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Public Relations

PR Powerhouse Shares 20 Years of Wins

Shauna MacDonald is a PR powerhouse. When she announced she was opening her own firm, the consistent response was “It’s about time!” Known for her unique approach and breadth of experience, Shauna provides strategic public relations expertise to companies of all sizes throughout North America.

Prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Shauna has been at Brookline’s helm for 20 years and has cultivated long-standing client relationships and developed game-changing campaigns across all major business sectors.

Shauna’s dedication to exceptional public relations is evident in every successful campaign. Her strategic vision transforms ordinary communication efforts into truly extraordinary, memorable achievements. This level of professional commitment ensures that clients receive not just standard service, but comprehensive, industry-leading guidance designed for maximum impact and enduring success. The firm specializes in crafting narratives that resonate deeply with target audiences, bridging the gap between a company’s core values and public perception.

Brookline’s two decades of leadership under Shauna have cemented its reputation as a trusted partner in high-stakes communication. The team excels at navigating complex media landscapes, employing sophisticated techniques in crisis management, digital engagement, and traditional media outreach. They understand that modern public relations demands a multi-faceted strategy, blending data-driven insights with creative storytelling.

The foundation of Brookline’s success lies in its proactive, forward-thinking methodology. They anticipate market shifts and cultural trends, positioning clients to lead conversations rather than merely follow them. This proactive stance is critical for companies seeking to establish or maintain a dominant presence in their respective fields. Furthermore, the development of long-standing client relationships speaks volumes about the firm’s integrity, consistency, and ability to deliver tangible, measurable results year after year. Clients trust Brookline implicitly with their most sensitive and critical communications needs, a testament to the firm’s ethical practice and unparalleled reliability.

The game-changing campaigns developed at Brookline span a vast array of major business sectors, including technology, energy, real estate, finance, consumer goods, and non-profit organizations. In the technology sector, the firm has successfully launched disruptive products and repositioned established brands for growth. Within energy, they have navigated complex regulatory environments and fostered community trust. For real estate clients, they have generated significant buzz for landmark developments. The firm’s expertise in financial communications provides a crucial advantage during mergers, acquisitions, and IPOs, ensuring clear, compliant, and positive stakeholder communication. In the highly competitive consumer goods market, Brookline excels at creating viral campaigns that drive both brand awareness and direct sales. Their work with non-profits highlights a commitment to social responsibility, amplifying vital messages and securing essential funding and public support.

Shauna’s leadership style is characterized by mentorship and a relentless pursuit of excellence. She has cultivated a team of seasoned PR professionals who share her passion for strategic communication and client advocacy. This collective expertise allows Brookline to offer bespoke solutions that are highly tailored to each client’s unique challenges and objectives.

The commitment to innovation means constantly evaluating new platforms and communication tools, ensuring clients remain at the forefront of public discourse. The firm’s impact extends throughout North America, demonstrating an ability to scale strategic public relations expertise across diverse geographic and cultural markets. The consistent praise and accolades received by the firm are a direct reflection of Shauna’s vision, proving that effective, ethical, and strategic public relations is indispensable for corporate success in the 21st century.

Her firm is more than just a public relations company; it is a strategic asset for growth, reputation protection, and market leadership. The depth of experience across two decades has forged an organization capable of tackling any communication challenge, big or small, with unparalleled professionalism and strategic acumen. The firm continues to grow, adapting its proven approach to the ever-evolving media landscape, guaranteeing that every client engagement is met with the highest standards of strategic public relations execution, ensuring sustained visibility and influence for years to come across all major North American economic sectors.


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From Journalist to PR Powerhouse: How Jonathon Narvey Helps Tech Companies Shine

Jonathon Narvey is the CEO and Founder of Mind Meld PR, a Vancouver-based public relations agency specializing in securing media coverage for tech companies. Before establishing Mind Meld PR, Jonathon built his career as a journalist, primarily covering business and technology topics. He also held various marketing and communications roles within the tech sector, further honing his expertise.

