Artificial Intelligence (AI) is becoming more widespread amongst Canadian entrepreneurs, enhancing productivity and increasing sales, according to GoDaddy research.
Over a quarter (28%) of Canadian small business owners have used AI tools to help run their business according to GoDaddy Venture Forward data, a multi-year research initiative that analyses 770,000 Canadian small businesses with fewer than 10 employees.
“With a growing body of evidence, it is clear small businesses – often secondary in AI discussions – are at the forefront of driving measurable change. Nearly half (46%) of Canadian entrepreneurs believe AI will help them compete among larger businesses,” said the company.
“AI tools are enhancing productivity, with entrepreneurs utilizing them to automate time-intensive jobs. Copywriting (73%), summarizing information (52%), and content creation (35%) were most popular amongst AI users.
Entrepreneurs who incorporate AI into their workflows are feeling more confident about taking control of their own future. Over two-thirds (68%) of AI users expect revenue growth in the coming year, compared to just 55% of those not using AI. Furthermore, AI users are also planning to expand, with 42% of them intending to hire more staff, compared to 23% of non-users. This optimism speaks to the tangible benefits that AI brings to small businesses.”
Young Lee
“Small businesses are the backbone of the Canadian economy, providing jobs and services that enrich our communities. Yet with uncertainty surrounding the future economic outlook, these have been challenging times for many entrepreneurs. Now more than ever, they need accessible technologies that can help them adapt and strengthen their resilience. AI-powered tools represent an opportunity to drive efficiencies, reach new customers, and empower small businesses to feel in control even in the face of continued unpredictability.
“Amongst GoDaddy customers, we’re seeing how AI is transforming their businesses – supporting them in increasing sales figures and driving traffic to their websites and social channels. GoDaddy Airo is the leading AI-powered experience on the market for entrepreneurs and we’re proud of the way it is helping our customers to strengthen their businesses,” said Young Lee, GoDaddy Canada Market Lead.
Jeff Dodge, founder and owner of Royal City Tile Works, in Guelph, Ontario, has used GoDaddy’s AI experience to help build his business. He said: “Tile setting had been a passion and hobby for five years. After taking on several side-projects, I felt ready to create my own business and start a second career. GoDaddy Airo was essential in creating a dynamic website with excellent visual appeal that could help my new venture noticed. It has helped make my website look more professional and, in turn, elevate the experience for visitors. For any entrepreneur out there, I’d say jump in! It’s like having an experienced web designer sitting beside you. You will be amazed at what AI can help you deliver.”
Despite its advantages, AI adoption varies across generations, demonstrating a need to ensure technology does not leave people behind. Gen Z are embracing AI more than any other generation, with almost four in 10 (38%) using the tools to enhance their business – ahead of millennials (32%). Gen X (29%) and Baby Boomers (27%), said GoDaddy.
Mario Toneguzzi
Mario Toneguzzi is Managing Editor of Canada’s Entrepreneur. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 and 2024 as one of the top business journalists in the world by PR News. He was also named by RETHINK to its global list of Top Retail Experts 2024 and 2025.
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