Roy Almog is a Calgary‑based entrepreneur, real estate broker, and innovator. He launched his career in the telecom industry while investing in residential properties, purchasing, renovating, and renting in the Edmonton area. Frustrated by conventional real estate commissions, Roy founded 2% Realty in May 2007, offering full-service representation with a low‑flat 2 % commission. Under his leadership, the brand rapidly expanded across Canada helping other agents adopt his low‑cost, tech‑savvy, full‑service approach.
Roy is known for his hands‑on style, answering his office phones personally and staying deeply involved in day‑to‑day client needs. He actively monitors the real estate markets and leads his team in delivering high‑touch service at competitive rates.
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