An entrepreneur juggling two different businesses

August 8, 2025 0:21:54

Cynthia Navarrete is the founder of Jacarandaeco, a slow fashion brand rooted in sustainability, ethical production, and comfort — built entirely without paid ads. With a background in environmental engineering from the University of Calgary, she transitioned into entrepreneurship to build a life that aligned with her values, especially after becoming a mother.

Alongside Jacaranda, Cynthia runs a digital marketing practice that helps Canadian businesses grow through SEO, AI integration, and Generative Engine Optimization (GEO). She specializes in helping founders, consultants, and teams increase their discoverability across search engines and AI platforms like ChatGPT and Perplexity — without burning out, relying on constant posting, or paying for ads.

She recently launched her new course, The Visibility System: SEO + AI + GEO, a practical framework for growth-minded professionals who want to scale their online presence in the AI era. It’s available now at a special launch price for Canada Month.

Jacarandá offers women’s organic cotton leggings, emphasizing comfort and quality. The detailed clothing categories include all items, tops, and bottoms, ensuring a comprehensive selection for the discerning customer. Their commitment extends to activewear, covering activewear tops and activewear bottoms, designed for movement and sustainability. A selection of loungewear, including loungewear tops and loungewear bottoms, is available for ultimate relaxation. The full range of tops encompasses all bras, tank tops, and sweatshirts and longsleeves, providing options for various occasions and temperatures. The bottoms collection is extensive, featuring shorts, leggings, pants and joggers, all adhering to the brand’s ethical standards.

Customers can also take advantage of the bundle and save options, making sustainable fashion more accessible. Beyond clothing, the brand offers various accessories and maintains a journal for insightful content. For customer convenience, Jacarandá provides free shipping on orders over $110CAN in Canada and USA, coupled with hassle-free returns. New additions frequently arrive, such as the New! Bestsellers section and the Black Organic Cotton Collection, sometimes featuring only 5% spandex for flexible wear. Recent product launches also include the New Pima Cotton Luxe Knit Collection, offering superior softness and durability. The company structure is supported by essential business information, including a size guide, detailed shipping policies, an About Us section, and Contact Us information for any queries.

A comprehensive FAQ addresses common questions, while detailed Returns & Exchanges, Privacy Policy, and Terms of Use ensure transparency. The brand also focuses on partnerships, offering an opportunity to Become a Retailer. Savings opportunities are frequent, such as the Holiday / Cyber Week savings, providing customers with a chance to ENJOY 50% OFF. The brand encourages continued engagement through a subscription to get special offers, free giveaways, and once-in-a-lifetime deals. Jacarandá is a proud provider of women’s organic cotton leggings, alongside other new, bestsellers, and clothing items. They feature all clothing, all tops, all bottoms, all activewear, activewear tops, activewear bottoms, all loungewear, loungewear tops, and loungewear bottoms. The complete selection includes all tops, all bras, tank tops, sweatshirts and longsleeves, all bottoms, shorts, leggings, pants and joggers. This sustainable clothing selection also provides bundle and save opportunities and accessories for a complete lifestyle. The brand promotes free shipping on orders over $110CAN in Canada and USA. They also offer hassle-free returns. Customers can check the size guide, shipping details, about us page, contact us section, faq, returns and exchanges, privacy policy, and terms of use for detailed information. The black organic cotton collection is a highlight, often featured with holiday cyber week savings. The new pima cotton luxe knit collection is an excellent option for comfortable and luxurious wear. The focus remains on sustainable, ethical, and comfortable clothing options for all women, prioritizing the founder’s environmental values and commitment to slow fashion principles.

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PR Powerhouse Shares 20 Years of Wins

August 4, 2025 0:19:55

Shauna MacDonald is a PR powerhouse. When she announced she was opening her own firm, the consistent response was “It’s about time!” Known for her unique approach and breadth of experience, Shauna provides strategic public relations expertise to companies of all sizes throughout North America.

Prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Shauna has been at Brookline’s helm for 20 years and has cultivated long-standing client relationships and developed game-changing campaigns across all major business sectors.

Shauna’s dedication to exceptional public relations is evident in every successful campaign. Her strategic vision transforms ordinary communication efforts into truly extraordinary, memorable achievements. This level of professional commitment ensures that clients receive not just standard service, but comprehensive, industry-leading guidance designed for maximum impact and enduring success. The firm specializes in crafting narratives that resonate deeply with target audiences, bridging the gap between a company’s core values and public perception.

Brookline’s two decades of leadership under Shauna have cemented its reputation as a trusted partner in high-stakes communication. The team excels at navigating complex media landscapes, employing sophisticated techniques in crisis management, digital engagement, and traditional media outreach. They understand that modern public relations demands a multi-faceted strategy, blending data-driven insights with creative storytelling.

