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An entrepreneur juggling two different businesses

August 8, 2025 Fashion & Garments, Marketing & Advertising 0:21:54

Cynthia Navarrete is the founder of Jacarandaeco, a slow fashion brand rooted in sustainability, ethical production, and comfort — built entirely without paid ads. With a background in environmental engineering from the University of Calgary, she transitioned into entrepreneurship to build a life that aligned with her values, especially after becoming a mother.

Alongside Jacaranda, Cynthia runs a digital marketing practice that helps Canadian businesses grow through SEO, AI integration, and Generative Engine Optimization (GEO). She specializes in helping founders, consultants, and teams increase their discoverability across search engines and AI platforms like ChatGPT and Perplexity — without burning out, relying on constant posting, or paying for ads.

She recently launched her new course, The Visibility System: SEO + AI + GEO, a practical framework for growth-minded professionals who want to scale their online presence in the AI era. It’s available now at a special launch price for Canada Month.

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PR Powerhouse Shares 20 Years of Wins

August 4, 2025 Marketing & Advertising, Public Relations 0:19:55

Shauna MacDonald is a PR powerhouse. When she announced she was opening her own firm, the consistent response was “It’s about time!” Known for her unique approach and breadth of experience, Shauna provides strategic public relations expertise to companies of all sizes throughout North America.

Prior to starting Brookline, Shauna was Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Shauna has been at Brookline’s helm for 20 years and has cultivated long-standing client relationships and developed game-changing campaigns across all major business sectors.

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Musicians are entrepreneurs

July 2, 2025 Events & Entertainment, Marketing & Advertising, Media 0:34:32

Being a musician and and looking for gigs is is an ongoing process. You’re always selling yourself. They’re always looking for work. But so many of them have other jobs, because that’s what pays the bills.

This podcast is a little different, more of a book review with an entrepreneurial focus. David Eisenstadt, who’s a founder and longtime owner of CPGR a well know communications company is also a very well-known author of a number of books that cover Jewish performers that run under the name Musicians Under The Radar. you know, it’s really interesting to find out what jazz trumpeter, Freddie Stone, Anvil’s heavy metal guitarist, Steve Lips Kudlow, Lorne Green, Robbie Robertson, even singer-songwriter Mendelssohn, Joe have in common. They are all talented Jewish Musicians who appear in David’s latest book. This interview is a little different, because, of course, all these musicians have an entrepreneurial flair as they’re creating their own their own content and selling it. And, of course David is a long time entrepreneur which makes this even more interesting.

Find out more and check at David’s latest book MUSICIANS UNDER THE RADAR – 46 Notable Canadian Jewish Performers on Amazon or go to www.undertheradarbook.com.

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Be patient, it is a journey

June 25, 2025 Communications, Events & Entertainment, Marketing & Advertising, TV & Film 0:29:07

Adam Hislop creates videos and movies that help people communicate clearly and effectively. Along with the rest of his team at Atomic Spark, he produces commercials, brand films, promotional videos, website videos, and training materials.

And he’s been doing it successfully for the past twenty five years – so he has some great stories to tell us.

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Reducing the amount of money spent on services

June 12, 2025 Business, Economics, Finance, Investment, Marketing & Advertising, Media 0:27:09

Now with Schooley Mitchell I’m helping entrepreneurs save money, which means effectively make money by reducing the amount of money they spend on services.

Stan has over twenty five years experience in management and business consulting. He currently helps business clients of all sizes realize greater profitability and improved cashflow by optimizing their expenses in a range of basic business services such as telecommunications, electronic payments, software licenses, small package shipping, waste management, uniforms and facility supplies. He latest venture being a Strategic Partner of Schooley Mitchell, North America’s largest independent cost reduction consulting organization. For many years Stan’s been a global business unit leader, advanced technology marketer and an innovation advisor to startups, SMEs and innovative entrepreneurs. He’s also an active investor, avid reader and public policy wonk.

#expenseoptimization #costreductionanalysis #expensemanagement #expensereduction #businessconsulting

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How Purpose-Driven Brands Win With Great PR

June 11, 2025 Communications, Marketing & Advertising 0:19:18

Cathy Cowan is an entrepreneurial success in marketing communications. With more than two decades of agency leadership, she collaborates with nonprofits, agencies, and socially conscious businesses to create communications that drive meaningful change.

She began her career actually working for me and then moved to non profits and PR agencies including Big Brothers Big Sisters of Canada, Weber Shandwick and GCI Group, honing my expertise in strategy, management and gold-standard communications. She founded Cowan & Company Communications, a full-service marketing communications agency, where for nearly 20 years led award-winning campaigns and social impact communications for top-tier brands including L’Oréal Paris, Kraft, Jamieson Vitamins and Food Banks Canada. Her work earned more than 15 industry awards, and Cowan & Company was named IABC Toronto’s “Boutique PR Agency of the Year” four times between 2007 and 2017.

