Digital Multi-Channel Rate Card
Digital Multi-Channel Marketing is the new influencer medium...
and Canada’s Podcast delivers.
REACH a loyal audience of entrepreneurs, established business owners and innovative business-focused listeners throughout Canada. Canada’s Podcast is all about community and connecting with others doing business! You can reach regional markets across British Columbia, Alberta, Atlantic Canada, Quebec and Ontario. Get close to the business drivers in local markets across Canada.
BENEFIT from the national coverage we have across Canada with many listeners in the United States and globally. Keep listening as Canada’s Podcast continues to grow.
Podcast Advertising... By The Numbers
Let’s begin with latest numbers. Current Metrics and Milestones for Canada’s Podcast are fantastic, and they just keep on improving. Updated Quarterly.
Canada’s Podcast - Canada's #1 Podcast for Entrepreneurs | Stats To Date:
30.86%
Average Newsletter Open Percentage
Split Gender Demographic
50/50
(approx.)
Age Demographics
18-54
Podcast advertising helps you generate more sales leads
According to Podsights data, podcast lead conversion rates are better or at least on par with other channels, and average purchase conversion rates increased by 19 percent in 2022. There was also an increase in visitors who purchased from an advertiser’s website after hearing a podcast ad.
Canada’S Podcast Advertising Gets Great Results
So, let’s start with the facts. Here are some of the brands that have worked with to generate demand for our clients.
Access an engaged and micro-targeted audience with podcast advertising
MicroTarget
Podcasting is different. It is micro-targeted. As a result, CPM is less important than time spent listening or viewing the podcast. By adding podcast advertising to your marketing plan, you can capture a dedicated and highly focused audience and deploy some deep and more authentic marketing messages.
Extended Reach and Repetition
When you buy a podcast and/or some episode advertising, it’s a one-time charge. However, because our podcast episodes stay up online your ad is also there to be heard or seen. And listeners can replay episodes and you can link your site or emails to the podcast messaging.
How Effective Is Podcast Advertising?
According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled ad types. This was corroborated by 86% of respondents. Podcast advertising has statistically shown to generate more than 4 times better brand recall in consumers than display ads. In a Nielsen survey, 70% of respondents reported that a podcast ad increased their awareness of a new product or service. This means that an overwhelming number of podcast listeners remember hearing an advertisement included in a podcast.
What is podcast advertising and how do you use it on Canada’s Podcast?
Episode Ads
Podcast episode ads are the promotional breaks in the main podcast content. The ad is a pre- recorded Pre/mid roll message (normally 15-30 seconds) inserted into the content.5
Sponsored Podcasts
It can also be a sponsored podcast where you pay for your product or service, or business to be promoted during a podcast, normally in an infotorial format, in the form of an advertisement.
Partnership Podcast
Or you partner with us to create your own featured podcast series over a longer period using the Canada’s Podcast platform. In some cases, this might be under our own feature programs, like Canada’s Entrepreneur News or AwesomePreneurs or it might be a totally new series based on your requirements. A branded podcast series allows the audience to have value-rich authentic content that supports your brand reputation and credibility and raises positive brand awareness.
A 3-month sponsorship by ebay brought over 600,000 views and impressions from across the country
Our Target Market: Entrepreneurs & Business Owners
They are a great segment to connect with:
- Our audience: 18 – 54 years of age, 50/50 split gender demographic
- They own more businesses: 41 percent own two or more businesses
- They create more jobs: 32 percent employ five or more employees
- They take their work outside of their home: 43 percent work in an office as opposed to home
- They stay in business longer: 43 percent have been in business for more than ten years
- They make more money: 14 percent reported 2013 revenues over $1 million
Connect with them using Canada’s Podcast advertising and sponsored podcasts.
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