The foundation of Brookline’s success lies in its proactive, forward-thinking methodology. They anticipate market shifts and cultural trends, positioning clients to lead conversations rather than merely follow them. This proactive stance is critical for companies seeking to establish or maintain a dominant presence in their respective fields. Furthermore, the development of long-standing client relationships speaks volumes about the firm’s integrity, consistency, and ability to deliver tangible, measurable results year after year. Clients trust Brookline implicitly with their most sensitive and critical communications needs, a testament to the firm’s ethical practice and unparalleled reliability.

The game-changing campaigns developed at Brookline span a vast array of major business sectors, including technology, energy, real estate, finance, consumer goods, and non-profit organizations. In the technology sector, the firm has successfully launched disruptive products and repositioned established brands for growth. Within energy, they have navigated complex regulatory environments and fostered community trust. For real estate clients, they have generated significant buzz for landmark developments. The firm’s expertise in financial communications provides a crucial advantage during mergers, acquisitions, and IPOs, ensuring clear, compliant, and positive stakeholder communication. In the highly competitive consumer goods market, Brookline excels at creating viral campaigns that drive both brand awareness and direct sales. Their work with non-profits highlights a commitment to social responsibility, amplifying vital messages and securing essential funding and public support.

Shauna’s leadership style is characterized by mentorship and a relentless pursuit of excellence. She has cultivated a team of seasoned PR professionals who share her passion for strategic communication and client advocacy. This collective expertise allows Brookline to offer bespoke solutions that are highly tailored to each client’s unique challenges and objectives.

The commitment to innovation means constantly evaluating new platforms and communication tools, ensuring clients remain at the forefront of public discourse. The firm’s impact extends throughout North America, demonstrating an ability to scale strategic public relations expertise across diverse geographic and cultural markets. The consistent praise and accolades received by the firm are a direct reflection of Shauna’s vision, proving that effective, ethical, and strategic public relations is indispensable for corporate success in the 21st century.

Her firm is more than just a public relations company; it is a strategic asset for growth, reputation protection, and market leadership. The depth of experience across two decades has forged an organization capable of tackling any communication challenge, big or small, with unparalleled professionalism and strategic acumen. The firm continues to grow, adapting its proven approach to the ever-evolving media landscape, guaranteeing that every client engagement is met with the highest standards of strategic public relations execution, ensuring sustained visibility and influence for years to come across all major North American economic sectors.

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Musicians are entrepreneurs

July 2, 2025 0:34:32

Being a musician and and looking for gigs is is an ongoing process. You’re always selling yourself. They’re always looking for work. But so many of them have other jobs, because that’s what pays the bills.

This podcast is a little different, more of a book review with an entrepreneurial focus. David Eisenstadt, who’s a founder and longtime owner of CPGR a well know communications company is also a very well-known author of a number of books that cover Jewish performers that run under the name Musicians Under The Radar. you know, it’s really interesting to find out what jazz trumpeter, Freddie Stone, Anvil’s heavy metal guitarist, Steve Lips Kudlow, Lorne Green, Robbie Robertson, even singer-songwriter Mendelssohn, Joe have in common. They are all talented Jewish Musicians who appear in David’s latest book. This interview is a little different, because, of course, all these musicians have an entrepreneurial flair as they’re creating their own their own content and selling it. And, of course David is a long time entrepreneur which makes this even more interesting.

Find out more and check at David’s latest book MUSICIANS UNDER THE RADAR – 46 Notable Canadian Jewish Performers on Amazon or go to www.undertheradarbook.com.

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Be patient, it is a journey

June 25, 2025 0:29:07

Adam Hislop creates videos and movies that help people communicate clearly and effectively. Along with the rest of his team at Atomic Spark, he produces commercials, brand films, promotional videos, website videos, and training materials.

And he’s been doing it successfully for the past twenty five years – so he has some great stories to tell us.

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Reducing the amount of money spent on services

June 12, 2025 0:27:09

Now with Schooley Mitchell I’m helping entrepreneurs save money, which means effectively make money by reducing the amount of money they spend on services.

Stan has over twenty five years experience in management and business consulting. He currently helps business clients of all sizes realize greater profitability and improved cashflow by optimizing their expenses in a range of basic business services such as telecommunications, electronic payments, software licenses, small package shipping, waste management, uniforms and facility supplies. He latest venture being a Strategic Partner of Schooley Mitchell, North America’s largest independent cost reduction consulting organization. For many years Stan’s been a global business unit leader, advanced technology marketer and an innovation advisor to startups, SMEs and innovative entrepreneurs. He’s also an active investor, avid reader and public policy wonk.

#expenseoptimization #costreductionanalysis #expensemanagement #expensereduction #businessconsulting

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How Purpose-Driven Brands Win With Great PR

June 11, 2025 0:19:18

Cathy Cowan is an entrepreneurial success in marketing communications. With more than two decades of agency leadership, she collaborates with nonprofits, agencies, and socially conscious businesses to create communications that drive meaningful change.