Cathy currently serves on the Board of Directors for the Canadian Center for Women’s Empowerment, Board of Advisors for Women’s Nonprofit Network and volunteer as a mentor and Ovation Awards judge for IABC Toronto.

She now focuses all skills and passion for “doing good” at C&C Consulting where she leads integrated marketing communications for nonprofits and corporate social impact programs. Her continual goal is to help purpose-driven organizations transform their communications and maximize their social impact.

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Keenan Beavis headshot
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Marketing Results. No Headaches.

April 23, 2025 Indigenous, Marketing & Advertising 0:18:35

Keenan Beavis is a Metis entrepreneur in British Columbia. He’s founder of Longhouse Branding & Marketing and the recipient of the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business. He’s also an alumni of EY’s Entrepreneurs Access Network.

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Ryan Walker Headshot
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Why Every Marketer Needs to Get Up to Speed on AI

January 2, 2025 Marketing & Advertising, Tech 0:21:24

Ryan Walker is CEO and Managing Partner of Central Station, an independent creative agency based in Toronto. Central Station has been at the forefront of blending experiential marketing, digital innovation, and AI-driven strategies for top global brands like Spin Master, Nike, and Dior.

Ryan brings a unique perspective to the conversation around disruption in marketing. With a background in engineering and over 20 years in the creative industry, he’s led Central Station in revolutionizing how brands engage with consumers through immersive, tech-forward experiences.

Ryan will give us insights into how technology is transforming the way brands build relationships with consumers and how agencies like Central Station are pushing the boundaries of marketing in the digital age.

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Entrepreneurs are the driving force behind Canada’s economy, and we’re here to support them every step of the way. For exclusive insights, tips, and success stories from Canada’s top business leaders, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn, and Twitter.

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Tobyn Sowden – EY Entrepreneur of the Year 2024 – Regional Award Winner

December 18, 2024 Business, Communications, Marketing & Advertising 0:30:34

Phil Bliss, Founder of Canada’s Podcast interviews Tobyn Sowden after receiving the Award November 26, 2024.

EY Entrepreneur Of The Year National Award winners:

Tobyn Sowden | Redbrick (Pacific)

Denis Jones | Deveraux Group of Companies (Prairies)

Clive Kinross | Propel Holdings (Ontario)

Hakan Uluer | The Bertossi Group (Atlantic)

Ken Harris | Plusgrade (Québec)

National Honouree Citations:

Jeff Dirks | KBL Environmental Ltd.

Terry Raymond | Fire & Flood Emergency Services Ltd. 

Mina Mekhail | Freshr Sustainable Technologies Inc.

The Canadian entrepreneurs in the EY Entrepreneurial Winning Women™ North America Class of 2024 and the EY Entrepreneurs Access Network Canadian Class of 2024 were also honoured at the awards show. These programs support high-potential women entrepreneurs and Black and Indigenous leaders by providing access to networks, advisors, learning and resources to help scale their businesses. All three entrepreneur programs are part of EY’s 30-year commitment to fostering entrepreneurship in Canada at every stage of the growth journey.

The 2024 National independent judging panel comprised Tania Clarke, Corporate Director; Andreea Crisan, President and CEO, ANDY Transport; Arlene Dickinson, General Partner, District Ventures Capital; Joanna Griffiths, Founder and President, Knix and Kt by Knix; Ashif Mawji, Managing Director, ScaleGood Fund LP; Kristi Miller, Managing Partner, Krystal Growth Partners; Imran Siddiqui, Managing Director, Ontario Teachers’ Pension Plan.

This year’s program national sponsors are TSX Inc., Air Canada, The Printing House, The Globe and Mail and Hillberg & Berk.

 

Join Our Community of Canadian Entrepreneurs!

Entrepreneurs are the driving force behind Canada’s economy, and we’re here to support them every step of the way. For exclusive insights, tips, and success stories from Canada’s top business leaders, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn, and Twitter.

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Tony Scaffeo headshot
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A Trailblazer in Sales and Marketing with Over Three Decades of Mastery!

November 7, 2024 Business, Marketing & Advertising, Sales, Tech 0:24:17

Embarking on a remarkable journey in the realm of B2B along with B2C sales and marketing, Tony Scaffeo has dedicated more than 30 years to mastering the intricacies of sales processes, training, and management.

His career, marked by significant milestones, began with a stellar performance at Soundsaround Inc., a prominent consumer electronics retail chain based in Calgary.

As Vice President Tony distinguished himself as a top-notch revenue generator, outperforming competitors across Canada and significantly contributing to Soundsaround’s growth witnessed an exponential increase in annual sales, soaring from $5 million to a staggering $50 million.

Tony’s innovative approach led to the creation of the iconic “12-hour Liquidation Sale,” a landmark event in Canadian retail history.

This event alone generated a breathtaking $4 million in sales from a single location in just one day, setting a national record.

Join Our Community of Canadian Entrepreneurs!

Entrepreneurs are the driving force behind Canada’s economy, and we’re here to support them every step of the way. For exclusive insights, tips, and success stories from Canada’s top business leaders, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn, and Twitter.

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