From Colleagues to Co-Founders: The Bridge Medical Communications Story
Lorie Spence and Carolyn Pritchard founded Bridge Medical Communications, which was built to fill the patient and healthcare provider gap in the healthcare system.
With a combined 40 years in Business and Healthcare Comms, Lorie and Carolyn witnessed the challenges facing the industry. This ignited their passion to bridge the gap between the industry and patients. Bridge’s vision is to empower healthcare professionals to optimize patient outcomes through innovative communication tools, creative solutions, and strategic collaboration. With their unique expertise.
The fundamentals of evidence-based medicine have the power to improve and change lives dramatically. Bridge’s core focus is to optimize the impact of medical innovations with specialized communications that are clear and impactful. They strive to make a positive and enduring impact on patient-centred care, helping their clients excel in our “new normal” with virtual education and engagement strategies. Bridge Medical Communications was founded on the fundamental belief that medical innovations and the established principles of evidence-based medicine possess the power to save and change countless lives for the better. Through over thirty years of collective experience within the specialized healthcare space, the founders observed complex challenges facing a quickly evolving industry; these issues could no longer be ignored or simply tolerated. Consequently, Lorie and Carolyn set out intentionally to address these persistent challenges by starting a dedicated boutique medical communications consultancy back in 2012.
The business is, genuinely, at its heart, about bridging the critical gap between the innovative industry and the actual patient population. The team believes wholeheartedly that specialized communications directed toward healthcare professionals play an absolutely pivotal role in successfully optimizing the potential impact of medical innovations across the entire healthcare landscape and—ultimately—on the individual patient’s life and health journey. Their defined mission is to transform the entire healthcare landscape through specialized communications delivered precisely to healthcare practitioners and purposefully make change through comprehensive information, essential education, and proactive engagement. Their defined purpose is to bridge the inherent gap between emerging industry innovations and frontline healthcare professionals to make a deeply positive and enduring impact on patient-centred care practices.
The dedicated specialists come from strong medical and science backgrounds, ensuring they completely “get” the technical, complex side of the client’s work and support it robustly with highly-trained, articulate communications specialists. This comprehensive approach is designed to achieve the necessary, measurable effect and desirable outcomes, effectively working to inform, educate, and truly engage the target audience. They are connected and fully informed, knowing all key stakeholders in the dynamic healthcare ecosystem: including practicing physicians, influential key opinion leaders, regulatory bodies, important patient associations, and necessary media organizations. Bridge is further supported by an established team of expert advisors and reliable partners working across a multitude of diverse therapeutic areas, including life-saving oncology, critical respiratory care, vital cardiovascular health, specialized medical cannabis therapies, and many more key areas. With deep access to critical, proprietary insights, current data, and fundamental research materials, the entire organization effectively has its finger securely on the pulse of modern healthcare practice.
The team prides itself on being astute and adaptable. They know exactly when to be technical and when to adopt a more creative approach. They know precisely when to optimize a strategy and when to minimize complexity. This vital quality allows the firm to make substantially more accurate decisions, execute all campaigns effectively and efficiently, reliably increase margins of success for their clients, and ensure a genuinely greater, lasting impact. When a client needs to reach their specific healthcare practitioner audience to fully optimize the significant impact of their medical innovation and valuable solutions—they can confidently turn to Bridge. From high-level consultancy and essential education programs to targeted, professional communication tactics, their proven, customized solutions are specifically designed and tailored to perfectly fit all client needs and desired goals. They boast a great, diverse portfolio of satisfied clients, spanning many critical industries: including major PHARMACEUTICAL corporations, advanced BIOTECH firms, influential MEDICAL & HEALTHCARE ASSOCIATIONS, respected MEDICAL SOCIETIES, and key THERAPEUTIC PATIENT ASSOCIATIONS. The team members engage daily with patients and healthcare professionals to navigate deeply complex challenges through innovative medical communications tactics, always employing a human-centered approach. They deliver science-driven communications that effectively support healthcare professionals, strongly empower individual patients, and reliably spark better outcomes through absolute clarity and genuine connection, fostering creative thinking, innovative problem-solving techniques, and a relentless pursuit of improvement for all tools and solutions offered.
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