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Coaching & Consulting

Helping create businesses that are not only profitable but truly impactful

Shawn Freeman is the founder of Impactful MSP, a coaching business dedicated to helping Managed Service Providers scale, lead, and grow beyond seven figures. After building and successfully exiting his own MSP and then partnering to build a second one, Shawn now coaches other MSP owners to create businesses that are not only profitable but also truly impactful. He believes an exceptional MSP business empowers its owner, uplifts its team, delivers real value to clients, and strengthens the community it serves. With deep experience in technology, leadership, mentorship and entrepreneurship, Shawn provides the strategic insight MSPs need to shift from overwhelmed operator to confident, visionary leader.


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Driving Innovation Where Tech Meets Strategy

Dan Swayze is a seasoned executive leader with over 20 years of experience driving growth, innovation, and transformation in high-tech companies. Renowned for defining and executing technical strategies that enable cloud migration, automation, and data-driven decision-making. Adept at aligning business and technology goals to deliver scalable, secure, and high-performing solutions. Dan is passionate about mentoring talent, fostering a culture of innovation, and building high-performing teams. He thrives at the intersection of technology and strategy, driving measurable results and sustained business success.


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Investing in a franchise does reduce entrepreneurial risk but it does not guarantee success

Stephan and Kimberley Lafreniere are growth-oriented and insight driven senior executive with a track record of success in developing and implementing strategies and tactics to drive profits in the retail sectors.

Stephan has held progressively senior roles within the planning, merchandising, and branding disciplines at iconic Canadian retailers including Canadian Tire Corporation, Hudson’s Bay Company, Loblaw Companies Ltd., and Sears Canada Inc. Kimberley has an equally impressive retail career after working for iconic brands like Sears, HBC, and Sobeys, loving what I do every day. Building that new program and watching the guests fall in love with it is a thrill.

In 2021 Stephan and Kimberley invested in a Schooley Mitchell franchise. Schooley Mitchell is the largest independent cost reduction consulting firm in North America, with offices from coast-to-coast in the United States and Canada. On average, they reduce essential business service expenses by 28% and have delivered over $540 million in documented savings to our clients to date.

Stephan and Kim are passionate about saving money for their clients and helping them grow their business. Schooley Mitchell delivers expertise to companies of all sizes from all industries, offering a broad range of services aimed at reducing costs and

All Schooley Mitchell fees are self-funded from the savings generated. If savings aren’t found, our clients don’t pay – a truly risk-free and mutually beneficial model.


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Helping Veterans Succeed in Business and Beyond

Joe Blanchard is a results-oriented Senior Executive. He runs VeCATS to assist Soldiers and Veterans transition into Corporate Canada with the right skills to be successful. VeCATS provides a 4 Step Process for veterans 1. Soft-Skills, 2. Hard Skills, 3. Internship, 4. Job Placement. And his primary focus today is to help Veterans move into the entrepreneurial sector successfully. Joe is a former veteran and has travelled the military, corporate and entrepreneurial roads. A proven performer Joe moves easily from vision and strategy to implementation and follows through. He is an innovative and strategic thinker, with sound business judgement and proven analytical, troubleshooting, and critical thinking abilities.


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Cut Costs & Grow Fast: Shaun Stratton’s Strategy

Shaun Stratton has spent his career as an expedition leader, international leadership consultant, professional speaker, and bestselling author. He is the founder of the International Vegan Film Festival and World Tour. In 2022, he joined the Planted Expo as an account manager, overseeing vendor and sponsor relations for Planted’s Toronto Expo, helping to maximize service quality while minimizing spend. This is what led him to his current entrepreneurial role as a Business Optimization Specialist at Schooley Mitchell. Shaun combines his prior entrepreneurship, leadership development, strategic sales knowledge, and consulting experience into a role where he is able to directly impact businesses’ bottom lines. Shaun believes every business should pay the right rates, receive the right services, and have the peace of mind from knowing your business is running as efficiently as possible.


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Cut Costs, Boost Profits: Top Tips for Entrepreneurs

The newscast for entrepreneurs is all about savings. With all the talk about tariffs and the like, it seems that margins will take a hit. So for entrepreneurs the news is, how can we increase savings to offset lower margins. Today, we’re going to meet Mike Deboer, who is Franchise Development Advisor for Schooley Mitchell, a partner of Canada’s Entrepreneur and the leading cost reduction experts for entrepreneurs to use in Canada. Then we can go into the Top 10 reasons to manage your overheads and the proven benefits of doing this.