She began her career actually working for me and then moved to non profits and PR agencies including Big Brothers Big Sisters of Canada, Weber Shandwick and GCI Group, honing my expertise in strategy, management and gold-standard communications. She founded Cowan & Company Communications, a full-service marketing communications agency, where for nearly 20 years led award-winning campaigns and social impact communications for top-tier brands including L’Oréal Paris, Kraft, Jamieson Vitamins and Food Banks Canada. Her work earned more than 15 industry awards, and Cowan & Company was named IABC Toronto’s “Boutique PR Agency of the Year” four times between 2007 and 2017.

Cathy currently serves on the Board of Directors for the Canadian Center for Women’s Empowerment, Board of Advisors for Women’s Nonprofit Network and volunteer as a mentor and Ovation Awards judge for IABC Toronto.

She now focuses all skills and passion for “doing good” at C&C Consulting where she leads integrated marketing communications for nonprofits and corporate social impact programs. Her continual goal is to help purpose-driven organizations transform their communications and maximize their social impact.

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Marketing Results. No Headaches.

April 23, 2025 0:18:35

Keenan Beavis is a Metis entrepreneur in British Columbia. He’s founder of Longhouse Branding & Marketing and the recipient of the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business. He’s also an alumni of EY’s Entrepreneurs Access Network.

Stay Connected with #CanadasEntrepreneur!

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Why Every Marketer Needs to Get Up to Speed on AI

January 2, 2025 0:21:24

Ryan Walker is CEO and Managing Partner of Central Station, an independent creative agency based in Toronto. Central Station has been at the forefront of blending experiential marketing, digital innovation, and AI-driven strategies for top global brands like Spin Master, Nike, and Dior.

Ryan brings a unique perspective to the conversation around disruption in marketing. With a background in engineering and over 20 years in the creative industry, he’s led Central Station in revolutionizing how brands engage with consumers through immersive, tech-forward experiences.

Ryan will give us insights into how technology is transforming the way brands build relationships with consumers and how agencies like Central Station are pushing the boundaries of marketing in the digital age.

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Tobyn Sowden – EY Entrepreneur of the Year 2024 – Regional Award Winner

December 18, 2024 0:30:34

Phil Bliss, Founder of Canada’s Podcast interviews Tobyn Sowden after receiving the Award November 26, 2024.

EY Entrepreneur Of The Year National Award winners:

Tobyn Sowden | Redbrick (Pacific)

Denis Jones | Deveraux Group of Companies (Prairies)

Clive Kinross | Propel Holdings (Ontario)

Hakan Uluer | The Bertossi Group (Atlantic)

Ken Harris | Plusgrade (Québec)

National Honouree Citations:

Jeff Dirks | KBL Environmental Ltd.

Terry Raymond | Fire & Flood Emergency Services Ltd.

Mina Mekhail | Freshr Sustainable Technologies Inc.

The Canadian entrepreneurs in the EY Entrepreneurial Winning Women™ North America Class of 2024 and the EY Entrepreneurs Access Network Canadian Class of 2024 were also honoured at the awards show. These programs support high-potential women entrepreneurs and Black and Indigenous leaders by providing access to networks, advisors, learning and resources to help scale their businesses. All three entrepreneur programs are part of EY’s 30-year commitment to fostering entrepreneurship in Canada at every stage of the growth journey.

The 2024 National independent judging panel comprised Tania Clarke, Corporate Director; Andreea Crisan, President and CEO, ANDY Transport; Arlene Dickinson, General Partner, District Ventures Capital; Joanna Griffiths, Founder and President, Knix and Kt by Knix; Ashif Mawji, Managing Director, ScaleGood Fund LP; Kristi Miller, Managing Partner, Krystal Growth Partners; Imran Siddiqui, Managing Director, Ontario Teachers’ Pension Plan.

This year’s program national sponsors are TSX Inc., Air Canada, The Printing House, The Globe and Mail and Hillberg & Berk.

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A Trailblazer in Sales and Marketing with Over Three Decades of Mastery!

November 7, 2024 0:24:17

Embarking on a remarkable journey in the realm of B2B along with B2C sales and marketing, Tony Scaffeo has dedicated more than 30 years to mastering the intricacies of sales processes, training, and management.

His career, marked by significant milestones, began with a stellar performance at Soundsaround Inc., a prominent consumer electronics retail chain based in Calgary.

As Vice President Tony distinguished himself as a top-notch revenue generator, outperforming competitors across Canada and significantly contributing to Soundsaround’s growth witnessed an exponential increase in annual sales, soaring from $5 million to a staggering $50 million.

Tony’s innovative approach led to the creation of the iconic “12-hour Liquidation Sale,” a landmark event in Canadian retail history.

This event alone generated a breathtaking $4 million in sales from a single location in just one day, setting a national record.

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