Royal LePage Benchmark says it will expand its partnership with Virtuo to offer the full-service Move Concierge platform to every client across all 220+ agents.
The expansion makes Royal LePage Benchmark the first brokerage in Canada to offer a comprehensive human led, AI-powered concierge experience brokerage-wide, it said.
Since launching Virtuo in July 2025, the real estate firm said its agents have used the platform to deliver personalized client experiences. Now, every Benchmark client can receive human concierge support, move coordination, and AI-powered guidance from contract to move-in and beyond, it noted.
“We saw the impact Virtuo had with home builders and their clients,” said Corinne Lyall, Broker and Owner of Royal LePage Benchmark. “Expanding this to the resale side and offering it brokerage-wide means every one of our clients can get the same five-star experience. This is how we support our agents and deliver on our vision of ‘Helping You Is What We Do’. ”
Corinne Lyall
The Move Concierge platform combines human support with AI automation. Clients save up to 40 hours and $1,000+ during their move. Agents can save hours per deal. Clients who use Virtuo are 95% more likely to recommend their agent, said Royal LePage.
With Royal LePage Benchmark’s clients using the service, the agents now have a consistent way to deliver premium experiences without adding to their workload, it said.
Nate Edwards
“Royal LePage Benchmark gets what other brokerages miss: agents don’t need more productivity tools. They need more clients,” said Nate Edwards, Co-Founder of Virtuo. “By making this available brokerage-wide, they’re proving that the best way to retain agents is to help them earn referrals and repeat business through premium client experiences. This is the competitive advantage brokerages have been looking for.”
The expansion includes human concierge support for move logistics, AI-powered guidance through HomieAI, client surveys for early feedback, and automated stay-in-touch programs to keep relationships warm after closing.
The platform has helped 50,000+ homebuyers navigate one of life’s most stressful events.
Mario Toneguzzi
Mario Toneguzzi is Managing Editor of Canada’s Entrepreneur. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 and 2024 as one of the top business journalists in the world by PR News. He was also named by RETHINK to its global list of Top Retail Experts 2024, 2025 and 2026.
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