A new report released Wednesday by KPMG in Canada found that 37 per cent of Canadian companies are looking at ways the popular generative artificial intelligence (AI) platform ChatGPT can improve their operations, but that pales in comparison to the 65 per cent of U.S. companies using the technology.
Benjie Thomas
“Canadian organizations are trailing behind their U.S. counterparts when it comes to AI adoption, and it comes at a time when developments in the space are moving fast – particularly in generative AI,” said Benjie Thomas, Canadian Managing Partner, Advisory Services at KPMG in Canada.
“Generative AI can be a force for good if used correctly and responsibly, and it enables businesses to be more efficient, productive and competitive. Canadian businesses that aren’t adopting AI today might be putting themselves at risk of falling behind, especially as competitors south of the border continue to advance in this field.”
Here are some of the key findings from the report:
- Overall adoption of AI among Canadian organizations is less than half of that in the U.S., with only 35 per cent of Canadian businesses saying they currently use AI in their operations versus 72 per cent in the U.S.;
- Of the Canadian organizations using AI, more than four in 10 are utilizing it in their call centres, and 53 per cent of respondents admit they could be using AI more effectively and efficiently;
- The main challenges preventing organizations from using AI effectively are lack of skilled talent and quality data to train AI algorithms. 47 per cent of Canadian businesses said they lack the in-house expertise to validate and verify the accuracy of their AI algorithms, and 44 per cent said their data sets are either too small or too big, are missing data, are incorrect or not properly formatted.
(Mario Toneguzzi is Managing Editor of Canada’s Podcast. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald, covering sports, crime, politics, health, faith, city and breaking news, and business. He works as well as a freelance writer for several national publications and as a consultant in communications and media relations/training. Mario was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list)
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