On social media, Jonathon frequently shares valuable tips for companies aiming to secure news coverage, paired with insightful and feisty commentary on the media industry and current events.

A storyteller at heart, Jonathon leads a talented team dedicated to delivering impactful results. While his team operates globally, Jonathon is based in downtown Vancouver, British Columbia, at the heart of the west coast’s thriving tech hub.


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Advice from the co-founder of a leading global influencer talent management agency

Emily Ward is the co-founder of Canada’s leading global influencer talent management agency Shine Talent Group. Emily transformed her PR agency (which she had for 10+ years) into a full influencer talent management agency. In this session we discuss, knowing when to make a change, knowing when it’s time to bring on a business partner, and how to find the right person.


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Ellen Parker has a proven track record of strong leadership and helping businesses thrive

Ellen Parker is a pillar in the Calgary community as a leader and an active volunteer – serving on a variety of Boards and Committees.

Ellen Parker is the founder and CEO of PARKER PR, the public relations firm based in Calgary with clients across Canada and in New York City. She has a proven track record of strong leadership and helping businesses thrive through creating and implementing thoughtful communication strategies.

Prior to founding PARKER PR, Ellen worked in New York City for the Institute for Children and Poverty and for boutique PR firms representing a variety of celebrities, hotels and small businesses. In Canada, Ellen has worked for the Alberta government, Word Fest: Banff Calgary International Writers Festival, the Calgary Food Bank and the Calgary Philharmonic Orchestra.

Ellen sits on the Board of Directors for the Famous 5 Foundation, the Calgary Philharmonic Orchestra Foundation Board of Trustees, the Chair of the Hillhurst Parent Council, the Mount Royal University Public Relations Advisory Committee and an ongoing volunteer for the Brenda Strafford Centre, a home for women and children fleeing domestic violence.

Ellen is one of Avenue Magazine’s Top 40 Under 40 Alumni and a recipient of the Mayors’ Excellence Award for her work as the Manager of Education and Outreach with the Calgary Philharmonic Orchestra. Ellen is most proud of her family – including her parents, husband and her two boys, her team at PARKER PR, and her commitment to volunteerism.


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Shauna MacDonald, One of Canada’s Leading PR Pros Shares How to Tackle Communications in 2021

Shauna McDonald is is one of Canada’s leading PR pros. As the Principal & Founder of Brookline Public Relations in Calgary, Shauna has seen many successes as the company enters its 16th year.

Resiliency and accountability have been her mantras for the last year, and Brookline PR has fought through and adapted. Through Zoom meetings, maintaining consistency, and creating a fun environment with the Culture Team, Shauna and her team grew closer and more empathetic towards each other while managing virtual collaboration.

Brookline continues to provide its clients across Canada with the expertise needed for crisis communication, proactive and reactive messaging, and creative ideas. With a keen attention to detail, Brookline elevates brands and helps them achieve excellent results and positive.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Daniela Kelloway

Daniela Kelloway is a veteran PR and communications professional (http://clutchpr.com/), writer, and tech startup founder. She has spoken at conferences around the world, walked A-list celebrities down red carpets, and broken world records. Kelloway is a yogi, has three children and splits her time between Toronto and Prince Edward County. Her latest venture BooknBrunch, a tech platform for book clubs, is on a mission to reconnect the world in real life through books and food.

Shauna MacDonald

Shauna MacDonald is Principal and Founder of Brookline Public Relations, one of Canada’s leading boutique PR agencies. Starting her career in Boston and following in her father’s entrepreneurial footsteps, Shauna launched Brookline in 2004 after serving as Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Now in its 15th year, Brookline delivers creative ideas, solid results, and a fresh approach (as a non-billable agency!) to countless brands across Canada, defining new industry standards for excellence and delivering newsworthy and memorable moments.