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Transforming Youth Mental Health Through Mentorship & Community

Jamie Conroy is the beating heart of Orenda, an Alberta-based non-profit organization that promotes the mental health and well-being of youth, families, and individuals through a range of mentorship programs, workshops, and retreats. With a Bachelor of Education and 12 years of experience, Jamie has worked with youth and communities across various projects — from the Inspired Youth School Project to the Boys and Girls Club of Calgary, as well as the NHPCA, the Chamber of Okotoks, CBE, and the Foothills School Division. She is also certified in yoga and life coaching, and brings both depth and versatility to guiding people and building systems that make a lasting, positive impact. Guided by the principle of challenging and loving simultaneously, Jamie develops family- and community-driven programs that prioritize trust, safety, and connection. Through Orenda, she is helping create a world where personal and collective transformation, youth and family development, and community-building thrive.


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Helping transform the workplace

Sam Jenkins is the managing partner of Punchcard Systems, a digital transformation studio focused on transforming people, workplaces, and communities through technology. He has always believed that enriching people’s whole selves serves as a cornerstone to creating a better community. That’s why his entrepreneurial journey started as Co-Founder and CEO of Wellnext, a software startup focused on building technology for workplace wellness, and later as one of the founding team members of Startup Edmonton.

He has provided leadership and expertise to several organizations, including the boards of the Edmonton Symphony Orchestra and the Lieutenant Governor’s Arts Awards Foundation, as well as held governance roles with the Edmonton International Fringe Theatre Festival.

Sam’s commitment to his community led him to being named one of Edmonton’s Top 40 Under 40 by Avenue Magazine (2012), and in 2013 the University of Alberta recognized him with the Horizon Award as an outstanding young alumnus. Currently, Sam serves as Vice Chair of the Winspear Centre for Music, and is leading the facility’s 40,000 square foot expansion, including new performance venues, classrooms, and creative spaces.

https://www.linkedin.com/in/samjenkins/
https://www.instagram.com/samjenkins/

#TechForGood #DigitalLeadership #StartupCommunity #YEGBusiness #SocialImpact


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What makes a good leader

Andrew Brooks, CPA, ICD.D, BBA
Executive Leader | Fractional CEO | Board Director | Strategic Advisor |Speaker

Andrew Brooks is a respected executive and strategic advisor with extensive experience leading organizations through transformation, growth, and transition. As the founder of Had To Holdings Ltd., he provides fractional CEO and executive advisory services to companies across Canada and internationally.

He began his relationship with Waiward as a fractional CEO before becoming its President and CEO, and has held similar leadership roles with the Alberta Roadbuilders and Heavy Construction Association and Flint Transfield Services.

Andrew’s early international experience in Nigeria helped shape his global perspective and culturally informed leadership style.

Today, he serves as Vice Chair of the Calgary Drug Treatment Court, a board member of The Future of Energy Global Summit and a director of the Philippine Chamber of Commerce, where he supports corporate and economic development with cross-cultural collaboration.

As a public speaker, Andrew regularly shares insights on energy, leadership, organizational alignment, and navigating change. Whether on stage, on a panel or in the boardroom, he’s known for his solid integrity, loyalty, steady presence, and his belief that “everyone has a story.”

https://www.linkedin.com/in/andy-brooks-leadership/
https://hadtoholdings.com/

#LeadershipMatters #FractionalCEO #BusinessTransformation #GlobalLeadership #EntrepreneurInsights

 


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Dating Disrupted: A Business That Brings People Together

Kavita is one of the world’s top dating psychology coaches for men and the founder of Dashing Date. Based in Montreal, she brings over 13 years of experience helping men navigate modern dating with confidence and success. She’s the resident dating expert on Breakfast Television and has been featured in The New York Times, Cosmopolitan, and Global News.

Phone: +1 (514) 967-7818
Website: https://go.dashingdate.com/home
LinkedIn: https://www.linkedin.com/in/kavitaajwani/
Facebook: https://www.facebook.com/DashingDate/
Instagram: https://www.instagram.com/dashingdate/


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