCK, where house wine is just seven dollars and premium selections are nine dollars and fifty cents. Saturdays are reserved for TAPS & APPS, offering perfect weekend pairings, and Sundays are rightfully designated as SUNDAY FUNDAY.

The event specials further enrich the experience, including mouthwatering Fish & Chips served every Friday, Saturday, and Sunday. NFL games dominate Sundays, accompanied by specially curated food and drink deals for fans. Furthermore, ten-dollar wings are available during all live Leafs and Bills games, cementing Crooksy’s as the premier local spot for sports enthusiasts. Michael Crooks has successfully channeled his extensive background in hospitality service, including his deep understanding of operations, customer relations, and staff management, into creating this beloved, thriving establishment. His transition is more than just a change in title; it represents a dedicated pursuit of independence, offering a blueprint for professionals aspiring to make the formidable break into self-employment and entrepreneurial achievement.

The continuous flow of satisfied customers, the consistent positive feedback, and the pub’s integral role in the Hamilton Beach community are the clearest markers of Michael Crooks’s insightful and impactful success story. This is a journey defined by calculated risk, professional excellence, and a passionate, enduring commitment to superior service.

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